Understanding the impact of your marketing campaigns is no longer a luxury—it’s a necessity.
At Replug, we understand that every click, every interaction, and every conversion matters. That’s why we’ve created this guide to help you unlock the true potential of UTM parameters.
Replug offers a variety of tools that can transform the way you handle UTM parameters, making the process efficient and painless.
Here’s a guide on how to optimize your UTM parameters with Replug:
Shortening – Transforming UTM parameters into simplified Replug links
One of the major drawbacks of UTM parameters is their length. They can turn a simple URL into a convoluted mess, especially when you want to share it in a mobile format or offline print materials. Not to mention, when posted on social media, these lengthy URLs can be unwieldy, taking up valuable character space.
To combat these challenges, it’s highly recommended to convert your UTM parameters into Replug links. For instance, let’s say you’re promoting your eBook with a UTM-enabled URL like this:
By using Replug, you can transform it into a sleek, manageable link like this:
Replug link:
https://rplg.co/Influencer02
With the added benefit of customizing the back half of the link to indicate its destination, Replug makes sharing UTM-enhanced URLs a breeze.
Shorten your links, amplify your brand.
Create shareable, trackable and fully customizable branded urls. Get more clicks with absolute link management features such as Bio Links, retargeting, deep Links, CTA’s and more.
Building – Streamlining UTM link creation with Replug
Creating UTM links can be a painstaking process, often requiring the use of UTM builder tools or templates. However, Replug’s UTM parameters builder can save you a significant amount of time and complexity.
Adding UTM parameters in Replug is as simple as checking a box for each channel you intend to use. No more need for complicated spreadsheets. Just tick the boxes,and you’ll have your UTM parameters ready to roll.
Measuring – UTM parameter tracking with Replug
Tracking UTM parameters in Google Analytics is a common practice, but reporting on these initiatives to various team members can be less straightforward. Replug provides an intuitive dashboard that’s user-friendly for all team members.
For instance, if you need to compare paid social performance across multiple channels, you can consolidate all UTM parameters and channels into a single campaign, streamlining the data like never before.
Moreover, by setting up Groups through the Replug brands feature, you can enhance campaign visibility throughout the organization, making it faster and easier to track results over the long term.
Replug’s link tracking: Your path to success
Replug offers robust link-tracking capabilities that provide you with valuable insights into how your links are performing. With Replug, you can:
Track clicks: Monitor the number of clicks on your links in real-time. This information helps you understand the engagement level of your audience.
Geolocation data: Replug provides data on the geographical locations of your link clickers. This insight is invaluable for targeting specific regions or understanding your global reach.
Device insights: Discover the devices your audience uses to access your links, whether it’s mobile, desktop, or tablet. This information aids in optimizing your content for different platforms.
Link analytics: Dive deep into detailed link analytics to gain a comprehensive understanding of link performance, including click-through rates, conversion rates, and more.
Conversion tracking: Track the conversions generated by your links, whether it’s sign-ups, purchases, or any other desired action. This feature allows you to measure the effectiveness of your campaigns.
Custom reporting: Replug enables you to create custom reports to visualize and share your link-tracking data with your team, clients, or stakeholders.
A/B testing: Run A/B tests to compare the performance of different link variations and determine which strategies yield the best results.
Branded Short Links
Create and track branded short links for your business for better conversions.
UTM parameters are tags added to URLs to track the performance of marketing campaigns. They are crucial for understanding where your website traffic comes from and how different marketing efforts contribute to your success.
Why is shortening UTM parameters with Replug important?
Shortening UTM parameters with Replug helps make long and unwieldy URLs more user-friendly and space-efficient, especially when sharing them on social media or in print.
What is link tracking?
Link tracking involves monitoring and analyzing the performance of the links you share. It’s crucial to understand which links are driving engagement and conversions, allowing you to optimize your marketing efforts.
Arslan Jadoon
Arslan is a SaaS content marketer who crafts clear, engaging content that drives results. He simplifies complex ideas into easily understandable blog posts, landing pages, and emails, helping SaaS companies connect with their audience and grow.
Marketing can be complex, but measuring its effectiveness doesn’t have to be. UTM codes are your answer to understanding what’s working and what’s not in your campaigns and, more importantly, to pinpoint which campaigns are doing the heavy lifting. This is where UTM codes come into play, offering a simple solution to the challenge of marketing success. So, let’s break it down:
What are UTM codes?
