Effective Link Building

Effective Link Building: What is working in 2020?

Being a webmaster requires persistence, hard work, and a lot of patience. However, these are just the essential traits of a successful SEO marketer; when you intend on achieving a higher rating on Search Engine Result Pages (SERPs) and boost your website’s reputation, it is essential to be familiar with all the state of the art link building and technical SEO strategies that could take your website to the next level.

When analyzing such approaches, a site owner would have to particularly emphasize the importance of both on-page SEO and off-page SEO.  While the on-page SEO is related to managing the content that is on your particular site, off-page SEO is a way of ensuring that your approach and activity isn’t limited to engaging with your existing audience.

The significance of off-page SEO is often undermined; several webmasters overlook what they can achieve with it. “Off-Page SEO” denotes every activity commenced by site owners away from their website that can assist them in achieving a higher rating on SERPs. On-page SEO takes place on the website while the off-page searches engine optimization outside your website.

Backlinks and Internal Linking

Backlinks and internal linking are separate concepts, and it is essential not to get caught up between the two. Proper understanding is a vital trait of a successful site owner.

A proper linking structure is necessary for progression, and for it, you would need to understand the distinction between the two types.

Internal linking refers to linking a particular web-page through a keyword in a different page. A demonstration of it would be to link a page of your website to another that has similar content. What it effectively does is that it notifies the user that the site has similar but more in-depth content on a specific topic on the following page that is linked.

Linking increases the bounce rate since the users who might be searching for a specific topic might scroll between pages and spend more time exploring your website. If the content quality of the website is high, then there are a lot more chances of an increased audience.

Such activities are noticed by Google or search engines, and it contributes towards getting a higher and better rank on the SERPs.

Backlinks and their significance

Backlinks are when an external website mentions or gives mention yours, and such a reference is made through a backlink. It can provide significant assistance in reiterating your site’s reliability, producing a network of an entree through various web pages and publishers.

The importance of link building cannot be undermined, and therefore it’s vital to be well-aware of how to proceed with it and how does it contribute towards building a robust online presence.

Several site owners might think that link building isn’t that important, and they should spend the time and effort required into something else, but that’s not the case. Analysis has shown that various websites have achieved a higher rating even in 2020 through sensible use of link building

How does a webmaster benefit from link building

The SEO technique of link building assists the reader in finding informational articles and blogs online through various web-pages; it aids brands in getting discovered through the great content sources to present online.

Link building is beneficial for websites and webmasters. When you get backlinks from a website that has matching content as yours, it provides an enormous boost to the status. Since backlinks are often acquired sites that have a similar structure and content subject as yours, it helps attract the organic audience on the website. Access to organic traffic means a higher bounce rate, meaning that the people are more than likely to spend time on your website, exploring it for useful material.

When you get a backlink from a well-reputed website that has a higher domain authority than yours, it provides a signal to search engines that the content that you share on your pages is high-quality content and worth mentioning on other sites; it is a crucial factor in getting a higher rating on search engines and moving up ranks.

Although the user perceives simply a link’s part, the search engine comprehends the complete structure of the hyperlink and abstracts valuable data from it. Linking to a blog on your website is simple by way of a hyperlink, which will direct the user to the desired web-page. However, while linking back to the same blog on a different page, link building procedures need to be prudently obeyed to ensure that Google search engine can easily find and access your page. It means choosing the correct text to be used in the hyperlink. It would include confirming that the keyword exists within the hyperlinked text, and frequently checking to comprehend that your link is still active and it hasn’t broken.

Factors to consider with significant link building

Link building is a technique to enhance your website’s status and rating on the search engines. However, as stated previously, it required knowledge of not only SEO optimization but strategies as to how you can take your site to the front pages.

The first thing that you need to ensure is that you post high-quality content on your website. The ‘’Content is king’’ phrase is every green for every site online. When compiling content for your website, there are a few things that must be considered because even if your content is well-written, these can still be a major turn-off for any visitor on your site.

