Increase advertising ROI - Replug

Boost your Advertising ROI using Post Click Optimization

 

Facebook ads, Google Adwords, Bing, branded call to actions, display ads and many more mediums consume humongous advertising budgets for lead generation

All this effort and yet the ad conversion rate of most valiant marketers is just 3 – 4%.  97% of their endeavors are not fruitful. WHY IS THIS HAPPENING???

The reason behind this is advertisers focus 97% of their energy in urging the user to make the leap of faith by clicking the ad. Persuasive CTA, engaging content, ad placement strategy, campaign budget, all attribute to one common cause, “Please click our ad”

Improve conversion rate - Replug
CTR w.r.t Industry, as research by Wordstream

But what happens after they have clicked your ad, How do you nurture that click to hatch as a sale.? Post-click optimization is the science that seamlessly transforms your click/ lead to a genuine sale.

Nobody wants to live in a half-finished building or see one half of a game. There are many platforms and tools that allow marketers to create an audience and target these same audiences with the correct organic or paid campaign.

Branded call-to-actions - Replug

From the above image, we can clearly see how the display ads are performing around the globe. An overall increase is seen in the average CTR but look at the figures. 1.8% CTR, globally, is alarmingly low. Imagine the amount of budget wasted by not utilizing the 97%.

What is Post Click Optimization

All activities taking place between the ad click and the actual conversion falls in the category of Post click optimization. It ensures that consumer follows the path of least resistance where they want to watch, listen, and shop—making the customer journey truly personal. The starting point of this process is an optimized landing page and ends with a personalized thank you page and an email.

An essential part of post-click optimization is the coherence between the ad and the landing. All elements of the landing page such as taglines, images, and brand coloring should be unified with the and in sync with the ad. This enables the user to establish logical consistency paving the way to the sale.

Let us see an example to probe this further

Post-click Optimization - Replug

Full Sail University is a private, for-profit university in Winter Park, Florida. It was formerly a recording studio in Ohio named Full Sail Productions and Full Sail Center for the Recording Arts. Looking at their ad copy and landing page we can deduce the following.

  • The banner ad and the landing page are almost identical w.r.t design and message
  • The background image used in the ad and landing page are same
  • The color scheme is kept consistent to ensure relevance

A similar trend should be followed in the thank you page.

Why does pre-click experience get preference

Pre-click optimization encompasses all activities pertaining to the creation of paid marketing ad campaigns using platforms such as Google Ads, Bing, and Facebook. It focuses on a single element, the ad. The ad comprises headlines, URL’s, ad copy, images, and video.

The advertising powerhouses have always focused on ad creation. This is the reason why pre-click optimization has always been in the limelight is that they developed advanced advertising and marketing techniques which have not only increased the number of ad clicks but also saved marketer’s revenue, time, and resources.

Basic elements of an optimized post-click optimization experience

Scalable creation

Scalability emphasizes the creation of multiple post-click experiences to multiply the post-click experience quickly. This technique is mostly applied to ads referring to eCommerce stores.

Picture this scenario for example, if you want to offer a black Friday sale on 30 items. It is advisable as well as sensible to make 30 landing pages, one for each item.

In contrast to this, if you have a single landing page for all of the 30 items, there is no customization, no personalization and there is a high chance of traffic clogging, that is if you are lucky.

Now use your imagination to determine which of the two strategies will have a better conversion.

Personalization

Leading the way from click to conversion, a digital marketer must keep in mind the user intent. A person who just arrived at your page and one that is about to check out, both have different intent and must be catered for beforehand.

Catering for both scenarios not only helps you personalize the user experience and but the end result i.e. conversion more likely.

1:1 Conversion Ratio

The conversion ratio is defined as the number of clickable elements on a page to the number of actual conversions via those elements. A clickable element is usually a well placed and well designed CTA.

A landing page is an individual web page meant to promote a single offer (conversion goal). Hence 1:1 conversion ratio can be defined as “A singular link that takes the user away from the page and that link should be the CTA”.

Let’s see an example of a 1:1 conversion ratio landing page

branded call-to-action - Replug

This landing page used by “IMPACT” provides a free guide on “ How to generate more leads” to its visitors.  Following are the highlights of their landing page.

  • The logo in the top header is not linked and the page is completely free of navigation links.
  • The page is promoting IMPACT’s free guide and all the landing page elements—the headline, copy, image, and form—are relevant to the offer.
  • The CTA button is the only place the visitors can click, and it takes them to the thank you page with the free guide.

