Tag: sales

You’ve got a hot product, and your online store makes few weekly sales. It’s time to turn the dial on your Shopify game and set your sales on a growth trajectory. How? That’s the million-dollar question. 

This guide has your back, delivering straightforward techniques that not only drive traffic but also boost sales—and the best part? They’re quick and easy to implement. 

Let’s dive into the strategies that will boost your Shopify success without any unnecessary fuss. Let’s get started.

17 winning strategies to boost sales on Shopify:

1. Enhance website navigation

A staggering 42% of users abandon websites due to poor functionality. If customers can easily locate products, they’ll stay. Ensure seamless navigation with a visible menu on your homepage, categorized by vendor, product type, or tags. This not only aids in finding products but also boosts sales by showcasing similar items.

2. Define your audience clearly

Better define your target audience by envisioning your ideal customers. Specify gender, age, location, interests, or hobbies. A precise target audience definition helps attract the right visitors to your store, avoiding niche limitations or misaligned marketing efforts.

3. Optimize for mobile users

With 79% of online shopping on smartphones, ensure your store offers a flawless mobile experience. Optimize for mobile devices to provide uninterrupted browsing, enhancing user experience, engagement, and conversion rate.

4. Streamline checkout process

Simplify the checkout process by removing mandatory user sign-ins. A whopping 70% of online shoppers abandon carts due to complex checkouts. Grant users the choice to make purchases without registering, reducing friction and boosting conversion rates.

5. Build brand trust

Create a trustworthy online store with high-quality design and functionality. Incorporate online reviews and testimonials to provide social proof. With 77% of shoppers relying on reviews, testimonials help build faith in your brand, fostering credibility and loyalty.

6. Optimize product pages

Elevate your product pages by crafting compelling, error-free descriptions. Include detailed information on size, material, color, and usage. Feature at least four or five high-quality product images from different angles to provide a comprehensive view, answering all customer questions and prompting direct calls to action.

7. Highlight the main selling points

Identify and emphasize your main selling points, whether it’s competitive pricing, superior quality, brand identity, quick delivery, or problem-solving capabilities. Focus on these strengths in your marketing strategies, creating a consistent brand message that resonates with customers.

8. Optimize for search engines (SEO)

Boost your store’s discoverability with SEO. Utilize relevant keywords in product titles, metadata, and URL slugs to improve search engine rankings. Leverage content marketing to create original, keyword-rich content that enhances your store’s visibility and attracts organic traffic.

9. Craft branded URLs for distinctive branding

Enhance your link presentation by using customized URLs. Replug’s Link Management features let you build customized brand URLs with click-tracking capabilities. It’s not just about shortening; it’s about effective branding. This not only adds a touch of sophistication but also provides valuable insights into the performance of your links and ad campaigns. It’s a practical and handy approach to distinguish your brand online.

Shorten your links, amplify your brand.

Create shareable, trackable and fully customizable branded urls. Get more clicks with absolute link management features such as Bio Links, retargeting, deep Links, CTA’s and more.

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10. Utilize free shipping offers

Address changing customer needs by offering free shipping, as 66% of consumers now expect it. Incorporate shipping costs into product prices to prevent additional charges during checkout, creating a more transparent and appealing shopping experience.

11. Leverage the power of content marketing

Attract customers organically with content marketing. Create original content in various formats, such as articles, blogs, videos, or social media posts, related to your products or brand. This not only defines your brand but also improves SEO, increasing your store’s visibility.

12. Utilize paid social media advertising

Engage customers effectively through paid social media ad campaigns. Leverage platforms like Facebook, Instagram, Pinterest, and Google Ads to reach specific target audiences. Incorporate creative and informative content to captivate users and gain brand visibility.

13. Monitor social media channels

Actively monitor social media channels to understand customer sentiments. Engage customers with live streams, product reveals, and polls, fostering relationships and building brand identity. Social media provides valuable insights into customer opinions, aiding in continuous improvement.

14. Use “Link in Bio” on social media

Enhance your social media presence by strategically utilizing the “Link in Bio” feature, especially on platforms like Instagram. Regularly update this link to direct users to specific product pages, promotions, or essential content on your Shopify store. This simple yet effective strategy allows you to dynamically guide your audience and capitalize on social media engagement, ensuring a seamless transition from your social platforms to key areas of your online store.

Convert your followers into customers with single bio link.

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15. Encourage customer referrals

Tap into the potential of existing customers as advocates. Exceed expectations, offer incentives, and encourage reviews to stimulate positive word-of-mouth publicity. Satisfied customers can become powerful promoters, attracting new business.

16. Implement email marketing strategies

Leverage email marketing for cost-effective results, with an ROI potential of up to 36 times for every dollar spent. Send targeted emails, including welcome emails, reminders, offers, and product launches. Emails help maintain customer recall, enhancing brand loyalty.