UTM codes are essentially strings of text that are added to URLs. These strings contain specific parameters that provide invaluable information about the source, medium, and campaign that led a user to a particular webpage. In other words, UTM parameters act as data markers, offering a clearer view of the user’s journey, from the initial interaction to conversion.
Here’s a breakdown of the key UTM parameters:
Source:
This parameter specifies the origin of your traffic. Is it coming from an email, a social media platform, a search engine, or another source? Accurately tagging the source helps you identify which channels are driving the most traffic.
Medium:
The medium parameter describes the type of marketing medium used. It could be an email, social, organic search, paid search, or any other medium relevant to your campaign. Categorizing your traffic in this way allows you to determine which marketing avenues are the most effective.
Campaign:
The campaign parameter enables you to track a specific marketing campaign or initiative. Whether it’s a product launch, a seasonal promotion, or an event, this parameter helps you differentiate between different efforts within the same source and medium.
Term (optional):
This parameter is often used for paid search campaigns to identify the keywords that triggered the ad click. It’s an optional parameter and is mainly relevant to search engine advertising.
Content (optional):
Another optional parameter, content can be used to differentiate between different elements of your marketing efforts, such as different ad variations or links within the same campaign.
Understand with an example:
Let’s create an example URL with UTM parameters added.
Original URL:
https://www.example.com/product-page
Now, let’s add UTM parameters to track the source, medium, and campaign:
Source: Let’s say the traffic is coming from an email newsletter.
Medium: The marketing medium is email.
Campaign: It’s part of a campaign called “SummerPromo.”
With these UTM parameters added, you can track that anyone who clicks on this URL is coming from the source “email,” through the medium “email,” and as part of the “SummerPromo” campaign. This allows you to monitor the performance of this specific link in your marketing efforts.
Creating UTM tracking codes is a pivotal part of monitoring the performance of your online marketing efforts. While it’s technically possible to manually create these codes by adding specific strings to your URLs, it can be complex and time-consuming, especially when you have to manage them at scale. This is where UTM code generators come into play, making the process much more efficient.
Google Analytics URL builder:
Google Analytics offers a straightforward UTM code generator, which has become the go-to choice for many businesses. Here’s how you can use it:
Fill in the required fields for your campaign: the URL of the landing page, source, medium, campaign, term (optional), and content (optional).
Click “Generate URL,” and Google will create the UTM-coded URL for you.
Replug – A convenient alternative:
Replug is another powerful tool for UTM code creation, and here’s why it’s worth considering:
Automatic UTM code generation:
Replug automates the UTM code creation process, saving you the trouble of manual entry. This means you can gather valuable analytics data as soon as your campaign goes live.
Shortened and customized URLs:
UTM-coded URLs can become quite lengthy, which can be a problem on platforms like Instagram or when users need to copy and paste links. Replug shortens and customizes these URLs, making them more elegant and user-friendly.
For example, a long UTM-coded URL might look like this:
While UTM codes are a solid foundation for analyzing marketing performance, they have limitations. Replug offers an enhanced solution called Campaigns, providing in-depth insights and a more hassle-free tracking experience, especially when managing multiple campaigns across various marketing channels.
Link Management Made Easy
Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.
UTM codes are a fundamental tool for tracking the success of your brand campaigns, links, and platforms. They provide valuable data, but those unwieldy, lengthy links can be a drawback. As your marketing endeavors become more intricate, it’s essential to adopt a system that offers both enhanced power and efficiency.
This is where Replug steps in as the ideal solution. Replug not only helps you track traffic effectively, even in the most complex marketing landscapes, but it also simplifies the process. With Replug, you obtain concise, stylish links that seamlessly fit into any context. Moreover, it offers an analytics tool that’s user-friendly and excels at managing multichannel marketing campaigns.
In essence, Replug empowers you to elevate your brand’s performance, making tracking and managing your marketing efforts a smoother, more efficient, and ultimately more successful process.
FAQs
What are UTM codes?
UTM codes are tracking parameters added to URLs to measure marketing performance. They’re vital for data-driven decision-making and proving campaign success.
How do I create UTM codes for my campaigns?
