Tag: Vanity URLs

Vanity URLs and non-vanity URLs are more than just a choice of characters. It’s a strategic decision that can define your content accessibility and appeal.

Considering the image above, which link would you prefer to click on?

Chances are, the second one, right? It’s clear, concise, and tells you exactly what you’re getting into. That will significantly boost your URL click rate.

But here’s the thing: it’s not just about the clickability factor (although that’s definitely a big bonus). The real magic happens behind the scenes, where search engines are busy crawling and indexing web pages. 

You see, the above vanity URL is not only user-friendly, but also sends a clear signal to search engines about the content of the page. 

On the flip side, the other URL might contain valuable content, but without any context in the URL itself, it’s like searching for a needle in a haystack. 

But hey, don’t just take our word for it. Test it out for yourself and see the difference it makes. Who knows, you might just be surprised at the impact a minor URL tweak can have on your brand’s performance. 

For your help, we created this blog post which shows some of the best vanity URL practices, and benefits alongside examples to help you get started. Keep reading…

Difference between a generic short link and vanity URLs

Here’s a table differentiating 

Shorten your links, amplify your brand.

Create shareable, trackable and fully customizable branded urls. Get more clicks with absolute link management features such as Bio Links, retargeting, deep Links, CTA’s and more.

Learn More!

6 major benefits of using a vanity URL

Here are some of the major benefits of using a vanity URL.

1. Improved user-experience 

Easy-to-remember links lead to a frustration-free user experience. No more struggling to decipher cryptic shortened links or wondering where they might lead.

2. Click-through rates get a boost

Memorable links are more likely to be clicked, leading to higher engagement. A clear and enticing vanity URL piques user interest and encourages them to explore what lies behind the link.

3. SEO advantage

Including relevant keywords in your vanity URL can give your SEO a push in the right direction. Search engines often consider the content within the URL when ranking websites, so incorporating relevant keywords can be a small but helpful SEO booster.

Related: Ultimate tips on creating SEO friendly URLs

4. Cross-channel promotion

Vanity URLs provide a consistent and recognizable brand presence across different channels. Whether it’s social media, email marketing, or print materials, using the same vanity URL reinforces your brand identity and makes it easier for users to find and engage with your content. Which eventually helps you maximize brand reach across various platforms.

5. Integrating a link retargeting tool

By adding a retargeting pixel to your vanity URLs, you can build custom audiences based on user interactions and show them tailored ads across various online platforms. Link retargeting enables you to retarget users who have clicked on your vanity URLs with relevant ads as they continue to browse the web.

6. Track your URLs

With vanity URLs, you can easily track the performance of your links and gather valuable insights into user behavior. By using URL tracking tools, that offer both the generation of Vanity URLs as well as the tracking factor. One can monitor click-through rates, conversion rates, and other key metrics to evaluate the effectiveness of the brand’s marketing campaigns. 

5 best practices to create a vanity URL

Let’s have a look at some of the examples of vanity URLs

1. Facebook 

Check out this custom vanity URL shared on Facebook by Treetop, a renowned juice brand in the USA. See how they crafted a URL specifically tailored to showcase the content of the link.

2. Instagram 

Another example comes from Instagram, where ContentStudio, a social media management tool, strategically placed a link in its bio next to its name. This simple yet effective approach ensures that visitors to their social media page immediately understand where they can find more information or engage further with the brand.

How can I create a vanity URL?

To make your links shorter and more manageable, consider using a link-shortening tool. We recommend trying out Replug because it’s easy to use and comes with lots of extra features that other similar services might not have.

These features include managing your links easily, tracking how many people click on them, adding retargeting pixels, traffic routing, and more…

Here’s a quick breakdown of some of the steps in Replug, which allows you to create vanity URLs for your links. Here’s a breakdown of the steps involved:

1. Sign up for a Replug account: 

Head over to Replug’s website and create a free account.

Branded Short Links

Create and track branded short links for your business for better conversions.

Brand Your Links Now!

2. Add a new link: 

Log in to your Replug dashboard and click the option to add a new link.

3. Customize your shortened URL:  

Here’s where the vanity URL magic happens!  Replug might suggest a shortened URL, but you’ll have the option to customize it with your desired vanity text.

4. Configure link settings (Optional): 

Replug offers additional settings to optimize your link, such as adding a call to action, A/B testing, or tracking link clicks. You can explore these options if they suit your needs.

5. Generate the custom-shortened URL: 

Once you’ve entered your desired vanity URL and configured any settings, hit the update button to generate your final custom-shortened URL.

Remember, Replug offers a free plan with limited features. Upgrading to a paid plan might unlock additional functionalities like vanity domains for your vanity URLs.

Conclusion

All in all, by crafting custom, keyword-rich vanity links that align with your brand identity and messaging, you can not only improve search engine visibility but also enhance user engagement and drive conversions. 

FAQs

You may also like:

• How to Create a Facebook Vanity URL: 5 Simple Steps
• How to Get a YouTube Vanity URL: Quick Guide
• How to Create a LinkedIn Vanity URL?

Manahil Asif

Meet Manahil - A wordsmith who practically buddies with B2B and B2C businesses to create digital magic. With a dash of humor and a sprinkle of wit, she whips up content more addictive than your morning coffee.

