You’ve got a hot product, and your online store makes few weekly sales. It’s time to turn the dial on your Shopify game and set your sales on a growth trajectory. How? That’s the million-dollar question.
This guide has your back, delivering straightforward techniques that not only drive traffic but also boost sales—and the best part? They’re quick and easy to implement.
Let’s dive into the strategies that will boost your Shopify success without any unnecessary fuss. Let’s get started.
17 winning strategies to boost sales on Shopify:
1. Enhance website navigation
A staggering 42% of users abandon websites due to poor functionality. If customers can easily locate products, they’ll stay. Ensure seamless navigation with a visible menu on your homepage, categorized by vendor, product type, or tags. This not only aids in finding products but also boosts sales by showcasing similar items.
2. Define your audience clearly
Better define your target audience by envisioning your ideal customers. Specify gender, age, location, interests, or hobbies. A precise target audience definition helps attract the right visitors to your store, avoiding niche limitations or misaligned marketing efforts.
3. Optimize for mobile users
With 79% of online shopping on smartphones, ensure your store offers a flawless mobile experience. Optimize for mobile devices to provide uninterrupted browsing, enhancing user experience, engagement, and conversion rate.
4. Streamline checkout process
Simplify the checkout process by removing mandatory user sign-ins. A whopping 70% of online shoppers abandon carts due to complex checkouts. Grant users the choice to make purchases without registering, reducing friction and boosting conversion rates.
5. Build brand trust
Create a trustworthy online store with high-quality design and functionality. Incorporate online reviews and testimonials to provide social proof. With 77% of shoppers relying on reviews, testimonials help build faith in your brand, fostering credibility and loyalty.
6. Optimize product pages
Elevate your product pages by crafting compelling, error-free descriptions. Include detailed information on size, material, color, and usage. Feature at least four or five high-quality product images from different angles to provide a comprehensive view, answering all customer questions and prompting direct calls to action.
7. Highlight the main selling points
Identify and emphasize your main selling points, whether it’s competitive pricing, superior quality, brand identity, quick delivery, or problem-solving capabilities. Focus on these strengths in your marketing strategies, creating a consistent brand message that resonates with customers.
8. Optimize for search engines (SEO)
Boost your store’s discoverability with SEO. Utilize relevant keywords in product titles, metadata, and URL slugs to improve search engine rankings. Leverage content marketing to create original, keyword-rich content that enhances your store’s visibility and attracts organic traffic.
9. Craft branded URLs for distinctive branding
Enhance your link presentation by using customized URLs. Replug’s Link Management features let you build customized brand URLs with click-tracking capabilities. It’s not just about shortening; it’s about effective branding. This not only adds a touch of sophistication but also provides valuable insights into the performance of your links and ad campaigns. It’s a practical and handy approach to distinguish your brand online.
Shorten your links, amplify your brand.
Create shareable, trackable and fully customizable branded urls. Get more clicks with absolute link management features such as Bio Links, retargeting, deep Links, CTA’s and more.
Address changing customer needs by offering free shipping, as 66% of consumers now expect it. Incorporate shipping costs into product prices to prevent additional charges during checkout, creating a more transparent and appealing shopping experience.
11. Leverage the power of content marketing
Attract customers organically with content marketing. Create original content in various formats, such as articles, blogs, videos, or social media posts, related to your products or brand. This not only defines your brand but also improves SEO, increasing your store’s visibility.
12. Utilize paid social media advertising
Engage customers effectively through paid social media ad campaigns. Leverage platforms like Facebook, Instagram, Pinterest, and Google Ads to reach specific target audiences. Incorporate creative and informative content to captivate users and gain brand visibility.
13. Monitor social media channels
Actively monitor social media channels to understand customer sentiments. Engage customers with live streams, product reveals, and polls, fostering relationships and building brand identity. Social media provides valuable insights into customer opinions, aiding in continuous improvement.
14. Use “Link in Bio” on social media
Enhance your social media presence by strategically utilizing the “Link in Bio” feature, especially on platforms like Instagram. Regularly update this link to direct users to specific product pages, promotions, or essential content on your Shopify store. This simple yet effective strategy allows you to dynamically guide your audience and capitalize on social media engagement, ensuring a seamless transition from your social platforms to key areas of your online store.
Convert your followers into customers with single bio link.