Also read: Email Marketing: The Best Time And Day To Send Your Emails and Make An Impact

17. Foster brand loyalty

Reward loyal customers through loyalty programs featuring early access to sales, discount codes, priority in giveaways, and special offers. Incorporate user-generated content on social media to make customers feel involved and foster a sense of community, ultimately contributing to brand loyalty.

Link Management Made Easy

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FAQs

How can I bring more online sales?

Optimize your website for search engines, utilize social media marketing, offer promotions and discounts, enhance product pages, and provide excellent customer service. Consistently analyze and refine your approach based on customer feedback and industry trends to drive sustained online sales growth.

Why does speeding up the checkout process increase sales?

Streamlining the checkout process minimizes friction for customers, reducing the likelihood of cart abandonment. Simplifying the steps, enabling autofill, and offering one-click checkout options improve the overall shopping experience, leading to increased conversions.

How can I optimize my Shopify store for better navigation and user experience?

To enhance navigation, ensure a visible menu on your homepage, categorize products effectively, and utilize search/filter functions. Prioritize a seamless user experience to keep visitors engaged.

What are effective strategies for boosting brand trust on my Shopify store?

Build trust through money-back guarantees, customer reviews, clear return/refund policies, SSL certificates, and displaying logos of trusted payment processors.

How does offering free shipping impact online sales on Shopify?

Free shipping is crucial, as research shows most shoppers expect it. Run promotions around free shipping offers, linking them to a minimum order value to increase the average order value.

Arslan Jadoon

Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

As technology continues to advance at a rapid pace, sales prospecting tools have become indispensable assets for sales teams worldwide. These tools empower B2B sales professionals to identify promising prospects, engage with them effectively, and close deals with precision. By leveraging the best sales prospecting tools available, sales teams can optimize their efforts, capitalize on opportunities, and stay ahead of the competition.

In this blog post, we will explore a carefully curated selection of the best B2B sales prospecting tools for 2023. From customer relationship management (CRM) software to sales intelligence platforms and beyond, we will cover the gamut of tools that will redefine your sales prospecting strategy.

So, whether you’re a seasoned sales veteran looking to enhance your arsenal or a budding sales enthusiast eager to conquer the market, fasten your seatbelt as we guide you through the top sales prospecting tools that will revolutionize your approach and elevate your sales game in 2023.

Are you ready to discover the ultimate sales prospecting tools that will drive your sales success in 2023? Let’s dive in and explore the game-changers that will shape your prospecting journey and position you at the forefront of the sales landscape.

What is a sales prospecting tool?

Sales prospecting is the process of looking for potential customers or buyers and improving your sales pipeline. Its main objective is to arouse the interest of a prospect in your product until you can successfully lead them through the sales funnel and convert them into buying customers. 

Sales prospecting tools introduce automation into repetitive tasks, helping save time and increase the efficiency of your sales representatives. With them, you can also generate more data, move faster, and effectively engage your clients in a way that would boost sales and close more deals.

Also read: Best Apps For Shopify To Create a Surge In Your eCommerce Sales

Benefits of sales prospecting tools

There are plenty of sales prospecting tools on the market that you can use to achieve different tasks, such as:

Efficient lead generation:

Sales prospecting tools automate the process of finding and qualifying leads, saving time and effort for sales professionals. These tools leverage advanced algorithms and data analytics to identify high-potential prospects, increasing the efficiency of lead-generation activities.

Improved sales productivity:

Sales prospecting tools streamline workflows by automating repetitive tasks such as lead research, contact management, and follow-up communications. This automation frees up valuable time for salespeople, allowing them to focus on building relationships and closing deals.

Targeted and personalized outreach:

With sales prospecting tools, sales professionals can gather valuable insights about prospects, including their interests, needs, and pain points. This information enables personalized and targeted outreach, increasing the chances of engagement and conversion.

Enhanced lead nurturing:

Sales prospecting tools enable effective lead nurturing by automating follow-ups, scheduling reminders, and tracking interactions. This consistent and timely communication helps build relationships, keep leads engaged, and ultimately increases conversion rates.

Also read: A Comprehensive Guide to Generate Leads With Social Media

Access to actionable data:

Sales prospecting tools provide access to comprehensive data about prospects, including contact information, company details, and social media profiles. This data empowers sales professionals to make informed decisions, tailor their messaging, and identify the most promising opportunities.

Integration with CRM systems:

Many sales prospecting tools seamlessly integrate with customer relationship management (CRM) systems, ensuring smooth data transfer and a unified view of prospects. This integration enables efficient lead management, pipeline tracking, and collaboration among sales team members.

Data enrichment and accuracy:

Sales prospecting tools offer data enrichment capabilities, helping to fill in missing information, verify contact details, and update prospect data. This ensures that sales professionals have accurate and up-to-date information, enabling more effective prospecting and engagement.

