Tag: Retargeting pixels

One of the most common online advertising strategies is retargeting, which e-commerce marketers use to engage, attract, and convert the audience.

If you are a marketer or newbie looking to retarget visitors that bounce off your website or leave in mid of their purchase journey, then retargeting is for you.

Let’s dig deeper into the marketing tactic and find out the best retargeting platforms that may help your cause.

How does a retargeting ad work?

A retargeting ad is not rocket science. The way it works is that it uses the retargeting pixel code to recognize the website or app visitor and helps the advertiser reach out to the same audience through a retargeting ad campaign.

So that’s how a retargeting ad works.

Features to look for in retargeting platforms

Don’t shy away from going through the features before opting for a retargeting platform.

Here’s a brief list of features to look for when choosing a retargeting platform:

• Audience segmentation – Target specific user groups based on behavior and demographics.
• Cross-channel targeting – Reach users on web, social media, email, and mobile apps.
• Customizable CTA – Tailor calls-to-action to boost engagement.
• Real-time analytics and reporting – Get immediate insights into campaign performance.
• A/B testing capabilities – Experiment with creatives and targeting to optimize results.
• Integration with other marketing tools – Ensure data flow with CRM, email, and analytics tools.
• Transparent pricing – Look for clear pricing structures that align with your budget and goals.

Also read: Social media retargeting: What is it & how it works?

08 best retargeting platforms you can rely on

Following are some of the best retargeting platforms out there.

1. Replug

Replug is a top notch retargeting platform used by e-commerce businesses, media companies, digital agencies, and other online businesses on daily for optimized retargeting.

Its features include traffic routing for audience segmentation, A/B testing for campaign optimization, link cloaking for added security, branded link tracking for consistent branding, and cross-platform conversion tracking to measure results across channels.

Additionally, Replug offers customized link solutions tailored for agencies, affiliate marketers, advertisers, and publishers to enhance their marketing strategies.

Features

• Replug allows you to add retargeting pixels from multiple platforms to your links, enabling you to track and build custom audiences from each click. This feature helps you re-engage visitors with targeted ads across platforms, improving your chances of conversion.
• By traffic routing you can direct visitors to high-converting landing pages based on factors like location, language, device, and whether they’re human or bot. 
• The A/B testing feature allows you to test multiple link variations to determine the most effective options. This helps optimize your ad creatives, CTAs, and targeting strategies for higher conversion rates.
• The tool also supports UTM tracking, allowing you to add custom parameters to your links. This feature helps you monitor specific campaigns and understand where your traffic is coming from, providing valuable insights into the effectiveness of each marketing effort.
• Replug’s intuitive dashboard centralizes link management, tracking, and optimization. It provides real-time data at a glance, making it easy to make quick, informed decisions without navigating complex tools.
• Transforms long or unattractive URLs into clean, branded links, which builds trust and boosts click-through rates.

2. Google Ads

When it comes to any type of advertising, Google advertisements are the greatest place to start. They enable you to display your advertising to your targeted audience on Google and its affiliated websites.

To start your retargeting campaign, you must have a Google Ads account. Plus, you must know how to connect a remarketing tag to your property.

Marketers can utilize the audience management tool in Google Ads to create customized audiences by importing data from other sources.

Features

• Google owns roughly 40% of the total PPC (pay-per-click) advertising industry, with unrivaled access to advertising real estate via both the Google display network and the Google search network.
• Anyone with a Google Ads account can use all of its customization and targeting capabilities, including audience manager, for free.

You may also like: The Ultimate Guide for Google Retargeting

3. Facebook retargeting

Facebook is one of the most popular online advertising platforms. The user statistics and overall social media market share tell us that Facebook is an appealing retargeting platform for digital marketing.

The platform has nearly 2.5 billion monthly active users, making this social media giant the third-most visited website on the internet.

Features

• It’s simple to create ads that dynamically retarget audiences who have previously interacted with your products – both on your website and directly on Facebook.
• Facebook Ads follows the standard PPC pricing model, and it’s completely free to get started.

You may also like: Replug for Facebook Retargeting Ads

4. Criteo

With its cutting-edge, dynamic retargeting technology, Criteo is a specialized PPC advertising platform that ensures advertisers a high return on ad spending.

Based on its machine learning and AI-powered ad serving, the platform assists businesses in understanding their target demographic and presenting retargeting advertising on the appropriate channels.

Features

• Criteo can use predictive bidding to automate the PPC bidding process, saving digital marketers time while further optimizing ad spend.
• There is a free trial available, but pricing information must be obtained directly from Criteo.

You may also like: All About OpenAI

5. Adroll

AdRoll is a powerful digital growth platform that integrates social, email, and display advertising efforts to help your business thrive. It employs personalization and automation to help brands structure, sync, and measure all of their marketing data and campaigns.

It assists advertisers with retargeting practices, brand awareness, email marketing, audience segmentation, and campaign insights.

