Tag: url tracking

In the realm of online marketing, affiliate marketing has become a go-to strategy for many individuals and small businesses aiming to make some extra cash. It’s all about promoting other companies’ products or services through special referral links, known as affiliate links, and earning a commission when those links lead to sales.

If you’re already knee-deep in the affiliate marketing game, you know the struggle of dealing with those long, clunky affiliate links. They can be a real pain, right? But fear not! There’s a nifty little tool out there called an affiliate link shortener, and it’s here to make your life a whole lot easier.

In this quick guide, we’ll look at why using a link shortener is a smart move for savvy marketers like yourself. So, let’s dive in and discover why this tool might just be your new best friend in the world of affiliate marketing.

What is an affiliate link?

An affiliate link is more than just your average hyperlink. It’s a specially crafted URL that directs potential customers to a specific product or service offered online. At first glance, it appears like any other link you might stumble upon while browsing the web. However, what sets affiliate links apart is their ability to track the performance of marketers who promote them.

What is an affiliate link shortener?

An affiliate link shortener is a handy tool designed to simplify and streamline lengthy affiliate links. It takes those sprawling URLs associated with affiliate marketing and condenses them into shorter, more manageable versions. These shortened links retain the same destination as the original affiliate links but are much cleaner and easier to share.

Besides making your links look nicer, affiliate link shorteners often offer additional features like click tracking and analytics. This means you can monitor how many people are clicking on your links and gauge the effectiveness of your marketing efforts.

Branded Short Links

Create and track branded short links for your business for better conversions.

Brand Your Links Now!

How do affiliate links work?

Affiliate links are the backbone of affiliate marketing, serving as pathways between marketers and the products or services they endorse. Here’s a breakdown of their functionality:

Affiliate links are generated by affiliates themselves or through specialized affiliate marketing apps. These links direct users to the product or service being promoted. When someone clicks on an affiliate link and subsequently makes a purchase, the vendor can identify the source of the referral through a unique ID. 

This attribution enables the vendor to credit the sale to the affiliate who directed the customer to their product or service. As a result, affiliates earn a commission based on the specific program’s terms.

Making use of affiliate networks

Affiliate marketing networks serve as intermediaries between content creators and companies offering affiliate programs. Here’s how to make the most of them:

• Strategic program selection

Identify your target audience and select an affiliate program that aligns with your interests. Prioritize relevance over commission rates to ensure successful partnerships.

• Streamlined access

Joining an affiliate network grants access to a diverse array of programs, simplifying the process of finding suitable products to promote.

Using link tracking tools

Tracking the performance of affiliate links is crucial for optimizing marketing strategies. Tools like Replug make it easy to monitor the engagement and effectiveness of affiliate links. 

With Replug, marketers can track multiple links from a centralized platform, enabling informed decision-making.

Also read: Affiliate Link Tracking To Optimize Your Earnings

Maximizing click-through rates

Encouraging users to click on affiliate links requires engaging content and strategic placement. Here are some effective tactics:

• Build trust through informative content

Create content that informs and educates your audience, fostering trust and credibility. Trustworthy recommendations are more likely to result in click-throughs.

• Ensure clear and compelling links

Craft affiliate links that communicate the value proposition of the product or service being promoted. Transparency and relevance are key to driving user engagement.

• Strategically place affiliate links

Integrate affiliate links seamlessly into your content, ensuring they complement the narrative and provide value to the reader. Strategic placement enhances user experience and increases the likelihood of click-throughs.

Branded Short Links

Create and track branded short links for your business for better conversions.

Brand Your Links Now!

Using Replug as your affiliate link shortener

Replug offers a user-friendly platform for shortening and managing affiliate links. Here’s how to utilize Replug effectively:

1. Sign up and log in

Start by signing up for a Replug account if you haven’t already. Once registered, log in to your account to access the platform’s features.

2. Add your affiliate link

Navigate to the dashboard of your Replug account. Locate the option to add a new link and paste your affiliate link into the designated field.

3. Customize your link

Replug allows you to customize your affiliate link to make it more appealing and memorable. You can edit the URL slug, add a branded domain, and even include relevant keywords for SEO purposes.

4. Track link performance

One of Replug’s key features is its comprehensive link-tracking capabilities. Monitor metrics such as click-through rates, conversion rates, and audience demographics to gauge the effectiveness of your affiliate campaigns.

5. Optimize with call-to-actions (CTAs)

Enhance the effectiveness of your affiliate links by incorporating compelling call-to-action. Replug enables you to create and customize CTAs that prompt users to take desired actions, such as making a purchase or signing up for a service.

6. Leverage UTM parameters

Implement UTM parameters to track the source of your traffic accurately. Replug allows you to add custom UTM tags to your affiliate links, providing valuable insights into the performance of different marketing channels and campaigns.

7. Integrate with your marketing stack

Seamlessly integrate Replug with your existing marketing tools and platforms for enhanced efficiency. Connect Replug to email marketing software, social media platforms, and analytics tools to streamline your workflow and optimize your affiliate marketing efforts.

8. Monitor and adjust strategies

Regularly review the performance of your affiliate links using Replug’s analytics dashboard. Identify trends, patterns, and areas for improvement, and adjust your strategies accordingly to maximize your earning potential.

Also read: A Quick Guide on Affiliate Decloaking 

Branded Short Links

Create and track branded short links for your business for better conversions.

Brand Your Links Now!

Benefits of using an affiliate link shortener

Employing an affiliate link shortener offers numerous advantages for marketers looking to streamline their affiliate marketing efforts. Here are some key benefits:

1. Better link management

An affiliate link shortener simplifies the task of managing numerous affiliate links, particularly during long-term campaigns. It enables users to organize and track links efficiently, ensuring that every link used in sponsored content is accounted for and its performance monitored effectively.

2. Improved branding

Customizable branded links provided by affiliate link shorteners enhance brand visibility and recognition. Users can tailor links to align with their brand identity, categorize them according to promoted products, or incorporate domain names for a cohesive and professional appearance.

3. Enhanced analytics

Affiliate link shorteners offer robust analytics capabilities, providing valuable insights into link performance and user behavior. By analyzing metrics such as engagements, visitor demographics, and referral sources, marketers can make data-driven decisions to optimize their campaigns in real-time.

4. Increased security

Shortened affiliate links add an extra layer of security, mitigating the risk of spam and fraud. Customized links are more challenging to replicate, reducing the likelihood of malicious actors exploiting unsuspecting users. Additionally, branded links instill trust and credibility, reassuring audiences of their authenticity.

5. Higher engagement rates

Short, branded links contribute to higher engagement rates, especially on social media platforms. Recognizable custom URLs make it easier for audiences to identify and interact with brand content, increasing the likelihood of link clicks and conversions.

Also read: 11 Best Affiliate Marketing Tools of 2024 – Features, Reviews, Pricing, and More

Link Management Made Easy

Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.

Get Started for FREE!

FAQs

Can I customize my shortened affiliate links?

Yes, most affiliate link shorteners allow users to customize shortened links with their branding, domain names, or keywords. Customizing links enhances brand recognition and builds trust with users.

Which affiliate link shortener is the best for me?

The best affiliate link shortener depends on individual preferences, budget, and specific needs. Popular options include Bitly, Rebrandly, and Pretty Links, each offering unique features and pricing plans.

Do affiliate link shorteners impact link click speed?

Affiliate link shorteners typically use fast server-side redirects, minimizing any impact on link click speed. However, users should ensure that the chosen shortener maintains high-performance servers to avoid delays.

Can I use affiliate link shorteners on social media platforms?

Yes, affiliate link shorteners can be used on social media platforms to shorten URLs and track click-through rates. However, some platforms may have restrictions on the use of affiliate links, so users should review each platform’s guidelines before posting.

How do I track the performance of affiliate links with a link shortener?

Most affiliate link shorteners provide built-in analytics tools that track metrics such as click-through rates, conversions, geographic location of users, and referral sources. Users can access these analytics dashboards to monitor the performance of their shortened links.

Arslan Jadoon

Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

Maximize your LinkedIn impact with a simple move: the LinkedIn URL shortener. With a whopping 900 million members worldwide, LinkedIn is the heavyweight champ of professional networking. Whether you’re job hunting or representing your business, engagement is your golden ticket. 

This guide explores the potential of LinkedIn short links to expand your audience and drive exceptional engagement. Let’s get started!

What is a LinkedIn URL shortener?

A LinkedIn URL shortener is a tool, like Replug, that transforms your lengthy and often unclear LinkedIn URLs into shorter, more user-friendly ones. Instead of sharing a cumbersome link, you get a concise and recognizable address.

LinkedIn itself provides a basic link-shortening service for customizing and potentially shortening your public profile URL. You can use the “edit public profile & URL” button for this. 

However, it’s important to note that LinkedIn’s native service has limitations. While it can create a short link to your profile, it doesn’t offer the additional benefits you get from more robust URL-shortening services like Replug.

Branded Short Links

Create and track branded short links for your business for better conversions.

Brand Your Links Now!

Power of a LinkedIn URL Shortener: Who Benefits and How?

Wondering who gains the most from a LinkedIn link shortener? Here’s the scoop:

• Job Seekers: Spread your LinkedIn short link everywhere – on resumes, business cards, and social posts. The compact size fits even in the tiniest spaces, making it perfect for tweets or business cards.
• Audience-Builders: Growing your professional audience? Short links (on or off LinkedIn) leading to your content or profile provide a sleek and analytics-rich way to attract viewers.
• Brands and Recruiters: Share links to job posts or company pages effortlessly. Short links offer more space, cleaner lines, and increased opportunities to establish your brand.

Why use a LinkedIn URL shortener?

Utilizing a LinkedIn link shortener goes beyond mere character count reduction; it’s a game-changer for trust, professionalism, personalization, and brand image, ultimately leading to enhanced engagement. Explore the myriad benefits:

1. Trust and professionalism:

Short, identifiable links, especially branded ones, instill higher trust and professionalism. On LinkedIn, where credibility matters, a clean link boosts the likelihood of click-throughs.

2. Personalization:

Personalized and shortened LinkedIn profile URLs, like /ProTechAnalyst, create a professional and memorable image. Whether a brand or an individual, a tidy URL enhances your online presence.

3. Higher click-through rates:

Shortened links increase click-through rates as they are more recognizable and preferable to lengthy, complex URLs. Branded links, in particular, attract up to 17% more clicks, proving their effectiveness.

4. Improved sharing and engagement:

Short links are easily accessible for readers to click, copy, and share, fostering organic exposure. In the world of character-limited posts, short URLs save space, allowing for more compelling messaging.

5. Robust marketing data and analytics:

Unlike LinkedIn, Replug provides detailed analytics on every click, empowering you with valuable marketing data. Gain insights from the Replug Dashboard, enhancing your understanding of link performance beyond LinkedIn’s limitations.

Elevate your LinkedIn strategy, maximize engagement, and reap the benefits of robust analytics with the powerful Replug URL shortener.

Branded Short Links

Create and track branded short links for your business for better conversions.

Brand Your Links Now!

Also read: How to Create a LinkedIn Vanity URL?