Driving traffic to your content is essential for success in the digital age. Whether you’re sharing content on social media, in emails, or through advertisements, your click-through rate (CTR) is a critical metric that directly impacts your online presence. 

While there’s plenty of advice on improving CTR through content optimization, one often overlooked factor is the link itself. In this article, we’ll explore how branded links can significantly enhance your CTR.

Understanding CTR

Before diving into the world of branded links, let’s establish a clear understanding of CTR. Click-through rate (CTR) is a vital metric in online marketing, expressed as a percentage. It’s the number of times a link is clicked divided by the number of times it’s viewed. Simply put, if your link gets ten views and one click, your CTR is 10%. Now, let’s delve into why CTR is so crucial.

Imagine you’ve crafted a groundbreaking piece of content that has the potential to change lives, but no one reads it. The quality of your content will only matter if it reaches your target audience. Your link is the bridge that connects your audience to your content, making CTR a make-or-break factor.

What are branded links?

Branded links, also known as vanity URLs or custom short links, are URLs that have been customized to include a specific brand’s name or a relevant keyword. Unlike generic, lengthy, or complex URLs, branded links are shorter, more descriptive, and often feature the brand’s domain name or a recognizable keyword, making them more user-friendly and visually appealing.

Here’s an example of a branded link:

Original URL:

https://www.coffeehouse.com/products/coffee-blend-2023-special-edition

Branded Link:

https://coffee.link/2023-special-blend

Also read:  How to create a vanity URL?

7 best ways to increase CTR using branded links:

Let’s explore how you can leverage branded links to optimize your CTR.

1. Include your brand name in the link:

The domain is the first element of your link, and it’s imperative to include your brand name. Many people use link-shortening tools for brevity, but this often obscures the brand name. Branded links, also known as vanity URLs, remedy this by showcasing your brand, increasing trust, and building brand awareness. Studies show that branded links can boost CTR by up to 39%.

2. Use a unique top-level domain (TLD):

After your domain, the choice of Top-Level Domain (TLD) can impact CTR. New TLDs can help your link stand out and convey relevance. For instance, using “.tech” for tech-related content or “.store” for online retail adds clarity and can attract more clicks.

3. Include a keyword:

The URL slug, the part that comes after the slash, is an essential component of SEO. Branded links allow you to choose your keywords, ensuring your link’s relevance and SEO-friendliness. This customization can set you apart from generic shorteners that offer limited options.

4. Consider link length:

Long URLs can hinder readability and may be truncated on social media. Short, concise links are more appealing to users. Keep it simple to maintain interest and encourage clicks.

5. Use “https://” for secure links:

‘Https://’ before a URL signifies a secure connection with SSL certification, which builds trust in your brand’s links. Additionally, Google favors ‘https://’ sites in its search rankings, giving you an SEO boost.

6. Make sure you keep your word:

Ensure that the content behind your links aligns with the promise you make in your branded link. Consistency builds trust, and trustworthy links are more likely to be clicked repeatedly.

7. Make them memorable:

Branded links are inherently memorable, making them shareable offline and over various mediums. Memorability boosts CTR, as people can easily recall and revisit the links.

Also read: Branded Links vs. Short Links: Which is Right for Your Brand?

Maximize your CTR with Replug’s branded link solution:

At Replug, we understand the importance of CTR in driving the success of your marketing campaigns. That’s why we’ve developed a comprehensive Branded link solution that takes your CTR optimization to the next level.

Our platform combines the power of branded links with advanced features designed to supercharge your CTR:

• Branding and trust: Replug’s branded links prominently display your brand name, building trust and credibility with your audience.
• Customization: Tailor your branded links to fit your brand’s style and messaging, ensuring every link you share is aligned with your marketing goals.
• Tracking and analytics: Gain real-time insights into link performance and user engagement, allowing you to make data-driven decisions for maximum CTR.
• Simplicity and memorability: Our user-friendly platform ensures that your links are not only effective but also easy to remember and share.

Branded Short Links

Create and track branded short links for your business for better conversions.

Brand Your Links Now!

End note:

Optimizing your CTR is crucial for the success of your online content. By understanding the importance of CTR and utilizing branded links, you can significantly increase the chances of your audience engaging with your content. These eight strategies are simple to implement and can yield substantial benefits. Start using branded links today and watch your CTR soar, bringing your content to a wider audience and achieving the impact it deserves.

Arslan Jadoon

Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

LinkedIn, a powerful tool for professional networking, is more than just a digital resume or a list of your connections. It’s like your virtual business card and the gateway to countless career opportunities. 

Your LinkedIn profile URL might seem insignificant, but it’s crucial to your online identity. It’s your online address, a brief snapshot of who you are, and a chance to make a strong impression.

In this guide, we’ll explore how to create a LinkedIn vanity URL, giving your online profile a memorable identity. 

Let’s learn how to create a LinkedIn URL that makes your professional profile stand out.

LinkedIn vanity URL: What does it mean?

A LinkedIn vanity URL is a customized web address that directs to your LinkedIn profile. It’s a personalized URL that replaces the default string of random numbers and letters in the web address of your LinkedIn profile with something more recognizable, usually your name or a variation of it.

For example, the default LinkedIn profile URL might look like this:

With a vanity URL, it can look like this:

The purpose of a vanity URL is to make your LinkedIn profile easier to share, remember, and include on your resume, business cards, email signature, and other professional materials. It also enhances your online branding and makes you more discoverable on the platform. Creating a LinkedIn vanity URL is a simple way to create a more professional and memorable online presence.

