Marketing is successful when clients take actions that complete their customer journey. Call To Action phrases help to achieve this purpose.
You can get prospective leads and conversions with persuasive words.As much as a call to action can be irritating yet it can be the most powerful part of the marketing funnel. They create a sense of urgency to signup/ buy/ subscribe/visit the website or landing page.
We understand that crafting perfect call-to-action phrases can be tricky. Therefore, we have provided a list of effective phrases that have proven helpful over the years.
60 Best Call To Action Phrases
A call to action is used in all marketing funnels of the customer journey. Below are 60 CTA phrases that can help improve click through rates.
- Sign me up
- Sign up and save
- Subscribe now for free
- I am in
- Register for free
- Join the community
- Sign up now to claim exclusive discounts
- Subscribe to join the community
- Subscribe to unlock deals
- Be the first one to know about new updates and offers
- Unlock exclusive benefits by subscribing
- Try it now
- Start your free trial
- 14 days free trial
- Try out for free
- See the product for yourself with the seven-day free trial
- You can enjoy a free trial without spending a dime
- There is nothing to lose in our free trial
- Start Now
- Get yourself Gift Today
- Shop Now
- Buy Now
- Complete Purchase
- Try out today
- Grab it today
- Treat yourself today
- Limited edition, buy now
- Buy now and enjoy the benefits
- Get essentials today
- Start right now to see instant results
- Give(product name) try
- Discover more
- Find out more
- See it here
- See for yourself
- Download e-book
- Download the pdf to learn more
- See it in action
- Get the lowdown
- Ready to join?
- Join (platform name)!
- Join (brand) name now
- Join free (event at date)
- Join to take the test
- Be a part of a growing team
- Book a free call with an expert
- Join to Get Inspired
- Come Join us!
- Save (no) %
- Claim your exclusive offer
- Get my discount
- Claim free shipping
- Enjoy massive savings with (no) purchase
- Don’t miss out on our biggest discount
- Hurry up, (no) days to end mega-deal
- Claim a one-off discount today and save big on your purchase
- Grab a huge deal with our limited offer
- Enjoy massive savings while stock lasts
- Redeem my voucher
- Add one more item to get free shipping
Example of CTA Phrases
- We have divided CTA examples into six general categories i.e.
CTA phrases for sign-up
- CTA phrases for free trials
- CTA for getting started
- CTA for learn more
- CTA for join us
- CTA for deals and discounts
Examples of CTA phrases for customers to subscribe / sign up
This type of CTA invites people to sign up for free courses, subscribe to read blogs/newsletters, or sign up for future events/software products.
Replug is an all-in-one link management tool. It helps you create, optimize, and track branded URLs. Besides its link management features, it is a wonderful tool for creating customized CTAs. An in-built canvas helps you create CTA from scratch in real-time.
Replug’s CTA on the home page “Register for free” and “Get started for free” are highlighted in lemon blocks with black text.
New customers fear they might waste money if they don’t like the product/service and are already paid for a monthly subscription. Netflix ended this fear by offering a monthly free trial. Netflix charges after a month of free sign-up.
The homepage is pretty much clear in intention they want clients to go for premium rather than play free. “Go Premium” is attractively bold, while “Play Free” is in plain white.
Glossier is a beauty brand. On the home page, they have precise text with a real image of a woman’s face on the right side and lots of free space. They have highlighted “take this to your inbox,” intentionally asking clients to subscribe/signup for the newsletter. Simple and yet classic CTA.
Examples of CTA phrases for free trials
CTA of this category let people use a certain product for a particular time without costing them a fortune and help them in deciding whether the paid version is worth of dime or not.
HBO is a video streaming platform that offers seven days of free trials. You can cancel anytime. However, HBO is restricted to particular regions.
This food delivery service offers a seven days free trial for all $15 above purchasing. In some major cities, this offer starts from $2. If you don’t like the service, you could cancel the service before the free trial is over.
It’s a classic streaming platform different from Netflix. It has a smaller library as compared to big streaming platforms. MUBI is highly curated and distributes films from emerging and established directors.
CTA For Getting Started
This CTA asks the audience to try out different phases, from free trial to virtual experience.
