B2B Email Marketing Tips

5 B2B Email Marketing Tips to Swear By

B2B email marketing focuses on businesses rather than individuals, and the purchase decisions are made on value transfer instead of impulsion. The sales cycle is considerably longer, and it may involve multiple decision-makers, making B2B email marketing significantly different from B2C. A lot of email marketers apply the same strategies for B2B email communication, which they use for B2C, thus never achieving the true potential of B2B email marketing. Today, I will discuss the top 5 B2B email marketing best practices that will help you unlock the true potential of your mailing lists. Read on for a deep dive into the topic.

What Makes B2B Email Marketing Different From B2C And How To Approach It

B2C is more focused on driving sales on almost every message, and it contains little to no educational content. Moreover, the purchase won’t have a long-term impact on consumers. However, B2B purchases have lasting effects on an organization, and one needs to invest in educational content spread over multiple emails before prospects start engaging truly. You will also have to optimize the messages to deliver value for each stakeholder who takes part in the buying processes. Thus, the B2C approach of generating revenue from single emails isn’t going to work out. We can consider that their identical objectives are the reason behind many email marketers applying similar strategies:

b2b vs b2c

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Now that we know about the differences between the two, let us understand how to approach B2B email marketing. Firstly, you will need to curate your content for a rational buyer and focus on lead warming. You also need to understand your prospect’s requirements and satisfy multiple employees’ concerns before your message reaches the actual decision-maker. You can find the subtle differences in the approach in the below table:

difference in b2b and b2c

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Emails have the best ROI as a digital marketing channel, and B2B emails have 47% higher CTR when compared to B2C messages. Also, checking work emails daily is still a part of every organization, and there’s no reason you should miss on B2B email marketing.

email ROI

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b2b email marketers

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That’s enough of polishing the basics. Let us explore those five B2B email marketing best practices that will help you need to try without fail:

#1 Use Personalization + Dynamic Segmentation Simultaneously

Just because you are going to communicate with different professionals from different levels of hierarchy, it doesn’t mean that you should give up on personalization efforts. You should segment your mailing lists in a way that helps you address different hierarchy levels and then run personalization efforts to make your messages relevant to the job profile. Focus on your prospect organization’s needs and send content as per the powers and understanding level of the concerned job profile.

personalize email

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Dynamic segmentation comes in handy in filtering your mailing list proactively. It aids in targeting the contacts based on their recent activity on your website and response rates to your ongoing email campaigns. Thus, you will be able to get the benefit of staying relevant to the current phase of their buying processes instead of sending messages in a generic fashion.

list segmentation affect on email marketing


Personalization coupled with dynamic segmentation is one of the highly effective ways to achieve the right send times. For instance, if your prospect viewed a certain FAQ on your website, sending them a relevant resource on the topic within a few hours can significantly help the customer journey. 

#2 Develop Content For Multiple Stakeholders And Offer Cascading Value Propositions

As I mentioned above, B2B email marketing relies on delivering value and establishing reliability. This will require you to create extensive content that complements all phases of the buyer journey. You should start by knowing which stakeholders are going to take part in the purchasing process. A finance manager’s concerns are always going to differ from that of a production or sales manager. Yet, all of them come into the picture at different times and even stay in the loop. You can use the below chart to create email content development guidelines for addressing them:

b2b customers

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Also, optimize the subject lines, preheader text, and CTAs for various stakeholders when creating resources. Once you develop the basic framework for your email content, you should use different formats to distribute it. This makes content consumption easier. Drip email campaigns are the best solution for offering cascading value propositions. They help you deliver the right content via emails based on engagement and timing. Instead of bombarding the readers with huge amounts of information that either doesn’t connect with their job role or is irrelevant to their buyer journey only discourages further engagement. Below is a schematic diagram of how drip emails deliver meaningful resources using cascading send rules:

CTA for emails

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I find that using self-nurturing landing pages is a great way when you don’t know the exact profile of your recipient. You can use customized URLs from Replug to track their activity and improve your database. 

#3 Leverage Newsletters To Project Thought Leadership

Newsletters are a multi-purpose tool for B2B marketers. They help establish thought leadership by engaging the readers consistently over information that aids their business. They give you an opportunity to send insights on various aspects of your customer’s business and place your product/service as a facilitator of the benefits you mention. In many cases, it takes weeks to go through various offers, terms and conditions, technicalities, and discussions before they approach you again. You can use newsletters to keep your prospective clients engaged during those ‘colder’ phases, and it generally acts in your favour as opposed to brief periods of staying out of touch. No doubt, email is the hot favourite of B2B email marketers when it comes to content distribution:

content distribution channels

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Sharing industry-level research, opinion pieces, and inputs from technical experts are some time-tested ways of projecting thought leadership. You can use tools like ContentStudio to keep your subscribers engaged through highly refined content pieces from third-party sources. The below email from Smartsheet helps it take an authoritative pose, and it will surely increase its trustworthiness among the readers:

smart sheet

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Similarly, if you are a SaaS company, you can send product-specific tips and tricks within your newsletter during the trial period. Here’s an example of doing so from Miro:


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#4 Be Smart With Curation In Your Email Templates

Having the right B2B HTML email templates matters! Content plays a decisive role, but curation is another aspect that impacts your campaign’s overall performance. The number of B2B buyers remains less when compared to the B2C buyers, but the ticket size is considerably huge. Thus, you should invest in beautiful email marketing templates that provide dynamic content blocks as it helps your personalization efforts apart from improving aesthetics. It also saves you from degrading your brand value in situations like sending an email with wrong images or URLs, as you can change them even after sending it.

This is how Crowd Writer UK works when they email other businesses. Having personalized subject lines and simple and authentic content has boosted their email marketing campaigns. When curating your content blocks, use visual hierarchy rules for getting the best aesthetic appeal. Keeping the paragraphs and lines shorter is a must, but your email typefaces, branding elements, colour palette, the separation between adjacent elements, font size, and colour play a huge role in determining your message’s readability. Mobile optimization is also necessary as 51% of the total email opens come from smartphones. Here’s a great example of curating a B2B email template in the right manner coming from none other than Campaign Monitor:

email template

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#5 Constantly Track Your Success Rates And Redesign Your Efforts

Lastly, I would like to tell the readers that tracking your campaign results is 10x more important in B2B email marketing. The reason? Right from the decision-makers to the purchase cycle, everything keeps shifting while your competitors are going to target your leads far more aggressively than the B2C sector. Keeping a tab of how your email copies perform, the subject lines that get maximum opens, most coveted gated content, and CTAs apart from the regular email metrics will pave your way to success. You can learn from successful conversions and replicate the model that helped you convert in your ongoing efforts.

email stats

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Most businesses run an email audit on a yearly basis, but it is advisable for B2B firms to use real-time insights and constantly tweak their email marketing strategy as per the latest performance results. As the businesses continue to evolve with technological advancements and shifts in end-customer perception, B2B marketers will have to constantly evolve their processes through consistent evaluations.

Putting It Together

Coming towards the end, I will draw your attention to one common trait among all of these five B2B email marketing tips: Cater to the needs of the buyer journey on a real-time basis and follow a flexible approach. No doubts that running email campaigns for business-to-business interactions is complicated but following these email marketing tips will help you focus on getting results through coordinated efforts. I hope these tips help you get greater success in your next B2B email marketing campaign.

Author Bio

Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing company that specializes in crafting professional email templates, PSD to HTML email conversion, and free HTML email templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz, and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.


About the Author

Hi, my name is Farwa, I write SEO optimized Content on absolutely any niche! I write unique blogs and creative content on topics of my interest. My passion is to write on what's new and trending!

ecommerce reatrgeting

14 Crazy-Effective Ways to Boost E-commerce Sales Through Retargeting

Do you know the number one reason e-commerce businesses fail? It is not because you lack resources or that you are selling an unsellable product. But it is because you quit even before you get started.

The thing is, giving up will deprive you of achieving potential success.

You may think you did everything you can when you are yet to try other tactics to promote your online e-commerce business. One of them is retargeting.

If you haven’t tried retargeting yet, then there’s more reason you shouldn’t give up. But what is it really? And why should you give it a try?

What is Retargeting and Why is it Important

Retargeting is a process of showing relevant ads after a person leaves your website.

For instance, you visited an online clothing store. You browsed for a bit and left without purchasing anything. And then you opened your Facebook account and saw an ad from the same online clothing store.

That ad is called a remarketing ad.