How to create a short LinkedIn URL in Replug: A LinkedIn URL Shortener

Enhance your LinkedIn strategy with Replug, a comprehensive link management platform. Follow these easy steps to shorten your LinkedIn URL:

Step 1: Sign in to Replug or create a free account.

Step 2: Choose your desired campaign from the main dashboard or create a new one quickly.

Step 3: Paste your LinkedIn URL in the “URL to shorten” tab under the campaign and hit create.

Step 4: Your new LinkedIn URL is generated. Click the edit icon to customize your URL slug.

Step 5: Once you’ve tailored your LinkedIn URL, click the update button, and voila – you’re done!

Important Note:

The image above highlights Replug’s rich features alongside its URL shortener. By using Replug, you gain access to these insightful features, amplifying the effectiveness of your marketing efforts. Elevate your LinkedIn game today! 

Branded Short Links

Create and track branded short links for your business for better conversions.

Brand Your Links Now!

Unlock key metrics to elevate your LinkedIn game with Replug:

Replug goes beyond just shortening LinkedIn URLs; it’s a powerhouse of analytics. Dive into these key metrics on the Replug Dashboard:

1. Number of clicks:

Track the clicks your link receives – a crucial metric indicating audience attention and engagement.

2. Time of clicks:

Discover when your links attract attention, providing insights into audience interaction over time, and complementing your campaign activities.

3. Device types:

Identify which devices and operating systems drive clicks, essential for optimizing digital marketing efforts and LinkedIn profile SEO.

4. Geographical data:

Uncover the location of your engaged audience, focusing your marketing where conversions are likely and detecting potential click fraud in paid campaigns.

5. Browser analysis:

Learn which browsers your audience prefers, ensuring a seamless experience and tailoring content for optimal compatibility.

6. Conversion performance:

Measure how effectively your links convert, providing actionable data to refine your strategies and boost overall performance.

Branded Short Links

Create and track branded short links for your business for better conversions.

Brand Your Links Now!

FAQs

Why should I use a LinkedIn URL shortener?

Using a LinkedIn URL shortener provides multiple benefits, including improved trust, enhanced professionalism, personalized branding, and higher click-through rates. It also allows for better tracking and analytics.

How do I shorten my LinkedIn URL using a LinkedIn URL shortener?

To shorten your LinkedIn URL, sign up for a URL shortening service like Replug, or others. Paste your LinkedIn URL into the designated area, create a custom short link, and use the new, shortened URL.

Is it necessary to customize my LinkedIn short URL?

While not necessary, customizing your LinkedIn short URL adds a personal and professional touch. It’s easier to remember and can contribute to a positive brand image.

Can I track the performance of my LinkedIn short URL?

Yes, most LinkedIn URL shorteners offer analytics that allows you to track the performance of your short URLs. Metrics may include the number of clicks, time of clicks, device types, geographical data, and more.

You may also like:

How to Shorten LinkedIn URL for Resume?

How to Get a Short Spotify Link?

How to Add a Location to Your Instagram Bio?

How to edit URL links with Replug?

Arslan Jadoon

Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

In the crowded online world, getting noticed is key. Enter personalized URLs – your ticket to stand out. They boost your brand, help with SEO, and make it simple for visitors to find you.

Forget random numbers; go for a web address people remember. This guide will explain the benefits of personal URLs and, explain their benefits, and provide step-by-step instructions on switching to a personalized version.

Let’s make your web presence pop!

What are personal URLs?

Personal URLs, or custom domain names, are web addresses tailored to an individual or brand. Instead of a generic string of characters, these URLs reflect your identity, making them more memorable and brand-friendly. 

The benefits include enhanced branding, improved SEO, and a user-friendly visitor experience.

Personal URL example?

Let’s say your name is Jane Doe, and you’re a photographer. Your regular URL might be something like:

• Regular URL: www.janedoephotography.com

Now, let’s personalize it:

• Personalized URL: www.JaneCaptures.com

In this example, the personalized URL not only incorporates Jane’s name but also emphasizes her role as a photographer, making it more memorable and reflective of her brand.

How to create a personal URL using Replug:

Replug is a link management, link tracking, and branded link-shortening platform that allows you to create and track custom short URLs. 

To generate a personal URL through Replug, initiate the process by adding your personalized domain:

Crucial Note: Replug automatically generates links using our default shortener domain, rplg.co. Nonetheless, you possess the option to elevate your brand representation and domain credibility by integrating a custom domain. 

This facilitates the use of branded domains in your advertisements, social link-tracking campaigns, and email communications.

Shorten your links, amplify your brand.

Create shareable, trackable and fully customizable branded urls. Get more clicks with absolute link management features such as Bio Links, retargeting, deep Links, CTA’s and more.

Learn More!

Here’s how to create a personal URL using Replug:

Setting up a custom domain:

Step 1: Access custom domains:

• Open your Replug dashboard.
• Navigate to “Settings” and select “Custom Domains.”

Step 2: Add a new domain:

• Click on “Add Domain” to begin creating your personal URL.

Step 3: Connect the custom domain:

On the following page, input the following information:

• Domain URL: This represents your branded or custom domain.
• 404 redirect URL: Indicate the destination users should be directed to in the event of landing on a 404 error page.
• Branded domain: This redirects users to the specified URL when they visit the root address of your brand’s domain.
• Subsequently, click the “Connect” button displayed on the screen.

Note: Once your domain is added to the platform, the subsequent step involves pointing the CNAME in your domain registrar’s DNS. If you intend to redirect your root domain, consider adding @ or www. Remember that some registrars may not support the @ option, requiring the addition of www as a HOST value.

Step 4: Manage your custom domain:

• Upon selecting “Connect,” your custom domain seamlessly integrates into your Replug account.
• Here, you can verify connectivity status, modify domain settings, or remove domains if necessary.

Note: For further details on establishing a custom domain in Replug, refer to our help document.

Now that your custom domain is successfully added to Replug, it’s time to forge your personal short URL.

Shorten your links, amplify your brand.

Create shareable, trackable and fully customizable branded urls. Get more clicks with absolute link management features such as Bio Links, retargeting, deep Links, CTA’s and more.

Learn More!

Create your personal URL:

Step 5: Access Replug campaigns:

• On the Replug the dashboard select “Campaign” in the “Manage” section. 

• Click the “New Campaign” button to start creating your personal URL campaign. 

Step 6: Select your brand:

• Select the existing brand that you have created, or create a new one. 

Step 7: Select your campaign type:

• By default, “Shortener” is activated, and all your links will be shortened. If you want to use Replug as a URL Shortener, you do not need to select any other option from the campaign type.
• Select the “Custom Domain” you created following the above steps. This step is optional and only required if you want to link your custom domain. 
• Once done, click the “Save” button to save your campaign. 

Step 8: Create your personal URL:

• On the Replug dashboard, select the campaign you just created.
• Paste the original link into “URL to shorten” and click “Create.”

Step 9: Customize shortened URL:

• Choose an alias or keyword to personalize your shortened link.

Step 10: Configure link settings:

• Adjust settings such as link expiration, tracking options, A/B testing, etc.
• Click “Update” to generate your custom shortened URL.

Step 11: Share your personal URL:

• Utilize the custom-shortened URL in marketing materials, social media, emails, etc.

Do more with Replug:

Empowering your marketing endeavors through personalized URL campaigns becomes a breeze with the right tools. The key to success lies in a comprehensive grasp of each aspect of the process and leveraging them cohesively within your marketing strategy.

Upon crafting your personalized URL, Replug steps in as the ultimate companion, offering in-depth metrics for tracking engagement across diverse platforms. Our link management platform equips you with robust analytics at every stage of your campaign, eliminating guesswork from measurement. 

This enables you to deliver precisely what your audience desires, exactly where they desire it. With Replug, it’s more than just a link – it’s a gateway to informed and effective marketing.

Link Management Made Easy

Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.

Get Started for FREE!

FAQs

What is a personalized URL?

A personalized URL is a customized web address that includes elements relevant to your brand. It’s crucial for branding as it enhances brand visibility, memorability, and overall recognition in the online space.

What are the benefits of using a custom domain for link shortening?

Using a custom domain for link shortening enhances brand identity, establishes trust, and allows for consistent branding across various marketing channels.

How does Replug help in creating custom short URLs?

Replug facilitates the creation of custom short URLs by allowing users to integrate their branded or custom domains, providing a more personalized and branded link management experience.

What are the advantages of using Replug for link management and analytics?

Replug offers comprehensive link management features, including detailed analytics, tracking, and the ability to customize and optimize links for effective marketing campaigns.

Arslan Jadoon

Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

Link tracking might seem like a simple strategy, but its impact on marketing success is monumental. Today, we’ll cover everything you need to know about link tracking – what it is, how it works, and why it’s essential for businesses, both small and large.

This unassuming strategy is the backbone of streamlined link management, data tracking, and performance optimization. With link tracking, you can keep a watchful eye on which links shine and which need a boost, enabling you to craft a digital strategy that’s tailor-made for success. 

So, let’s dive into the world of link tracking and discover how this simple strategy can revolutionize your marketing efforts.

What is link tracking?

A tracking link, also known as a tracking URL, is a unique type of web link that records who clicks on it, when they do it, and where they come from. These links are crucial for measuring the effectiveness of your online marketing efforts.

Whenever you guide people to websites or content on the internet, using tracking links is a smart practice.

Replug is a handy tool that lets you create tracking links for free. Here’s how it works: You provide the web address where you want people to go, and Replug gives you a new web link. 

This special link not only keeps track of clicks but can also do clever things like sending people to different places based on their location or device. It can even assist with retargeting and rotation.

Benefits of using tracking links:

1. Performance measurement: Track link clicks to evaluate your marketing campaign’s effectiveness.
2. Data-driven decisions: Gain insights from user behavior data to tailor strategies.
3. Conversion tracking: Monitor specific actions to understand your ROI and refine campaigns.
4. Audience insights: Learn more about your audience’s preferences and engagement.
5. Optimized marketing: Use data to fine-tune strategies and allocate resources effectively.
6. A/B testing: Compare different content versions to determine what works best.
7. Customization: Create branded, trustworthy links with your domain.
8. Multi-channel attribution: Understand the customer journey across various channels.
9. Geographic and device insights: Optimize strategies based on audience location and devices.
10. Retargeting: Re-engage users who interacted with your links for higher conversion rates.
11. Link rotation: Automatically switch between multiple destination URLs to evenly distribute traffic and prevent overloading one link.

Link Management Made Easy

Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.

Get Started for FREE!

How does link tracking work?

Link tracking works by using specialized links or URLs that are equipped with tracking capabilities. These links allow you to monitor and record various aspects of user interactions with the links, providing valuable data for analysis. Here’s how link tracking works:

Creating tracked links:

To get started with link tracking, you first need to generate tracked links. These are often provided by link-tracking tools, services, or software. When you create a tracked link, it typically appears longer and contains additional parameters that capture specific information about the link’s source, destination, and other relevant data.

Incorporating tracked links:

Once you have your tracked links, you can use them in your digital content. This content can include websites, emails, social media posts, online ads, and more. Users interact with these links just like regular links.

