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TikTok UTM builder: How to create UTMs for TikTok ads?

Arslan Jadoon
5 minutes

TikTok’s skyrocketing popularity has opened up exciting new opportunities for businesses to reach fresh audiences and measure the success of their campaigns. One of the best ways to track your marketing efforts on TikTok is by using UTM tags.

But let’s be honest—creating UTMs isn’t always straightforward. Many people end up using clunky methods like Google Sheets to manage their UTMs. That’s where we come in. At Replug, we designed a free UTM builder to simplify the process and help you get the most out of your TikTok ads.

In this guide, we’ll show you how to create UTMs for TikTok ads effortlessly. By the end, you’ll be able to track your campaigns with precision and make data-driven decisions to boost your marketing success.

What are UTM parameters?

UTM parameters, also known as UTM tags or UTM codes, are snippets of text appended to a URL to track the source, medium, campaign, term, and content of a marketing link. These parameters help marketers understand where their website traffic is coming from and how users interact with their marketing campaigns.

Here’s a breakdown of the five UTM parameters:

  • Source (utm_source): This parameter identifies the specific source of the traffic, such as the platform or website where the link was clicked. For example, if you’re running ads on TikTok, the source would be “tiktok”.
  • Medium (utm_medium): The medium parameter describes the marketing medium or type of traffic, such as email, social, or CPC (cost-per-click) advertising. For TikTok ads, the medium could be “cpc” (cost-per-click).
  • Campaign (utm_campaign): This parameter specifies the name of the marketing campaign associated with the link. It helps differentiate between different campaigns running simultaneously. For example, if you’re running a summer sale campaign on TikTok, the campaign name could be “summer_sale”.
  • Term (utm_term): This parameter is typically used for paid search campaigns to identify the keywords associated with the ad. However, for TikTok ads, it may not be as relevant unless you’re running keyword-targeted campaigns.
  • Content (utm_content): The content parameter allows you to differentiate between different elements within the same campaign. For example, if you’re testing two different ad creatives for your TikTok summer sale campaign, you could use “video_ad1” and “video_ad2” as content identifiers.

Why should you use UTM tags on TikTok?

Using UTM tags on TikTok offers several important benefits for marketers:

Track campaign performance: 

UTM tags enable you to track the effectiveness of your TikTok campaigns accurately. By appending UTMs to your ad URLs, you can monitor metrics such as clicks, conversions, and engagement specific to each campaign, source, and medium.

Identify traffic sources: 

With UTM tags, you can pinpoint the exact sources driving traffic to your website from TikTok. Whether it’s from organic posts, paid ads, or influencer collaborations, UTMs help you understand which channels are delivering the most value.

Measure ROI: 

By tracking the performance of your TikTok campaigns using UTMs, you can calculate the return on investment (ROI) more precisely. This data allows you to assess the cost-effectiveness of your marketing efforts and allocate your budget more effectively in the future.

Optimize campaigns: 

UTM-tagged URLs provide valuable insights into user behavior and preferences. By analyzing UTM data, you can identify trends, determine which content resonates best with your audience, and optimize your TikTok campaigns for better results.

Enhance reporting: 

UTM parameters make it easier to generate detailed reports on your TikTok marketing activities. Whether you’re reporting to clients, stakeholders, or your team, UTMs provide clear and granular data that can support your analysis and decision-making.

Facilitate A/B testing: 

UTMs allow you to conduct A/B tests effectively by tracking different variations of your TikTok ads or content. By comparing the performance of URLs with different UTM parameters, you can identify which strategies yield the highest conversion rates and refine your approach accordingly.

Also read: Best way to use UTM attribution for effective marketing

How to create UTMs for TikTok ads using Replug?

Replug is a URL shortening and tracking platform that allows you to create custom short links with UTM parameters for tracking purposes. Here’s a step-by-step guide to creating UTMs for TikTok ads using Replug:

Step 1: Sign in to Replug

Visit the Replug app and sign in to your account. If you don’t have an account, you can sign up for free.


Step 2:  Enter campaign and URL details

Once logged in, simply choose a campaign on your dashboard (create a new campaign if you’re a new user) and enter the TikTok campaign URL in the “URL to shorten” field. 


Step 3: Configure UTM parameters

In the campaign creation process, you’ll have the option to add UTM parameters to your links. Specify the UTM parameters according to your campaign requirements. This typically includes parameters like source, medium, campaign, term, and content.


Note: For TikTok ads, ensure that you set the source as “tiktok” and the medium as “cpc” (cost-per-click), or any other relevant medium depending on your campaign goals.


Step 4: Generate short link

After configuring the UTM parameters, click the “Create” button and proceed to generate a short link for your TikTok ad. Replug will automatically create a shortened URL with the specified UTM parameters appended to it.

Step 5: Customize the URL slug

Replug allows you to customize the shortened URL. You can choose a unique identifier or keyword to make the link more memorable or reflect your content.


Step 6: Use shortened URL in the TikTok ad

Copy the shortened URL generated by Replug. Paste this URL as the destination URL in your TikTok ad setup when creating or editing your ad campaign.

Step 7: Track performance

Once your TikTok ad campaign is live, Replug will track the performance of the shortened URL with UTMs. You view analytics and track metrics such as clicks, conversions, and engagement for your TikTok ad campaign.

Note: Remember to analyze the data provided by Replug to optimize your TikTok ad strategy and maximize your marketing efforts. Happy tracking!

Final Note

UTM tags are invaluable tools for marketers looking to optimize their TikTok ad campaigns and maximize their ROI. By leveraging Replug’s UTM builder, you can easily create custom short links with UTMs, track the performance of your campaigns, and make data-driven decisions to achieve your marketing objectives.


Is the TikTok UTM Builder compatible with all types of TikTok ad campaigns?

Yes, the TikTok UTM Builder is compatible with all TikTok ad campaigns, including video ads, sponsored hashtag challenges, branded effects, and influencer partnerships.

How do I track the performance of my TikTok ad campaigns with UTMs?

Replug automatically tracks the performance of the shortened URLs with UTMs. You can log in to your Replug account to access analytics and track metrics like clicks, conversions, and engagement for your TikTok ad campaigns.

Does Replug provide real-time analytics for TikTok ad campaigns?

Yes, Replug offers real-time analytics, allowing you to monitor the performance of your TikTok ad campaigns as they unfold. You can track clicks, conversions, and other engagement metrics in real-time to make timely adjustments and optimizations.

Arslan Jadoon
Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

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