Using retargeting ads to engage a prospective customer that has made contact with your brand in some way can boost ad response to up to 400%. “Ad response” could mean revisiting your website or buying a product.

This explains why it is ideal for running a retargeting ad when you make an e-commerce website. That’s because your ad can draw a customer’s attention to something familiar.

Apart from that, three out of five online buyers notice ads for products they’re searched for on other sites. Yet, surprisingly, only a mere 11% feel negative when seeing these ads.

That’s why retargeting ads are cost-effective in generating 10x higher conversion rates than conventional display ads.

How to Use Retargeting in E-commerce

E-commerce targeting is a process wherein you’ll display ads on other websites to generate leads and sales. In that case, there are two ways you can use retargeting ads:

  1. Connect with customers.These people may have bought something from you previously, and you want to upsell them with more products. Chances are, you already have their information. So all you need to do is add their email ad in your retargeting ad network, for example. That way, you can show them specific ads based on their purchase behavior.
  2. Connect with site visitors.

    You may site visitors who browsed your website but did not buy anything yet. You can encourage them to purchase that product they are browsing through retargeting ads.

Now that you know the different ways to use retargeting ads, here are 14 tips for doing it effectively:

  1. Focus on Creating a Better Copy

    Without a doubt, visual elements are crucial in a retargeting campaign as these are one of the best ways to entice a customer to stop scrolling.

    But images are often useless if they are paired with a dull, uninspiring copy.

    The thing is, retargeting ads are only useful if they can deliver results. This is where a compelling ad copy and marketing collateral could come in handy.

    This lets you come up with ads that not only earn more clicks but provide shoppers with directions and the motivation to buy.

    That’s why your ad copy should be one of the most crucial elements in your retargeting campaign.

    An excellent ad copy that allows you to drive conversions lets you accomplish three things:

    1. Captivates your audience’s attention
    2. Excites or invoke a particular emotion
    3. Entices them to take action

    Add these factors in your retargeting copy, and you’ll more likely come up with something that not only allows you to reconnect with your buyers but convinces them to take action.

  2. Retarget Based on the Sensitivity of Pricing

    One of the main reasons people abandon their shopping carts is the high shipping costs and finding a better deal elsewhere via a competitor.

    For instance, millennials are quite careful about spending on non-essentials and spending less than the generations before them. Now that you know you’re dealing with price-sensitive customers, you can win them over by targeting them based on less.

    You can target those people who have left at a specific point in the checkout process. For instance, right before they pick out shipping options. You can then offer them free shipping or give them discounts to entice them to come back and make a purchase.

    free shipping meme

  3. Turn Loyal Customers into Brand Advocates

    Your e-commerce platform should be able to provide you with a wealth of data. This includes customer and merchandising reports, reporting, and other analytics.

    That’s why you should be able to query your customer data regularly. That way, you’ll be able to track who spent the most money on you regularly.

    Having this kind of retargeting campaign for your loyal customers can have the same impact as setting up a loyalty program. The only difference is that you are not obliging them to accrue points.

    All you need to do is give them a discount on repeat purchases or exclusive promotions.

  4. Cross-Sell New and Existing Products

    This usually depends on the type of products you sell. However, there’s a good chance that some of your products will complement one another.

    You can utilize both customer and sales data to come up with a list that targets particular purchases.

    Then, you’ll show your audience ads that might be a product that complements their purchase. Your ad should make the value of the purchase clear to their mind. Show them how these purchases will complement one another.

    You can leverage retargeting ads to promote a new product that has significant relevance to what you were selling. It would be best if you also used the same strategy for a product launch.

  5. Inject FOMO to Boost Last-Minute Sales

    When set up correctly, retargeting ads can provide you with impressive conversion rates. But there’s still more room to grow.

    You can build up your conversion rates to inject FOMO into it, meaning the fear of missing out. You can often see this tactic in a couple of countdown timers, last-minute deals, or offers that are there for a limited time.

    If your audience sees that an in-demand product is only available for a limited time, it will tap into their impulse to it. You can also customize your ads with countdown timers, heightening their sense of urgency.

  6. Show Your Audience What They Love

    A great thing about retargeting is its dynamic usage. Using active targeting is a great way to capture your customers’ attention who love your brand, your products, and just browsing. This is also one of the main reasons for cart abandonment.

    So, if you have someone that actively engages with a couple of your product pages, then see to it that they don’t forget you. Utilize retargeting to show some of the products which they checked.

    If they like it enough but a bit unsure about a purchase, they’ll more likely convert after you offer it again to them.

  7. Adjust Your Retargeting Ads’ Frequency

    Most people are quite receptive to retargeting ads, just as long as you don’t overdo it. If some ads are frequently popping up, this can hurt the relationship between the brand and the customer.

    Up to the point where the customer ends up frustrated with these ads because you’re someone intruding into their lives, in an almost creepy way.

  8. Always Keep Things Fresh

    One of the quickest ways to kill your retargeting campaign’s effectiveness is using the same ad copies repeatedly.

    If your customers see your ads almost everywhere, it will only be a matter of time until they put down the blinders. If your ad doesn’t easily capture them, the same ad won’t work later on.

    Your customers will also develop advertising blindness. It’s the same reason we ignore billboards or speed limit signs. Many customers are suffering from banner blindness.

    That’s why it always helps that you keep things fresh from your customers’ perspective.

    You need to regularly switch things up from time to time to keep people engaged.

  9. Tap to People’s Emotions

    Humans are highly emotional beings and often make decisions based on feelings.

    This can affect buying behaviors, as well. That’s why this is the very reason why you should set your sights on emotional marketing to improve the performance of your retargeting ads.

    When it comes to emotional marketing, one should use emotionally charged language to get people to act. This is true, whether you’re listing out the benefits of the product, its features, or writing out descriptions.

    This strategy is handy because emotional triggers are usually linked with personal benefits.

  10. Advertise Your Latest Promotions

    Did some visitors visit your site, only to bounce? Or maybe some of them are at the side of your competitors, and you wanted to get their attention.

    Incentives that are in the form of offers always work.

    They also work best with retargeting because you know that these people are looking for similar products.

  11. Promote Beyond Your Products

    Many e-commerce brands use retargeting ads to promote products to those who made prior interaction on their website. But what if we tell you that you can use retargeting other than promoting your products?

    Content marketing, for instance, is a handy tool that you can use to generate inbound traffic. So, why not use retargeting to drive more traffic to your content?

    If you have a case study, blog post, or anything downloadable that has done quite well, then you can run retargeted ads. Doing so allows your customers to attract people to the top of the funnel content. In relation to this, tools like Replug.io will enable you to optimize links and pair them with a catchy call-to-action and analytics tracker.

    replug retargeting


    However, ensure to exclude people who have previously read your content. You don’t have to come up with new content, either.

  12. Retarget New Leads via First-time Ordering Promotions

    Do you know what are the most challenging customers to win over for an e-commerce business?

    Those who have no experience buying from you yet. Although they might stumble on you on a search with Google or an email campaign, they’ll usually get cold feet when adding something from their cart. To streamline the process, check out ContentStudio’s social media customer service tool.

  13. Target People Who Open Specific Emails

    According to a study, every dollar you spend on marketing will give you an average return of $38. This return is enormous in the e-commerce industry. But the thing is, not every customer will be able to see your email. Open rates may vary from one industry to another.

    However, available rates on average are around 24%, with only 4% click-throughs. This is a lot of people missing out on your promotions. That’s why you should utilize retargeting to deliver the same message with other channels out there.

    Although you might miss out on email click-throughs, you can segment subscribers who opened a particular email. From there, you can re-target them with relevant content or ads.

  14. Target People Who Don’t Usually Open Emails

    Just like the point we’ve discussed above, you can adapt the same approach for those who didn’t care to open the email you’ve sent. This is usually made up of a good chunk of people on your list, considering that they have a campaign with an open rate of about 24%.

    You can come up with a list of people who didn’t open your emails to eliminate that email-open barrier. Then, get your message right in front of them.


Having a robust e-commerce strategy will enable you to promote your business and products effectively. And one thing to include in your strategy is retargeting ads.

For one, it makes your brand a top-of-mind choice, and it compels your prospects and customers to take action. As a result, you can maximize your ad budget and boost your sales.


Author Bio:

Jake Rheude Jake Rheude is the Director of Marketing at Red Stag Fulfillment, an ecommerce fulfillment warehouse that was born out of ecommerce. He has years of experience in ecommerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.