Uplift your conversion rates by connecting all of your social accounts and business pages with a single bio link.
Tap into the potential of existing customers as advocates. Exceed expectations, offer incentives, and encourage reviews to stimulate positive word-of-mouth publicity. Satisfied customers can become powerful promoters, attracting new business.
16. Implement email marketing strategies
Leverage email marketing for cost-effective results, with an ROI potential of up to 36 times for every dollar spent. Send targeted emails, including welcome emails, reminders, offers, and product launches. Emails help maintain customer recall, enhancing brand loyalty.
Reward loyal customers through loyalty programs featuring early access to sales, discount codes, priority in giveaways, and special offers. Incorporate user-generated content on social media to make customers feel involved and foster a sense of community, ultimately contributing to brand loyalty.
Link Management Made Easy
Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.
Optimize your website for search engines, utilize social media marketing, offer promotions and discounts, enhance product pages, and provide excellent customer service. Consistently analyze and refine your approach based on customer feedback and industry trends to drive sustained online sales growth.
Why does speeding up the checkout process increase sales?
Streamlining the checkout process minimizes friction for customers, reducing the likelihood of cart abandonment. Simplifying the steps, enabling autofill, and offering one-click checkout options improve the overall shopping experience, leading to increased conversions.
How can I optimize my Shopify store for better navigation and user experience?
To enhance navigation, ensure a visible menu on your homepage, categorize products effectively, and utilize search/filter functions. Prioritize a seamless user experience to keep visitors engaged.
What are effective strategies for boosting brand trust on my Shopify store?
Build trust through money-back guarantees, customer reviews, clear return/refund policies, SSL certificates, and displaying logos of trusted payment processors.
How does offering free shipping impact online sales on Shopify?
Free shipping is crucial, as research shows most shoppers expect it. Run promotions around free shipping offers, linking them to a minimum order value to increase the average order value.
Arslan Jadoon
Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.
Learn how to add Facebook Pixel to the Shopify store with this easy step-by-step guide.
Facebook Pixel is an effective feature that helps you track and optimize your online business by gathering valuable data about your website visitors. By integrating Facebook Pixel into your Shopify store, you can make data-driven decisions and improve your marketing strategies.
This guide will help you successfully incorporate Facebook Pixel, drive targeted advertising campaigns, and enhance your online presence, using either partner integration or manually adding the code.
What is a Facebook (Meta) pixel and how does it work?
A Facebook Pixel, sometimes referred to as a Facebook Meta Pixel, is a piece of code provided by Facebook that you can add to your website. It allows you to track and measure the actions taken by visitors on your website, as well as create targeted advertising campaigns based on their behavior.
When someone visits your website and performs specific actions, such as making a purchase or adding items to their cart, the Facebook Pixel records this information. This data helps you understand your audience, optimize your marketing efforts, and reach the right people with your Facebook ads.
Essentially, the Facebook Pixel acts as a bridge between your website and Facebook’s advertising platform, providing valuable insights and opportunities for effective targeting and remarketing.
Alternatively, you can choose to add the Facebook Pixel code to your Shopify theme manually:
Step 1: Follow the instructions provided on the Facebook Event Manager page to get your pixel code.
Step 2: Copy the Facebook pixel code from the designated section.
Step 3: Access your Shopify store’s admin panel and navigate to the “Themes” section.
Step 4: Click on “Edit code” for your store’s theme.
Step 5: Locate the header section of your theme in the “theme.liquid” file.
Step 6: Insert your Facebook pixel code between the <head> and </head> tags in the header section.
Step 7: Save the changes by clicking the “Save” button.
By following these steps, you can successfully add Facebook Pixel to your Shopify store either through integration or by manually adding the pixel code to your theme.
Incorporating Facebook Pixel into your Shopify store is a valuable step to optimize your marketing efforts, track customer behavior, and drive targeted advertising campaigns. Whether you choose partner integration or manual code insertion, Facebook Pixel provides powerful insights and data that can enhance your online presence and boost conversions. By leveraging this tool, you can make informed decisions, reach the right audience, and maximize the success of your Shopify store.
FAQs
Can I track conversions and sales using Facebook Pixel on Shopify?
Yes, Facebook Pixel can track conversions and sales on your Shopify store.
What data does Facebook Pixel collect from my Shopify website?
Facebook Pixel collects data such as page views, add-to-carts, and purchases from your Shopify website.
