White-label marketing tools cover a wide range of needs, each with its own specialty—whether it’s custom branding, social media management, SEO, or CMS services.
That’s why we’ve put together this guide to simplify your selection process.
Stick with us as we break down the options and help you find the perfect fit for your needs.
What is a white-label tool?
A white-label tool is a pre-built software application or service that can be customized with your own branding elements.
Here’s a breakdown of the concept:
The core product: A developer creates a software tool with all the essential features but without any specific branding.
Customization: You, the business owner, purchase this tool and personalize it with your brand identity. This could include:
- Adding your logo and color scheme.
- Modifying the user interface (UI) elements to match your brand style.
- Customizing the content and messaging within the tool.
- And much more…
The final product: You then offer the white-labeled tool to your customers or clients under your own brand name. This way they got a branded experience as if the tool was built specifically by your company.
Related: What is white-labelling?
How does white-labeling work in business?
White labeling can be applied to various aspects of a business. Some of the common include the following:
| Category | Description |
| Software | Software companies can white-label software applications and resell them as their own. This allows them to offer branded solutions without the cost and time investment of developing software from scratch. |
| Marketing tools | Marketing agencies can white-label email marketing platforms, link management tools, or social media management tools to offer these services to their clients under their own brand. |
| Websites | Website builders can provide white-label solutions, allowing clients to create custom websites without any branding from the builder. |
13 best SAAS white-label tools for agencies
1. Replug – White-label link management tool
At the top of our list is Replug, an all-in-one link management tool packed with advanced branding features. With Replug’s white-labeling, you can customize everything to match your brand—from logos and favicons to titles, meta images, descriptions, agency names, domains, branded reports, and emails.
Replug makes it easy to create optimized URLs and unique slugs that represent your brand perfectly. You can also track click-through and conversion rates to see how well your links are performing.
Need to shorten a lot of links at once? No problem—Replug lets you import files for bulk link shortening. Plus, you can turn visitors into customers by adding retargeting pixels to your links or creating branded microsites for your clients using the bio link feature.
Safety is a top priority for Replug. The platform scans and checks links in real time blocks malicious URLs and uses phishing detection algorithms to keep everything secure. The best part? Replug offers affordable and scalable pricing, so it can grow with your brand or agency’s needs.
Here’s what you get with the Replug white-label solution:
- URL shortening
- White-label dashboards
- Link rotator
- QR codes
- SMS links
- Custom CTA’s
- Deep links
- Bio-links
- Link analytics
- Retargeting pixels
Pricing of Replug
Replug’s pricing is both affordable and flexible, allowing you to scale your plan as your brand or agency grows. The white-label pricing plans start at $79 per month (with a free trial) and include a host of advanced features.
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2. Short.io – White-label domain
Short.io is a user-friendly tool that helps you create branded short links, making long URLs shorter and easier to share. It’s perfect for social media, emails, and text messages.
While it doesn’t offer a white-label dashboard like Replug, you can still white-label your links with your custom domain. Additionally, you can track clicks and user behavior on your links, providing valuable insights for your marketing campaigns and website optimization efforts.
Pricing of ShortIo
Regarding its pricing, there’s no specific mention of white-label links, although the platform does reference this on the homepage. Most of the tool’s advanced features are included in the enterprise plan, which costs $148 per month.
Related: How to Create a Custom URL: Step-By-Step Guide
3. ContentStudio – White-label social media software
ContentStudio is your go-to solution for managing social media effectively. It helps you discover trending topics and curate engaging content to keep your audience glued.
Besides that measure metrics such as total engagement, audience growth, top-performing posts, and many more.
One of its standout features is the ability to white-label files or reports. This white-labeling feature is beneficial because it allows you to present your content as if it were created entirely by your own team, strengthening brand recognition and creating a smooth user experience.
These white-label reports are like tailor-made suits, perfectly fitting the needs and preferences of every client.
Other popular features:
- Content planning
- Content curation
- Influencer search
- Content discovery
- AI caption generator
- Content automation
- RSS feed reader
- Content calendar
Pricing of ContentStudio
The tool offers three different pricing plans. The mid-tier plan starts at $49 per month and includes white-label reports along with many other advanced features.
