TikTok is getting bigger everyday and has taken over a big chunk of its competitors’ audience. It was the most downloaded app in the first quarter of 2022. So, it comes as no surprise that more and more social media influencers, celebrities, and stars are dominating the app.
As a result, it is difficult for content to get noticed. People are wondering how to get more views and followers. Hence, we have rounded 15 strategies that will help you get more TikTok views on the app.
1.Use Bio Links
Adding a link to your TikTok bio is a highly effective strategy to keep your audience hooked to your profile. Bio links boost traffic to your website. You can improve business by reaching potential customers.
They allow TikTok users to know more about your business by redirecting them to your business website. They serve the commercial purpose as well. Adding links to your bio will boost conversion rates and turn followers into buying customers.
2.Create High-Quality Videos
Well, it is an obvious but underrated aspect. Make sure your videos look good (lightning, pixels, sounds, peppy edits). People will be more likely to watch clear videos than blurry ones. Also, some investment in high-quality cameras may earn you a big chunk of money later.
TikTok also tends to prioritize high-quality videos on FYP. Try to shoot in trending effects, and incorporate sounds and vertical format. Once your views start pouring in, your TikTok journey has begun. Creating high-quality videos not only grabs views but loyal followers who would be there through thick and thin.
3.Keep Tiktok Video Short and Sweet
Though TikTok Videos can be posted for up to three minutes-long, videos under 30 seconds are likely to wind up on the FYP. Of course, people would also re-watch something fast and furious a second or third time.
Social media growth has spanned human attention to become shorter and shorter. A short video is ideal for TikTok because people are scrolling quickly, and their time is at a premium.
As a result, these videos have a higher retention rate, more likely to capture viewers’ attention for longer. Therefore, leveraging the short video content will give you a leg up on your competitors and help to capture the audience’s attention.
4.Understand How Hashtags Work
Hashtags are powerful aspects of the TikTok platform. It’s how the TikTok algorithm identifies what you are posting about and who might be interested in watching it.
Hashtags also allow people to discover your content via search. Going for a particular niche with specific hashtags relevant to your audience and topic is one way to take it.
Thus, you must be clever with hashtags and keep a few tips in mind;
- Discover trending hashtags using the discover tab.
- Don’t use the most generic and overused hashtags; the most common is #foryou
- Try to experiment with broad hashtags #clothes or specific ones like #frock
- Furthermore, to find out which hashtags are trending, tap on the discover tab and then tap trends at the top of the screen. 61% of TikTiok users said they like the brand better when participating in a TikTok trend.
Hashtags aren’t the only factor that has their own trend cycle. TikTok sounds also go through rounds of popularity. Be active for recurring sounds track that you might be able to perform. You can also discover trending soundtracks by tapping create (+) button in-app and then tapping add sound. Here you can see the trending and most popular audio clips.
You can put deep links in your TikTok profile and share them on other social media sites (Facebook, Instagram, Youtube etc.). The good thing is it automatically detects devices then will lead.
How TikTokers can get more views using deep links?
When users will share Tiktok videos using deep links, it will take the users direct to the intended location within the app and give you a view, like or follow. In case the app is not installed then it will direct the user to install the app.
What does this mean?
When the user directly reaches the your intended location in the app or even in the PC, these users are more likely to convert to subscribers or customers depending on the goal behind using deep links. Hence, you are getting more likes, more follows and definitely more views.
7.Target your Specific Audience
There is a specific community of TikTok for everyone out there, from the hip-hop acts to a vibrant makeup transition community. Search for who is your target audience with, and look for popular accounts in those genres to see what type of hashtags, references, and formats they might be using to promote your own related content.
Commenting and liking will also help build a relationship with your targeted audience. Your encouragement for their content will inspire them to check what kind of content you are producing on your account.
8.Optimize your TikTok Profile
Your TiTtok profile presents who you are as a creator. You can tell a lot about a person by looking at the profile picture, bio section, and video thumbnails. An optimized profile gives insights to prospective followers about what kind of creator you are and what to expect.
Another reason for optimizing your profile is that it makes you searchable. If you have put an irrational sequence of symbols and characters in your profile, then your fans will not be able to easily find you, even if they are the people that know you by name. Therefore, ensure that your profile name is easy to remember by avoiding unfamiliar characters and symbols.
9.Try a Duet
A duet allows you to create a video side by side with a video from another creator on TikTok; a duet has two videos but on a split-screen that play together. Duets are a great way to reach popular accounts on TikTok, spot their followers, and allow their fans to see your content.
It is a creative way of interacting with other creators, building on existing stories, and creating unique content in collaboration with other TikTok user across the platform. Remember; you have to make your account public to allow others to duet with your videos.