One of the most important things is that your content should have minimum grammatical mistakes

If you are someone who doesn’t have a firm grip over the English language; an excellent way to composing the most error-free content is by verifying it through the Grammar checker tool. The online grammar checker is a straightforward tool to access and use; all it requires is the user inserting their text into it and searching for any grammatical errors. It can help you find punctuation, spelling, and sentence structure mistakes along with spotting and correcting any misuse of clauses and phrases. So, you can use the tool to ensure that your text complies with all the rules of English grammar and composition.

The other major turn off when it comes to online articles is plagiarism.

A webmaster is well-aware of the damage that can be inflicted by the detection of plagiarism in the posted content. Apart from resulting in a copyright strike, it could lead to a negative impact on the site. Therefore, it is always advised to check your work before any final submission. One exceptional tool to ensure that your work is plagiarism-free is by checking it through an originality checker before posting it online. The online free plagiarism checker is one of the most accurate tools in its category. Another benefit of using it is that there is no word limit imposed on the free edition, so you can effectively check the file without worrying about the word limit.

Backlinks from high authority sites

Another major factor that needs to be stressed is that your site should be getting linked to the one which has a higher authority score than yours, or otherwise, it would be of no use since a site already ranks below yours on a SERPs wouldn’t possibly be of many benefits. You can check both the Domain Authority and the Page Authority of any website by the DA PA checker. It’s a free online tool that requires minimal computing expertise while delivering maximum benefit. The tool is developed with the latest MOZ ranking technique and evaluates the exact authority rating of a site.

A key to writing an interesting article is by ensuring that it delivers complete meaning while staying in a specific word limit. The word counter tool can be used to confirm that the allocated word limit has been followed while writing the article.
seo

Some Do’s and Don’ts for link building

There are certain things that you can do, and these are regarded as the best practices for a better and healthier internal linking structure.

Google’s examination methods are progressive; they keep making amendments to it, and according to the latest rules laid down in September 2019, it is now capable of identifying spam links.

Applying the rules on the link building sample, you would need to separately identify the content type you are sharing over the blog. When sharing a link, a tag of rel= “UGC” assists Google in understanding that you are mentioning the user-generated content.

It is an ideal specimen of the developing characteristic of link building and how it could pose a challenge to marketers for compliance. Luckily, there are certain dos and don’ts that you can follow, which have proved to be extremely helpful over time.

There are other things that you could follow, but they could be time-specific. So, you would have to identify the new rules and comply with them accordingly. As stated earlier, webmasters need to be aware of the development being made to ensure that they keep up with the high demands.

The following set of dos and don’ts have appeared to be useful and applicable over every stage of criteria that has been introduced.

Do: – Inserting long keyword while link building

It should come to no surprise that keywords perhaps are central to generating traffic on your website. It provides the reader with the idea that they will get what they are searching for, and it also gives a positive impression since while reading an article, the user can access another one that it finds attractive.

Keywords are central, and there are proper guidelines as to how you can come up with the perfect one. However, there is another thing that needs to be noticed. It’s that when linking, you should add the long keyword and link it to the particular article through a hyperlink.

Adding a Long keyword and linking it assists Google in link contextualization and shows it to honestly interested users. It’s one of the best ways to increase the bounce rate of your website. If you have published highly informative and helpful content on your site, link building can be a key to attracting more visitors.

Do: – Increasing the page’s social visibility

Social sites like Facebook, Twitter, and LinkedIn are top-rated. Social visibility is one of the most successful and efficient ways of getting more visitors. Embedding links in multiple social sites can help to achieve a better rank on SERPs.

However, there is one thing that is worth mentioning here, and it’s that if you are intending to encourage users to visit your website, targeting the right audience is extremely important. For instance, if your website is related to cooking recipes and techniques, then it is advised that you feature in pages and groups or engage with the community that is interested in cooking and intends on learning something new. It is the key to getting organic traffic on your site.

DON’T:- Searching for paid views

You can find several people online that are selling views for a site. Buying links is a strategy that is disliked by Google and other various search engines, plus it isn’t of many benefits to a site owner as well.

It’s a way that could help you increase viewers for the time being, but it isn’t instrumental in the long run since the bounce rate for it is extremely low, along with the engagement on your articles wouldn’t be very efficient. Furthermore, buying views won’t be very beneficial in the long run since people wouldn’t care to share your website further or recommend it to their friends.