Features

• Adroll provides a unified platform for digital marketers to create display and retarget ad content and targeting criteria.
• It integrates with several publisher networks to extend the reach of retargeting campaigns and cast the largest possible net in pursuit of new consumers and conversions. AdRoll interacts with numerous retargeting platforms, including Google Ads, LinkedIn, Instagram, and Facebook.

6. Perfect Audience

Perfect Audience is a specialized retargeting platform that enables digital marketers to deliver effective remarketing messages across multiple platforms.

Features

• Perfect Audience provides a large amount of display ad inventory through partnerships with Google, AppNexus, Lift DNA, and the Rubicon Project.
• The platform also enables ad management and retargeting campaigns through Facebook Ads, TikTok, Twitter, Instagram, and the HubSpot platform.

You may also like:  A Complete Quora Advertising Guide

7. LinkedIn Retargeting

LinkedIn is one of the most popular social platforms on the internet, with over 900 million users. While Facebook’s audience is skewed toward older demographics, LinkedIn users are generally professionals aged 25 to 40.

The platform is used by 44% of Americans aged 25 to 29 as well as 37% of those aged 30-49. It sure has made it to the list of retargeting platforms because it allows advertisers to retarget their audience through ads and get more views on LinkedIn.

Features

• LinkedIn, as a social platform, caters to professionals looking to expand their network of contacts and advance their careers. It’s also an excellent way for digital marketers to connect with B2B sales/marketing targets on a platform where audiences seek business-related information rather than consumer entertainment.
• Getting started with LinkedIn advertising is free. Because the platform adheres to the standard PPC advertising model, you will be charged for each click generated as part of your retargeting campaign.

You may also like: LinkedIn Retargeting Guide 

8. ReTargeter

ReTargeter is a retargeting platform that serves the retargeting advertising sub-niche quite significantly. The concept behind this retargeting platform is that display advertising is more of a one-size-fits-all pattern, which this marketing platform doesn’t subscribe to.

In fact, ReTargeter offers programmatic ads that are based on dynamic and custom solutions tailored-made to clients pursuing remarketing.

Features

• ReTargeter provides dynamic creative optimization, advanced audience segmentation, Omni channel programmatic ads, and much more.
• The platform collaborates with excellent partners that ensure that every impression is served for quality.
• This retargeting platform ensures that advertisers shoot for the stars by providing them with a dedicated account manager that assists advertisers along the way.

You may also like: How to retarget on Twitter(X) using Replug?

The mistakes that destroy retargeting campaigns

Try avoiding the following retargeting campaign mistakes:

• No clear vision for retargeting
• Zero audience segmentation
• Starting retargeting too early
• Not optimizing retargeting campaigns
• Delivering the wrong ads

Are you ready to turn ad clicks into more conversions?

Digital marketers and online advertisers will always want bang for their buck so they keep an eye on every possibility to improve their advertising ROI.

Retargeting is an excellent strategy for reaching out to the pinpointed website visitors who have already shown some interest in your product or content.

A lot of brands and digital marketers use retargeting to spice up their online sales, especially during the holiday season or during a discount offer.

Are you ready to make the most of your online advertising without breaking the bank?

FAQs on retargeting platforms

What is the purpose of a retargeting ad?
Retargeting ads aim to re-engage users who have previously visited a website or app, encouraging them to complete an action, such as a purchase, that they initially left unfinished.

How does a retargeting pixel work?
A retargeting pixel is a small code snippet that tracks visitors on a website. It helps identify users for future ads, allowing marketers to display tailored ads to them later.

How long should I run a retargeting campaign?
The ideal duration depends on your campaign goals, but many businesses run retargeting campaigns for a few weeks to several months to ensure optimal reach and frequency.

Can retargeting increase conversions?
Yes, retargeting is highly effective for conversions since it targets users who’ve already shown interest in your product or service, encouraging them to complete an action.

What are some common mistakes to avoid in retargeting campaigns?
Avoiding segmentation, showing ads too frequently, and using generic messaging can lead to campaign inefficiencies. Personalized and well-timed ads perform best.

Did you know that over 68% of shopping carts get abandoned online?

Don’t worry eCommerce retargeting can significantly improve those odds.

In this blog, we’re going to reveal some insider secrets that can help businesses of all sizes double their monthly sales.

Here’s how retargeting typically works:

Key retargeting features	Description
Tracking	Whenever someone engages with your website, clicks on an advertisement, or uses your application, a small piece of code (such as a pixel) tracks their actions. This code doesn’t disclose any personal information but helps distinguish individual users.
Targeting	Using the collected tracking data, you can create specific groups of users based on their interactions with your brand.
Ad display	With these targeted user groups identified, you can display tailored ads across the social media platforms they frequent. These ads serve as reminders of your brand, offer enticing incentives, or highlight relevant products and services.