Businesses spend a lot of money, time and effort ensuring they target the right audience. It is imperative for them to eliminate off-page links and keep the visitors focused on the offer at hand.

Use of White Space  

A general tendency seen in an effort to design a powerful landing page is putting in more information. This is not true. When it comes to landing pages, less is definitely more.

A good practice used by experienced designers is the use of white space. White space is the part of a web page that’s left blank or unmarked. This includes the space between images, copy, CTA button, etc.

Retargeting pixels - Replug

The thing about using the white space is when it is optimally used, it is barely noticeable. This is what makes using white space ever more difficult.

Using appropriate white space on your landing page not only declutters the page but at the same time highlights what’s really important, the CTA.

A Contrasting CTA Button

The CTA on a landing page has to be the most crucial element. All marketing strategy, page design, and ad copy narrow down to this single component.

Naturally, the CTA should stand out from the background and surrounding elements so the visitors are drawn towards clicking it. But before they can do that, they have to view it.

The size, shape, copy, color all impact whether a visitor notices your button. The best way to do that makes it contrasting.

It should be the most prominent feature on your page. To achieve that, the color of the button is your biggest ally. The perfect color would be the one that is vibrant than other colors on your landing page. The hue, shade, tint you choose should be bright, bold, and one that’s used on no more than 10% of your landing page.

Check out this amazing CTA from ContentStudio

Branded links - Replug

The critical elements are contrasting and the message is clear as daylight.

Optimized Thank you page

The final piece of this puzzle is the Thank you page. This page serves two purposes at the same time. One, it acknowledges the visitors for conversion and secondly, it gives you another conversion goal. The thank you page should include

  • A thank you note for the visitor
  • An image of the offer (usually the cover page)
  • Instructions how they can access the offer

You can also cross-sell but not in an obvious way and the offer should be relative to the actual sale. A good example is Jumshot’s landing page and thank you page.

URL Shortener - Replug

And after this the thank you page looks like.

Remarketing - Replug

The contrasting CTA on the thank you page is a perfect example of how to efficiently use the button. The first CTA gives you access to the paper.

The message below that conveys the visitor should expect an email soon.

The “Schedule a demo” button takes the engagement to the next level. This presents another conversion opportunity for the platform.

Master Post click Optimization for better ROI

To put it all in a nutshell, following these checkpoints to help yourself to better conversion rates.

  • Does your ad have a dedicated, messaged matched landing page
  • Make sure you ad clicks do not go to waste
  • Ensure a 1:1 conversion ratio on your landing pages
  • Take your time while designing the CTA
  • Use ample yet appropriate white space
  • Never forget to link a thank you campaign to your ad

If you have other techniques to increase the conversion rate, do share in the comment section.

 

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.

Replug announces its latest Integrations

Replug’s Latest Integrations to help grow your email list: Episode#1

This October, Replug gives you a little extra feast, think of it as our way of Trick-or-Treating you.

Replug has always paved ways for its users to improve their digital marketing campaigns.

Recently, we have announced 3rd party integrations to boost your email marketing. Now, you can integrate your Replug account with different email newsletter applications, SMS messaging services, and email marketing tools.

Social media revolution has introduced many communication channels to us. But, businesses use email marketing to grow their sales.

Yes, Email Marketing is still in-house!

Capterra states that with each dollar spent on email marketing, you can generate a revenue of  $44.25.

Make your own branded call to actions with Replug and request users for email subscriptions. You can forward these email addresses to the integrated email marketing tools.

Track the best leads with Replug and escalate your consumer outreach.

In this week’s article, we’ll discuss the three integrations that can change the perspective of email marketing for you.

Sendy

Sendy is an email newsletter application which helps digital marketers send newsletters via email through Amazon’s Simple Email Service (SES).

Sendy is the best tool to economize your newsletter emails to the masses.

How to integrate with Replug?

You can easily integrate the two platforms in very easy steps demonstrated below.

Sendy + Replug Integration

Step#1: Find Sendy’s API key

Sendy’s API key is the unique key which enables its integration with other tools. To find your API key, go to Account Settings. You’ll find your API key on the right side of your screen.

Your key will look something like this.

Step#2: Access Sendy’s List ID

As explained earlier, Replug collects leads and redirects them to your Sendy account. To maintain that list, Replug requires Sendy’s list ID.

Go to your Brand and click on View all lists

Replug Sendy Integration

You’ll find an encrypted List ID for your account here.

