Tag: deep links

Welcome to the world of Instagram, where connections flourish, creativity thrives, and opportunities abound. In this busy digital landscape, deep linking emerges as a powerful ally, simplifying navigation and maximizing impact.

With deep linking, you can enhance user experience, boost conversion rates, and keep engagement soaring. It’s the secret sauce that transforms browsing journeys, making them smoother, faster, and more rewarding.

Let’s untangle the secrets of Instagram deep linking, empowering you to unlock Instagram’s full potential with ease and confidence. It’s time to simplify, amplify, and elevate your digital presence. Let’s dive in!

Use deep links for seamless navigation

Trigger more clicks, conversions & app installations with fully customizable deep links.

Learn More!

What is deep linking?

Deep linking is a technology used in digital marketing and mobile app development that allows users to be redirected to specific content or pages within a mobile app, rather than just the app’s homepage or a generic landing page.

Think of it like a shortcut or a direct route to a specific destination within an app. For example, if you click on a link to a product within a mobile app, deep linking ensures that you are taken directly to that product page within the app, rather than navigating through various menus and screens to find it.

Instagram deep link:

Unlike a regular link to an Instagram profile or post, which typically opens in a web browser, an Instagram deep link is designed to open directly within the Instagram app on a mobile device if it’s installed.

These deep links can be used to direct users to various parts of the Instagram app, such as:

• Profiles: Directing users to a specific Instagram user’s profile page.
• Posts: Linking directly to a specific post within the Instagram app.
• Stories: Taking users to a particular Instagram Story within the app.
• IGTV: Linking to a specific video on IGTV.
• Shopping: Redirecting users to a product page within Instagram Shopping.

Why Instagram deep linking is so important?

Deep linking to Instagram is super important for making the most out of mobile marketing, especially because Instagram is all about mobile. It’s become one of the most popular social networks worldwide, thanks to cool features like Stories and the ability to showcase products in fun ways.

In 2020, the USA, India, and Brazil had the largest number of Instagram users. The audience on Instagram is huge and always hungry for new content.

Getting people straight to a specific Instagram profile or page can be a game-changer for businesses. And the best way to do this? Using deep links to Instagram.

These links let users skip the usual Instagram sign-in process and land right where you want them to be. You can put these deep links pretty much anywhere: in emails, text messages, on your website, or even in social media posts.

But deep linking isn’t just about getting people to the right place. It’s also about tracking how they got there and what they did next. With deep links, you can see how many people visited, where they came from, what kind of device they’re using, and lots more.

This info is gold for understanding how well your marketing is working and what you can do to make it even better. With our deep linking platform, you’ll have all the data you need to supercharge your Instagram campaigns and get the results you want.

Also read: Deep Linking Types: Deep Links vs Universal Links vs App Links

Use deep links for seamless navigation

Trigger more clicks, conversions & app installations with fully customizable deep links.

Learn More!

How to create an Instagram deep link in Replug?

Replug, a robust URL shortener, enables the creation and management of deep links, providing valuable insights into click rates and conversion rates. It helps optimize campaigns, leading to enhanced user engagement. By directing traffic to specific pages within an app or website, Replug drives more visitors and boosts engagement.

Here’s how to create deep links using Replug:

Step 1: Sign in to your Replug account or sign up for free if you’re new to Replug.

Step 2: Once logged in, navigate to the dashboard and locate the “drop-down icon” in the top right corner. From the drop-down list, select “deep links.”

Also read: How Does Deferred Deep Linking Work: A Complete Guide

Step 3: Choose “Social Media” as the category for your deep link.

Step 4: Select “Instagram” as the platform for your deep link.

Also read: How to Create a Deep Link for a Seamless User Experience?

Step 5: Generate the deep link by clicking on the corresponding option, such as TV, home, tag, personal profile camera, or profile, and click “Create Deep Link.” 

Step 6: Select your campaign, and customize the deep link URL to make it more user-friendly or branded if desired.