How to Create a LinkedIn Vanity URL?

Here are the steps to create a LinkedIn vanity URL:

Step 1: Log into your LinkedIn account

Open your preferred web browser, go to the LinkedIn website (www.linkedin.com), and log in to your LinkedIn account if you’re not already logged in.

Step 2: Go to your profile

Click on your profile picture or your name in the top right corner of the LinkedIn homepage to go to your profile.

Step 3: Edit public profile & URL

On your LinkedIn profile page, you’ll see your profile picture, name, and a section with your LinkedIn URL beneath it. This URL is usually a combination of random letters and numbers. Click on the “Edit public profile & URL” link located to the right of your profile picture.

Step 4: Edit your public profile URL

On the right side of the page, you’ll see a section labeled “Edit your custom URL.” It may display your current LinkedIn URL or an option to create a custom URL. Click on the pencil icon.

Step 5: Choose your custom URL

A pop-up window will appear, allowing you to customize your LinkedIn URL. You can only use letters, numbers, and hyphens in your custom URL. It’s a good idea to use your name or a variation of it. For example, if your name is John Smith, you could use “johnsmith,” “john-smith,” or something similar. LinkedIn will also suggest some options based on your name. Type in your desired custom URL, and click “Save.”

Also read:  How to create a vanity URL?

Step 6:Review and confirm

LinkedIn will check the availability of the custom URL you’ve chosen. If it’s available, it will be saved as your new LinkedIn vanity URL. If it’s not available, you’ll need to choose a different one until you find an available option.

Share your vanity URL:

Once you’ve successfully created your custom URL, you can start using it on your resume, business cards, email signature, and other professional materials. It’s an easy way to make your LinkedIn profile more accessible to others.

Remember that once you’ve set your custom LinkedIn vanity URL, it’s permanent. While you can change it, LinkedIn recommends against doing so frequently to maintain consistency.

Shorten your links, amplify your brand.

Create shareable, trackable and fully customizable branded urls. Get more clicks with absolute link management features such as Bio Links, retargeting, deep Links, CTA’s and more.

Learn More!

Unlock more link management possibilities with Replug:

Replug is not just your ordinary URL shortening tool; it’s a comprehensive link management platform that empowers you to take control of your online presence and marketing efforts. 

Here’s how Replug can help you enhance your digital strategy:

• Advanced link shortening:

Replug offers a sophisticated URL-shortening feature that not only trims your links but also allows you to create branded short links. These links are not only concise but also carry your brand identity, making them more memorable and trustworthy.

• Link performance tracking:

With Replug, you gain access to valuable insights about how your links are performing. Track the number of clicks, geographic locations of your audience, and even the devices they’re using to access your links. This data helps you refine your marketing strategies for better results.

• Audience engagement analysis:

Understanding your audience’s behavior is key to effective marketing. Replug provides in-depth analytics on how users interact with your links. You can see which links are getting the most engagement, allowing you to tailor your content to what resonates with your audience.

• Traffic optimization:

Replug helps you optimize your link traffic by offering options like retargeting. You can add retargeting pixels to your short links, enabling you to re-engage with users who have interacted with your content in the past.

• Branding opportunities:

Your links are an extension of your brand. Replug allows you to create branded short links that reinforce your brand’s image and professionalism. This consistency across all your online materials fosters trust and recognition among your audience.

• Bio-link management:

Replug also enables you to create and manage a dynamic bio link. A bio link serves as a central hub where you can showcase multiple links in one place, making it ideal for directing your audience to various social profiles, websites, articles, and promotions—all from a single URL. You can update this bio link as often as needed to keep your audience informed and engaged.

Incorporating Replug into your link management toolkit empowers you with the tools and data needed to boost your online presence, increase engagement, and drive more traffic to your LinkedIn profile and other online assets. It’s a versatile solution designed to take your marketing efforts to the next level.

Link Management Made Easy

Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.

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FAQs

Can I change my LinkedIn vanity URL once it’s set?

Yes, you can change your LinkedIn vanity URL, but it’s recommended not to do it frequently. To change it, follow the same process outlined in the guide by editing your public profile URL in your LinkedIn settings.

Is it possible to have the same vanity URL as someone else on LinkedIn?

No, LinkedIn ensures that each vanity URL is unique, so no two users can have the same custom URL.

Do I need a premium LinkedIn account to create a custom URL?

No, creating a custom LinkedIn URL is available to all LinkedIn users, regardless of their account type.

Can I customize the appearance of my branded short links with Replug?

Yes, Replug allows you to customize the branding of your short links, including the choice of domain and appearance, to align them with your brand identity.

You may also like:

How URL Shortener Works: A Quick Guide

How to Set Up Retargeting on LinkedIn – Step-by-Step Guide

How to Shorten a Link for Instagram Bio: Step-by-Step Guide

Arslan Jadoon

Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

Are you looking to change the URL of your Facebook Page? Despite Facebook’s previous stance that it couldn’t be done, the process is actually quite simple. 

This guide will walk you through the step-by-step process of changing your Facebook Page URL or username. We’ll also provide essential tips and best practices to ensure a smooth transition. 

So, let’s dive in and unlock the power of a new Facebook Page URL!