You can create UTM codes manually, but it’s easier and error-free to use online UTM code generators like Google’s Campaign URL Builder or Replug’s UTM code builder.
What is Replug, and how does it work for link tracking?
Bitly is a URL shortening and link management platform that not only shortens links for sharing but also provides link tracking and analytics to measure click-through rates and engagement.
Arslan is a SaaS content marketer who crafts clear, engaging content that drives results. He simplifies complex ideas into easily understandable blog posts, landing pages, and emails, helping SaaS companies connect with their audience and grow.
Tracking URLs are special web links that help you track where your website visitors come from, especially when they click on links from your marketing efforts.
These URLs contain additional information that gets recorded, helping you understand which marketing campaigns are working and where your traffic is coming from.
If you’re running email campaigns, online ads, or any kind of promotions, tracking URLs, along with a reliable link tracking tool, are a practical way to measure their impact and make informed decisions about your marketing strategy.
In this guide, you’ll learn how to create and use tracking URLs effectively to improve your marketing game. Let’s dive in!
What is a tracking URL?
A tracking URL is a web link that has been modified with additional parameters or tags to collect specific data about user interactions with it. When a user clicks on a tracking link, the attached parameters are sent to analytics tools or marketing platforms, allowing businesses to monitor and analyze various aspects of user engagement, such as the source of traffic, the success of different marketing channels, and the performance of specific campaigns.
Tracking URLs plays a crucial role in helping businesses make data-driven decisions to optimize their online marketing strategies.
What are tracking parameters?
Tracking parameters are specific pieces of information added to a URL to collect data about user interactions with that URL. These parameters help in tracking and analyzing various aspects of user behavior, especially in the context of digital marketing and web analytics. Common tracking parameters include:
Source: Indicates where the traffic is coming from. For example, a source parameter might specify whether the traffic is from an email newsletter, a social media post, or a paid advertisement.
Medium: Specifies the type of traffic source within the broader category. For instance, under the source “social,” the medium parameter might differentiate between traffic from Facebook, Twitter, or Instagram.
Campaign: Identifies the specific marketing campaign associated with the URL. This helps in tracking the performance of individual campaigns, such as a holiday sale or a product launch.
Term: Commonly used in search engine marketing, it provides details about the keywords or search terms that led to the click on the URL.
Content: Differentiates between different versions or content variations of the same URL. This can be helpful when conducting A/B testing or tracking the performance of different ad creatives.
UTM Parameters:UTMs (Urchin Tracking Module) are a standardized way of implementing tracking parameters. They include utm_source, utm_medium, utm_campaign, utm_term, and utm_content, making it easier to work with tracking data across various platforms.
How to create a tracking URL using Replug?
To create a tracking URL using Replug, follow these steps:
Step 1: Sign In or create an account
If you don’t have a Replug account, sign up for free or log in to your existing account.
Step 2: Choose or create a campaign
From the main dashboard, select your existing campaign or create a new one. This is where you’ll organize your tracking URLs.
Step 3: Enter the destination URL
In the campaign settings, locate the “URL to shorten” section below the “Select your campaign” option. Enter the destination URL that you want to track.
Step 4: Add UTM parameters
On the right side of the “URL to shorten” section, you’ll find the “add UTM” tag. Click on it.
You have the option to either select from saved UTM parameters or create a new one. If creating a new one, fill in the UTM parameters (source, medium, campaign name, etc.) as needed, and then click Apply.
Step 6: Generate the tracking URL
After adding or selecting UTM parameters, click the “Create” button. Replug will generate a shortened version of your URL with the appended UTM parameters.
Step 7: Customize the tracking URL
If desired, click the edit icon to customize the UTM parameters URL further.
Step 8: Copy and update
Copy the generated tracking URL, and click the “Update” button to save your changes.
Step 9: Access your tracking URL
To access the newly created tracking URL and monitor its performance, go to the main dashboard, click “Manage,” and then select “Replug links.”
Link Management Made Easy
Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.
Replug not only helps you create and manage tracking URLs with ease but also provides robust link analytics capabilities to help you track and measure the performance of your links. Here’s how you can leverage Replug’s link analytics features:
Click-through rates (CTR): Replug offers detailed insights into the CTR of your tracking URLs. You can see how many times your links were clicked, helping you gauge the effectiveness of your marketing campaigns.