User interaction:

When a user clicks on a tracked link, their action is recorded by the tracking system. The system collects data about the click, such as the time it occurred, where it came from, and other relevant details. This information is typically sent to a tracking server for analysis.

Data collection and analysis:

The tracking server collects and stores the data from the link clicks. This data is then analyzed to gain insights into user behavior and link performance. Marketers and website owners can use this information to assess the effectiveness of their digital content and campaigns.

Reporting:

Most link-tracking tools provide reporting features that present the data in a user-friendly format. Users can access dashboards and reports to view key metrics like the number of clicks, the sources of clicks, conversion rates, and more.

Link Management Made Easy

Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.

Get Started for FREE!

How to create tracking links using Replug?

Replug simplifies creating and tracking links, providing you with actionable insights to enhance the impact of your marketing efforts.

Follow these steps to get started:

Step 1: Sign in to your Replug account

Begin by logging into your Replug account. If you don’t have one yet, you can easily sign up for a free account.

Step 2: Set up your campaign

Once you’re in your account, you’ll want to set up a campaign. Campaigns help you organize and track your links based on specific marketing initiatives. You can either create a new campaign or select an existing one from the Replug dashboard.

Step 3: Generate a new tracking link

Now, you can start creating your tracking link. Enter the original link you want to track in the “URL to shorten” field within your chosen campaign.

Also read: How to Create a Custom Short URL?

Step 4: Add UTM parameters

If you want to gather more detailed information about how your link is performing, such as the source, medium, campaign, and more, you can add UTM parameters. Replug provides an easy interface for you to add these parameters and define their values.

Also read: How to Create UTM Links: A Step-by-Step Guide

Step 5: Customize your tracking link

Replug offers the option to customize the appearance of your tracking link. You can edit the “slug,” which is the part of the URL that comes after the main domain. This customization can make your link more branded and recognizable.

Step 6: Share your tracking link

Once you’ve configured your tracking link settings to your liking, click “Update.” Replug will generate a unique URL that includes the tracking code and any customizations you’ve made. Simply copy this link and use it in your marketing materials, social media posts, emails, or any other channels where you want to track user interactions.

Step 7: Track and analyze performance

With your tracking links in place, you can now monitor and analyze their performance. Track important metrics like click-through rates, user engagement, conversions, and more. This data will help you evaluate the effectiveness of your marketing campaigns and allow you to make data-driven decisions to optimize your strategies.

Link Management Made Easy

Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.

Get Started for FREE!

FAQs

What is link tracking?

Link tracking is a method used to monitor and analyze user interactions with hyperlinks, providing data on who clicks on links, when they do it, and where they come from.

Why is link tracking important for marketing?

Link tracking is essential for measuring the success of marketing campaigns, providing valuable insights into what works, allowing data-driven decision-making, and optimizing strategies.

How does link tracking work?

Tracking links works by assigning unique identifiers to links, monitoring user clicks, and recording data on click times, sources, and more for analysis.

What are UTM parameters?

UTM parameters are tags added to URLs to track specific information, such as the source, medium, campaign, term, and content of a link’s traffic.

What is link rotation?

Link rotation is a feature in some link tracking tools that automatically switches between multiple destination URLs, helping distribute traffic evenly and preventing overloading one link.

How can I use link tracking for retargeting campaigns?

Link tracking data can be used to identify users who have interacted with specific links, making it easier to retarget them with customized ads, increasing the chances of conversions.

Arslan Jadoon

Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

Links serve as vital assets that connect your brand with the digital world, so having full control over them is essential. Branded Link management empowers you to safeguard your brand, optimize your marketing, and efficiently handle the many links your company generates. 

Therefore, a central link management tool is essential to enhanced collaboration, accurate tracking, and brand protection.  It can also help to increase brand awareness and streamline link sharing between colleagues.

Here’s what branded link management is and why it’s crucial for your company’s online success.

What is branded link management?

Branded link management, often referred to as branded link shortening is a specialized facet of link management that focuses on shortening, customizing, and optimizing links, particularly for branding and marketing purposes. 

Branded links are shorter and more user-friendly versions of URLs, and they often feature a custom domain that aligns with a brand or campaign.

Key aspects of branded link management:

• Customization: Branded links allow you to tailor URLs to match your brand, campaign, or content. For example, a long and complex URL can be transformed into a concise and branded link.
• Branding: By using branded links, you reinforce your brand identity in every link you share. This consistency can boost brand recognition and trust among your audience.
• Tracking and analytics: Branded link management tools often offer robust tracking and analytics features. This data helps you measure the performance of your branded links, enabling data-driven marketing decisions.
• Link security: Branded link management platforms often include security features that protect your links from malicious activities, ensuring the integrity of your brand’s online presence.
• User experience: Branded links are user-friendly and can enhance the overall user experience, as they are easier to remember and share.

Link Management Made Easy

Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.

Get Started for FREE!

Branded link management: why do you need it?

Companies, particularly those engaged in e-commerce, affiliate marketing, and social media marketing, benefit from using a link management tool for several compelling reasons:

1. URL shortening: 

A branded link management tool shortens long and cumbersome URLs, making them more user-friendly and aesthetically pleasing. This is particularly useful for sharing links on social media, in email marketing campaigns, and within content.

2. Tracking and analytics: 

Branded link management tools offer robust tracking and analytics features, allowing companies to monitor the performance of their links. This includes tracking click-through rates, conversion rates, and other essential metrics to assess the effectiveness of marketing campaigns.

3. Conversion analysis: 

Companies can analyze the conversion rates associated with specific links. This insight helps in optimizing marketing efforts and understanding which links are driving the most conversions and sales.

4. Branding: 

Branded links provide consistency and reinforce a company’s brand identity with every link shared. This consistency can boost brand recognition and trust among the audience.

5. Efficiency: 

Link management tools streamline the process of creating and managing links, saving time and reducing the risk of errors. This is especially valuable for companies that deal with a large number of links.

6. Social media traffic: 

Many link management tools offer features like bio links, which are crucial for social media marketers. These tools help drive social media traffic to the company’s website by providing a simple and appealing way to share links on platforms with character limits or visual constraints.

7. Lead generation and retargeting: 

Some link management tools go beyond shortening links and offer lead generation and retargeting capabilities, enabling companies to capture leads and re-engage with potential customers who clicked on their links.

Link Management Made Easy

Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.

Get Started for FREE!

Brand and manage your links with Replug:

A powerful link management tool can be the difference between success and obscurity. Replug is not just another option; it’s the best choice, and here’s why:

Branded short links:

Replug’s link shortener transforms lengthy URLs into concise, branded short links. Your audience will remember and trust these links, and you can even use your custom domain for that extra touch of professionalism.

Link analytics:

Replug provides in-depth link analytics, so you’re never in the dark about your link performance. UTM tracking allows you to monitor metrics at your fingertips, enabling data-driven decisions.

Bio links:

Say goodbye to juggling multiple links. With Replug, you can consolidate all your branding needs into a single, sleek bio link. It’s a one-stop landing page to engage your audience effectively.

Also read: How to Add Multiple Links to Instagram Bio Using Replug?

Retargeting pixel:

Lost sales don’t have to stay lost. Replug’s retargeting pixel enables you to re-engage potential customers across multiple networks, increasing your chances of conversion.

QR code:

Create dynamic marketing interactions with QR codes. They’re versatile tools that can bridge the gap between the digital and physical worlds.

A/B testing:

Experiment with up to 10 variations of your URLs to find the winning formula. Replug’s A/B testing feature helps you optimize your links for the best results.

Deep links:

Guide your audience through smooth in-app experiences with deep links. These links enable users to navigate seamlessly within mobile apps, enhancing the customer journey.

Link rotator:

Optimize user experiences by intelligently routing traffic based on user preferences. It’s a powerful tool for keeping your audience engaged and interested.

SMS links:

Improve your SMS marketing efforts with bulk short links and insights provided by Replug. Enhance your messaging strategy and drive more conversions.

Call to action generator:

Simplify your calls to action (CTAs) to increase engagement and conversions. Replug makes it easy to create effective CTAs that drive results.

Branded Short Links

Create and track branded short links for your business for better conversions.

Brand Your Links Now!

Replug’s white label solution: Your brand, your link management

For businesses, agencies, and professionals looking to maintain brand consistency and provide top-tier link management services, Replug’s White Label Solution is the game-changer you’ve been waiting for. Here’s why it’s the ultimate choice:

• In-house link management: Replug’s White Label Solution allows you to have your very own, in-house link management tool. It’s an extension of your brand, ensuring a seamless user experience for your clients.
• Branded experience: Every interaction with your link management tool is a branded experience. Your clients see your branding, reinforcing your identity and building trust.
• Client control: With your white-label solution, you maintain full control over your client’s experience, ensuring that it aligns perfectly with your brand’s values and message.
• Streamlined workflow: Replug’s white-label tool streamlines the link management process, saving you time and reducing the risk of errors. It’s all about optimizing your workflow to be more efficient and productive.
• Data insights: Comprehensive data insights are at your fingertips. Understand how your clients are using the tool and gain insights to guide your services.
• Agency growth: As an agency, offering a white-label solution positions you as a full-service provider and strengthens your brand as a leader in your industry.

Suggested Read: The Ultimate Guide to Replug’s White Label Software for Agencies

Final verdict:

Replug is not just a link management tool; it’s a comprehensive solution that empowers your brand, streamlines your digital efforts, and positions you for success in a competitive online landscape. 

Whether it’s enhancing brand visibility with branded short links, providing a white-label solution for your agency, or offering a range of powerful features, Replug is the ultimate choice for those who aspire to stand out, make every click count, and unlock their brand’s full potential in the digital world. 

FAQs

What is branded link management?

Branded link management combines link shortening with customization using your branded domain, creating links that reinforce your brand’s identity.

Can I track the performance of branded links with analytics?

Yes, our link management tool offers robust analytics, enabling you to monitor click-through rates, conversion rates, and other essential metrics for branded links.

Can branded link management be used by agencies for their clients?

Yes, agencies can benefit from white-label branded link management solutions like Replug to provide branded link management services to their clients.

What tools are available for effective link management?

Numerous tools and platforms are available, including Replug, which offers branded link management, analytics, custom domains, bio links and more. 

Arslan Jadoon

Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

Understanding the impact of your marketing campaigns is no longer a luxury—it’s a necessity. 

At Replug, we understand that every click, every interaction, and every conversion matters. That’s why we’ve created this guide to help you unlock the true potential of UTM parameters. 

Replug offers a variety of tools that can transform the way you handle UTM parameters, making the process efficient and painless. 

Here’s a guide on how to optimize your UTM parameters with Replug:

1. Shortening – Transforming UTM parameters into simplified Replug links

One of the major drawbacks of UTM parameters is their length. They can turn a simple URL into a convoluted mess, especially when you want to share it in a mobile format or offline print materials. Not to mention, when posted on social media, these lengthy URLs can be unwieldy, taking up valuable character space.