Are there any costs associated with using Facebook Pixel on Shopify?
There are no direct costs associated with using Facebook Pixel on Shopify.
Arslan Jadoon
Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.
Link shortener services can create a more memorable and professional-looking URL for your store. A link shortener tool can help shorten the URL of your store’s home page and also help shorten the URLs of individual product pages, making them easier to remember and share.
A link shortener can help create custom URLs with your domain, making them easier to remember and share. They also provide analytics to track your links’ performance and make your store more secure by hiding the link’s true destination.
Here’s how to change the shopify URL, shorten it, share it with the audience, and track its performance using Replug’s link shortener tool.
How to change Shopify URL using a URL shortener
Step 1:Sign in to your Replug account or create a new one if you don’t have one.
Step 2: Choose a campaign from your dashboard, or create a new one.
Step 3: Enter your Shopify URL as the destination URL in the “URL to shorten” section below “Select your campaign.”
Step 4: Simply click the create button to create a shortened URL for your Shopify store.
Step 5: Now you have your new URL, which will look like the one below in the picture. You can customize this URL by clicking on the edit icon.
Step 6: Enter the new URL you want to use, and your custom Shopify Store URL is ready for sharing on social media. Click on the update button to save the new URL.
FAQs
Can I change my Shopify store name?
Yes, you can. You must be the store owner to change your Shopify store name. Log in to your Shopify store, go to the Settings page, and click Store Details. You can enter a new store name into the ”Store name” field.
How do I find a Shopify URL?
Follow these steps to find any Shopify URL.
Log in to your Shopify store admin. The URL will be in the browser address bar.
Go to Online Store > Domains in the leading left menu. This will give you an overview of your store domains.
Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.
One way to increase sales on Shopify is to use apps that allow you to sell on other platforms. This can be a great way to reach more customers. Here are some great apps for Shopify that can help increase sales.
1. Replug
If you are looking for a tool that can help you with both branding and tracking your audience, to serve them better, then Replug is for you.
What’s Replug?
It’s the best URL shortener platform for shortening and customizing any URL. It also includes rich features, such as retargeting pixels, A/B testing, tracking analytics and much more, as explained below.
Branded Links
Branded links have become a necessity for online branding and marketing. Usually when we create social campaigns, branded short links look friendlier to eyes and remember compared to any random long URL with multiple characters and numbers. Here is an example of Pepsi brand using a branded URL given in the image below.
Adding to the benefits of branded URLs, they are also easy to share, specially where there are character limits (e.g. Twitter only gives you a limit of 280 characters for the Tweets).
Retarget your Shopify audience on other platforms, such as retargeting your Shopify audience on Facebook using Replug retargeting pixels.
For example,create a retargeting campaign in Replug, and connect your Facebook pixel with the campaign created. Any one that clicks on your shortened Shopify URL will be tracked, and you can retarget them on Facebook using Retargeting Ads.
Test your webpages, content or campaigns using Replug’s A/B Testing. Compare up to 10 versions of a single URL, and choose the one that gets most traction. A/B testing is a handy feature for e-commerce owners, who can use it when running a special campaign or testing a product/landing page etc.
Create one awesome bio link for all social platforms. Using Replug bio links, you can direct your social media audience to your e-commerce store by designing a custom bio link webpage. No technicalities required, just simple drag and drop functions. Easily place your links, social icons, image, videos, text, and much more to design an appealing bio link webpage.
Here’s an example of bio link webpage.
What else?
A link shortener tool gives you the control of shortening, customizing, analyzing and managing branded links.
That’s not just it. There’s more….
Replug has some other cool features that you can check out and make most of your online marketing across the web and social channels.
Another great option is the Shopify Sales Booster app, which helps increase sales by offering discounts and coupons to customers who purchase through your shop. This app is also free and a great way to boost sales on any platform.
Multi-orders
Multi-orders is one of the most popular Shopify apps that allows you to manage and fulfill orders from multiple sales channels in one place. It integrates with popular marketplaces such as Amazon, eBay, and Etsy, as well as with Shopify POS. With Multiorders, you can save time through automation.
One click checkout & stickybar is a great app if you want to increase sales on e-commerce platforms. The app allows customers to checkout with multiple payment methods and shipping methods. The app also allows customers to track their order status and view their order history.