What is a Facebook page URL or username?

A Facebook Page URL or username refers to the unique web address associated with your Facebook Page. It is part of the web address that comes after “https://www.facebook.com/”. This URL or username is often used to represent your brand, business, or organization on Facebook and can be customized to reflect your Page’s name or a relevant keyword.

For example, if your Facebook Page is named “ABC Company,” your Page URL or username could be “facebook.com/ABCCompany” or “facebook.com/ABC”. It is a direct link to your Page and can be easily shared with others.

Having a memorable and relevant Facebook Page URL or username can make it easier for people to find and access your Page on the platform. It also helps in branding and promoting your Page across various marketing channels.

Also read: How to Change Facebook URL on Mobile and Desktop?

Important rules for Facebook page URLs:

Prior to changing a Facebook page URL, you should know these important rules:

• You can only have one username for your Page.
• Usernames can only contain alphanumeric characters (A-Z, 0-9) or a period (“.”).
• They can’t contain generic terms or extensions (.com, .net).
• Periods (“.”) and capitalization don’t count as a part of a username.
• Usernames must be at least 5 characters long.
• Admin access is required to create or change the username.

Also read: How to link Instagram to Facebook?

Shorten your links, amplify your brand.

Create shareable, trackable and fully customizable branded urls. Get more clicks with absolute link management features such as Bio Links, retargeting, deep Links, CTA’s and more.

Learn More!

How to change URL for Facebook page?

Here’s how to change URL for Facebook page. Follow the step-by-step instructions below:

Note: Please note that you must be an admin of the Facebook Page to perform these actions.

Step 1: Log in to your Facebook account and navigate to the Facebook Page whose URL you want to change.

Step 2: In the left-hand column of your page, click on “Edit Page Info” to view and edit the Page’s information.

Also read: Starter’s Guide to Setup Facebook Custom Audience

Step 3: Scroll down to the “Username” section. This is where you can change the URL for your Facebook Page.

Step 4: In the username field, enter your desired new username. Keep in mind the rules for Facebook Page usernames (alphanumeric characters only, at least 5 characters long, no generic terms or extensions).

Step 5: As you type, Facebook will automatically check the availability of the new username. If the username is already taken or doesn’t meet the requirements, you will be prompted to choose a different one.

Step 6: A pop-up window will appear asking you to confirm the change. Carefully review the new URL as it will permanently replace the old one. If you’re satisfied, click on the “Confirm” button.

Step 7: Facebook will process the change, and once it’s completed, you’ll see a notification confirming the successful URL update.

Congratulations! You have successfully changed the URL for your Facebook Page. Make sure to inform your audience and update any external links or promotional materials with the new URL to ensure a seamless transition.

Remember that Facebook’s policies and features may change over time, so it’s always a good idea to refer to the latest official documentation provided by Facebook if you encounter any issues or need further assistance.

Also read: How to fix the “Facebook logged me out” issue

FAQs

What are the best practices for choosing a Facebook page username?

Choose a Facebook Page username that is relevant, short, memorable, and consistent with your brand across different platforms.

Can I reserve a Facebook Page username for later?

No, it is not possible to reserve a Facebook Page username for later use. Facebook does not offer a feature to reserve usernames in advance. Usernames are allocated on a first-come, first-served basis. If you want to secure a specific username for your Facebook Page, you will need to create the Page and claim the desired username as soon as it becomes available.

Can I switch Facebook Page usernames?

Yes, it is possible to switch Facebook Page usernames, but availability and the specific process may vary.

What to be aware of when changing a Facebook Page URL?

Changing a Facebook Page URL can result in the following considerations:

1. Page Name remains unchanged.
2. Existing links to the old URL become invalid.
3. Impact on search engine indexing and ranking.
4. Informing and updating followers about the URL change.
5. Potential loss of traffic and visibility during the transition.

What is the timeline for changing a Facebook page URL?

The timeline for changing a Facebook Page URL can typically range from a few minutes to a week, depending on the extent of updates needed and the time taken to inform your audience about the URL change.

Arslan Jadoon

Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

Vanity URLs are a valuable tool for branding, marketing, and tracking efforts and can help to improve the overall user experience. This guide teaches you how to create a vanity URL in just a few simple steps and explains what making a vanity URL entails. So let’s begin!

Vanity URLs: how do you set them up?

Creating a vanity URL can make it easier to remember a web address and can also improve brand recognition. To create a vanity URL, you can either use a link management tool or a content management system (CMS).

• A link management tool is a standalone platform that specializes in creating custom short links. You simply enter the long URL you want to shorten, and the tool generates a vanity URL.
• A CMS, on the other hand, is a platform used to manage the content of a website. Some CMSs have built-in redirect functionality, but others may require a redirect plugin to create a vanity URL. To use a CMS to create a vanity URL, you would set up a redirect from the custom short link to the longer, original URL.

In either case, a vanity URL can be easily shared and is a useful tool for branding and marketing.

Also Read: What Is A Vanity URL & How To Track It?

How to create a vanity URL using a link management tool?

Creating a vanity URL using a link management tool has several benefits. 

• A memorable URL can increase click-through rates and drive more traffic to a website.
• Vanity URLs can be tracked and measured, enabling businesses to gain a deeper understanding of their campaigns. 
• A link management tool can allow for the creation of multiple vanity URLs, making it easier to manage multiple campaigns and track their performance. 

