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Tag: shortened urls

Best URL Shorteners For 2024 – Features, Pricing, Reviews & More

Farwa Anees
9 minutes

No one likes those long, complex URLs – They look weird, can be unsafe, tough to share, might not fit social bio, can’t be optimized for mobile use, and cause various issues.

To tackle these hurdles, consider using a URL shortener — a handy tool that transforms lengthy URLs into more manageable ones.

Beyond saving space, URL shorteners offer diverse features like click tracking, link customization, UTM tags, security and reliability, compatibility with phones and desktops, and much more.

These tools have gained popularity, especially since social media platforms and messaging apps limit post characters. But with so many options available, knowing which URL shortener is the best for your needs can be difficult.

For your help, we have shortlisted some of the best URL shorteners of 2024, with features, reviews, pricing, and what sets them apart. Keep reading to learn more…

Best URL-Shortener Meme

In recent years, the URL shortening tools have seen a great growth. After a detailed research, we have found the below 6 link shorteners to be the best, as they are complete link management solutions in terms of pricing, features, user friendliness and customer reviews.

ToolBest ForAgency Plans
ReplugComplete link management solution with high-end features and low cost$79 /mo
BitlyWidely recognized URL shortening with robust analytics$199 /mo
RebrandlyFocus on link branding and customization$99/mo
PixelmeRenowned for retargeting pixels$400/month
Bl.INKFeature-rich URL shortening with advanced tracking and analytics$599/mo
CuttlyStraightforward link shortening with detailed analytics$99 /mo

Note: Find out the detailed features, pricing, and reviews of these link shorteners in the “Top 6 URL Shorteners” section of the blog. However, if you are looking for even more, you may explore other URL shorteners at the bottom of the blog that didn’t end up in the top 6 list. 

10 reasons to use a URL shortener – Buyers guide

First time making a purchase or even switching from one brand to another. Using a URL shortener offers numerous advantages across different areas, making it a valuable asset for anyone.

Here’s why it’s the ultimate advantage for your specific needs.

  1. Tracks the number of impressions, clicks & conversions
  2. Cut short complex URLs to more recognizable ones. Thus, improves web traffic, CTR and conversion rates
  3. Custom short links boost brand promotion and brand reach
  4. Short URLs take less character space, hence are best for SMS & social bios
  5. Branded URLs are easier to share and remember, which means enhanced brand recalls.
  6. Improves user experience through smooth navigation.
  7. Improve SEO efforts by optimizing long random URLs with branded keywords.
  8. Get data in the form of reports, helping content creators and businesses make informed decisions
  9. Rotate links to preferred link destinations on a specific date, time or location.
  10. Feature rich URL shorteners offer multiple ways to use a short link. Create personalized bio landing pages, generate QR codes of any shortened link, A/B test performance of multiple URLs etc.

Related: How to Create an SEO-Friendly URL: Ultimate Tips

What to consider when choosing a URL shortener?

With the CAGR of 19.7 till 2031 and the growing demand for personalized user experiences, has made URL shorteners to be a must have tool for brands, agencies and content creaters.

Whereas, picking the right URL shortener can be tough with so many options out there, each with its own perks. To make the best choice, it’s important to consider the following points when checking out URL shorteners:

1. User-friendly

One of the primary considerations when choosing a URL shortener is its user interface. A streamlined interface that simplifies shortening links enhances the overall user experience.

The interface design and functionality should prioritize ease of use, allowing users to generate shortened URLs quickly and effortlessly. However, the integrations with other tools and platforms you’re already using and compatibility across devices and browsers further add to its usability.

2. Cost efficiency

Pricing is a key consideration when choosing a URL shortener. Be sure to evaluate the cost of each service and consider what features are most important to you when making your decision.

While free options are enticing, they might come with constraints that limit their utility, making premium versions with additional features more appealing for businesses or advanced users.

Also Read: Top 5 Paid URL Shorteners Worth Paying For!

3. Customization options

Customization options are essential because they allow you to personalize your shortened URLs. Adding branded domains or specific keywords reinforces brand identity. 

However, this can be particularly useful if you’re using them for branding, specific campaigns, or content categories, as it allows you to make your links more recognizable and memorable.

url-tracking- analytics

Link analytics is a key feature when choosing a URL shortener. The ability to track clicks, conversions, and other key metrics can help you understand the performance of your campaigns and make data-driven decisions about your marketing efforts.

