9 benefits of bio links for e-commerce marketers

E-commerce is projected to grow significantly, with its share in global retail sales expected to rise to 21.8% by 2026 and further increase to 22.6% by 2027. 

This upward trend highlights the increasing dominance of e-commerce marketing within the retail sector, making it an essential avenue for businesses looking to capitalize on the expanding digital marketplace.

In today’s fast-paced digital age, social media offers endless opportunities for e-commerce businesses to thrive, especially through bio links—those simple yet powerful links in social media profiles that can drive significant engagement. 

With just one click, these bio links can guide users directly to products, landing pages, or promotional content, increasing website traffic and optimizing conversions.

Now, let’s explore how e-commerce marketers use bio-links to boost traffic, enhance click-through rates (CTR), and maximize their return on investment (ROI).

Understanding bio-links

There are a million things on the social media canvas that brands and individuals figure out with time. 

One of these things is the “bio link,” which usually excites businesses, website owners, and bloggers who want to drive visitors to their website’s blogs or landing pages.

Let’s crack it open and try to understand what the heck these bio links are, how to create them, and why they’re a big deal.

What are bio-links?

The “bio link” also known as “link in bio” is the section of a social media profile where the user enters any website, blog, or landing page’s URL for followers to check out. However, the link inserted in a social media profile’s bio section is also called a bio link.

Traditionally, the bio link is designed to place the personal or business website URL for the audience to click through and land on the website.

However, social media influencers fashion new trends, hacks, and strategies on social media, which everyone starts to follow afterward. What these influencers, brands, and experts are doing is quite interesting:

• They use short links for landing pages to drive sales or get email newsletter subscribers.
• They utilize “link in bio” services to create a single landing page for their multiple links.
• They share their latest blog post link in the social media bio and point followers to go to their bio and click on the link.
• They cross-promote social media profiles by placing social media profile links in the bio.

So, e-commerce brands, social media influencers, and marketing experts know how to capitalize on the bio links.

09 benefits of using bio-links in e-commerce

E-commerce trend is on the rise – so is the competition in this very industry. So, the implementation of different e-commerce sales strategies becomes inevitable. One of these e-commerce strategies is the “bio links” for e-commerce stores.

Let’s take a look at some of the benefits of using bio links in e-commerce:

1. Centralizing multiple links

The social media platforms like Instagram, TikTok, Threads, X, and Pinterest allow users to insert a single URL in the bio section. 

One of the biggest benefits of using bio links for e-commerce marketers is the ability to share multiple links through one bio link on the social media profile.

2. Driving traffic to key pages

E-commerce marketers strive to drive high-quality traffic from different sources. One source of e-commerce website traffic is social media platforms, especially bio-links. 

The caveat is that most social platforms have one URL in the bio section. This is where a bio link tool comes in, allowing users to drive traffic to key pages without any hassle.

Also Read: All about Instagram character limits for bio, captions, and more

3. Improving conversion rates

The more (relevant) visitors visit the e-commerce pages, the easier it gets to improve the conversion rate. 

A social media bio link helps e-commerce brands, influencers, and bloggers drive more visitors to their websites, increasing the likelihood of converting more visitors into paying customers.

4. Tracking URL performance

A powerful link management service that offers a bio link usually provides other URL management services, such as URL tracking, which allows users to track URL performance. 

URL tracking helps e-commerce stores and other online businesses monitor top-performing website pages and improve low-conversion categories and product pages to increase ROI.

Also Read: Boost Your ROI with Personalized Call to Action for a Website

5. Enhanced user experience

An excellent bio link has a great impact on user engagement and leaves a long-lasting impression. For instance, if a user lands on the Instagram profile of a brand, likes its content, and decides to check out the brand’s website. 

As soon as the user clicks on the URL, a landing page opens up and showcases multiple links, including the website URL. Now, the user sees multiple URL options to check out. This engagement is a threshold to an enhanced user experience for this user.

6. Customizable and branded pages 

One of the benefits of utilizing any reputable “link-in-bio” tool (for setting up a bio link) is the customizable, branded pages. It takes a lot of work to convert social media users. 

A bio-link tool assists users in creating customizable, branded landing pages (with multiple link options) that can engage the audience better than the company’s website.

