Tag: Shopify

You’ve got a hot product, and your online store makes few weekly sales. It’s time to turn the dial on your Shopify game and set your sales on a growth trajectory. But how? That’s the million-dollar question. 

This guide has your back, delivering straightforward techniques that drive traffic and boost sales. And the best part? They’re quick and easy to implement! 

So, let’s dive into the strategies that will boost your Shopify success without any unnecessary fuss.

Why do you need to increase your Shopify sales?

Shopify is an ecommerce platform that empowers entrepreneurs to launch and quickly grow their online stores. It’s user-friendly, packed with features, and highly customizable to suit many businesses. In fact, Shopify stores have collectively generated over $1 trillion in global sales, making it a powerhouse in online retail! Mindblowing, isn’t it?

That being said, with the stats to back it up, increasing your sales on Shopify could be the cherry on top to level up your ecommerce game. Also, consumer behavior has shifted drastically after the pandemic, with more people shopping online than ever before. This makes optimizing your Shopify store the ultimate game-changer for your business.

That’s exactly why we’re blessing you with this golden content: to help you win the Shopify Hunger Games. 

But before we spill the tea, let’s take a moment to pinpoint the reasons why you might be falling behind. Time to turn those weaknesses into winning strategies!

Related: 25 Ecommerce Marketing Tools For Successful Marketing

Why isn’t Your Shopify store making sales?

If you own a Shopify store but are struggling to generate sales, check out Tan Choudhury’s insightful video on this topic:

Here are the 3 top reasons to consider why your Shopify store isn’t making sales:

• Choosing random products to sell your e-commerce store.
• Not spending quality time on writing a good product description and copy.
• Using low-quality product pictures.

Quick tips to increase sales on Shopify

Here are some quick tips that will positively impact your Shopify sales:

• Take advantage of Shopify’s built-in marketing tools.
• Use social media to drive traffic to your store through Shopify links.
• Use an email marketing tool to send regular newsletters to your customers and include strong calls to action.
• Offer discounts and free shipping incentives to encourage people to buy from your store.
• Provide excellent customer service so that people have a positive experience shopping with you and are likely to return in the future.

Related: Best Apps For Shopify To Create a Surge In Your eCommerce Sales

25 winning strategies to increase sales on Shopify

1. Focus on your niche & target audience
2. Enrich the customer experience
3. Streamline and optimize your checkout process
4. Create a convincing web copy
5. Enhance website navigation
6. Make your store load fast
7. Create a landing page that converts
8. Design a great CTA (Call-to-action)
9. Optimize product pages
10. Focus on customer retention
11. Optimize for mobile users
12. Build brand trust
13. Craft branded URLs for distinctive branding
14. Highlight the main selling points
15. Use SEO to increase your discoverability
16. Leverage social media to increase sales
17. Consider paid advertising
18. Content marketing for organic growth
19. Use Bio Links on social media
20. Encourage customer referrals
21. Leverage Email Marketing
22. Building customer relationships and brand loyalty
23. Monitor your inventory for smooth operations
24. Up-sell and cross-sell to boost your sales
25. Retargeting ads for Shopify stores

1. Focus on your niche & target audience

To succeed in online marketing, focusing on a specific niche and target audience is essential. Trying to appeal to everyone often dilutes your efforts. Instead, identify your ideal customer and tailor your marketing message to resonate with them. This increases engagement and improves conversion rates. You need to:

• Attract the right customers: Craft your message to meet your ideal customer’s needs and pain points.
• Boost conversions: When your marketing is relevant, you’re more likely to turn visitors into loyal customers.
• Use first-party data: Understand your audience better and refine your targeting using data like customer behavior, purchase history, and interactions.

Unlike third-party data, which is less personalized, first-party data allows you to create more effective marketing strategies. Here’s a video by Dan Shaffer from WebFX, sharing tips on how first-party data can amplify ecommerce sales:

2. Enrich the customer experience

A positive customer experience is crucial for retaining customers and driving repeat sales. From the first interaction with your brand to post-purchase support, each touchpoint shapes their perception of your business. Customers encountering difficulties or dissatisfaction along the way are more likely to look elsewhere. Here’s how you can enrich the customer experience:

• Create a streamlined shopping journey: Ensure your website is easy to navigate, with clear product descriptions and simple checkout processes.
• Responsive customer support: Offering timely and helpful support can resolve issues quickly and build customer trust.

Here’s an example of Walmart’s responsive customer support. Their excellent customer service is one of their biggest secrets behind ecommerce success:

The key to keeping customers happy is providing exceptional customer service. If you go the extra mile, customers are more likely to return and recommend your brand, leading to long-term success.

3. Streamline and optimize your checkout process

To reduce cart abandonment and boost conversions, simplify your Shopify checkout with these key strategies:

• Allow guest checkout: Allow users to make purchases without registration to reduce friction.
• Minimize steps: Eliminate unnecessary form fields or pages to make the process quicker.
• Offer clear payment options: Ensure an intuitive, easy-to-follow process with progress indicators.
• Enhance page design: Keep it clean, easy to navigate, and visually appealing.
• Use secure payment gateways: Ensure a reliable and safe transaction.

For registered or returning customers, a one-step checkout can further streamline the process and encourage completion. Here’s an example of Bath & Body Works:

Following the above strategies can easily improve user experience and increase sales on your Shopify store!

Also read: Top 7 E-commerce Payment Trends

4. Create a convincing web copy

Your website copy plays a pivotal role in converting visitors into customers. It should be clear, concise, and persuasive, guiding users to take the desired actions, whether it’s making a purchase, signing up, or getting in touch.

• Focus on benefits: Clearly articulate how your product or service improves your customers’ lives. Instead of just listing features, explain the specific, tangible benefits they’ll experience.
• Use a conversational tone: Speak directly to your audience in a way that resonates with them. A friendly and approachable tone can make your message more relatable and engaging.
• Proofread for perfection: Small errors like typos or grammatical mistakes can undermine your credibility and professionalism. Ensure your copy is polished before it goes live to maximize its effectiveness.

You’ll build trust and increase Shopify sales by refining your web copy to address your audience’s needs and showcase your offering’s true value. When paired with a E-commerce SEO agency’s expertise, your website can become a powerful tool for driving conversions.

5. Enhance website navigation

A smooth and intuitive website navigation keeps visitors engaged and increases conversions. Studies show that the average bounce rate benchmark is approximately 55.43%, hence, making it easy for customers to find what they’re looking for is essential.