About the Author

Hi, my name is Farwa, I write SEO optimized Content on absolutely any niche! I write unique blogs and creative content on topics of my interest. My passion is to write on what's new and trending!

Best Sales Prospecting tools 2021

15 Best Sales Prospecting Tools To Use In 2021

Sales prospecting is the lifeline of every business that helps guarantee its growth. Typically, it involves using different methods, tools, and techniques such as cold calling, trade shows, and referrals to attract new customers, which is a process that is compulsory for salespeople to grow revenue and retain existing clients.

Today, technology continues to advance and become smarter. This is why companies need to adjust accordingly to improve business processes that involve sales. Therefore, sales teams need to be at the forefront of embracing and adopting new technologies
And since sales prospecting can be quite a costly and time-consuming venture, sales prospecting tools can also help improve prospecting workflows and achieve business growth. 

What is a sales prospecting tool?

Sales prospecting is the process of looking for potential customers or buyers and improving your sales pipeline. Its main objective is to arouse the interest of a prospect in your product until you can successfully lead them through the sales funnel and convert them into buying customers. 

Sales prospecting tools introduce automation into repetitive tasks, helping save time and increase the efficiency of your sales reps. With them, you can also generate more data, move faster, and effectively engage your clients in a way that would boost sales and close more deals.

Benefits of sales prospecting tools

There are plenty of sales prospecting tools on the market that you can use to achieve different tasks, such as:

  • Lead generation
    Effective prospecting helps attract more potential customers that can be easily converted into buying clients. Considering that businesses lose about 15% of customers, generating leads will enable the sales team to remain busier with existing and new clients.
  • Lead qualification
    Lead qualification is an integral aspect of prospecting that focuses on the use of specific criteria to qualify leads and obtain the most profitable potential customers. This process is important, as 67% of sales are lost as a result of sales representatives not properly qualifying their prospects.
  • Bigger customer base
    With sales prospecting tools, you can increase your customer base and minimize your risks of lost sales because there will always be more customers available even if one client leaves.
  • Higher revenue
    The higher the number of customers, the more revenue you will generate. Every converted prospect by your sales team will continue to increase the sales volume of your business. This is imperative to business growth.
  • Data generation
    Generating instant sales might not be the only reason for prospecting. It can also be used to gather information and carry out market research.

How to choose the right sales prospecting tool

Choosing the right sales prospecting tool requires different considerations. A couple of things to look for are:


When it comes to getting the attention of your prospects, it’s crucial to be timely. There are several methods for collecting their information, but processing this data and reaching out to every one of them needs to be done quickly to engage potential clients as soon as possible. 

Manual and repetitive tasks involved can be much limited by automation to facilitate timely contact and engagement of your prospects. Automation also ensures that your workflow stays efficient and productive even when you’re tired and occupied. Therefore, it’s helpful to choose sales prospecting tools that come with excellent automation features that will make your sales team more productive.

Email marketing

Launching email marketing campaigns is one of the most effective methods of qualifying a lead. As a matter of fact, it generates a great return on investment (ROI) that can be as high as 4400%

Choose a sales prospecting tool that comes with the email marketing functions that you need. It will enable you to find and verify email addresses, utilize customizable email templates to send bulk emails, and schedule follow-ups, among others.

Besides, it’s also important to monitor open rates, as well as other email marketing metrics. And sales prospecting tools can come in handy. By using them, you can easily determine what works for you and how to improve your subsequent email campaigns.

So, if email marketing is your main focus — choose a tool based on the features that can help you with it.


Good visualization is required to determine the stage your prospects are at in your sales funnel. A sales prospecting tool should be able to provide important information about your lead and your relationship with them. 

For example, if you are yet to reach out to new leads, you will want your sales prospecting tool to indicate it to avoid providing them with details and offers that they are not ready for. Having all the information about your leads visualized in one place will help you make effective contact.


When we talk about the usability of a sales prospecting tool, we usually mean how easy it is to navigate and learn how to use it. Prospecting tools with excellent usability can help a user achieve the defined objective satisfactorily, effectively, and efficiently. By using such software, you should be able to find your way with the tool without depending on external knowledge.

15 best sales prospecting tools


url shortener

Replug lets you create custom short URLs and enables you to generate leads and traffic to your website by including your branded message on any webpage. 

With this tool, you can promote your product, event, or service by optimizing your link with personalized call-to-action, custom domains, powerful analytics, and retargeting pixels. By doing this, you will increase your returns from your shared links

Pricing: Free trial. Paid plans start from $19/month.


Leadfeeder is a B2B lead generation tool that recognizes the intention of the buyer through anonymous web traffic. It helps companies see how leads are generated, how they arrive on the website, and what their buying behaviour and decisions are. LeedFeeder is also used by businesses to identify what visitors are looking for to directly advertise and engage them.

Price: Free plan with limited features. Free trial. Paid plans start at $77/month.


ContentStudio is an integrated cloud-based content and social media management tool used by small, medium-sized, and solo businesses. It features content management functionality, automated publishing, social media monitoring, post scheduling, and multi-user collaboration.

ContentStudio can help manage multiple social media accounts for users. It also offers a text composer, a search engine optimization tool, and suggestions for creating custom content.

Pricing: 14-days free trial. Paid plans start at $49/month.



Snov.io is an effective tool for contact management and efficient cold outreach campaigns. It can help you discover more convertible prospects, verify contacts, perform lead progress tracking, and automate cold outreach. 

With Snov.io, you can find email addresses anywhere – by companies, professional social profiles, or domains via the app or on company websites, search results, and LinkedIn using the Chrome extension. Besides, you will save time and increase your revenue through customizable campaigns and numerous integration options.

Pricing: Free plan. Paid plans start at $39/month.


Skrapp.io is an email finder tool that enables you to scrape email addresses from professional social media networks and websites. It comes with an advanced domain search feature that helps you discover emails of employers and their companies. 

This email finder tool can also be integrated with LinkedIn or Sales Navigator and find the details of your leads according to their name, email, address, company, and LinkedIn URL. The results can then be easily exported to your ESP, CRM, or file storage service.

Pricing: Free plan. Paid plans start at $49/month.


FindThatLead is a SaaS software used to find leads for businesses based on web site traffic. It’s not only used as a lead generating tool but also as a prospecting tool for cold campaigns and email outreach. On top of it, you can use FindThatLead to find the phone numbers of potential clients. 

This tool comes with a domain search feature, email verifier, email campaign sender, and a social search feature. FindThatLead is also available as an extension that can be easily integrated into your Chrome browser to deliver instant results on your current webpage.

Pricing: Free plan. Paid plans start at $49/month.


SendPulse is an email marketing automation tool. It can be used to schedule email campaigns, generate and segment email subscribers, launch marketing outreach using web notifications, SMS, and email, perform A/B testing, as well as to evaluate and track performance to collect actionable insights.

The platform offers a user-friendly interface for launching marketing campaigns, which makes it perfect for both beginners and professional marketers and organizations.

Pricing: Free plan. Free trial. Paid plans start at $9/month.


Mention is a social listening and monitoring tool that allows brands and agencies to discover the mindset and behaviour of their audience across the web and social media networks. It’s used by companies to monitor the comments about their product, obtain insightful analytics on the industry, and discover the impact they have on their marketing outreach.

Pricing: Free limited plan. Paid plans start at $29/month.


Owler is a tool that provides difficult company data and insightful news notifications for professional marketers, sales experts, and executives. It also helps businesses across the world to carry out fast market research and discover the latest industry news and updates that can be used to gain a competitive edge.

Pricing: Free plan. Paid plans start at $99/year.


Calendly is a powerful software for scheduling meetings, group events, and one-on-one appointments with the aim of saving time, improving service quality, and accelerating sales. It removes the archaic method of scheduling appointments, interviews, and likes through emails and phone. 

Pricing: Free plan. 14-day free trial. Paid plans start at $8/month for every user.


Close is a sales engagement tool developed to help businesses generate higher revenue by attracting more leads. It automatically tracks every touchpoint with a lead and provides a visual timeline that enables your sales team to skip the back and forth associated with different tabs and apps and focus on the deal.

Pricing: 14-day free trial. Paid plans start at $25/month.


Zoom is a web-based video conferencing software offered as both a mobile app and a desktop client. It facilitates easy online meetings, video webinars, an app marketplace, chats, and so on. Zoom is a user-friendly platform that provides audio, video, and screen sharing/recording experience across Android, Windows, iOS, and Zoom rooms.

