Tag: utm parameters

Long and messy URLs not only look unprofessional but are also hard to share. On platforms like Twitter (X), Instagram, or SMS campaigns, every character counts, and bulky links can reduce engagement.

That’s where a URL shortener comes in handy. It helps you create clean, trackable, and branded links that are easy to share and manage. Plus, advanced tools like Replug go beyond shortening, offering analytics, CTAs, and retargeting features.

Let’s explore what URL shortening is, how it works, its benefits, and a step-by-step guide to shortening a link using Replug.

What is URL shortening and why is it important?

URL shortening is the practice of taking a long URL and transforming it into a shorter, cleaner version. Instead of sharing a link filled with random characters and numbers, a link shortener gives you a polished, easy-to-read URL that looks professional and is far more shareable.

But it’s not just about looks. Shortened links save space on platforms with strict character limits, make your content easier to promote across emails and social media, and increase the chances of people clicking through.

Key benefits of URL shortening

• Professional appearance: Short, branded links look polished on resumes, business cards, and social media.
• Higher engagement: Clean links are more clickable and less likely to be ignored or skipped.
• Space-saving: Essential for platforms with strict character limits like X, SMS, or WhatsApp.
• Consistent branding: Custom slugs and domains reinforce your brand identity.
• Actionable insights: Track clicks, devices, and geolocation data to refine campaigns.
• Flexibility: Update or redirect shortened links anytime without breaking the original share.

Replug – The best URL shortener to simplify and track links

Replug is a reliable all-in-one link management tool built for marketers, agencies, and businesses. It goes beyond basic shortening by letting you create branded URLs, run A/B tests, add custom CTAs, set up white-label dashboards, and manage bio-links, all from a single platform.

How to shorten a link using Replug in 5 simple steps

Shortening a link with Replug is quick and beginner-friendly. Whether you’re creating a branded URL or just cleaning up a long, messy link, the process takes only a few clicks. 

Here’s how to do it:

Step 1: Log in to Replug

Sign in to Replug or create an account for free. 

Step 2: Paste your link

Paste your long URL in the bar under “Quickly Shorten your link”

Step 3: Generate short URL

Click on the blue next arrow. Replug will automatically generate a short link for your long URL:

Note: Here, you can also add UTM parameters to your link to track the performance of that link. 

Step 4: Customize slug

You can also change your link name using Replug. All you need to do is change the slug of your short link.

Step 5: Save and share

Save your shortened link. Now your link is ready to share anywhere, whether you need to shorten a link to share on Instagram, Discord, or in an email campaign.

Note: You can add some amazing Replug features to your link. You can customize your link preview, add custom favicons, A/B test your links, and more! You can also add retargeting pixels or custom CTAs to your link-shortening campaigns.

How to shorten a link in Word?

If you’re working on a document and want to make long URLs look neat, you can turn them into clickable text.

1. Open your Word document.
2. Highlight the text where you want the link to appear (e.g., Click here).
3. Right-click and select Link (or press Ctrl + K).
4. Paste your long URL in the box and hit OK.

Now, your document shows clean text instead of a messy URL.

How to shorten a link in Excel?

Excel also allows you to hide long URLs behind clean text or labels.

1. Select the cell where you want the link.
2. Right-click and choose Link (or press Ctrl + K).
3. Enter the text you want displayed (e.g., Product Page) in the Text to display field.
4. Paste your long URL into the Address field and click OK.

This way, your spreadsheet stays clean and professional while still linking to the right page.

Another option is to use a URL shortener.

1. Go to Replug and sign up for a free plan.
2. Paste your long URL into the box under “Quickly Shorten your link.”
3. Click Enter, and your link will be shortened instantly.
4. Copy the shortened link and return to your Word or Excel document. Use the same Insert Hyperlink feature (as explained earlier) to add the clean, shortened URL.

Is link shortening for you?

It’s time to find out. Here are some powerful use cases to give you a clear picture.

Shorten social media URLs

Shortened links help maintain clean and concise posts on platforms like X (Twitter) and Instagram, where character limits are strict. They improve readability and encourage more engagement from followers.

Mask affiliate & e-commerce links

By shortening affiliate links and e-commerce URLs, marketers can hide complex links, making them more appealing and trustworthy to users. This practice also helps maintain brand integrity across different channels.