• Use a straightforward, visible menu: Your homepage should feature a prominent navigation menu that’s easy to spot and use. Include categories like vendor, product type, or tags so users can quickly narrow their search.
• Organize products logically: Group similar items together to help customers easily find related products. This improves the browsing experience and boosts sales by encouraging additional purchases.

Here’s an example of Target:

Streamlining the navigation makes it easier for customers to explore your products, increasing engagement and ultimately leading to more conversions.

6. Make your store load fast

A fast-loading ecommerce store is crucial for both customer satisfaction and SEO performance. Here’s why it matters:

• Customer experience: A slow-loading site frustrates users and leads to high bounce rates. Visitors may leave before they even have a chance to explore your products.
• Search engine ranking: Google favors fast-loading websites, meaning slow speeds can hurt your visibility.
• Business sense: Fast sites run more efficiently, improving user experience and operational effectiveness.

Research shows that conversion rates can drop by an average of 0.3% for every second of delay in load time. So, making sure your site loads quickly directly impacts your sales.

To improve speed:

• Choose a reliable hosting service that can handle high traffic volumes.
• Optimize your images to reduce load time without compromising quality.
• Ensure your URLs are SEO optimized for faster indexing.
• Clean up your code to ensure smooth site performance.

A fast store enhances user satisfaction, boosts conversions, and improves search engine rankings, helping you increase sales on Shopify.

7. Create a landing page that converts

A well-designed landing page can significantly boost your sales on Shopify. Here’s how to make sure your page works to convert visitors into leads or customers:

• Attention-grabbing headline: Make sure your headline clearly communicates the value of what you’re offering and grabs visitors’ attention immediately.
• Clear and concise offer: Ensure that your offer is easy to understand. Visitors should immediately know what they will get in exchange for information or purchase.
• Strong CTAs: Use compelling calls-to-action that motivate visitors to take the next step. Make the action clear, such as “Buy Now” or “Sign Up for Exclusive Offers.”

By focusing on these key elements, you can create a Shopify landing page that not only attracts visitors but also converts them into customers.

8. Design a great CTA (Call-to-action)

A well-designed call-to-action phrase is essential to driving conversions and guiding visitors to take action. Here’s how to make your CTAs compelling:

• The offer: Ensure you’re offering something valuable or desirable to your audience. Whether it’s a discount, free trial, or more information, the offer should align with their needs.
• The copy: Use clear, action-driven language. Words like “Get Started,” “Buy Now,” or “Claim Your Offer” give readers a clear direction on what to do next.
• The design: Make your CTA button stand out. Use contrasting colors, enough whitespace, and clear visuals so it grabs attention without overpowering the rest of the content.
• The prompt: Consider CTA buttons like “Get a Demo” or “Book Your Demo,” especially when the customer journey involves more touchpoints. 

Here’s an example of Replug’s catchy call to action:

By designing CTAs that are appealing, action-focused, and strategically placed, you’ll increase engagement and drive sales.

9. Optimize product pages 

Optimizing your Shopify product pages is key to driving conversions. Here’s how you can elevate your product pages:

• Clear, detailed descriptions: Ensure your descriptions are informative, covering size, material, color, and usage. Here’s how Nike is doing it:

• High-quality images: Use 4-5 images from different angles to view your product comprehensively. High-quality visuals increase trust and make your offerings more attractive.
• Infographics: Use infographics to explain product benefits or provide comparisons in a visually engaging way.
• Videos: Create product demos or behind-the-scenes content to build trust and connect with customers.

For your Shopify store, it’s essential to use visuals that grab attention and enhance the shopping experience. By crafting well-optimized product pages on Shopify, you help customers quickly find what they need, encouraging them to make a purchase and boosting your sales.

Here’s an example of Apple’s unique and interactive product page:

Killer tip: Incorporate GIFs! These dynamic, eye-catching animations can showcase product features or add a playful touch, making your store stand out and keeping visitors engaged longer.

10. Focus on customer retention

Retaining customers is key to increasing Shopify sales. Keeping them happy encourages repeat business, reducing the need for constant new customer acquisition. Here are ways to increase customer retention:

• Loyalty incentives: Offer discounts or rewards for repeat purchases.
• Stay in touch: Send follow-up emails or personalized messages to maintain engagement.
• Refunds: A hassle-free return policy builds trust and encourages future shopping.
• Free shipping: Offering free shipping, especially on high-margin products, boosts conversions and customer loyalty. 62% of customers don’t purchase without free shipping costs, so consider incorporating shipping costs into product prices to create a more transparent and appealing checkout experience.

Zappos generated a total of $1,063.9M in global net sales by focusing on customer retention through free shipping and incentives.

Source: Zappos

11. Optimize for mobile users

Smartphones constituted around 68 percent of online shopping orders in 2024, so providing a seamless mobile experience is crucial. Here’s how to optimize your Shopify store:

• Responsive design: Ensure your site adjusts perfectly to all screen sizes.
• Fast loading speed: Mobile users expect quick page loads. So, optimize your images and reduce unnecessary elements.
• Easy navigation: Simplify menus and ensure buttons are easy to click.
• Mobile-friendly checkout: Optimize for mobile and integrate dynamic QR codes to let customers easily complete purchases.

Optimizing for mobile devices improves user experience and boosts engagement and conversion rates.

12. Build brand trust

Building trust with your customers is essential for driving conversions. Here’s how you can do it:

• Professional design: Ensure your Shopify store has a clean, well-organized layout that reflects your brand’s quality and professionalism. 
• Social proof: Display customer reviews and testimonials prominently on product pages and throughout your site. Positive feedback from satisfied customers reassures new visitors that your products and services are reliable. Here’s an example of ContentStudio:

• Trust signals: Use security badges (such as SSL certificates) and clearly state your return policy, shipping terms, and satisfaction guarantees. These elements make customers feel more secure about making a purchase.

Since over 99.9% of customers read reviews when they shop online, showcasing social proof builds credibility and enhances customer loyalty, leading to increased conversions and repeat business.

Also read: Conversion tracking: Best tools, tips, and tricks

13. Craft branded URLs for distinctive branding

Customized URLs are a powerful way to enhance your branding efforts. By using branded URLs, you can create links that reflect your brand’s identity while boosting click-through rates.