A link building practice for 2020 will be to refer the rel=” sponsored” tag if you have an agreement that is based upon compensation.

DON’T:- Mentioning the same keyword repeatedly 

We all are well-aware of the importance of keywords and how it could be crucial in achieving a higher rating. However, that is to say, and you should never mention the same keyword repeatedly over the article.

It won’t be much sufficient, and you can replace it with slight modification based words that have a similar meaning and link it to the same web page over your article. It will make your link building SEO Technique more effective and would assist in getting a better rank.

DON’T:- Spam links

The spamming link is a massive turn-off for the search engines and the viewers. The quote ‘’Quality rather than quantity’’ should be emphasized here, and you should only opt for linking more contextually and systematically rather than spamming links.

Spam links are annoying, whether they are internal links or backlinks, they frustrate visitors, which could impact the engagement and visitors on your website.

It is advised that while making the ink structure, only refer to a particular page a few times instead of linking every other line.  Many webmasters make the mistake of spamming links online either on social platforms or on their web-page. It leaves a harmful impact on the readers who prefer quality since it’s a well-acknowledged fact that people with quality content would instead engage with the right audience than with uninterested ones.

DO: – Keeping track of your backlinks

Several webmasters spend their time, effort, and energy in getting new backlinks, and they overlook one of the most critical aspects that are to keep track of the ones that have already been published previously.

If you don’t track the backlinks, how can you conclude whether you want to have newer ones, or would you instead pause and work upon something else?

At one instant, you might have hundreds of links pointing towards your website, but in a few days, when you check back to your surprise, you might find some of them gone. The key to it is that you actively engage with your audience on your social sites, it will effectively help you generate more links to your website, and it would be the more active ones.

An important point to note here is that you have no control over what others would do with their website and particularly with your backlinks; hence you may find some of your previous links missing, which would impact your linking structure.

Therefore, you should always keep track of your links before deciding to go for new ones.

DO: – Establishing a content pillar

Content is the heart and soul of your website. Whether you are an online business, informative site, or a news platform, the quality of your content is something that would decide the fate of your site.

You should always publish well-written content, and it has all the essential traits that might be required for SEO optimization. Only such content attracts traffic and encourages people to access internal links and mention your site through a backlink on theirs.

The posting frequency is a question that often confuses several site owners. The question ‘’How often should I post?’’ is the one that may have different opinions attached to it. While many publishers try to post content continuously, such a high posting frequency might lead to information overload.

Such a tactic could hamper the site’s growth since not many people are free of their daily worries to continuously refreshing the site to access all the latest updates.

Creating a content pillar is an excellent way to deal with it; it should be made once in a while. A pillar article is generally an article which follows a tutorial style. Usually, such articles are longer than 500 words with a lot of practical advice and tips. It is a unique way of engaging your audience in healthy activities. Furthermore, the length of the article ensures that it’s brief, which allows users to read it between their breaks.

Getting Backlinks

Backlinks are essential to achieve a better rating than before on Search Engine Result Pages (SERPs). The long-anticipated dream of every webmaster to get to the first page can only be achieved through effort.

Backlinks are essential, and a very efficient way for new websites to get backlinks is through the Backlink generator tool.

The tool is encompassed with benefitting features that would help you find sites and attract organic traffic onto your platform.  To accomplish the requirement to get free backlinks from various platforms, this is crucial in attracting search engine on your website.

Getting organic backlinks is difficult, and the Online backlink generators can help you with it. The best thing about it is that you can access it without any costs involved, which is excellent considering that beginner websites are usually tight on a budget. They can’t afford the expensive online software that can assist them with the task.

Getting Backlinks from websites with higher Authority

The crucial aspect is that you get to have backlinks from websites that rate higher than yours, and it’s vital considering the Authorities only increase with a higher audience and better engagement. Getting backlinks from sites with higher Domain Authority and Page Authority would assist you in getting more visitors.

Artificial intelligence features

Every backlink is produced; naturally, the tool is developed with Artificial intelligence features encompassed, making it more convenient and accurate to find the right sites. It only contributes towards finding the websites that have a similar structure and genre as the one that you have developed.

