“Reaching the inbox is not your goal___ engaging people is.” For Marketers, Email is an influential part of their business success. With the Advancement in Technology, Email Marketing has become essential for the business and its growth. It’s the most cost-effective and convenient way to convey the message to the audience and keep them updated.
Matt Blumberg, the CEO and Chairman of Return Path says that we need to be laser-focused while creating content. Try to find ways to keep the audience engaged with your product or brand by targeting the right audience.
Replug has introduced third-party integrations with some of the finest Email Service Providers to help you procure the leads/subscribers for your business.
Without further ado, let’s have a look at our newest integrations.
FreshMail comes with a profound design where you can create appealing Newsletters without having a technical background. You can design brochures that give an image of the product or brand to the audience’s mind. It creates ease for the people to create a design for their product using the Freshmail template. It facilities you to gather more leads by using glorifying programs and e-commerce courses.
Connect Replug and FreshMail:
Now, you can proficiently handle the FreshMail account using Replug, under a minute.
Once you are successfully logged into Replug then go to Settings and Click on Integrations from the drop-down menu. You will see a list of integrations. Find Freshmail and click on Connect to integrate with it.
Pop up follow:
To get into the FreshMail account. You need to follow a pop-up that requires the Name, API key, and API Secret key. To access the API key. Login to the FreshMail account.
Hover over to User icon > Settings > Plugins and API on the left side of the dashboard. Click on the Integration located under the Plugins and API.
Moving forward, input API key and API Secret into the field of the pop-up and Connect your FreshMail account with the Replug.
MailChimp is an online email marketing platform where you can create a unique campaign for representing your brand in the market and automate your work. It allows you to target the right audience with the right message at the right time. You can email your client, customers, codify the activities, time, and staff with Replug.
Before starting the process of connecting your Replug account to MailChimp. You must log in to your Replug account.
Integrate your Replug account to MailChimp.
Going ahead, Go to the Setting on the top right side of the corner. Click into Integration and the following list of integration will appear on your screen. Click on the Connect button in front of MailChimp.
In the next step, you need to input credentials that contain Username and Password for future processing. If you don’t have an account of Mailerlite then you can Sign up and add your credentials into the field.
After adding, you’ll be asked to select the list which you need to connect with Replug.
MailerLite is another superb social marketing platform for small businesses, where you can not only build up the content using images and videos but also add a countdown timer that dynamically shows the time remaining until you launch a product. It’s more user-friendly, you can edit your content, manager subscribers, and monitor the campaign reports with statistics.
To access the Connection with the MailerLite, you must need an API key. For this purpose.
Connect to MailerLite:
Go to Settings, Hover over to Integration from the pull-down menu. You can see the API key in front of your screen, now you can copy it.
After getting this, you need to connect with the Replug account. Go to Settings just like we did in the above integrations.
Settings > Integration > MailLite > Connect
Then, you’ll be asked to put your MailerLite Account Name and API Key. Paste API key here which you had copied.
Add API Key:
About the Author
Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.
The need to share engaging and viral content is irresistible and instantaneous. Each time you share content on social channels, it’s an opportunity to advertise your business. Replug does just that by allowing you to create branded short links, which you can share with your audience.
The upside to this type of marketing is that you can establish brand awareness and instill trust with your readers. The easiest and quickest way to create and share a branded link is to have the tool at hand. To empower our customers with swift remarketing, we have developed the Replug extension for Google Chrome browser.
Replug Chrome extension helps to create a shortened link quickly just by selecting your brand and campaign. It must be noted here that the brand, as well as the campaign, have to be pre-created in the Replug web application in order for it to be visible in the extension.
Creating branded short links
Creating branded links with Replug is convenient than ever before. Simply navigate to the web page, article or blog you wish to share and click on the Replug extension.
Select your brand which you want to promote and the campaign. Campaigns are really important as they define what kind of widget you want to show your visitors. In addition to that, you have the option to set tags e.g. if the blog is related to e-commerce or marketing, assign it the appropriate tag. This helps you to categorize the links.
Click on the create button to generate your branded link. The story does not end there. If you look at your link there will be some random digits/ alphabet at the end of it. Clicking on the edit button you can actually insert a phrase or keyword, replacing the random digits/ alphabets.
This helps you to better relay your message and connect with the readers. Not only they will recognize your brand but also get the context of the content at hand, Two birds with one stone.
Replug extension also has an autofill URL field with the active tab that saves precious time for the user.
Content Intelligence with Powerful Analytics
After sharing your link on social channels you can see how well it is performing using the “Analytics” module in your Replug account. This helps you to determine the type of content your readers are interested in.
Let take a use case where you share 2 articles on your social channels. One related to finance (we will call it A) and the other related to fashion (we will call it B). Using analytics you can determine if your readers like A or B. You can then alter your content strategy to better connect with your audience.