• Stand out with your brand: Replug’s Link Management allows you to craft personalized URLs that align with your branding, making your links more memorable and professional.
• Track performance: With built-in click-tracking capabilities, you gain valuable insights into how your links and campaigns are performing, helping you refine your marketing strategy.

Branded URLs go beyond simple link shortening; they offer a more sophisticated and effective way to distinguish your brand in the crowded online marketplace.

14. Highlight the main selling points

To stand out in the competitive ecommerce space, it’s crucial to communicate your main selling points clearly. Whether it’s your competitive pricing, superior quality, strong brand identity, fast delivery, or problem-solving capabilities, ensure these strengths are front and center in your marketing efforts.

• Focus on what matters: Identify the key benefits that set your store apart from the competition and weave them into your product descriptions, ads, and website content.
• Create a consistent message: Reinforce your unique value proposition across all customer touchpoints to ensure that your brand message is clear and resonates with your audience.

Check out how Usermaven, a product and website analytics tool, highlights its selling point on its website:

You can build trust and loyalty by emphasizing your strengths, ultimately driving more sales and conversions for your Shopify store.

Also read: Online Branding: The Roadmap to Stand Out and Succeed Online

15. Use SEO to increase your discoverability

Search engine optimization (SEO) drives organic traffic to your Shopify store. You can attract more visitors and generate more sales by improving your site’s ranking in search results. Here’s how to optimize for SEO:

• Use relevant keywords: Integrate keywords naturally into product titles, metadata, and URL slugs. This helps search engines understand your products and boosts your rankings.
• Leverage content marketing: Create valuable content like blog posts, guides, and other resources targeting specific keywords. This not only enhances SEO but also attracts more visitors who are interested in your products.
• Optimize product listings: Ensure each product listing is optimized for SEO and conversions. Use compelling descriptions, titles, and high-quality images to entice potential customers and improve your search ranking.
• Drive traffic through SEM: Consider using search engine marketing (SEM) to pay for placement in search results, making it easier for customers to find your store.

By focusing on SEO and optimizing your store for search engines, you can increase its discoverability, improve traffic, and ultimately boost Shopify sales.

16. Leverage social media to increase sales

Social media is a powerful way to drive sales and strengthen customer relationships. You can turn followers into loyal customers by actively engaging with your audience and leveraging key strategies. Here’s how:

• Engage with your audience: Monitor comments, host live streams, and run polls to connect and understand customer preferences. Tools like Talkwalker help monitor and track consumer sentiments.
• Find and nurture leads: Use hashtags to discover new customers, engage authentically, and build trust.
• Sell everywhere: Expand your reach by selling on multiple platforms. Tools like ContentStudio and Replug simplify inventory and performance tracking.
• Seal the deal: Close sales through direct messages or personalized interactions.

With the right approach, social media can turn followers into loyal customers and drive real results.

Related: Top 10 social media management tools to watch in 2024

17. Consider paid advertising 

Paid advertising (PPC) is vital to boosting the visibility of your store:

• Paid advertising: Use PPC to appear at the top of search results by bidding on relevant keywords. Ads on Google and social media platforms like Facebook, Instagram, and Pinterest help target specific audiences and increase visibility.
• Social media ads: Engage customers through creative ads on platforms like Facebook and Instagram to raise brand awareness and drive traffic.

Here’s an example of paid Google search ads of Mascaras by different brands:

Paid advertising can maximize your reach and effectively engage with customers, driving immediate traffic and long-term growth.

Also read: Basics of e-commerce marketing, key strategies, and more

18. Content marketing for organic growth

Content marketing helps attract customers organically. By creating valuable content, you can boost your store’s visibility and strengthen your brand.

Content creation: Produce original and engaging content like blogs, videos, and social media posts that resonate with your brand and products. This helps define your brand while improving SEO.

SEO benefits: Quality content boosts search rankings, driving organic traffic to your store.

Brand awareness: Engaging content builds trust and visibility, leading to increased customer engagement.

Start using content marketing today to improve SEO, engage customers, and increase Shopify sales!

19. Use Bio Links on social media

Maximize your sales on Shopify by leveraging the bio link feature, particularly on platforms like Instagram. Here’s how to use it effectively:

• Update regularly: Keep the link fresh by updating it to highlight specific products, promotions, or important content on your Shopify store.
• Guide your audience: Use the link to drive users directly to key areas of your store, enhancing their journey and improving conversions.
• Capitalize on engagement: Turn your social media activity into sales by linking to relevant pages, ensuring seamless navigation from your posts to your store.

Here’s an example of Canva’s bio link page:

Using bio link strategically can help you drive more traffic and sales from your social media platforms.

20. Encourage customer referrals

Harness the power of referrals by turning your satisfied customers into advocates:

• Exceed expectations: Deliver exceptional service and products that exceed your customers’ expectations.
• Offer incentives: Provide rewards, such as discounts or free products, to encourage customers to refer friends and family.
• Encourage reviews: Ask for reviews and testimonials to build credibility and attract new customers through positive feedback.

Here’s an example of Toms:

By promoting customer referrals, you create a strong network of brand advocates that can help increase Shopify sales.

Also read: How to Increase Brand Awareness: 9 Best Strategies

21. Leverage Email Marketing 

Email generates $42 for every $1 spent. That’s a staggering 4,200% ROI! Building a strong email list and sending targeted, personalized messages can increase sales, maintain customer recall, and enhance brand loyalty.

Here’s how to make the most of email marketing:

• Build a high-quality email list: Acquire genuinely interested subscribers in your products or services. Use pop-ups, landing pages, and lead magnets to capture email addresses.
• Send targeted emails: Craft relevant content based on customer interests and needs. For example, offer special promotions, share product launches, or provide tips that align with customer preferences.
• Special offers & reminders: Email marketing is perfect for promoting sales, special offers, and new products. Regular updates keep customers informed and connected, increasing loyalty.

Here’s a vibrant and unique email subscription example of Passionfruit:

By utilizing email marketing, you can drive conversions on your Shopify store, boost customer engagement, and stay top of mind.

22. Building customer relationships and brand loyalty

Building strong customer relationships and brand loyalty are crucial for long-term business success. Here are effective ways to nurture these connections after the sale:

• Send a thank-you note: A simple, personalized note can go a long way in showing appreciation and building trust.
• Follow-up: Checking in with customers through emails, phone calls, or social media ensures satisfaction and shows you care about their experience.
• Offer discounts: Providing exclusive discounts or coupons for future purchases rewards customers and encourages repeat business.
• Ask for feedback: Demonstrating openness to improvement by soliciting feedback helps enhance the customer experience and shows you value their input.
• Reward loyalty: Implement loyalty programs offering perks like early access to sales, discount codes, and exclusive offers to keep customers engaged and coming back.
• Use user-generated content: Featuring content from your customers on social media makes them feel valued and strengthens brand loyalty.