Traffic sources: Discover where your traffic is coming from. Replug’s link analytics will show you the sources of your clicks, whether they originate from social media, email campaigns, paid ads, or other channels.
Geographic data: Gain a better understanding of your audience by accessing geographic data. Replug can provide information about the locations of your link clicks, helping you tailor your campaigns to specific regions.
Device and platform insights: Replug’s analytics can tell you which devices (desktop, mobile, tablet) and platforms (iOS, Android, Windows) your audience is using to access your links. This knowledge is valuable for optimizing your content for different devices.
Time-based analytics: Replug allows you to analyze link performance over time. You can track daily, weekly, or monthly trends, helping you identify when your links are most effective.
Conversion tracking: For those interested in conversions, Replug may offer features to track specific actions taken by users after clicking on your links, such as form submissions, downloads, or purchases.
A/B testing: Some advanced features may include A/B testing capabilities, allowing you to compare the performance of different link variations to optimize your marketing efforts further.
By using Replug’s link analytics, you can gather actionable insights into your marketing campaigns, understand your audience better, and make data-driven decisions to improve your overall online strategy.
FAQs
What’s a tracking URL and why is it important in marketing?
A tracking URL is a web link with added information to monitor user interactions. It’s crucial in marketing to track and analyze campaign performance and understand where website traffic is coming from.
How do I create tracking URLs for campaign performance monitoring?
You can create tracking URLs by adding parameters to a regular URL. This is typically done through tracking tools or by manually including parameters like source, medium, and campaign name.
What goes into a tracking URL, and how does it function?
A tracking URL contains parameters (e.g., source, medium, campaign) that provide data about user interactions. When users click on the URL, these parameters are sent to analytics tools, helping track traffic sources and campaign effectiveness.
Arslan Jadoon
Arslan is a SaaS content marketer who crafts clear, engaging content that drives results. He simplifies complex ideas into easily understandable blog posts, landing pages, and emails, helping SaaS companies connect with their audience and grow.
Digital marketing is changing at a fast pace. Most marketers try to keep up with the innovation and adapt accordingly. However, some of them miss out on a number of things. One of those essentials is URL tracking. If it doesn’t ring a bell, then you probably need to listen to me right now. Otherwise, some competitors who’re tracking their links might have a competitive advantage over you. Since you haven’t had a chance to learn about the basics of link tracking, I’ll start from scratch and tell you everything you need to know.
What’s a link tracker?
Link tracking software is a tracking tool that tracks user activity by tracking clicks and conversions on the links. Further, providing users with an in-depth report on the clicks’ origin, CTR, traffic source, and other metrics.
Why is it necessary to use a link tracker?
A link tracker is used to analyze the performance of your URLs. It is an essential tool for brand marketeers that are constantly involved in sharing links on social media.
With the link analytics data, you can analyze performance on the base of clicks, conversions, demographics, etc.
One of the other benefits of link tracking is that marketers, bloggers, and webpreneurs get the idea of how their content or marketing campaigns are performing. They can also analyze which campaign is outsmarting the other ones.
URL tracking comes in handy in email marketing, social media marketing, affiliate link cloaking for product promotion, social media advertising, and website visitor tracking.
I hope it clarifies these queries. Now let’s head over to some tips about choosing the best link-tracking tool.
How to pick the best link tracking software?
Here are the features/options you should look out for when picking a link-tracking software for your business:
1. Data tracking features
If there is no clickability datain a link tracker, then there is no point in using it. The fundamental reason to use a link tracker is to analyze the clicks they’re getting on their links.
Conversion analysis is yet another important feature for link tracking. The URL tracking campaign goes to the next level if the reporting tool could analyze the action being taken after the clicks and record the conversion. This feature might only be able in top-notch link management tools.
Real-time reporting refers to reporting actions as they happen without any delay. Most link-tracking softwares have a delayed reporting system. However, real-time reporting is a huge plus in link tracking tools.
Traffic source is another key feature to analyze where your traffic is coming from. Some tools have in-depth analytics that track and report what kind of operating system, devices, location of users clicking on your links.
2. Integration capabilities
One of the best features to look out for in link trackers is whether or not it integrates with the industry’s other digital marketing and SAAS tools. It’ll be a bummer if a link tracker fails to connect with other marketing tools.
