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How to Increase Sales on Shopify: 17 Winning Strategies

Arslan Jadoon
4 minutes

You’ve got a hot product, and your online store makes few weekly sales. It’s time to turn the dial on your Shopify game and set your sales on a growth trajectory. How? That’s the million-dollar question. 

This guide has your back, delivering straightforward techniques that not only drive traffic but also boost sales—and the best part? They’re quick and easy to implement. 

Let’s dive into the strategies that will boost your Shopify success without any unnecessary fuss. Let’s get started.

17 winning strategies to boost sales on Shopify:

1. Enhance website navigation

A staggering 42% of users abandon websites due to poor functionality. If customers can easily locate products, they’ll stay. Ensure seamless navigation with a visible menu on your homepage, categorized by vendor, product type, or tags. This not only aids in finding products but also boosts sales by showcasing similar items.

2. Define your audience clearly

Better define your target audience by envisioning your ideal customers. Specify gender, age, location, interests, or hobbies. A precise target audience definition helps attract the right visitors to your store, avoiding niche limitations or misaligned marketing efforts.

3. Optimize for mobile users

With 79% of online shopping on smartphones, ensure your store offers a flawless mobile experience. Optimize for mobile devices to provide uninterrupted browsing, enhancing user experience, engagement, and conversion rate.

4. Streamline checkout process

Simplify the checkout process by removing mandatory user sign-ins. A whopping 70% of online shoppers abandon carts due to complex checkouts. Grant users the choice to make purchases without registering, reducing friction and boosting conversion rates.

5. Build brand trust

Create a trustworthy online store with high-quality design and functionality. Incorporate online reviews and testimonials to provide social proof. With 77% of shoppers relying on reviews, testimonials help build faith in your brand, fostering credibility and loyalty.

6. Optimize product pages

Elevate your product pages by crafting compelling, error-free descriptions. Include detailed information on size, material, color, and usage. Feature at least four or five high-quality product images from different angles to provide a comprehensive view, answering all customer questions and prompting direct calls to action.

7. Highlight the main selling points

Identify and emphasize your main selling points, whether it’s competitive pricing, superior quality, brand identity, quick delivery, or problem-solving capabilities. Focus on these strengths in your marketing strategies, creating a consistent brand message that resonates with customers.

8. Optimize for search engines (SEO)

Boost your store’s discoverability with SEO. Utilize relevant keywords in product titles, metadata, and URL slugs to improve search engine rankings. Leverage content marketing to create original, keyword-rich content that enhances your store’s visibility and attracts organic traffic.

9. Craft branded URLs for distinctive branding

Enhance your link presentation by using customized URLs. Replug’s Link Management features let you build customized brand URLs with click-tracking capabilities. It’s not just about shortening; it’s about effective branding. This not only adds a touch of sophistication but also provides valuable insights into the performance of your links and ad campaigns. It’s a practical and handy approach to distinguish your brand online.

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10. Utilize free shipping offers

Address changing customer needs by offering free shipping, as 66% of consumers now expect it. Incorporate shipping costs into product prices to prevent additional charges during checkout, creating a more transparent and appealing shopping experience.

11. Leverage the power of content marketing

Attract customers organically with content marketing. Create original content in various formats, such as articles, blogs, videos, or social media posts, related to your products or brand. This not only defines your brand but also improves SEO, increasing your store’s visibility.

12. Utilize paid social media advertising

Engage customers effectively through paid social media ad campaigns. Leverage platforms like Facebook, Instagram, Pinterest, and Google Ads to reach specific target audiences. Incorporate creative and informative content to captivate users and gain brand visibility.

13. Monitor social media channels

Actively monitor social media channels to understand customer sentiments. Engage customers with live streams, product reveals, and polls, fostering relationships and building brand identity. Social media provides valuable insights into customer opinions, aiding in continuous improvement.

14. Use “Link in Bio” on social media

Enhance your social media presence by strategically utilizing the “Link in Bio” feature, especially on platforms like Instagram. Regularly update this link to direct users to specific product pages, promotions, or essential content on your Shopify store. This simple yet effective strategy allows you to dynamically guide your audience and capitalize on social media engagement, ensuring a seamless transition from your social platforms to key areas of your online store.

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15. Encourage customer referrals

Tap into the potential of existing customers as advocates. Exceed expectations, offer incentives, and encourage reviews to stimulate positive word-of-mouth publicity. Satisfied customers can become powerful promoters, attracting new business.

16. Implement email marketing strategies

Leverage email marketing for cost-effective results, with an ROI potential of up to 36 times for every dollar spent. Send targeted emails, including welcome emails, reminders, offers, and product launches. Emails help maintain customer recall, enhancing brand loyalty.

Also read: Email Marketing: The Best Time And Day To Send Your Emails and Make An Impact

17. Foster brand loyalty

Reward loyal customers through loyalty programs featuring early access to sales, discount codes, priority in giveaways, and special offers. Incorporate user-generated content on social media to make customers feel involved and foster a sense of community, ultimately contributing to brand loyalty.

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How can I bring more online sales?

Optimize your website for search engines, utilize social media marketing, offer promotions and discounts, enhance product pages, and provide excellent customer service. Consistently analyze and refine your approach based on customer feedback and industry trends to drive sustained online sales growth.

Why does speeding up the checkout process increase sales?

Streamlining the checkout process minimizes friction for customers, reducing the likelihood of cart abandonment. Simplifying the steps, enabling autofill, and offering one-click checkout options improve the overall shopping experience, leading to increased conversions.

How can I optimize my Shopify store for better navigation and user experience?

To enhance navigation, ensure a visible menu on your homepage, categorize products effectively, and utilize search/filter functions. Prioritize a seamless user experience to keep visitors engaged.

What are effective strategies for boosting brand trust on my Shopify store?

Build trust through money-back guarantees, customer reviews, clear return/refund policies, SSL certificates, and displaying logos of trusted payment processors.

How does offering free shipping impact online sales on Shopify?

Free shipping is crucial, as research shows most shoppers expect it. Run promotions around free shipping offers, linking them to a minimum order value to increase the average order value.

Arslan Jadoon
Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

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