Insights and analytics:

Sales prospecting tools provide valuable insights and analytics on prospecting activities, such as open rates, response rates, and conversion rates. These metrics enable sales teams to measure performance, identify areas for improvement, and optimize their prospecting strategies.

Also read: Ultimate Guide: Create Tracking Links for Success

Scalability and growth:

Sales prospecting tools are designed to accommodate growing sales teams and increasing prospecting volumes. They offer scalability features that allow businesses to expand their prospecting efforts seamlessly as their sales operations grow.

Competitive advantage:

By leveraging the power of sales prospecting tools, sales professionals gain a competitive edge. These tools enable them to identify and engage with prospects more effectively, resulting in higher conversion rates, increased revenue, and a stronger market position.

How to choose the right sales prospecting tool

Choosing the right sales prospecting tool can significantly impact the effectiveness and efficiency of your sales efforts. Here are some key factors to consider when selecting the ideal tool for your business:

1. Define your needs: Start by identifying your specific sales prospecting needs. Consider factors such as lead generation, lead management, contact enrichment, email outreach, social media integration, analytics, and integration with existing systems (e.g., CRM). Understanding your requirements will help narrow down the options.

2. Evaluate features: Look for sales prospecting tools that offer essential features aligned with your needs. Consider features like lead scoring, data enrichment, email automation, social media prospecting, integration capabilities, and analytics. Prioritize tools that provide the functionalities most crucial to your sales process.

3. User-friendliness: Consider the tool’s user interface and ease of use. A user-friendly tool will minimize the learning curve and allow your team to quickly adopt and leverage its capabilities. Look for intuitive navigation, clear workflows, and a well-designed interface that aligns with your team’s technical proficiency.

4. Integration capabilities: Assess how well the prospecting tool integrates with your existing technology stack, especially your CRM system. Seamless integration ensures smooth data transfer, eliminates manual data entry, and provides a unified view of prospecting activities across your sales ecosystem.

5. Scalability and customization: Consider whether the tool can scale and adapt as your business grows. Look for customization options that allow you to tailor the tool to your specific needs, such as creating custom fields, workflows, and reporting. Ensure the tool can handle increased prospecting volumes and accommodate the evolving requirements of your sales team.

6. Vendor reputation and support: Research the reputation and credibility of the tool’s vendor. Look for customer reviews, case studies, and testimonials to gain insights into their track record and customer satisfaction. Additionally, assess the vendor’s customer support offerings, including availability, response times, and support channels.

7. Pricing and ROI: Consider the pricing structure and evaluate the tool’s potential return on investment (ROI). Compare pricing plans, features offered at each tier, and any additional costs such as onboarding or training. Calculate the potential value the tool can bring to your sales process and weigh it against the cost.

8. Free trials and demos: Take advantage of free trials or product demonstrations offered by the prospecting tool providers. Test the tool with real-life scenarios and involve key stakeholders to gauge its usability, effectiveness, and fit for your sales team’s needs.

9. Seek recommendations and feedback: Reach out to peers, industry professionals, and sales communities for recommendations and insights. Their firsthand experiences and feedback can provide valuable perspectives and help you make an informed decision.

By considering these factors, you can identify the sales prospecting tool that aligns best with your sales process, maximizes productivity, and helps you achieve your sales goals more effectively.

Also read: The Ultimate Guide to Increase Sales on Amazon and Other Marketplaces

17 best sale prospecting tools to use in 2023

Here are some of the best sales prospecting tools:

1. HubSpot sales lead software 

Consider HubSpot’s Sales Hub for robust sales prospecting. It offers automated prospect list building, real-time tracking, custom views for sorting prospects, automation for timely engagement, and automated email sequences for effective outreach. Explore Sales Hub to elevate your sales efforts.

Also read: Plan Highly Focused Content Marketing Campaigns Using Replug

Pricing: Offers a free trial, paid plan starts from 45$ per month.

2. Replug

Replug lets you create custom short links and enables you to generate leads and traffic to your website by including your branded message on any webpage. 

With this tool, you can promote your product, event, or service by optimizing your link with personalized call-to-action, custom domains, powerful analytics, A/B testing, Deep Links and retargeting pixels. By doing this, you will increase your returns from your shared links.
Replug now gives you deep analytics by tracking URLs which can help you increase sales by 500%.

Pricing: Free trial. Paid plans start from $19/month.

3. LeadFeeder

Leadfeeder is a B2B lead generation tool that recognizes the intention of the buyer through anonymous web traffic. It helps companies see how leads are generated, how they arrive on the website, and what their buying behavior and decisions are. LeedFeeder is also used by businesses to identify what visitors are looking for to directly advertise and engage them.

Price: Free plan with limited features. Free trial. Paid plans start at $77/month.