To combat these challenges, it’s highly recommended to convert your UTM parameters into Replug links. For instance, let’s say you’re promoting your eBook with a UTM-enabled URL like this:

Original URL:

http://replug.io/pages/resources/ebooks/influencermarketing?&utm_source=contentdigest&utm_medium=email&utm_campaign=ebook-influencer-marketing&leadchannel=email&leadchanneldetail=contentdigest

By using Replug, you can transform it into a sleek, manageable link like this:

Replug link:

https://rplg.co/Influencer02

With the added benefit of customizing the back half of the link to indicate its destination, Replug makes sharing UTM-enhanced URLs a breeze.

Shorten your links, amplify your brand.

Create shareable, trackable and fully customizable branded urls. Get more clicks with absolute link management features such as Bio Links, retargeting, deep Links, CTA’s and more.

Learn More!

2. Building – Streamlining UTM link creation with Replug 

Creating UTM links can be a painstaking process, often requiring the use of UTM builder tools or templates. However, Replug’s UTM parameters builder can save you a significant amount of time and complexity.

Adding UTM parameters in Replug is as simple as checking a box for each channel you intend to use. No more need for complicated spreadsheets. Just tick the boxes, and you’ll have your UTM parameters ready to roll.

3. Measuring – UTM parameter tracking with Replug 

Tracking UTM parameters in Google Analytics is a common practice, but reporting on these initiatives to various team members can be less straightforward. Replug provides an intuitive dashboard that’s user-friendly for all team members. 

For instance, if you need to compare paid social performance across multiple channels, you can consolidate all UTM parameters and channels into a single campaign, streamlining the data like never before.

Also read: How to add utm code to the URL using a link shortener?

Moreover, by setting up Groups through the Replug brands feature, you can enhance campaign visibility throughout the organization, making it faster and easier to track results over the long term.

Replug’s link tracking: Your path to success

Replug offers robust link-tracking capabilities that provide you with valuable insights into how your links are performing. With Replug, you can:

• Track clicks: Monitor the number of clicks on your links in real-time. This information helps you understand the engagement level of your audience.
• Geolocation data: Replug provides data on the geographical locations of your link clickers. This insight is invaluable for targeting specific regions or understanding your global reach.
• Device insights: Discover the devices your audience uses to access your links, whether it’s mobile, desktop, or tablet. This information aids in optimizing your content for different platforms.
• Link analytics: Dive deep into detailed link analytics to gain a comprehensive understanding of link performance, including click-through rates, conversion rates, and more.
• Conversion tracking: Track the conversions generated by your links, whether it’s sign-ups, purchases, or any other desired action. This feature allows you to measure the effectiveness of your campaigns.
• Custom reporting: Replug enables you to create custom reports to visualize and share your link-tracking data with your team, clients, or stakeholders.
• A/B testing: Run A/B tests to compare the performance of different link variations and determine which strategies yield the best results.

Branded Short Links

Create and track branded short links for your business for better conversions.

Brand Your Links Now!

FAQs

What are UTM parameters?

UTM parameters are tags added to URLs to track the performance of marketing campaigns. They are crucial for understanding where your website traffic comes from and how different marketing efforts contribute to your success.

Why is shortening UTM parameters with Replug important?

Shortening UTM parameters with Replug helps make long and unwieldy URLs more user-friendly and space-efficient, especially when sharing them on social media or in print.

What is link tracking?

Link tracking involves monitoring and analyzing the performance of the links you share. It’s crucial to understand which links are driving engagement and conversions, allowing you to optimize your marketing efforts.

Arslan Jadoon

Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

Tracking URLs are special web links that help you track where your website visitors come from, especially when they click on links from your marketing efforts. 

These URLs contain additional information that gets recorded, helping you understand which marketing campaigns are working and where your traffic is coming from. 

If you’re running email campaigns, online ads, or any kind of promotions, tracking URLs, along with a reliable link tracking tool, are a practical way to measure their impact and make informed decisions about your marketing strategy. 

In this guide, you’ll learn how to create and use tracking URLs effectively to improve your marketing game. Let’s dive in!

What is a tracking URL?

A tracking URL is a web link that has been modified with additional parameters or tags to collect specific data about user interactions with it. When a user clicks on a tracking link, the attached parameters are sent to analytics tools or marketing platforms, allowing businesses to monitor and analyze various aspects of user engagement, such as the source of traffic, the success of different marketing channels, and the performance of specific campaigns. 

Tracking URLs plays a crucial role in helping businesses make data-driven decisions to optimize their online marketing strategies.

What are tracking parameters?

Tracking parameters are specific pieces of information added to a URL to collect data about user interactions with that URL. These parameters help in tracking and analyzing various aspects of user behavior, especially in the context of digital marketing and web analytics. Common tracking parameters include:

• Source: Indicates where the traffic is coming from. For example, a source parameter might specify whether the traffic is from an email newsletter, a social media post, or a paid advertisement.
• Medium: Specifies the type of traffic source within the broader category. For instance, under the source “social,” the medium parameter might differentiate between traffic from Facebook, Twitter, or Instagram.
• Campaign: Identifies the specific marketing campaign associated with the URL. This helps in tracking the performance of individual campaigns, such as a holiday sale or a product launch.
• Term: Commonly used in search engine marketing, it provides details about the keywords or search terms that led to the click on the URL.
• Content: Differentiates between different versions or content variations of the same URL. This can be helpful when conducting A/B testing or tracking the performance of different ad creatives.
• UTM Parameters: UTMs (Urchin Tracking Module) are a standardized way of implementing tracking parameters. They include utm_source, utm_medium, utm_campaign, utm_term, and utm_content, making it easier to work with tracking data across various platforms.

How to create a tracking URL using Replug?

To create a tracking URL using Replug, follow these steps:

Step 1: Sign In or create an account

If you don’t have a Replug account, sign up for free or log in to your existing account.

Step 2: Choose or create a campaign

From the main dashboard, select your existing campaign or create a new one. This is where you’ll organize your tracking URLs.

Step 3: Enter the destination URL

In the campaign settings, locate the “URL to shorten” section below the “Select your campaign” option. Enter the destination URL that you want to track.

Step 4: Add UTM parameters

On the right side of the “URL to shorten” section, you’ll find the “add UTM” tag. Click on it.

Also read: What is a Tracking Pixel and How Does it Work?

Step 5: Select or create UTM parameters

You have the option to either select from saved UTM parameters or create a new one. If creating a new one, fill in the UTM parameters (source, medium, campaign name, etc.) as needed, and then click Apply.

Step 6: Generate the tracking URL

After adding or selecting UTM parameters, click the “Create” button. Replug will generate a shortened version of your URL with the appended UTM parameters.

Step 7: Customize the tracking URL

If desired, click the edit icon to customize the UTM parameters URL further.

Step 8: Copy and update

Copy the generated tracking URL, and click the “Update” button to save your changes.

Step 9: Access your tracking URL

To access the newly created tracking URL and monitor its performance, go to the main dashboard, click “Manage,” and then select “Replug links.”

Link Management Made Easy

Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.

Get Started for FREE!

Link analytics with Replug

Replug not only helps you create and manage tracking URLs with ease but also provides robust link analytics capabilities to help you track and measure the performance of your links. Here’s how you can leverage Replug’s link analytics features:

• Click-through rates (CTR): Replug offers detailed insights into the CTR of your tracking URLs. You can see how many times your links were clicked, helping you gauge the effectiveness of your marketing campaigns.
• Traffic sources: Discover where your traffic is coming from. Replug’s link analytics will show you the sources of your clicks, whether they originate from social media, email campaigns, paid ads, or other channels.
• Geographic data: Gain a better understanding of your audience by accessing geographic data. Replug can provide information about the locations of your link clicks, helping you tailor your campaigns to specific regions.
• Device and platform insights: Replug’s analytics can tell you which devices (desktop, mobile, tablet) and platforms (iOS, Android, Windows) your audience is using to access your links. This knowledge is valuable for optimizing your content for different devices.
• Time-based analytics: Replug allows you to analyze link performance over time. You can track daily, weekly, or monthly trends, helping you identify when your links are most effective.
• Conversion tracking: For those interested in conversions, Replug may offer features to track specific actions taken by users after clicking on your links, such as form submissions, downloads, or purchases.
• A/B testing: Some advanced features may include A/B testing capabilities, allowing you to compare the performance of different link variations to optimize your marketing efforts further.

By using Replug’s link analytics, you can gather actionable insights into your marketing campaigns, understand your audience better, and make data-driven decisions to improve your overall online strategy. 

FAQs

What’s a tracking URL and why is it important in marketing?

A tracking URL is a web link with added information to monitor user interactions. It’s crucial in marketing to track and analyze campaign performance and understand where website traffic is coming from.

How do I create tracking URLs for campaign performance monitoring?

You can create tracking URLs by adding parameters to a regular URL. This is typically done through tracking tools or by manually including parameters like source, medium, and campaign name.

What goes into a tracking URL, and how does it function?

A tracking URL contains parameters (e.g., source, medium, campaign) that provide data about user interactions. When users click on the URL, these parameters are sent to analytics tools, helping track traffic sources and campaign effectiveness.

Arslan Jadoon

Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

Ever wondered who’s clicking on that link you shared? That’s where trackable links come in – your window into understanding online engagement. Whether it’s a product, a post, or a video, the trackable link lets you see who’s interested.

This guide will walk you through everything you need to know about trackable links: what they are, how they work, and how to create them easily. No more guessing about what’s working and what’s not. With a trackable link generator, you’ll have instant access to clicks, sources, and more.

Here’s a quick overview of what we’ll cover:

• What is a trackable link?
• How does a trackable link work?
• How to create a trackable link using Replug?
• Tips for using trackable links

Let’s get started!

What is a trackable link?

A trackable link, also known as a tracking link, tracking URL, or campaign link, is a specially crafted URL that contains hidden information to monitor and analyze user interactions. 

It allows you to collect data about how many people clicked on the link, where they came from, when they clicked, and other relevant details. This information provides insights into the performance of your links and helps you make informed decisions about your marketing and content strategies.

Tracking links are commonly used in digital marketing, social media, email campaigns, and other online activities to measure the effectiveness of various promotional efforts. By creating a trackable link, you gain valuable insights into user behavior and can optimize your strategies for better results.

How does a trackable link work?

When someone clicks on a tracking link, they are redirected to the intended destination, such as a website or landing page. However, during this redirection process, additional information is collected and recorded, providing insights into various aspects of user engagement. 

Here’s a simplified breakdown of how a trackable link works:

Link creation:

A trackable link is created using a specialized URL tracking tool or service. These tools add unique parameters or codes to the link, which are not visible to the user. These parameters contain information about the source of the link, the medium through which it was shared, and other relevant details.

Click tracking:

When someone clicks on the trackable link, they are directed to the intended destination. However, before the redirection, the parameters added to the link are recorded. This allows the tracking system to track clicks on a link.

Data collection:

The tracking system collects various data points, such as:

• The source of the click (e.g., social media platform, email, website).
• The medium used (e.g., organic search, paid advertisement).
• Geographic location of the user.
• The device and browser used.
• The time and date of the click.

Analytics and reporting:

The collected data is then aggregated and presented in the form of analytics and reports. Users who created the trackable link can access this information through a dashboard or analytics platform associated with the link-tracking service.