10.Try How-To-Do Videos
There are a lot of YouTube channels out there that are dedicated to helping you learn how to do things. These can be great resources and get good views, they’ll often explain in detail what needs to be done in order to complete the task. You can follow the same pattern on Tiktok to get more views.
Here are a few tips for how-to videos:
- It’s essential to keep it short. Keep your message simple, and don’t try to be funny.
- If you’re having a hard time coming up with what to say, start with the basics: “Hello, and thank you for watching.”
- It’s also important to have good lighting and good audio quality.
- It’s also useful to do some research before you start recording.
- Know the format of the platform you’re using, and whether there are any rules or restrictions you should follow.
- Make sure that your video is high-quality and lacks any distracting elements that could get in the way of your viewers.
- Be mindful of your surroundings.
- Also, remember that you’re not limited to just one angle: shoot from multiple angles so that viewers can see from different perspectives.
11.Collaborate with Social Media Influence or Celebrities
Whether you hired a social media influencer or celebrity to promote another brand for a cross-over opportunity, bringing some outside looks into your TikTok is an easy way to reach a new audience.
Your special guest appearance will heighten your content and attract the attention of their fans to your new videos.
12.Upload Multiple Videos a Day
Things move quickly on the TikTok platform. It would be best if you didn’t worry about overwhelming your followers by posting continuous content.
TikTok guidelines recommended posting 1-4 times per day. If you have a sufficient number of videos every day, the audience will be more likely to visit looking for more content. Therefore, upload multiple videos a day to get more views.
13.Focus on Video Completion Rate
It is true that people need to see the friction of videos for you to earn a view. However, it is important to keep them watching all the way to the end. TikTok Algorithm prioritizes videos with a high completion rate. They serve high-quality videos as “For You Page” recommendations.
How can you hold your audience’s attention for a longer time?
You can hook them up with different content ideas for 2 to 3 seconds. You can create curiosity with a promise that what is coming next is breathtaking. Moreover, you can use captions with suspense for the big reveal.
14.Post at the Right Time
Once you target your specific audience, you start learning when is the best time to upload your TikTok Video. For example, how a busy worker uses TikTok is very different from how a college student uses it.
Fortunately, TikTok offers analytics to support you see when your videos get the higher engagement. Furthermore, Tiktok is a global app, and your audience might not even be in the same country. You need to put a little bit more focus on the activities, behaviors, and age group of your target audience. It will help you find the right time to upload your content.
Is There a Best Time to Post on TikTok?
The answer is yes or no. TikTok’s “For You Tab” perform an outstanding job of serving every user high personalized content. Usually, the videos on the “For You page” are no longer than a couple of days. So, for significant views, you will post on TikTok when your audience is most likely to scroll. Moreover, finding your best time requires where your target audience is located and when they are online.
But reaching significant views depends on when you post and how often you post. These elements will distribute your content on Tiktok. To find a posting schedule that will satisfy your fans and Tiktok algorithm, you may keep your eyes on your performance until you find a frequency that works.
If users view specific videos then keep an eye on them through tracking and analytics. Analyze what campaigns they are interacting more with. Then provide users with similar content to get more views on TikTok.
Though you may feel getting views on TikTok is a mystery, but TikTok algorithm is becoming more transparent. Above mentioned 15 tips will help your brand attract significant views and loyal fans who are more willing to join your owned audience and eventually become clients too.
Can I see who views my TikTok?
On TikTok, you can’t keep track of which users are watching your video or profile. There used to be a workaround that allowed you to view who visited your profile to get a sense of who was watching your videos, but that option has been removed.
How much does 50k views on TikTok pay?
According to our TikTok calculator, if you achieve an average of 50,000 views for every sponsored post, you will earn between $500 and $1000.
How many views on Tiktok to get paid?
Users must be 18 years old or older, have a minimum of 10,000 followers, and have achieved at least 100,000 Tiktok views in the last 30 days to earn directly from TikTok. They may apply for TikTok’s Creator Fund via the app once they achieve that criterion.
Do views mean anything on TikTok?
Yes, views are a game-changer. However, it’s true that users need to view a fraction of a second of your video to get you a “view,” but keeping them view all the way to the end is important because the TikTok algorithm favors videos with higher completion rates.
I am Khadija Anwar, B2B Copywriter. I started my career as a freelance writer in 2019 and built a strong portfolio. I have crafted multiple blogs, website content, fashion magazines, news outlets, SEO content, and technical documentation. Last but not least, my favorite cartoon character is Dopey Dwarf, resembling my real-life character- calm, happy, and lively.