Related: How to Build a Custom Audience through URL Tracking

5. Security

Security is a critical consideration when choosing a URL shortener. A reliable URL shortener should prioritize link safety and protection against malicious activities. Encryption, expiration features, and measures to prevent link manipulation ensure the integrity and safety of shared links.

Moreover, privacy considerations, such as the handling of user data and adherence to data protection regulations, are vital for individuals and businesses concerned about confidentiality.

Top 6 URL shorteners for 2024

1 – Replug

Replug -URL shortener

The first and most top-notch URL shortener is Replug – An all-in-one link management tool for agencies and marketing pros with cost-effective pricing. With this handy tool, users can shorten branded URLs, do A/B testing, create catchy CTAs, set up white-label boards, build bio-links, and more.

Top Features

  • Link management 
  • White-label 
  • Link tracking
  • Retargeting pixels
  • CTA 
  • Bio-links 
  • And more 

Unlike its competitors, replug also has a Chrome extension and web app. It also provides additional benefits such as link-retargeting, link history, high-end customer support, tracking individual links, bulk link creation, and viewing related analytics on a dashboard.

With Replug, you can even track the performance of specific marketing campaigns in specific locations. All in all, it’s the perfect fit for businesses of all sizes and industries.

Pricing

  • Basic: $19 / Month (with free trial)
  • Professional (Most Popular): $49 / Month (with free trial)
  • Agency: $79 / Month (with free trial)
Pros Cons 
Advanced analytics for in-depth insightsCurrently, no freemium plan is available
Link retargeting options
Customizable short links
Complete link management solution
User-friendly interface

Reviews and Ratings

Here’s what customers have to say about Replug:

Link Management Made Easy

Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.

Get Started for FREE!
link management made easy

2 – PixelMe

Pixelme

PixelMe is a mighty URL shortener designed to help you track and optimize your online advertising campaigns. It allows you to shorten your links and add tracking pixels to them, providing valuable insights into your campaigns’ performance. 

With its user-friendly interface, real-time analytics, and integrations with popular advertising tools, Pixelme is a complete solution for anyone looking to take their online advertising to the next level.

Related: Check out the best Pixelme alternatives 

Pricing

  • Growth: $99 / Month
  • Scale: $149 / Month
  • Elite: $240 / Month
Pros Cons 
Custom DomainDo not offer agency features
Link analyticsBrowser Extensions 
Browser extensions Branding on micro landing pages
No white-label 

Reviews and Ratings

Capterra Ratings 4.7/ 5

Here’s what customers have to say about Pixelme:

PixelMe Review

3 – Rebrandly

rebrandly

Rebrandly is a state-of-the-art URL-shortening solution with a host of features. With this digital tool, you can craft custom, branded, and concise links that are memorable and easily shareable across various social media platforms.

Preferred for team collaboration and allows you to set up multiple workspaces and invite team members, making it an excellent choice for team-based URL-shortening needs. Additionally, it boasts advanced features such as link retargeting support, making it a well-rounded and versatile solution.

Also Read: How to Disguise a Link Using a URL Shortener?

Pricing

  • Lite: $12 / Month
  • Essential: $28 / Month
  • Professional: $85 / Month
ProsCons 
Focus on link branding and customization.It may not have as robust analytics as others.
Branded short links.Pricing may be higher for branding features.
Enhances brand visibility.
Suitable for businesses.

Reviews and Ratings

Capeterra Ratings 4.7/ 5

Here’s what customers have to say about Rebrandly:

Related: 9 Best Alternatives of Rebrandly For Agencies 

4 – Bitly

Replug-Bitly-alternative

Bitly is a widely used tool to shorten URLs, making them more manageable. Alongside URL shortening, Bitly includes a QR code generator and the sought-after ‘link-in-bio’ feature, commonly preferred by social media influencers and businesses. While these features are free, they come with Bitly branding.

Opting for the paid version unlocks added advantages, including link retargeting, access to link history, dedicated customer support, and the capability to track individual links and their related analytics via a user-friendly dashboard. 