Also read: How to share Videos using Deep Links?

Step 7: Toggle the switch to enable Deep Links. An indicator will confirm if the destination URL can be used as a Deep Link.

Also read: How to share YouTube playlist using deep links?

Step 8: Click the “save link” button to save your deep link with the deep linking feature enabled.

Your deep link for Instagram is now ready to be shared, allowing users to directly access the specified Instagram profile, post, or story.

Use deep links for seamless navigation

Trigger more clicks, conversions & app installations with fully customizable deep links.

Learn More!

Different types of deep links:

Understanding the different types of deep links is essential for leveraging them effectively in various scenarios. Here’s a breakdown of each type:

Traditional deep links:

These links directly lead users to a specific location or content within a mobile app, streamlining the user experience.

Deferred deep links:

Designed for situations where users click on a deep link without having the app installed, these links redirect users to the app store for installation and then guide them to the intended in-app location post-installation.

Contextual deep links:

In addition to directing users to a specific location within an app, these links carry additional context or information, enabling personalized user experiences within the app.

Universal links (iOS) and app links (Android):

Platform-specific deep linking standards enable apps to register their deep link URLs with the operating system, facilitating a seamless transition between web and app content.

Custom scheme deep links:

Apps define custom URL schemes that trigger the app to open when a corresponding URL is clicked. While effective, they may be less secure and more prone to conflicts.

Smart app banners:

Not traditional deep links but are noteworthy, these banners appear at the top of a mobile website on devices where the corresponding app is installed, encouraging users to switch to the app for a better experience.

Promotional deep links:

Utilized in marketing campaigns to direct users to specific content or offers within an app, these links are commonly used in email marketing, social media, and advertisements.

One-time use deep links:

These links can only be used once and are often employed for security or tracking purposes, such as one-time login links or referral links.

Also read: How Does Deferred Deep Linking Work: A Complete Guide

Use deep links for seamless navigation

Trigger more clicks, conversions & app installations with fully customizable deep links.

Learn More!

FAQs

Why are Instagram deep links important?

Instagram deep links are important for directing users to specific content within the app, enhancing user experience, and maximizing engagement. 

Where can I use Instagram deep links?

Instagram deep links can be used in various marketing channels, including email newsletters, SMS campaigns, social media posts, websites, and digital advertisements. 

Can I track the performance of Instagram deep links?

Yes, many deep linking platforms offer analytics and tracking capabilities, allowing you to monitor the performance of your Instagram deep links. You can track metrics such as clicks, conversions, geographic location of users, and more, providing valuable insights for optimizing your campaigns.

Arslan Jadoon

Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

Link management has been around for a while now. A powerful link management strategy that every marketer should know about is deep links.

All businesses and marketers know how important it is to drive the audience to the appropriate destination.

That’s why implementing a powerful link management strategy is pretty crucial.

Most are still not clear about this URL strategy.

If you’re a tad bit curious about deep links and universal links, then you’re at the right place.

We’ll help you understand the difference so that you can use them for your maximum benefit.

Let’s get right into it.

What is deep linking?

Deep linking is a strategy that takes users directly to specific content within a website or mobile app.

It offers a more direct and efficient navigation experience. It speeds up the communication, data accessibility, and connectivity. Thus, it provides value to the end user.

For example, you receive a recommendation from an online store. You share the link with your friend that takes them directly to the product’s page. Instead of navigating through the app’s main menu or search function, they land on what you recommend.

Common types of deep links

Basic deep links:

Basic deep linking is a fundamental technique that directs users to specific pages or content within a mobile app. It improves in-app navigation by allowing users to bypass the app’s homepage and land directly on the intended content. This type of deep link is commonly used to streamline the user experience and guide users to targeted information or features within the app.

Deferred deep links:

Embracing flexibility, deferred deep links bridge the gap even if the app is missing. Clicking such a link first prompts the app download, then seamlessly launches the app and whisks the user to the intended destination upon installation. This smooth transition eliminates user friction and encourages app adoption.