3. Simple user interface & easy campaign management
Make the users feel at home with a simple user interface. Users who cannot find the options on their dashboard screen tend to get bored of it and look for an alternative. So remember that a friendly-user interface is a big deal.
Campaign management is a feature that allows users to create and manage URL tracking within the campaigns. It immensely helps marketers to manage and track URL campaigns for different brands. Replug, the fastest-rising link management tool, has a campaign feature that makes it easier for users to manage different campaigns by creating short URLs.
4. Affordable pricing
One can’t choose an online marketing tool without seeing the monthly or annual price. A lot of users choose an alternative tool just because of a high price of an online tool.
5. Reputation
Buyers often check out the reviews of existing users. Plus, they check social media for the product/brand reputation before they put out their credit card information. So, always take a look at the reviews of users before making your final choice.
6. A/B testing facility
A/B testing is the feature that helps users compare two versions of the same thing to see which one outperforms the other. The best link trackers have this feature, allowing users to split-test two or more links to see which one performs better.
7 best link trackers
We have compiled this list after great research so that you don’t have to spend time researching and you can get on with the list to try what suits your individual or business needs.
1. Replug
Replug- URL Shortener Video
A complete link tracker and link manager that comes with enhanced capabilities. The primary functions of the tool are URL-shortening and link tracking, providing several handy solutions for marketers. It’s a powerful link management solution for brands and marketers to create, manage, and track short URLs.
Apart from click & conversion tracking, elevate your social media marketing ad campaigns with Replug. The link management tool allows you to add pixel codes of your favorite social platforms to Replug. Then run your retargeting campaigns and build custom audiences when anyone clicks on your shortened retargeting link.
Furthermore, Replug integrates with several email marketing services, lead generation tools, and retargeting platforms flawlessly. All in all, it’s an excellent platform to set up your link-tracking campaign.
Top Features:
⦁ It’s an easy-to-use link management tool ⦁ Users can connect their custom domains ⦁ It provides branded short URL facility ⦁ Every shortened URL can be tracked ⦁ A/B testing helps split test two versions of the URL ⦁ Add UTM codes to the URLs to track visitors sources and other details ⦁ Create short bio links for social media platforms ⦁ Convert offline audience into website traffic through QR codes ⦁ Retarget the audience that clicks on your short links through social media ads ⦁ Deep links allow users to seamlessly navigate to in-app sections without logging in
Free Trial: Start your 14-day free trial account – no credit card required.
Plans
Price
Features
Basic plan
$19 per month
10000 clicks and unlimited links
Professional plan
$49 per month
50,000 tracked clicks, unlimited campaigns & retargeting links, 25 bio links and more.
Agency plan
$79 per month
200000 unlimited campaigns, links and advanced features
Note: Pricing may vary. You can always verify the pricing plans by going to the pricing pages.
2. Short.io
Short.io is a popular URL shortening tool that offers a number of link management services. It lets marketers and brands create personalized, short branded URLs without any hassle. Furthermore, it integrates with several marketing tools such as Zapier, Slack, Google Tag Manager, Adroll, and others.
Top features of Short.io:
⦁ It lets you track clicks in real-time ⦁ Users can add custom domains for branded short URLs ⦁ Campaign tracking is available for all users ⦁ Apps developers and brands can create deep links ⦁ It provides API access for developers
Free Trial: Every paid plan has a 7-day free trial
Plans
Price
Features
Basic plan
$19 per month
50,000 tracked clicks and limited features
Professional plan
$49 per month
50 custom domains, unlimited tracked clicks and branded links.
Agency plan
$149 per month
advanced features, unlimited custom domains, tracked clicks and branded links etc.
3. Bitly
Bitly is one of the most popular URL shorteners on the market. It started as a URL shortener but transformed into a full-fledged link management tool. It has mobile apps for Android and iOS users to manage their links on the go. Plus, it integrates with several SAAS and digital marketing tools. Moreover, it has Chrome, Edge, and Firefox browser extensions for users.