Related: 9 Bitly Competitors That Agencies Should Try Out

Pricing

  • Starter: $8 / Month
  • Basic: $29 / Month
  • Premium: $199 / Month
ProsCons
Widely recognized and trusted.Does not offer as many advanced features as some competitors.
Robust link analytics.Limited customization options.
Purposeless free tier

Reviews and Ratings

Capeterra Ratings 4.8/ 5

Here’s what customers have to say about Bitly:

Bitly Review
BL.INK

BL.INK is an all-in-one platform that handles links, keeps track of them, and gauges how well they’re doing. It shows how links perform either through reports or by working together with tools like Google and Adobe. 

Plus, it easily combines with other systems using its open API. It fits small to large organizations and ensures security with top-notch features and customizable user access

Pricing:

  • Expert: $48 / Month
  • SMB: $99 / Month
  • Team: $299 / Month
  • Business: $599 / Month
Pros Cons 
Feature-rich URL-shortening tool.Pricing may be higher for the feature set.
Easy to use.Can be a bit buggy at times. 
Suitable for data-driven marketing

Reviews and Ratings

Capterra 4.7/ 5

Here’s what customers have to say about BL.Ink:

Blink Review

6 – Cutt.ly

cutt.ly

Cuttly is a comprehensive link management platform offering advanced URL-shortening services and other features. With its built-in link analytics, you can monitor clicks on shortened URLs and measure their effectiveness. 

Cuttly offers a user-friendly interface, making it an excellent tool for beginners and experts, no matter the size of your company or your role as a blogger or marketer. If you ever need assistance, it provides support with an average email response time of two to 24 hours.

Related: Grow your business with branded short URL links

Pricing

  • Single Monthly: $25 / Month
  • Team Monthly: $99 / Month
  • Team Enterprise Monthly: $149 / Month
Pros Cons 
Customizable short links.Limited branding options.
Detailed analytics.In-app purchases are highly paid
Straightforward link shortening

Reviews and Ratings

Capterra 4.2/ 5

Here’s what customers have to say about Cuttly:

Cuttly Review

Which is the best URL shortener?

Our top pick for the best URL shortener is Replug – an all-rounder link management tool for shortening branded URLs, adding pixels for retargeting, embedding call-to-action, and building bio-links for social media. With the option of white label, highly affordable pricing, and other rich features, making Replug the best platform for brand marketing and promotion using URLs.

Shorten your links, amplify your brand.

Create shareable, trackable and fully customizable branded urls. Get more clicks with absolute link management features such as Bio Links, retargeting, deep Links, CTA’s and more.

Learn More!
fully customizable bio link
  1. Get Your Best Link For Sharing: Get a link to any website you want your audience to share. You do not need to be affiliated with that website at all. It can be a blog post, a news article, or something from any website.
  1. Replug Will Help In Creating an Optimized Link: Choose a call-to-action type that can be a connect button, an opt-in form, or a retargeting pixel. Then, personalize the call-to-action message and appearance.
  1. Let Your Audience Explore It: On social media networks, email newsletters, or whatever else you want, simply share the new shortened connection. On the chosen tab, anyone who visits the connection will see your call to action.
  1. Boost Up Your Engagement: To get more traffic, followers, and leads, share more links. Measure your success by analyzing users, clicks, and conversions from the platform’s analytics.

Related: How to add utm code to the URL using a link shortener?

We’ve highlighted some of the top and widely used URL shorteners above. However, if you’re seeking alternative options, consider the following ones listed below:

Here’s the list:

Common Link Shorteners
Ow.ly
ClickMeter
Joturl
T2mio
TinyURL
Linkjoy
Linkly
RocketLink
Linky.com
Chit Link
SmartURL
Linkish

Related: Best Link Management Tools of 2023.

Faqs

URL shorteners make lengthy URLs more concise and visually appealing. They are easier to share, track, and manage across various platforms, especially in limited-character settings like social media posts.

Most URL shorteners include security measures to protect links from malicious activities. They often use encryption and other security protocols to ensure the safety and integrity of shared links.

What features should I look for in a URL shortener?

Consider features like link customization, analytics, branding options, reliability, ease of use, and compatibility with different devices and platforms when choosing a URL shortener.

URL shorteners typically provide analytics tools that track click-through rates, user engagement, geographic data, and conversion rates to assess the effectiveness of shortened links.

Can I customize shortened URLs to match my brand?

Yes, many URL shorteners allow customization, enabling users to create branded and memorable short links by using custom domains or adding specific keywords.