Universal links (iOS):

Designed specifically for iOS, universal links seamlessly blend the web and app experience. These links work regardless of whether the app is installed, leading users to app content via the web browser. Upon downloading the app, future clicks automatically open the link within the app, creating a streamlined journey.

App links (Android):

For Android users, app links mirror their iOS counterparts, facilitating smooth transitions between web and app content on Android devices. In instances where the app is installed, the link seamlessly opens the desired content within the app. Conversely, if the app is absent, the link gracefully reverts to the web content, eliminating the requirement for redirection to the Play Store. This methodology is tailored to ensure a cohesive and trouble-free user experience on Android platforms.

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Basic deep links vs deferred deep links vs universal links vs app links?

Undoubtedly, deep links are a smart tech innovation that helps brands, organizations, bloggers, and influencers establish a strong connection with the end users. It’s vital to understand different types of deep links for more clarity.

The reason is that there are several types and each of them works differently, for instance, the traditional deep link would take the user to the specific section in the mobile app, but won’t work if the app isn’t installed.

On the other hand, the deferred deep link would take the user to the App Store and recommend the user install the respective mobile app. After the installation, it will still take the user to the intended content within the app.

While traditional and deferred deep links are more general terms, app links and universal links are platform-specific concepts tailored for Android and iOS, respectively, with a focus on providing a seamless transition between web and app content.

Related: How to share videos using deep links?

Comparison Table

You can see the difference in the below table

Why do you need deep links?

Now that the comparative differences are clear between deep links vs universal links and other links. If you haven’t had a chance to understand the benefits, let us elaborate on why you need to use deep links:

i. Enhance user experience:

User experience is an essential aspect of the customer acquisition journey and plays a key role in convincing prospects to convert into customers. Deep links boost user experience as they direct users to specific in-app content, minimizing navigation steps, and providing a smoother, more enjoyable experience for the end users.

ii. Streamline user on-boarding:

No one wants a complicated sign-up process that takes up so much time. Smart digital marketing experts and consultants use deep linking for a seamless on-boarding process and guide users directly to the specific in-app location or personalized content, ensuring a pleasant experience for the user.

iii. Optimize conversion rates:

Conversion rate optimization is crucial to every digital marketing campaign whether it’s based on organic growth or paid ads. Since deep links drive users to targeted pages, they increase the likelihood of conversions by eliminating unnecessary steps.

iv. Boost user engagement:

User engagement leads to generating more leads, downloads, or purchases – whatever the KPI is set for the campaign. Leveraging deep links enables precise targeting of content to cater to the audience, which fosters effective user engagement by delivering relevant information without wasting time.

v. Facilitate quick customer communication:

It’s clear that deep links provide a direct pathway for sharing specific content or updates, enabling quick communication with customers and prospects, and resulting in effective customer support.

Related: A Quick Guide To Deep Linking & Its Benefits

Explore how LINE Music improved conversion rates with deep links

Objective: Boost subscriptions to the music streaming app.

Target audience: The focus was set on non-subscribers, aiming to convert casual listeners into dedicated music enthusiasts.

Creative strategy: Users encountered an ad designed to navigate them seamlessly to the subscription page, the virtual gateway facilitated by the strategic integration of deep linking.

Outcome: The outcome revealed a substantial uplift in conversion rates, with a remarkable increase of 63% for Android users and an impressive surge of 99% for iOS users. The strategic implementation of deep linking proved instrumental in optimizing the user journey, resulting in a significant boost in subscriptions to LINE Music.

Use cases & popular examples of deep link

i. Duolingo takes the students back to the lesson

It’s an interactive, educational platform for learning new languages. Duolingo is available on both iOS and Android platforms. It also has a web version.

Duolingo platform uses deep linking to seamlessly bring users back to the stage where they left off or reached the last session.

When a user clicks a CTA link in an email, they can resume their progress from where they left off.