We absolutely love how Blume is building customer relationships through their loyalty program, Blumetopia:

Check out the full page here for inspiration: Blumetopia

By focusing on these strategies, you’ll turn satisfied customers into loyal advocates, leading to increased sales for your Shopify store.

23. Monitor your inventory for smooth operations

Keeping track of your inventory on Shopify is essential to meet customer demand and prevent stockouts. Here’s how to effectively manage your stock:

• Review sales data: Use Shopify’s sales analytics to understand which products sell well, helping you identify high-demand items to restock.
• Track inventory levels: Shopify’s inventory management system makes it easy to monitor stock levels, ensuring you never run out of popular products.
• Reorder in time: Leverage Shopify’s inventory alerts and trend analysis to reorder products before they run out, ensuring continuous availability.

By staying on top of inventory management on Shopify, you can maintain a seamless shopping experience for your customers while avoiding lost sales opportunities.

24. Up-sell & cross-sell to boost your sales

Up-selling and cross-selling are powerful techniques to increase your revenue by encouraging customers to purchase more. Here’s a quick breakdown:

• Cross-selling: This involves offering a related product to complement the customer’s initial purchase, like pairing a burger with chips. The goal is to suggest products that enhance the customer’s experience.
• Upselling: Upselling encourages customers to upgrade their purchase, such as upgrading from a 500ml Coke to a 1000ml Coke. It’s about offering a higher-value version of the original item, often with added benefits.

Here’s an image to demonstrate:

Source: goodfirmsdotco

25. Retargeting ads for Shopify stores

Retargeting ads are a powerful tool to re-engage visitors who’ve shown interest in your products but left without making a purchase. By displaying ads for products they’ve already viewed, you increase the chances of bringing them back to your Shopify store.

Benefits of retargeting ads:

• Reduces cart abandonment: Target shoppers who’ve added items to their cart but didn’t complete the purchase.
• Increases conversions: Show ads with relevant products to keep your store top-of-mind to increase Shopify sales.

Here is an example of a Facebook retargeting ad run by Myfix Cycles. The ad boosted their CTR by 6.38% and gained a revenue of $3,043.20 from an ad spend of $199.07, meaning that they earned $15 for a $1 ad spend.

Check the retargeting ad below:

How to set up retargeting ads:

• Use platforms like Facebook/Google ads: Integrate your Shopify store with these platforms to easily set up retargeting campaigns.
• Segment your audience: Create different campaigns targeting users based on their actions such as cart abandoners or product page visitors.
• Design engaging ads: Highlight the products users were interested in and include incentives like discounts or free shipping to encourage them to return.

Retargeting ads can significantly increase your Shopify store’s sales by bringing back potential customers who are already interested in your products. Tools like Replug allow you to add retargeting pixels to recover lost sales.

Conclusion

Increasing sales on Shopify is about implementing tactics and building a sustainable strategy that focuses on customer experience, brand trust, and data-driven decisions. By combining niche targeting, optimized websites, SEO, and personalized customer interactions, you can create a holistic approach to driving growth. 

Whether leveraging social media, crafting compelling web copy, or utilizing tools like email marketing and retargeting ads, these strategies will help you stand out in a competitive market. 

Remember: Consistency and customer-centricity are the keys to long-term success!

FAQs for how to increase sales on Shopify

1. What are the most effective strategies to increase Shopify sales?

Focus on niche targeting, optimizing product pages, using SEO, and implementing social proof. Combining these strategies with personalized customer experiences can significantly increase conversions.

2. How can I improve my Shopify store’s checkout process?

Simplify the checkout process by minimizing steps, allowing guest checkouts, and integrating secure payment gateways. A one-step checkout for registered users can also enhance the experience.

3. How does social media help to increase Shopify sales?

Social media enables you to engage with your audience, promote your products, and direct traffic to your store using bio links, hashtags, and targeted advertising. It’s a cost-effective way to build customer relationships and drive conversions.

4. Why is SEO important for my Shopify store?

SEO improves your store’s visibility in search engines, driving organic traffic and increasing sales. Use relevant keywords in product descriptions, meta tags, and URLs to enhance discoverability.

5. How can I retain customers for repeat purchases?

Offer loyalty programs, personalized follow-ups, and exclusive discounts. Providing excellent customer service and seamless shopping experiences also encourages repeat business.

6. Are paid ads worth investing in for Shopify?

Yes, paid ads can drive immediate traffic and sales by targeting specific audiences. Platforms like Google Ads and Facebook Ads help boost visibility and engage customers effectively.

Learn how to add Facebook Pixel to the Shopify store with this easy step-by-step guide. 

Facebook Pixel is an effective feature that helps you track and optimize your online business by gathering valuable data about your website visitors. By integrating Facebook Pixel into your Shopify store, you can make data-driven decisions and improve your marketing strategies. 

This guide will help you successfully incorporate Facebook Pixel, drive targeted advertising campaigns, and enhance your online presence, using either partner integration or manually adding the code.

What is a Facebook (Meta) pixel and how does it work?

A Facebook Pixel, sometimes referred to as a Facebook Meta Pixel, is a piece of code provided by Facebook that you can add to your website. It allows you to track and measure the actions taken by visitors on your website, as well as create targeted advertising campaigns based on their behavior. 

When someone visits your website and performs specific actions, such as making a purchase or adding items to their cart, the Facebook Pixel records this information. This data helps you understand your audience, optimize your marketing efforts, and reach the right people with your Facebook ads. 

Essentially, the Facebook Pixel acts as a bridge between your website and Facebook’s advertising platform, providing valuable insights and opportunities for effective targeting and remarketing.

Also read: What is a Tracking Pixel and How Does it Work?

How to add FB pixel to Shopify?

Here’s how to add FB pixel to Shopify:

Step 1: Go to your Facebook ad account’s “Event Manager.”

Step 2: Click the “Connect a New Data Source” then select “Web.”

Step 3: In the “Create Pixel” section, enter a name for your pixel and click “Create Pixel.”

Also read: How to get TikTok Pixel ID?

Choose a Method to Add Pixel Code to Shopify:

In the “Check for partner integration” section, you can add the pixel code manually or use partner integration.