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Farwa Anees
Farwa is a Digital Marketer who likes to share her insights and experiences via writing. She likes to test and experience new eras in marketing and share them through blog writing.

How to Create a Custom URL: Step-By-Step Guide

Arslan Jadoon
5 minutes

Creating a custom URL can be a pivotal step in establishing your online presence, whether launching a website, promoting a product, or sharing content. A custom URL adds a professional touch to your online identity and makes it easier for users to remember and access your web resources. 

In this comprehensive step-by-step guide, you’ll learn how to create a custom URL in just a few minutes. 

Whether you’re a beginner looking to establish your online presence or a seasoned webmaster seeking to enhance your web links, this guide will provide you with the knowledge and tools you need to create custom URLs tailored to your specific needs. 

Let’s get started on the path to a more accessible and memorable online presence.

What is a custom URL link?

A custom URL link, often referred to as a custom or branded domain link, is a web address that has been personalized or customized to reflect a specific brand, product, or individual. It is typically shorter, more memorable, and easier to recognize than a standard or generic URL. 

Custom URL links are often used for various purposes, including:

  • Branding: Businesses and organizations use custom URL links to reinforce their brand identity and create a cohesive online presence. For example, a company might use a custom URL link like “brandname.com” or “productname.com” to direct users to their website.
  • Marketing: In marketing campaigns, custom URL links are often employed to make it easier for users to access specific content, promotions, or landing pages. For instance, a shortened and customized URL might be featured in a social media ad or printed on marketing materials.
  • Simplification: Custom URL links are used to simplify long and complex web addresses. They are especially useful for sharing links in contexts where brevity is essential, such as on social media platforms or in SMS messages.
  • Tracking and analytics: Custom URL links can be associated with tracking parameters that allow organizations to monitor user interactions, such as clicks and conversions. This data helps in measuring the effectiveness of online marketing campaigns.
  • User experience: Custom URL links enhance the user experience by making web addresses more user-friendly and memorable. Users are more likely to click on and remember a custom URL than a lengthy and unintuitive one.
  • Redirects: Custom URL links are often used for URL redirection, where a short, user-friendly link directs users to a longer, less user-friendly one. This is commonly used when migrating content or changing website structures.

Custom URL links can be created using URL shortening services like Replug, and Bitly or through domain registration and configuration, where a specific domain name (e.g., “yourbrand.com”) is associated with a particular web page or online resource.

Branded Short Links

Create and track branded short links for your business for better conversions.

Brand Your Links Now!
Branded Short Links

Creating a custom URL link using Replug involves a straightforward process. Replug is a comprehensive link management and URL shortening platform that allows you to create custom shortened URLs for branding and tracking purposes. 

Here’s a step-by-step guide:

Step 1: Sign up for a Replug account

If you don’t already have a Replug account, you’ll need to sign up for one. You can do this on the Replug app (https://app.replug.io/).

In your Replug dashboard, click “Select your campaign” to add a new campaign then paste your original link in the “URL to shorten” section. This could be a link to a specific webpage, product, or content you want to share. Click the blue “Create” button to create a custom shortened URL

how-to-create-a-custom-url

Step 3: Customize your shortened URL

Replug allows you to customize the shortened URL. This means you can choose a specific alias or keyword to be part of the shortened link. For example, you can create a custom shortened URL like “replug.link/myproduct.”

how-to-create-a-custom-url

Also read: How to mask a URL link using a URL shortener?

Note: To improve your branding and domain reputation while sharing the links to your social media channels, you are able to add a custom domain and use it for your ads social link tracking campaigns, or even in emails.

If you already have a working website running on your domain, we would suggest creating a subdomain e.g. track.yourdomain.com instead of directing your root domain towards our server.

Here’s how to add a custom domain in Replug!

Depending on your needs, you can configure additional settings for your custom URL link. These settings may include link expiration, tracking options, and link retargeting. Adjust these settings as desired.

Step 5: Generate the custom-shortened URL

Once you’ve entered your long URL, customized the URL if necessary, and configured the settings, click the “Update” button to generate the custom shortened URL.

Step 6: Test your custom shortened URL

Open a web browser and enter your custom shortened URL to verify that it redirects to the intended long URL correctly.