Pricing: Free plan. Zoom Meeting paid plans to start at $14.99/month.


Prospect.io enables you to generate email lists, launch effective email campaigns, and measure outcomes. It can be easily integrated with different services such as HubSpot Sales and Salesforce. 

Prospect.io also automatically discovers and verifies emails, phone numbers, and job titles of leads. It comes with a drip campaign feature that sends multiple emails with an inbuilt email template that will be filled with the information of the lead.

Pricing: Paid plans start at $89/month.

LinkedIn Sales Navigator
LinkedIn Sales Navigator

LinkedIn Sales Navigator is an effective sales management tool that helps marketers close more deals and rapidly discover new prospects using specific and customized insights such as company updates and lead recommendations. The platform has made it much easier for sales organizations to effectively discover leads and manage their pipelines.

Pricing: Paid plans start at $79.99/month.


AngelList is a platform for startups that makes hiring, job listing, and investing processes super easy. It’s a pioneer in online startup investing and an excellent choice for early-stage startups. AngelList features a directory of various companies that can be filtered according to organization type and employee size, as well as the stage of funding.

Pricing: Free plan. Paid plans depend on the company size and can be between $199 and $1,999/month.

A summing-up table around 5 criteria

Categories sales prospecting tools  Examples of tools
List building tools Replug.io, Snov.io, Skrapp.io, FindThatLead, SendPulse, Close.io, Prospect.io, LinkedIn Sales Navigator
Lookup tools LeedFeeder, Skrapp.io, Owler, AngelList
Prospect qualification tools Replug.io, LeedFeeder, Snov.io, FindThatLead, Mention, Close.io
Meeting tools Calendly, Zoom
Prospect engagement tools Replug.io, LeedFeeder, Snov.io, Owler, Close.io, Prospect.io, AngelList

Wrapping up

Sales prospecting can be quite challenging, filled with different back and forth processes and activities, but leveraging the features of some of the tools provided above can help you or your sales team become more productive, rapidly connect with new and existing leads, and generate more revenue.

Author’s bio: Tamara Zhostka is the chief editor at Snov.io, who is working her finger to the bone to make sure you get the freshest insights from the marketing world. She is always happy to share valuable tips with marketers and entrepreneurs.

About the Author

Hi, my name is Farwa, I write SEO optimized Content on absolutely any niche! I write unique blogs and creative content on topics of my interest. My passion is to write on what's new and trending!

Video Marketing to Increase Conversion Rates

Video Marketing Fundamentals to Increase Conversion Rates

Video marketing has become a popular tool to generate conversion in such a short time. What makes it different from other marketing strategies is that it turns the art of old copy into an engaging video.

But, there’s another distinct feature that only video marketing has. It is the personal touch of visual storytelling. Unlike any other online videos, this type of marketing video focuses on the audience’s perspective. As a result, the video will act as a great representation of them.

But why must it be a video?

If you’re an avid internet user, you won’t be surprised that most content is video. In reality, video has become a staple content in the online world.

It’s nothing new, really.

In fact, a statistic says that people consumed one billion gigabytes (56 exabytes) of online video monthly. And that’s in 2017 alone. The current stats predict that over 240 exabytes will be consumed monthly in 2022.

In conclusion, the future of online video is bright. If you’re an entrepreneur, you must’ve taken this information into account. Promote your business with video marketing as soon as possible.

What is Video Marketing?

Video marketing is the practice of turning textual copy into an entertaining and informative visual with the touch of powerful storytelling. That’s what we call video marketing.

Video marketing itself covers many types that are aimed for a different purpose – for example, educational videos, product videos, brand videos, and tutorial videos. These are the four major types of video marketing nowadays. 

Each type also divides into a more specific video; for example, an explainer video is inside the educational type video. It is the introduction of a company or product to establish a new relationship with the audience.

In short, it’s best to implement video marketing when you begin your entrepreneurial journey and hook the audience’s attention. Video marketing can also act as an educational video since you explain who you are to the public’s eyes.

The Benefits of Video Marketing 

Often, you may hear about powerful video marketing tactics that boost conversion rates in no time but you don’t get to know how it works to get you satisfied with the outcome. 

Video marketing’s benefits don’t come overnight. In contrast, it is a compilation of teeny-tiny steps that lead to your conversion goals. Here are the benefits (in order) that show you how video marketing can bring you more conversion rates.

1. Capture The Audience Attention

Video marketing is an excellent tool for grabbing the audience’s attention. Since it centres around the audience’s point of view, it’s essential to incorporate a unique approach.

For example, a tutorial video aims to solve the pain point of the audience. Most of the time, the audience doesn’t pay attention to what a product can be used for many possible usages. Your tutorial video will come in handy to help them understand better.

Suppose you’re running an Italian Parmesan business. We all know what we can do with the cheese. It’s a basic complement dish that enhances pasta and pizza into a mouth-watering delicacy. Even without your tutorial, the audience knows how to incorporate parmesan into their meal.

They will come up with the idea of making cheesy pizza or cheese fondue or something ‘normal’ thing to do with the cheese. But if you get your audience a tutorial video to try out something different, you can benefit the most from it.

You can make a fantastic tutorial video by incorporating new recipes for your authentic Italian cheese. For example, cheese tends to be an expensive ingredient in some parts of the world. To tap into an audience of students or people who are tight on a budget, you decide to make a budget-friendly recipe with cheese.

Doing so helps you reach a new market and provide insight for your existing audience. In the end, you get the best of both worlds.

2. Improve Brand’s Awareness

Video marketing can help you spread more awareness by incorporating an effective strategy. This is where explainer videos play a big part in the game.

First off, an explainer video has the ability to convey a message about your brand and product concisely. If you’re new to the business, it’s an excellent way to apply this method sooner. 

Let’s get back to the cheese business.

To begin with, there are tons of cheese companies in this world. They aren’t just cheese producers but also dairy companies that supply all dairy-derived products worldwide.

Does it mean you lose the battle as a local cheese producer? No, you still have a chance to acquire markets, at least in your local area. 

This is where video marketing comes to the rescue. It enables you to spread out the words about your local-authentic Italian cheese. It also allows the audience to know better about your brand in an amusing way- not too promotional.

3. Boost SEO

Every business needs to have a website to level-up its attention. Often, the audience looks up the website first to judge whether your company is credible or not. Basically, your website is an exceptional online presence that you should nurture in the long run.

Besides, people rely heavily on the search engine to look for anything in today’s internet age. The chance of your business to appear on the search engine will be super low if you don’t incorporate a digital marketing tactic.

A digital marketing tactic includes having video marketing as one of the plans. As mentioned above, video marketing won’t only act better to attract the audience but also the search engine. Including a video on your site will help the search engine rank your site.

A good marketing video on your site allows visitors to get an in-depth explanation within minutes. The presence of video can also attract the eyes first when a user visits your site. It leads them to click and watch without spending time reading a bulky text inside the website.

The relevancy of your marketing video enables the search engine to track your page better. This way, you can improve your site’s appearance on the search engine result page (SERP). 




4. Bring More Traffic

Now that you have a fundamental knowledge of websites and SEO, let’s dive into how a better SEO score can bring you more traffic.

When you finally reach page one on the search engine result page, the chance is you generate massive visitors to your site. Although it’s apparent, our ‘local cheese business’ doesn’t even know this strategy.

A small business mostly relies on the classic word of mouth without giving a chance of online presence. Although the former method is still effective today, the online representation can fuel up the businesses’ expansion.

An embedded video marketing on your site isn’t the only source where your enormous traffic comes from. Thanks to social media platforms, people can share your video marketing multiple times. Also, don’t forget about the number of views and impressions. Those are the vital analytic tools to measure your video marketing success.

If you succeed in delivering useful video marketing, the chance of getting overnight popular is very much likely. The audience will be curious as to what your brand is all about. They will dive into more information by visiting the only complete source of you: your website.

Therefore, the more shared your video marketing is, the higher opportunity of you getting more traffic to your website. 

5. Increase Conversion Rates

Video marketing is designed to generate leads in the first place. So, there’s no debate on it. But how does it work?

Firstly, in every video marketing, the narrative or storytelling guides the viewers to pay more attention to it. Without the audience realizing it, each video infuses marketing information, leading them to feel attached.

This is where powerful storytelling works. It enchants the audience to stay within the video until it ends. Although many implement an urgency narration, some companies prefer to have it in the end.

