Replug's Integration with ESPs-3rd Part

Replug’s Latest Integrations to help grow your email list: Episode#3

Email Marketing can kick your brand up a notch.

In my previous blog, I mentioned The Top Email Marketing Influencers to follow in 2019. You can learn from these email professionals to make your email marketing campaigns more effective and more fruitful.

Be among the wise, and start using the cheapest yet the fastest way to grow your network and your customer base.

Replug offers to collect leads for you. So, if you are looking forward to getting a rush of subscribers toward your Email Campaigns, wait no more.

Integrate your Replug account with your favorite Email Service Providers and structure your brand’s growth.

CampaignMonitor

Campaign Monitor provides an easy-to-use platform for its users to design and automate emails that command viewers’ attention. Moreover, they have an award-winning customer service and provide email marketing experts’ opinion to reform your strategies.

Integrate CampaignMonitor with Replug

Connect your accounts to get the best ROI for your businesses.

And, it’s as simple as it gets. Let me walk you through the whole process.

Replug+CampaignMonitor Integration

Step#1: Locate Campaign Monitor

Go to your Replug account and go to Integrations in your Account Settings. Find Campaign Monitor in the list and connect with it.

CampaignMonitor+ Replug

Step#2: Allow Access for Connection

Replug will ask you to input your credentials for CampaignMonitor. Enter your Email/Username and Password and then press Continue.

CM+Replug Connection

Afterward, Replug will ask for your permission to access a list of things from your CampaignMonitor Account. If you agree with this, Allow Access and proceed.

CampaignMonitor- Allow Access to Replug

Step# 3: Connect your CampaignMonitor List

Once you have connected your accounts, the next step is to choose the list for which you want to collect the subscriber traffic.

Connect CampaignMonitor list s with replug

Connect your list(s) and you’re good to go.

Mautic

Mautic is an extraordinary platform that helps your relationship to blossom with your contacts. It lets you design your messages by providing a seamless and intuitive interface.

From a simple follow-up email to a complex multi-channel interactive campaign; Mautic covers it all.

Integrate Mautic with Replug

Grow your Mautic list by linking it with your replug account and collect the data of a highly relevant audience.

The connection could be done in a few easy steps.

Let’s begin!

Replug Mautic Integration

Step#1: Locate Mautic

The first step is to find Mautic among the other third-party connections available. For that, go to your Account Settings and click on Integrations. Once you’ve spotted Mautic, click on Connect.

Locate Mautic- Replug

Step#2: Connect Mautic to your Account

In this step, Replug will ask you for your Mautic’s credentials to begin the connection. Enter your Mautic Username, Password, and your Mautic Site URL. Once you’re done, click on Connect.

Mautic connection with replug

And both of your accounts are connected. Now, connect your list(s).
It’s as simple as that.

BenchMark

Benchmark Marketing Services provide the Digital Marketers an opportunity to nurture customer relationships that lead to business growth. Using this platform, you can design customizable emails for your audience and drive revenue.

Integrate BenchMark with Replug

Connect these two platforms to get more signups and expand your outreach. The integration is simple and it won’t take much of your time.

Let’s see how it’s done.

Replug BenchMark Connection

Step#1: Access your BenchMark API Key

To initiate the connection process, you’d need an API key from your Benchmark Account.

To find that, go to User Icons> Integrations> API Key. There, you’ll find your key. You’re going to use this key while connecting your Replug account with your BenchMark account.

Benchmark's API Key for Replug

Step#2: Locate BenchMark

Go to your Account Settings in Replug, and click on Integrations. A whole list of third-party integrations will be shown to you from which you have to locate BenchMark and click on Connect.

Locate BenchMark in Replug's list

Step#3: Enter your API Key and BenchMark Lists

Enter your secret API Key and click on Connect.

BenchMark API Key- Replug Connection

After this, It will ask you for the email list where you want to send your lead/subscriber information. Choose your lists and click on the Save button to connect your Benchmark Email account successfully with your Replug account.

Connect BenchMark with Replug

And, the two of your accounts are connected.

Connect with us

Have you benefited from Email Marketing?
We can’t wait to hear from you.

Share your Email experiences with us.

Let us know about your favorite tools and tips.

Let’s grow together!

 

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.

Increase Conversion Rate - Replug

11 Factors that make a high converting landing page  

What is a landing page?

An individual web page which has conversion elements e.g. catchy headlines, engaging content, call to action buttons, all strategically placed to convince the visitor to click on your offer. The offer could be anything from registration for a webinar, download an ebook, free trial of an application, requesting a demo etc.

The most common type of landing page is the sign-up landing page. It has one specific conversion goal: to encourage visitors to sign up for a service. The main aim of this page is to minimize the friction involved in the conversion.

Strategically designing these pages, keeping your target audience in mind is the key for a successful landing page. Whether it is an ad that brought your target audience here or content, there is still work needed to be done to make this click a conversion.