Also read: How to Create a Short URL: Step-by-Step Guide

Step 7: Share your custom shortened URL

Use your custom-shortened URL in your marketing materials, social media posts, emails, or any other content where you want to promote your link. Custom-shortened URLs are often used to make long and complex links more user-friendly.

Step 8: Monitor performance

Replug provides analytics and tracking features, allowing you to monitor the performance of your custom shortened URLs. You can track the number of clicks, geographic location of users, and referral sources.

Replug-Click-Analytics

Also read: How to Shorten a link using a URL shortener?

End note:

Creating custom URL links using Replug is a straightforward process that offers numerous benefits for branding, tracking, and enhancing user experience. By shortening and customizing your URLs, you can make them more memorable, user-friendly, and suitable for various marketing and promotional efforts. 

With the ability to monitor performance and track user interactions, Replug empowers users to optimize their online presence and marketing campaigns effectively. Whether you’re promoting products, sharing content, or enhancing your brand identity, custom URL links created through Replug can play a vital role in your online strategy.

Link Management Made Easy

Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.

Get Started for FREE!
link management made easy

FAQs

Do I need technical knowledge to create a custom URL?

The complexity of creating a custom URL can vary. Registering a domain and configuring it may require some technical knowledge, while URL shortening services offer a simpler solution that anyone can use.

Yes, you can often customize the alias or keyword in your custom URL to make it more relevant to your content or brand.

Can custom URLs be used for social media profiles or email signatures?

Yes, you can use custom URLs in your social media profiles or email signatures to make it easier for people to access your website or content.

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Arslan Jadoon
Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

How to Create Your Own URL Shortener?

Arslan Jadoon
5 minutes

Ever clicked on a link that seemed to stretch forever? URL shorteners are the magic wand to that problem. They transform lengthy web addresses into concise, manageable links. Whether you’re running an online business or just love sharing cool stuff, creating your very own URL shortener can be a nifty move. 

In this guide, we’re going to show you how to create your own link shortener. Think of it as creating your own secret link language. Don’t worry, it’s simpler than you might think. Let’s jump in and start shortening!

What is a URL shortener?

A URL shortener is a tool that takes a long URL and converts it into a shorter one. This can be useful for a number of reasons, such as:

There are many different URL shorteners available, some of the most popular ones include Replug, Bitly, and TinyURL. 

To use a URL shortener, simply enter the long URL into the shortener’s website and it will generate a shorter version for you. You can then copy and paste the short URL wherever you need to share it.

How to create your own URL shortener?

In this guide, we’ll explore two methods to achieve this: the traditional DIY approach and utilizing a service like White-Label Solution. 

Method 1: The DIY approach

Creating a custom URL shortener from scratch might sound complex, but it’s entirely achievable with some tech enthusiasm. Here’s a simplified breakdown:

Step 1: Choose a short domain

Select a short and memorable domain name for your URL shortener. Think “mylink.com.”

Step 2: Register your domain

Register your chosen domain through a domain registrar. Opt for a name that reflects your style. For instance, you could use a service like Namecheap to register.

Step 3: Get hosting

Choose a web hosting provider that suits your needs. This will be where your URL shortener lives. You might choose a provider like Bluehost.

Step 4: Create a database

Set up a MySQL database to store your shortened URLs and related data.

Step 5: Develop your URL shortener application

Create the user interface using HTML, CSS, and JavaScript. For the backend, use PHP to handle data and database interactions.

Step 6: Coding your URL shortener

Implement the logic to generate shortcodes, store URLs in the database, and manage redirection.

Here’s an example of how you might structure the backend PHP code for your URL shortener:

how-to-create-your-own-url-shortener

Step 7: Upload files to the hosting

Use an FTP client or hosting file manager to upload your application files.

Step 8: Configure database connection

Ensure your PHP files are properly configured to connect to your MySQL database. In the PHP code above, replace “localhost”, “username”, and “password” with your actual database host, username, and password.

Step 9: Implement redirection

Create a redirection script to retrieve the original URL and redirect users. Create a file named “index.php” in the “url-shortener” directory.

Here’s an example of how you might implement redirection:

how-to-create-your-own-url-shortener

Step 10: Finish installation

Visit your application’s URL and test your newly created URL shortener.

By following these steps, you’ve created a simple URL shortener that allows users to input long URLs and receive shortened links. This example uses PHP and MySQL to demonstrate the process, and you can further customize and enhance your URL shortener as desired. Remember to regularly update and maintain your application for security and functionality.

