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How to shorten a hyperlink: Step-by-step guide

Arslan Jadoon
5 minutes

Tired of those never-ending URLs ruining the look of your digital content? We’ve all been there. Whether you’re crafting a catchy social media post, composing a crisp email, or designing sleek printed materials, those lengthy links can be a real pain. But fear not! Link shortening is here to save the day.

In this guide, we’ll show you how to transform those lengthy URLs into neat, tidy links that will make your content look clean and professional. It doesn’t matter if you’re running a business, managing an agency, or leading a marketing team – link shortening has got you covered.

So, let’s dive in and simplify those hyperlinks step by step!

What is a URL shortening service?

A URL shortening service is a helpful solution that simplifies lengthy web addresses into shorter, more manageable ones. Despite their shorter length, these links still direct users to the same destination as the original URL.

These services often come with additional features, such as link tracking and management. This allows users to monitor clicks and analyze traffic patterns, providing valuable insights for digital strategies. Another useful feature is link masking, which adds a layer of anonymity to the shortened links, making them harder to trace back to their source.

In essence, URL-shortening services streamline online communication and offer valuable analytics for businesses and digital professionals alike.

Benefits of a short link

Short links offer numerous advantages, enhancing display, branding, engagement, and analytics. Here’s a closer look at some of the benefits they provide:

Improved display and accessibility: 

Shortened URLs are concise, typically consisting of 10 to 30 characters, making them easier to read and share. They enhance aesthetics by eliminating the clutter associated with lengthy URLs, particularly on social media platforms like Instagram, LinkedIn, and TikTok.

Simplified sharing: 

Short URLs streamline sharing, enabling readers to click, copy, and share them effortlessly. This ease of use facilitates organic exposure on social networks, enhancing content visibility.

Enhanced marketing and analysis: 

Short links enable better tracking and analysis, offering insights into audience engagement and behavior. Features such as link tracking and UTM parameters provide detailed data on link performance, aiding in strategy adjustment and audience targeting. Moreover, the inclusion of target keywords in shortened URLs can positively impact search engine rankings, contributing to improved visibility.

Brand enhancement: 

Short links improve brand perception and trustworthiness. They contribute to a more professional appearance, enhancing engagement and legitimacy. Branded links, which incorporate company names or relevant keywords, further reinforce brand identity and authority across various digital platforms and marketing materials. 

How to shorten a hyperlink using Replug?

To shorten a hyperlink using Replug, follow these simple steps:

Step 1: Sign in to Replug or create a new account for free – no credit card required.


Step 2: Once you’re logged in, head to the main dashboard and click on “Select your campaign” to give your short URL campaign a name. Creating a new campaign name takes just a few seconds.

Also read: How URL Shortener Works: A Quick Guide

Step 3: Enter the long original URL you want to shorten in the “URL to Shorten” section and hit the “Create” button.


Note: Here you’ve also the option to add UTM parameters to your shortened link. 

Step 4: Replug allows you to customize the shortened URL. You can choose a unique identifier or keyword to make the link more memorable or reflective of your content.

customize url

Step 5: Once you’ve customized the short URL, simply copy it and share it on social media, emails, websites, or any other platform where you want to direct users to the original content.

Also read: Why Your Business Needs a Custom URL Shortener?

Step 6: In the end just hit the “Update” button and you’re done. 

For tracking and analytics:

Step 7: Replug offers link tracking and analytics features. To access this, go to the main dashboard and click on “Replug links” under “Manage” to see all your shortened links.


Step 8: Click on the “3 dots” under the actions tab next to the desired link, then select “view stats” for detailed link analytics. Here, you can monitor the performance of your short URLs, including the number of clicks, geographic locations of users, and more.

view stats

Note: You can also see the performance of your links in the detailed Replug dashboard. Or simply visit the “Measure” section to monitor all the links shortened with Replug.  

And that’s it! You’ve successfully created and tracked a short URL using Replug.

URL shortening use cases

URL shortening is a versatile tool with a wide range of applications across marketing, branding, and analytics. Let’s explore some key use cases in detail:

URL shortening for digital marketing:

  • Short URLs make it easier for businesses to maintain consistent branding across various digital platforms.
  • Short URLs are ideal for multichannel marketing campaigns, allowing marketers to easily share and track links across different mediums.
  • Marketers can use short URLs to conduct A/B tests and analyze the performance of different marketing strategies.

URL shortening for social media marketing:

  • Short URLs promote consistent branding across social media platforms, fostering better connectivity with customers.
  • Short URLs encourage higher engagement rates on social media posts, as they are visually appealing and easier to share.

URL shortening for vanity URLs:

  • Vanity URLs, which contain plain-text keywords, are easier for users to remember and type into their browsers.
  • URL shortening tools simplify the creation of vanity URLs, making them more accessible for sharing and promotion.

URL shortening for campaign analytics:

  • Shortened links provide valuable engagement data, such as click-through rates and demographic insights, enabling marketers to optimize their campaigns.
  • Analytical insights from URL shortening services inform future marketing strategies and resource allocation.

URL shortening for QR code marketing:

  • QR Codes paired with short URLs provide a powerful way to deliver messages to customers across various touchpoints.
  • Short URLs enable marketers to create dynamic QR Codes that can be easily updated with new destination URLs, enhancing flexibility and usability.

Final words

In today’s digital age, URL shortening is essential for streamlining communication, enhancing branding, and gaining valuable insights through analytics. Whether you’re running marketing campaigns, engaging on social media, or analyzing performance, short URLs simplify sharing, improve aesthetics, and optimize tracking. Embrace URL shortening to elevate your online presence and achieve your marketing goals with ease and efficiency.


Why should I shorten my hyperlinks?

Shortening hyperlinks improves aesthetics, enhances branding, and simplifies sharing, making them more user-friendly and effective in digital communication.

Are shortened URLs safe to use?

Yes, shortened URLs are generally safe to use. However, users should exercise caution and verify the source of shortened links to avoid potential security risks, such as phishing attacks or malware.

Can I track the performance of shortened links?

Yes, most URL shortening services offer analytics and tracking features to monitor the performance of shortened links, including click-through rates, geographic location of users, and referral sources.

How do I prevent link rot with shortened URLs?

To prevent link rot, choose a reputable URL shortening service with reliable uptime and consider using services that offer link management features, such as updating or editing shortened URLs.

Arslan Jadoon
Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

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