If you are their app user, then it will take the user to their app. Otherwise, the user is redirected to their website. Thus, this language learning platform is a great example of deep links.

ii. Netflix allows users to go to the title directly from the email newsletter

Netflix is one of the most successful online streaming services in the world and continues to innovate its marketing and engagement strategies.

Besides targeting prospects through social media engagement, this streaming service pays close attention to retaining and warming up the current user base through email marketing.

Moreover, Netflix uses deep links in their email newsletters, which allows them to bring users instantly back to their mobile app.

All you need is to click on the “play” CTA button in their email newsletter, and the title will instantly play in your Netflix app.

So, Netflix is a great deep linking use case and example for marketers to learn from, especially when establishing a consumer engagement strategy.

Let’s conclude: How deep linking helps in marketing

Deep links are a massively popular link management strategy for organizations, digital marketers, and SAAS businesses. It assists marketers in smoothing the user journey by providing quick, fast links for swift accessibility, reporting, and analysis.

Moreover, deep linking is crucial to improving the mobile app user experience as it improves the basic app accessibility and provides a long-lasting experience.

Utilize deep linking to reach more users and convert more.

FAQs about deep linking

Let’s take a look at some of the questions to follow up on:

What is the difference between a link and a deep link?

A link is any URL that points the visitors to a specific page on the web server. However, the deep link is a special link that directs the visitors to a specific location on the mobile app. Deep links are used by SAAS tools, affiliate networks, and app-based startups to quickly take visitors from a URL to the in-app content.

What is an example of a universal link?

Here’s an example: go to Google and search for “iMovie” or simply open this link on your iPhone. It’s a link to the iMovie app for iPhone and iPad. The above-mentioned link will directly take you to the App Store to install the iMovie app.

However, if you try to access the link on an Android device, it won’t take you to the App Store app as there won’t be one to open on an Android device. It may open the URL in the mobile web browser. That’s an example of a universal link.

What is deep linking in iOS universal links?

Universal links are deep links for the iOS/Apple ecosystem. They are used to link directly to specific content within an iOS app, rather than just launching the app’s home screen. Universal links are a default deep linking solution from Apple and allow developers to associate web URLs with their iOS apps, enabling a seamless transition between web content and app content.

Why is deep linking good?

There are various reasons why brands and SAAS companies use deep linking, and some of these reasons are quick accessibility of content, faster engagement, easy delivery of information, and seamless transition. Undoubtedly, deep linking is good for content marketing and customer engagement.

Deep link vs. Hyperlink: Which one is better?

A deep link drives the visitor to the specific in-app location or a certain product page on the web, allowing easier and quicker engagement with a seamless transition. However, a hyperlink is just a regular URL pointing to a website page or web address.

How does deep linking affect SEO?

If deep linking is improving engagement, skyrocketing the CTR, and bringing more eyeballs around, then it’s worth a try. No wonder deep linking could increase content discoverability, making it convenient for search engine bots to discover, analyze, and index content for search traffic.

Hassaan Khan

Hassaan Khan is a freelance writer for SAAS companies, e-commerce stores, and niche websites. He has contributed to SEMrush, ThriveGlobal, BloggingCage, AllBloggingTips, and several other publications. He builds niche websites, publishes e-books, and helps website investors with his done-for-you niche site-building service.

Imagine a world where following links on your device is a breeze. You click on a link, and instead of dealing with a confusing app-selection dialog, you’re taken directly to the content you want within the app. That’s the power of deep links! 

As a developer, you can set up these links to seamlessly connect users to specific content in your app, even if they don’t have it installed. By associating HTTP URLs with your website, Android app links eliminate unnecessary steps and ensure a smooth user experience. 

Say goodbye to frustration and hello to effortless app access. Just click and enjoy the content you love!

What are the different types of Android links?

Understanding the different types of links is crucial before implementing app links in your app. There are three main types: deep links, web links, and Android App Links.