Bitly Short Video
Top features of Bitly
⦁ Bitly allows users to add custom domains for customized branded short URLs ⦁ It shortens the long and clunky URLs with ease ⦁ It lets users create QR codes for links ⦁ Link tracking and reporting make it easier to analyze the links’ performance ⦁ Users can create link-in-bio short links for social media platforms
Free Trial: Bitly has a free plan that allows 10 Bitly short links per month
Plans
Price
Features
Starter plan
$8 per month
200 branded links and limited QR code customizations and scan data
Basic plan
$29 per month
1500 branded links, advanced QR code customizations, complimentary custom domain and more
Premium plan
$199 per month
3000 branded links and advanced features such as region base click and conversion statistics.
4. Rebrandly
Rebrandly is one of the reputable names in the URL shortening and link management genre. Its high-quality service, diversified features, and affordable pricing make it a good choice for marketers. It covers all the bases when it comes to link tracking for brands and marketers. Moreover, it integrates with over 100 tools, SAAS products, and software.
Top features of Rebrandly:
⦁ Workspaces option allows marketers to share ULRs with teammates ⦁ Easily connect multiple custom domains to your Rebrandly account ⦁ Access customized analytics for short links through custom reports ⦁ Deep linking and traffic routing could help a brand smoothly navigate and test their audience ⦁ Retargeting allows brands to remarket the people who have clicked on the short URLs ⦁ Talk to the dedicated account manager for help or advice
Free Trial: Start a free trial that provides 25 branded short links per month
Plans
Price
Features
Lite plan
$13 per month
250 branded links and 1 custom domain
Essential plan
$32 per month
1500 branded links, 3 custom domains, 404 redirects, nded links, advanced QR code customizations, complimentary custom domain and more
Enterprise plan
$625 per month
20000+ branded links, 20+ custom domains and several advanced features, such as broken link management, deep linking, SSL, etc.
5. Red Track
RedTrack is a link-tracking software and affiliate marketing platform. It is designed to help businesses and marketers track the performance and effectiveness of their marketing campaigns, especially those involving affiliate marketing.
With RedTrack, users can create unique tracking links that they can use in their various marketing channels, such as social media, email campaigns, websites, and advertisements. These tracking links allow them to monitor the number of clicks, conversions, and other essential metrics to evaluate the success of their campaigns.
The platform provides in-depth analytics and reporting features, enabling users to gain insights into which campaigns and traffic sources are performing best.
Top features of Red Track
Create a tracking URL for each marketing campaign
Track conversions and events on your website or landing pages
Access real-time data and reports to monitor the performance
Conduct split tests to compare different campaigns
Target specific geographic locations and analyze performance data based on regions
Identify and mitigate fraudulent activities to ensure the accuracy of your tracking data
Unlimited tracking, 3 domains, free SSL and data storage for 18 months
Team Plan
$2,490/Yearly
With everything in the basic plan, plus 2 additional users, unlimited domains, live-chat support, and 2-year data storage
Enterprise Plan
$2,490/Yearly
with everything in the team plan, plus 10 additional users, unlimited domains, full API access, live-chat support and 3-year data storage, and more
6. Click Magik
ClickMagick is a sophisticated web-based tool extensively utilized by digital marketers, affiliate marketers, and online businesses for link tracking and comprehensive analytics. Its versatile features empower users to track, optimize, and gain valuable insights from their marketing campaigns across various channels.
What is ClickMagik?
Top features of ClickMagick:
ClickMagick enables users to create unique tracking links tailored to different marketing campaigns and traffic sources.
The pricing plans of Click Magic are mentioned below:
Free trial: They also offer a 14-day free trial.
Plans
Price
Features
Starter plan
$49 per month
10,000 clicks, real-time stats, 1 team member, 2 custom domains tracking, and 6-month data support
Standard plan
$99 per month
100,000 clicks, 3 team members, 10 custom tracking domains, 1-year data retention, cross-device tracking, mobile app, and more
Professional plan
$199 per month
1,000,000 clicks, 2-year data retention, unlimited custom domains, funnel tracking, team members, and more.
7. Link Trackr
LinkTrackr is a powerful web-based platform that offers comprehensive link-tracking and marketing solutions. It allows users to track the performance of their marketing campaigns, efficiently monitor conversions, and optimize their marketing strategies.
100 tracking links, 10000 clicks, default domains Etc.
Pro plan
$17 per month
500 tracking links, 50,000 clicks, pixel tracking Etc.