Relevancy of backlinks 

Relevancy is one of the most critical features of backlinks. IF you get a lot of backlinks from websites that don’t match what you have posted on your, there is a high amount of chance that such links are going to have low weightage. The backlink generators only create relevant backlinks and within a few seconds.

Usage

The usage is another characteristic of the tool that makes it an exceptional choice. Anyone aware of the basics of computers can easily use the tool to access links for their website.

The following steps have to be followed:-

  • Access these tools
  • Scroll over to the Backlink generator tool
  • Paste the URL of your website

Only these three simple steps can help you find the required websites and within a few seconds.

Privacy

Many users are concerned with the privacy of their search history.  Although there are several websites out there that have been claimed to be saving the user’s records, they ensure that the security of the searched material would be the responsibility of the user. It would be entirely liable for any breach in the policy, although the tool is designed to discard any searched data as soon as the user is done with it.

Further Benefits

These sites developed for maximum benefit to the user. It has up to different tools that not only help in composing content but furthermore, their application extends to efficient site management. You can use various tools for your benefit in the most straightforward possible manner since all of them are free and highly efficient.

Conclusion

Backlinks are one of the most essentials in order to increase the site’s ranking on the search engine result page. However, Google never suggests to get the backlink artificial instead your content should be potential of getting the backlink from another website naturally. If you still want then above ways can help you to get the backlinks quickly.

Besides the ranking on the search engine, the backlinks are also effective to increase your site’s domain authority. According to the Moz, the biggest factor behind the increase in domain authority is the quality and quantity of the backlinks.

Author Bio

“Afrasiab Ahmad writes SEO articles for online business marketers and SEO tools users to make their Google rankings surge. He contributes articles about digital marketing, SEO techniques, and tech regularly to Prepostseo.com

About the Author

Content-Promotion-Tactic

19 Marketers share their Favorite Content Promotion Tactic

Content promotion is challenging but very important. If you don’t promote your content then its gonna get lost in the sea of articles that get published every day. So what content promotion tactics work the best?
Well here are 14 marketers working in the trenches sharing their favourite content promotion tactics:

10 markets share their content pomotion tactic

Waqar Azeem, Content Studio

contentstudioI think all of us have heard the phrase that “content is king” but not many talk about the queen which is the distribution part of it. And, the distribution methods really depend on the type of content you are trying to promote. If it is not a time-sensitive content then you need to have an evergreen campaign that shares the same piece of content with different captions and images multiple times over the year on your social channels. This is such a simple tactic which can massively increase the reach of your content. So, if you have multiple evergreen campaigns running for multiple pieces of content, just imagine the number of increased eyeballs your content would experience. Another good tactic to boost your content without paid ads is to create multiple small pieces of content in different formats. For example, if it’s a blog post, convert it into a video or multiple short videos.
Then turn in into a podcast, or create infographics out of it. Drip-feed all of this content to your social media channels and get the extra exposure your content deserved

Amanda Thomas, Konstruct Digital

 amanda thomasWe’ve all been there before. You spend hours and hours perfecting and refining what you think will be the best article written on a specific subject. You hit the publish button and wait for the shares, comments, and traffic to start roaring in.
Instead, you get crickets and wonder if it’s all for nought? If you build it, they don’t necessarily come.

Here’s an ultra-quick win to help get the ball rolling on your content promotion:

If you reference a brand or person in an article – reach out to them and ask if they’ll share. I find reaching out on social tends to work well, and person to person (rather than from brand accounts) is even better. But if you can’t track down their social profiles, you can always try a tool like hunter.io to find an email address. Alternatively, Buzzstream has a great tool for locating email addresses and social profiles.
Obviously, there are more sophisticated content promotion tactics out there, but I always like to start with the quick wins.

Jeff Gapinski, Huemor

Jeffrey

From my experience, the most effective tactic right now is to build content around survey results.

The goal is to design a survey asking questions that your prospective clients want answers to.
Once distributed, amongst the questions you should have a question asking for any additional comments for possible inclusion, their email address, website, and name.
From those responses take a look at who contributed. Find the highest value contributions from a content perspective and cross-reference them with the authority of their domain. Reach out to these individuals and let them know that you’d like to include them in your content.
You can ask directly for backlinks for the post in exchange for including them, but we prefer to just include individuals without specific stipulations. More often than not, people are so excited for the free publicity that they’ll organically link and share the content.