Related: How to Measure Social Media Engagement: 12 Crucial Metrics
4. SE Ranking – White-label SEO tool
SE Ranking offers a self-hosted, white-label, cloud-based tool, along with a customized, performance-based invoicing platform that easily integrates into your service offerings.
With SE Ranking, you can automate reporting, create comprehensive marketing plans, check keyword rankings, monitor backlinks, and much more. The platform is user-friendly and serves as your ultimate support for excelling in search engine results pages (SERPs).
The white-label services allow you to make the platform uniquely yours by configuring your personalized domain name and removing any references to SE Ranking. Impress your clients with professional, branded SEO reports that can be automatically sent from your corporate email or manually dispatched as needed.
Pricing of SE Ranking
The platform currently offers three pricing plans, with white-label services available starting from the Pro plan at $109.00 per month.
You may also like: How To Create SEO-Friendly URLs
5. HubSpot – White-label email marketing software
Say goodbye to generic email marketing campaigns and hello to personalized, engaging content that drives results. HubSpot’s email marketing platform puts the power of automation and analytics at your fingertips, allowing you to deliver the right message to the right person at the right time.
The platform allows you to fully white-label their product, replacing their branding with your own or your client’s logo across the platform, including the interface, email campaigns, notifications, and reports.
With automated white-label email campaigns featuring personalized messaging, you can guide prospects toward conversion, nurturing them through the purchasing process until they’re ready to buy. This is particularly advantageous for B2B businesses with extended sales cycles.
Pricing of Hubspot
Starts from $45/user/month if billed annually for small to medium-sized businesses.
Related: How to track emails using UTM parameters?
6. DashThis- White-label project management software
DashThis is a marketing reporting tool designed to simplify creating data visualizations and reports. It excels at combining data from various sources like SEO, social media, and analytics platforms into a single, informative dashboard.
The white-label feature allows you to remove all references to DashThis and customize your analytics dashboards to reflect your own branding effortlessly. Additionally, you can start with preset report templates that include all the essential KPIs.
Pricing of DashThis
Dash offers up to four pricing plans, starting at just $149/month for the complete white-label dashboard. You can upgrade your plan as needed.
You may also like: A Complete Guide to Building a Brand Marketing Strategy
7. Domo – White-label reporting tool
Domo’s advanced analytics and visualization capabilities give you the tools you need to uncover insights, spot trends, and make smarter decisions.
Besides that domo ensures your client’s data remains secure within their environment while still allowing for comprehensive analysis. With its white label, you can completely customize the look and feel of the analytics reports platform to match your brand.
Pricing of Domo
To obtain pricing information, please contact the platform’s sales team.
You may also like: Usermaven- the best Google Analytics alternative
8. WordPress – White-label CMS Tool
WordPress offers a white-label option ideal for agencies and web developers who build websites for clients. Building a professional website doesn’t have to be complicated. With WordPress, you can create a stunning online presence that reflects your brand identity and engages your audience.
Remove all WordPress branding from the admin panel and public-facing website. This make sure your client’s brand takes center stage, fostering a professional image.
Pricing of WordPress
The platform offers various pricing plans and provides custom quotes for large enterprises. For more details, we recommend visiting the website.
You may also like: How to Create Highly Shareable Content?
9. Drupal – White-label CMS Tool
Need a CMS that can handle complex websites and digital experiences? Look no further than Drupal. Drupal is a free and open-source content management system (CMS) used by millions to build and manage websites.
It allows users to personalize their profiles with their logo and preferred color scheme. It then automatically adds a white-label token to all outgoing URLs, ensuring email links and other links direct recipients to the user’s custom-branded website.
Pricing of Drupal
The basic Drupal modules are free, but there are no pricing details on the Drupal website. We recommend contacting the customer support team for specific information about your needs.
You may also like: Art of online branding
10. Asana – White-label project management software
Create dedicated workspaces for each client, allowing you to organize projects, tasks, and communication under a specific client brand. While full white labeling isn’t available, you can utilize custom fields and integrations to incorporate your agency’s branding within the Asana interface. Or provide clients with a streamlined view of their projects without exposing them to the full Asana platform. This can be achieved through custom integrations or dedicated dashboards.
Pricing of Asana
The platform offers pricing plans for individuals, small teams, and large teams. Custom branding features are available starting from the advanced pricing plan at $24.99.