• Using a partner integration:

Step 1: If using partner integration, select “Shopify” from the “Choose a partner” menu.

Step 2: In your Shopify admin panel, click on “Sales Channels” and choose “Preferences” under “Online Store.”

Step 3: Scroll down to the “Facebook Pixel” section.

Step 4: Click the “Set up Facebook” button to integrate Facebook Pixel with your store.

Step 5: On the Facebook pixel app page in the Shopify app store, click “Add app” to add it to your store.

Adjust Pixel Settings:

Step 6: In the Shopify admin panel, go to “Settings” and select “Apps and sales channels” from the left side.

Step 7: Find your Facebook pixel and select it to adjust its settings.

Step 8: Click “Open sales channel” and then go to the “Settings” section.

Step 9: Under “Data sharing settings,” select “Enable data-sharing” in the “Customer data-sharing” section.

Step 10: Choose the desired data-sharing level: “Standard,” “Enhanced,” or “Maximum.”

Step 11: Select your Facebook pixel from the list and click “Confirm.”

Also read: What Are Tracking Pixels & How Do They Work?

Alternatively, you can choose to add the Facebook Pixel code to your Shopify theme manually:

Step 1: Follow the instructions provided on the Facebook Event Manager page to get your pixel code.

Step 2: Copy the Facebook pixel code from the designated section.

Step 3: Access your Shopify store’s admin panel and navigate to the “Themes” section.

Step 4: Click on “Edit code” for your store’s theme.

Step 5: Locate the header section of your theme in the “theme.liquid” file.

Step 6: Insert your Facebook pixel code between the <head> and </head> tags in the header section.

Step 7: Save the changes by clicking the “Save” button.

By following these steps, you can successfully add Facebook Pixel to your Shopify store either through integration or by manually adding the pixel code to your theme.

Also read: What Is a TikTok Pixel & Learn How to Set It Up?

Bottom Line:

Incorporating Facebook Pixel into your Shopify store is a valuable step to optimize your marketing efforts, track customer behavior, and drive targeted advertising campaigns. Whether you choose partner integration or manual code insertion, Facebook Pixel provides powerful insights and data that can enhance your online presence and boost conversions. By leveraging this tool, you can make informed decisions, reach the right audience, and maximize the success of your Shopify store.

FAQs 

Can I track conversions and sales using Facebook Pixel on Shopify?

Yes, Facebook Pixel can track conversions and sales on your Shopify store.

What data does Facebook Pixel collect from my Shopify website?

Facebook Pixel collects data such as page views, add-to-carts, and purchases from your Shopify website.

Are there any costs associated with using Facebook Pixel on Shopify?

There are no direct costs associated with using Facebook Pixel on Shopify.

Link shortener services can create a more memorable and professional-looking URL for your store. A link shortener tool can help shorten the URL of your store’s home page and also help shorten the URLs of individual product pages, making them easier to remember and share.

A link shortener can help create custom URLs with your domain, making them easier to remember and share. They also provide analytics to track your links’ performance and make your store more secure by hiding the link’s true destination.

Here’s how to change the shopify URL, shorten it, share it with the audience, and track its performance using Replug’s link shortener tool.

How to change Shopify URL using a URL shortener 

Step 1: Sign in to your Replug account or create a new one if you don’t have one.

Step 2: Choose a campaign from your dashboard, or create a new one.

Note: For help creating a new campaign, visit this guide: “Create a campaign in seconds.” 

Step 3: Enter your Shopify URL as the destination URL in the “URL to shorten” section below “Select your campaign.”

Step 4: Simply click the create button to create a shortened URL for your Shopify store.

 

Step 5: Now you have your new URL, which will look like the one below in the picture. You can customize this URL by clicking on the edit icon.

Step 6: Enter the new URL you want to use, and your custom Shopify Store URL is ready for sharing on social media. Click on the update button to save the new URL. 

FAQs

Can I change my Shopify store name? 

Yes, you can. You must be the store owner to change your Shopify store name. Log in to your Shopify store, go to the Settings page, and click Store Details. You can enter a new store name into the ”Store name” field.

How do I find a Shopify URL? 

Follow these steps to find any Shopify URL.

Log in to your Shopify store admin. The URL will be in the browser address bar. 

Go to Online Store > Domains in the leading left menu. This will give you an overview of your store domains.

 

Popular Reads:

Why Your Business Needs a Custom URL Shortener?

Instagram URL Shortener Tools To Elevate Your Marketing

Bio Links From Replug: Create a Stronger Marketing Impact while Social Sharing

YouTube URL Shortener-A Must Have For Every YouTuber

One way to increase sales on Shopify is to use apps that allow you to sell on other platforms. This can be a great way to reach more customers. Here are some great apps for Shopify that can help increase sales.

1. Replug

If you are looking for a tool that can help you with both branding and tracking your audience, to serve them better, then Replug is for you.

What’s Replug?

It’s the best URL shortener platform for shortening and customizing any URL. It also includes rich features, such as retargeting pixels, A/B testing, tracking analytics and much more, as explained below.

Branded Links

Branded links have become a necessity for online branding and marketing. Usually when we create social campaigns, branded short links look friendlier to eyes and remember compared to any random long URL with multiple characters and numbers. Here is an example of Pepsi brand using a branded URL given in the image below.

Adding to the benefits of branded URLs, they are also easy to share, specially where there are character limits (e.g. Twitter only gives you a limit of 280 characters for the Tweets).

Retargeting Pixels

Retarget your Shopify audience on other platforms, such as retargeting your Shopify audience on Facebook using Replug retargeting pixels.

For example,create a retargeting campaign in Replug, and connect your Facebook pixel with the campaign created. Any one that clicks on your shortened Shopify URL will be tracked, and you can retarget them on Facebook using Retargeting Ads.

Related: 14 Crazy-Effective Ways to Boost E-commerce Sales Through Retargeting

A/B Testing

Test your webpages, content or campaigns using Replug’s A/B Testing. Compare up to 10 versions of a single URL, and choose the one that gets most traction. A/B testing is a handy feature for e-commerce owners, who can use it when running a special campaign or testing a product/landing page etc.

Call To Action

Create catchy call to actions buttons with CTA phrases that create a sense of urgency to and turn clicks to conversions. Set different types of CTA’s i.e.