Also read: Split Testing Made Easy: A Beginners Guide

4. ContentStudio

ContentStudio is an integrated cloud-based content and social media management tool used by small, medium-sized, and solo businesses. It features content management functionality, automated publishing, social media monitoring, post-scheduling, and multi-user collaboration.

ContentStudio can help manage multiple social media accounts for users. It also offers a text composer, a search engine optimization tool, and suggestions for creating custom content.

Pricing: 14-day free trial. Paid plans start at $49/month.

Also read: How to Strengthen Your Social Media Presence Using Replug and ContentStudio

5. Snov.io

Snov.io is an effective tool for contract management and efficient cold outreach campaigns. It can help you discover more convertible prospects, verify contacts, perform lead progress tracking, and automate cold outreach. 

With Snov.io, you can find email addresses anywhere – by companies, professional social profiles, or domains via the app or on company websites, search results, and LinkedIn using the Chrome extension. Besides, you will save time and increase your revenue through customizable campaigns and numerous integration options.

Pricing: Free plan. Paid plans start at $39/month.

6. sKrapp.io

Skrapp.io is an email finder tool that enables you to scrape email addresses from professional social media networks and websites. It comes with an advanced domain search feature that helps you discover the emails of employers and their companies. 

This email finder tool can also be integrated with LinkedIn or Sales Navigator and find the details of your leads according to their name, email, address, company, and LinkedIn URL. The results can then be easily exported to your ESP, CRM, or file storage service.

Pricing: Free plan. Paid plans start at $49/month.

Also read: 5 Tips to Generate Leads Through Cold Emailing 

7. FindThatLead

FindThatLead is a SaaS software used to find leads for businesses based on website traffic. It’s not only used as a lead-generating tool but also as a prospecting tool for cold campaigns and email outreach. On top of it, you can use FindThatLead to find the phone numbers of potential clients. 

This tool comes with a domain search feature, email verifier, email campaign sender, and social search feature. FindThatLead is also available as an extension that can be easily integrated into your Chrome browser to deliver instant results on your current webpage.

Pricing: Free plan. Paid plans start at $49/month.

Also read: 5 Ways to Write Content that Leads to Engagement

8. SendPulse

SendPulse is an email marketing automation tool. It can be used to schedule email campaigns, generate and segment email subscribers, launch marketing outreach using web notifications, SMS, and email, perform A/B testing, as well as to evaluate and track performance to collect actionable insights.

The platform offers a user-friendly interface for launching marketing campaigns, which makes it perfect for both beginners and professional marketers and organizations.

Pricing: Free plan. Free trial. Paid plans start at $9/month.

9. Mention

Mention is a social listening and monitoring tool that allows brands and agencies to discover the mindset and behaviour of their audience across the web and social media networks. It’s used by companies to monitor the comments about their product, obtain insightful analytics on the industry, and discover the impact they have on their marketing outreach.

Pricing: Free limited plan. Paid plans start at $29/month.

Also read: Social Media Risks For Brands. How To Avoid Them?

10. Owler

Owler is a tool that provides difficult company data and insightful news notifications for professional marketers, sales experts, and executives. It also helps businesses across the world to carry out fast market research and discover the latest industry news and updates that can be used to gain a competitive edge.

Pricing: Free plan. Paid plans start at $99/year.

11. Calendly

Calendly is a powerful software for scheduling meetings, group events, and one-on-one appointments with the aim of saving time, improving service quality, and accelerating sales. It removes the archaic method of scheduling appointments, interviews, and likes through emails and phones. 

Pricing: Free plan. 14-day free trial. Paid plans start at $8/month for every user.

Also read: Top 22 Personal Branding Tools To Upscale Your Marketing

12. Close.io

Close.io is a sales engagement tool developed to help businesses generate higher revenue by attracting more leads. It automatically tracks every touchpoint with a lead and provides a visual timeline that enables your sales team to skip the back and forth associated with different tabs and apps and focus on the deal.

Pricing: 14-day free trial. Paid plans start at $25/month.

13. Zoom

Zoom is a web-based video conferencing software offered as both a mobile app and a desktop client. It facilitates easy online meetings, video webinars, an app marketplace, chats, and so on. Zoom is a user-friendly platform that provides audio, video, and screen sharing/recording experience across Android, Windows, iOS, and Zoom rooms.

Pricing: Free plan. Zoom Meeting paid plans to start at $14.99/month.

14. Prospect.io

Prospect.io enables you to generate email lists, launch effective email campaigns, and measure outcomes. It can be easily integrated with different services such as HubSpot Sales and Salesforce. Salesforce data management will allow you to avoid duplicate emails, and inconsistent data and keep contact information secure. 

Prospect.io also automatically discovers and verifies emails, phone numbers, and job titles of leads. It comes with a drip campaign feature that sends multiple emails with an inbuilt email template that will be filled with the information of the lead.