Branded Short Links

Create and track branded short links for your business for better conversions.

Brand Your Links Now!
Branded Short Links

Method 2: Get white-label URL shortener from Replug

Another approach to creating your custom URL shortener is by utilizing Replug’s White-Label feature. This feature empowers you to customize the Replug experience with your branding elements, allowing you to make it uniquely yours. 

Here’s a step-by-step guide to setting up your White-Label URL shortener using Replug:

Step 1: Sign Up for white-label Replug

Begin by signing up for Replug and accessing your account dashboard.

Step 2: Navigate to white-label settings

Click on your profile name or image at the top right corner of the dashboard to open the settings menu.

Select the “White-Label” option from the menu to access the rebranding settings.

how-to-create-your-own-url-shortener

Step 3: Configure general settings

In the General Settings section, provide the following details:

  • Agency Name
  • Favicon Image
  • Privacy Policy URL
  • Terms of Service URL
  • Login Page Image
  • App Loader Image
how-to-create-your-own-url-shortener

Once you’ve added these details and any branded elements, click “Apply Changes” to confirm your general settings.

Step 4: Set Up domain settings

In the Domain Settings section, personalize your URL shortener’s domain name. For example, you can rebrand “app.replug.io” to “app.yourbrand.com.”

Enter your agency domain name and create a CNAME record with “Whitelabel.replug.io” in the DNS settings of your custom domain.

Select your branded custom domain from the dropdown menu.

how-to-create-your-own-url-shortener

Step 5: Configure email settings

Fill in the fields in the Email Settings section to set up your White-Label email settings:

  • From Email
  • Sender’s Name
  • SMTP Host
  • SMTP Username
  • SMTP Password
  • Encryption
how-to-create-your-own-url-shortener

Step 6: Switch to the white-label version

Once you’ve completed the necessary settings, it’s time to switch to the White-Label version of Replug.

Click on your profile name or icon at the top right corner to access the White-Label version.

End note:

The White-Label feature of Replug empowers you to infuse your branding into every aspect of the URL-shortening experience. By personalizing URLs, emails, reports, logos, and favicons, you can create a seamless and professional extension of your brand. This method is an excellent option for companies looking to expand their services without the complexity and resources required for developing new products. With Replug’s White-Label solution, you can enhance your online presence and link-sharing capabilities effortlessly.

Link Management Made Easy

Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.

Get Started for FREE!
link management made easy

FAQs

Why should I create my own URL shortener?

Creating your own URL shortener gives you greater control over your links, branding, and analytics. It’s ideal for businesses, marketers, and anyone looking to enhance their online presence and engagement.

Do I need coding skills to create a URL shortener?

It depends on the method you choose. The DIY approach involves some coding, but there are also services like white-label Replug that offer a no-coding solution.

What’s the benefit of using White-Label Replug for URL shortening?

White-Label Replug allows you to customize the URL-shortening experience with your branding. You can personalize URLs, emails, reports, logos, and favicons, giving your links a professional touch.

Yes, many DIY solutions and services offer link tracking and analytics features. You can monitor click-through rates, audience demographics, and more.

Is setting up my own URL shortener time-consuming?

The time required depends on your chosen method. The DIY approach might take a bit more time due to coding and configuration, while services like White-Label Replug offer a quicker setup.

Arslan Jadoon
Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

How to Create a Short URL: Step-by-Step Guide

Arslan Jadoon
5 minutes

Are long web addresses a pain? Say goodbye to awkward long URLs and hello to short links

This guide will walk you through the process of creating short URLs step-by-step. 

Also, discover the benefits of short links, from improving user experience to boosting your online presence.

A short URL, also known as a shortened URL or a tiny URL, is a compact version of a regular web address (URL). It is created by using a URL shortener tool, which takes a long URL and generates a shorter, more concise version.

For example, a regular URL might look like this:

https://www.example.com/pages/article/how-to-create-a-short-url-step-by-step-guide

A shortened version of the same URL could look like this:

https://shorturl.com/xyz123

The main purpose of using short URLs is to make long web addresses more manageable, shareable, and user-friendly.

How to create a short URL?

Replug helps you create short URLs with ease. Here’s how to create a short URL using Replug!