• Exit Intent
• Social
• Bridge Page
• Pop up
• Scroll Box

Bio Links

Create one awesome bio link for all social platforms. Using Replug bio links, you can direct your social media audience to your e-commerce store by designing a custom bio link webpage. No technicalities required, just simple drag and drop functions. Easily place your links, social icons, image, videos, text, and much more to design an appealing bio link webpage.

Here’s an example of bio link webpage.

What else?

A link shortener tool gives you the control of shortening, customizing, analyzing and managing branded links.

That’s not just it. There’s more….

Replug has some other cool features that you can check out and make most of your online marketing across the web and social channels.

Related: 7 Ways You Can Use Instagram Bio Links to Your Advantage

2. Shopify Sales Booster App

Another great option is the Shopify Sales Booster app, which helps increase sales by offering discounts and coupons to customers who purchase through your shop. This app is also free and a great way to boost sales on any platform.

Multi-orders

Multi-orders is one of the most popular Shopify apps that allows you to manage and fulfill orders from multiple sales channels in one place. It integrates with popular marketplaces such as Amazon, eBay, and Etsy, as well as with Shopify POS. With Multiorders, you can save time through automation.

Related: Amazon Link Shortener: 10 Reasons For Amazon Sellers To Try

3.  One Click Checkout & Stickybar

One click checkout & stickybar is a great app if you want to increase sales on e-commerce platforms. The app allows customers to checkout with multiple payment methods and shipping methods. The app also allows customers to track their order status and view their order history.

Related: 8 Promising Ecommerce Payment Trends in 2021

4. ContentStudio

ContentStudio is the best social media management tool out there that lets you post and schedule content, track your analytics, and engage with your audience – all from one platform.

Shopify integration with ContentStudio makes sharing products easier from your e-commerce stores across all social channels.

5. Omnisend

Omnisend is an excellent email marketing app for Shopify. By adding Omnisend to your store, you can increase the number of emails collected from visitors, cultivate leads with email campaigns, and improve sales and marketing. This app is designed to help you quickly build an email list, grow your Shopify store with email, SMS and push marketing, or drive more sales with email automation.

Related: Email Marketing Best Practices For 2022

6. Google Shopping Actions

Google Shopping Actions is a program that lets shoppers purchase products from your store directly through Google search results and Google Assistant. This app makes it easy to set up and manage your participation in the program.

Related: Google Retargeting: The Ultimate Guide for 2022

7. Oberlo

Oberlo is my favorite among the best Shopify apps. It is a drop-shipping service that allows the user to find popular products online and start selling immediately. Get products from various suppliers and add them to your online store. Oberlo is a great tool for entrepreneurs who want to start an eCommerce business without investing in inventory.

8. ReferralCandy

Referral Candy is a Shopify app that allows you to create custom referral programs for your store. If you have customers who are satisfied with your products, they will be more likely to tell other people about them. If you don’t have a referral program, you could be missing out on some potential sales. .ReferralCandy has a wide range of customization options to choose from so you can build a referral program that fits your brand perfectly. It is also a system that automatically delivers rewards to make the referral process easier.

9. Product Reviews by Shopify

Product Reviews is an excellent app that allows customers to write reviews for products they have purchased. Customers can also rate products they have purchased. The app also allows customers to share their reviews with their friends and followers on social media.

Shopify is an eCommerce platform that enables entrepreneurs to start their own online stores. It is simple to use and offers a wide range of features and customization options. Shopify stores have made approximately $1 trillion in global sales. Hence, it’s more than important to learn strategies that will help you increase Shopify sales.

Why do you need to increase your Shopify sales?

If you are part of the sales industry and increasing sales is not your goal, then switch to another profession or line of business.
Well! if sales is what you want, then we are on the right track, as there are many reasons why you might need to increase your Shopify sales. Perhaps you want to meet your sales goals, or perhaps you’re looking to grow your business.

Why your Shopify store isn’t making sales?

If you are already owning a Shopify store and are not able to generate good sales then check out Tan Choudhury’s exciting video on this topic.

Here are some quick tips that will positively impact your Shopify sales. (Discussed in detail in the latter part of the blog)

• First, take advantage of Shopify’s built-in marketing tools.
• Secondly, use social media to drive traffic to your store.
• Use platforms like Twitter and Facebook to share your products with a broader audience, and don’t forget to include links to your Shopify store.
• Use the email marketing tool to send regular newsletters to your customers and include strong calls to action.
• Offer discounts and free shipping incentives to encourage people to buy from your store.
• Finally, provide excellent customer service, so that people have a positive experience shopping with you and are likely to return in the future.

Strategies to increase your Shopify store’s sales and conversions

Here are the ways to boost your Shopify sales.

1. Focus on your niche & target audience

If you want to be successful in online marketing, you need to focus on your niche and target audience. You can’t be everything to everyone, so it’s important to identify your ideal customer and craft your marketing message for them. By doing this, you’ll be able to attract more of your target audience, leading to more sales and conversions.

We know that Third Party Data has been useful in converting users to customers, you can also use First Party Data to identify your targets and amplify eCommerce sales.

Here’s a video by Dan Shaffer of Webfx marketing team discussing the use of First Party Data.

2. Enrich the customer experience

Make sure your customers have a positive experience when interacting with your brand. This includes everything from their first contact with your online store to after they’ve made a purchase. If they’re unhappy at any point in the process, they’re likely to take their business elsewhere.
The best way to keep customers happy is by providing excellent customer service. Making things right for your customers will go above and beyond to do so. In return, this will earn their respect and encourage them to continue doing business with your company in the future.

3. Create convincing web-copy

Your website’s copy is one of the most important elements in your conversion arsenal. It needs to be clear, concise, and persuasive to convince your visitors to take the actions you want them to take.

Explain how your offering will improve the lives of the readers in a specific and concrete way.

Finally, be sure to proofread your copy carefully before you publish it. Typos and grammatical errors can make you seem unprofessional and reduce the effectiveness of your message.

4. Use attractive visuals

When it comes to online marketing, visuals are key. People are more likely to engage with content if it contains attractive visuals, so ensure to use images, infographics, and videos in your messages.

5. Focus on customer retention

A company’s success depends on its ability to keep its customers happy and coming back for more. That’s why it’s important to focus on customer retention and acquisition. You won’t be able to keep your business afloat if you constantly lose customers.

Domino’s used Google and Facebook ads targeting specific customer personas to deliver the right messaging to the right people. As a result, incremental increases in conversions for both customer acquisition and customer retention. Here’s the shot of their ad.