It is an interactive cloud-based content design and visual communication platform. It helps to boost deeper understanding and connection between people. They have highlighted blue CTA “get started,” calling out people who want to connect with their clients in real time.
InVision is used to create mock-ups for designs. They also have highlighted bold blue CTA with minimalistic design and precise text.
Asana helps you manage and organize projects in one place for a seamless workflow. It is a PC and mobile-based work management platform for induvial and team-based companies to work in collaboration.
CTA for Learn More
This section asks the audience to learn more and develop a readership about certain products/brands.
Slack is a communication platform for messaging, calling, and sharing files among groups. It is secure and offers more features than email or zoom. They have highlighted CTA with dark purple “Learn More.”
Kobo is a suit for eBooks, audio books, readers, and tablets. You can find a massive range of worldwide famous online books.
They have used CTA in a different color than the rest of the home page. It is in purples: attractive and bold.
Renewal digital SEO and marketing-based company, asking prospective leads to learn more about their services in the dark orange block.
They also highlight free quotes in the same color. Both CTA phrases are highlighted in the home page.
CTA Examples for Join Us
This type of CTA helps to build an online community. It helps to build collaboration among users.
Monocle is a global magazine. It covers current affairs and lifestyle blogs. “Come join us” is a CTA that is putting conversational narrative rather than technical.
They are selling tickets for online conferences and asking readers to join.
This is an effective CTA because it leverages the desire to “first to try” in exchange for the email address. That could be used for conversion rates.
Toms is a shoe brand that offers classic shoes, slip on, sneakers, and alpargatas. “Join the movement” is CTA to signup for a brand account. An email will help in sending updates about the new collections and deals & discounts.
CTA Examples for Deals and Discounts
This CTA is used in different parts of the year, such as summer sales, winter sales, mega deals, black Friday, and Christmas deals. For example, 30% discount on Independence Day, buy one & get one, 50% off on Black Friday.
H&M is a clothing-based company. The CTA used in the banner is highlighted and precise. They are offering a 50% discount on all summer collections.
You click “shop the sales” and directly land on the clothing items page.
This is a voucher picture for Airbnb. They have asked the winner to cash the voucher before it gets expired. You click redeem now and directly land on the booking page.
How do you write a call-to-action phrase?
Your CTA should be catchy and serve a purpose. You can use CTA on the website, landing page, product page, social media, etc.
Here are five tips for writing down powerful and effective call-to-action phrases.
1.Start with imperative:
Start strong and use action verbs such as shop, click, buy, and join.
2.Employ 0 pressure:
Make CTA low risk. Let your audience feel they are exploring more without making a commitment.
3.Craft persuasive copy:
Make your phrases concise and intrigue the audience to follow directions.
4.Spice up with a sense of urgency:
Try to add persuasive words in CTA that create a sense of urgency.
5.Make it pop off the page:
Use brighter colors and white space around the CTA. A great call-to-action phrase is a combination of both persuasive language and great design.
Replug: call-to-action feature
Replug’s call to action feature allows you to create and optimize branded CTAs.
The in-built CTA canvas is easy to use and helps you create pop-up CTA or button CTA from scratch. You don’t need any designer or technical knowledge to create one.
Replug creates branded CTA in seconds and broadcasts them anywhere across the web to catch potential leads that will boost your conversions.
It will also help you manage all your CTA data from a user-friendly dashboard to track progress: display, view, conversion, and clicks.
- CTA Types:
Replug offers various call-to-action types, button CTA, link CTA, or form CTA. You can choose it according to your marketing funnel.
- CTA Style:
Replug has six CTA styles as per clients’ needs and marketing campaigns.
- Customized Heading and Message:
Compose a customized text that is relevant to your audience. You can decide the tone and formatting of your CTA message.
- CTA Outlook Customization:
You can change the background color, text color, positioning of the CTA, pop-up sound, and element visibility with Replug’s in-built canvas.
I am Khadija Anwar, B2B Copywriter. I started my career as a freelance writer in 2019 and built a strong portfolio. I have crafted multiple blogs, website content, fashion magazines, news outlets, SEO content, and technical documentation. Last but not least, my favorite cartoon character is Dopey Dwarf, resembling my real-life character- calm, happy, and lively.