Also Read: 25 E-commerce Marketing Tools For Successful Marketing

7. Flexibility and real-time updates

A huge benefit of using bio links across all social media platforms is the flexibility to make changes without overthinking it. Marketers and e-commerce stores have to update bio links regularly. 

Keep in mind that the bio link works as a URL of the landing page where all social media profile links are mentioned. The user can update the social media and other URLs on the landing page and those will be updated for everyone accessing the landing page through the bio link.

Also Read: How To Add Social Media Links In One Place?

8. Integrations with other marketing tools

Top bio link tools easily integrate with marketing tools; for instance, these tools seamlessly connect with social media platforms, email marketing software, e-commerce platforms, and other online software. Go through the integration page of the bio link tool to double-check before signing up.

9. Boosts social media engagement

Social media engagement happens when followers and non-followers consume content, go through profiles, leave comments, like posts, send DMs, and re-share content. 

A short, appealing bio link can drive social media users to the landing page, where they can explore other social media profiles, website/blog URLs, and useful links related to the user. Overall, the bio link does play a role in boosting social media engagement.

Also Read: 7 hidden best bio link practices no one talks about

Creative uses of bio links in e-commerce

Bio link is a crucial real estate available on multiple social media platforms. Let’s uncover some creative uses of bio links in the e-commerce industry:

1. Promoting discount offers

Nothing attracts e-commerce customers more than discount deals, offers, and coupons. Use the power of discount offers to attract and drive more visitors to the e-commerce store. Since bio-link pages can display multiple links, marketers can promote discount offers through bio-link landing pages.

2. Showcasing new products

One of the creative uses of bio links in e-commerce business is to showcase newly released products. Brands and influencers need a reason to talk about their new products. Adding links to their new products allows them to showcase new products and bring sales.

3. Linking to customer reviews or testimonial page

Customer reviews or testimonials give businesses credibility and authority to confidently market their products or services. Brands, influencers, and content creators can link to their reviews or testimonial pages through bio links.

4. Integrating with social media campaigns

E-commerce stores, influencers, and businesses run different social media campaigns, such as promoting hashtags, making videos, interviewing experts, or running paid ads. Bio links can be an essential tool that can be utilized during social media campaigns.

Also Read: How to Increase Brand Awareness: 9 Best Strategies

Case studies: Successful use of bio-links in e- commerce

Let’s take a look at a couple of case studies of different Instagram accounts using bio links successfully on the platform:

Case study #1: Madeline Eddi 

Madeline is a social media strategist and UGC creator. She works with clients and helps them achieve success in social media marketing.

She has been using bio links on Instagram quite effectively. She promotes her portfolios, shares her About page, refers traffic to an affiliate offer, directs visitors to an online shop, etc.

So, it’s quite evident that she has been nailing it with her bio link on Instagram.

Case study #2: ThePotteryParade

The Pottery Parade is a well-known brand in the pottery space run by Sandra Apperloo. This Instagram account is heaven for pottery lovers.

The Pottery Parade has also been utilizing the bio links feature impressively. They have been directing visitors to their website, online shop, email lists, course, TikTok account, etc.

It’s crystal clear that this brand has been crushing it with Instagram bios by utilizing a bio link tool to direct followers toward several important pages or links.

Also Read: 7 Best Link Trackers for Any Marketer

Learn what e-commerce marketers need in a bio link tool

Every bio link tool offers something valuable that helps this tool stand out from the rest. However, some must-have features of bio links are common in every top-notch tool. Let’s take a look at some of those features:

1. Allows to add multiple products links

One of the standout features of bio-link tools is their ability to consolidate multiple links into a single bio link page. This is particularly advantageous for e-commerce marketers, as it enables them to direct potential customers to various destinations such as product pages, promotional offers, blog articles, social media profiles, and landing pages.

This functionality is crucial for online retailers and marketers who want to effectively showcase a range of products and resources to their audience, ultimately driving traffic and enhancing sales opportunities.

2. Your personalized online store

Since bio-link tools allow e-commerce marketers create a dedicated landing page for their e-commerce brands to showcase all their products. Such as bio links offers customization options that allow marketers to add proudct images, videos and other media.

Additionaly, such tools prodive ready-to-use templates to match your brand identity. Thus, creating a cohesive shopping experience, ultimately driving engagement and conversion rates.