Parameters such as clicks, links, and conversion rate permit you to make necessary tweaks to your content strategy and improve engagement.
Download and Sign in
The Replug extension is available on the Google Chrome web store.
Digitization has made Brand Marketing a challenging task. There are numerous tools now which can disseminate and automate your work. But, to settle down on one tool that is qualified to accomplish your tasks, is another enigma.
Brand Marketing is like a big oak tree with many branches denoting the marketing subsidiaries. You need a tool that can address all aspects of your brand’s marketing campaigns.
In this blog, I’ll be talking about the atomic necessities of your brand’s marketing paradigms. I’d like to throw some light on Replug and how you can use it to get the most return from your efforts.
Every brand loves to create their unique identity to stand out from the rest. Having your own branded link can help you win an exclusive place in the market.
Replug remarkably creates shortened branded links to solidify your branding and mount your credibility. Branded links give an aesthetic aura to your brand which is more likely to spellbound the customers.
It’s easier to win the viewer’s trust by your authentic branded link.
Branded links are also browser and search engine friendly. A neat branded link is most likely to get ranked by the search engine as opposed to a meaningless URL.
All the popular brands have their own branded links that look very elegant. Have a look at them yourself.
Red Bull uses its slogan “Red Bull gives you wings” in their branded URL. ‘win.gs’ keeps their marketing campaign consistent across all the channels.
Pepsi incorporates its brand name in their branded URL link. This link affirms the identity of Pepsi’s original website.
With Replug, you can easily create your own branded link by adding your brand’s custom domain.
Email Marketing is the easiest and cheapest channel to reach out to your potential customers, subscribers, and your loyal customers. No matter how many communication channels have evolved, none beats the email.
Up until today, almost 48% of the world’s population already has an email account. Imagine the growth of your brand if you effectively exploit the email users around the world.
Replug can strengthen your email marketing campaigns and widen your email outreach. Brands can customize their call-to-actions to target a specific group of people and get them to sign up.
Replug has recently announced its Integration with third-party Email Service Providers.
You can now integrate your Replug account with your favorite ESPs. Check out Replug’s Latest Integrations to help grow your email list: Episode#1, 2, and 3.
Replug tracks the best leads for you and strengthen your third-party email lists.
Replug has the capability to attract domain-focused people by striking them with the relevant call to action ads. These call to action ads can take the best leads and escalate the consumer outreach.
Nathan Gotch of The Gotch SEO company narrates that his company’s revenue propelled from a goose egg to 161% in 6 months. One of the key strategies that won him such an exceptional upshot was using call-to-actions; making the customer experience more fluid and seamless.
Use Replug to create call-to-action ads for attracting the audience for your websites, tracking email leads and whatnot.
Replug lets you concretize your creativity and gives you a variety of options to create the best call to actions. You can choose the theme of your call to action from the options enabled at the time of creation.
For example, you can create a CTA ad to show up right when the visitor intends to leave, or create a pop-up, a banner, or more.
Create extremely captivating CTA ads using Replug and expand the realm of your brand.
Manage Multiple Brands
No matter if you are a small company with a developing business or a giant company maintaining numerous brands, you can trust Replug with every marketing requirement for each of your brands.
Replug provides you with the basic, pro, and agency plans where you can organize 1, 5, and 10 brands; respectively.
Depending on the plan you choose, the least amount of campaigns you can handle is 5.
Replug also incorporates team management by allowing the team members to define their roles and accomplish their tasks.
Retargeting ads are the most powerful tool for businesses to acquire a targeted custom audience. The goal for marketers today is not to bring the audience to the top of the sales funnel but to take them down towards the end.
Watchfinder, an industry that specializes in luxury watches, noticed a 1300% increase in ROI on their ad spend. They did it by retargeting 20 groups of people who showed their intent of purchase.
Many platforms have enabled a retargeting pixel to accelerate focused-driven traffic towards your website. All you have to do is embed the retargeting pixel in your website’s code and the pixel will hunt down your potential audience for you. Facebook, Instagram, and Twitter allow marketers to retarget their platform-users.
Replug assists your campaigns by allowing you to add the retargeting pixels from different platforms like Facebook, Twitter, LinkedIn, Google, Quora; and build up your CTA ads to turn the window shoppers into actual buyers. Read more about utilizing retargeting pixels in Replug.
Replug’s link shortener is a great tool to optimize the links you share in your social media posts. Shortened links are easier to remember and have an incredibly higher click-through rate. Links that are concise and resonate with your brand’s consistency are considered to be elegant and artful.
Often times the pages we try to access have gibberish text in the URLs. That gibberish is understood and remembered only by the browsers, not by the humans.