Hover over to view the complete ID.

Replug Sendy Integration

Step#3: Sendy and Replug’s Connection

Now, you have to connect these two accounts to start the magic.

Go to your Replug account and then go to Integrations.

replug Integrations

Here, you’ll find the whole list of third-party integrations available in Replug.

Click connect for Sendy.

Connect Sendy with Replug

Fill in all the details and click on Connect.

sendy form

 

Step# 4: Create your Call to Action in Replug

In this step, you will create the branded CTA using Replug. Select your campaign and start creating your CTA.

  • Select the CTA type as Form.
  • Select Sendy as your Email Service Provider.
  • Select the Account.
  • Select the email list (the same for which you entered the List ID)

SendyCTA

After a successful integration, all the email subscribers will be sent to your Sendy list.

ConvertKit

ConvertKit is one of the most popular yet simplified email marketing tools. It provides marketing automation to small-scale businesses at a very reasonable cost.

Connect your Replug account with ConvertKit today and scale your email subscribers.

How to integrate with Replug?

The integration is very easy. Let’s begin.

ConvertKit+Replug Integration

Step#1: Find ConvertKit’s API Key and API Secret

In order to connect your ConvertKit account with Replug, you need to find your unique API key and API Secret.

Go to your Account Settings. Along with your basic account information, you’ll find both of the encrypted figures.

ConvertKit Replug

Step#2: ConvertKit and Replug’s connection

To connect these two accounts, go to your Replug account and click on Integrations in Account Settings.

replug Integrations

Find ConvertKit among the list of all Integrations and click on Connect.

convertkit connect

Step#3: Enter your Information in the pop-up

A pop-up box prompter will appear.

Enter your ConvertKit API Key and ConvertKit API Secret here and click on connect.

Step#4: Create your Branded Call to Action in Replug

In this step, you have to create your branded CTA using Replug.

  • Select the CTA type as Form.
  • Select ConvertKit as your Email Service Provider.
  • Select the Account and the email list.

Sendinblue

Replug has made a handshake with another major marketing automation tool; Sendinblue.

It is a cloud-based marketing automation SaaS suite.

They provide organizations the services to communicate with their clients via email and SMS.

How to integrate with Replug?

You can easily connect both of your accounts to get the most of your marketing campaigns.

Sendinblue+Replug Integration

Let’s start.

Step#1: Find your API Key

Find the API key in your Sendinblue account.

To do that, log into your Sendinblue account.

 

The front Dashboard will appear.

Go to your personal account settings and click on SMTP & API.

Replug Integrations

 

You will be redirected to a page where you’ll find your API Key. Copy your API key.

Replug Integrations

Step#2: Sendinblue and Replug’s connection

Go to the Integrations list and find Sendinblue. Click on Connect.

Replug Sendinblue Integration

On the next screen, you will be asked to enter the API key to complete the connection.

Replug Sendinblue Integration

Choose the list that you’d like to connect with your Replug Account and press Save.

Replug Sendinblue Integration

Step#4: Create your Branded Call to Action in Replug

Create a call to action in Replug and start routing your traffic to your Sendinblue list. To create a CTA.

  • Select the CTA type as Form.
  • Select Sendinblue as your Email Service Provider.
  • Select the Account and the email list.

This is not it, we have some more exciting news for you. Wait for our second Episode to get more insights into Replug’s latest Integrations.

We can’t wait to hear from you. Share your experiences in the comment section below.

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.

Call-To-Action For Maximum Conversion- Replug

How to Create a perfect Call-To-Action For Maximum Conversion

Did you know that the use of effective call to actions on your websites can multiply the rate of conversions for you?

Hard to believe?

Let me tell you how different companies improved their conversion statistics by simply improving their call to actions.

Some User Stories for you

Friendbuy, a company that promotes referral marketing for growth marketers, was able to increase the click-through rate of their improved CTA by 211%.

Now, that’s a huge figure.

Another striking example was set by Jason Fried, the co-founder of a software company 37Signals. His team tried different CTA variations in the quest of optimizing conversions for Highrise. And finally, they got lucky.

They observed a boost in sign-ups on the website by 200% by changing just the text of a CTA button.

You must be drooling over these figures by now and want the same for your website.

You are fortunate to stumble upon this blog. Because in this, you will walk through a journey of creating the most appealing CTAs and how to utilize them in unmasking the potential of your business.

Let’s start by understanding the nature of a call to action.