But how do you increase customer retention?

Here are a few ideas:

• Offer incentives for loyalty: Reward your best customers for sticking with you. For example, offer loyalty discounts or points that can be redeemed for complimentary products or services. The more you show your appreciation, the more likely they will stay loyal.
• Stay in touch: Keep in touch with your customers even after they’ve made a purchase. Send them follow-up emails or postcards to thank them for their business and let them know you’re always there if they need anything else. A little bit of communication can go a long way toward keeping them happy.
• Refunds make returning customers possible: Customers who receive refunds know that you care about their satisfaction. They’ll see that the experience matters more than the money they spent, and they’ll appreciate it when you take the time to fix a mistake or solve a problem.

When customers receive a refund on an item they purchased, they’re likely to shop with that company again. Customers do business with companies that are transparent in their transactions. Trust builds loyalty and encourages them to shop with your business again.

• Offer free shipping: Free shipping is one of the most common ways to increase sales. It is always a great incentive to get customers to make a purchase. In fact, it’s so effective that some eCommerce giants like Amazon and Zappos offer free shipping on all orders. Of course, you don’t have to provide free shipping for every product, but you should for your high-margin products. And if you offer it, make sure you advertise it on your product and checkout pages.

6. Create a landing page that converts

When you create a landing page, remember that its purpose is to convert visitors into leads or customers. To do this, your landing page must be carefully crafted and include certain key elements.

• First, your headline must be attention-grabbing and relevant to what your visitors are looking for.
• Second, your offer must be clear and concise; make sure it’s easy for visitors to understand what they’re getting in exchange for providing their contact information.
• Finally, use strong calls-to-action (CTAs) to encourage visitors to take the next step.

7. Design astounding CTA (Call-to-Action)

Designing a compelling call-to-action (CTA) can be the difference between a successful marketing campaign and one that falls flat. A CTA is meant to persuade your audience to take the desired action.
There are a few key elements to consider when designing a CTA:

• The offer: What are you offering your audience? Make sure it’s something they want or need.
• The copy: The words you use in your CTA must be persuasive. Use active language and make it clear what you want the reader to do.
• The design: Your CTA should stand out from the rest of your content. Use colors, whitespace, and images to make it eye-catching.
• Software as a service (SaaS) providers have a longer customer journey cycle that requires lead nurturing. Therefore, CTA buttons like “Get a demo” or “Book your demo” sets the users in the right direction.
  Here’s an example of Segment (SaaS platform) using “Get a Demo” CTA.

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Related: Call To Action For Social Media : 15 Best Examples

8. Smooth navigation experience on the Shopify store

When it comes to online shopping, one of the most important factors is store navigation. If a store is difficult to navigate, it can lead to frustration and abandoned carts.

Make sure your store is easy to use by having clear menus, search functions, and filters. Also, provide plenty of product information so shoppers can make informed decisions. To further enhance the shopping experience, consider utilizing Shopify store design services to create a visually appealing and user-friendly layout that can significantly increase customer satisfaction and sales.

9. Make your store load fast

Making sure your eCommerce store loads quickly and doing this is important for several reasons i.e.

• First, it keeps customers from getting frustrated and leaving before they even see what you have to offer.
• Second, it helps your search engine rankings since Google and other engines prioritize fast-loading sites.
• Finally, it just makes good business sense to have a website that runs smoothly and efficiently.

Research has proved that the faster the website loading speed, the higher chances of converting the website visitors. For every second it takes the website to load, the conversion rate can drop at an average of 0.3%.

You can do a few key things to ensure your store loads quickly.

• First, use a good hosting service that can handle greater traffic loads.
• Second, optimize your images so that they load quickly.
• Ensure your URL is SEO optimized.
• Lastly, make sure your code is clean and well-organized.

10. Upsell & Cross-Sell

Up-selling and cross-selling is an intelligent way to turn your prospects into customers. You can persuade them to buy more products or services from you by offering a special offer or discount. You can use this technique in any situation where you think the customer might be interested in other products you sell.

What’s the difference between two?

Cross-selling is to pitch an item that is related to the first purchase, such as burger with chips. Upsell is a trade offer to buy an upgraded version of an item intended for the first purchase such as 500ml Coke to be traded with a 1000ml Coke. Usually such cross-sells and up-sells offer some discount or benefit to customers as well. It’s kind of a win-win situation.

Check out the image below for more clarity.

Here’s an example of Amazon cross selling by showing items to visitors that are frequently bought together.

Another example of up-selling and cross-selling.

ReConvert is a powerful tool that allows you to up-sell and cross-sell your products and services. It will enable you to create custom offers, package deals, and track and manage your sales pipeline. ReConvert also provides valuable insights into your customer’s buying behavior so that you can optimize your sales strategy.

This is especially useful when you have a product or service that the customer doesn’t know about.

For example, if you’re selling a new product, you can use reconvert up-sell and cross-sell to convince them to buy it. You can also use it to get them to buy more of an existing product they already like.

11. Retargeting Ads

Retargeting is a process that shows your customers ads for products they have already viewed on your website or app. Thus, making the users more likely to be interested in your offerings.

If you’re looking to retarget your customers with ads relevant to their interests, consider using Retargeting Ads.  Retargeting also reduces shopping cart abandonment, which is important for any online business. However, there are a few things you can do to reduce the number of people who abandon their shopping carts.

Here are some examples of a Facebook retargeting ad run by Myfix Cycles. The ad boosted their CTR by 6.38% and gained a revenue of $3,043.20 from an ad spend of $199.07 meaning that they earned $15 at a cost of $1 ad spend.

Check the retargeting ad below.

• First, ensure your website is easy to use and navigate. If potential customers can’t find what they’re looking for, they’re likely to give up and go to another site.
• Second, offer a variety of payment options. Some people may be hesitant to enter their credit card information online, so allowing them to pay via PayPal or another payment method may increase their chances of completing their purchase.
• Finally, provide customer support in case anyone has questions or problems. If customers feel like they can’t reach someone if something goes wrong, they’ll be less likely to take the risk of buying from you.

Related: The Ultimate Guide to Increase Sales on Amazon and Other Marketplaces

12. Optimize your checkout page

Optimize your checkout page if you want to improve your website’s conversion rate. Ensure that your checkout page is user-friendly and easy to navigate. As a result, you can encourage more visitors to complete their purchase.