Imagine how cumbersome it would be if you had to share such URLs in your posts to redirect your audience. For instance, Twitter only allows 140 characters in a single post. Shortened links come in handy when you wish to share your opinion along with the source link.
Hence the declaration states that short links promote social media sharing.
The importance of shortened links doesn’t end here. Short Links are also vital for tracking the activities of the end-users.
Replug’s shortened links come with a facility of tracking those links and analyzing the viewers’ perception towards it. Businesses scout the usefulness of their links and sculpt their strategies accordingly.
A widget is a piece of code that defines a protocol of conduct. You add a custom widget on your website when you wish to integrate a functionality of a plugin or any third party to your product.
For example, if you own a website, you may wish to integrate a chatbot. It’s not a wise choice to build a chatbot of your own from scratch when you can avail third-party plugins.
So work smart, and collaborate with the third parties that provide fully functional features.
Leverage your Replug campaigns by plugging in the custom widgets you desire; to enrich your production.
Replug provides you tremendous opportunities to dignify your campaigns. You could use opt-in forms by teaming up with tools like Optinmonster, Sumo, Poptin, Convertful, or your own custom lead forms.
It doesn’t restrict you just to the opt-ins, there are numerous other options like chat widgets (Intercom, Drift etc.), video embeds (YouTube, Vimeo, Vooplayer, Wistia etc.), Quizzes (BrandQuiz, SurveyMonkey, Outgrow etc.) or any other possible widget you can use for a website.
Feedback and recognition are of paramount importance for us all. I am sure you agree with this statement.
Likewise, Replug provides an evaluation for the efforts you put in for your branding campaigns. Examine the factual outcome from your campaigns and measure the return on your investment.
Replug creates an Analytics inventory for you to monitor and control everything about your campaigns.
Gather an accurate analytical display of your brand’s current situation in the Analytics section of your account.
You can view the number of clicks you received for a particular link, view the conversion rate statistics and graphical demonstration of your individual brand, campaign, or links’ performance.
Replug Analytics will give you a better sense of interpreting the strategies you create. Everything will fall in a perfect circle if you are able to polish your strengths and diagnose your weak links. Replug intuitively makes you optimize your links and enhance user engagement by identifying the forthright statistics.
This will help you a lot with re-prioritizing your time, money, and other resources; and channelize your investments.
Replug’s Google Chrome extension is a real timesaver for your brand management. Instead of taking a long route, you can take a shorter detour and create a branded shortened link by adding the chrome extension.
Simply visit the URL which you wish to optimize, and click on the extension. Replug will automatically read the URL of the website and grate out the optimized link. Read more about Replug’s Chrome Extension and how to use it here.
Replug is built on a foundation to facilitate brand marketers to get the most return from their efforts. To earn a respectable status in the saturated industry, it is fundamental for a brand to have their own unique voice. Replug gives you that voice by making your campaigns flawless and fully effective.
Create branded shortened links for your brands to maintain consistency throughout your social crusade. Branded links add to the credibility of a brand and are more elegant to look at.
Replug lets you retarget your customers with or without your branded call to action ads. Call-to-action ads are very important to broadcast your offers to the public and gather an audience instantly.
Knowing the importance of email marketing, Replug has recently announced a collaboration with many third-party Email Service Providers. You can integrate these third-party ESPs with your Replug account and populate your lists with subscribers that are interested in your products.
Accessorize your websites with features that add to your customer experience. Replug provides you with an option to add custom widgets to your websites.
All your efforts could go in vain if you can’t monitor the results of your efforts. In Replug, you can analyze all your campaigns and prioritize your tasks accordingly.
About the Author
Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.
Every link you share on social media is an opportunity to advertise your business. How? Customized short links are a great way to promote your business.
Before we dig deep into how you can effectively use this marketing tactic, first we must get familiarised with some basic concept surrounding branded shortened links
What is URL shortening
URL shortening is a technique in which a Uniform Resource Locator (URL) is made substantially shortened but still directs to the same page. This is accomplished using a redirect which links to the webpage that has a long URL.
As the number of domains on the world wide web grew leaps and bounds, URLs became more and more complex. The problem reached a point where it was impossible to remember, type and share URLs due to their complexity.
This is where URL shorteners come in handy. They shrink the number of characters in the URL to make it easier to share the link online, whether it’s via email, social media, or downloadable PDF.
Difference between simple and branded link shortening
Branded links are URLs which after being shortened bear the name of a person, company or brand. As the name suggests, they are built to induce branding in the shortened link. As a result, these links boost awareness and recognition.
Each day we share posts, recommend videos to our peers and comment on blogs. Each time we do this, unless we use a branded domain to tell others about this content, we miss out on a massive marketing and branding opportunity?
You share posts you’ve found helpful. Recommend videos that made you laugh. Comment on presentations and other content too and occasionally even slag some authors (only if they deserved it, of course).
