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Success Guide To Tiktok Influencer Marketing

Manahil Asif
8 minutes
Tiktok Influencer Marketing

Bring your ideas to life and share them with the world effortlessly…

All of that in just a few clicks.

Use TikTok, where creativity knows no bounds. Create and share any type of visual content with its easy-to-use interface filled with endless possibilities. 

Whether you’re a brand owner, a content creator, or simply want to be a part of this rising community- Tiktok is the answer. So far, it has captured the attention of millions of people worldwide.

The majority of famous Titok content creators are Influencers. Brands collaborate with well-known influencers to promote and advertise their products or services. It’s the perfect blend of marketing and entertainment and will make your audience say,

“Wait, was that a sponsored post?!”

Gone are the days when traditional advertising methods ruled the industry because influencer marketing has transformed the industry in a modern way. 

Come with us and explore the perks and standard techniques used in Tiktok influencer marketing

What is Tiktok influencer marketing?

TikTok influencer marketing refers to brands collaborating with popular users on the Tiktok platform, known as influencers, to promote their products or services.

By leveraging the influencer’s credibility and connection with their audience, brands can tap into a ready-made community. Creating a win-win situation – the brand gets exposure to a large, engaged audience, and the influencer gets paid for promoting the product. Plus, the influencer’s followers get to see cool new stuff and learn about products they might not have known otherwise.

Why Tiktok and not any other social platform?

With 1 billion monthly active users, TikTok has a massive audience just waiting to be captivated by your brand. Moreover, if your goal is to attract a younger audience, TikTok is the best social platform for you, as the majority of TikTok users are aged 18 to 24.

With 1 billion monthly active users, TikTok has a massive audience.

Below are some unique features that differentiate TikTok from other social media platforms.

Reasons to use TikTok for influencer marketing
1. Built on user interest
2. Creative content possibilities
3. Highly popular
4. Low-cost advertising
5. Best source for memes and funny content
6. Get quick results
7. Only social platform with family safety mode:
9. No need to read through long lists of words
  • Built on user interest: TikTok’s foundation lies in its unique algorithm that tailors content to individual preferences, creating a personalized feed based on users’ interests and behaviors. 
  • Creative content possibilities: TikTok offers an expansive canvas for creativity, where users can craft everything from hilarious skits to heartwarming stories, unleashing their imagination within short, captivating videos.
Tiktok Influencer Marketing
  • Very popular: TikTok has become a global trend, a hub where millions of people from all over the world come together to create, discover, and discuss content from all walks of life.
  • Best sources for memes and funny content: TikTok is a great place to find jokes and funny videos. It’s a hub where humor thrives, and laughter is just a swipe away.
  • Low-cost advertising: Benefit from cost-effective advertising solutions within the platform. With TikTok ads, your brand’s budget will thank you, and your rivals might even cry.
An image displaying TikTok influencer marketing campaign stats and engagement rates.
  • Get quick results: The dynamic platform speeds up the success of marketing campaigns, providing quick and powerful results that leave competitors in the dust.
  • Only social platform with family safety mode: Tiktok requires users to be at least 13 years old to join the app. Furthermore, family safety mode allows you to control your children’s TikTok accounts.
Tiktok logo
  • No need to read through long lists of words: Save time with TikTok’s bite-sized brilliance, where concise videos replace the need for slogging through lengthy text.

Step-by-step guide to Tiktok Influencer Marketing

Before you jump into creating an influencer marketing campaign, it’s essential to take a moment to consider a few key factors that will ultimately determine the success of your campaign. 

Step #1: Plan your influencer marketing campaign
Step #2: Find the right influencers for your brand
Step #3: Types of Influencer Marketing Campaigns 
Step #4: Measure your TikTok influencer marketing campaigns

So let’s dive in and explore what you must remember to ensure your campaign reaches its full potential.

Related read: How to get more followers on TikTok?

Step #1: Plan your influencer marketing campaign

Proper planning and strategizing can make all the difference in the world of influencer marketing.