We call this actionable narration a call-to-action (CTA). It can be a text, button, banner, or even a story in the narration that gives the audience a sense of urgency to take action. CTA is the gate for every potential lead to embark on your brand’s journey.

CTA works like a magic word. It doesn’t push anyone to click on something or visit your website. Rather, it beautifully persuades the audience to get an experience with you.

That’s why it’s crucial to understand how CTA works for generating the audience. Placing CTAs can also be tricky as it needs some strategies without making your audience feel objectified. 

In brief, every video marketing needs CTA to generate leads and measure the conversion rates. That’s a must-have. If not, then what’s the point of your video marketing?

How To Write Your Video Marketing Script

video marketing script

Source: medium.com

Now that you have a knowledge of video marketing, you may think it’s hard to make one, especially when you’re a novice in this practice. Although you can give it all to the video production company to handle, you should know the science behind it. Only then can you work together to receive the best outcome you desire.

Here are some tips for you to create a compelling video marketing script that helps increase conversion rates.

1. Write As You Talk

Sometimes scriptwriters don’t put this as equally important as giving the real conversation with the audience. They concentrate more on delivering whatever in their mind into words, which is terrible.

Your writing text doesn’t automatically turn into an engaging story if you ignore this element. That’s why there’s this statement amongst writers, “Write as if you’re speaking.” It means that when you sound your writing, and it comes out great, you have succeeded in your writing hustle.

Writing for video marketing can be challenging, but that doesn’t mean impossible to tackle down. Continuously writing your script can enhance your skill in the future to get a better hold of what’s enticing to the audience and what’s not.   

2. Educate The Audience

Video marketing isn’t that salesy video where you push people into buying your product. It’s never like that, to begin with. There’s a reason why it’s called marketing, not sales. It aims to penetrate the market and acquire leads.

Therefore, your video marketing should be informative and educational for the audience. If they find it helpful, you don’t need to worry much about the upcoming event. A broad audience will be right in your hand.

Your video marketing script must be the first introduction of the following promotional video. In other words, you must create a solid audience that ‘understands’ your brand and your product. And, you can achieve this state by educating them properly.

3. Accentuate Your Words and Tones

If you understand what it means to have a hidden agenda, well, then you can incorporate that method in your scriptwriting. It’s not about the wrong and misleading information to cruelly achieve your goal. It’s about focusing on the thing you want to deliver by accentuating your words.

Words and tones can sometimes be complex to understand fully. People from diverse backgrounds can interpret the words differently too. That’s why a video marketing scriptwriter should emphasize it to give a concise message.

Tones are also vital to leave an impression on the audience. It differs from every business or niche. You can’t apply a happy tone for a product that solves an emotionally dreading situation. That’s inappropriate in the first place, and secondly, it will leave a terrible impression of your brand.

4. Incorporate Narrative Structure

The thing about storytelling is the beauty of its structure, how it enchants the viewers to feel ‘something.’ Crafting exceptional storytelling needs a lot of practice. But to start on, try implementing the narrative structure in your scriptwriting.

Well, storytelling itself is already in the form of narration. But, most marketers ignore this part as they may straightly think of the words to gain leads. Because, no- you can’t incorporate a brand-centred story if you target a different subject: the audience.

It’s not about telling your features and so on (well, yes, you should put this into the writing), but it’s not the main thing. When you implement a narrative structure about your audience and make it all about them, they sure feel attached.

5. Use Illustrative Words

Lastly, don’t forget to use illustrative words in your video marketing script. Most scriptwriters forget to put this as they focus more on crafting the big words. The thing is, your heavy words are hard to translate into a video. 

Keep in mind that a video needs illustrative words to be acted upon. Your words must be visually friendly so that the production engineer knows what you mean or the message you want to deliver.

Illustrative words also allow the audience to visualize better, albeit there’s a video representing it. But still, it’s a crucial element that every scriptwriter should take notes of.


Video marketing is one of the most popular strategies every marketer has reverted to s in the past decades. Thanks to the growing world of the Internet, people are now relying on it to look up almost everything. 

The content itself has shifted from visual to video as the latter has more information included than the former. This is where businesses take an opportunity from. They implement a marketing scheme into an online video that reaches out to a broader audience, in the hope of having more conversion rates and it’s true. Video marketing is now used by many businesses to elevate their performance.


Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). Twitter.Linkedin Email: [email protected] 


About the Author

Hi, my name is Farwa, I write SEO optimized Content on absolutely any niche! I write unique blogs and creative content on topics of my interest. My passion is to write on what's new and trending!

Effective Link Building

Effective Link Building: What is working in 2020?

Being a webmaster requires persistence, hard work, and a lot of patience. However, these are just the essential traits of a successful SEO marketer; when you intend on achieving a higher rating on Search Engine Result Pages (SERPs) and boost your website’s reputation, it is essential to be familiar with all the state of the art link building and technical SEO strategies that could take your website to the next level.

When analyzing such approaches, a site owner would have to particularly emphasize the importance of both on-page SEO and off-page SEO.  While the on-page SEO is related to managing the content that is on your particular site, off-page SEO is a way of ensuring that your approach and activity isn’t limited to engaging with your existing audience.

The significance of off-page SEO is often undermined; several webmasters overlook what they can achieve with it. “Off-Page SEO” denotes every activity commenced by site owners away from their website that can assist them in achieving a higher rating on SERPs. On-page SEO takes place on the website while the off-page searches engine optimization outside your website.

Backlinks and Internal Linking

Backlinks and internal linking are separate concepts, and it is essential not to get caught up between the two. Proper understanding is a vital trait of a successful site owner.

A proper linking structure is necessary for progression, and for it, you would need to understand the distinction between the two types.

Internal linking refers to linking a particular web-page through a keyword in a different page. A demonstration of it would be to link a page of your website to another that has similar content. What it effectively does is that it notifies the user that the site has similar but more in-depth content on a specific topic on the following page that is linked.

Linking increases the bounce rate since the users who might be searching for a specific topic might scroll between pages and spend more time exploring your website. If the content quality of the website is high, then there are a lot more chances of an increased audience.

Such activities are noticed by Google or search engines, and it contributes towards getting a higher and better rank on the SERPs.

Backlinks and their significance

Backlinks are when an external website mentions or gives mention yours, and such a reference is made through a backlink. It can provide significant assistance in reiterating your site’s reliability, producing a network of an entree through various web pages and publishers.

The importance of link building cannot be undermined, and therefore it’s vital to be well-aware of how to proceed with it and how does it contribute towards building a robust online presence.

Several site owners might think that link building isn’t that important, and they should spend the time and effort required into something else, but that’s not the case. Analysis has shown that various websites have achieved a higher rating even in 2020 through sensible use of link building

How does a webmaster benefit from link building

The SEO technique of link building assists the reader in finding informational articles and blogs online through various web-pages; it aids brands in getting discovered through the great content sources to present online.

Link building is beneficial for websites and webmasters. When you get backlinks from a website that has matching content as yours, it provides an enormous boost to the status. Since backlinks are often acquired sites that have a similar structure and content subject as yours, it helps attract the organic audience on the website. Access to organic traffic means a higher bounce rate, meaning that the people are more than likely to spend time on your website, exploring it for useful material.

When you get a backlink from a well-reputed website that has a higher domain authority than yours, it provides a signal to search engines that the content that you share on your pages is high-quality content and worth mentioning on other sites; it is a crucial factor in getting a higher rating on search engines and moving up ranks.

Although the user perceives simply a link’s part, the search engine comprehends the complete structure of the hyperlink and abstracts valuable data from it. Linking to a blog on your website is simple by way of a hyperlink, which will direct the user to the desired web-page. However, while linking back to the same blog on a different page, link building procedures need to be prudently obeyed to ensure that Google search engine can easily find and access your page. It means choosing the correct text to be used in the hyperlink. It would include confirming that the keyword exists within the hyperlinked text, and frequently checking to comprehend that your link is still active and it hasn’t broken.

Factors to consider with significant link building

Link building is a technique to enhance your website’s status and rating on the search engines. However, as stated previously, it required knowledge of not only SEO optimization but strategies as to how you can take your site to the front pages.

The first thing that you need to ensure is that you post high-quality content on your website. The ‘’Content is king’’ phrase is every green for every site online. When compiling content for your website, there are a few things that must be considered because even if your content is well-written, these can still be a major turn-off for any visitor on your site.