Also read: 7 Retargeting Best Practices Every Marketer Should Follow

Types of eCommerce retargeting:

Here are some types of e-commerce retargeting:

• Cart abandonment: Target users who left items in their cart without purchasing.
• Product page: Show ads for viewed products to encourage purchase.
• Cross-sell/upsell: Promote related products after a purchase.
• Discounts/promotions: Offer special deals to entice users to buy.
• Reactivation: Re-engage users who haven’t visited or purchased recently.
• Dynamic: Display personalized ads based on past interactions.
• Email: Send targeted emails to remind users of their abandoned carts or showcase product recommendations.

What are the differences between retargeting and remarketing?

While retargeting and remarketing are often used interchangeably, there are subtle differences between the two.

Feature	Retargeting	Remarketing
Definition	Retargeting primarily focuses on reaching users who have visited a specific website or interacted with a brand in some way, and to reconnect with past visitors or customers.	Remarketing, on the other hand, encompasses strategies primarily through personalized email campaigns
Purpose	To re-engage users who have shown interest in the brand or its products but have yet to complete a desired action, such as making a purchase.	To reconnect with users who have previously interacted with the brand and encourage them to take a specific action, such as completing a purchase or signing up for a newsletter.
Target audience	Users who have visited a specific website, viewed products, or interacted with digital content.	Users who have previously engaged with a brand’s website, social media profiles, or other digital channels.
Tracking method	Typically, it uses cookies or pixels to track user behavior and activities on a website.	Often relies on email addresses or contact information provided by users during previous interactions with the brand.
Conversion rate	Generally higher conversion rates as it targets users who have already shown interest in the brand or its products.	Conversion rates can vary depending on the remarketing campaign’s effectiveness and the messaging’s relevance to the target audience.
Ad-display	Utilizes targeted ads displayed across various online platforms, such as social media, search engines, and websites.	Primarily involves personalized email campaigns, although ads may also be displayed on websites, search engines, and social media platforms.

Top 9 eCommerce retargeting strategies to follow

1. Segment your audience

The first step is to identify key segments and customize your eCommerce retargeting campaigns to cater to the specific needs and interests of each segment.

For example, you might create separate ad campaigns targeting users who abandoned their carts versus users who browsed specific product categories but didn’t make a purchase.

2. Catchy ad copy

Eye-catching visuals are a must in eCommerce retargeting, but stunning images alone can’t seal the deal. Without a compelling message, your ads risk getting lost in the scroll.

Here’s where powerful copywriting takes center stage. Great copy grabs attention, ignites emotions, and motivates action. By incorporating these elements, your retargeting efforts won’t just reconnect with past visitors, they’ll turn them into authentic buyers.

3. Inject FOMO to boost last-minute sales

When done right, retargeting ads can lead to great conversion rates. But there’s always room for improvement. You can boost your conversion rates by adding a sense of urgency, like creating FOMO (fear of missing out). 

This can be done with countdown timers, last-minute deals, or limited-time offers. When your audience sees that a popular product is available for a limited time, it triggers their impulse to buy. You can also customize your ads with countdown timers to make them feel more urgent.

Related: 4 Fatal Retargeting Mistakes to Avoid

4. Cross-sell new and existing products

This usually depends on the type of products you sell. However, there’s a good chance that some of your products will complement one another.

You can utilize both customer and sales data to come up with a list that targets particular purchases. Then, you’ll show your audience ads that might be a product that complements their purchase. Your ad should make the value of the purchase clear to their mind. Show them how these purchases will complement one another.

Offering relevant cross-sell suggestions demonstrates that you understand your customers’ needs and preferences. This personalized approach enhances the shopping experience, fostering customer satisfaction and loyalty.

5. Retarget based on the sensitivity of pricing

One of the main reasons people abandon their shopping carts is the high shipping costs and finding a better deal elsewhere via a competitor.

For instance, millennials are quite careful about spending on non-essentials and spending less than the generations before them. Now that you know you’re dealing with price-sensitive customers, you can win them over by targeting them based on less.

You can target those people who have left at a specific point in the checkout process. For instance, right before they pick out shipping options. You can then offer them free shipping or give them discounts to entice them to come back and make a purchase.

6. Adjust your retargeting ads’ frequency

Most people are quite receptive to eCommerce retargeting ads, just as long as you don’t overdo it. If some ads are frequently popping up, this can hurt the relationship between the brand and the customer.
Up to the point where the customer ends up frustrated with these ads because you’re someone intruding into their lives, in an almost creepy way.

7. Keep your content updated

Repeatedly using the same ad copies in your eCommerce retargeting campaign can quickly diminish its effectiveness. When your customers encounter these ads everywhere, they eventually tune them out, similar to how we overlook billboards or road signs.

This phenomenon, known as advertising blindness or banner blindness, reduces the impact of your messaging. To maintain engagement and combat this, it’s essential to keep your approach fresh by regularly updating your ads to capture your audience’s attention effectively.

8. A/B testing for optimization

Another way to increase eCommerce sales is by exploring diverse ad creatives, copies, and strategies using A/B testing. Experiment with variations to pinpoint what connects most effectively with your audience. If needed, develop new retargeted ads tailored to your user base. Test various elements such as headlines, images, and calls to action to fine-tune your retargeting strategy and enhance overall performance.