Boost Your Marketing with Replug’s Vanity URL Builder

By using Replug’s Vanity URL Builder, businesses can improve the efficiency and effectiveness of their marketing efforts, increase click-through rates, and drive more traffic to their website.

Here’s how to create a vanity URL using Replug:

Step 1: Sign in to Replug or create an account for free. 

Step 2: Select a campaign on the main dashboard page or create a new campaign by going to manage > campaigns > new campaign. 

Note: Creating a new campaign in Replug is a matter of seconds. Here’s how to create a new campaign. 

Increase your CTR with a Branded Link Now!

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Step 3: Paste the URL in the “URL to shorten” section under the “select your campaign” section and click the create button. 

Step 4: Your vanity URL will be generated. You can customize the URL slug using the edit icon to fit your needs. 

Also Read: How to Shorten a link using a URL shortener?

Step 5: Once done editing the URL, copy your new vanity URL, click the update button, and you’re done. 

Note: Find your vanity URL at the main dashboard > manage > replug links. 

How to make your vanity URL more clickable?

To make your vanity URL more clickable using Replug, follow these steps:

Choose a short and memorable vanity URL: The shorter the URL, and the easier it will be for people to remember and click on it.

Use a relevant keyword: Use keywords relevant to the content behind the link so people know what they’re clicking on.

Use a recognizable brand name: If your brand has a recognizable name, use it in your vanity URL to build trust and make it more recognizable.

Create a custom domain: Replug allows you to create a custom domain for your short links, which can make your links look more professional and increase clicks.

Add a call-to-action (CTA): Adding a CTA to your vanity URL can encourage people to click on it. For example, “Click here to learn more” or “Get your discount now.”

Use UTM parameters: Utilize UTM parameters to track the performance of your links and make data-driven decisions about future link campaigns.

Test and iterate: Test your vanity URL and track its performance to see what’s working and what’s not. Make changes and improvements based on the data you collect.

Shorten your links, amplify your brand.

Create shareable, trackable and fully customizable branded urls. Get more clicks with absolute link management features such as Bio Links, retargeting, deep Links, CTA’s and more.

Learn More!

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Arslan Jadoon

Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

In the ever-growing digital landscape, standing out from the crowd has become more important than ever. One way to make sure your brand gets noticed is by using a vanity URL. But what exactly is a vanity URL, and why does it matter?

Simply put, a vanity URL is a custom web address that’s tailored to your brand. Instead of using a generic URL that’s hard to remember and impossible to promote, a vanity URL is short, sweet, and memorable. But the benefits of vanity URLs go beyond just making your web address easier to remember.

In this article, we’ll take a deep dive into the world of vanity URLs, and explore everything from their benefits to how you can get one for your brand. So if you’re ready to unlock the full potential of your brand’s online presence, let’s get started

What is a Vanity URL?

A vanity URL is a customized web address that is easier to remember and more visually appealing than a standard URL. It is also sometimes referred to as a “branded URL“ or “custom URL.”

Vanity URLs typically include the name of a company, organization, or individual, making them more memorable and easier to promote. For example, instead of using a long, complex URL like “www.example.com/products/category=1234&item=5678,” a company might use a vanity URL like “www.example.com/widgets” to promote a specific product category.

Vanity URLs are often used for social media profiles, where they can be used to promote a brand or individual’s name. For example, Twitter allows users to create a vanity URL for their profile, such as “twitter.com/username,” which is much easier to remember and share than a random set of letters and numbers.

Also Read: Why Your Business Needs a Custom URL Shortener?

Vanity URL examples:

Let’s dive into the world of vanity URLs and discover some inspiring examples!

Facebook:

A long URL for a Facebook profile could look like this: 

facebook.com/profile.php?id=1234567890

This URL is not easy to remember and difficult to share with others. This is where a vanity URL comes in.

A vanity URL for a Facebook profile could look like this: 

facebook.com/BarackObama

This URL is easy to remember, looks professional, and helps users to find and follow the user’s profile or page easily.

Also Read: 15 Proven Facebook SEO Techniques To Increase Brand Visibility

Twitter:

A long URL for a Twitter profile could look like this: 

twitter.com/username1234567890

This URL is not easy to remember and difficult to share with others. 

However, a vanity URL for the same Twitter profile could look like this: 

twitter.com/TaylorSwift13 

This URL is easy to remember and reflects the user’s identity.

Also Read: 5 Reasons To Start Using Link Shortener For Twitter

Instagram:

On Instagram, a long URL for a profile could look like this: 

instagram.com/profile.php?id=1234567890 

This URL is not easy to remember and difficult to share with others. 

However, a vanity URL for the same profile could look like this: 

instagram.com/selenagomez

This URL is easy to remember and reflects the user’s identity.

Also Read: Instagram URL Shortener Tools To Elevate Your Marketing

Website:

A long URL for a website could look like this: 

https://example.com/page=1234&section=5678

This URL is not easy to remember and difficult to share with others. 

However, a vanity URL for the same website could look like this: 

https://example.com/about

This URL is easy to remember and reflects the content of the page.

Also Read: How To Change A URL Of Any Website?

Why should you create vanity URLs?

Your brand needs a vanity URL for several reasons:

• Memorable and easy to promote: 

Vanity URLs are short, memorable, and easy to promote. They allow you to create a customized web address that reflects your brand or product, making it easier for customers to remember and share with others.