Matthew Dobinson, Expert Cog

Matthew Dobinson

I like to run Facebook ads to my content in the form of a competition when people click on my competition ad, they are brought to a chatbot that gives them the URL of my content and asks them to share it and tag a friend in the ad post in order to enter the competition.
This forces my content to have a ‘viral’ effect and with enough ad spend it eventually gets traction. Pro tip: When you announce the winner’s message everybody in your list and offer a second competition, you can ask them to tag 5 people each in the comments or share a different piece of content. Depends on what you’re trying to achieve.

Chris Sloane, Heaviside Digital

goodlighting

If I need to promote a piece of content – I’m going to make sure that I get it in front of the right people, and ensure as many of them as possible will see it. I’ve tried several methods, and have found that running a Facebook Ads campaign is the best way to do it.
Depending on the content, I have many different approaches I can take to get the right audience, from customer email lists to interest targeting to website visit lookalikes. Each one has its advantages and gives me confidence that not only will the right people see it, but they might share it as well and increase my reach. I can also get a sense of the actual engagement with the content to see if it is actually resonating with my target audience. If not, either the content or the targeting is off – and I can test that too with different testing.

As a bonus, I can also retarget engaged content consumers with offers for a relatively cheap cost.

Tarek Elqoulaq

tarek-elqoulaq

One of my favourite content promotion tactics is reaching out to people or brands that I mentioned in my content, and just letting them know that I included them in it.
The main reason this works so well is that reaching out to someone to tell them they were mentioned in your content comes off as a very natural reason for interaction. It doesn’t scream that you want something back from them in return. 

Once you’re done writing your content, it’s as easy as gathering all the people/brands you mentioned and find the best email address to get in touch with them. In terms of the actual email to send out, I typically like to include in the subject line something along the lines of, “I gave you a shoutout”. When writing the actual message of the email, make sure it accomplishes three things:

1) Introduces yourself to them
2) Notifies them that they were mentioned in your content and an invitation to check it out
3) Requests a backlink or shoutout on their social media profiles (if their following is big enough)

Keep in mind that even if whoever you’re reaching out to doesn’t return the favour with a shoutout or backlink, at least you’ve introduced yourself and given them something of value. It can even create an opportunity down the line to reach back out to them for another content promotion campaign you’re running.

Shaurya, Attention Always

attention always

One of my favourite ways to promote a piece of content is to email everyone who has been linked in the article and let them know that we have linked to them. Every webmaster knows how important links are to rank on Google.
In the same email, I ask them if they can share the article on their social media. Thanks to the principle of Reciprocity as outlined in the book “influence”, people share it 90% of the time.

For example, When I made a post about generating SEO leads – https://raventools.com/blog/seo-leads/ which had the same format as this one (an expert roundup), I emailed the 20 experts featured to share it on their social media. Most of them did. As a result, the post got more than 150 shares online due to the ripple effect of the initial content promotion the experts did.

This content promotion tactic does not only help you get social shares but also Links as you are able to establish new relations with people by doing them a favour.

Kevin Dam, Aemorph

kevindam

Guest Posting! It allows for great control and choice. We’ll create a skyscraper piece of content and split it into chunks before reaching out to pitch different chunks to different sites, which will all link back to the skyscraper.

 

Deepak Shukla, Pearl Lemon

 

pearl lemon

My top content promotion technique is social media sharing. I will write outposts with a ‘call to action’ to comment for a link/page/etc.
The posts are spaced to be better viewable on mobile, sprinkled with emojis to grab attention and have a thought-provoking question to help push for comments and engagement. 

For relevant posts, other industry experts are tagged to help drive their followers to the posts as well. This is done on both Facebook and Linkedin. Another content promotion strategy I use is newsletters. I will create a landing page and do some promotion for a newsletter I write and build them into automation. 

The newsletters contain relevant links and links to landing pages and deliver the relevant URLs directly to the email list. The combination of these techniques has proven to drive traffic to our sites and help push to certain product pages.