Related: Abandoned Cart Email Examples & Tips That Actually Convert
11. Invoice Ninja- White-label payment platform
Invoice Ninja is a free invoicing and expense management software ideal for freelancers and small businesses. It simplifies sending professional invoices, tracking time and projects, and managing client communication. With its user-friendly interface, you can create branded invoices, accept online payments, and automate recurring bills.
Plus, for a professional touch, Invoice Ninja offers a white-label option that removes their branding, allowing you to completely customize the software with your own logo and colors.
Pricing of Invoice Ninja
Invoice Ninja doesn’t list the white-label pricing on their main pricing page, but the enterprise plan allows you to remove platform branding for $16 per month.
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12. DashClicks – CRM
Scale your business and automate your marketing efforts with DashClicks. Its white-label CRM and marketing automation solutions help you to manage leads, strengthen relationships, and track ROI – all from one intuitive platform.
Pricing of DashClicks
There are no such details mentioned about pricing on the website.
You may also like: Replug click analytics: Turn clicks into conversions
13. Simvoly – Website building tool
Create stunning websites and online stores without writing a single line of code with Simvoly. Its drag-and-drop builder and white-label options make it easy to bring your vision to life and showcase your brand to the world.
Whether you’re a freelancer, agency, or entrepreneur, Simvoly gives you the tools you need to succeed online.
Pricing of Simvoly
Starts from $59/month and goes up to $199/month
You may also like: What Are Personal URLs & Its Diverse Application
10 Things to look for in your white label tool
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When choosing a SaaS white-label tool, it’s important to consider some of the following factors:
1. Branding
Can you easily add your logo, color scheme, and fonts throughout the tool? Does it allow customization of login screens, email templates, and other branding elements?
2. Custom functionalities
Does the tool offer the level of control you need to tailor features and functionalities specific to your client’s needs? Can you disable unused features or create custom user roles?
3. Existing systems
Does the white-label tool integrate with your existing CRM, marketing automation platform, or other software you use?
4. Data security
How does the white-label provider ensure the security of your client data? Look for features like data encryption, access controls, and compliance with relevant security standards.
5. Uptime and reliability
Is the white-label tool hosted on a reliable platform with a high uptime guarantee? Ensure minimal downtime to avoid disruptions for your clients.
6. Scalability
Can the tool handle your growing client base and data volume? Choose a solution that scales with your business needs.
7. Support
Does the white-label provider offer adequate technical support to address any issues you or your clients encounter? Consider the availability and response times of their support team.
8. Pricing
Review the pricing structure of the white-label tool. Does it offer a model that aligns with your budget and client pricing strategies (e.g., per-user, tiered pricing)?
9. Ease of use
Is the white-labeled tool user-friendly for both you and your clients? Look for intuitive interfaces and available training resources.
10. Free trial or demo
Many white-label tool providers offer free trials or demos. Take advantage of these to assess the tool’s functionality and user experience before committing.
By carefully considering these factors, you can select a white-label SaaS tool that empowers your business to offer exceptional branded solutions to your clients while streamlining your operations and ensuring a positive user experience.
Related: Top 22 Personal Branding Tools To Upscale Your Marketing
Conclusion
Remember, the ideal white-label tool allows you to deliver exceptional branded solutions to clients, streamline operations, and ensure a positive user experience. By carefully considering the factors outlined in this guide, you can make an informed decision that propels your agency’s success.
FAQs on White-label tools
I’m concerned about data security with white-label tools. What should I look for?
Data security is crucial. When choosing a white-label tool, ensure they offer features like data encryption, access controls, and compliance with relevant security standards. Don’t hesitate to inquire about their data security protocols to ensure your clients’ information remains protected.
What are some popular white-label marketing tools for social media management?
The guide highlights two excellent options: PromoRepublic and ContentStudio. Both offer advanced collaboration features and customizable white-labeling, allowing you to seamlessly manage social media for your clients under your own brand.
Can I use white-label tools for email marketing as well?
Absolutely! The guide explores two popular choices – HubSpot and Brevo. While HubSpot offers full white-labeling, Brevo focuses on user-friendly campaign creation and tracking with white-labeling capabilities. Consider your specific needs and budget when choosing an email marketing tool.