With the collected data, you can gain insights into the effectiveness of your link-sharing strategies. You can see which platforms are driving the most traffic, when user engagement is highest, and other valuable information. This data helps you make informed decisions and optimize your content or marketing efforts accordingly.

Link Management Made Easy

Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.

Get Started for FREE!

How to create a trackable link using Replug?

Creating a trackable link using Replug is a straightforward process. With Replug, you can not only shorten URLs but also track and analyze your links. 

Note:  Replug automatically tracks every link you enter to shorten or for any other feature. 

Here’s how you can create a trackable link using Replug:

Step 1: Create a Replug account

If you don’t have a Replug account, sign up for one. If you already have an account, sign in.

Note: You must shorten your link first in Replug in order to make it look attractive.

Step 2: Add your link

After logging in, you’ll be directed to the dashboard.  Select your campaign name and paste the URL you want to track into the “URL to shorten” field. 

Note: Here you can add UTM parameters to track source, medium, campaign, term, and content.

Also read: What are UTM parameters and how to use them with Replug

Step 3: Customize the short link (Optional)

Replug allows you to customize the ending of the short link to make it more relevant to your content. This step is optional.

Step 4: Generate the trackable link

Once you’ve configured your settings, click the “Update” button to generate the trackable link.

Step 5: Copy and share the ink

After generating the link, Replug will provide you with the shortened trackable link. Copy this link and use it in your marketing materials, emails, social media posts, or wherever you want to track user engagement.

Step 6: Access analytics

Log in to your Replug account whenever you want to access the analytics for your trackable link. Go to Replug’s dashboard and click “Measure”. 

Regularly check the analytics to monitor the performance of your trackable link. Use the insights to refine your strategies and achieve better results.

Also read: How do UTM Parameters Work: A Complete Guide

Tips for using trackable links

Here are some tips for effectively using trackable links:

• Set clear goals: Define what you want to achieve with your trackable links. Whether it’s tracking clicks on a specific campaign, measuring the effectiveness of a social media post, or monitoring traffic sources for your website, having clear goals will help you gather relevant insights.
• Use descriptive UTM parameters: If your trackable link supports UTM parameters (such as those used in Google Analytics), ensure you use descriptive and consistent parameters. This will help you categorize and analyze your data accurately.
• Customize for context: Depending on where you’re sharing the link, consider customizing the URL or the call to action (CTA) to match the context. This can improve click-through rates and engagement.
• Test different versions: A/B testing isn’t just for content. Create multiple versions of trackable links and see which performs better. This can provide insights into what wording or design resonates with your audience.
• Short and memorable: If you’re sharing links verbally or in a non-clickable format, like print, use a link-shortening service to create a memorable, concise link.
• Use in email campaigns: Trackable links are particularly useful in email marketing. Monitor click-through rates to see which links are driving the most engagement and adjust your content strategy accordingly.
• Segment your data: If you’re tracking links for different campaigns or products, segment your data in your tracking tool. This will help you analyze performance more effectively.
• Monitor trends: Over time, you might notice patterns in the data. Certain days, times, platforms, or content might consistently perform better. Adjust your posting schedule and strategies accordingly.
• Optimize landing pages: It’s not just about the link itself; trackable links can also shed light on how effective your landing pages are at converting visitors. Use the data to improve your landing page design and content.
• Regularly review analytics: Set aside time to regularly review the analytics provided by your trackable link service. This will help you stay informed about how your links are performing and make informed decisions.
• Educate your team: If you’re working with a team, ensure everyone is aware of how to create and use trackable links. This consistency will make your data more reliable.

Branded Short Links

Create and track branded short links for your business for better conversions.

Brand Your Links Now!

FAQs

Can I track links in real time?

Yes, Replug offers real-time analytics. You can see clicks, sources, and other data as soon as users interact with your trackable links.

How do I interpret the data from trackable links?

The data collected from trackable links can include click-through rates, geographic locations of users, devices used, and more. Use this data to identify trends, optimize strategies, and make informed decisions.

Do trackable links work with any type of URL?

Yes, you can create trackable links for most URLs, whether they lead to a website, a video, an app, or any other online destination.

Can I use trackable links on social media?

Yes, trackable links work well on social media platforms. They provide insights into which posts are driving the most clicks, helping you tailor your content for maximum engagement.

Why should I use trackable links?

Trackable links help you understand the effectiveness of your online content and marketing efforts. They provide data to optimize strategies, target audiences better, and measure campaign success.

Arslan Jadoon

Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

Digital marketing is changing at a fast pace. Most marketers try to keep up with the innovation and adapt accordingly. However, some of them miss out on a number of things.
One of those essentials is URL tracking. If it doesn’t ring a bell, then you probably need to listen to me right now. Otherwise, some competitors who’re tracking their links might have a competitive advantage over you.
Since you haven’t had a chance to learn about the basics of link tracking, I’ll start from scratch and tell you everything you need to know.

What’s a link tracker?

Link tracking software is a tracking tool that tracks user activity by tracking clicks and conversions on the links. Further, providing users with an in-depth report on the clicks’ origin, CTR, traffic source, and other metrics.

Why is it necessary to use a link tracker?

A link tracker is used to analyze the performance of your URLs. It is an essential tool for brand marketeers that are constantly involved in sharing links on social media.

With the link analytics data, you can analyze performance on the base of clicks, conversions, demographics, etc.

One of the other benefits of link tracking is that marketers, bloggers, and webpreneurs get the idea of how their content or marketing campaigns are performing. They can also analyze which campaign is outsmarting the other ones.

URL tracking comes in handy in email marketing, social media marketing, affiliate link cloaking for product promotion, social media advertising, and website visitor tracking.

I hope it clarifies these queries. Now let’s head over to some tips about choosing the best link-tracking tool.

How to pick the best link tracking software?

Here are the features/options you should look out for when picking a link-tracking software for your business:

1. Data tracking features

• If there is no clickability data in a link tracker, then there is no point in using it. The fundamental reason to use a link tracker is to analyze the clicks they’re getting on their links.
• Conversion analysis is yet another important feature for link tracking. The URL tracking campaign goes to the next level if the reporting tool could analyze the action being taken after the clicks and record the conversion. This feature might only be able in top-notch link management tools.
• Real-time reporting refers to reporting actions as they happen without any delay. Most link-tracking softwares have a delayed reporting system. However, real-time reporting is a huge plus in link tracking tools.
• Traffic source is another key feature to analyze where your traffic is coming from. Some tools have in-depth analytics that track and report what kind of operating system, devices, location of users clicking on your links.

2. Integration capabilities

One of the best features to look out for in link trackers is whether or not it integrates with the industry’s other digital marketing and SAAS tools. It’ll be a bummer if a link tracker fails to connect with other marketing tools.

3. Simple user interface & easy campaign management

• Make the users feel at home with a simple user interface. Users who cannot find the options on their dashboard screen tend to get bored of it and look for an alternative. So remember that a friendly-user interface is a big deal.

• Campaign management is a feature that allows users to create and manage URL tracking within the campaigns. It immensely helps marketers to manage and track URL campaigns for different brands. Replug, the fastest-rising link management tool, has a campaign feature that makes it easier for users to manage different campaigns by creating short URLs.

4. Affordable pricing

One can’t choose an online marketing tool without seeing the monthly or annual price. A lot of users choose an alternative tool just because of a high price of an online tool.

5. Reputation

Buyers often check out the reviews of existing users. Plus, they check social media for the product/brand reputation before they put out their credit card information. So, always take a look at the reviews of users before making your final choice.

6. A/B testing facility

A/B testing is the feature that helps users compare two versions of the same thing to see which one outperforms the other. The best link trackers have this feature, allowing users to split-test two or more links to see which one performs better.

7 best link trackers

We have compiled this list after great research so that you don’t have to spend time researching and you can get on with the list to try what suits your individual or business needs.

1. Replug

A complete link tracker and link manager that comes with enhanced capabilities. The primary functions of the tool are URL-shortening and link tracking, providing several handy solutions for marketers. It’s a powerful link management solution for brands and marketers to create, manage, and track short URLs.

Apart from click & conversion tracking, elevate your social media marketing ad campaigns with Replug. The link management tool allows you to add pixel codes of your favorite social platforms to Replug. Then run your retargeting campaigns and build custom audiences when anyone clicks on your shortened retargeting link.

Furthermore, Replug integrates with several email marketing services, lead generation tools, and retargeting platforms flawlessly. All in all, it’s an excellent platform to set up your link-tracking campaign.

Top Features:

⦁ It’s an easy-to-use link management tool
⦁ Users can connect their custom domains
⦁ It provides branded short URL facility
⦁ Every shortened URL can be tracked
⦁ A/B testing helps split test two versions of the URL
⦁ Add UTM codes to the URLs to track visitors sources and other details
⦁ Create short bio links for social media platforms
⦁ Convert offline audience into website traffic through QR codes
⦁ Retarget the audience that clicks on your short links through social media ads
⦁ Deep links allow users to seamlessly navigate to in-app sections without logging in

Replug pricing plan:

Replug has three plans:

Free Trial: Start your 14-day free trial account – no credit card required.

Note: Pricing may vary. You can always verify the pricing plans by going to the pricing pages.

2. Short.io

Short.io is a popular URL shortening tool that offers a number of link management services. It lets marketers and brands create personalized, short branded URLs without any hassle.
Furthermore, it integrates with several marketing tools such as Zapier, Slack, Google Tag Manager, Adroll, and others.

Top features of Short.io:

⦁ It lets you track clicks in real-time
⦁ Users can add custom domains for branded short URLs
⦁ Campaign tracking is available for all users
⦁ Apps developers and brands can create deep links
⦁ It provides API access for developers

Pricing:

Free Trial: Every paid plan has a 7-day free trial

3. Bitly

Bitly is one of the most popular URL shorteners on the market. It started as a URL shortener but transformed into a full-fledged link management tool.
It has mobile apps for Android and iOS users to manage their links on the go. Plus, it integrates with several SAAS and digital marketing tools. Moreover, it has Chrome, Edge, and Firefox browser extensions for users.

Top features of Bitly

⦁ Bitly allows users to add custom domains for customized branded short URLs
⦁ It shortens the long and clunky URLs with ease
⦁ It lets users create QR codes for links
⦁ Link tracking and reporting make it easier to analyze the links’ performance
⦁ Users can create link-in-bio short links for social media platforms

Pricing:

It has three paid plans:

Free Trial: Bitly has a free plan that allows 10 Bitly short links per month

4. Rebrandly

Rebrandly is one of the reputable names in the URL shortening and link management genre. Its high-quality service, diversified features, and affordable pricing make it a good choice for marketers.
It covers all the bases when it comes to link tracking for brands and marketers. Moreover, it integrates with over 100 tools, SAAS products, and software.

Top features of Rebrandly:

⦁ Workspaces option allows marketers to share ULRs with teammates
⦁ Easily connect multiple custom domains to your Rebrandly account
⦁ Access customized analytics for short links through custom reports
⦁ Deep linking and traffic routing could help a brand smoothly navigate and test their audience
⦁ Retargeting allows brands to remarket the people who have clicked on the short URLs
⦁ Talk to the dedicated account manager for help or advice

Pricing:

Rebrandly has four paid plans:

Free Trial: Start a free trial that provides 25 branded short links per month

5. Red Track

RedTrack is a link-tracking software and affiliate marketing platform. It is designed to help businesses and marketers track the performance and effectiveness of their marketing campaigns, especially those involving affiliate marketing.