Additionally, you can add features like customer testimonials or guarantees to increase trust and confidence in your site. To ensure your checkout page is optimized for conversion, here are a few key elements that you should focus on.

• First, ensure the page is visually appealing and easy to navigate.
• Second, ensure the checkout process is simple.
• Lastly, ensure your payment gateway solution is secure and reliable.

In addition to the above, I recommend that one step check out pages are a great way to keep the user engaged without breaking the web experience, and help users complete the purchase. Design such page experience for registered and repeating visitors and

Related: 8 Promising Ecommerce Payment Trends

13. Leverage social media to increase sales

Social media is one of the most powerful tools in your eCommerce sales toolkit. It can help you connect with customers, identify new leads, and build relationships with clients and customers.

You’re missing out on a huge opportunity if you’re not using social media to increase Shopify sales. Here are a few tips to get started:

• Use social media to connect with customers and build relationships: Make sure you’re active on the social platforms that most of your customers use. Connect with them, answer their questions, and provide valuable content. The more you interact with them, the more likely they will do business with you.
• Use social media to identify new leads: Social media is a great way to find new leads. Use keywords and hashtags to find potential customers interested in your products or services. Then reach out and introduce yourself.

Related: How to Quickly Increase Social Media Conversions in 2022

• Sell on multiple platforms: Selling on multiple platforms can be a great way to reach more customers and increase Shopify sales. Unfortunately, it can also be a bit of a hassle, as you have to manage your inventory and listings on multiple sites. But if you can make it work, it can be a great way to grow your business.

However, keeping up with multiple platforms and tracking your sales can also be a lot of work. That’s where tools like ContentStudio and Replug bio links come into play and help schedule, manage, and track your performance on multiple platforms from one place.

• Use social media to close deals: Once you’ve built a relationship with a customer or client, use social media to close the deal. Send them a direct message or give them a call to seal the deal.

14. Consider paid advertising and search engine optimization

Paid advertising, also known as pay-per-click (PPC) advertising, is a way to get your website to show up in search engine results without having to earn your way there through good content. You can buy ads that appear as sponsored results on Google and other search engines. These ads are bought through an auction system in which you bid on keywords related to your business. The more you are willing to pay per click, the higher your ad will appear in the search results.

15. Use SEO to increase your Shopify store’s discoverability

Search engine optimization is a process of improving the ranking of your website in the search results by making changes to the site itself. This can include improving the quality of the content, making sure the site is easy for search engines to crawl and index, and building links from other websites.

SEO is a great way to increase the discoverability of your Shopify store. By optimizing your store for relevant keywords, you can attract more traffic.

In addition, create quality content and ensure your store is easy to navigate. In return, it can encourage visitors to stay longer and explore more of what you have to offer. These steps can ensure that your store is seen by more people and generates more sales.

• Include high-quality, optimized product photos: Make sure to include several high-quality product photos with each listing. Customers want to see what they’re buying, so don’t skimp on the visuals.
• Drive traffic through SEM: Search engine marketing (SEM) is a form of advertising that allows you to pay for placement in search results, making it even easier for people to find your site. Both SEO and SEM can be highly effective in driving traffic to your website and generating leads.
• Optimize product listings for SEO and conversions: Ensure your product listings are optimized for both SEO and conversions. This means using the right keywords, as well as creating compelling descriptions and titles that will entice potential customers to click.

Here’s a video of famous digital marketer Neil Patel sharing 4 eCommerce SEO techniques for beginners.

16. Use email marketing to increase sales on Shopify

Embed from Getty Images

Email marketing is a powerful tool that can help increase sales on Shopify. You can boost your sales and conversions by building a list of subscribers and sending them targeted emails.

Here are some tips to get started:

• Special offers: Email marketing can be a great way to connect with customers and create a relationship with them. It can be used to promote sales, special offers, and new products or services. Email marketing can also be used to keep customers updated on company news and events. By keeping customers informed, you can create loyalty and connection with them.
• Build a high-quality email list: The first step to successful email marketing is to build a high-quality email list. This means acquiring subscribers interested in your products or services and likely to buy from you. There are a number of ways to get such a list, e.g., use pop-ups, landing pages, and lead magnets.
• Send targeted emails: Once you have a list of subscribers, it’s important to send them targeted emails. It requires creating content that is relevant to the interests and needs of your target market. For example, if you sell products for home improvement, you might send an email with tips on how to improve the value of your home.

Lastly, here’s a video of Joshua Chin (co-founder of Chronos Agency) sharing 3 golden rules of email marketing.

Related: Email Marketing: The Best Time And Day To Send Your emails And Make An Impact

17. Building customer relationships after the sale

Building customer relationships after the sale is an important part of any business, especially if you want to increase Shopify sales. There are a few key ways to build customer relationships after the sale:

• Send a thank-you note: This is a simple way to show your appreciation for their business. A handwritten note goes a long way in building a relationship.
• Follow up: Following up with your customers shows that you care about their experience and want to ensure they are satisfied. This can be done through phone calls, emails, or social media.
• Offer discounts: Offering discounts or coupons for future purchases is a great way to show your customers that you value their business. This will help to build loyalty and keep them coming back.
• Ask for feedback: Asking for feedback shows that you are open to improvement and want your customers to be happy. Therefore, take feedback from your customers to make changes and improve the customer experience.

18. Monitor your inventory

Monitor your inventory to ensure you have enough products to meet customer demand. Review your sales data to see what products are selling well and order more of those items. Keep track of your inventory levels so you can reorder products before you run out.

Apply the tips and strategies mentioned above to maximize your chances of success with Shopify.

So what are you waiting for? Start building your dream store today!

FAQs on how to increase Shopify sales

What Shopify metrics should you track?

There are a few key Shopify metrics that you should track to ensure the success of your store. The important metrics to track are:

• Average order value
• Conversion rate
• Referral rate
• Total sales
• Customer lifetime value
• Churn rate/Retenion rate
• Customer acquisition costs

How long does it take to get sales on Shopify?

It usually takes around 24 hours for sales to show up on Shopify after a customer has made a purchase. However, it can sometimes take longer for sales to appear. If there are issues with the payment processor or the order is placed on hold for some reason, and you’re concerned about why sales aren’t appearing in your Shopify account, you can contact Shopify support for help.

What is the average Shopify conversion rate?

Shopify is a platform for businesses of all sizes to create an online store. The average Shopify conversion rate is 2%. This means that for every 100 visitors to a Shopify store, 2 of them will make a purchase.