Shopify integration with ContentStudio makes sharing products easier from your e-commerce stores across all social channels.
5. Omnisend
Omnisend is an excellent email marketing app for Shopify. By adding Omnisend to your store, you can increase the number of emails collected from visitors, cultivate leads with email campaigns, and improve sales and marketing. This app is designed to help you quickly build an email list, grow your Shopify store with email, SMS and push marketing, or drive more sales with email automation.
Google Shopping Actions is a program that lets shoppers purchase products from your store directly through Google search results and Google Assistant. This app makes it easy to set up and manage your participation in the program.
Sales Pop is a great choice to increase sales on your Shopify store. It has lots of features that will help you get more sales and grow your business. First, it has a social proof feature that will show recent sales on your store to encourage other visitors to buy from you. It also has an up-sell feature that will offer other products to customers when they’re about to checkout. This is a great way to increase your average order value. Lastly, it has a countdown timer that will create a sense of urgency and encourage visitors to buy from you before the timer runs out.
Oberlo is my favorite among the best Shopify apps. It is a drop-shipping service that allows the user to find popular products online and start selling immediately. Get products from various suppliers and add them to your online store. Oberlo is a great tool for entrepreneurs who want to start an eCommerce business without investing in inventory.
9. ReferralCandy
Referral Candy is a Shopify app that allows you to create custom referral programs for your store. If you have customers who are satisfied with your products, they will be more likely to tell other people about them. If you don’t have a referral program, you could be missing out on some potential sales. .ReferralCandy has a wide range of customization options to choose from so you can build a referral program that fits your brand perfectly. It is also a system that automatically delivers rewards to make the referral process easier.
10. Product Reviews by Shopify
Product Reviews is an excellent app that allows customers to write reviews for products they have purchased. Customers can also rate products they have purchased. The app also allows customers to share their reviews with their friends and followers on social media.
Mustafa Niazi
Mustafa Niazi is a blogging addict, a tech fanatic, and a SEO specialist.
Shopify is an eCommerce platform that enables entrepreneurs to start their own online stores. It is simple to use and offers a wide range of features and customization options.
Why do you need to increase your Shopify sales?
If you are part of the sales industry and increasing sales is not your goal, then switch to another profession or line of business.
Well! if sales is what you want, then we are on the right track, as there are many reasons why you might need to increase your Shopify sales. Perhaps you want to meet your sales goals, or perhaps you’re looking to grow your business.
Why your Shopify store isn’t making sales?
If you are already owning a Shopify store and are not able to generate good sales then check out Tan Choudhury’s exciting video on this topic.
Here are some quick tips that will positively impact your Shopify sales. (Discussed in detail in the latter part of the blog)
First, take advantage of Shopify’s built-in marketing tools.
Secondly, use social media to drive traffic to your store.
Use platforms like Twitter and Facebook to share your products with a broader audience, and don’t forget to include links to your Shopify store.
Use the email marketing tool to send regular newsletters to your customers and include strong calls to action.
Offer discounts and free shipping incentives to encourage people to buy from your store.
Finally, provide excellent customer service, so that people have a positive experience shopping with you and are likely to return in the future.
Strategies to increase your Shopify store’s sales and conversions
Here are the ways to boost your Shopify sales.
1. Focus on your niche & target audience
If you want to be successful in online marketing, you need to focus on your niche and target audience. You can’t be everything to everyone, so it’s important to identify your ideal customer and craft your marketing message for them. By doing this, you’ll be able to attract more of your target audience, leading to more sales and conversions.
We know that Third Party Data has been useful in converting users to customers, you can also use First Party Data to identify your targets and amplify eCommerce sales.
Here’s a video by Dan Shaffer of Webfx marketing team discussing the use of First Party Data.
2. Enrich the customer experience
Make sure your customers have a positive experience when interacting with your brand. This includes everything from their first contact with your online store to after they’ve made a purchase. If they’re unhappy at any point in the process, they’re likely to take their business elsewhere.
The best way to keep customers happy is by providing excellent customer service. Making things right for your customers will go above and beyond to do so. In return, this will earn their respect and encourage them to continue doing business with your company in the future.
3. Create convincing web-copy
Your website’s copy is one of the most important elements in your conversion arsenal. It needs to be clear, concise, and persuasive to convince your visitors to take the actions you want them to take.
