7 Effective Digital Marketing Strategies To Increase Your Online Sales

In these unprecedented times,  businesses are more than ever reliant on making a digital shift. Ultimately, this may even be the deciding factor on their sustainability. Being confined to your own home, marketers now have more time than ever to develop a perfect digital strategy. This means thorough research is required for the platforms where your clients exist and double efforts are needed to bring in more leads.

I have made a list of the most effective digital marketing strategies that will prove beneficial for your business in 2020!

So let’s dive in!

1. Webinar Marketing

Webinar Marketing has the potential to generate hundreds of new leads in just a matter of hours. According to the survey conducted, 58% of the marketers use webinars for promotion and 32% of them think that webinar marketing will be imperative to their success. Hence, with the effective use of webinar marketing, you can effectively explain features and sell products and services!

So what exactly is webinar marketing? 

This term refers to an online (web) seminar that lets you connect to a wider audience. Most marketing webinars can be educational, informational, conversational and can be made to:

  1. Explain their products and services in-depth. 
  2. Illustrate their expertise in their domain. 
  3. Answer the frequently asked questions with tips and suggestions. You can get help from your customer service team regarding this. 
  4. Expand on a popular blog topic. 

Customers value this free, valuable information that they receive and may feel the need to upgrade their services, by purchasing additional items. Moreover, you can even sweeten the deal for the participants by providing them a free gift or a discount on the service you’re offering! By making use of “scarcity” you can tempt them to purchase the service in a week! This will bring in viable leads, higher engagement and ultimately, better brand image! 

2. Monitor Conversations about Your Brand

Keep tabs on what people are saying about your brand! When someone shares their experience by tagging your brand, you must view it and if necessary, immediately take action. If they are facing a problem, make sure to apologize and resolve their issue at the earliest. 

Nonetheless, not everyone who is posting about your brand is going to tag you! And that’s exactly what makes brand monitoring so crucial! 

In particular, you can use TweetDeck to organise, track and engage with your audience.

If you’re wondering… what exactly do I monitor? Branded keywords, slogans, campaign names, product features, competitor keywords and lastly.. misspelt names! 

Similarly, maintaining competitive intelligence while brand monitoring is also the key! If a customer is unsatisfied with your competitor, feel free to let him know about your better and more satisfactory service! 😉 

3. Audience Targeting

Targeting the audience is using data to segment consumers by demographics, geographics or behavioural or psychographic attributes to find the right content for the right person at the right place and the right time! 

Analyze your marketing campaigns and ask questions like:

  • Are we reaching our target audience properly?
  • If not, then who are we reaching?
  • Is our audience responding in a favourable manner?
  • Will another audience be more beneficial?

It is also recommended to keep up with SEO analysis of website and SEO trends because  “there is nothing better than simply being in front of the customer when they search for exactly what you are able to offer.” 

Retargeting 

Most of all it is important that the leads that end up on your website eventually end up converting! That’s where retargeting comes in. The truth is that it’s a long journey from a visitor to an eventual customer. Social networking channels such as Google and Facebook ads help you gain traffic, leads, conversions; thereby, creating a win-win situation for your brand. 

However, be sure to manage retargeting properly by setting up a defined purpose, setting a frequency cap, breaking the audience into different segments and conveying the right ads to each segment. 

4. Influencer Marketing 

Like many industries, influencer marketing has also taken a hit, due to the COVID-19. Campaigns are being put on hold and influencers have drastically reduced their rates.

However, all hope is not lost. At the same time, screen time for people has drastically gone up high. Research has shown that that average screen time of 5 hours and 40 minutes has got an 18% increase from previous weeks. As we social distance ourselves in this new norm, it is safe to assume that this figure will only increase.

Influencer Marketing: How Much Time Are You Spending?

As more people make their shift to e-commerce, there is a chance: with the right content, you can retain and nurture your existing customers by providing them value. Influencers have changed their standard of content. Now more than ever, it is important to carefully consider the caption and tone of your visuals. 

Essentially, it is important to note that you should consider social media as a time for community, rather than a competition. Try to keep your followers more engaged to your content. How? With live discussions, Q/As and webinars, you can keep Instagram followers hooked to their screens!

5. Encourage People to Post their Story

It should come as no surprise that reviews are a significant deciding factor in user buying purchase cycle. Your success on social media is more contingent on what your clients are saying about you. This means you can convince consumers to share their journey with you: how did they find you, what do they like most about your product, and what has their experience been like?

According to a survey, almost 1 in 3 Facebook users make a purchase after “sharing, liking, or commenting” on the product themselves. So make sure that you get the user on board for his journey: you can add his review on your website, or even make a video about him. Some companies even reward referral points to consumers for recommending their product to their friends! 

6. Post at the Best Time

Knowing when to post on every social media is essential to marketing campaigns. The first step is to create a compelling content that is relevant to your audience. However, if you do not post your content at the right time, your efforts will never be fruitful!

You can find out your ideal posting time by testing the timing of your posts. By analysing the geographic details of your audience, you can test which time zone would be most optimal and consequently, result in higher engagement. 