Shorten links for SMS campaigns

Shortened URLs are crucial in SMS marketing, where space is limited. Shorten Amazon URLs to enhance campaign effectiveness. Or offer promotions, surveys, or special offers without exceeding character restrictions. 

Create QR codes for your offline audience

Create shortened links and instantly generate and download QR codes for it. This way, you can connect customers of every genre, such as tourism, retail, e-commerce, sports, etc., to your digital space.

Related: Uses of QR Codes: Marketing, Sustainability & Convenience

Run advanced retargeting campaigns

Shortened URLs can be used to retarget users who have clicked on specific links. By embedding retargeting pixels within shortened links, marketers can track user interactions and deliver personalized ads based on their browsing behavior, thus maximizing conversions.

Track campaign performance

Most shorteners provide real-time analytics, allowing you to measure clicks, referral sources, and audience geography. This makes it easier to optimize ads, social campaigns, and influencer collaborations.

Manage multiple marketing campaigns

For agencies and teams, link shorteners double as link management hubs. You can organize, update, or disable links anytime without breaking them, perfect for dynamic campaigns.

Final words

We’ve walked through everything you need to know about shortening links, its benefits, and even how to make your links look clean in Word and Excel. From tidying up long URLs to powering social media campaigns, affiliate promotions, SMS marketing, and even QR codes, link shortening is a small step that makes a big difference.

And if you want more than just shorter links, Replug has you covered. Start shortening your links with Replug today and take full control of your clicks.

Frequently asked questions

What is the best URL shortener?

Replug is among the best thanks to its analytics, branding, and affordability. A great alternative to Bitly and Rebrandly.

Does Google have a URL shortener?

No, Google shut it down in 2019. Replug is a top Google URL shortener alternative.

Is it safe to use a URL shortener?

Yes, URL shorteners are safe when used through trusted services like Replug. While risks such as hidden destinations or link rot exist, using branded domains, HTTPS encryption, and link previews ensures both security and trust.

How do I edit a hyperlink to make it shorter?

You can edit hyperlinks in tools like Word or Excel by replacing long URLs with clean display text (e.g., “Click here”). Alternatively, use a URL shortener like Replug to create a concise link, then insert it using the hyperlink feature.

How do I shorten a Google Form link?

Copy your Google Form link and paste it into a URL shortener like Replug. It will generate a shorter, more shareable version of your form link, which you can customize with your brand name or keywords.

In digital marketing, understanding where your website traffic originates is like having a compass in a vast sea—essential for navigating your way to success. This is where UTM parameters step in. These simple tags, added to your URLs, hold the key to unlocking valuable insights into the performance of your online campaigns, facilitating accurate traffic attribution. 

In this guide, we’ll break down UTM parameters in straightforward terms. We’ll explain why they matter, how they’re structured, and, most importantly, how you can use them to track the effectiveness of your marketing efforts. Whether you’re new to the digital marketing game or seeking to fine-tune your strategies, this guide will empower you to leverage UTM parameters effectively, helping you make informed decisions and steer your campaigns toward greater success.

What are UTM parameters?

UTM parameters, short for Urchin Tracking Module parameters, are tags added to the end of a URL to track and analyze the effectiveness of marketing campaigns. They provide valuable information about the source, medium, campaign, term, and content associated with a particular link.

Here’s a breakdown of the key components of UTM parameters:

• Source (utm_source): This parameter specifies the origin of your traffic, such as a search engine, social media platform, or website. For example, utm_source=google indicates traffic coming from Google.
• Medium (utm_medium): This parameter defines the type of traffic, such as organic search, paid search, social media, email, or referral. For instance, utm_medium=cpc denotes traffic from a cost-per-click advertising campaign.
• Campaign (utm_campaign): This parameter identifies the specific marketing campaign associated with the link. It allows you to differentiate between different campaigns or promotions. For instance, utm_campaign=spring_sale distinguishes traffic generated by a spring sale campaign.
• Term (utm_term): This parameter is typically used for tracking keywords in paid search campaigns. It specifies the search term that triggered the ad click. For example, utm_term=running+shoes indicates the keyword associated with a paid search ad for running shoes.
• Content (utm_content): This parameter is used to differentiate between different elements within the same campaign, such as different ad creatives or links within an email. It helps marketers identify which specific content is driving traffic. For example, utm_content=sidebar_ad identifies traffic from a sidebar advertisement.

What is traffic attribution?