One of the most important things is that your content should have minimum grammatical mistakes

If you are someone who doesn’t have a firm grip over the English language; an excellent way to composing the most error-free content is by verifying it through the Grammar checker tool. The online grammar checker is a straightforward tool to access and use; all it requires is the user inserting their text into it and searching for any grammatical errors. It can help you find punctuation, spelling, and sentence structure mistakes along with spotting and correcting any misuse of clauses and phrases. So, you can use the tool to ensure that your text complies with all the rules of English grammar and composition.

The other major turn off when it comes to online articles is plagiarism.

A webmaster is well-aware of the damage that can be inflicted by the detection of plagiarism in the posted content. Apart from resulting in a copyright strike, it could lead to a negative impact on the site. Therefore, it is always advised to check your work before any final submission. One exceptional tool to ensure that your work is plagiarism-free is by checking it through an originality checker before posting it online. The online free plagiarism checker is one of the most accurate tools in its category. Another benefit of using it is that there is no word limit imposed on the free edition, so you can effectively check the file without worrying about the word limit.

Backlinks from high authority sites

Another major factor that needs to be stressed is that your site should be getting linked to the one which has a higher authority score than yours, or otherwise, it would be of no use since a site already ranks below yours on a SERPs wouldn’t possibly be of many benefits. You can check both the Domain Authority and the Page Authority of any website by the DA PA checker. It’s a free online tool that requires minimal computing expertise while delivering maximum benefit. The tool is developed with the latest MOZ ranking technique and evaluates the exact authority rating of a site.

A key to writing an interesting article is by ensuring that it delivers complete meaning while staying in a specific word limit. The word counter tool can be used to confirm that the allocated word limit has been followed while writing the article.

Some Do’s and Don’ts for link building

There are certain things that you can do, and these are regarded as the best practices for a better and healthier internal linking structure.

Google’s examination methods are progressive; they keep making amendments to it, and according to the latest rules laid down in September 2019, it is now capable of identifying spam links.

Applying the rules on the link building sample, you would need to separately identify the content type you are sharing over the blog. When sharing a link, a tag of rel= “UGC” assists Google in understanding that you are mentioning the user-generated content.

It is an ideal specimen of the developing characteristic of link building and how it could pose a challenge to marketers for compliance. Luckily, there are certain dos and don’ts that you can follow, which have proved to be extremely helpful over time.

There are other things that you could follow, but they could be time-specific. So, you would have to identify the new rules and comply with them accordingly. As stated earlier, webmasters need to be aware of the development being made to ensure that they keep up with the high demands.

The following set of dos and don’ts have appeared to be useful and applicable over every stage of criteria that has been introduced.

Do: – Inserting long keyword while link building

It should come to no surprise that keywords perhaps are central to generating traffic on your website. It provides the reader with the idea that they will get what they are searching for, and it also gives a positive impression since while reading an article, the user can access another one that it finds attractive.

Keywords are central, and there are proper guidelines as to how you can come up with the perfect one. However, there is another thing that needs to be noticed. It’s that when linking, you should add the long keyword and link it to the particular article through a hyperlink.

Adding a Long keyword and linking it assists Google in link contextualization and shows it to honestly interested users. It’s one of the best ways to increase the bounce rate of your website. If you have published highly informative and helpful content on your site, link building can be a key to attracting more visitors.

Do: – Increasing the page’s social visibility

Social sites like Facebook, Twitter, and LinkedIn are top-rated. Social visibility is one of the most successful and efficient ways of getting more visitors. Embedding links in multiple social sites can help to achieve a better rank on SERPs.

However, there is one thing that is worth mentioning here, and it’s that if you are intending to encourage users to visit your website, targeting the right audience is extremely important. For instance, if your website is related to cooking recipes and techniques, then it is advised that you feature in pages and groups or engage with the community that is interested in cooking and intends on learning something new. It is the key to getting organic traffic on your site.

DON’T:- Searching for paid views

You can find several people online that are selling views for a site. Buying links is a strategy that is disliked by Google and other various search engines, plus it isn’t of many benefits to a site owner as well.

It’s a way that could help you increase viewers for the time being, but it isn’t instrumental in the long run since the bounce rate for it is extremely low, along with the engagement on your articles wouldn’t be very efficient. Furthermore, buying views won’t be very beneficial in the long run since people wouldn’t care to share your website further or recommend it to their friends.

A link building practice for 2020 will be to refer to the rel=” sponsored” tag if you have an agreement that is based upon compensation.

DON’T:- Mentioning the same keyword repeatedly 

We all are well-aware of the importance of keywords and how they could be crucial in achieving a higher rating. However, that is to say, and you should never mention the same keyword repeatedly over the article.

It won’t be much sufficient, and you can replace it with slight modification based words that have a similar meaning and link them to the same web page over your article. It will make your link building SEO Technique more effective and would assist in getting a better rank.

DO: – Use links to add value to your content

Although link building has significant effects on your page’s SEO, remember that your content should, first and foremost, be helpful to your customers. 

For example, if you’re talking about how to build an e-commerce site, use link-building as an opportunity to bridge your readers to tools that might be useful to them such as web hosting services, payment gateways, e-commerce platforms, and others. It wouldn’t make sense to add in links to completely unrelated sites, even if they happen to have great authority, right?

Think about your customers’ objectives whenever you’re producing content. Then, use links to help them achieve their goals more efficiently.

DON’T:- Spam links

The spamming link is a massive turn-off for the search engines and the viewers. The quote ‘’Quality rather than quantity’’ should be emphasized here, and you should only opt for linking more contextually and systematically rather than spamming links.

Spam links are annoying, whether they are internal links or backlinks, they frustrate visitors, which could impact the engagement and visitors on your website.

It is advised that while making the ink structure, only refer to a particular page a few times instead of linking every other line.  Many webmasters make the mistake of spamming links online either on social platforms or on their web-page. It leaves a harmful impact on the readers who prefer quality since it’s a well-acknowledged fact that people with quality content would instead engage with the right audience than with uninterested ones.

DO: – Keeping track of your backlinks

Several webmasters spend their time, effort, and energy in getting new backlinks, and they overlook one of the most critical aspects that are to keep track of the ones that have already been published previously.

If you don’t track the backlinks, how can you conclude whether you want to have newer ones, or would you instead pause and work upon something else?

At one instant, you might have hundreds of links pointing towards your website, but in a few days, when you check back to your surprise, you might find some of them gone. The key to it is that you actively engage with your audience on your social sites, it will effectively help you generate more links to your website, and it would be the more active ones.

An important point to note here is that you have no control over what others would do with their website and particularly with your backlinks; hence you may find some of your previous links missing, which would impact your linking structure.

Therefore, you should always keep track of your links before deciding to go for new ones.

DO: – Establishing a content pillar

Content is the heart and soul of your website. Whether you are an online business, informative site, or a news platform, the quality of your content is something that would decide the fate of your site.

You should always publish well-written content, and it has all the essential traits that might be required for SEO optimization. Only such content attracts traffic and encourages people to access internal links and mention your site through a backlink on theirs.

The posting frequency is a question that often confuses several site owners. The question ‘’How often should I post?’’ is the one that may have different opinions attached to it. While many publishers try to post content continuously, such a high posting frequency might lead to information overload.

Such a tactic could hamper the site’s growth since not many people are free of their daily worries to continuously refreshing the site to access all the latest updates.

Creating a content pillar is an excellent way to deal with it; it should be made once in a while. A pillar article is generally an article which follows a tutorial style. Usually, such articles are longer than 500 words with a lot of practical advice and tips. It is a unique way of engaging your audience in healthy activities. Furthermore, the length of the article ensures that it’s brief, which allows users to read it between their breaks.

Getting Backlinks

Backlinks are essential to achieve a better rating than before on Search Engine Result Pages (SERPs). The long-anticipated dream of every webmaster to get to the first page can only be achieved through effort.

Backlinks are essential, and a very efficient way for new websites to get backlinks is through the Backlink generator tool.

The tool is encompassed with benefitting features that would help you find sites and attract organic traffic onto your platform.  To accomplish the requirement to get free backlinks from various platforms, this is crucial in attracting search engine on your website.

Getting organic backlinks is difficult, and the Online backlink generators can help you with it. The best thing about it is that you can access it without any costs involved, which is excellent considering that beginner websites are usually tight on a budget. They can’t afford the expensive online software that can assist them with the task.

Getting Backlinks from websites with higher Authority

The crucial aspect is that you get to have backlinks from websites that rate higher than yours, and it’s vital considering the Authorities only increase with a higher audience and better engagement. Getting backlinks from sites with higher Domain Authority and Page Authority would assist you in getting more visitors.