1. Analyze
2. Set goals
3. Determine the budget

1. Analyze your brand needs:

This analysis serves as a guiding light, helping you make informed decisions and ensuring that your influencer marketing efforts yield the desired results. 

Steps of Influencer marketing campaigns

2. Set your campaign goals:

Set clear goals of what you want to achieve with a specific campaign. i.e., increasing brand awareness, driving traffic, increasing sales or conversions.

3. Set up a budget:

Put a cap on your brand’s expenses, taking into account the needs of your brand and the outcomes you want to achieve with it.

Related read: TikTok For Business: Strategies to Promote Small Businesses

Step #2: Find the right influencers for your brand

Let’s explore some tried-and-true methods to help you identify the right influencers for your brand.

 How to find the right influencers?
1. Tiktok creator marketplace
2. Google search
3. Leverage social media platforms
4. Influencer marketing platforms

1. Tiktok creator marketplace:

Jump on the Tiktok analytics bandwagon and sign up for an account. Once you get the green light, start hunting for influencers.

2. Google search:

Just hop on the Google train and search for your brand’s relevant keyword or hashtag. Keep your eyes open for the cream of the crop, the best in the industry.3.

3. Leverage social media platforms:

Conduct a thorough search on platforms like Instagram, YouTube, Facebook, etc. Check out current trends to look for professionals in your industry.

4. Influencer marketing platforms:

Using an influencer marketing platform like X (Formerly Twitter) makes it simple to locate and engage with influencers across all channels and track their performance.

Before sliding into the DMs of influencers, make sure to do undercover detective work to see if their content, followers, and reputation fulfill your brand needs. 

Influencer Tiers
Nano-influencers: 1,000–10,000 followers
Micro-influencers: 10,000–50,000 followers
Mid-tier influencers: 50,000–500,000 followers
Macro-influencers: 500,000–1,000,000 followers
Mega-influencers: 1,000,000+ followers

Are they a good fit for your brand in terms of engagements and parameters? If yes, reach out to those influencers, brief them about your campaign, and let the show begin. 

Step #3: Types of influencer marketing campaigns to run

Now comes the most crucial step- deciding what content you want from your collaborating influencers. 

1Dance trends
2Hashtag challenges
3Duet collaborations
4In-Feed advertisements
5Product reviews 
7Community challenges
8Meme and comical content
9How to content
10Run discount campaigns
11Unboxing and first impressions
12Live streaming

1. Challenges and trends

Collaborate with influencers to create branded dance videos on trending sounds, showcasing your brand’s products or messages.

Here’s an example:

Charlidamelio, a well-known content creator on Tiktok, recently uploaded a dance video advertising the Milk Brand.

Famous Titok influencer Charlidamelio performing a brand dance in her recent video.

Moreover, the most frequent videos on TikTok FYPs (For You Page) are based on trends.

Related read: TikTok Trends for Businesses, Brands, and Others

2. Hashtag challenges

Brands can run hashtag challenges where people are encouraged to generate content using a specific hashtag connected to the brand or a campaign.

Here’s a trending NestlePH hashtag on Titok nowadays: #MILOEveryday, with over 52.3 million views.

 Trending NestlePH hashtag on Titok #MILOEveryday, with over 52.3 million views

3. Duet collaborations

TikTok allows users to create “duet” videos where they interact and collaborate with another user’s video. 

4. In-Feed advertisements

These are traditional video ads that appear in users’ TikTok feeds. Brands can collaborate with influencers to create engaging ad content seamlessly blending into users’ feeds.

5. Product showcases and reviews 

According to a study by Ad Week, over half of all TikTok users purchase after seeing an ad, promotion, or review for a brand on the app. 

See this drumstick brand collaboration with famous Titoker Jason Derulo.

Drumstick brand collaboration with famous Titoker Jason Derulo.

6. Storytelling and narratives

Influencers can create short videos that align with a brand’s values or messaging. These videos can be emotionally resonant and capture the audience’s attention.