9. Monitor and analyze results

Regularly monitor the performance of your retargeting campaigns and analyze metrics such as click-through rates, conversion rates, and return on ad spend (ROAS) to identify areas for improvement and optimization.

What is the best tool for retargeting?

The choice of the best tool for retargeting can vary depending on factors such as the specific needs of your business, budget constraints, and the platforms you wish to target.

However, one of the best retargeting platforms is Replug. It’s affordable and easy to use, and it goes beyond basic retargeting, offering functionalities like link cloaking, traffic routing, cross-platform conversion tracking, and much more.

• Replug allows you to create specific campaigns designed for retargeting. Within this campaign, you can define which retargeting pixels you want to use.
• The platform integrates with so many popular social platforms, that you can simply add the relevant pixel to your links.
• Once you’ve set up your retargeting campaign with pixels, you can create shortened links as usual. When someone clicks on your Replug link, the retargeting pixel fires in the background, adding that user to your retargeting audience.

Why eCommerce businesses should prioritize retargeting?

Ever lost a potential customer who browsed your website but left without buying anything? eCommerce retargeting can bring them back!

1. Cross-device retargeting

Shoppers often research across multiple devices – phones, laptops, tablets. Cross-device retargeting ensures your ads follow them easily, keeping your brand top-of-mind no matter which device they use.

2. Email remarketing

Email remarketing is a powerful strategy for eCommerce businesses to tackle one of their most common challenges: cart abandonment. By implementing follow-up pixels in their email campaigns, businesses can effectively reduce cart abandonment rates and increase conversions.

Highlight the abandoned products, offer targeted discounts to incentivize completion, and provide a clear path back to checkout for a seamless recovery experience.

3. Social media retargeting

Retargeting pixels placed on your website to track visitors and then display targeted ads on their social media feeds. These ads can feature products they browsed, similar items, or special promotions, increasing the chances of re-engagement and conversion.

Besides that here are some of the major benefits of retargeting: 

• Increased conversion rates: Retargeted ads have higher conversion rates compared to regular display ads since they target users with demonstrated interest.
• Brand awareness: By maintaining a presence in front of potential customers, retargeting helps reinforce brand awareness and credibility.
• Customization: eCommerce retargeting campaigns can be tailored based on users’ browsing behavior, ensuring relevant and timely messaging.
• Cost-effectiveness: Retargeting ads increase brand search by 1046%. This helps you maximize the impact of the advertising budget by focusing on a warm audience.

Best examples of eCommerce retargeting

Here are some of the best examples:

1. Amazon

This Twitter retargeting ad example shows how brands can use Twitter’s native ad format to display relevant products or services in front of their targeted audience. The product being advertised here is for sale on Amazon, which means that those who visit this page can purchase it directly from Amazon without having to go through any other steps in between.

2. Udemy

The next in line is Udemy,  If a user browses through Udemy’s course catalog but doesn’t enroll in any courses, Udemy may use browser retargeting to display targeted ads across other websites visited by the user. 

These ads may showcase popular courses or highlight topics the user previously showed interest in, enticing them to return to Udemy and enroll in a course.

FAQs on eCommerce retargeting

How can businesses measure the success of their eCommerce retargeting efforts?

Businesses can measure the success of their eCommerce retargeting campaigns by tracking metrics such as click-through rates, conversion rates, return on ad spend (ROAS), and overall revenue generated from retargeted users.

What is the best tool for social media retargeting?

The choice of the best retargeting tool depends on factors such as business needs, budget, and targeted platforms. However, Replug is one of the top retargeting platforms in 2024, offering affordable pricing and advanced functionalities like link cloaking, traffic routing, and cross-platform conversion tracking.

What are some effective eCommerce retargeting strategies?

Some effective strategies include segmenting your audience, creating catchy ad copy, injecting FOMO (fear of missing out) to boost sales, cross-selling complementary products, retargeting based on pricing sensitivity, adjusting ad frequency, and much more…

Let’s be real, online shoppers are unpredictable; 

They browse, they abandon carts, and sometimes, they forget you even exist. But fear not, marketers! Retargeting is here to save the day (and your conversion rates).

But simply throwing up a generic ad for everyone who visits your site isn’t enough. To truly excel at retargeting, you need to be strategic, relevant, and, most importantly, not creepy.

So, how do you navigate the fine line between reminding potential customers and not bombarding them with unwanted attention? Don’t worry we’re here to tell you how. In the following article, we have gathered some of the best retargeting practices, retargeting examples, retargeting pitfalls, retargeting benefits, and much more.

But, first, let’s see how retargeting works.

Here’s how retargeting works:

Step 01 – Tracking

When someone visits your website, clicks on an ad, or uses your app, a snippet of code (like a pixel) tracks their activity. This code doesn’t reveal personal information, but it helps identify unique users.