Pricing: Paid plans start at $89/month.

Also read: 6 Effective Email Marketing Strategies for SAAS Businesses

15. LinkedIn Sales Navigator

LinkedIn Sales Navigator is an effective sales management tool that helps marketers close more deals and rapidly discover new prospects using specific and customized insights such as company updates and lead recommendations. The platform has made it much easier for sales organizations to effectively discover leads and manage their pipelines.

Pricing: Paid plans start at $79.99/month.

16. AngelList

AngelList is a platform for startups that makes hiring, job listing, and investing processes super easy. It’s a pioneer in online startup investing and an excellent choice for early-stage startups. AngelList features a directory of various companies that can be filtered according to organization type and employee size, as well as the stage of funding.

Pricing: Free plan. Paid plans depend on the company size and can be between $199 and $1,999/month.

17. NuovoTeam

NuovoTeam is a business collaboration tool for Android and iOS that offers the Push-to-Talk app for instant on-field connectivity. It facilitates hassle-free two-way communication over cellular or Wi-Fi networks, at the push of a single button. On-field sales representatives can leverage instant messaging, document sharing, location tracking, group calls and much more for instant team collaboration.

Pricing: NuovoTeam offers a business plan of $5 per user per month

Also read: How to Create a Perfect Content Marketing Strategy for Small Business (SMBs)

A summing-up table around 5 criteria

Wrapping up

Sales prospecting can be quite challenging, filled with different back-and-forth processes and activities, but leveraging the features of some of the tools provided above can help you or your sales team become more productive, rapidly connect with new and existing leads, and generate more revenue.

FAQs

Can sales prospecting tools integrate with my existing CRM system?

Many sales prospecting tools offer seamless integration with popular CRM systems. This integration ensures smooth data transfer, eliminates manual data entry, and provides a unified view of prospecting activities across your sales ecosystem.

What kind of automation features do sales prospecting tools provide?

Sales prospecting tools offer automation features such as automated notifications, email sequences, and follow-up reminders. These features help streamline and optimize prospect engagement, ensuring timely and consistent communication with potential customers.

How do sales prospecting tools enhance lead nurturing?

Sales prospecting tools enable effective lead nurturing by automating follow-ups, scheduling reminders, and tracking interactions. These tools help sales teams stay engaged with leads, build relationships, and increase conversion rates by delivering personalized and timely communication.

Can sales prospecting tools help with data enrichment and accuracy?

Yes, sales prospecting tools often provide data enrichment capabilities. They help fill in missing information, verify contact details, and update prospect data, ensuring that sales professionals have accurate and up-to-date information for effective prospecting and engagement.

Are sales prospecting tools suitable for businesses of all sizes?

Yes, sales prospecting tools cater to businesses of all sizes. They offer scalability features to accommodate growing sales teams and increasing prospecting volumes. Whether you’re a small startup or a large enterprise, there are sales prospecting tools available to meet your specific needs.

Can sales prospecting tools provide insights and analytics?

Yes, sales prospecting tools often provide insights and analytics on prospecting activities. You can track metrics such as open rates, response rates, and conversion rates to measure performance, identify areas for improvement, and optimize your prospecting strategies.

Farwa Anees

Farwa is a Digital Marketer who likes to share her insights and experiences via writing. She likes to test and experience new eras in marketing and share them through blog writing.

Shopify is an eCommerce platform that enables entrepreneurs to start their own online stores. It is simple to use and offers a wide range of features and customization options.

Why do you need to increase your Shopify sales?

If you are part of the sales industry and increasing sales is not your goal, then switch to another profession or line of business.
Well! if sales is what you want, then we are on the right track, as there are many reasons why you might need to increase your Shopify sales. Perhaps you want to meet your sales goals, or perhaps you’re looking to grow your business.

Why your Shopify store isn’t making sales?

If you are already owning a Shopify store and are not able to generate good sales then check out Tan Choudhury’s exciting video on this topic.

Here are some quick tips that will positively impact your Shopify sales. (Discussed in detail in the latter part of the blog)

• First, take advantage of Shopify’s built-in marketing tools.
• Secondly, use social media to drive traffic to your store.
• Use platforms like Twitter and Facebook to share your products with a broader audience, and don’t forget to include links to your Shopify store.
• Use the email marketing tool to send regular newsletters to your customers and include strong calls to action.
• Offer discounts and free shipping incentives to encourage people to buy from your store.
• Finally, provide excellent customer service, so that people have a positive experience shopping with you and are likely to return in the future.

Strategies to increase your Shopify store’s sales and conversions

Here are the ways to boost your Shopify sales.

1. Focus on your niche & target audience

If you want to be successful in online marketing, you need to focus on your niche and target audience. You can’t be everything to everyone, so it’s important to identify your ideal customer and craft your marketing message for them. By doing this, you’ll be able to attract more of your target audience, leading to more sales and conversions.