7. Community challenges

TikTok influencers create these challenges based on a viral new TikTok trend. Community challenges are organic and aren’t linked to a specific brand. However, many creators give shoutouts to brands in their skits.

8. Meme and comedy content

Influencers can create humorous content or memes that align with the brand’s image if appropriate for the brand.

9. Educational and how-to content

Influencers can use TikTok’s short-form video format to provide quick tutorials or tips about a brand’s products or services.

Just like Addisonre on Tiktok shared the recipe of her favorite summer drink brand Vital Proteins

Addisonre on Tiktok shared the recipe of her favorite summer drink brand Vital Proteins. 

10. Flash sales and discounts

Influencers can promote limited-time offers, flash sales, or exclusive discounts to create a sense of rush and FOMO (fear of missing out) among the audience.

11. Unboxing and first impressions

The unpacking experience of a brand’s product can be shared by influencers, just like on other platforms, along with the creator’s initial impressions and reactions.

12. Live streaming

TikTok allows live streaming, where influencers can interact with their followers in real time. Brands can partner with influencers for live product launches, Q&A sessions, or demonstrations.

Step #4: Measure your TikTok influencer marketing campaign’s success

The next step in Influencer marketing campaigns on TikTok is usually measuring metrics and KPIs to see their effectiveness and impact. 

1. Check engagement metrics (Likes, shares, views)
2. Complete Follower Growth
3. Total reach and impressions 
4. Click-Through rate (CTR), conversion rates
Content quality, and brand mentions
5. Check audience Insights
Conduct a brief sentiment analysis
6. Total return on investment (ROI)
7. Post-Campaign Analysis
8. Request feedback from influencers and audience
9. Adapt and improve based on analysis

However, we would recommend you utilize TikTok’s built-in analytics, as well as third-party tracking tools, such as ContentStudio to gather data on engagement, reach, and other relevant metrics.

Related read: 15 Hacks To Get More TikTok Views?

Useful facts: TikTok influencer marketing in figures

According to IZEA, the average cost per TikTok, depending on the influencer level, is as follows:

Nano influencers (1,000 – 10,000 followers): $800 per post.

Micro-influencers (10,000 – 50,000 followers): $1,500 per post.

Medium influencers (50,000 – 500,000 followers): $3,000 per post.

Macro influencers (500,000 – 1,000,000 followers): $5,000 per post.

Mega influencers (1,000,000+ followers): $7,000+ per post.

What makes TikTok marketing so special? 

For starters, it offers a unique and highly engaging platform for brands to connect with their target audience. The app’s short-form video format allows for quick and captivating content that captures the attention of users scrolling through their feeds. 

TikTok Content creators

But it’s not just about the format. TikTok’s algorithm is designed to promote content that resonates with users, making it easier for brands to capture conversions on a large scale. Moreover, TikTok marketing is considered one of the best types of social media marketing.

That was all for today’s blog. Give us your thoughts on TikTok influencer marketing? We’d love to hear what you think! 


Who are the main TikTok users?

The main TikTok users are primarily Gen Z and Millennials, with a diverse audience enjoying short-form videos across various interests.

What types of content do well on TikTok?

Entertaining, creative, and authentic content such as challenges, dances, tutorials, and humor perform well on TikTok due to its dynamic and engaging nature.

Why should you use TikTok for influencer arketing?

TikTok offers a massive user base, high engagement rates, and a chance to connect with younger audiences, making it a valuable platform for influencer marketing.

How do brands market on TikTok?

Brands market on TikTok by partnering with influencers to create branded content, leveraging challenges and trends, and using paid advertising to reach and engage their target audience.

How can I switch my profile to a business account?

Go to ‘Settings and Privacy’

and Select ‘Manage account.’

Under ‘Account Control,’ select ‘Switch to Business Account’

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Manahil Asif
Meet Manahil - A wordsmith who practically buddies with B2B and B2C businesses to create digital magic. With a dash of humor and a sprinkle of wit, she whips up content more addictive than your morning coffee.

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