What is a Call-to-Action?

A webpage has a pool of content that has to be explored by the readers. If a motive is created for the readers, they’re more likely to stay on the page. A call to action could be used to retain the visitors on the web page. Basically, the call to action serves the purpose of answering the question, “Where do I click?”, to the users.

A call to action could be a button or a text that incites the user to click on it. It could be anywhere on your website or across other channels as well. Once a call to action is clicked, the user is redirected to your intended page.

A call to action plays a vital role in lead generation and customer conversion. Because it makes it easy for the user to browse through your website.

Your website might have won the best website award or could be a slick content source, but if your audience fails to understand the workflow, your efforts could go futile. That is why you need to cite your websites with a helpful call to actions; to help users progress through your website easily.

 

A perfect Design for your perfect CTA

The design is the first thing that you need to take care of. Because it’s the first thing the viewer is going to see. Using the right color palette and the right words can sweep your audience off their feet.

An attractive website with attractive and organized CTAs can get you the desired conversion rate.

Let’s see how you can play with the design scheme of your CTA.

Psychology of colors

We all experience and perceive colors differently. The vibe we get from different colors strums the strings of our brain and settles in the subconscious part of our mind.

Researchers found in a study, Impact of color on marketing, that 90% of the immediate judgment about a product is greatly affected by its color.

An item that stands out attracts more eyeballs towards itself. The importance of color could be magnified by this example below.

CTA color diff- replug

An ordinary alteration like a change in button color can boost conversions.
The boost in conversion was noticed by doing a very ordinary alteration; change in button color.

The red colored ‘Get Started Now’ CTA boosted conversions by 21%. Keeping this example in mind, imagine what you can achieve by changing just the color of a button.

There you go, a very simple yet a revolutionary tip can turn the tables for you.

Nevertheless, the idea is not to use blazing colors in your CTAs but the idea is to make the CTA stand out from the background.

In this example, the page is constructed on a green palette. A green colored CTA simply blends in with the background and doesn’t pinch the viewer that much. Whereas, the contrast of the bright colored CTA button adds to its captivation.

Shopify

Let’s see how Shopify grabs your attention with their CTAs. The current call to action they use on their website looks like this:

But before this, during the past few years, they had been constantly trying to improve the look of their CTA. In 2013, they advertised these versions of CTA ads.

The predominant version of their CTA till 2016 was

You can also get the maximum lead by playing with your CTAs and improving their outlook.

Smart wordplay

Overlooking your website’s call to actions is synonymous to wasting hours of effort spent into creating one. Be it the colors or the text of your CTA, it should be well thought out.

Don’t use mainstream CTA words such as ‘Buy Now’, ‘Download’ or ‘Click This’. Such boring words could destroy your conversions. Use the words that go best with the idea of your product.

Because you don’t want your users to think that you are a brain fed robot prone to go with worn convention.

Choose the words wisely!

Let’s take an example of this case study, changing one word in the call-to-action of B2B website generated a 38.26% lift in conversions.

Value by relevancy

Here the weighted value of the two words ‘Order‘ and ‘Get‘ can be measured.

Apparently, both these words are used to nudge the user to click on the CTA to buy your product. But take a look at the psychological effect these words make.

The word Order indicates what the user has to do- no anticipation for the end result is built for the user.
Conversely, the word Get emphasizes on the end result- what the user is going to get if they click on the button.

And just like the colors of your CTA, your text has to be discrete too.

There is a fine line between being unique and being extra. At the verge of being unique, don’t lose your originality.

The secret is to resonate with your product. Let’s take an example of WordPress and how they’ve shaped their CTA.

“Create a website that works for you.”
You can observe that the text of the CTA goes seamlessly with the story of the website.

So, spend some time associating your CTA with your business story.

What is a business story?; you must ask.

Let me spell it out to you.

The power of storytelling

Have you ever heard about neural coupling?

It is a phenomenon which illuminates the storyteller’s and the listener’s brain in the same areas.

You must have witnessed an unwitting attention when you start listening to a story.

A story is the compilation of events in such a manner that it reverberates maximally with our neural cells. In easier words, we ought to remember information in the form of a story much easier than plain facts.

When you are righting the text in your CTAs, the wording needs to compliment the rhythm of the story. Let the readers feel the emotions and make them empathize with your concepts.

Tommy Walker states in a blog that the purpose of the CTA is to build anticipation. The effective CTA is not created by smart wordplay, it is an insurance to the reader that your story gets better when they sign up.