Mazen Aloul, WebQuest

image director

My favourite way to promote content is to include relevant influencers in the piece and ask them to help promote it once it’s published. You don’t need to be writing an expert roundup to have influencers. Adding industry experts not only add expertise to your article, but it’s also a great way to build long term relationships with them. 

 

Michael Costin, Local Digital

michael costin

My favourite content promotion tactic is related to video content on YouTube.
As we all know, it can be tough to drive views on your YouTube content organically. And a video with only a few views kind of looks like it has been sitting there gathering cobwebs, and the implication is the video is no good or not interesting, despite how much effort you may have put into it.

So, an effective way to get the ball rolling with a new video on YouTube is to run some ads to drive some views and engagement on it. I like to make sure the ads are targeted to people that are relevant for the video, by using a combination of keyword targeting and in-market audiences. Then, just a small budget of $5 per day can generate some decent activity on the video, enough to have it on its way.

Matt Diggity, Diggity Marketing

man in black

My content promotion strategy is focused primarily on email marketing and social media. On the email marketing side, new content pieces are emailed out to my list subscribers.  This list is grown via lead magnets and capture forms, fueled by cold and retargeting ads.
Monday morning US time seems to be the sweet spot for the SEO niche for email promotion.

 

 

On the social media side, I post a teaser and link to the content in:

  • Industry groups
  • My brand’s Facebook page
  • My personal Facebook wall – making sure to tag businesses and influencers who were referenced in the content itself
  • My Twitter feed – likewise tagging relevant people

These days I’m doing my best to repurpose content to get exposure on other promotion platforms.

For example, instead of just creating a textual article for a website, we’ll create a 5-10 minute video version for the YouTube channel, expanding the reach.

Chris Porteous, My SEO Sucks

Chris Porteous

My favourite tactic is to look for content gaps in the competitor’s strategy. Most subjects have been covered to death. However, doing your research well helps you discover that your competitors are possibly not covering niche relevant content.
Implementing this strategy requires some effort, but is a straightforward practice for the most part. First, you need a strong buyer persona (this is something that you should already have handy). Research the keywords that could be of interest to this persona and see if there’s an excellent idea left unchecked by the competition.

When you find it, write about it using the appropriate keywords. Long-form content is the best option in this case, as you want to become the point of reference. It will certainly rank well, giving you an edge against your competitors. You’ll also have well-research and unique content that they don’t, and they will need to do some legwork to catch up.

David Bell, Diving Bell Creative

David Bell

We’ve been seeing more clients wanting to incorporate video content into their content strategy – either as standalone content or to support a blog.  Since there’s a higher cost associated with producing quality videos, clients want to see results right away.  As a result, we’ve started doing more Facebook advertising to promote that blog/video content.  To do it in the most cost-effective way, we started seeding engagement metrics.  Higher engagement = lower CPC.  

How do we boost engagement rates? We share the content with people who are already engaged with the brand – Facebook followers, or custom audience made of site visitors.  The ads themselves often will have a callout asking people to comment on the post which increases engagement.  Once we are seeing some traction with the ad, we change up the copy and broaden the targeting to lookalikes or other audiences we want to target.   It’s a tried and true method that helps keep the clients happy and makes us look smart.

Dan Christensen, Averse Pest Control

Mask Group

As the in-house marketer of a local pest control company, sometimes it takes real creativity to get traction online, especially in an industry that most people think is boring. The content that is on the website has to be extremely relevant, informative, actionable, and entertaining. “The whole shebang”, in essence.
Many people like to bag on “boosted” Facebook posts, but that’s only because it seems “beginner-ish”, however, we’ve found it to be extremely successful in promoting ourselves in our local area. 

For just a few bucks we can expand the reach of our content to people who are potential buyers. Not only does this tap into people who will buy right now, but it gives us great exposure to those who are not quite ready to buy (exactly what a local company needs – more touchpoints). 

We’ve been using replug.io for some time now, and it allows us to easily target those who have landed on our site, leading to a much higher conversion rate than with using a cold targeting approach.