Step 02 – Targeting

This tracking data allows you to create specific audiences of users who have interacted with your brand in specific ways. For example, you can target users who: Browsed a specific product but didn’t buy it. Added items to their cart but abandoned checkout. And more…

Step 03 – Ad display

Now, you can serve ads to these targeted audiences on all social apps they visit. These ads remind them of your brand, offer incentives, or promote relevant products or services.

Related: How to Retarget People Who Haven’t Visited Your Website

Let’s have a look at some of the major retargeting benefits

Before moving on to the retargeting best practices lets check out what are the advantages of retargeting.

• Increased conversion rates: Targets users who have already shown interest, increasing the likelihood of conversion. The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad.
• Personalized user experience: Tailors ads based on the user’s previous interactions for a more relevant experience. 
• Improved ad relevance: Delivers ads that align with users’ interests and browsing history.
• Flexible targeting options: Allows segmentation and targeting based on behavior, demographics, and interests.
• Optimized ad spend: Retargeting ads increase brand search by 1046%. This helps you maximize the impact of the advertising budget by focusing on a warm audience.
• Analytics and measurement: Provides valuable insights and metrics for assessing campaign performance.
• Reduced abandoned carts: For e-commerce businesses, retargeting links can help address abandoned shopping carts.

Some retargeting mistakes to avoid

One of the retargeting best practices is to avoid common retargeting mistakes.

Too many ads (Ad overload)	Not setting limits on how often ads are shown can annoy users with constant repetition.
Ads not about them	Displaying ads that don’t match users’ interests or previous actions can turn them off.
Mixed-up messages across devices	Having different messages on different devices can confuse users and harm the overall experience.
One-size-fits-all approach	Not tailoring ads based on user behavior and preferences can make retargeting less effective.
Boring or generic ads	Using dull or generic ads may make users ignore or dismiss them.
Ignoring negative feedback	Not paying attention to addressing negative feedback about retargeting ads can harm your brand’s image.

Related: 14 Effective Ways to Boost E-commerce Sales Through Retargeting

7 retargeting best practices every marketer should follow

Here are some of the most important retargeting best practices every marketer should keep an eye on:

1. Segment your audience

The first and most important retargeting practice is to segment your audience appropriately. Don’t blast everyone with the same ad. Divide users based on browsing behavior, interests, purchase history, etc. Show abandoned cart reminders to cart abandoners, product recommendations to those who browsed specific categories, and exclusive offers to loyal customers. Each segment should receive ads tailored to their specific actions, maximizing relevance.

Take for example:

John adds a pair of sneakers to his cart but hesitates before checkout, comparing prices on other websites. You retarget John with an ad showcasing your price match guarantee and highlighting exclusive features his competitors don’t offer. This convinces him to buy from you, knowing he’s getting the best deal.

2. Strategic timing of retargeting ads

Strategically schedule your retargeting ads, so they align with the user’s journey. For instance, sending a retargeting ad shortly after a user abandons their cart can be more effective than waiting for an extended period. This timely approach can significantly impact user decisions.

Related: How LinkedIn Retargeting Ads Work – A Complete Guide

3. Personalized add content

This is the most important retargeting practice of all – Creating content based on customer behavior. Adding personalized add content that speaks directly to user interests and past behavior, retargeting can become a powerful tool for re-engaging existing customers as well as reaching new, relevant audiences. 

Let’s see how:

Bob sees an ad for your grocery delivery service offering “convenient meals.” While he’s interested in healthy eating, the ad doesn’t resonate with his specific needs. So he’ll simply ignore it.

Whereas, when Bob will see an ad for your grocery delivery service showcasing a curated selection of fresh, organic ingredients perfect for preparing healthy meals. This directly connects his interest in healthy eating with your service’s offering. Automatically increasing the likelihood of him clicking through to explore your service further.

4. Set a frequency cap

Timing is everything – Set frequency caps to control how often your ads are shown to the same user. It involves setting limits on the number of times a particular ad is shown to an individual user within a specified time frame. This practice helps prevent ad fatigue, ensuring that users are not overwhelmed by repetitive content and maintaining a positive user experience. As overexposure can lead to ad fatigue and a negative user experience.

5. A/B testing for optimization

Experiment with different ad creatives, copies, and strategies through A/B testing. Test variations to identify what resonates best with your audience. If necessary create new retargeted ads and test them about as per your user base. You can try different headlines, images, or calls to action to refine your retargeting approach and improve performance.

Here’s an example for you:

A travel app, “Globe Thrills”, retargets users who browsed specific destinations with generic ads showcasing various travel experiences. They experimented with two groups:

Group A: Retargeted with generic ads featuring diverse travel experiences.

Group B: Retargeted with ads customized to the specific destination each user browsed (e.g., beach visuals for Bali searches, ski scenes for Switzerland searches).

Results:

• Group B receives a 40% increase in click-through rate compared to Group A.
• Additionally, Group B shows a 25% improvement in conversion rate (booking flights/accommodation) thanks to the relevant and relatable visuals.