Let’s take a look at the example of Movement Mortgage

Storytelling-CTA Replug

Their concise CTA “Your Mortgage. At your fingertips” is appealing enough for the user to click on the “Try it now” button.

The information they’ve provided on their landing page is neither insufficient nor overwhelming.

Value and Relevance

Even a single word can have a huge impact on conversions. A change of a single word might not hold significance for you but it can majorly affect the decision-making process of the onlooker.

Create a sense of Urgency

Fear and love are those two powerful forces that drive mountains. Love is difficult to understand, so let’s use fear in our marketing strategies.

To sell your deal, sometimes you have to use alarming words in your call to actions. Use the words that create urgency and enchant the viewer to click on it.

If you succeed in making your users believe that if they don’t click on the CTA, they’ll miss out on the hot deals. The fear of missing out will push the users to check out the deal before the time runs out.

Urgency in Text

 

Less is more

Keep things simple and unambiguous.

Simplicity brings out elegance and elegance is attractive.

If you can explain something while keeping it simple, why go down the hard path?

Simplicity could be used to sprout curiosity in the viewer’s mind which elicits them to explore more of your offerings.

Unamo, a tool for marketers, sets a live illustration of simplicity.

Less is More- Replug

You can see it in the screenshot that the words used on their landing page are quantifiable and ignite questions in the reader’s mind. And, to unveil the details, the users are invited to learn more via a call to action.

Be direct

If you own a renowned brand, you don’t need to splash unnecessary information on your website. People already know you and your specialties. So be direct, swab away all the explanation and directly introduce your user to your offer.

Square, a credit card processing tool, aces the use of CTA by direct targeting. Check out their landing page in the screenshot below.

Be direct CTA-Replug

On their website, they have taken advantage of the fact that people are already acquainted with them. Look at how sleekly they have made the use of CTAs.

People know their business and visit the website to sign up. And there it is, right in front of their eyes, they don’t have to search for it. The effective targeting and agile placement bring in the exact audience that Square hopes to convert.

Contextual Placement

Using a CTA on your website is essential but its placement is the tricky part.

A well-placed CTA is likely to gain more leads than a misplaced CTA which is not backed up by a powerful story.

Don’t we all crave harmony in our lives?

Just like that, you as a marketer should harmonize all your call to actions on your website. Create a story on your website and make the end user a part of your selling story.

A logical story will create a momentum in the user’s brain to figure out your product’s value.

To make sense to the user, everything has to be in context.

Let’s say you have a website and your motto is to promote your product. After highlighting one of your key features, invite the user to try out that feature via a CTA right below the description. This will encourage the user to click on the CTA to substantialize the concept they’ve just learned.

Make the user’s visit worthwhile so that they appreciate the sweet symphony your service provides them.

The relevance of your content with your CTA matters equally as the quality of both, if not more.

If you don’t place your CTAs in the right context, the users will be confused about their next move. Thus, they will get intimidated and bounce off of your website.

Check out how smartly Lynda’s CTAs integrate with the offers they sell.

Contextual placement- Replug

The CTA is placed right above the offered courses, directing the users to start a free trial right away. The point to notice here is that, had the CTA been present elsewhere, it would have been cumbersome for the seeker to find the CTA to move forward.

Another perspective explains that for complex websites, it’s better for the CTA to reside below the fold. ContentVerve reinforces this statement by providing us with some facts and figures.

So, according to their study, CTAs placed at the bottom of complex products and service websites gained 304% more conversion than if the same CTA were placed at the top.

This theory is not a game changer though, as the concept is to stay consistent. If you have a product that needs plenty of description for the viewer to digest, then don’t risk on skipping the important message.

Remember that the expanse of your CTA is wider than just pixels and colors, it’s about creating the psychical chemistry with the onlooker.

Call to action Replug

Customer Feedback

At this point, you pretty much are on the expert ladder to incentivize your CTAs.

The next thing to take care of; is the customer feedback. Your website should be understandable by a wider audience and should elucidate their cognitive curiosities.

Even if you have created a classic CTA for your website that withstands all the rules, you still have to rely on the end user. Because an impartial user attains an unbiased experience of your website.

Value the feedback of your customers. Make sure that your users understand the workflow of your website properly. Revise and upgrade your design to an extent that your website becomes a piece of cake for the coming traffic.

CTAs in a Blog

A Call-To-Action may defer in its guise, but the essence remains the same; i.e to lead the visitor towards their next step.