Artificial intelligence features

Every backlink is produced; naturally, the tool is developed with Artificial intelligence features encompassed, making it more convenient and accurate to find the right sites. It only contributes towards finding the websites that have a similar structure and genre as the one that you have developed.

Relevancy of backlinks 

Relevancy is one of the most critical features of backlinks. IF you get a lot of backlinks from websites that don’t match what you have posted on your, there is a high amount of chance that such links are going to have low weightage. The backlink generators only create relevant backlinks and within a few seconds.


The usage is another characteristic of the tool that makes it an exceptional choice. Anyone aware of the basics of computers can easily use the tool to access links for their website.

The following steps have to be followed:-

  • Access these tools
  • Scroll over to the Backlink generator tool
  • Paste the URL of your website

Only these three simple steps can help you find the required websites and within a few seconds.


Many users are concerned with the privacy of their search history.  Although there are several websites out there that have been claimed to be saving the user’s records, they ensure that the security of the searched material would be the responsibility of the user. It would be entirely liable for any breach in the policy, although the tool is designed to discard any searched data as soon as the user is done with it.

Further Benefits

These sites developed for maximum benefit to the user. It has up to different tools that not only help in composing content but furthermore, their application extends to efficient site management. You can use various tools for your benefit in the most straightforward possible manner since all of them are free and highly efficient.


Backlinks are one of the most essentials in order to increase the site’s ranking on the search engine result page. However, Google never suggests to get the backlink artificial instead your content should be potential of getting the backlink from another website naturally. If you still want then above ways can help you to get the backlinks quickly.

Besides the ranking on the search engine, the backlinks are also effective to increase your site’s domain authority. According to the Moz, the biggest factor behind the increase in domain authority is the quality and quantity of the backlinks.

Author Bio

“Afrasiab Ahmad writes SEO articles for online business marketers and SEO tools users to make their Google rankings surge. He contributes articles about digital marketing, SEO techniques, and tech regularly to Prepostseo.com

About the Author

Hi, my name is Farwa, I write SEO optimized Content on absolutely any niche! I write unique blogs and creative content on topics of my interest. My passion is to write on what's new and trending!


19 Marketers share their Favorite Content Promotion Tactic

Content promotion is challenging but very important. If you don’t promote your content then its gonna get lost in the sea of articles that get published every day. So what content promotion tactics work the best?
Well here are 19 marketers working in the trenches sharing their favourite content promotion tactics:

10 markets share their content pomotion tactic

Waqar Azeem, Content Studio

contentstudioI think all of us have heard the phrase that “content is king” but not many talk about the queen which is the distribution part of it. And, the distribution methods really depend on the type of content you are trying to promote. If it is not a time-sensitive content then you need to have an evergreen campaign that shares the same piece of content with different captions and images multiple times over the year on your social channels. This is such a simple tactic which can massively increase the reach of your content. So, if you have multiple evergreen campaigns running for multiple pieces of content, just imagine the number of increased eyeballs your content would experience. Another good tactic to boost your content without paid ads is to create multiple small pieces of content in different formats. For example, if it’s a blog post, convert it into a video or multiple short videos.
Then turn in into a podcast, or create infographics out of it. Drip-feed all of this content to your social media channels and get the extra exposure your content deserved

Amanda Thomas, Konstruct Digital

 amanda thomasWe’ve all been there before. You spend hours and hours perfecting and refining what you think will be the best article written on a specific subject. You hit the publish button and wait for the shares, comments, and traffic to start roaring in.
Instead, you get crickets and wonder if it’s all for nought? If you build it, they don’t necessarily come.

Here’s an ultra-quick win to help get the ball rolling on your content promotion:

If you reference a brand or person in an article – reach out to them and ask if they’ll share. I find reaching out on social tends to work well, and person to person (rather than from brand accounts) is even better. But if you can’t track down their social profiles, you can always try a tool like hunter.io to find an email address. Alternatively, Buzzstream has a great tool for locating email addresses and social profiles.
Obviously, there are more sophisticated content promotion tactics out there, but I always like to start with the quick wins.

Jeff Gapinski, Huemor


From my experience, the most effective tactic right now is to build content around survey results.

The goal is to design a survey asking questions that your prospective clients want answers to.
Once distributed, amongst the questions you should have a question asking for any additional comments for possible inclusion, their email address, website, and name.
From those responses take a look at who contributed. Find the highest value contributions from a content perspective and cross-reference them with the authority of their domain. Reach out to these individuals and let them know that you’d like to include them in your content.
You can ask directly for backlinks for the post in exchange for including them, but we prefer to just include individuals without specific stipulations. More often than not, people are so excited for the free publicity that they’ll organically link and share the content.

Matthew Dobinson, Expert Cog

Matthew Dobinson

I like to run Facebook ads to my content in the form of a competition when people click on my competition ad, they are brought to a chatbot that gives them the URL of my content and asks them to share it and tag a friend in the ad post in order to enter the competition.
This forces my content to have a ‘viral’ effect and with enough ad spend it eventually gets traction. Pro tip: When you announce the winner’s message everybody in your list and offer a second competition, you can ask them to tag 5 people each in the comments or share a different piece of content. Depends on what you’re trying to achieve.

Chris Sloane, Heaviside Digital


If I need to promote a piece of content – I’m going to make sure that I get it in front of the right people, and ensure as many of them as possible will see it. I’ve tried several methods, and have found that running a Facebook Ads campaign is the best way to do it.
Depending on the content, I have many different approaches I can take to get the right audience, from customer email lists to interest targeting to website visit lookalikes. Each one has its advantages and gives me confidence that not only will the right people see it, but they might share it as well and increase my reach. I can also get a sense of the actual engagement with the content to see if it is actually resonating with my target audience. If not, either the content or the targeting is off – and I can test that too with different testing.

As a bonus, I can also retarget engaged content consumers with offers for a relatively cheap cost.

Tarek Elqoulaq


One of my favourite content promotion tactics is reaching out to people or brands that I mentioned in my content, and just letting them know that I included them in it.
The main reason this works so well is that reaching out to someone to tell them they were mentioned in your content comes off as a very natural reason for interaction. It doesn’t scream that you want something back from them in return. 

Once you’re done writing your content, it’s as easy as gathering all the people/brands you mentioned and find the best email address to get in touch with them. In terms of the actual email to send out, I typically like to include in the subject line something along the lines of, “I gave you a shoutout”. When writing the actual message of the email, make sure it accomplishes three things:

1) Introduces yourself to them
2) Notifies them that they were mentioned in your content and an invitation to check it out
3) Requests a backlink or shoutout on their social media profiles (if their following is big enough)

Keep in mind that even if whoever you’re reaching out to doesn’t return the favour with a shoutout or backlink, at least you’ve introduced yourself and given them something of value. It can even create an opportunity down the line to reach back out to them for another content promotion campaign you’re running.

Shaurya, Attention Always

attention always

One of my favourite ways to promote a piece of content is to email everyone who has been linked in the article and let them know that we have linked to them. Every webmaster knows how important links are to rank on Google.
In the same email, I ask them if they can share the article on their social media. Thanks to the principle of Reciprocity as outlined in the book “influence”, people share it 90% of the time.

For example, When I made a post about generating SEO leads – https://raventools.com/blog/seo-leads/ which had the same format as this one (an expert roundup), I emailed the 20 experts featured to share it on their social media. Most of them did. As a result, the post got more than 150 shares online due to the ripple effect of the initial content promotion the experts did.

This content promotion tactic does not only help you get social shares but also Links as you are able to establish new relations with people by doing them a favour.

Kevin Dam, Aemorph


Guest Posting! It allows for great control and choice. We’ll create a skyscraper piece of content and split it into chunks before reaching out to pitch different chunks to different sites, which will all link back to the skyscraper.


Deepak Shukla, Pearl Lemon


pearl lemon

My top content promotion technique is social media sharing. I will write outposts with a ‘call to action’ to comment for a link/page/etc.
The posts are spaced to be better viewable on mobile, sprinkled with emojis to grab attention and have a thought-provoking question to help push for comments and engagement. 

For relevant posts, other industry experts are tagged to help drive their followers to the posts as well. This is done on both Facebook and Linkedin. Another content promotion strategy I use is newsletters. I will create a landing page and do some promotion for a newsletter I write and build them into automation. 