We know that Third Party Data has been useful in converting users to customers, you can also use First Party Data to identify your targets and amplify eCommerce sales.

Here’s a video by Dan Shaffer of Webfx marketing team discussing the use of First Party Data.

2. Enrich the customer experience

Make sure your customers have a positive experience when interacting with your brand. This includes everything from their first contact with your online store to after they’ve made a purchase. If they’re unhappy at any point in the process, they’re likely to take their business elsewhere.
The best way to keep customers happy is by providing excellent customer service. Making things right for your customers will go above and beyond to do so. In return, this will earn their respect and encourage them to continue doing business with your company in the future.

3. Create convincing web-copy

Your website’s copy is one of the most important elements in your conversion arsenal. It needs to be clear, concise, and persuasive to convince your visitors to take the actions you want them to take.

Explain how your offering will improve the lives of the readers in a specific and concrete way.

Finally, be sure to proofread your copy carefully before you publish it. Typos and grammatical errors can make you seem unprofessional and reduce the effectiveness of your message.

4. Use attractive visuals

When it comes to online marketing, visuals are key. People are more likely to engage with content if it contains attractive visuals, so ensure to use images, infographics, and videos in your messages.

5. Focus on customer retention

A company’s success depends on its ability to keep its customers happy and coming back for more. That’s why it’s important to focus on customer retention and acquisition. You won’t be able to keep your business afloat if you constantly lose customers.

Domino’s used Google and Facebook ads targeting specific customer personas to deliver the right messaging to the right people. As a result, incremental increases in conversions for both customer acquisition and customer retention. Here’s the shot of their ad.

But how do you increase customer retention?

Here are a few ideas:

Offer incentives for loyalty

Reward your best customers for sticking with you. For example, offer loyalty discounts or points that can be redeemed for complimentary products or services. The more you show your appreciation, the more likely they will stay loyal.

Stay in touch

Keep in touch with your customers even after they’ve made a purchase. Send them follow-up emails or postcards to thank them for their business and let them know you’re always there if they need anything else. A little bit of communication can go a long way toward keeping them happy.

Refunds make returning customers possible

Customers who receive refunds know that you care about their satisfaction. They’ll see that the experience matters more than the money they spent, and they’ll appreciate it when you take the time to fix a mistake or solve a problem.

When customers receive a refund on an item they purchased, they’re likely to shop with that company again. Customers do business with companies that are transparent in their transactions. Trust builds loyalty and encourages them to shop with your business again.

Offer free shipping

Free shipping is one of the most common ways to increase sales. It is always a great incentive to get customers to make a purchase. In fact, it’s so effective that some eCommerce giants like Amazon and Zappos offer free shipping on all orders. Of course, you don’t have to provide free shipping for every product, but you should for your high-margin products. And if you offer it, make sure you advertise it on your product and checkout pages.

6.Create a landing page that converts

When you create a landing page, remember that its purpose is to convert visitors into leads or customers. To do this, your landing page must be carefully crafted and include certain key elements.

• First, your headline must be attention-grabbing and relevant to what your visitors are looking for.
• Second, your offer must be clear and concise; make sure it’s easy for visitors to understand what they’re getting in exchange for providing their contact information.
• Finally, use strong calls-to-action (CTAs) to encourage visitors to take the next step.

7. Design astounding CTA (Call-to-Action)

Designing a compelling call-to-action (CTA) can be the difference between a successful marketing campaign and one that falls flat. A CTA is meant to persuade your audience to take the desired action.
There are a few key elements to consider when designing a CTA:

• The offer: What are you offering your audience? Make sure it’s something they want or need.
• The copy: The words you use in your CTA must be persuasive. Use active language and make it clear what you want the reader to do.
• The design: Your CTA should stand out from the rest of your content. Use colors, whitespace, and images to make it eye-catching.
• Software as a service (SaaS) providers have a longer customer journey cycle that requires lead nurturing. Therefore, CTA buttons like “Get a demo” or “Book your demo” sets the users in the right direction.
  Here’s an example of Segment (SaaS platform) using “Get a Demo” CTA.
• 

Related: Call To Action For Social Media : 15 Best Examples

8. Smooth navigation experience on the Shopify store

When it comes to online shopping, one of the most important factors is store navigation. If a store is difficult to navigate, it can lead to frustration and abandoned carts.

Make sure your store is easy to use by having clear menus, search functions, and filters. Also, provide plenty of product information so shoppers can make informed decisions.

9. Make your store load fast

Making sure your eCommerce store loads quickly and doing this is important for several reasons i.e.

• First, it keeps customers from getting frustrated and leaving before they even see what you have to offer.
• Second, it helps your search engine rankings since Google and other engines prioritize fast-loading sites.
• Finally, it just makes good business sense to have a website that runs smoothly and efficiently.