Above are some of the examples of CTAs being used in the home website to guide the visitor towards their next move.

CTAs could also be used for brand marketing as well. The use of such CTAs could easily be staged in a blog.

For example, if you’re explaining a new feature in your blog or creating a relevancy with your product, you could escort the user towards the landing page of your home website via a powerful CTA. This could be done on different channels.

CTA in a blog- Replug

Voila!
You can generate leads even when the audience is not present at your website. But how do you do it?

Replug has the answer to this question.

Branded CTAs by Replug

Replug has commercialized the concept of a call to action. You can create branded CTAs for your website that could be broadcasted anywhere across the web to the relevant audience.

Replug CTA

With Replug’s branded CTAs, you can target the relevant audience anywhere across the web and drive them toward your website. Which means an exponential escalation in your leads resulting in uprearing conversions.

You can customize your CTA by choosing the CTA type from the option pool and bolster your marketing campaigns.

Replug CTA creation

Replug provides a complete canvas for you to draw a catchy call to action from scratch. The intuitive design of the website lets you smoothly progress through the whole process.

Try Replug for free and envisage your business venture by creating the powerful call to actions for your business.

Conclusion

Discard the conventional rulings and design intuitive, more compelling CTAs for your audience.

Get them hooked with your products and services by resonating with their cognitive needs. Make your CTAs stand out by choosing smart color schemes for your CTAs. Create a story for your customers to make their exploration on your website purposeful.

The placement of the CTA is as important as its design. Carefully contextualize your CTA’s placement and make the journey of your users a seamless one.

Create benefit-oriented CTAs for your websites and multiply your conversion rate and lead generation.

A well-placed and well-designed call to action is not to be undervalued as it can stretch your business capacity to many folds.

 

 

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.

Add Custom Widgets - Replug

Adding Custom Widgets to your Website using Replug

A widget is a small piece of code that helps you perform a very specific function. This code translates to a visual entity that you can add to a sidebar or otherwise known as widget ready area on your website.  

Remarketing - Replug

Widgets are available to give design and structure control. There are various types of widgets e.g. navigation menu, categories, tag cloud, calendar, search, recent posts etc.

Plugins often add their own widgets to give users more control over the display of plugin functions. An example of a plugin widget would be OIO Publisher which allows you to add a specific banner ad zone in your widget areas by using the widget.

Adding 3rd Party/ Custom Widget using Replug

Replug now allows you to add 3rd party widgets here to use them in your campaigns. This opens a horizon of possibilities for you to include any type of widget you desire.

A great example is the use of optin forms from tools like Optinmonster, Sumo, Poptin, Convertful or even your own lead forms.

Retargeting Pixels - Replug

You can add chat widgets (Intercom, Drift or any other), Video embeds (Youtube, Vimeo, Vooplayer, Wistia etc.), Quizzes ( BrandQuiz, Outgrow, SurveyMonkey etc.) or just about any other widget you can normally use on your website.

Follow the below-mentioned guidelines to add a basic widget and integrate Drift as a custom widget with Replug.

Add Custom Widgets using Replug

Custom Widgets has been moved from the Campaign Type to Settings > Custom Widgets.

Now, you can add Custom widgets directly without going to the campaign type and can display a simple text-based view with the message.

Step1

Connect to your replug account by signing in. Navigate to settings > custom widgets which is located on the top right corner of your screen.

Call-to-Actions - Replug

Step 2

Click on the “Add Custom Widget Code” button as shown below.

 Branded Links - Replug

After clicking on the button a pop-up appears with the following fields: Name, Custom Javascript and Custom HTML.

URL Shortener - Replug

As mentioned above, let us take the example of Drift. It is the leading conversational marketing platform. With Drift, you can turn your traffic into qualified meetings using our bots.

Step 3

This step we show you how to find the javascript code in Drift. Starting off, from the Drift dashboard, which is on the left side, Click the settings gear on the left, and head into: App Settings > Chat Widget > Install.

link tracking platform - Replug

 

After that you’ll see various options, Click on the Install which is under the Advance option. Click on the JavaScript. and copy that Code and paste it into Replug  Custom widgets.

Now go to your replug account and paste that code in Custom widgets and click on the Save button, you can preview it if you want.

Branded call-to-actions - Replug

The drift chat widget is now embedded in Replug. You can verify this from the list of widgets added in you  Replug account.

Retargeting Pixels - Replug

 

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.