Hyperplan
$27 per month
Everything you need, but with limitations including 1,000 tracking links,100,000 clicks, custom domain, split testing, link rotator, link cloaking and remarketing
Note: All the plans of Link Trackr are charged cumulatively annually.
Which one is my favorite link tracker?
I have used three link shorteners i.e. Replug, Bitly, and Goog.le. The Goog.le from Google doesn’t exist now. However, there are thousands of alternatives available on the market. I’m not going to lie; I have been using Replug for the past three years, and it has been exceptionally good. No offense to any other link-tracking tool, but Replug has been the best so far. The reasons are multifold. Not only does it provide easy and effective URL shortening, but it also helps in tracking website visitors. Plus, the link analytics makes all the difference. Furthermore, features like A/B testing, deep linking, retargeting, UTM parameters, and others take the link management strategy to the next level. The integrations help marketers expand their digital engagement horizon without breaking the bank. Lastly, pricing is affordable, driving the buying decision in most cases.
How to create a tracking link using Replug in seconds?
Keep track of the performance through the URL shortening tool’s dashboard
FAQs about link trackers
Here are some popular questions about link-tracking tools:
Can you track a URL?
Yes, you can track a URL. All you need is to choose a set of tools to make it happen. Firstly, you need a link management tool like Replug to add UTM parameters and then you need something like Google Analytics to track the respective link.
Can I track someone’s location by link?
The advanced URL tracking tools allow users to keep track of the geographic data of the link clickers. So it’s possible to track someone’s location but it only happens when they click or open the URL. It’s quite common in the email marketing industry. Most email marketing softwares report to the sender how many subscribers opened the email and where these openings have come from.
Are link trackers safe?
Don’t quote us on this because it’s difficult to say that every link-tracking software out there is safe and secure. However, most of the reputed and popular link trackers are safe to use. However, due diligence is always required before opting for a link tracker.
Blogs, industry tips, tools and guides for online marketing
Hassaan Khan is a freelance writer for SAAS companies, e-commerce stores, and niche websites. He has contributed to SEMrush, ThriveGlobal, BloggingCage, AllBloggingTips, and several other publications.
He builds niche websites, publishes e-books, and helps website investors with his done-for-you niche site-building service.
Have you ever come across a long and confusing URL that you needed to share with others? It’s frustrating, isn’t it? Luckily, tiny URLs offer a solution to this problem. By shortening links, you can make them easier to share and remember. In this guide, we’ll take you through the step-by-step process of creating tiny URLs, so you can start sharing your links more efficiently and effectively.
However, not all URL shorteners are created equal. Some may have limitations, while others may not be reliable. That’s why we recommend Replug as the best URL shortener on the market.
Replug offers an all-in-one solution for all your link-shortening needs. With its powerful analytics and customization options, Replug helps you track and optimize your links, so you can get the best results for your business. Let’s dive in and learn how to create tiny URLs that work best for you!
How to create a tiny URL using Replug?
To create a tiny URL using Replug, follow these simple steps:
Step 1: Sign in to Replug or create an account for free.
That’s it! You now have a short and easy-to-remember link that you can share with your audience. Plus, with Replug’s analytics and optimization features, you can track your link’s performance and make adjustments to improve your results. Creating tiny URLs with Replug is quick, easy, and effective. Give it a try today!
FAQs
What is a tiny URL?
A tiny URL is a shortened version of a long URL that makes it easier to share and remember. It’s commonly used in social media posts, emails, and other digital content.
What is Replug?
Replug is a URL shortener and link management tool that helps you create and optimize your long URL’s into tiny URLs. With its powerful analytics and customization options, Replug helps you track and improve your links’ performance.
Can I track the performance of my tiny URLs with Replug?
Yes, Replug offers advanced analytics that let you track your links’ clicks, conversions, and other important metrics. You can use this data to optimize your links and improve your results.
Arslan is a SaaS content marketer who crafts clear, engaging content that drives results. He simplifies complex ideas into easily understandable blog posts, landing pages, and emails, helping SaaS companies connect with their audience and grow.
Link tracking is essential for businesses looking to improve their marketing efforts and understand their audience’s engagement. By monitoring clicks on specific links within a marketing campaign, businesses can gather valuable data and make informed decisions that lead to increased conversions and a better return on investment.