The following are the top design factors that you need to consider in order to optimize your PPC landing pages for the maximum output.

Relevant content meeting expectations

One of the worst things that can immediately turn off a prospective lead or even customer is a false promise or sheer meaningless click baiting for that matter. As a digital marketer, you need to ensure that the PPC ad bringing you into your landing page resembles the message on it.

Someone looking for a car insurance plan could really feel compelled to exit immediately if they see the bland homepage of an obscure insurance concern, or are bombarded by popup windows about random offers that they fail to escape out of. The example of ContentStudio page displays the singular mindset that the prospective user had in mind when landing there.

Using AMP Landing Pages

Landing pages have received a lot of facelifts in the past few years, but there was nothing significant as far as the functionality was concerned. In 2015, Google highlighted the shift toward mobile devices. It was estimated then that by 2019 almost 65% of all digital advertising will be done on mobile.

Now consider these astonishing statistics

  • The average load time of a site on mobile is around 18 seconds on a 3G connection. Around 75% of mobile sites take over 10 seconds to load
  • Conversion rates fall by 15% for every additional second the webpage takes to load.
  • Almost 40% of the visitors will leave a particular page id it takes more than 3 seconds to load.
  • Around 60% of users are unlikely to return to a mobile site if they had trouble accessing it.

From the above statistics, it can be concluded that is your page does not load fast enough, There would be a discontinuity between your ad and your landing-page, forcing the visitors to bounce.

Benefits of AMP Landing Pages

Audience Engagement

AMP landing pages load almost instantaneously.  This means your target audience is engaged as soon as they hit the ad. This way, they are more inclined towards your message, receptive to your brand’s theme and more likely to convert. This helps to increase conversion optimization many a fold.    

Maximize your revenue

As mentioned previously, the conversion rate drops by almost 15% for every extra second visitors have to wait for the page to load. AMP offers a way for you to give users a faster experience everywhere — on ads, landing pages or your entire website.

Maintain flexibility and control

Using the latest AMP landing page format enables you to retain your own branding and tooling while taking advantage of AMP’s optimized web components.

Keep the design simple and sleek

Unless you purposely want to hypnotize your prospective customer into a state of confusion, it is a good idea to keep your design clean, simple and sleek. Get rid of any unwanted clutter on your landing page. Of course, the precise design factors of your page are determined by the purpose of the page.

One of the very good examples includes the landing page for the Industrial Strength Marketing, which is crisp in its messaging and clutter-free in design.

Retargeting - Replug

The landing page gets straight to the point with the headline “ Don’t Make Me Zoom.” It is a common experience that we all face while browsing on our mobile phones.

This is not the only eye-catching feature in this page, Notice how the color red is strategically placed: It’s right at the top and bottom of the form, drawing you even closer to the conversion event.

Retargeting Pixels - Replug

Their landing page design works great on mobile devices as well. If it is not so, a lot of the visitors might end up leaving the page.  Keeping in sync with their tagline, the people at Industrial strength marketing have purposefully made the fonts and form big enough so the visitors don’t have to zoom in in order to read the message and fill in the form.

Build custom audience - Replug

Clear visual call to action

One of the most vital factors of a PPC landing page design pertains to its goal completion: The call to action, which should be placed in a prominent way. Do bear in mind that we are only discussing the design here, so it goes without saying that the copy should be crisp and clean.

The CTA on a landing page has to be the most crucial element. All marketing strategy, page design, and ad copy narrow down to this single component.

Naturally, the CTA should stand out from the background and surrounding elements so the visitors are drawn towards clicking it. But before they can do that, they have to view it.

The size, shape, copy, color all impact whether a visitor notices your button. The best way to do that makes it contrasting.

Call to action buttons should be prominently placed, appropriately colored as per the design scheme and must have good text readability. The contrasting call to action button of GoToMeeting website is a great example.

Branded Shortened Links - Replug

Source: Gotomeeting.com

Anticipate high visual contact areas

Closely related to the overall design and the placement of a call to action is the vital factor of estimating how the eyes of the customer will see the webpage.

A Usable World study illustrates how noticeable images and well placed and easily visible text are more likely to capture the attention of your target audience within a fraction of a second.

Consider the layout of your page design and have it tested for the most noticeable elements. Consult your web designer to manipulate design elements for leveraging this factor.  

branded call-to-action - replug

Source: Usable World

Another key concept in this regard is the use of whitespace. White space is the part of a web page that’s left blank or unmarked. This includes the space between images, copy, CTA button, etc.

Using appropriate white space on your landing page not only declutters the page but at the same time highlights what’s really important, the CTA.

Choice of imagery

Speaking of eye contact, probably the first thing that your potential customer will notice on your landing page would be the imagery that holds the copy around it. Believe it or not, the difference in imagery can sometimes result in a more favorable response in terms of goal completion.