The newsletters contain relevant links and links to landing pages and deliver the relevant URLs directly to the email list. The combination of these techniques has proven to drive traffic to our sites and help push to certain product pages.

Mazen Aloul, WebQuest

image director

My favourite way to promote content is to include relevant influencers in the piece and ask them to help promote it once it’s published. You don’t need to be writing an expert roundup to have influencers. Adding industry experts not only add expertise to your article, but it’s also a great way to build long term relationships with them. 


Michael Costin, Local Digital

michael costin

My favourite content promotion tactic is related to video content on YouTube.
As we all know, it can be tough to drive views on your YouTube content organically. And a video with only a few views kind of looks like it has been sitting there gathering cobwebs, and the implication is the video is no good or not interesting, despite how much effort you may have put into it.

So, an effective way to get the ball rolling with a new video on YouTube is to run some ads to drive some views and engagement on it. I like to make sure the ads are targeted to people that are relevant for the video, by using a combination of keyword targeting and in-market audiences. Then, just a small budget of $5 per day can generate some decent activity on the video, enough to have it on its way.

Matt Diggity, Diggity Marketing

man in black

My content promotion strategy is focused primarily on email marketing and social media. On the email marketing side, new content pieces are emailed out to my list subscribers.  This list is grown via lead magnets and capture forms, fueled by cold and retargeting ads.
Monday morning US time seems to be the sweet spot for the SEO niche for email promotion.



On the social media side, I post a teaser and link to the content in:

  • Industry groups
  • My brand’s Facebook page
  • My personal Facebook wall – making sure to tag businesses and influencers who were referenced in the content itself
  • My Twitter feed – likewise tagging relevant people

These days I’m doing my best to repurpose content to get exposure on other promotion platforms.

For example, instead of just creating a textual article for a website, we’ll create a 5-10 minute video version for the YouTube channel, expanding the reach.

Chris Porteous, My SEO Sucks

Chris Porteous

My favourite tactic is to look for content gaps in the competitor’s strategy. Most subjects have been covered to death. However, doing your research well helps you discover that your competitors are possibly not covering niche relevant content.
Implementing this strategy requires some effort, but is a straightforward practice for the most part. First, you need a strong buyer persona (this is something that you should already have handy). Research the keywords that could be of interest to this persona and see if there’s an excellent idea left unchecked by the competition.

When you find it, write about it using the appropriate keywords. Long-form content is the best option in this case, as you want to become the point of reference. It will certainly rank well, giving you an edge against your competitors. You’ll also have well-research and unique content that they don’t, and they will need to do some legwork to catch up.

David Bell, Diving Bell Creative

David Bell

We’ve been seeing more clients wanting to incorporate video content into their content strategy – either as standalone content or to support a blog.  Since there’s a higher cost associated with producing quality videos, clients want to see results right away.  As a result, we’ve started doing more Facebook advertising to promote that blog/video content.  To do it in the most cost-effective way, we started seeding engagement metrics.  Higher engagement = lower CPC.  

How do we boost engagement rates? We share the content with people who are already engaged with the brand – Facebook followers, or custom audience made of site visitors.  The ads themselves often will have a callout asking people to comment on the post which increases engagement.  Once we are seeing some traction with the ad, we change up the copy and broaden the targeting to lookalikes or other audiences we want to target.   It’s a tried and true method that helps keep the clients happy and makes us look smart.

Dan Christensen, Averse Pest Control

Mask Group

As the in-house marketer of a local pest control company, sometimes it takes real creativity to get traction online, especially in an industry that most people think is boring. The content that is on the website has to be extremely relevant, informative, actionable, and entertaining. “The whole shebang”, in essence.
Many people like to bag on “boosted” Facebook posts, but that’s only because it seems “beginner-ish”, however, we’ve found it to be extremely successful in promoting ourselves in our local area. 

For just a few bucks we can expand the reach of our content to people who are potential buyers. Not only does this tap into people who will buy right now, but it gives us great exposure to those who are not quite ready to buy (exactly what a local company needs – more touchpoints). 

We’ve been using replug.io for some time now, and it allows us to easily target those who have landed on our site, leading to a much higher conversion rate than with using a cold targeting approach.

Charlie Morley, Movement SEO

Charlie Morley

My ‘favourite’ content promotion tactic is whatever is most relevant and targeted to the client or website I am working with at that time. How you aim to promote the latest blog post for an international eCommerce store with a presence in many different countries is going to be extremely different to how I would go about promoting an offer that a local supplier of goods is running for example. 

Working with a small manufacturing company in Australia recently we had to step offline in order to enhance online presence and reviews. After successful projects were completed I worked with the client to produce promotional ‘content’ that could be given or mailed out to their customers which we hoped would lead and motivate them to leave positive reviews online. This saw a large increase in the number of positive reviews within Google, boosting local SEO performance in the process. 

This bespoke approach to offline communications may be hard to scale for larger websites but it is still possible. While working with an international eCommerce store we were able to increase Trust Pilot reviews by including a simple byline in emails asking repeat customers to leave a review if they were happy with the service or purchases they had made. 

Austin Cline, Sitemap

Austin Cline

Promoting an article to a cold audience is hard and can be expensive to get traction. One strategy our agency has had tremendous success with is to reach out to any person or company mentioned in our article through email, Twitter, or LinkedIn to let them know about the article. If they like it, we encourage them to share it with their network. This puts our content in front of a relevant audience and gives it a great boost.
Of course, we’re all interested in getting great backlinks. If they have a website, I will include a note in the message and ask if they’d be willing to put a link to the article as well. Sometimes we’ll include a particular page or post where the link might be most helpful. Again – way easier and cheaper to secure a backlink this way.

We’ve had great success using this tactic and encourage others to try it out!

Wyatt Mayham, Mayham SEO Consulting

Wyatt Mayham

My favourite solution that I have found converts the best for promoting content ensures you #1 have something worth promoting, and #2 reaching out to websites that have shown interest in the content in your vertical before. I’m going to use surveys and studies in this example specifically for Multiple Sclerosis because that is the last campaign that I have worked on and what is top of mind for me.

When you first start working on a campaign and know you have a great piece of content, I usually start with a google advanced search to find bulk opportunities. When setting up the campaign in this example I will google search “Multiple sclerosis” + “study” and “multiple sclerosis” + “survey” to surface websites who have written about Multiple Sclerosis studies before. Now I have a list of people who are already interested in this and have written about it before. Google news usually surfaces some of the best results here. I will then scrape these opportunities and run Hunter.io to find all the relevant contact information and import these into Pitchbox for outreach. 

In your pitch, make sure you explain why you stand out over every other similar piece of content. In my example, we had surveyed more users with multiple sclerosis then even some clinical trials. That is something that will catch the eye and get someone interested. Even asking them “Is there anything else you would have wanted us to ask in this survey? We do them fairly frequently so if you ever want to collaborate or contribute to the questions next time let us know”. That is now adding a bit of personalization to an already awesome piece of content. Also, you have now created a relationship with this person if they respond back which will end up as another link later down the road. 

If you are promoting content that is a cookie-cutter version of other content, I would go back to the drawing board before starting your content promotion.

Skyler Rees, Ardent Growth

Skyler Rees

One of my favourite content promotion tactics for law firms is to take the newly minted piece and throw a few ad dollars behind it targeting people who are likely to engage on social and coupling that with some enticing copy. The ad spend gets it in front of the right demographic and their own engagement helps it get additional reach. 

If you know your content as a decent search volume (or a high-intent one) you can always run some additional paid search ads to get it in front of the right people at the right time as well.

I encourage people to also shoot a 30-second video to accompany their ads on social and on search ads (if they’re running YouTube ads). It dramatically increases the CTR and reduces your overall CPC.

I know paid isn’t always the most fun or ingenious way to get additional traffic but there’s a reason why paid advertising has been around for so long: it works.

Nick Malekos, LearnWorlds


Online education on the rise, eLearning is becoming increasingly important and our society is valuing knowledge above everything else.

Reusing content as an online course seems more valuable and gets people to engage more, adding there a shareable certificate to the course, and you could go viral!
Not to mention that gated content seems more valuable and is an opportunity to collect leads. All you need is an online learning platform  and re-using your blog posts, YouTube videos or webinars


Author Bio: Shaurya Jain is a Digital Marketer specialising in inbound marketing. He loves to dabble with new technologies.


About the Author

Hi, my name is Farwa, I write SEO optimized Content on absolutely any niche! I write unique blogs and creative content on topics of my interest. My passion is to write on what's new and trending!