Traffic attribution refers to identifying and assigning credit to the various channels, campaigns, or sources that contribute to website traffic or conversions. In other words, it involves determining where your website visitors are coming from and understanding the paths they take before completing a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form.

The goal of traffic attribution is to attribute the appropriate value to each touchpoint along the customer journey, allowing marketers to understand the effectiveness of their marketing efforts and allocate resources accordingly. 

By accurately attributing traffic, marketers can answer questions such as:

• Which marketing channels or campaigns are driving the most traffic to my website?
• What is the impact of each marketing touchpoint on conversions?
• How do customers interact with multiple channels before converting?
• How can I optimize my marketing strategy to improve performance and ROI?

Benefits of using UTMs for traffic attribution:

Using UTM parameters for traffic attribution offers several benefits that empower marketers to make informed decisions and optimize their marketing strategies effectively:

Granular insight into traffic sources

UTM tags offer a microscopic view of where your website traffic originates, allowing you to pinpoint the exact sources and campaigns driving visitors to your site with unparalleled accuracy.

Strategic resource allocation

With UTM parameters, you can identify high-performing marketing channels and campaigns, enabling you to allocate your resources—whether time, budget, or creative efforts—strategically toward the channels that deliver the best results.

Quantifiable campaign impact

By associating unique parameters with each campaign, UTM parameters provide measurable data on the performance of your marketing efforts. This data-driven approach empowers you to measure the effectiveness of your campaigns objectively and refine your strategies accordingly.

Insightful user journey analysis

UTM parameters allow you to trace users’ paths to reach your website, shedding light on their journey and interactions with your brand. This deep understanding of user behavior informs personalized marketing tactics and website optimizations, enhancing the overall user experience.

Also read: UTM Parameters Builder: How to Create and Manage UTM Links?

How to use UTM parameters for traffic attribution?

Using UTM parameters for traffic attribution involves a straightforward process. Here’s a step-by-step guide:

Step 1: Identify your campaigns

Determine the marketing campaigns or initiatives you want to track. This could include email newsletters, social media posts, PPC ads, or any other promotional efforts.

Step 2: Create unique UTM parameters

Generate UTM parameters for each campaign using Replug’s UTM Builder or any other UTM parameter generator tool. The key parameters include:

• utm_source: The referrer of the traffic (e.g., google, newsletter, facebook).
• utm_medium: The marketing medium (e.g., cpc, email, social).
• utm_campaign: The specific campaign name or identifier.

Additional optional parameters:

• utm_term: Keywords associated with the ad or link.
• utm_content: Differentiate between variations of the same ad or link.

Step 3: Append UTM parameters to URLs 

Once you have created the UTM parameters, append them to the URLs of your marketing assets. For example:

Also read: How to Create UTM Links: A Step-by-Step Guide

Step 4: Track incoming traffic 

Monitor your website analytics platform (e.g., Usermaven) to track incoming traffic with UTM parameters. You can view the data under the “Attribution” or “Acquisition” sections, depending on your analytics tool.

Step 5: Analyze and interpret data 

Use the data collected through UTM parameters to analyze the performance of your campaigns. Identify which campaigns, channels, or sources drive the most traffic and conversions. Evaluate the effectiveness of your marketing efforts and make data-driven decisions to optimize future campaigns.

Step 6: Refine and iterate

Continuously refine your UTM parameters and tracking methods based on the insights gained. Test different variations, channels, or messaging to improve performance and maximize ROI over time.

Also read: How to add utm code to the URL using a link shortener?

Best practices for using UTM parameters:

1. Establish clear naming conventions: 

Develop a standardized naming convention for UTM parameters to maintain consistency and clarity across all campaigns. Consistent naming conventions make it easier to track and analyze data accurately.

2. Include relevant information: 

Ensure that UTM parameters contain relevant information about the source, medium, campaign, and content. This information should accurately reflect the purpose and context of each campaign or promotional activity.

3. Be selective with parameters: 

Avoid using unnecessary UTM parameters that don’t contribute meaningful insights. Focus on the essential parameters that help you track and analyze the performance of your campaigns effectively.

4. Use URL shorteners: 

Long URLs with UTM parameters can be cumbersome and visually unappealing. Consider using a URL shortener to create cleaner, more user-friendly links while still incorporating UTM parameters for tracking purposes.