Research has proved that the faster the website loading speed, the higher chances of converting the website visitors. For every second it takes the website to load, the conversion rate can drop at an average of 0.3%.

You can do a few key things to ensure your store loads quickly.

• First, use a good hosting service that can handle greater traffic loads.
• Second, optimize your images so that they load quickly.
• Ensure your URL is SEO optimized.
• Lastly, make sure your code is clean and well-organized.

10. Upsell & Cross-Sell

Up-selling and cross-selling is an intelligent way to turn your prospects into customers. You can persuade them to buy more products or services from you by offering a special offer or discount. You can use this technique in any situation where you think the customer might be interested in other products you sell.

What’s the difference between two?

Cross-selling is to pitch an item that is related to the first purchase, such as burger with chips. Upsell is a trade offer to buy an upgraded version of an item intended for the first purchase such as 500ml Coke to be traded with a 1000ml Coke. Usually such cross-sells and up-sells offer some discount or benefit to customers as well. It’s kind of a win-win situation.

Check out the image below for more clarity.

Here’s an example of Amazon cross selling by showing items to visitors that are frequently bought together.

Another example of up-selling and cross-selling.

ReConvert is a powerful tool that allows you to up-sell and cross-sell your products and services. It will enable you to create custom offers, package deals, and track and manage your sales pipeline. ReConvert also provides valuable insights into your customer’s buying behavior so that you can optimize your sales strategy.

This is especially useful when you have a product or service that the customer doesn’t know about.

For example, if you’re selling a new product, you can use reconvert up-sell and cross-sell to convince them to buy it. You can also use it to get them to buy more of an existing product they already like.

11. Retargeting Ads

Retargeting is a process that shows your customers ads for products they have already viewed on your website or app. Thus, making the users more likely to be interested in your offerings.

If you’re looking to retarget your customers with ads relevant to their interests, consider using Retargeting Ads.  Retargeting also reduces shopping cart abandonment, which is important for any online business. However, there are a few things you can do to reduce the number of people who abandon their shopping carts.

Here are some examples of a Facebook retargeting ad run by Myfix Cycles. The ad boosted their CTR by 6.38% and gained a revenue of $3,043.20 from an ad spend of $199.07 meaning that they earned $15 at a cost of $1 ad spend.

Check the retargeting ad below.

• First, ensure your website is easy to use and navigate. If potential customers can’t find what they’re looking for, they’re likely to give up and go to another site.
• Second, offer a variety of payment options. Some people may be hesitant to enter their credit card information online, so allowing them to pay via PayPal or another payment method may increase their chances of completing their purchase.
• Finally, provide customer support in case anyone has questions or problems. If customers feel like they can’t reach someone if something goes wrong, they’ll be less likely to take the risk of buying from you.

Related: The Ultimate Guide to Increase Sales on Amazon and Other Marketplaces

12. Optimize your checkout page

Optimize your checkout page if you want to improve your website’s conversion rate. Ensure that your checkout page is user-friendly and easy to navigate. As a result, you can encourage more visitors to complete their purchase.

Additionally, you can add features like customer testimonials or guarantees to increase trust and confidence in your site. To ensure your checkout page is optimized for conversion, here are a few key elements that you should focus on.

• First, ensure the page is visually appealing and easy to navigate.
• Second, ensure the checkout process is simple.
• Lastly, ensure your payment gateway is secure and reliable.

In addition to the above, I recommend that one step check out pages are a great way to keep the user engaged without breaking the web experience, and help users complete the purchase. Design such page experience for registered and repeating visitors and

Related: 8 Promising Ecommerce Payment Trends

13. Leverage social media to increase sales

Social media is one of the most powerful tools in your eCommerce sales toolkit. It can help you connect with customers, identify new leads, and build relationships with clients and customers.

You’re missing out on a huge opportunity if you’re not using social media to increase Shopify sales. Here are a few tips to get started:

Use social media to connect with customers and build relationships

Make sure you’re active on the social platforms that most of your customers use. Connect with them, answer their questions, and provide valuable content. The more you interact with them, the more likely they will do business with you.

Use social media to identify new leads

Social media is a great way to find new leads. Use keywords and hashtags to find potential customers interested in your products or services. Then reach out and introduce yourself.

Related: How to Quickly Increase Social Media Conversions in 2022

Sell on multiple platforms

Selling on multiple platforms can be a great way to reach more customers and increase Shopify sales. Unfortunately, it can also be a bit of a hassle, as you have to manage your inventory and listings on multiple sites. But if you can make it work, it can be a great way to grow your business.

However, keeping up with multiple platforms and tracking your sales can also be a lot of work. That’s where tools like ContentStudio and Replug bio links come into play and help schedule, manage, and track your performance on multiple platforms from one place.