Explain how your offering will improve the lives of the readers in a specific and concrete way.
Finally, be sure to proofread your copy carefully before you publish it. Typos and grammatical errors can make you seem unprofessional and reduce the effectiveness of your message.
4. Use attractive visuals
When it comes to online marketing, visuals are key. People are more likely to engage with content if it contains attractive visuals, so ensure to use images, infographics, and videos in your messages.
5. Focus on customer retention
A company’s success depends on its ability to keep its customers happy and coming back for more. That’s why it’s important to focus on customer retention and acquisition. You won’t be able to keep your business afloat if you constantly lose customers.
Domino’s used Google and Facebook ads targeting specific customer personas to deliver the right messaging to the right people. As a result, incremental increases in conversions for both customer acquisition and customer retention. Here’s the shot of their ad.
But how do you increase customer retention?
Here are a few ideas:
Offer incentives for loyalty
Reward your best customers for sticking with you. For example, offer loyalty discounts or points that can be redeemed for complimentary products or services. The more you show your appreciation, the more likely they will stay loyal.
Stay in touch
Keep in touch with your customers even after they’ve made a purchase. Send them follow-up emails or postcards to thank them for their business and let them know you’re always there if they need anything else. A little bit of communication can go a long way toward keeping them happy.
Refunds make returning customers possible
Customers who receive refunds know that you care about their satisfaction. They’ll see that the experience matters more than the money they spent, and they’ll appreciate it when you take the time to fix a mistake or solve a problem.
When customers receive a refund on an item they purchased, they’re likely to shop with that company again. Customers do business with companies that are transparent in their transactions. Trust builds loyalty and encourages them to shop with your business again.
Offer free shipping
Free shipping is one of the most common ways to increase sales. It is always a great incentive to get customers to make a purchase. In fact, it’s so effective that some eCommerce giants like Amazon and Zappos offer free shipping on all orders. Of course, you don’t have to provide free shipping for every product, but you should for your high-margin products. And if you offer it, make sure you advertise it on your product and checkout pages.
6.Create a landing page that converts
When you create a landing page, remember that its purpose is to convert visitors into leads or customers. To do this, your landing page must be carefully crafted and include certain key elements.
First, your headline must be attention-grabbing and relevant to what your visitors are looking for.
Second, your offer must be clear and concise; make sure it’s easy for visitors to understand what they’re getting in exchange for providing their contact information.
Finally, use strong calls-to-action (CTAs) to encourage visitors to take the next step.
7. Design astounding CTA (Call-to-Action)
Designing a compelling call-to-action (CTA) can be the difference between a successful marketing campaign and one that falls flat. A CTA is meant to persuade your audience to take the desired action.
There are a few key elements to consider when designing a CTA:
The offer: What are you offering your audience? Make sure it’s something they want or need.
The copy: The words you use in your CTA must be persuasive. Use active language and make it clear what you want the reader to do.
The design: Your CTA should stand out from the rest of your content. Use colors, whitespace, and images to make it eye-catching.
Software as a service (SaaS) providers have a longer customer journey cycle that requires lead nurturing. Therefore, CTA buttons like “Get a demo” or “Book your demo” sets the users in the right direction.
Here’s an example of Segment (SaaS platform) using “Get a Demo” CTA.
8. Smooth navigation experience on the Shopify store
When it comes to online shopping, one of the most important factors is store navigation. If a store is difficult to navigate, it can lead to frustration and abandoned carts.
Make sure your store is easy to use by having clear menus, search functions, and filters. Also, provide plenty of product information so shoppers can make informed decisions.
9. Make your store load fast
Making sure your eCommerce store loads quickly and doing this is important for several reasons i.e.
First, it keeps customers from getting frustrated and leaving before they even see what you have to offer.
Second, it helps your search engine rankings since Google and other engines prioritize fast-loading sites.
Finally, it just makes good business sense to have a website that runs smoothly and efficiently.
Research has proved that the faster the website loading speed, the higher chances of converting the website visitors. For every second it takes the website to load, the conversion rate can drop at an average of 0.3%.
You can do a few key things to ensure your store loads quickly.
First, use a good hosting service that can handle greater traffic loads.
Second, optimize your images so that they load quickly.
Lastly, make sure your code is clean and well-organized.