With RedTrack, users can create unique tracking links that they can use in their various marketing channels, such as social media, email campaigns, websites, and advertisements. These tracking links allow them to monitor the number of clicks, conversions, and other essential metrics to evaluate the success of their campaigns.

The platform provides in-depth analytics and reporting features, enabling users to gain insights into which campaigns and traffic sources are performing best.

Top features of Red Track

• Create a tracking URL for each marketing campaign
• Track conversions and events on your website or landing pages
• Access real-time data and reports to monitor the performance
• Conduct split tests to compare different campaigns
• Target specific geographic locations and analyze performance data based on regions
• Identify and mitigate fraudulent activities to ensure the accuracy of your tracking data
• Generate comprehensive reports and customize them

Pricing:

The pricing plans of Red Tracker are as under:

6. Click Magik

ClickMagick is a sophisticated web-based tool extensively utilized by digital marketers, affiliate marketers, and online businesses for link tracking and comprehensive analytics. Its versatile features empower users to track, optimize, and gain valuable insights from their marketing campaigns across various channels.

Top features of ClickMagick:

• ClickMagick enables users to create unique tracking links tailored to different marketing campaigns and traffic sources.
• Users can accurately track and measure conversions occurring on their websites or landing pages.
• The platform supports A/B split testing, allowing users to compare multiple variations of their campaigns.
• It provides real-time data and reports, allowing users to monitor campaign performance as events happen.
• Advanced bot filtering technology within ClickMagick helps detect and eliminate fraudulent or non-human clicks.
• Users can set up their own branded tracking domains, enhancing their credibility and maintaining consistent branding in their marketing efforts.
• ClickMagick provides a mobile app
• ClickMagick’s geotargeting capabilities empower users to target specific geographical locations.

Pricing:

The pricing plans of Click Magic are mentioned below:

Free trial: They also offer a 14-day free trial.

7. Link Trackr

LinkTrackr is a powerful web-based platform that offers comprehensive link-tracking and marketing solutions. It allows users to track the performance of their marketing campaigns, efficiently monitor conversions, and optimize their marketing strategies.

Top features of Link Trackr

• Easily shorten and cloak affiliate links with Link Trackr
• Compatible with all popular affiliate networks
• Rotate links and conduct split tests for landing pages or offers
• Insert retargeting codes on any cloaked link
• Implement redirects based on geographical location, click limits, and expiration dates

Pricing:

They have four different plans. i.e.

Note: All the plans of Link Trackr are charged cumulatively annually.

Which one is my favorite link tracker?

I have used three link shorteners i.e. Replug, Bitly, and Goog.le.
The Goog.le from Google doesn’t exist now. However, there are thousands of alternatives available on the market.
I’m not going to lie; I have been using Replug for the past three years, and it has been exceptionally good. No offense to any other link-tracking tool, but Replug has been the best so far.
The reasons are multifold. Not only does it provide easy and effective URL shortening, but it also helps in tracking website visitors. Plus, the link analytics makes all the difference.
Furthermore, features like A/B testing, deep linking, retargeting, UTM parameters, and others take the link management strategy to the next level.
The integrations help marketers expand their digital engagement horizon without breaking the bank. Lastly, pricing is affordable, driving the buying decision in most cases.

How to create a tracking link using Replug in seconds?

• Log in or sign up for an account
• The next up is to create a campaign.
• Now add appropriate UTM parameters to the link to track the URL
• Shorten the link and share it across all marketing platforms
• Keep track of the performance through the URL shortening tool’s dashboard

FAQs about link trackers

Here are some popular questions about link-tracking tools:

Can you track a URL?

Yes, you can track a URL. All you need is to choose a set of tools to make it happen. Firstly, you need a link management tool like Replug to add UTM parameters and then you need something like Google Analytics to track the respective link.

Can I track someone’s location by link?

The advanced URL tracking tools allow users to keep track of the geographic data of the link clickers. So it’s possible to track someone’s location but it only happens when they click or open the URL. It’s quite common in the email marketing industry. Most email marketing softwares report to the sender how many subscribers opened the email and where these openings have come from.

Are link trackers safe?

Don’t quote us on this because it’s difficult to say that every link-tracking software out there is safe and secure. However, most of the reputed and popular link trackers are safe to use. However, due diligence is always required before opting for a link tracker.

Hassaan Khan

Hassaan Khan is a freelance writer for SAAS companies, e-commerce stores, and niche websites. He has contributed to SEMrush, ThriveGlobal, BloggingCage, AllBloggingTips, and several other publications. He builds niche websites, publishes e-books, and helps website investors with his done-for-you niche site-building service.

Are you tired of casting a wide net with your marketing efforts and not seeing the results you want? It’s time to hone in on your target audience with the power of custom audience building. By using tracking URLs, you can gather valuable data on your website visitors and create tailored campaigns that resonate with their interests and behaviors.

Have you ever noticed that a website you visited the other day starts to show you ads on Facebook?

I’m sure it has happened to you because we have all been there. In the beginning, I was fascinated to see the Facebook ads for the products I was checking out earlier.

You might also want to know what the heck is going on. So let me briefly tell you what’s happening here. When you visit a website, the website tracks your footprints and reaches out to you via online ads, and it’s called retargeting.

In this guide, we’ll show you how to build a custom audience by tracking URLs and taking your marketing efforts to the next level. Get ready to connect with your audience in a whole new way!

Before I dig deeper into the custom audience building and tracking URL, I must highlight the jargon I’m going to be using in the article. So here are the things you may come across as you keep scrolling through the article:

• URL tracking: A system to track link clickability is known as URL tracking.
• Pixel code: A code snippet from social media platforms that goes into the source for retargeting.
• Lead generation: An action of a trial account sign-up or demo request by a prospective customer is called lead generation.
• Retargeting campaigns: A campaign to reach out to the audience that has been to your website before and win them back.
• Email list: A list of subscribers who opted for receiving your email newsletters.

Before we dive into learning how to build a custom audience, you should know what exactly a custom audience is.

Also check: What Are Tracking Pixels & How Do They Work?

What is a custom audience?

A group of audience that has visited your website before and becomes reachable through online advertising across multiple social media and ad networks is known as a custom audience.

The custom audience is primarily built to retarget the audience through online advertising. The process begins with getting a pixel code from the social media platform and placing it into the website source code.

Once a visitor lands on the website or landing page (where the pixel code exists), it enters into the custom audience and becomes reachable through a retargeting ad campaign.

Now you know what a custom audience is, so let’s take it further.

What is URL tracking?

URL tracking is a process of adding unique parameters to a URL to track user engagement and activity. This enables businesses and marketers to gather data on how users are interacting with their online content and marketing campaigns. By analyzing the data from URL tracking, businesses can optimize their online strategies and improve their return on investment (ROI).

What is UTM in social media?

UTM stands for “Urchin Tracking Module,” which is a code that is added to the end of a URL to track the effectiveness of a social media campaign. UTM parameters are used to help marketers understand how users are interacting with their content and which social media channels are driving traffic to their websites.

UTM parameters can be added to any link shared on social media, including posts, ads, and direct messages. By adding UTM parameters to these links, marketers can track how many people clicked on the link, which social media platform they were on when they clicked the link and other important data points. This information can be used to optimize social media campaigns and improve their overall effectiveness.

Also read: How to add utm code to the URL using a link shortener?

How does a tracking URL work?

A UTM parameter is a referral traffic tracking system that adds a slug in the URL to make it easier for marketers and businesses to track website traffic sources and tracking URLs. This process comes in handy for websites and blogs to measure outcomes such as click-through rate, lead generation, and conversion rate.

Replug: An all-in-one URL Shortener Tool

Replug is an excellent link management tool for branded URL shortening, adding retargeting pixels, embedding call-to-actions, and creating social media bio-links.

It isn’t any ordinary URL shortener tool, instead, it’s equipped with several marketing tools under the same umbrella.

Besides URL shortening, if you have been trying to bring website visitors to your website through social media, Replug can come in handy in generating trackable short URLs. This URL Generator can bring 2x leads with retargeting.

Not only does it provide the URL shortening service, but it also gives you clickability analytics, meaning when a visitor clicks on your branded short link, you can track it using Replug.

If you have been using social media for a while, you may have come across people who can’t figure social media out. Whereas, on the other hand, some users keep crushing it with social media. They constantly share their content as well as share others’ content to spice things up.

When a user shares others’ content, it often starts the conversation and that’s how the engagement begins.

A URL shortener like Replug could be a great resource when you want to track the clicks on your social media posts.

You might wonder why sharing others’ content doesn’t bring eyeballs to our website. What if I told you that you can now share others’ content and still bring visitors to your website? That’s where Replug comes in. Read this guide on using branded short URLs for marketing.

Furthermore, you can generate a custom audience through the tracking URL capability of Replug tool. Let’s shed some light on how you can do this:

How to Build a Custom Audience through URL Tracking

Now you may have some idea about custom audience and link tracking. So without any further ado, let’s get to the cream of this blog post.

There are two ways to build a custom audience through URL trackers using Replug. Let’s take a look at both ways of building a custom audience through link tracking:

Also read: How to Strengthen Your Social Media Presence Using Replug and ContentStudio

Method 1: Using opt-in forms

Replug is an all-in-one URL shortener that takes your digital marketing to the next level. The tool is an effective URL tracker for building a custom audience.

To get started with opt-in forms methods, follow the below-mentioned steps:

Login to your Replug account and click on the drop-down called Manage. Then choose the Campaigns option from the down-down menu.

Now click on the New Campaign since we’re going to create a fresh campaign.

Once you land on the next page, choose the brand you have created in the Replug or you can go for creating a new brand if you haven’t already created one.

After choosing the brand, the next up is the campaign creation process.

Name your campaign and skip the custom URL option if you haven’t added a short, custom domain to your brand.

Choose between call-to-action and 3rd-party/custom widgets.

When you pick the call-to-action (CTA) option, you’ll come across three options to choose from:

• Button

It’s a call-to-action button underneath a headline on the popup. The purpose of a CTA button is to push people to click through and enter into the funnel or lead generation process.

• Link

A link option gives you a headline, description, and text-based link. It’s more of a hyperlink-based call-to-action button written underneath some text.

• Form

The form provides you with an opt-in popup that would enable you to collect leads. This feature performs best during building a custom audience.

These were three options available in the call-to-action feature.

However, if you choose the 3rd-party/custom widget option, it would let you select between the already created custom widget from the drop-down menu and create a custom widget.

To create a custom widget, you’d need to paste a 3rd-party widget code into it to proceed.

So that’s how you can use the opt-in forms for building a custom audience through tracking URLs.

Also read: How to Create a perfect Call-To-Action (CTA) For Maximum Conversion

Method 2: Using retargeting pixels

The second way to build a custom audience is by using retargeting pixels. Replug allows you to retarget the audience across several social media platforms, such as Facebook, Quora, Linked In, Pinterest, and Twitter.