5. Regularly review and update: 

Periodically review your UTM parameters to ensure they align with your current marketing objectives and strategies. Update or refine them as needed to maintain relevance and accuracy over time.

6. Educate your team: 

Provide training and guidance to your marketing team on the proper use of UTM parameters. Ensure everyone understands the importance of consistent implementation and follows best practices to avoid errors or inconsistencies.

7. Document your UTM strategy: 

Keep detailed documentation of your UTM parameters, including naming conventions, usage guidelines, and tracking procedures. This documentation serves as a reference for your team and helps maintain consistency across campaigns.

8. Test and validate: 

Before launching campaigns with UTM parameters, test and validate your tracking setup to ensure everything is functioning correctly. Verify that data is being captured accurately in your analytics platform and troubleshoot any issues before going live.

Also read: How to add UTM parameters?

Optimize your UTM parameters with Replug

For marketers seeking a streamlined solution to manage UTM parameters and track link performance, Replug offers a robust suite of tools designed to simplify the process.

With Replug’s free UTM builder, you can effortlessly create custom UTM parameters for your marketing campaigns. Whether you’re running social media ads, email campaigns, or affiliate promotions, Replug’s intuitive interface allows you to generate UTM tags with ease. 

But that’s not all. Replug goes beyond UTM parameters, offering comprehensive link management capabilities to optimize your marketing efforts further. With Replug, you can:

• Create branded short links: Enhance your brand’s visibility and trust by creating custom short links that reflect your brand identity.
• Track clicks and conversions: Gain real-time insights into link performance with advanced analytics. Monitor clicks, conversions, and engagement metrics to measure the effectiveness of your campaigns.
• Retarget website visitors: Maximize the impact of your campaigns by retargeting website visitors with custom CTAs and overlays. Replug’s retargeting feature lets you capture leads, drive conversions, and maximize ROI.

Whether you’re a solopreneur, small business owner, or marketing agency, Replug empowers you to optimize your marketing efforts and drive results.

FAQs

Why are UTM parameters important for traffic attribution?

UTM parameters are crucial for accurately attributing website traffic to specific marketing campaigns or channels. They provide detailed insights into the effectiveness of various marketing efforts, helping marketers identify which campaigns drive the most traffic and conversions. By analyzing UTM data, marketers can make informed decisions about resource allocation, campaign optimization, and overall marketing strategy.

How do I create UTM parameters for my marketing campaigns?

You can create UTM parameters using Google’s Campaign URL Builder tool or any other UTM parameter generator. Simply enter the relevant information for each parameter (e.g., source, medium, campaign) and the tool will generate a unique URL with the appended UTM parameters.

What are the best practices for using UTM parameters?

Best practices for using UTM parameters include establishing consistent naming conventions, tracking campaigns across all platforms, avoiding common mistakes like typos and inconsistent capitalization, regularly reviewing and analyzing data, and educating your team on proper implementation.

How do UTM parameters help in tracking traffic sources?

UTM parameters help track traffic sources by providing detailed information about the origin of website traffic. By appending UTM parameters to your URLs, you can identify which campaigns, channels, or sources are driving visitors to your website, allowing for accurate attribution and analysis.

Marketing can be complex, but measuring its effectiveness doesn’t have to be. UTM codes are your answer to understanding what’s working and what’s not in your campaigns and, more importantly, to pinpoint which campaigns are doing the heavy lifting. This is where UTM codes come into play, offering a simple solution to the challenge of marketing success. So, let’s break it down:

What are UTM codes?

UTM codes are essentially strings of text that are added to URLs. These strings contain specific parameters that provide invaluable information about the source, medium, and campaign that led a user to a particular webpage. In other words, UTM codes act as data markers, offering a clearer view of the user’s journey, from the initial interaction to conversion.

Here’s a breakdown of the key UTM parameters:

1. Source: 

This parameter specifies the origin of your traffic. Is it coming from an email, a social media platform, a search engine, or another source? Accurately tagging the source helps you identify which channels are driving the most traffic.

2. Medium: 

The medium parameter describes the type of marketing medium used. It could be an email, social, organic search, paid search, or any other medium relevant to your campaign. Categorizing your traffic in this way allows you to determine which marketing avenues are the most effective.

3. Campaign: 

The campaign parameter enables you to track a specific marketing campaign or initiative. Whether it’s a product launch, a seasonal promotion, or an event, this parameter helps you differentiate between different efforts within the same source and medium.