10. Upsell & Cross-Sell
Up-selling and cross-selling is an intelligent way to turn your prospects into customers. You can persuade them to buy more products or services from you by offering a special offer or discount. You can use this technique in any situation where you think the customer might be interested in other products you sell.
What’s the difference between two?
Cross-selling is to pitch an item that is related to the first purchase, such as burger with chips. Upsell is a trade offer to buy an upgraded version of an item intended for the first purchase such as 500ml Coke to be traded with a 1000ml Coke. Usually such cross-sells and up-sells offer some discount or benefit to customers as well. It’s kind of a win-win situation.
Check out the image below for more clarity.
Here’s an example of Amazon cross selling by showing items to visitors that are frequently bought together.
Another example of up-selling and cross-selling.
ReConvert is a powerful tool that allows you to up-sell and cross-sell your products and services. It will enable you to create custom offers, package deals, and track and manage your sales pipeline. ReConvert also provides valuable insights into your customer’s buying behavior so that you can optimize your sales strategy.
This is especially useful when you have a product or service that the customer doesn’t know about.
For example, if you’re selling a new product, you can use reconvert up-sell and cross-sell to convince them to buy it. You can also use it to get them to buy more of an existing product they already like.
11. Retargeting Ads
Retargeting is a process that shows your customers ads for products they have already viewed on your website or app. Thus, making the users more likely to be interested in your offerings.
If you’re looking to retarget your customers with ads relevant to their interests, consider using Retargeting Ads. Retargeting also reduces shopping cart abandonment, which is important for any online business. However, there are a few things you can do to reduce the number of people who abandon their shopping carts.
Here are some examples of a Facebook retargeting ad run by Myfix Cycles. The ad boosted their CTR by 6.38% and gained a revenue of $3,043.20 from an ad spend of $199.07 meaning that they earned $15 at a cost of $1 ad spend.
Check the retargeting ad below.
First, ensure your website is easy to use and navigate. If potential customers can’t find what they’re looking for, they’re likely to give up and go to another site.
Second, offer a variety of payment options. Some people may be hesitant to enter their credit card information online, so allowing them to pay via PayPal or another payment method may increase their chances of completing their purchase.
Finally, provide customer support in case anyone has questions or problems. If customers feel like they can’t reach someone if something goes wrong, they’ll be less likely to take the risk of buying from you.
Optimize your checkout page if you want to improve your website’s conversion rate. Ensure that your checkout page is user-friendly and easy to navigate. As a result, you can encourage more visitors to complete their purchase.
Additionally, you can add features like customer testimonials or guarantees to increase trust and confidence in your site. To ensure your checkout page is optimized for conversion, here are a few key elements that you should focus on.
First, ensure the page is visually appealing and easy to navigate.
Second, ensure the checkout process is simple.
Lastly, ensure your payment gateway is secure and reliable.
In addition to the above, I recommend that one step check out pages are a great way to keep the user engaged without breaking the web experience, and help users complete the purchase. Design such page experience for registered and repeating visitors and
Social media is one of the most powerful tools in your eCommerce sales toolkit. It can help you connect with customers, identify new leads, and build relationships with clients and customers.
You’re missing out on a huge opportunity if you’re not using social media to increase Shopify sales. Here are a few tips to get started:
Use social media to connect with customers and build relationships
Make sure you’re active on the social platforms that most of your customers use. Connect with them, answer their questions, and provide valuable content. The more you interact with them, the more likely they will do business with you.
Use social media to identify new leads
Social media is a great way to find new leads. Use keywords and hashtags to find potential customers interested in your products or services. Then reach out and introduce yourself.
Selling on multiple platforms can be a great way to reach more customers and increase Shopify sales. Unfortunately, it can also be a bit of a hassle, as you have to manage your inventory and listings on multiple sites. But if you can make it work, it can be a great way to grow your business.
However, keeping up with multiple platforms and tracking your sales can also be a lot of work. That’s where tools like ContentStudio and Replug bio links come into play and help schedule, manage, and track your performance on multiple platforms from one place.
Use social media to close deals
Once you’ve built a relationship with a customer or client, use social media to close the deal. Send them a direct message or give them a call to seal the deal.
14. Consider paid advertising and search engine optimization
Paid advertising, also known as pay-per-click (PPC) advertising, is a way to get your website to show up in search engine results without having to earn your way there through good content. You can buy ads that appear as sponsored results on Google and other search engines. These ads are bought through an auction system in which you bid on keywords related to your business. The more you are willing to pay per click, the higher your ad will appear in the search results.