Step 1: Sign in to Replug or create an account for free (no credit card required). 

Step 2: On the main dashboard click “Select your campaign” to give your short URL campaign a name. You can create a new campaign name in just a few seconds. 

how-to-create-a-short-url

Step 3: Enter the long original URL in the “URL to Shorten” section just below “Select your campaign” and hit the “Create” button.

how-to-create-a-short-url

Step 4:  Replug usually allows you to customize the shortened URL. You can choose a unique identifier or keyword to make the link more memorable or reflective of your content.

how-to-create-a-short-url

Step 5: Once the short URL is customized, copy and share this link on social media, emails, websites, or any other platform where you want to direct users to the original content.

Step 6: Once done just hit the “Update” button. 

Branded Short Links

Create and track branded short links for your business for better conversions.

Brand Your Links Now!
Branded Short Links

Replug offers link tracking and analytics features. You can access the dashboard to monitor the performance of your short URLs, including the number of clicks, geographic locations of the users, and more.

Step 7: Go to the main dashboard and click “Replug links” under “Manage” to check your link’s analytics.

how-to-create-a-short-url

Step 8: Here you’ll find all your shortened links. Click on the “3 dots” under the actions tab, then select “view stats” for detailed link analytics. 

Link-analytics

Managing your links with Replug offers several valuable benefits that can enhance your digital marketing efforts and online presence:

  1. Link Shortening and Customization: Replug allows you to create short and memorable links for your long URLs, making it easier to share them on social media, emails, and other platforms with character limitations. You can also customize the short URLs to reflect your brand or content, increasing brand recognition.
  2. Link Tracking and Analytics: With Replug, you can track the performance of your shortened links. It provides valuable insights into how many clicks your links receive, which geographic locations your audience is coming from, and other relevant data. This information enables you to measure the success of your marketing campaigns and make data-driven decisions.
  3. Call-to-Action (CTA) Overlays: Replug allows you to add call-to-action overlays to the content you share. This feature enables you to engage your audience further, directing them to take specific actions, such as subscribing to a newsletter or downloading a resource.
  4. Link Rotating and Redirects: Replug offers link rotating and redirect capabilities. You can use these features to distribute traffic evenly among multiple destination URLs or switch the destination URL without having to change the shortened link.
  5. Social Media Retargeting: With Replug’s social media retargeting feature, you can add a retargeting pixel to your shortened links. This enables you to build custom audiences on social media platforms for remarketing purposes.
  6. Link Management and Organization: Replug provides a centralized dashboard to manage all your shortened links and campaigns effectively. You can organize your links into different campaigns, making it easier to track their performance and manage multiple marketing initiatives.
  7. UTM Parameter Support: Replug supports UTM parameters, allowing you to add campaign tracking information to your links. This helps you better understand the sources of your traffic and the effectiveness of your marketing efforts.
  8. Branded Short Domains: Replug allows you to use your custom branded domain for link shortening. This adds a professional touch to your shortened links and reinforces your brand identity.
  9. Bio-Link Feature: Replug’s Bio Link feature enables you to create a customizable landing page that houses multiple links in one place. This landing page serves as a hub for your various social media profiles, websites, and other online destinations. Instead of sharing multiple links individually, you can direct your audience to your Bio-Link, where they can find all your important links conveniently in one location.

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FAQs

What are the benefits of short URLs?

Short URLs enhance the user experience by reducing link length, improving click-through rates, and offering better tracking and analytics.

Are short URLs safe to use?

Generally, yes, but use reputable services to avoid potential spam or phishing risks.

Can I customize short URLs?

Yes, many URL shorteners allow you to customize the shortened link with your preferred keywords or branding.

Do short URLs affect SEO?

Short URLs have little to no direct impact on SEO, but they can make your links more attractive to users and encourage sharing.

What is a branded short domain?

A branded short domain allows you to use your custom domain for shortening links, reinforcing your brand identity.

Yes, URL shorteners like Replug enable link rotation, distributing traffic evenly among multiple destination URLs.

Bio Links From Replug:Create a Stronger Marketing Impact while Social Sharing:

Revamp Your Online Branding with Branded Short Links 

How to Create a Smart URL Link: Step-by-Step Guide

Arslan Jadoon
Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

How to Create a Short Link With Ease: A Step-by-Step Guide

Arslan Jadoon
4 minutes

Are you tired of dealing with long and complicated web addresses? Do you wish there was an easier way to share URLs without all the extra baggage? Well, look no further! 