In the A/B version test example, the leads soared through the roof with Version B, where a more relatable image is used, creating the picture of a family vacation, as opposed to one with the landscape.

 

Retargeting pixels - Replug Replug
Version A Version B
Source: whichtestwon.com

Quite a few elements make up for a successful landing page and choosing the right imagery is one of them. Following are some guidelines that will help you select the perfect image for your landing page and increase your conversion rate.

Reflect Professionalism

It is imperative that your landing page looks professional. The images that go up there need to portray that your company is reputable and trustworthy.  The trust factor is an absolute necessity for converting for converting visitors to genuine leads

Use Enticing Images

A picture is worth a thousand words, Nowhere this is truer than a landing page. Powerful images will provoke visitors to act and click on your offer. Check out this example from Jetsetter

Drive Traffic to Blog - Replug

Less is More

In an attempt to educate the visitor as much as possible, do not overstuff your landing page. Cluttering will not help your cause. The design should be simple and elegant. Use a lot of white space in order to highlight what is important. Check out this landing page by Skype.

Optimized Link - Replug

Optimization landing page for all devices

If you are not moving with the changing times, then there is a good chance that your competition would eat up your share before you know it. It’s elementary but often ignored by companies in the haste of launching projects that it becomes embarrassing.

Your landing page must be mobile friendly because odds are that your potential customer will be reaching it on a mobile device. Not to mention that it allows you to present your page in another creative dimension. In case you missed the memo, more than half of e-commerce traffic is already driven by mobile devices.

With the immense increase in the popularity of handheld devices, if you are not optimizing for every format of screen display, you are losing potential sales.

shortened link on social media - Replug

Control user navigation

Without making your prospective customer feeling like losing control, carefully design their journey to the required goal, let it be an opt-in or a checkout. The key to doing that is to allow the user to navigate through calls to action through meaningful steps in the process.

The questions digital marketers face today is whether to remove navigation from landing pages or not?

In the above image, there are quite a few links on the landing page that may deviate the visitor from the ultimate conversion goal. Here is a great study which was conducted by Hubspot on whether or not to include navigation.

Another noteworthy concept is the 1:1 conversion ratio on landing pages.

The conversion ratio is defined as the number of clickable elements on a page to the number of actual conversions via those elements. A clickable element is usually a well placed and well designed CTA.

A landing page is an individual web page meant to promote a single offer (conversion goal). Hence 1:1 conversion ratio can be defined as “A singular link that takes the user away from the page and that link should be the CTA”.

Deliver a fast experience

Unless you are trying to impress your manager with a metric that makes no sense, respect the time of your prospective customer. They are probably more likely to be impressed by a neat landing page experience that is not loaded with brain-eating scripts.

Page length

Ideally, you would want a short and crisp landing page, but that depends on the sort of pitch you need to craft to secure the desired response from the potential customer. It is a good idea to create varying versions in terms of page length if you believe that more information is necessary to help the user reach a decision pertaining to goal achievement.

Short Landing Pages for quick/ easy decision making

If you visit Kayak online marketing blog, you will see that the landing pages are short and to the point. If you are looking for a download form or an ebook, there is no need to over explain. You already know what you are looking for, hence the shorter pages.  Lengthy persuasion method does not work in these situations.

Optimized Link Sharing - Replug

Longer copy for transactional conversion

It is but natural that bigger and more complex decision require more explanation and content so that a person is able to evaluate the pros and cons. This is the reason we find long copy landing pages at the end of email campaigns, advertisement etc.

Crazy Egg provides a great perspective on this, emphasizing the point that more content is used to rationally justify big money decisions. Here is a matrix proposed by them that will help you determine the length of your landing page pertaining to your industry.

optimize your links - replug

Prepare A/B Test Versions

It is important to know what is working for you in order to experiment with similar variations in the future and to get better results with minimum energy and resources invested.

Always prepare the A/B versions of your landing page to determine which one attracted the best responses helping in goal completion. A/B testing could involve the evaluation of several landing page elements including, but not limited to, headings, subheadings, copy content, copy placement, text appearance, page layout, imagery and page length.

branded links - Replug

The above example illustrates choices such as using imagery instead of placing a video prominently placed where the main banner is supposed to be.

While there are no disputes about the engagement value of videos, it’s probably a better idea to stick to images in such a central layout element. This is why version A was more successful in generating leads, though you would expect more people to be engaged by a video.  

Conclusion

Keep your seld update with modern techniques in improving your conversion rate.  AMP landing pages are a big step up as far as showing landing pages on mobile devices is concerned.

Put highly relevant content and image to establish a connection between your message and product/ service.

Determine which format, long or short landing page suits your business. Design your page accordingly.

If you have other suggestion on improving landing page design, do leave a comment.