15. Use SEO to increase your Shopify store’s discoverability
Search engine optimization is a process of improving the ranking of your website in the search results by making changes to the site itself. This can include improving the quality of the content, making sure the site is easy for search engines to crawl and index, and building links from other websites.
SEO is a great way to increase the discoverability of your Shopify store. By optimizing your store for relevant keywords, you can attract more traffic.
In addition, create quality content and ensure your store is easy to navigate. In return, it can encourage visitors to stay longer and explore more of what you have to offer. These steps can ensure that your store is seen by more people and generates more sales.
Include high-quality, optimized product photos
Make sure to include several high-quality product photos with each listing. Customers want to see what they’re buying, so don’t skimp on the visuals.
Drive traffic through SEM
Search engine marketing (SEM) is a form of advertising that allows you to pay for placement in search results, making it even easier for people to find your site. Both SEO and SEM can be highly effective in driving traffic to your website and generating leads.
Optimize product listings for SEO and conversions
Ensure your product listings are optimized for both SEO and conversions. This means using the right keywords, as well as creating compelling descriptions and titles that will entice potential customers to click.
Here’s a video of famous digital marketer Neil Patel sharing 4 eCommerce SEO techniques for beginners.
16. Embrace email marketing to increase sales on Shopify
Email marketing is a powerful tool that can help increase sales on Shopify. You can boost your sales and conversions by building a list of subscribers and sending them targeted emails.
Here are some tips to get started:
Special offers
Email marketing can be a great way to connect with customers and create a relationship with them. It can be used to promote sales, special offers, and new products or services. Email marketing can also be used to keep customers updated on company news and events. By keeping customers informed, you can create loyalty and connection with them.
Build a high-quality email list
The first step to successful email marketing is to build a high-quality email list. This means acquiring subscribers interested in your products or services and likely to buy from you. There are a number of ways to get such a list, e.g., use pop-ups, landing pages, and lead magnets.
Send targeted emails
Once you have a list of subscribers, it’s important to send them targeted emails. It requires creating content that is relevant to the interests and needs of your target market. For example, if you sell products for home improvement, you might send an email with tips on how to improve the value of your home.
Lastly, here’s a video of Joshua Chin (co-founder of Chronos Agency) sharing 3 golden rules of email marketing.
17. Building customer relationships after the sale
Building customer relationships after the sale is an important part of any business. There are a few key ways to build customer relationships after the sale:
Send a thank-you note
This is a simple way to show your appreciation for their business. A handwritten note goes a long way in building a relationship.
Follow up
Following up with your customers shows that you care about their experience and want to ensure they are satisfied. This can be done through phone calls, emails, or social media.
Offer discounts
Offering discounts or coupons for future purchases is a great way to show your customers that you value their business. This will help to build loyalty and keep them coming back.
Ask for feedback
Asking for feedback shows that you are open to improvement and want your customers to be happy. Therefore, take feedback from your customers to make changes and improve the customer experience.
18. Monitor your inventory
Monitor your inventory to ensure you have enough products to meet customer demand. Review your sales data to see what products are selling well and order more of those items. Keep track of your inventory levels so you can reorder products before you run out.
FAQs
What Shopify metrics should you track?
There are a few key Shopify metrics that you should track to ensure the success of your store. The important metrics to track are:
Average order value
Conversion rate
Referral rate
Total sales
Customer lifetime value
Churn rate/Retenion rate
Customer acquisition costs
How long does it take to get sales on Shopify?
It usually takes around 24 hours for sales to show up on Shopify after a customer has made a purchase. However, it can sometimes take longer for sales to appear. If there are issues with the payment processor or the order is placed on hold for some reason, and you’re concerned about why sales aren’t appearing in your Shopify account, you can contact Shopify support for help.
What is the average Shopify conversion rate?
Shopify is a platform for businesses of all sizes to create an online store. The average Shopify conversion rate is 2%. This means that for every 100 visitors to a Shopify store, 2 of them will make a purchase.
Apply the tips and strategies mentioned above to maximize your chances of success with Shopify.
So what are you waiting for? Start building your dream store today!
Mustafa Niazi
Mustafa Niazi is a blogging addict, a tech fanatic, and a SEO specialist.
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