Follow the steps below to start retargeting by tracking the URL:

To start a retargeting campaign using Replug, go to Manage and then click on Campaigns.

Add a new campaign just like you did in method 1.

Choose the brand (or build if you haven’t already built one) to get going.

Name the campaign in the next step, and choose or add a custom domain to your campaign if you need to.

Don’t forget to select the campaign type underneath the campaign name and custom domain. Choose the Retargeting Pixel at this step.

Right after choosing the retargeting pixel option, you’d have to choose between a Call-to-Action (CTA) and 3rd-party/Custom Widgets.

If you choose the CTA option, it’ll provide you with the same three options:

• Button
• Link
• Form

The snippet preview would appear at the bottom; you could choose the button or link as a CTA option. However, if you choose the form option, it’ll provide you with a lead collection feature.

It means you could connect your campaign with the email list to collect email addresses in your email marketing software.

However, if you choose the 3rd-party/custom widget option right after selecting the retargeting pixel option, you could target the audience that click-through the CTAs through several social media advertising platforms.

You can pick either Facebook, Quora, Linked In, Pinterest, or Twitter.

Also read: Retargeting Hack: How to Retarget People Who Haven’t Visited Your Website

Once you go ahead with the social media platform selection, you’d need to name your script and provide the pixel ID from the respective social media platform.

For instance, if you’ve chosen Facebook in your retargeting campaign, you should go to Ads Manager in your Facebook account.

Then, click on the Event Manager to get the Pixel ID of your Facebook ad account.

Here’s a tutorial on how to find a Pixel ID on Facebook.

Once you’re done with providing the details, add the retargeting pixel and save the campaign.

Also, remember that creating a campaign is half the equation. The other half is using the campaign to generate leads or bring visitors back to your website.

Example: A retargeting Facebook Ad for the COIN app

I want to show you an example of how fascinating building a custom audience or retargeting visitors is.

I have been checking out the Coin App website on my phone – it’s a company that rewards for providing GPS data through their app.

The next day, I came across their Facebook ad when I was scrolling through my Facebook feed.

What it means is that they’re using the Facebook retargeting ad campaign to reach out to the website visitors and trying to bring them back to their website using retargeting ads.

That’s the power of retargeting and targeting a specific audience instead of showcasing ads to everyone out there.

Why you should know about building a custom audience

Have you ever wondered why you should pay attention to building a custom audience in the first place? Here are some of the key reasons why you should think twice before ignoring building a custom audience:

• Sift-through the crowd

It’s a bit hard to discover the audience that might be interested in your product or service. When you try to reach out to the audience through online advertising or content marketing with no filters on it, you’re likely to stumble upon everyone – even those who aren’t relevant to your business.

Therefore, building a custom audience helps you sift through the population and helps you reach the segment that could potentially be interested in your message.

• Look-alike audience

A look-alike audience is a similar audience to your existing customers, and you identify them through their demographics, behaviors, and choices. It’s a lot easier to engage or sell to a look-alike audience than to a random audience.

When you put in the work in building a custom audience, the chances are, you could bring in a look-alike audience on board.

• Easier to reach out

You must have some idea by now that it’s a bit challenging when targeting a generic audience. Sure the ad platforms have several features that shape your campaign and improve your targeting but it’s always difficult to reach out to a newer audience than to a familiar audience.

Therefore, the custom audience solution comes to the rescue in this situation. Retargeting is a way to go when you want to reach out to a custom audience. The top social networks and ad platforms such as Google, LinkedIn, Pinterest, Quora, and Twitter allow you to retarget the audience.

• Improves the conversion rate

When you’re targeting a custom audience and sending a message across, it’s mostly well-received on the receiving end because of the connection.

Have you had a chance that you visited a website and the same website’s ad shows up on other sites? The reason is that the advertiser is targeting visitors who have visited the website before.

Most prospective customers want to check out the product they already know about or are familiar with. Therefore, many online advertisers run retargeting ad campaigns to the custom audience when they’re offering huge discounts. This way, they get a better conversion rate.

What are your thoughts on building a custom audience through tracking URLs?

We’ve explained the custom audience and URL tracking so that you could make them a part of your marketing arsenal. Plus, I discussed how you can start building a custom audience through tracking links with Replug tool.

Most of us use short URLs while sharing content on social media so that the links don’t look long and unattractive. No wonder it’s surprising that you could build a custom audience through link tracking using Replug– URL Shortener.

I’d be thrilled to find out your thoughts on building a custom audience through URL trackers. Would you consider trying this strategy out?

Let us know in the comments section or through our social media channels.

FAQs

How do I get a tracking URL?

Follow these steps to create a tracking URL:

1. Copy the URL that you want to track from your website, social media account, or any other location.
2. Go to the Replug website and paste the URL into the text box provided on the main dashboard.
3. Click on the “Create” button to generate a shortened URL with tracking capabilities.

Replug allows you to track clicks and other engagement metrics for the URL you’ve created, giving you valuable insights into how people are interacting with your content. You can also customize your tracking link to make it more memorable or to convey additional information about the content it points to.

How do I create a Google tracking URL?

To create a Google tracking URL:

1. Go to the Google Analytics URL Builder tool.
2. Fill in the required fields with relevant information, including website URL, campaign source, medium, term, and content.
3. Click “Generate URL” to create a unique tracking URL.
4. Copy the generated tracking URL and use it in your marketing materials.

Google tracking URLs help track campaign effectiveness and audience interaction to optimize marketing efforts and improve ROI.

What is the difference between a custom audience and a lookalike audience?

A custom audience is a group of individuals who have already engaged with your brand, such as existing customers or website visitors. A lookalike audience is a group of individuals who share similar characteristics with your custom audience but have not yet engaged with your brand.

In short, a custom audience is made up of people who are already familiar with your brand, while a lookalike audience is made up of people who are similar to your existing audience but may not be familiar with your brand yet. Lookalike audiences are often used in advertising to expand a brand’s reach to new potential customers who share similar characteristics to their existing customer base.

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Hassaan Khan

Hassaan Khan is a freelance writer for SAAS companies, e-commerce stores, and niche websites. He has contributed to SEMrush, ThriveGlobal, BloggingCage, AllBloggingTips, and several other publications. He builds niche websites, publishes e-books, and helps website investors with his done-for-you niche site-building service.

Link tracking is essential for businesses looking to improve their marketing efforts and understand their audience’s engagement. By monitoring clicks on specific links within a marketing campaign, businesses can gather valuable data and make informed decisions that lead to increased conversions and a better return on investment.

For example, imagine a business has created a landing page, an email marketing campaign, or a newsletter to promote its product or service. These marketing efforts require links that redirect the audience to the offered product or service. To ensure the success of future marketing communications and interactions, the business needs to know which links are being clicked by the audience.

This information is valuable for businesses as it reveals engagement statistics and helps evaluate the marketing campaign’s success. By tracking clicks on specific links, businesses can gather data on the number of clicks, the location of clicks, and the time of clicks, which can then be used to improve future marketing efforts and increase conversions.

Also Read: How to Create a perfect Call-To-Action (CTA) For Maximum Conversion

How to Create a Tracking Link with Replug: Step-by-Step Process

Shortening URLs for link tracking with Replug is a quick and simple process. Follow the steps below:

Step 1: Sign in to Replug or create an account for free. 

Step 2: Select the desired campaign on the main dashboard or create a new one in a few seconds. 

Note: To create a new tracking link, you must create a campaign or select an existing one.

Step 3: Paste the link you want to track in the “URL to shorten” section below the “select your campaign” section. 

Note: You can also add the UTM parameters to your link. Learn how to add UTM parameters. 

Step 4: Click the create button to create your shortened URL. 

Step 5: Now, you have the shortened version of your link. Click the edit icon to customize your link.

Step 6: Click the update button after editing the link, and you’ve your tracking URL ready. 

Increase your CTR with a Branded Link Now!

Get Started for Free

Check the tracking parameters:

Step 7: Go to the main dashboard, click manage and select replug links from the drop-down menu. 

Step 8: You’ll find your newly created link in the replug links section. Click the three dots at the opposite side of the link, then click view stats. 

Step 9: You can view the tracking parameters, which include clicks, unique clicks, conversion, and conversion rate. 

Note: You can also view the detailed stats on this page by scrolling down. For clarification, watch the video below.

Also Read: What Is A Vanity URL & How To Track It?

FAQs 

What is a tracking URL?

A tracking URL is a hyperlink that tracks clicks on a specific link. It usually contains additional parameters and codes used by tracking software to track the clicks’ source, location, and behavior. The information collected through tracking URLs can be used for various purposes, such as website analytics, marketing campaigns, and conversion tracking. 

How do tracking links work?

Tracking links work by redirecting clicks from the original link to a tracking link that contains additional parameters. When a user clicks on the tracking link, the tracking software records the information about the click, such as the source, location, and behavior of the user. 

The tracking software then sends the user to the original link while keeping a record of the information gathered through the tracking link. This information can then be analyzed to improve marketing strategies, track conversions, and gather insights into user behavior. The tracking process is typically transparent to the user and occurs in the background without affecting the user experience.

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What Are Tracking Pixels?

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Arslan Jadoon

Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

One common way to track clicks on a link is to use a link tracking service, providing you with a unique link that redirects to the intended destination. The link tracking service will record the number of clicks on the unique link and other data, such as the location of the clickers and the devices they use. 

Another way is to use web analytics tools like Google Analytics that provide click-tracking functionality. By adding tracking codes to your links, you can see how many clicks they get and other information about the users who clicked them.

In this guide, we’ll look at “how to track clicks on a link using a link tracking service.” So let’s get started:

How to track clicks on a link using a link-tracking service?

Using a link-tracking service to track clicks on a link can help you optimize your marketing efforts and improve the effectiveness of your campaigns. By tracking the number of clicks on a link, you can identify which content is resonating with your audience and driving the most engagement. 

You can use this information to create more content your audience finds interesting and relevant.

Introducing Replug: An all in one link tracking service

Replug allows businesses and marketers to create and track custom branded links, monitor click-through rates, and gain insights into their audience. With Replug, users can create unique tracking links, manage their link campaigns, and analyze traffic sources from a single dashboard.

Replug also offers a range of advanced features, including retargeting, link optimization, and custom domain names, to help businesses and marketers improve their brand recognition, increase conversions, and drive more engagement. 

Link Management Made Easy

Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.

Get Started for FREE!

How to track clicks on a link using Replug?

To track clicks on a link using Replug, you can follow these simple steps:

Step 1: Sign in to Replug or create an account for free. 

Step 2: Select a campaign on the main dashboard or create a new one in just a few seconds. 

Step 3: Paste the link you want to track in the “URL to shorten” section below the “select your campaign” section.

Also Read: UTM Tracking Through Replug

Step 4: Click create, and your new Replug link will be created.  

Note: Here, you can add UTM parameters to your link if you’d like to measure more than just clicks.

Step 5: Click the edit icon to customize your newly created link and add a URL slug. 