• Improved brand recognition: 

Vanity URLs help improve brand recognition by creating a consistent and professional image across all your platforms. This makes it easier for customers to find and connect with your brand online.

Also Read: Benefits of Using Branded Short Links

• Better user experience: 

A vanity URL provides a better user experience by making it easier for customers to navigate to your website or social media profiles. Customers are more likely to click on a short and easy-to-remember URL than a long and complex URL.

• Improved SEO: 

Vanity URLs can also help with search engine optimization (SEO) by incorporating relevant keywords into your web address. This can help improve your search engine rankings and drive more traffic to your website.

• Tracking: 

A vanity URL can provide tracking benefits. With a vanity URL, you can track clicks and engagement on your website or social media profiles. This helps you measure the effectiveness of your marketing campaigns and make data-driven decisions to improve your online presence.

Also Read: How to Build a Custom Audience through URL Tracking

• Competitive advantage: 

Finally, having a vanity URL can give you a competitive advantage by differentiating your brand from others in your industry. It shows that you are professional, organized, and invested in your online presence.

Shorten your links, amplify your brand.

Create shareable, trackable and fully customizable branded urls. Get more clicks with absolute link management features such as Bio Links, retargeting, deep Links, CTA’s and more.

Learn More!

How do I create a vanity URL?

A vanity URL is a custom, branded URL that is short, easy to remember, and represents your personal or business brand. Here are the general steps to create a vanity URL:

Step 1: Choose a Domain Name

When selecting a domain name for your vanity URL, it’s essential to pick one that aligns with your brand or business. It should be concise, easy to remember, and relevant to your target audience. You can use a domain name that you already own or purchase a new one through a domain registrar.

Step 2: Sign up for a URL-shortening service

URL shortening services like Replug, Rebrandly, or TinyURL allow you to create customized vanity URLs. 

You can sign up for these services by creating an account and selecting a plan that meets your needs. Most URL shortening services offer a free plan with basic features and a paid plan with advanced functionality.

Also Read: How to Strengthen Your Social Media Presence Using Replug and ContentStudio

Step 3: Create a custom link

Once you’ve signed up for a URL shortening service, you can start creating custom links that use your domain name. 

To do this, simply enter the long URL you want to shorten and customize it with your domain name. For example, if your domain name is “mybusiness.com,” you can create a custom link like “mybusiness.com/shortlink.”

Also Read: How to hide a link using a URL shortener?

Step 4: Test the link

Before using the custom link, it’s crucial to test it to ensure it works correctly. Click on the link and make sure it redirects to the intended destination. You can also use a link checker tool to ensure that the link is valid and functioning correctly.

Step 5: Share the link

Once you’ve tested the custom link, you can share it with your audience. You can use the link on your website, social media platforms, email marketing campaigns, and other online channels. By using a vanity URL, you can make it easier for your audience to remember and share your links, which can help enhance your online presence and drive more traffic to your website.

FAQs

What is the purpose of a vanity URL?

The purpose of a vanity URL is to create a customized and memorable web address that is easy for users to remember and share. This can be particularly useful for businesses, organizations, and individuals who want to promote their brand or personal identity online. 

A vanity URL can also help to establish credibility and professionalism, as it is often seen as more trustworthy than a long and complicated URL.

Does a vanity URL affect SEO?

Having a vanity URL does not directly affect SEO because the URL itself does not contain any content that can be indexed by search engines. However, using a vanity URL can help with branding and make it easier for users to remember and share your website or social media profiles, which can indirectly impact SEO by increasing visibility and traffic.

Is a vanity URL a redirect?

Yes, a vanity URL is essentially a redirect. When a user clicks on a vanity URL, they are automatically redirected to the actual URL of the website or webpage that the vanity URL represents. However, unlike traditional redirects, a vanity URL usually retains the original domain name and is easier to remember and share with others. 
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Hassaan Khan

Hassaan Khan is a freelance writer for SAAS companies, e-commerce stores, and niche websites. He has contributed to SEMrush, ThriveGlobal, BloggingCage, AllBloggingTips, and several other publications. He builds niche websites, publishes e-books, and helps website investors with his done-for-you niche site-building service.

Are you seeking to strengthen your branding efforts? Building brand authority using vanity URLs for brand awareness is the best way to do it. Having a vanity URL makes your brand unique, trustworthy, and easy to interact with the digital community. However, if you want to boost engagement and create more awareness for your brand, complex URLs are not the way to go. 

Online users are less likely to engage with URLs that look suspicious. Hence, your branding efforts can go in vain. 86% of online users take brand authenticity as a significant factor in choosing a brand. 

However, a vanity URL for brand awareness can be your savior as it allows you to create short branded links that bring trustworthiness and credibility.

What is a URL Address?

URL refers to a universal resource locator and is a unique address for your website. The URL structure of a website includes several components, i.e.

• The protocol e.g. (HTTP and HTTPS)
• The domain name
• Top-level domain
• The path.

What is the Purpose of a Vanity URL?

The prime purpose of using a vanity URL is branding and marketing as it is easy to remember, use and share. 

Besides improving user experiences and engagement, intelligent marketers use vanity URLs to share content and track them. It allows users to evaluate performance as people engage with them. Custom URLs can track the actions of a visitor, which is quite handy when you need to determine the performance of your ads as they are brilliant in data gathering.