3. Custom domain

One of the key features of the bio links is the ability to connect a branded domain with the bio link. This feature allows users to brand their bio link page with their domain name. 

Not only does it make look professional, but it also builds trust and authority. A lot of brands and influencers utilize a short, custom URL for bio links to advocate brand identity, build brand positioning, and attract new eyeballs.

4. Links analytics

Analytics is essential in every marketing tool, regardless of the category. However, when there are links or URLs involved, then monitoring and reporting becomes a necessary job. 

Every bio link tool should have an analytics system to provide comprehensive link analytics reporting. The user must be able to track the performance of each link. The common URL metrics that are worth tracking are unique clicks, click-through rates, device usage, traffic location, referral source, etc.

5. Tool integrations

It’s always recommended to use the top bio link tools as they seamlessly integrate with other tools and platforms. Marketers and brands may need to connect their bio link tools across different tools and softwares, such as with social media schedulers, email marketing platforms, e-commerce software, and analytics tools.

Therefore, the ability to flawlessly integrate with other tools is a must-have feature in every bio link generation tool.

6. Retargeting

Retargeting is a vital strategy for e-commerce marketers, particularly when used in conjunction with bio link tools. It targets potential customers who have previously engaged with a brand but have not completed a purchase. Retargeting serves as a mechanism to keep the brand top of mind, prompting users to return and finalize their transactions.

A cohesive retargeting strategy can be developed across various platforms, ensuring consistent messaging. Rergeting ads remind users of their prior interest in the product. While familiar audiences tend to convert better than new ones. Lastly, retargeting strategies typically results in a lower cost per click as it targets engaged users.

Also Read: Basics of e-commerce marketing, key strategies and more

05 top bio-link tools to try in 2025

There are several bio link tools available on the market, but here are five of the best ones for you to try out:

1. Replug

Replug is an excellent link management tool that provides URL shortening, URL tracking, A/B testing, retargeting, deep linking, and bio-link features.

E-commerce marketers, brands, influencers, and bloggers who play around with URLs on social media and run email marketing campaigns always need a URL tracking tool to analyze clickability across different platforms. Replug offers both URL click tracking and analytics, making it a perfect choice.

Besides short URLs and tracking, this URL management tool also has a bio link feature that enables users to create a social media bio link with a landing page to place several social media and website links.

Pricing: Starts at $19 per month

Free trial: 14-day free trial

2. Linktree

Linktree is a powerful link-in bio tool widely popular among YouTube creators, Instagrammers, and TikTokers. Most social media influencers and experts use Linktree to set up their bio links for social media profiles.

When visitors or followers click on the bio link, they are taken to a landing page where several other links are accessible. Marketers and influencers put links to digital products, courses, ebooks, lead gen offers, other social profiles, and website links on that landing page.

Pricing: Paid plans start at $5 per month

Free trial/plan: Free plan available 

3. HeyLink.me

Heylink is yet another useful bio link tool for creating social media bio links for content creators, influencers, and brands. It allows users to connect a custom domain to take branding to the next level.

Moreover, it integrates with other tools to maximize the output and increase the effectiveness of the bio link. The analytics section gives insights into bio-link performance by tracking different performance metrics.

Pricing: starts at $6 per month

Free trial/plan: free plan available

4. Lnk.bio

Lnk.bio is an affordable bio links tool for bloggers, marketers, and businesses. It provides everything a user needs to manage multiple social media and business links under one umbrella.

Lnk.bio allows users to add custom URLs, integrates with several third-party tools, helps users make money online, and offers several link management features to organize, track, and report bio links.

Pricing: starts at $0.99 per month

Free trial/plan: Free plan available

5. Hopp

Hopp is a powerful bio link tool created by Wix. It lets users create a simple yet effective bio link to drive traffic to multiple URLs and social media platforms.

Hopp doesn’t shorten your bio links but also offers additional benefits; for instance, it creates a mobile-first landing page to display, manage, and track other links. Moreover, its pre-roll feature allows users to advertise offers and make money off of short bio links.

Pricing: Free

Free trial/plan: Available

Related: 10 Best Bio Link Tools For 2024| Reviews & Pricing

Best practices for e-commerce marketers

E-commerce marketing has never been this competitive. So, it’s crucial to define a set of rules that discipline the overall marketing strategy of the e-commerce brand. 