4. Term (optional): 

This parameter is often used for paid search campaigns to identify the keywords that triggered the ad click. It’s an optional parameter and is mainly relevant to search engine advertising.

5. Content (optional): 

Another optional parameter, content can be used to differentiate between different elements of your marketing efforts, such as different ad variations or links within the same campaign.

Understand with an example:

Let’s create an example URL with UTM parameters added.

Original URL:

https://www.example.com/product-page

Now, let’s add UTM parameters to track the source, medium, and campaign:

• Source: Let’s say the traffic is coming from an email newsletter.
• Medium: The marketing medium is email.
• Campaign: It’s part of a campaign called “SummerPromo.”

Now, we’ll add these UTM parameters to the URL:

https://www.example.com/product-page?utm_source=email&utm_medium=email&utm_campaign=SummerPromo

With these UTM parameters added, you can track that anyone who clicks on this URL is coming from the source “email,” through the medium “email,” and as part of the “SummerPromo” campaign. This allows you to monitor the performance of this specific link in your marketing efforts.

How to create UTM tracking codes?

Creating UTM tracking codes is a pivotal part of monitoring the performance of your online marketing efforts. While it’s technically possible to manually create these codes by adding specific strings to your URLs, it can be complex and time-consuming, especially when you have to manage them at scale. This is where UTM code generators come into play, making the process much more efficient.

Google Analytics URL builder:

Google Analytics offers a straightforward UTM code generator, which has become the go-to choice for many businesses. Here’s how you can use it:

1. Visit Google’s URL Builder tool.
2. Fill in the required fields for your campaign: the URL of the landing page, source, medium, campaign, term (optional), and content (optional).
3. Click “Generate URL,” and Google will create the UTM-coded URL for you.

Replug – A convenient alternative:

Replug is another powerful tool for UTM code creation, and here’s why it’s worth considering:

• Automatic UTM code generation: 

Replug automates the UTM code creation process, saving you the trouble of manual entry. This means you can gather valuable analytics data as soon as your campaign goes live.

• Shortened and customized URLs: 

UTM-coded URLs can become quite lengthy, which can be a problem on platforms like Instagram or when users need to copy and paste links. Replug shortens and customizes these URLs, making them more elegant and user-friendly.

For example, a long UTM-coded URL might look like this:

https://replug.io/pages/resources/blogs/influencermarketing?&utm_source=contentdigest&utm_medium=email&utm_campaign=ebook-influencer-marketing&leadchannel=email&leadchanneldetail=contentdigest

With Replug, it could be as sleek as this: 

https://rplg.co/Influencer02

While preserving all the essential UTM data.

Also read: How to add utm code to the URL using a link shortener?

• Advanced tracking and analytics: 

While UTM codes are a solid foundation for analyzing marketing performance, they have limitations. Replug offers an enhanced solution called Campaigns, providing in-depth insights and a more hassle-free tracking experience, especially when managing multiple campaigns across various marketing channels.

Elevate Your Brand Performance with Replug

UTM codes are a fundamental tool for tracking the success of your brand campaigns, links, and platforms. They provide valuable data, but those unwieldy, lengthy links can be a drawback. As your marketing endeavors become more intricate, it’s essential to adopt a system that offers both enhanced power and efficiency.

This is where Replug steps in as the ideal solution. Replug not only helps you track traffic effectively, even in the most complex marketing landscapes, but it also simplifies the process. With Replug, you obtain concise, stylish links that seamlessly fit into any context. Moreover, it offers an analytics tool that’s user-friendly and excels at managing multichannel marketing campaigns.

In essence, Replug empowers you to elevate your brand’s performance, making tracking and managing your marketing efforts a smoother, more efficient, and ultimately more successful process.

FAQs

What are UTM codes?

UTM codes are tracking parameters added to URLs to measure marketing performance. They’re vital for data-driven decision-making and proving campaign success.

How do I create UTM codes for my campaigns?

You can create UTM codes manually, but it’s easier and error-free to use online UTM code generators like Google’s Campaign URL Builder or Replug’s UTM code builder.

What is Replug, and how does it work for link tracking?

Bitly is a URL shortening and link management platform that not only shortens links for sharing but also provides link tracking and analytics to measure click-through rates and engagement.

You may also like:

Click Tracking: What It Is and How It Works?

How to Add Multiple Links to Instagram Bio Using Replug?