Reasons to Use Vanity URLs

Now that we have understood the concept, here are a few noteworthy advantages of using them in our social accounts.

Easy to Use and Share

Nowadays, there is an increase in the usage of vanity URLs. They are shorter, easier to remember, and more trustworthy. They comprise proper and meaningful words rather than random numbers shared even verbally. The image above is a perfect example of how easily comprehendible the URL is.

The ease of sharing comes in handy on a platform that limits the number of words you can share, e.g., Twitter. Of course, it would be best if you edited longer and more cumbersome URLs. However, people are not reluctant to share short URLs.

Easier to Remember

Consider the scenario where someone tells you a website and you do not note it down, and later when you need it, you can’t seem to remember it. Similarly, sometimes we are lost for words to type into search engines to find things of interest. Easy to remember web addresses, it is highly probable to leave a long-lasting impression.

Vanity URLs are also easy on the eyes. Twisted or scrambled web addresses that make little sense are ugly to look at, not to mention difficult as hell to remember.

The other thing you can do is create open-source social networks.

Builds User Trust

The other great thing about branded shortened links is that they increase brand recognition. Sharing engaging and relevant content with your branded domain associated with it will increase brand visibility and improve brand recognition.

A branded link instills trust, which in return increases your CTR. In addition, being willing to share your brand name with your link guarantees you are leading them to the destination suggested in your link.

Related: 9 Ways Brands can use Replug to ascend their Brand Recognition

How Do I Create Vanity URL?

Creating a vanity URL is easy. You need a high-level domain, along with a branded domain name, webpage relevant keyword and SSL certificate for that domain. Using URL Shorteners like “Replug” it’s easy to create custom Vanity URLs.

For example, if data shows that your sales page is the most visited page on your entire website, you can create a vanity URL for brand awareness and share it across your social media platforms.

Three simple steps to create a vanity URL for brand awareness are elaborated below.

Branded Domain Name:

The first step is to incorporate your business name into the domain. The domain name should be incoherence with your business to reflect your brand identity. Include the exact name of your business in the domain for brand recognition.

High-Level Domain:

The next step is to choose the high-level domain type. So it could be an educational site, a news page or a blog. etc using the suffix to domain name (such as .link, .click, .lol, .news, .blog, and so on).

Keyword:

The keyword or phrase used after backslash signifies the nature of the landing page. This brings clarity to the visitor’s mind about the type of page.

Here is another example of converting complex irregular URLs to simple and beautiful branded ones that are much easier to remember.

Do not confuse Vanity URL with a vanity domain as vanity domains are named after the owner’s name. e.g., https://www.garyvaynerchuk.com/ or https://neilpatel.com/

Guidelines for Using Vanity URLs for Brand Awareness

Brand Awareness is the familiarity of consumers with a brand to such an extent that the brand name becomes the household name. Every brand owner dreams of their brand name becoming a real word; this concept is called proprietary eponym.

Vanity URLs are a perfect way to achieve brand awareness and marketing goals. But they have to be used in a certain way to extract their maximum potential. Here are a few recommendations on using them in the best way.

Vanity URLs are a great way to promote your brand. Each link you share is an opportunity to market your brand. Using a branded link enough times makes your audience get used to it and teaches brand awareness. Below are guidelines for using vanity URLs for brand awareness.

1. Create Branded URLs

Brand clarity means nothing else than that your brand works. Every aspect of your brand, from your design to your strategy to your brand experience, should be aligned. Unfortunately, nowhere does this concept truly apply while creating vanity URLs.

It is imperative to display your brand’s name in full words. The redirection should also be in the URL to which the visitor will land once they click on it. The keyword used after the backslash can achieve this. There are a few words to play with, so you have to be clear and concise.

2. Avoid Creating Unnecessary Vanity Links

The purpose is to create branded links, but it’s unnecessary to stuff them everywhere. For example, if a link you want to share is already compact and delivers the message, there is no need to create a vanity URL in this case.

However, if you use a link shortener like Replug for analytics or link management, it’s better to edit the link.

3. Create SEO-Friendly URLs

Are Vanity URLs bad for SEO?

Short answer, No. There’s a common misconception that redirecting a link in this way can hurt your SEO. Vanity URLs are used for sharing a clean, tidy and branded link that brings visitors to a less appealing URL. According to several ranking specialists, using URL shorteners doesn’t negatively impact your SEO. Search engines consider vanity URLs as regular 301 redirections.

When searching for a particular brand on Google, the search results often include the social media channels of that brand, coincidence? Not really. By having SEO-friendly URLs to your brand on multiple web properties, you should be able to dominate your SERP with your marketing message. There is a strong connection between SEO and URLs as a short and optimized with relevant keywords in the URL positively impacts user experience and SEO.

Here’s an example of a URL that is not optimized for better understanding.

Now have a look at a vanity URL in the image below.

4. Run Social Media Brand Awareness Campaigns

Social media is a great platform to boost your brand awareness efforts. Many social media websites such as Facebook, LinkedIn, Twitter offer users and brands the option to customize their profile URLs. Below are some examples of using vanity URLs to instill brand trust in their visitors.