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.

Replug's Third Party Integrations

Replug’s Latest Integrations to help grow your email list: Episode#2

Did you know that there are 3.7 billion email users in the world today? And, by 2022, this number is predicted to reach 4.1 billion. This tells us that with Email Marketing, you could reach out to half of the total population in the world. This creates an ocean of opportunities for you as a brand marketer.

According to 2018 Email Marketing Industry Report by Emma, 59% of the marketers declare that email marketing is the strongest source for ROI.

By now you must feel the need to increase your email audience?

Replug can turn the tables for your brand. Grow your email contacts by integrating with your favorite Email Marketing platforms. Replug will collect the email addresses of the relevant consumers and send them to your integrated tools. Educate your audiences and utilize them to mount your brand.

Moosend

Moosend serves Email Automation for its users. With Moosend you can automate your workflows and sync your data without any restrictions. With their online application, you can focus on enhancing your business rather than sending out emails.

Good news for you is that you can multiply your email engagers by connecting with your Replug account.

You can link both of your accounts in 2-3 minutes and enjoy the reward.

Let’s begin!

Moosend+Replug

Step#1: Find Moosend API key

The Moosend API key will enable your connection with the external tools.

Log into your Moosend account and go to Settings. You’ll find your Moosend API key at the bottom left corner. Copy this key.

Moosend API Key-Replug

Step#2: Connect with your Replug Account

Go to Integrations in your Replug Account and find Moosend in the list.

Integrations- Replug

Connect with Moosend.

Moosend Connect- Replug

Here, Replug will ask you to enter your Moosend API Key you copied in the first step.

Moosend prompt- Replug

Enter your API Key and click Connect.

Step#3: Connect your Mailing List

Next, Replug will show your Moosend E-mail lists to you. Connect your email list with your Replug Account. Replug will redirect the relevant email addresses to your connected list.

Moosend list connection-Replug

Step#4: Create a Call to Action in Replug

In this step, you will create the branded CTA using Replug. Select your campaign and start creating your CTA.

  • Select the CTA type as Form.
  • Select Moosend as your Email Service Provider.
  • Select the Account.
  • Select the email list.

MoosendCTA- Replug

Sendlane

Sendlane is another tool that automates your emails for you. They provide advanced features of Email Retargeting and Real-Time Event Tracking to optimize your email marketing. Their Email Editor provides you with a number of templates to represent your business properly.

Build up your Sendlane Email list by integrating your account with Replug. The integration is as easy as it gets. Let’s proceed with the integration.

Sendlane+Replug

Step#1: Your Sendlane Credentials

As you already know, the credentials would enable the integration with an external application. Log into your Sendlane account and check your Account Settings. You can locate your API key inside Your Security Credentials. Copy these for the next step.

Sendlane credentials

Step#2: Connect with Your Replug Account

Log into your Replug Account and go to Integrations.

Integrations- Replug

Find Sendlane in the list and click on Connect.

Sendlane Connect-replug

Replug will ask you to enter your Access token. Enter your Sendlane API Key, Sendlane API Hash, and Sendlane URL. And, click on connect.

Sendlane prompt- Replug

Upon successful connection, Replug will ask you to link your Sendlane Email list.

Sendlane Email List- Replug

Save your selected lists.

Step#4: Create a Call to Action in Replug

Your call to actions will drive email subscribers to your integrated Sendlane Account. You can refer to section 1 of this article to learn to create a call to action in Replug.

Sendpulse

Sendpulse combines all delivery channels on one platform. Not only can you enjoy their email services, but you can also broadcast your messages via Web push, SMS, Viber, Facebook Messenger and more.

Sendpulse Services

Manage your contacts by gathering subscribers via Replug and firing them to your Sendpulse lists.

The fluid integration of your Replug and Sendpulse account will save your time and maximize the results for you. Let me show you how to integrate both of your accounts.

Sendpulse+Replug

Step#1: Your Connection Token

To start with, find your Sendpulse connection token. The connection token consists of your Sendpulse unique ID and a secret key.

Go to your Account Settings and click on API.

Sendpulse token- replug Connection

Activate the toggle button to view your ID and secret key.

Step#2: Connection with Replug Account

Go to Integrations in your Replug and find Sendpulse in the list.

Integrations- Replug

Click on Connect.

Sendpulse Connect

A prompt will appear which will ask you to enter your ID and Secret Key. Enter those and click on connect.

Sendpulse prompt- Replug

These are the required steps to complete the integration.

Step#3: Create a Call to Action in Replug

Jump up to section 1 to learn how to create a call to action in Replug.

Connect with Us

You’re guaranteed a success by using any of these three tools along with your Replug account. Stay connected with us to find out more about Replug’s latest Integration in the next Episode.

If you have already used this feature, please share your experience in the comment section.

Let’s grow together!

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.