Trying to expand your business by starting a Youtube channel?
Most companies make the mistake of treating Youtube as a platform for self-expression and company updates…
But the truth of the matter is that Youtube is a search engine and a marketing platform — just like Google.
So most (if not all) strategies that apply to your blog also apply to Youtube.
In this article, we’ll explore the strategies listed below for branding on YouTube and show you how to adapt them to the video format.
- Pick Your Niche Carefully
- Do Keyword Research for YouTube Videos
- Consistency is a GameChanger
- Bring Out the USP of Your Product in Your Videos
- Humanize Your Videos
- Have Great Production Quality
- Widen Your Audience Base With Collaborations
- YouTube Channel Promotion
Once you expand your business across multiple channels, managing links becomes a pain. And that’s why pro Youtubers use Replug — an all-in-one link management tool. Click this link to register for free!
1. Pick Your Niche Carefully to Build A Brand on YouTube
Suppose you’re creating content in a niche you’re not familiar with.
You’ve just done some research and got a feeling that this niche might be profitable…
Well, if you’re not an expert on the topic your viewers will sense that you’re not giving real advice…
And that’ll be a big turn-off.
So before you pick a niche, make sure that:
- You’re passionate about it
- You can quickly gain expertise in it
- You have ideas on how to create unique content in this niche
- Other people interested in the niche are willing to spend money on it
- Related: How to Build Your Brand on YouTube?
2. Do Keyword Research for YouTube Videos
Once you pick a niche, find what your audience is interested in. And guess what? The best way to know about their interest is through keyword research.
Just look at the image below, Best smartphones 2021 keyword can drive up to 880 visitors per month.
Over time, all these keywords can bring immense traffic.
But remember, keyword research is just the basics. To get the most out of it, you’ve to do proper YouTube SEO optimization.
3. Consistency is the Real Game Changer for Your Brand
To start with branding on youtube, Just pick any successful YouTube channel you like and see how consistent it has been.
Yes, YouTube’s algorithms help those who publish consistently.
When you upload regularly, it constantly reminds viewers about your channel and eventually gives them more recommendations.
And as you know, the more practice we do, the better we become. So with every video that you make, the quality gets better.
Everyone knows about the YouTube sensation, PewDiePie.
Most people that have ever looked him up or know a bit about him will tell you that he became viral overnight after his Amnesia gameplay videos.
But the truth is, he consistently uploaded a video every day for 3 years before getting the numbers he deserved.
#1 Strategy to Stay Consistent on YouTube
To have a turtle-like consistency, follow these tips:
- Schedule videos in advance with a content calendar
- Produce content in batches and beforehand
- Keep things simple and easy to follow
- Keep the publishing rate depending upon your free time and schedule
As far as we know, there’s no ideal upload frequency since YouTube didn’t make any statements about it.
If YouTube discloses this information, everyone will start making content with no value.
Nonetheless, try uploading a video anywhere between once a day or once a month depending on your niche.
The reason for such a wide range is because different niches require different engagement rates with your audience.
For example, an educational channel doesn’t need to upload daily because their videos are evergreen and don’t go out of fashion after a few days…
On the other hand, gamers and entertainers need to upload every day to keep their audience interested and happy. And that’s because a huge part of entertainment is linked to what’s currently going on in the world.
Another consistency element is your logo. It needs to be well-designed so it can look as good in a video as it does on your shop window or your merchandise. It may not seem relevant at first, but your logo is how people recognize you, it must be consistently present in your videos and look the same wherever people spot it. Take Nike for instance – no matter where you see their content, their logo is instantly recognizable.
So consistency with both your image and how often you post are some of the most important factors, especially when building a brand from scratch.
4. Bring Out the USP of Your Product in Your Videos
YouTube has over 500 hours worth of videos uploaded every minute.
It means no matter what niche you’re in, you still have stiff competition for these precious views.
To experience success on YouTube Branding, there’s an enormous need to stand out.
In fact, this is where your USP (unique selling proposition) comes in.
It’s a unique aspect or trait about your videos that no other channel can bring.
If there is nothing different about your videos, the viewers won’t find you interesting.
Here are a few things to create and refine a solid USP for your YouTube presence and branding:
- Understand the target audience, niche, and competitors to spot missing opportunities in the industry
- Look at the trends and act on those that seem to be successful
- Find a way to communicate your USP in subtle yet effective ways
- Look at surveys and stats in the target niche to stay updated about it
If you can establish a good USP, use it to define your channel theme, style of videos, and content.
5. Humanize Your Videos and Keep Them Friendly
Unlike written content, Youtube gives you the chance to leverage the power of facial expressions and various tonalities to create highly engaging content.
But before you jump into that, keep a check on 2 things:
A. Don’t be a Professional Nerd – Speak Casually & Freely
Although some niches demand seriousness, there are many that don’t.
But no matter how formal your niche is, always add a touch of fun to sound human. Learn to speak conversational English.
After all, people hate getting advice from a robot.
B. Tell Stories To Sell Your Product
Whenever it comes to video marketing, the term storytelling often comes up.
That’s because storytelling is a powerful way to grab someone’s attention and get them to adopt your reasoning, logic, and mental frame to increase video conversions.
(And once that happens, your product pitches will be very well accepted within your brand community.)
To understand how brands sell their products with stories, take a look at the 5 stages of storytelling:
- Exposition: An introduction to what you’re going to talk about
- Rising Action: Creating anticipation about your video and some kind of problem that requires a video-defining action or solution
- Climax: Main point of the video that can give an actual answer to the problem
- Falling Action: Performing the action with your product
- Resolution: The conclusion of your video with a proper ending
When you take viewers through these stages, they fully immerse in it. And as a result, you gain their trust through online branding.