How to Shorten a link using a URL shortener?

Creating UTM links is a straightforward process that helps you track the effectiveness of your marketing campaigns and understand where your website traffic is coming from. UTM parameters are tags added to your URLs to provide more information about the source of a click. 

Here’s a quick and effective approach to creating UTM links:

Understand UTM Parameters:

UTM parameters are tags added to the end of a URL to provide more information about the source of a click. They are essential for tracking and analyzing the performance of your campaigns, allowing you to make data-driven decisions and optimize your marketing strategies. 

Here’s a breakdown of the key UTM parameters and their purposes:

utm_source:

• Purpose: Identifies the specific source of the traffic, such as a website, platform, or publication.
• Examples: “facebook,” “google,” “newsletter,” “twitter.”

utm_medium:

• Purpose: Specify the medium or channel through which the link was shared or clicked.
• Examples: “cpc” (cost-per-click), “social” (social media), “email,” “organic.”

utm_campaign:

• Purpose: Names the marketing campaign or effort where the link is used.
• Examples: “spring_sale,” “product_launch,” “holiday_promotion.”

utm_term:

• Purpose: Typically used in paid search campaigns to specify the keywords associated with the ad.
• Examples: “running+shoes,” “digital+camera,” “best+smartphone.”

utm_content:

• Purpose: Differentiates between variations of the same link within a campaign, such as different ad creatives or locations.
• Examples: “banner_ad,” “sidebar_button,” “top_menu_link.”

Here’s an example of a URL with UTM parameters:

https://www.example.com/page?.utm_source=facebook&utm_medium=social&utm_campaign=spring_sale&utm_term=shoes&utm_content=banner_ad

How to create UTM links using Replug?

Replug is a feature-rich link management platform that excels in simplifying UTM tracking while offering robust link management capabilities. Its versatility, customization options, and detailed analytics make it a compelling choice for marketers. 

Additionally, Replug provides URL shortening, efficient campaign organization, and seamless integration possibilities, making it an attractive option for businesses of all sizes.

Here’s how to add UTM codes to your URLs using Replug:

Step 1: Sign in or create an account

Begin by signing in to your Replug account. If you don’t have one yet, you can easily create a free account.

Step 2: Select your campaign

Once you’re logged in, click “Select your campaign” on the main dashboard or create a new campaign.

Step 3: Paste the URL

Locate the “URL to shorten” section below “Select your campaign”, and paste the URL to which you want to add UTM parameters.

Step 4: Add UTM tag

At the end of the “URL to shorten” section, you’ll see an “add UTM” tag. Click on it to proceed.

Also read: Click Tracking: What It Is and How It Works?

Step 5: Choose UTM parameters

You have the option to either “select from saved UTM parameters” if you’ve used these before or “create a new UTM parameter.”

Step 6: Fill in UTM parameters

If you decide to create a new UTM parameter, provide the necessary information such as the source, medium, campaign, term, and content. Once you’ve completed this, click “Apply.”

Step 7: Create the URL

Click the “create” button, and Replug will automatically generate a shortened URL with the added UTM parameters.

Step 8: Edit UTM code (optional)

If you wish to further customize the URL, you can do so by clicking the edit icon.

Also read: How to Create a Trackable Link: A Step-by-Step Guide

Step 9: Copy and update

After any edits (if necessary), simply copy the URL with the UTM parameters and click the “update” button to save your changes.

Step 10: Access your URL

To access and manage the URL you’ve just created with UTM parameters, navigate to the “Manage” section in Replug and click on “Replug links.”

By following these steps, you can harness the full potential of Replug to seamlessly integrate UTM parameters into your URLs, improving the accuracy and effectiveness of your marketing campaign tracking and analysis.

FAQs 

What are UTM parameters?

UTM parameters are tags added to URLs to track the source and performance of your marketing links. They’re essential for understanding where your traffic comes from and how effective your campaigns are.

How do I create UTM links for my marketing campaigns?

Use an online UTM builder like Replug or manually add UTM parameters to your URLs to create UTM links.

What are the common mistakes to avoid when using UTM parameters?

Avoid using spaces or special characters in your UTM parameters, and make sure they are applied consistently. Be careful with sensitive data like user information in UTM parameters.

You may also like:

How to Create a Custom Short URL?

How to Add Multiple Links to Instagram Bio Using Replug?