Charlie Morley, Movement SEO

Charlie Morley

My ‘favourite’ content promotion tactic is whatever is most relevant and targeted to the client or website I am working with at that time. How you aim to promote the latest blog post for an international eCommerce store with a presence in many different countries is going to be extremely different to how I would go about promoting an offer that a local supplier of goods is running for example. 

Working with a small manufacturing company in Australia recently we had to step offline in order to enhance online presence and reviews. After successful projects were completed I worked with the client to produce promotional ‘content’ that could be given or mailed out to their customers which we hoped would lead and motivate them to leave positive reviews online. This saw a large increase in the number of positive reviews within Google, boosting local SEO performance in the process. 

This bespoke approach to offline communications may be hard to scale for larger websites but it is still possible. While working with an international eCommerce store we were able to increase Trust Pilot reviews by including a simple byline in emails asking repeat customers to leave a review if they were happy with the service or purchases they had made. 

Austin Cline, Sitemap

Austin Cline

Promoting an article to a cold audience is hard and can be expensive to get traction. One strategy our agency has had tremendous success with is to reach out to any person or company mentioned in our article through email, Twitter, or LinkedIn to let them know about the article. If they like it, we encourage them to share it with their network. This puts our content in front of a relevant audience and gives it a great boost.
Of course, we’re all interested in getting great backlinks. If they have a website, I will include a note in the message and ask if they’d be willing to put a link to the article as well. Sometimes we’ll include a particular page or post where the link might be most helpful. Again – way easier and cheaper to secure a backlink this way.

We’ve had great success using this tactic and encourage others to try it out!

Wyatt Mayham, Mayham SEO Consulting

Wyatt Mayham

My favourite solution that I have found converts the best for promoting content ensures you #1 have something worth promoting, and #2 reaching out to websites that have shown interest in the content in your vertical before. I’m going to use surveys and studies in this example specifically for Multiple Sclerosis because that is the last campaign that I have worked on and what is top of mind for me.

When you first start working on a campaign and know you have a great piece of content, I usually start with a google advanced search to find bulk opportunities. When setting up the campaign in this example I will google search “Multiple sclerosis” + “study” and “multiple sclerosis” + “survey” to surface websites who have written about Multiple Sclerosis studies before. Now I have a list of people who are already interested in this and have written about it before. Google news usually surfaces some of the best results here. I will then scrape these opportunities and run Hunter.io to find all the relevant contact information and import these into Pitchbox for outreach. 

In your pitch, make sure you explain why you stand out over every other similar piece of content. In my example, we had surveyed more users with multiple sclerosis then even some clinical trials. That is something that will catch the eye and get someone interested. Even asking them “Is there anything else you would have wanted us to ask in this survey? We do them fairly frequently so if you ever want to collaborate or contribute to the questions next time let us know”. That is now adding a bit of personalization to an already awesome piece of content. Also, you have now created a relationship with this person if they respond back which will end up as another link later down the road. 

If you are promoting content that is a cookie-cutter version of other content, I would go back to the drawing board before starting your content promotion.

Skyler Rees, Ardent Growth

Skyler Rees

One of my favourite content promotion tactics for law firms is to take the newly minted piece and throw a few ad dollars behind it targeting people who are likely to engage on social and coupling that with some enticing copy. The ad spend gets it in front of the right demographic and their own engagement helps it get additional reach. 

If you know your content as a decent search volume (or a high-intent one) you can always run some additional paid search ads to get it in front of the right people at the right time as well.

I encourage people to also shoot a 30-second video to accompany their ads on social and on search ads (if they’re running YouTube ads). It dramatically increases the CTR and reduces your overall CPC.

I know paid isn’t always the most fun or ingenious way to get additional traffic but there’s a reason why paid advertising has been around for so long: it works.

Nick Malekos, LearnWorlds

Nick

Online education on the rise, eLearning is becoming increasingly important and our society is valuing knowledge above everything else.

Reusing content as an online course seems more valuable and gets people to engage more, adding there a shareable certificate to the course, and you could go viral!
Not to mention that gated content seems more valuable and is an opportunity to collect leads. All you need is an online learning platform  and re-using your blog posts, YouTube videos or webinars

 

Author Bio: Shaurya Jain is a Digital Marketer specialising in inbound marketing. He loves to dabble with new technologies.

 

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