6. Have Great Production Quality
Back then before 2012, video quality wasn’t a problem. But now, there are a lot of people who are trying to do the same thing as you.
In today’s era, having better production quality will definitely give you an edge.
HD videos and good audio make it easier for the viewer to focus on the main topic.
They also make your videos more attractive and aesthetically pleasing.
So you should try your best to have a proper set-up with a decent background, good lighting, and looking presentable in your videos to get the most video conversion rate.
Lastly, create attractive thumbnails and have well-edited videos to make everything stand out.
Always remember, quality over quantity always gives the best results especially for branding on YouTube.
7. Collaborate with Fellow YouTubers to Widen Your Audience Base
Being a small YouTuber, gaining exposure can be life-changing.
You can find YouTubers like you who want to grow their channel and collaborate on a project.
This way you can introduce your channel to their followers and vice versa.
If these followers see some value in your videos, they’ll surely check out your channel.
You can also learn something new along the way and push yourself to be more creative and diverse.
Even big channels love to collaborate.
Back in November 2020, Thomas from Yes Theory went on a crazy adventure to Afghanistan with a fellow YouTuber Drew Binsky.
Both went on a 96-hour journey to see Afghanistan.
Although the channels featured weren’t exactly similar, they still gained each other’s exposure through experience.
5 Key Steps to Successfully Collaborate with Other YouTubers
- Find some people in the same niche or something closely related to it
- Create a plan or a rough sketch of what could be done with the collaboration
- Approach the YouTuber, propose the idea, and get their thoughts on it
- Try to fully utilize the creativity from both ends and make a video
- Promote your video across all social media channels
Also Read: How YouTube Algorithm works in 2022?
Two brains are better than one. Therefore, go out into your community and find someone like-minded to make a video with.
8. YouTube Channel Promotion – A Must-do For Branding on Youtube
Consistent uploads and great content are not enough. To get recognition, put efforts into marketing and promotions.
Right now, there are 4 popular methods that can help for promotion:
A. Paid Advertisements – Fastest Exposure on YouTube
Paid YouTube Ads are great for maximum visibility.
Google claims that viewers who watch your YouTube Ad entirely are 23 times more likely to visit your channel and check out other videos.
So, it’s definitely worth a shot!
You can advertise your videos directly on the same platform, leaving an option for viewers to check your channel.
For ads, you can either choose an existing video or create a special ad campaign.
You can also choose from the following formats:
- Display Ads
- Skippable & Non-Skippable Video Ads
- Bumper Ads
- Overlay Ads
- Sponsored Cards
Another similar thing to YouTube Ads is a sponsored video on another channel.
You can hire another YouTuber to make a completely sponsored video or a sponsored segment in one of their videos.
Regardless of what type of ad you go with, keep a checklist of the following things:
- Have a strong Call-To-Action in the ads
- Create a highly targeted ad with YouTube targeting features
- Put your channel info or links with the ad
- Choose the format based on your needs
- Set up a remarketing plan if the ad is successful
B. Giveaways and Contests
Giveaways and contests can be extremely exciting for your audience. But yes, most YouTubers do this to gain new followers.
Whenever you run a giveaway, the prospective follower has a chance to win something.
In return, they have to subscribe to your channel or follow your socials. This creates a win-win situation for you as well as your audience.
Also, Contest CTA’s have a 3.73% higher conversion rate when compared to other CTA’s. So, there’s an increased chance of attracting new audiences.
C. Seek Help from Other Social Media Channels
YouTube being the only channel is a bad idea.
Along with your YouTube channel, take your online presence to a whole new level with a website and social media.
All you need to do is maintain these channels and create content for them that is in conjunction with your YouTube channel.
If this is too much for you, simply post video updates and some personal status to increase social media engagement.
You can also use paid ads on social media like Facebook ads to promote your YouTube channel.
D. YouTube SEO and Video Optimization
It’s true that good content is a must for your viewers. But to make these viewers see your good content, YouTube SEO is a must.
Focusing on optimization will increase your views substantially and boost your channel’s views and recommendations.
And a fun fact about recommendations: Over 70% of videos watched on YouTube are determined by the recommendation algorithm!
Here are a few ways you can perform YouTube SEO the right way:
- Do proper YouTube Keyword research and look for ideas with the most searches
- Keep your videos engaging throughout the duration to keep the audience retention high
- Focus on increasing metrics like video comments, likes, CTR, etc
- Add attractive and informative thumbnails
- Write clear and concise titles without clickbait
- Add Youtube links
- Proper descriptions with a healthy amount of keywords in it
- Add topic-related tags
The practice doesn’t end here, there are plenty of crazy things you can do to boost your YouTube SEO.
Managing These Promotional Activities Effortlessly
YouTube is already a hectic occupation. Marketing on the other hand could get a lot more time-consuming as well.
Cross-linking means you will have several different links that could get tough to manage. This is where Replug comes to the rescue!
Replug – All-In-One Link Management Tool
Replug is an all-in-one link management tool. It can shorten URLs, track links, and do much more.
With Replug, you can easily have all of your links in one place where you can:
- Create branded shortened URLs for your website, social media, and links on Youtube
- Tracking URL and monitoring the clicks and visits on the links with detailed analysis
- Retarget every visitor who clicks the link
- Create social media bio links like Instagram bio links
- Embed a call-to-action to every link you share
- Create custom bio link landing pages
To get started, all you need is a link to share your YouTube channel or a video.
With replug, you can create a branded link that is optimized with customizable options for messages and appearance.
As soon as your link gets clicks, you can measure the stats and analyze your progress by link tracking clicks and visitors.
Farwa is a Digital Marketer who likes to share her insights and experiences via writing. She likes to test and experience new eras in marketing and share them through blog writing.