This insight allows “Globe Thrillers” to personalize their retargeting strategy for different audience segments, leading to improved campaign performance.

Also, check: Google Retargeting: The Ultimate Guide For 2024

6. Optimized add landing pages

Another important retargeting practice is aligning the content of the landing page with the retargeting ad, marketers can enhance the chances of conversion, providing users with precisely what prompted their initial interest. Moreover, it improves overall campaign effectiveness by minimizing bounce rates, boosting user engagement, and fostering a clearer path to desired actions, such as completing a purchase. 

7. Tracking the retargeted ads data

Brands can use link analytics tools to track the performance of their retargeting campaigns. Monitor key metrics such as click-through rates, conversion rates, and return on ad spend. Track which ads and strategies lead to actual conversions. Analyzing this data helps you make informed decisions, optimize your campaigns, and allocate resources effectively.

What is the best way to add a retargeting link?

The best way is using a link management tool like Replug –  It allows you to create and manage retargeting campaigns across various platforms and channels, helping you reach potential customers who have previously interacted with your brand. Moreover, you can add CTAs, track audience, bio links, route traffic, A/B test your campaigns, and much more. 

Retargeting Done Right Sign up today!

All in all to make retargeting work, follow best practices for a personalized and user-friendly experience. Use the three-step process of tracking, targeting, and displaying ads to effectively reconnect with interested users. Avoid common mistakes like too many ads, irrelevant content, and ignoring user feedback to ensure success.

FAQs

What is retargeting, and how does it work?

Retargeting is a marketing strategy that involves identifying potential customers who have visited a website or social media platform and running targeted ads to convince them to take a specific action. It works through tracking user activity, creating specific target audiences, and displaying relevant ads on various platforms.

How can a link management tool like Replug enhance retargeting efforts?

Replug allows marketers to create and manage retargeting campaigns across various platforms and channels.

Have you ever noticed how quickly you land on a “thank you” page when you finish the checkout process on an e-commerce site?

Do you know that the largest websites, such as e-commerce platforms, social media platforms, and web portals, track their website visitors?

Websites and apps track their users because it helps them navigate in the right direction or understand what they need to accomplish.

In some cases, a tiny image file is added to the website or app, which usually goes unnoticed by the naked eye. While in some instances, a tracking pixel could also be a piece of code that goes into the website page URL and helps marketers track performance through clickability.

Adding a tracking pixel on any web or app property is to collect user data to understand their behaviors, actions, and choices.

Furthermore, it is used to track the activity of users on a website or email campaign to determine the success of the campaign.

Let’s do this. Shall we?

Why do you need tracking pixels?

 

Tracking performance is the essence of any marketing campaign, as it helps marketers understand how their marketing efforts will pan out.

Here are four areas where tracking pixels comes in handy:

i. Analyzing website traffic: Tracking pixels can gather data on how users interact with a website. This can help website owners understand which pages are most popular, how users navigate through the site, and where they are coming from.

ii. Measuring the effectiveness of online advertising: Tracking pixels can measure the success of online advertising campaigns by tracking how many users click on an advertisement and then go on to make a purchase or complete some other desired action.

iii. Targeting users with relevant advertisements: Tracking pixels can be used to track user behavior and interests, which can be used to show targeted advertisements to users that are more likely to be interested in them.

iv, Email marketing campaign: Tracking pixels can be used to track the success of email marketing campaigns by measuring how many users open the email and click on links within it.

No doubt, tracking pixels are important for businesses and marketers, as they allow them to gather data on how users interact with their websites and emails regardless of the platform.

Moreover, it enables marketers and advertisers to use this information to improve their marketing efforts and relaunch their advertising campaigns more effectively.

What are the different types of tracking pixels?

There are two main types of tracking pixels used in digital marketing:

Conversion Pixels

Conversion pixels play a vital role in tracking conversions on websites and apps. For example, you may have seen “thank you” or “also check these” pages while buying products online. Such pages trigger or direct visitors to specific pages when they notice a conversion. And conversion pixels help perform this action.

Now a product sale isn’t the only conversion. In fact, a generated lead or downloaded file is also a conversion. It depends on the campaign type and what the marketer or advertiser wants from the audience.

Retargeting Pixels

One of the most popular tracking pixels is the retargeting pixels. It’s used in retargeting campaigns in the digital marketing field. Retargeting is a marketing strategy of targeting the audience that has visited their website or landing page to convert visitors into subscribers or paid users.

Retargeting is usually done through paid advertising. However, the targeting process begins earlier by adding a tracking parameter to the URL or the website code. Hence, the retargeting pixel collects visitor data and helps marketers reach the same audience through paid ads.

How does tracking pixels work?

Tracking pixels are used to track the users’ online behavior, such as the pages they visit, the links they click on, and the products they purchase.

A tracking pixel is a piece of code that embeds into the website code or URL to track the performance of the page or link.

In some cases, tracking pixels are tiny, transparent images placed on web pages or emails to track user behavior.