Use social media to close deals

Once you’ve built a relationship with a customer or client, use social media to close the deal. Send them a direct message or give them a call to seal the deal.

14. Consider paid advertising and search engine optimization

Paid advertising, also known as pay-per-click (PPC) advertising, is a way to get your website to show up in search engine results without having to earn your way there through good content. You can buy ads that appear as sponsored results on Google and other search engines. These ads are bought through an auction system in which you bid on keywords related to your business. The more you are willing to pay per click, the higher your ad will appear in the search results.

15. Use SEO to increase your Shopify store’s discoverability

Search engine optimization is a process of improving the ranking of your website in the search results by making changes to the site itself. This can include improving the quality of the content, making sure the site is easy for search engines to crawl and index, and building links from other websites.

SEO is a great way to increase the discoverability of your Shopify store. By optimizing your store for relevant keywords, you can attract more traffic.

In addition, create quality content and ensure your store is easy to navigate. In return, it can encourage visitors to stay longer and explore more of what you have to offer. These steps can ensure that your store is seen by more people and generates more sales.

Include high-quality, optimized product photos

Make sure to include several high-quality product photos with each listing. Customers want to see what they’re buying, so don’t skimp on the visuals.

Drive traffic through SEM

Search engine marketing (SEM) is a form of advertising that allows you to pay for placement in search results, making it even easier for people to find your site. Both SEO and SEM can be highly effective in driving traffic to your website and generating leads.

Optimize product listings for SEO and conversions

Ensure your product listings are optimized for both SEO and conversions. This means using the right keywords, as well as creating compelling descriptions and titles that will entice potential customers to click.

Here’s a video of famous digital marketer Neil Patel sharing 4 eCommerce SEO techniques for beginners.

16. Embrace email marketing to increase sales on Shopify

Embed from Getty Images

Email marketing is a powerful tool that can help increase sales on Shopify. You can boost your sales and conversions by building a list of subscribers and sending them targeted emails.

Here are some tips to get started:

Special offers

Email marketing can be a great way to connect with customers and create a relationship with them. It can be used to promote sales, special offers, and new products or services. Email marketing can also be used to keep customers updated on company news and events. By keeping customers informed, you can create loyalty and connection with them.

Build a high-quality email list

The first step to successful email marketing is to build a high-quality email list. This means acquiring subscribers interested in your products or services and likely to buy from you. There are a number of ways to get such a list, e.g., use pop-ups, landing pages, and lead magnets.

Send targeted emails

Once you have a list of subscribers, it’s important to send them targeted emails. It requires creating content that is relevant to the interests and needs of your target market. For example, if you sell products for home improvement, you might send an email with tips on how to improve the value of your home.

Lastly, here’s a video of Joshua Chin (co-founder of Chronos Agency) sharing 3 golden rules of email marketing.

Related: Email Marketing: The Best Time And Day To Send Your emails And Make An Impact

17. Building customer relationships after the sale

Building customer relationships after the sale is an important part of any business. There are a few key ways to build customer relationships after the sale:

Send a thank-you note

This is a simple way to show your appreciation for their business. A handwritten note goes a long way in building a relationship.

Follow up

Following up with your customers shows that you care about their experience and want to ensure they are satisfied. This can be done through phone calls, emails, or social media.

Offer discounts

Offering discounts or coupons for future purchases is a great way to show your customers that you value their business. This will help to build loyalty and keep them coming back.

Ask for feedback

Asking for feedback shows that you are open to improvement and want your customers to be happy. Therefore, take feedback from your customers to make changes and improve the customer experience.

18. Monitor your inventory

Monitor your inventory to ensure you have enough products to meet customer demand. Review your sales data to see what products are selling well and order more of those items. Keep track of your inventory levels so you can reorder products before you run out.

FAQs

What Shopify metrics should you track?

There are a few key Shopify metrics that you should track to ensure the success of your store. The important metrics to track are:

• Average order value
• Conversion rate
• Referral rate
• Total sales
• Customer lifetime value
• Churn rate/Retenion rate
• Customer acquisition costs

How long does it take to get sales on Shopify?

It usually takes around 24 hours for sales to show up on Shopify after a customer has made a purchase. However, it can sometimes take longer for sales to appear. If there are issues with the payment processor or the order is placed on hold for some reason, and you’re concerned about why sales aren’t appearing in your Shopify account, you can contact Shopify support for help.

What is the average Shopify conversion rate?

Shopify is a platform for businesses of all sizes to create an online store. The average Shopify conversion rate is 2%. This means that for every 100 visitors to a Shopify store, 2 of them will make a purchase.

Apply the tips and strategies mentioned above to maximize your chances of success with Shopify.

So what are you waiting for? Start building your dream store today!

Mustafa Niazi

Mustafa Niazi is a blogging addict, a tech fanatic, and a SEO specialist.