Instagram

Instagram has emerged as a heavyweight social media network reaching 1 billion subscribers. So it is no surprise that it has attracted so many marketers. Vanity URLs are ideal for making a place with so many eyes to see the content you share.

Instagram demands clean and clear posting as images and links. Using link shortening services such as with Replug, you can create neat custom short links, infuse your brand name in it and share with your audience. Replug also gives you the option to create Instagram bio links.

Here’s an example of Instagram vanity URLs.

Related: 30 Hacks Boost Your Instagram Engagement

LinkedIn

For the B2B community, marketers should capitalize on the LinkedIn market, which has most business and corporate professionals. Grow your brand by keeping your audience engaged with unique LinkedIn post ideas as it’s rated as the most trustable social media platform.

Twitter

Similar to Instagram, Twitter is another popular platform that can spur your brand awareness goals. Majority (59%) of the social media users rely on Twitter to get news. It’s well known that Twitter gives you a few characters to post a tweet. Therefore, when posting a tweet along with a URL, ensure you use a branded short URL. Otherwise, you are wasting characters and you might not deliver your message in the right way.

Here’s an example of Amazon’s campaign using vanity URL on Twitter.

TikTok

 TikTok is another emerging platform that is becoming more popular day by day. As of January 2022, TikTok has 1 billion active users and is increasing. Latching on to the new trends and trending platforms effectively accomplishes your brand awareness objectives.

5. Boost Conversion from Social Media

Social media marketing and ads revenue have skyrocketed in the past seven years and it is here to stay. The crucial thing about social media ads is knowing your audience to create customized ads for each group. Likewise, some social networks offer demographically based ads displaying which helps the cause. But, you might think, where do all these branded URLs fit in?

If you use vanity URLs for social media ads, you can track every click and where it came from. The control of the appearance and text flow is a great reason to use, but analytics (link tracking, sources, etc.) is the most valuable reason to use vanity URLs and shortened links. The image above is one example of using Replug to track, monitor, and convert visitors.

Related: How to Quickly Increase Social Media Conversions in 2022?

6. Integrate Link Retargeting and UTM Tools

Can you track a vanity URL?

The great thing about vanity URLs is that you can track performance. This means gaining data such as clicks, unique clicks, conversion, etc. This allows you to evaluate the links you share and then tweak them to enhance performance. The second part of this activity is to add the people who clicked on the vanity URL in the retargeting list. So even if the link was redirecting to a third-party website, someone was still interested in it to click on it. This technique has proven to increase top-funnel traffic considerably.

Add UTM to URL links you share as they help in tracking, attributing, and accounting for your marketing efforts. Build intelligent UTM parameters and add them to the links you share. Further, boost your LinkedIn retargeting, Facebook retargeting strategies and more with Replug retargeting pixels.

7. Promote Special Campaigns

Some apps let you create specialized campaigns for each type of promotion using vanity URLs for brand awareness. Replug campaigns enable you to segregate ads and associated data in a separate folder.

Amplify your online marketing strategies by creating various campaigns using Replug features such as deep links, traffic routing, A/B testing and much more. For example, let’s say your company wants to promote a new product and is starting a paid social media ad campaign for it. You can create custom URLs specifically for this product and monitor its performance separate from other links you share.

8. Printed Marketing Promotional Materials

Anywhere your brand or website could show up, you create a call-to-action to get people engaged in your social media efforts. So it is time to think out of the box. Many companies distribute merchandise on marketing and promotional events to visitors and potential clients to help them remember the brand. The more people you can create talking, interacting, and sharing your brand, the greater are the chances of your word getting out.

If you have vanity URLs for your brand, you can have them printed on the merchandise and utilize this medium for marketing. The lack of space makes them ideal for printing.

QR code marketing is another way to improve your brand awareness efforts. You can also use your brand’s imprinted QR codes on products like cups, cards, clothing, etc. Here’s an example of imprinted QR codes on disposable cups. Customers can scan the QR code and redirect to a vanity URL.

9. Create Vanity Links that You can Share Verbally

Electronic media such as TV and radio are still the preferred choice of marketers. But, imagine you get air time and the host asks you to describe what you do. Wouldn’t it be nice if you could verbally convey your social channels right there and then?
Many singers, DJ’s, and RJ’s have their social accounts with vanity URLs. This helps them to convey the web address of their official channels verbally. It would be otherwise impossible to say the irregular web address.

The presentation of your brand to the audience should be as frictionless as possible. People are more inclined towards engaging if there is less clutter to what they see. After all, many customers would have converted not through your website but social media.

10. Engage in Comments and Email

People love you and share their opinion on viral videos and news. The comment section is filled with informative and sometimes hilarious comments. This is where most of the community comes to interact. Marketers can take advantage of this congregation and present their cases in a well-formatted way.

Share vanity URLs in the comment section of relevant posts, well-presented to attract potential clients. Branded URLs are a great candidate for this type of promotion as they are short, organized, and contain the brand name to encourage people to click on them.

The same concept applies to email marketing. Email marketing is a tricky business where first you have to establish trust for people to recognize you. Then, they have to be confident enough to click on the promotional link you send in the email. You can achieve this using vanity links.

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Vanity URLs have the multipurpose functionality of pleasing the eye and creating brand trust. In addition, you can use it for social media branding, email marketing and link tracking.
Try using them today so that your business keeps appearing in the right place at the right time.

Wasiq Naeem

Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.