Advertisers often use tracking pixels to track the effectiveness of their online advertising campaigns. They can also be used by website owners to track the traffic to their sites and to understand the demographics of their users.

The way tracking pixels works is that they are often placed in the HTML code of a web page or in the body of an email. They can be implemented using JavaScript or iFrame.

Example: Suppose a user visits a website or opens an email that contains a tracking pixel; the pixel sends a request to the server that hosts the pixel.

This request includes information about the user’s browser, such as the user’s IP address, the type of device they are using, and the type of browser they are using.

The server then records this information and stores it in a database. This information can be used by the webmaster or by the sender of the email to analyze the user’s behavior and tailor their marketing efforts.

How to Set Up a Tracking Pixel Using Replug?

Replug is a powerful URL shortener tool that allows brands and marketers to create short, branded URLs for marketing such as for social media, email marketing, and online advertising.

Since Replug is a URL shortener that offers UTM embedding, URL tracking, branded URLs, deep links, and other services, it opens up the opportunity to retarget the audience.

As Replug records data of the users’ behavior on the short links, it makes it possible for marketers and brands to retarget those people through different advertising channels.

Replug plays an anchor role in setting up a retargeting campaign for brands and advertisers using pixel tracking.

Here’s how you can set up tracking pixels using Replug:

Step #1: Create a Replug account

To get started with Replug, you must first create a Replug account. Then, you just need to visit the Replug website and sign-up for a free trial account to start the process.

Once you’ve created your Replug account, log in to your account to explore the features this URL-shortening tool has to offer.

After the successful login to your Replug account, you’ll see the Replug dashboard, where the process begins.

Pay close attention to all the steps for setting up a tracking pixel using Replug before jumping the gun. And more importantly, don’t create a short link right after landing on the dashboard area because you’d have missed out on a few steps.

Step: #2: Setup your brand in the Replug account

All the steps are crucial to setting up the retargeting pixel using Replug. Now select the appropriate brand or create a new one, just in case.

Creating a brand on Replug would only take a few seconds. It’s highly unlikely that most readers have already set up their brands on Replug since most would be new users.

To create a brand:

1. Go to the “Manage” page from the dashboard header menu and click “Brands.”
2. Option.”
3. Click on the “Add Brand” button to get started with creating a brand.

Once it’s done, click the “next” button to proceed.

Step #3: Make a new campaign

The next up is creating a new Replug campaign in line with your retargeting campaign. But first, ensure you’ve set up the brand on Replug properly.

Now go to the “Manage” drop-down from the top menu and click on the “Campaigns” button, and then select “New Campaign” to get started.

At this point, you’d have to select an already existing brand or create a new brand. Since you have just created a new brand, continue with the created brand in the Replug account.

Step #4: Select retargeting as the campaign type

It’s one of the most important steps in the retargeting campaign because it sets the direction of the campaign. This is the part where you name your campaign and choose its type.

Provide a name for your campaign and select the custom domain if required in the campaign. Otherwise, you can skip the custom domain section.

However, make sure that you check the retargeting pixel option before moving on to the next step. Once you choose the retargeting pixel, it becomes crystal clear to the Replug platform that it’s a retargeting campaign.
Also read: Retargeting Ad Examples That Convert & Drive Growth

Step #5: Add your retargeting code

Everything seems quite easy until this point, and I’ll ensure the last step goes as smoothly as possible.

Now, this is the part where you select the social media platform to run your retargeting ad campaign.

The way it works is that marketers choose the social media platform, give the pixel a name, and finally enter the pixel ID from the respective social media platform such as Facebook pixel id.

Once everything is done, you’re all set to launch your retargeting campaign using Replug.

Also read: How to find my Twitter Pixel ID?

What are the key differences between a pixel and cookie?

A pixel is a small piece of code placed on a website or in an email. It is often used to track a user’s activity on the website or email and to send this information back to the company or organization that placed the pixel.

Pixels are typically used to track website visitors and to understand how they interact with the website.

A cookie is a tiny chunk of data that is stored on the visitor’s computer by a website. It is used to remember certain information about the user, such as their preferences or login information. In addition, cookies are often used to personalize the user experience and to track a user’s activity on a website.

There are some key differences between pixels and cookies:

Purpose/Goal: Pixels are primarily used for tracking and analytics, while cookies are used for personalization and tracking.

Placement: Pixels are placed on websites or in emails, while cookies are stored on a user’s computer.

Size: Pixels are typically very small (a few hundred bytes), while cookies can be larger (up to 4KB).

Duration: Pixels are usually short-lived and expire after a certain period. At the same time, cookies can persist for extended periods, depending on how they are configured.

Privacy: Pixels can be used to track users across different websites and devices, which has raised privacy concerns. Cookies are generally less controversial, but they can also be used to track users and their activity.

Also read: How To Utilize Replug for Facebook Retargeting Ads?

FAQs about tracking pixels

Is tracking pixel legal?