However, if you do not have the resources or the time to conduct this experiment, according to a study conducted by Sprout Social, the following are the best times for Facebook:

  • Best times: Wednesday, 11 a.m. and 1–2 p.m.
  • Best day: Wednesday
  • Worst day: Sunday
Optimal Engagement for Facebook

Similarly, on Instagram, here’s the best time to post on Instagram within each timezone, as illustrated by Hubspot:

Sunday: 10 AM – 2 PM

Monday: 9 AM – 5 PM (Engagement peaks at 11 AM and 2 PM)

Tuesday: 8 AM – 6 PM, *7 PM

Wednesday: 5 AM, *11 AM – 3 PM

Thursday: 5 AM, *11 – 4 PM

Friday: *5 AM, 9 AM – 10 AM, *11 AM – 1 PM, 2 – 4 PM

Saturday: 9 – 11 AM

* = particularly high levels of engagement

I would also recommend using a marketing automation tool like ContentStudio to plan and automate your social posts at a perfect time in advance! And that’s how you make use of social posting data to optimize your marketing campaigns! 

7. Stay updated with Social Changes

As more and more people turn to the brands they trust for updates in the current crisis, many industries have dramatically increased their volume of messages sent, hence using SMS marketing a mean to update their customers and growing their business . Especially the healthcare, and media industries, who provide continuous updates for the changes. Contrarily, travel and sports have been impacted the most. 

Depending on what your industry your brand belongs to, it needs to reevaluate its content and marketing strategy to best serve their clients as the situation changes. It’s imperative to stay on top of the insights from the wealth of your social data and identify the best opportunities henceforth. 

That’s all for today, folks!

Let me know in the comments if you learned anything significant and of how you’re going to implement it in your digital marketing campaigns!

About the Author

Mariyum is a writer and a photographer at heart. She's also most passionate about traveling!

Bio Links From Replug:Create a Stronger Marketing Impact while Social Sharing:

We have introduced a brand new feature for you on Replug. Excited to know more about it?  *drumroll* It’s called… Bio Links!

Now you’re probably thinking: what exactly is a bio link, how will it benefit my business, and how can I set it up?

Don’t worry, I’ve got you covered! Let’s start with the basics!

What are Bio Links?

With a bio link, you can optimize your internet presence, whether you’re a blogger, an artist or run a content platform. You get just one link to house all the content you’re driving followers to. Share that link anywhere, like your Instagram bio, Facebook posts or Twitch profile.

It’s that simple. By hosting ALL the links in one single customizable page, your audience can choose where they want to go, depending upon what interests them. You can set up your social media channels accordingly, so they will have access to all of these when they come back. Ultimately, this results in more awareness, and a satisfied customer! 

Here’s a preview of the bio link I developed for our own Instagram page.

Bio-links-UI-replug

As can be seen, by linking to the most important links this company has to offer, customers can choose wherever they want to go! 

If he’s in a mood to read about digital marketing tips and tricks, he will be redirected to the ContentStudio blog. If he’s more of a video person, he can watch the videos we have to offer. We also have a ContentStudio Family group on Facebook – where our users can have meaningful conversations with the developers, marketers and each other!

Now let’s talk about some other benefits to convince you that this is the tool you’re missing out on.

Benefits of Bio-Link

  • It’s a huge time saver

As a social media marketer, you will be aware of Instagram’s policy about links. You only get one place to put in your links to external sources and that’s in the Instagram Bio. 

Now, if you have used a generic link and it directs to a single destination i.e. your most recent blog post. When you update your blog, you will need to re-enter your link over and over again. 

With our tool, you can edit the destination URL of that link. You wouldn’t need to manually change the branded link over and over again.

  • Customization

At Replug, we understand every brand has its own persona. That’s why we have introduced a high level of customization in the bio links. You can choose your own colors to match your own brand personality!

design

This is visually appealing for the user, who will be tempted to visit your blog, website or whatever you’ve enlisted!

  • Audience growth 

You can grow your audience using this feature! How? Our bio links have a retargeting functionality.  How amazing is that?

You can ALSO add retargeting pixels to your links that aren’t redirected to your website. If they’re redirected to a news site, they’ll still be added to your retargeting audience. Endless opportunities for growth! 

How Do I Set It Up?

You can find that BioLinks is labeled as a new feature, placed right next to Measure on the top left of the website. 

replug

Once you click on the Bio links, you’ll find a short overview of what are bio links and how they’re going to help you. After that, you can select up to 5 social media accounts. We have integrated various platforms, so you can link to basically anything! Whether it’s on Apple Music, SoundCloud, Twitch or Medium, bio links is what you need for growth.

bio-link

After selecting social media accounts, you can add title and URL to the website you want the user to be redirected to.

In the end, you just have to finalize your theme according to your brand, and you’re ready to go.

replug-bio-link

Just add your customized link to your website and let your Instagram story begin! 

NOW IT’S YOUR TURN…

I’ve covered the basics of bio links, do you want to give it a go?

I would love to hear about how you plan to use branded links. Let me know what you think about this feature in the comments!

About the Author

Mariyum is a writer and a photographer at heart. She's also most passionate about traveling!