For example, imagine a business has created a landing page, an email marketing campaign, or a newsletter to promote its product or service. These marketing efforts require links that redirect the audience to the offered product or service. To ensure the success of future marketing communications and interactions, the business needs to know which links are being clicked by the audience.
This information is valuable for businesses as it reveals engagement statistics and helps evaluate the marketing campaign’s success. By tracking clicks on specific links, businesses can gather data on the number of clicks, the location of clicks, and the time of clicks, which can then be used to improve future marketing efforts and increase conversions.
A tracking URL is a hyperlink that tracks clicks on a specific link. It usually contains additional parameters and codes used by tracking software to track the clicks’ source, location, and behavior. The information collected through tracking URLs can be used for various purposes, such as website analytics, marketing campaigns, and conversion tracking.
How do tracking links work?
Tracking links work by redirecting clicks from the original link to a tracking link that contains additional parameters. When a user clicks on the tracking link, the tracking software records the information about the click, such as the source, location, and behavior of the user.
The tracking software then sends the user to the original link while keeping a record of the information gathered through the tracking link. This information can then be analyzed to improve marketing strategies, track conversions, and gather insights into user behavior. The tracking process is typically transparent to the user and occurs in the background without affecting the user experience.
Arslan is a SaaS content marketer who crafts clear, engaging content that drives results. He simplifies complex ideas into easily understandable blog posts, landing pages, and emails, helping SaaS companies connect with their audience and grow.
One common way to track clicks on a link is to use a link tracking service, providing you with a unique link that redirects to the intended destination. The link tracking service will record the number of clicks on the unique link and other data, such as the location of the clickers and the devices they use.
Another way is to use web analytics tools like Google Analytics that provide click-tracking functionality. By adding tracking codes to your links, you can see how many clicks they get and other information about the users who clicked them.
In this guide, we’ll look at “how to track clicks on a link using a link tracking service.” So let’s get started:
How to track clicks on a link using a link-tracking service?
Using a link-tracking service to track clicks on a link can help you optimize your marketing efforts and improve the effectiveness of your campaigns. By tracking the number of clicks on a link, you can identify which content is resonating with your audience and driving the most engagement.
You can use this information to create more content your audience finds interesting and relevant.
Introducing Replug: An all in one link tracking service
Replug allows businesses and marketers to create and track custom branded links, monitor click-through rates, and gain insights into their audience. With Replug, users can create unique tracking links, manage their link campaigns, and analyze traffic sources from a single dashboard.
Replug also offers a range of advanced features, including retargeting, link optimization, and custom domain names, to help businesses and marketers improve their brand recognition, increase conversions, and drive more engagement.
Link Management Made Easy
Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.
Can I track clicks on links in emails and social media posts?
Yes, you can track clicks on links in emails and social media posts using Replug. Link-tracking services from Replug provide users with unique tracking links that can be used in email campaigns and social media posts.
When a user clicks on a tracking link, the link-tracking service records the click and provides data on the number of clicks, the source of the clicks, and the behavior of users after clicking the link. This information can be used to optimize marketing campaigns and improve the user experience.
How can I ensure the security of my tracking links?
Ensuring the security of your tracking links is an important consideration when using a link-tracking service. Here are a few ways to help ensure the security of your tracking links:
Choose a reputable link-tracking service: Select a link-tracking service with a good reputation and a track record of providing secure services.
Use HTTPS: Use HTTPS links instead of HTTP links to encrypt the transmitted data and ensure the links are secure.
Use authentication: Use authentication mechanisms such as passwords, tokens, or API keys to limit access to your tracking links.
Monitor for abuse: Monitor your tracking links for signs of abuse, such as click fraud or spam. If you notice any suspicious activity, take action to block or remove the offending links.
Keep your software up to date: Make sure that any software you use for tracking links is up to date and that you have applied any security patches or updates.
Train your staff: Educate your staff about the importance of link security and how to detect and prevent security threats.
By following these best practices, you can help ensure your tracking links are secure and your data and user privacy are protected.
Arslan Jadoon
Arslan is a SaaS content marketer who crafts clear, engaging content that drives results. He simplifies complex ideas into easily understandable blog posts, landing pages, and emails, helping SaaS companies connect with their audience and grow.
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Hassaan Khan