Step 6: Once done with customization, click the copy icon to copy the link and click the update button at the end. 

Your new URL with Replug is created. Now, you can share this link to track clicks. 

To track clicks on your URL:

Step 1: Go to the main dashboard, click “Manage,” then “Replug links.” 

Also Read: How to add utm code to the URL using a link shortener?

Step 2: You’ll find all the links you created with Replug. Click the “3 dots” under “actions,” then click “view stats” for each link you created.

You’ll find detailed stats of your link. Check clicks and other stats to figure out how your link is performing. 

Branded Short Links

Create and track branded short links for your business for better conversions.

Brand Your Links Now!

Also Read: What Does HTTP 302 Code Mean For URL Shorteners?

FAQs

Can I track clicks on links in emails and social media posts?

Yes, you can track clicks on links in emails and social media posts using Replug.  Link-tracking services from Replug provide users with unique tracking links that can be used in email campaigns and social media posts.

When a user clicks on a tracking link, the link-tracking service records the click and provides data on the number of clicks, the source of the clicks, and the behavior of users after clicking the link. This information can be used to optimize marketing campaigns and improve the user experience.

How can I ensure the security of my tracking links?

Ensuring the security of your tracking links is an important consideration when using a link-tracking service. Here are a few ways to help ensure the security of your tracking links:

• Choose a reputable link-tracking service: Select a link-tracking service with a good reputation and a track record of providing secure services.
• Use HTTPS: Use HTTPS links instead of HTTP links to encrypt the transmitted data and ensure the links are secure.
• Use authentication: Use authentication mechanisms such as passwords, tokens, or API keys to limit access to your tracking links.
• Monitor for abuse: Monitor your tracking links for signs of abuse, such as click fraud or spam. If you notice any suspicious activity, take action to block or remove the offending links.
• Keep your software up to date: Make sure that any software you use for tracking links is up to date and that you have applied any security patches or updates.
• Train your staff: Educate your staff about the importance of link security and how to detect and prevent security threats.

By following these best practices, you can help ensure your tracking links are secure and your data and user privacy are protected.

Arslan Jadoon

Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

URL tracking is an engagement strategy used in digital marketing that allows marketers to track the clickability, conversion rate, and call-to-action buttons on the websites.

Have you seen a call-to-action button in an email newsletter or cloaked Amazon affiliate links?

The reason behind it is that e-commerce marketers utilize tracking tools that allow them to add parameters that help track user behavior and also to win back customers through retargeting.

Why is URL tracking important?

URL tracking is an essential process in online marketing that helps marketers in analyzing the overall performance of the URLs. It includes factors such as number of clicks and conversions.

The reason why the URL tracking process is important for bloggers, affiliate marketers, and digital marketers is that it assists users in determining the link performance in an article or on a website page.

It’s nearly impossible to track affiliate sales without URL tracking. Almost every affiliate network or affiliate marketing software uses URL parameters in the product links to track the clicks and conversions.

Digital marketing experts use UTM parameters to track their website visitors and understand the source of the traffic. They set separate UTM parameters for Google ads, Facebook ads, social media, landing pages, etc.

To sum it up, the reason why URL tracking is important in the digital marketing world is that it provides users with insights into link performance, click activity, and conversion rate.

Related: What Is A Vanity URL & How To Track It?

How does the URL tracking work?

URL tracking is an online marketing strategy that monitors the impact of the marketing campaigns through link performance. Following are the activities that can be tracked with URL tracking:

• Clicks
• Conversion
• Affiliate commissions
• Click-through rate
• Traffic sources
• Leads generated

Related: Retargeting Hack: How to Retarget People Who Haven’t Visited Your Website

URL tracking process

• Define the purpose of URL tracking:

Bloggers and marketers don’t vaguely start tracking random URLs. Instead, there is always an agenda behind the tracking.

• URL selection:

Pinpoint the URLs that you can track over the next few weeks or months.It’s almost impossible to manually track hundreds of thousands of URLs.

• Opt for the most suitable UTM parameters:

Opt for the most suitable UTM parameters to insert in the URL to track. A UTM parameter is a tiny code that goes into the URL address to track the sources of website page traffic.

• Tracking the UTM parameters:

The last and most important part of the URL tracking process is tracking the UTM parameters. Track UTM parameters through Replug or also can use Google Analytics.

When should I use a tracking URL?

There are several use cases for tracking URLs. Once you have figured out what tracking a URL means, it gets easier to apply the tactics.

Here are different scenarios when you should use a tracking URL:

• Record the clicks on the links:

Whenever you want to know how many clicks a link has gotten, the easiest way to track the clicks is by using a tracking URL.

• Track sales and conversions:

E-commerce stores and online businesses track sales and conversion through a tracking URL. It usually comes in handy when businesses want to know where the sale or conversion has come from on their website.

• Identify the top-performing pages:

When there are multiple sales pages with unique UTM parameters, it’s easier to identify the top-performing sales page.

• Study the performance of the links on a site:

There are site-wide links available on every blog or website. Tracking URLs help admins understand the overall link performance on the website.

• Allot the affiliate commissions appropriately:

Tracking URLs are imperative in affiliate marketing. No wonder the affiliate product links are long and clunky. The affiliate networks use URL parameters to identify and allot the affiliate sales to the appropriate affiliate account.

• Find the traffic sources for a landing page:

When marketers create a new landing page for a new product, they share the landing page link across all channels, such as social media, email newsletter, blog sidebar, etc. Therefore, the source of the website visitor is easily traceable with a tracking URL.

• Trace the footprints of the generated leads:

Lead generation means when a visitor signs up for a trial account or downloads a freebie. Marketers insert a UTM parameter that explains where the lead came from.

Related: 9 Ways to Track Results from Partners & Influencers

Types of URL tracking

There are three types of URL tracks that are being used:

1. Auto-tagging

The auto-tagging URL tracking is a URL tracking system that automatically adds relevant slugs to the URL that helps in tracking the data. There is no need to manually add a tag to every URL.

2.Manual tagging for backend systems

Manual tagging for backend systems relies on the ValueTrack parameters. These parameters track information about the ad clicks. Adding these parameters to your ad campaign, the user can track or identify the details such as device, location, and other information about the audience.

3.Manual-tagging

In a manual-tagging system, the user needs to put in the UTM parameters using a URL builder. Usually, the UTM tracking generators have a form and the users need to fill in the blanks using the parameters to generate the tracking URL.

How to track URLs with UTM parameters?

Are you wondering about tracking URLs with UTM parameters?

Here are four steps to follow:

#1. Select the URLs to track

The URL tracking process begins with selecting the URLs to track. Most experts start with choosing the UTM parameters and bypassing step no. 1, which doesn’t make sense. So start with the URL selection and then get to the UTM parameters afterward.
Usually, digital marketing experts use UTM parameters on the call-to-action buttons in email newsletters, landing pages, discount offer pages, and Facebook or Google ads.

#2. Choose appropriate UTM parameters

The next up is to choose the suitable UTM parameters to add to your URL. Digital marketers who run Google ads or Facebook ad campaigns know the effectiveness of these UTM parameters.
Moreover, a campaign’s URL could have multiple UTM parameters doing their specific jobs. The most common UTM parameters are mentioned below:

utm_source:

To identify the traffic platform sending traffic to a website

utm_medium:

To understand the type of link where it’s being used

utm_campaign:

To specify a certain campaign or promotion

utm_term:

To recognize the search term the brand is targeting

utm_content:

To explain the type of content used to drive website visitors such as an article text or a sidebar banner.

#3. Place the UTM parameter tracking

UTM parameters placement does seem a difficult task, especially for online marketers who have zero experience with HTML or website code editing. However, the manual insertion of the UTM parameter isn’t the only way to do it.
There are several UTM tracking code generators available on the market that lets you insert the UTM parameters into a URL. Not only are these UTM generators spot on, but they also make the process faster.

#4. Analyze the results

It’s necessary to keep an eye on the campaign results to navigate along the way. To get started with tracking your UTM campaign results, follow these steps:
Go to your Google Analytics account for further steps
Head over to the Acquisition. Then go to the Traffic Acquisition.

You’ll see all the traffic acquisition channels.

The UTM campaign would reflect under the source/medium section, so look out for that.

How to get a tracking URL?

The UTM parameters are extremely helpful when tracking user behavior during an online campaign. A tracking URL with complete tracking anecdotes could come in handy in social media marketing, online advertising, and email marketing.
Have you ever hovered over a link in an email that includes various terms such as source or medium? The reason is that these are types of UTM parameters that facilitate to track the performance of the email marketing campaigns.
You might wonder, how do I get a tracking URL?
Well, you can opt for a decent UTM tracking tool that allows you to add UTM tags to your URLs without making a big deal out of it.

Add UTMs with Replug

Replug is an all-in-one link management tool for creating, managing and tracking vanity URLs for social media, online advertising, or email newsletters. Branded URL shortener allows users to shorten the long URLs so that they appear clean anywhere you share them.

Moreover, the additional Replug features include UTM, retargeting, bio links, QR generation, mobile deep linking, and more.
Here are four simple steps to get a tracking URL using Replug:

Step 1: Log in to your Replug account
Go to the Replug app and log in to your account.

Step 2: Enter the URL to shorten
After the login, you’ll see a URL shortening snippet right on the dashboard. Select the Replug campaign and paste the long URL you want to shorten and add UTM parameters to the campaign. If you haven’t created a campaign, you’ll be better off creating one.

The moment you paste the URL to shorten it, an “Add UTM” CTA button will appear next to the URL.

Step 3: Add UTM parameters

Click on the “Add UTM” CTA button to include the UTM parameters to add the ability to track the URL using Replug.

Once you click that CTA, you’ll be prompted with a UTM screen – you’d have to select an already created UTM or add a new one.

If you choose to create a new UTM code, a form will pop up to fill out.

Go through this step as it’s crucial to add the URL tracking. Once you’re done with adding all required parameters, proceed to the next step.

Step 4: Generate the short URL
After you add the parameters, they will appear along with your URL. Proceed further to generate that short URL along with UTM parameters to track link performance.

Start Tracking

Generating a tracking URL is a great tool for online marketers to push sales growth. The fundamentals of a tracking URL will remain the same whether you use Google Analytics or a URL shortener tool. However, the benefits of URL shorteners are still yet  to be explored to its maximum potential.
Brands and entrepreneurs use URL tracking for branding, building a custom audience, and generating more sales.

FAQs

Can URL be tracked?

Any URL that contains the tracking parameters can be tracked. The ideal method is to include UTM parameters to track the URL performance.

What is URL tagging?

URL tagging is the process of infusing identifiers to the URLs to attribute the traffic to a specific campaign or event.

What is UTM stand for?

UTM stands for Urchin Tracking Modules. Check out the complete guide on UTM parameters.

Start making most of your online marketing efforts with tracking URLs today!

Hassaan Khan

Hassaan Khan is a freelance writer for SAAS companies, e-commerce stores, and niche websites. He has contributed to SEMrush, ThriveGlobal, BloggingCage, AllBloggingTips, and several other publications. He builds niche websites, publishes e-books, and helps website investors with his done-for-you niche site-building service.