Tracking pixels are legal as long as they comply with relevant laws and regulations, such as the General Data Protection Regulation (GDPR) in the European Union. Therefore, once the users comply with all the legal requirements, there shouldn’t be any problem regarding using tracking pixels.

Is a tracking pixel a cookie?

A tracking pixel is a small, transparent image file that is placed on a website or in an email. It is often used for tracking and analysis purposes. A tracking pixel is not the same as a cookie, a small piece of data stored on a user’s device and used for tracking and personalization targeting.

Does pixel track steps?

A tracking pixel does not track steps, but it can be used to track a user’s actions on a website or in an email. For example, a tracking pixel can be used to track how many people opened an email or clicked on a link.

Is tracking pixel free?

Tracking pixels may or may not be free to use. Some tracking pixels are provided by third-party vendors and may require a subscription or fee to use. However, social media platforms provide pixels for retargeting purposes that are free to use for advertisers.

How to block tracking pixels?

You can use a browser extension that blocks tracking systems set by websites to block tracking pixels. Furthermore, you can also adjust your browser settings to block or limit the use of cookies.

Will users know if I’m using a tracking pixel?

In most cases, users will not know if a tracking pixel is being used on a website or in an email. This is because tracking pixels are typically small and transparent, and they do not interact with the user in any way. However, as described above, users can use tools to detect and block tracking pixels.

Facebook retargeting ads is a marketing strategy used for selling your products or services on Facebook while focusing on a very definitive consumer base. It is observed that only 2% of people are inspired to buy your product on the first go. Whereas, the rest of the 98% audience could be converted via retargeting. The approach Retargeting or Retargeting Pixels is to attract the users who have visited your website but haven’t explored or bought your product yet.

Fortunately, with the evolution of brand marketing, this can easily be done with the help of a ‘Retargeting Pixel. Retargeting pixel is just a snippet of code which when added to your website, drives traffic towards you by promoting your brand on social media platforms.

The beauty of this technology is that it only brings tailored audiences; people who are familiar with your product but chose not to perform any operations during their first visit.

So, basically, it assists the users in making a decision by highlighting your key features to them, all in a very convenient way.

How Do Retargeting Pixels Work in Replug?

Replug can configure Retargeting pixels of social media platforms for your businesses in very simple and easy steps. A step by step demonstration has been given below

Step 1: Log into your Replug account and “Create a Brand” which you wish to advertise. Add the name of your business and your company’s official website.

This can be done by clicking on the + New Brand button as shown in the GiF below.

 

Step 2: The next step is to “Create a Campaign“. This campaign will help you choose the advertisement strategies for your business.

Create a new campaign by clicking on the + New Campaign button.

Note: You can choose multiple options here i.e. Brand, Campaign Name and Campaign Type.

 

Step 3: Select the brand you created among all your listed brands in Replug.

Step 4: Now type in your campaign name and select “Retargeting Pixel” as your campaign type and click next.

Step 5: In this step, you are required to add your retargeting code.

Select the social network where you want to run your campaign. Type your script name and your pixel ID and add your script. 

Note: You can check the option redirecting to the original website so that the user may be redirected to the original website in case he/she enters an invalid URL.

Your script added in the previous step is selected automatically now. You can create as many scripts as you want for different platforms and save your campaign.

Recap: Creating Facebook Retargeting Ads Campaign Using Replug

 

Step 6: Now, you just need to shorten the link for the Facebook retargeting ad campaign created and whenever a user visits the link, your selected pixels will be fired.

 

Related: How To Optimize Your Retargeting Efforts To Win Back Online Customers

Maximize on Your Facebook Retargeting Ads using Replug

Replug makes it very easy for you to create Facebook retargeting ad campaigns as you want in a minimal amount of time. You can select all kinds of social platforms by adding your own custom networks.

All you have to do is add retargeting pixels and you’re good to go. You can also track the traffic brought in by this campaign in the analytics section and monitor all your campaigns.

FAQS

Here are some quick faqs that can help boost your retargeting efforts.

How much of Facebook ads you should be retargeting?

It is recommended by sources that frequency of ads should be 2 to 3 for a week while 20% of the total marketing budget should be allocated for Facebook retargeting ads.

What is the minimum audience size for Facebook ads?

Minimum audience size is 100 but it mostly depends on the businesses and size of businesses. Ideal audience size to start with retargeting is 30K to 50K. You need to test what size best suits your business as you don’t want to end up going for larger audience size but not targeting the right people.

When should I use retargeting ads?

Retarget when your website or page is getting minimum 100 visitors. Retargeting allows you to connect with users that have connected with your brand in some sort or way.

What is the best way to target Facebook Ads?

Here are some tips that can help you make most of Facebook Ads.

• Target audiences that meet your business needs (saved audiences, custom audiences, and lookalike audiences).
• Combine unique audiences.
• Utilize Facebook insights and keep an eye on recent purchase behaviors.
• Repurpose your unicorn content for ads.
• Last and most important, retarget Facebook ads using Replug.