In this easy-to-follow guide, we’ll walk you through the step-by-step process of creating short links. No more fussing with lengthy links that clutter up your messages and confuse your audience. 

Say goodbye to the days of overwhelming web addresses, and say hello to the simplicity of short links. Let’s dive in and unlock the power of shortened URLs!

The modern digital world is fast-paced, attention spans are short, and information overload is a constant issue. Having a short link has several advantages. Here are a few reasons why you might need a short link:

Also read: How to Shorten a link using a URL shortener?

1. Simplify and Streamline:

Long, complex URLs can be difficult to remember and share. Shortening them makes them more manageable and easier to type or copy/paste, saving time and effort for both you and your audience.

2. Enhance Sharability:

Short links are perfect for social media platforms like Twitter, where character limitations can be restrictive. By using a concise link, you can convey your message effectively while still including the essential information.

3. Improve Aesthetics:

A shorter URL looks cleaner and more visually appealing. It can enhance the overall presentation of your content, whether you’re sharing it in an email, presentation, or any other medium.

Also read: How to make a call to action using a link shortener?

4. Track and Analyze:

Many URL shortening services provide analytics tools that allow you to track and analyze the performance of your links. You can gain valuable insights into the number of clicks, geographical distribution, and even the devices used to access your content.

5. Maintain Brand Consistency:

Short links can incorporate your brand or company name, reinforcing brand recognition and consistency across various online channels.

Ultimately, a short link offers convenience, improved engagement, and a more professional appearance. It’s a simple yet effective tool to optimize your online presence and make the most out of your digital communications.

Also read: Revamp Your Online Branding with Branded Short Links 

Creating a short link using a URL shortener like Replug is an easy and straightforward process. Here’s how to create a short link, customized URL:

Step 1: Log in or create an account

Sign in to Replug or create an account for free. 

Step 2: Set up a Campaign

Click on “Select your Campaign” on the main dashboard page. If you want to create a new campaign go to “Manage” > “Campaigns”.  

Give your campaign a name that represents the purpose or content of the URL you want to shorten.

how-to-create-a-short-url

Step 3: Add the Original URL

Once created or selected a campaign paste the long URL you wish to shorten into the “URL to shorten” field and click “Create”. 

how-to-create-a-short-url

Replug allows you to customize the short URL to reflect your brand or campaign. You can add a custom URL slug in this step.  

Note: You can also edit the domain or select a custom path to represent your brand and content. This can be accomplished by creating a custom domain campaign. Learn more about setting up a custom domain here.

how-to-create-a-short-url

Step 5: Add extra features to your URL

Replug offers additional features like customizable call-to-action overlays and retargeting pixels, allowing you to optimize your shortened URLs for increased conversions and audience engagement. If you want to track and analyze your shortened URL’s performance, you can add UTM parameters. 

how-to-create-a-short-url

Step 6: Copy and Share:

Copy the shortened URL and click the “update” button. Share your URL across your desired platforms, such as social media, emails, or any other communication channels.

Also read: How to mask a URL link using a URL shortener?

FAQs

How do short URLs work?

Short URLs work by redirecting users from a shorter link to the original, longer URL, making it easier to share and remember.

Yes, with Replug, you can customize the short URL to reflect your brand or campaign by using your own domain or subdomain.

Can I track the performance of my short URLs?

Yes, Replug provides analytics and tracking features to monitor the performance of your short links, including click-through rates, geographical data, and other valuable insights.

Are short URLs safe to use?

Short URLs are generally safe to use. However, it’s essential to exercise caution and ensure that the shortening service you use is trustworthy and reputable to avoid potential security risks or link spam.

How long do short URLs created with Replug remain active?

Short URLs created with Replug remain active indefinitely unless you choose to deactivate or delete them manually.

Can I use Replug for social media sharing and tracking engagement?

Absolutely! Replug is designed to be compatible with social media platforms, making it easy to share shortened URLs and track engagement metrics across different social media channels.

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Arslan Jadoon
Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

Amplify Your Marketing With Optimized Link Sharing

Over 35,000+ marketers, agencies, businesses, e-commerce stores and brands optimize and track their links using Replug and get better returns on their marketing efforts.