But did you know that unless you use a branded domain to tell others about this content, you’re missing out on a massive marketing and branding opportunity?
Why branded links are better than generic short links?
Branded links took the internet by storm and companies got a great marketing hack to exploit. There are a number of factors why branded links are very popular amongst digital marketers.
For starters branded links are very easy memorable and even more so pronounceable. The fact that it utilizes your brand name and can be easily read and remembered by others has a great impact while making a mark on the internet.
A branded link instills trust which in turn increases your CTR. By being willing to share your brand name with your link it offers a guarantee that you are leading them to the destination suggested in your link.
Last but not the least branded links have an inherent reporting mechanism. You can track which piece of content is performing well and gain more insight as to which type of content you need to produce. Along with that, you can evaluate ideal publishing times and performance benchmarks of real estate industry peers.
Protection against Spammers
Generic shortened URLs are susceptible to cyber-attacks. They do not provide the same level of security against hackers as their branded counterparts. Hackers can scam shortened link same way they break short passwords, through brute force.
This means that web pages could become accessible by people you didn’t intend to view them. One line of defence against these attacks is having a custom domain name for your URL. This makes the URL trustworthy and on the plus side most social scheduling tools e.g. ContentStudio, allows you to use your own branded URL by connecting it to one of the custom URL shorteners that support them.
Effect of Link shorteners on SEO
A shortcoming of these type of links is that the destination link is hidden. This gives spammers an opportunity to insert harmful links. As a result, visitors end up on undesired websites.
This causes a lot of problems and relays a bad name for link shorteners. Also, If you are setting up a chain of 301 redirects, which can happen for very reasonable reasons, you might face a few issues in terms of indexing
This practice causes a problem because it gives a bad reputation to shortened links as people who have already experienced spamming will never trust one again. Social networking websites usually put a ‘NoFollow’ tag in the links. This is done as a safety precaution.
This does not apply to link shorteners as they short-circuit the whole process. Indeed, these type of links will be then followed back by search engines which entails that some value will eventually pass through them. This proves to be a huge bonus for people who use social media as part of their marketing campaigns or who just use them to share content.
According to several ranking specialists, it seems that using URL shorteners doesn’t lead to any negative impact on your SEO. As a matter of fact, shortened URLs are considered by search engines as any regular 301 redirects and they will thus act upon it.
Top link shortening tools available
There are a lot of link shortening tools available in the market today. We have shortlisted 10 which present the best value for money.
Replug is a URL shortener and link tracking platform that also allows you to add eye-catching and branded call-to-actions or retargeting pixels to any page on the web. With Replug you can shorten links, track and optimize them with catchy call-to-actions.
It also provides the ability to add retargeting pixels paired with branded links and powerful analytics.
It is used to share ads and market them on a custom domain name directly from your Mac storage.No need to write long emails anymore. With Dropler you can show complicated, processes using screencasts and transfer files with a customized short link
Share links, images, files and more with this powerful menubar app for your Mac. It is an easy-to-use screen recorder that brings video, webcam, screenshot annotation, and GIF creation securely to the cloud.
Ity allows you to create your own branded short links on your domain. You can easily manage links and view click statistics. If you need short links for different websites, you can manage many domains in your account. It provides an API for developers and Google Chrome extension for a better experience.
T2M can be used as a URL shortener with Twitter, Facebook URL Shortener, YouTube URL Shortener. You will get a powerful dashboard which will make your work easier.
How to create branded shorten links with Replug
Using replug is as simple as branded URL shorteners can be. Login to your Replug account or sign up if you do not already have one.
The first thing you need to do is to create a brand. What is a brand you may ask? A brand is a unique identity for your call-to-actions widget. To put it in more simple words, let’s say you have 5 websites, they are 5 unique identities for you, and these 5 unique identities are considered to be brand in Replug.
You can put in your website logo or your profile picture as a brand to convey your message
Follow the below steps to create a branded URL.
Navigate to Brands page
Click on create a new brand and fill in the necessary information e.g. company product name and upload image.
Save your information and navigate to “New Link” on the homepage
Select your campaign and enter the link to an article where you want to add CTA.
You also have the option to add the tags which can be used for reporting later on. Click on save link
Now go ahead and share this optimized Replug link with your audience on social, email, web or any other channel you want.
Notice that besides the shortened link generated is an edit button. You can use this option to change the ending part of your URL. This allows you to further customize your URL, and add meaningful phrases to conjoin brand with a message.
One suggestion is to choose these words/ phrases very carefully to be in sync with the message being replayed in the content. This helps users to better relate to both your brand and the content in question.
Branded shortened links are a great way to promote your brand. They can also be converted to eye-catching CTA’s to help improve conversion rates. Similarly, they can be tracked to evaluate the performance of your ads as well as the content you share.