Here are some of the best practices for e-commerce marketers to follow:

1. Optimize bio link landing page

An optimized bio link page is crucial for e-commerce marketers to ensure a smooth user experience. This involves creating a clean, visually appealing layout that is easy to navigate so visitors can quickly find and click on the most important links. 

A well-optimized bio link page can significantly improve click-through rates and drive traffic to key areas of your e-commerce site

2. Pay close attention to branding

It’s essential to recognize and reinforce your brand identity, especially in e-commerce marketing. 

The bio link page should be consistent with your overall brand aesthetic, including colors, fonts, and logo placement. This consistency helps build trust with your audience and makes your brand more recognizable across different platforms.

3. Prioritize key links on the bio link page

Since bio link pages have multiple links displayed on them, it’s important to prioritize the important links on the top. 

E-commerce marketers must ensure that visitors see the most important content first. Placing high-priority links, such as promotions, new products, or limited-time offers, at the top of the page can do wonders for the brand. This strategic placement increases the likelihood that these links will be clicked and can drive more conversions.

4. Keep the links updated

The links mentioned on the bio link landing page should be regularly checked. Keep an eye on the links ensures that outdated content is removed and new campaigns or products are highlighted properly. This practice helps keep your bio link page more authentic, effective, and aligned with your current marketing goals.

Also Read: The prime solution for turning clicks into conversions

5. Use call-to-actions

One of the best practices for e-commerce marketers is to utilize call-to-actions on their bio link pages, which can significantly boost engagement.

Clear and compelling CTAs guide visitors toward taking the desired action, whether making a purchase, signing up for a newsletter, or following your social media accounts. Try to make clear, effective CTAs to increase the effectiveness of your bio link strategy and drive more meaningful interactions with your audience.

Learn more: 7 hidden best bio link practices no one talks about

Lessons learned from these successful bio link examples

These case studies or bio link examples are a true testament to the idea of capitalizing on the bio link on social media platforms. 

Here are the key lessons everyone can take away from these bio link examples are as follow:

• The bio link makes a huge difference regardless of the number of social media followers.
• The design, layout, and aesthetics of the bio link page matter a lot in appealing to the visitors.
• Pointing the visitors to the right pages can increase conversion or generate sales.
• There is no harm in adding social media profiles, such as TikTok, YouTube, or any other.
• Bio links are being used by both small creators and large retailers, which explains their effectiveness and usefulness.
• E-commerce businesses can drive traffic through bio links to their top products, discount offers, or other sale pages.

Bio links aren’t just effective and helpful to e-commerce stores. Every brand, publisher, blogger, or retailer using social media platforms should use bio-links for engagement and conversion.

Conclusion 

Bio links have become an extremely useful option for e-commerce marketers, brands, and experts. They not only help drive traffic to specific pages but also improve clickability and engagement.

It’s no surprise that links in bio can be an essential tool for e-commerce marketers. However, choosing the right pages to mention on the bio link page is equally important.

Moreover, pushing followers to check out the link in the bio can be crucial to getting the eyeballs around the bio link on a social media platform. Stories, live streams, carousel posts, and first comments can be capitalized to point the audience toward the bio link.

When the e-commerce marketer chooses the right tool to create a bio link, many things are ironed out. Replug is our favorite tool for creating and tracking short URLs, setting up bio links with customizable landing pages, making deep links, and A/B testing multiple links. Start your 14-day free trial—no credit card required.

FAQs about bio links

Let’s take a look at some commonly asked questions about bio links:

What are bio links? 

Bio links are the URLs that drive visitors to the landing page where several links are mentioned. This “bio link” strategy is widely used by Instagrammers, YouTubers, and TikTokers. 

What is the bio link used for?

Bio links are used to display multiple links, drive traffic to other social media platforms, and highlight other essential links. 

How to create a bio link?

All you need is to choose a reputable bio link tool like Replug to start creating and managing a bio link. Furthermore, choose additional links to display on the landing pages. These links are usually social media platforms, website or blog URLs, and sales or landing pages.

Is the bio link free? 

Some of the bio link tools offer free plans. However, users have to pick a paid plan to get the most out of these bio link tools on the market. 

What should I put in my bio link?

Social media profiles, website and blog URLs, email list sign-up pages, and sales pages can be mentioned in the bio link.