1. Deep links:

Deep links are URIs that directly take users to a specific part of your app. By adding intent filters to your app’s activities, you can guide users to the relevant content. That’s what is shown in the code snippet below:

Users may see a disambiguation dialog when they click a deep link. In this dialog, the user can choose which app, including yours, can handle the given deep link. As shown in the image below, the user is asked whether to open a map link in Maps or Chrome after clicking a map link.

Also read: How to Create a Deep Link for a Seamless User Experience?

2. Web Links:

Web links are deep links that use HTTP or HTTPS schemes. On Android 12 and higher, web links always open in a web browser. A disambiguation dialog might appear on older Android versions if multiple apps can handle the link.

The following code snippet shows an example of a web link filter:

Also read: How to share Videos using Deep Links?

3. Android app links:

Android app links, available on Android 6.0 and above, are web links with the autoVerify attribute. They allow your app to be the default handler for a specific type of link. When users click an Android app link, your app opens directly without showing the disambiguation dialog.

Android app links offer several benefits, including security and specificity, a seamless user experience, support for Android instant apps, and the ability to engage users from Google search.

The following code snippet shows an example of an Android app link filter:

By understanding these link types, you can leverage Android app links effectively and enhance the user experience within your app.

Also read: How to share youtube playlist using deep links?

Replug deep links: what are they?

Deep links in Replug offer a seamless way to direct users to specific locations within apps, enhancing user experience and saving valuable time. With Replug deep links, you can effortlessly navigate users to desired in-app destinations, whether it’s a particular live stream, video, profile, or any other relevant content.

For example, by enabling deep links on a shortened YouTube link, users will be directed straight to the desired video or live stream within the YouTube app when they click on it. If the app is not installed on the user’s device, they will be directed to a web preview of the destination URL, ensuring a smooth transition between app and web experiences.

Replug supports deep links for up to 70 applications across various categories, including social media, e-commerce, music, video, and productivity. This wide range of supported apps enables you to leverage deep links for different purposes, catering to diverse user preferences and maximizing engagement.

By leveraging Replug’s deep link feature, you can streamline app navigation, provide a seamless in-app experience, and effectively engage users within the applications they love. 

Use deep links for seamless navigation

Trigger more clicks, conversions & app installations with fully customizable deep links.

Learn More!

How to create deep links using Replug?

Unlock the power of deep linking in Replug with just four simple steps:

Step 1: Log in to the Replug application and click the “Replug Links” tab under the “manage” section. 

Step 2: Click on the “New Link” button to start creating a new link.

Also read: What is a URL Slug and How to Optimize It?

Step 3: In the link creation process, you’ll find the toggle for Deep Links. 

If the destination URL is eligible for deep linking, you will see an indication confirming its compatibility. 

If the destination URL cannot be used as a deep link, you will see a corresponding indication. 

Note: It’s important to note that deep links work specifically with Shortener Campaigns and supported URLs.

Step 4: Once you have set up the link and adjusted the Deep Links toggle, simply click on the “Save Link” button at the bottom to save your changes.

By following these three steps, you can leverage the deep links feature in Replug, enhancing the user experience and seamlessly directing users to specific in-app destinations. 

Start utilizing deep links in Replug and optimize your link management process today.

Also read: Track Your Success: How to Create a Tracking Link?

FAQs

What are deep links and how do they work?

Deep links are URLs that direct users to specific content within a mobile app instead of a website or store. They work by utilizing unique URI schemes or app-specific URLs to open the app directly to a specific screen or location.

What is the difference between deep links and regular links?

Regular links typically direct users to websites, while deep links take users directly to specific content within mobile apps. Deep links bypass the app’s home screen and provide a more seamless and targeted user experience.

How can deep links benefit user experience?

Deep links eliminate the need for users to navigate through an app to find the desired content. They provide a frictionless experience by taking users directly to the relevant screen or feature they intended to access, saving time and effort.

Which platforms and apps support deep linking?

Deep linking is supported by major platforms like Android and iOS. Many popular apps across various categories, such as social media, e-commerce, music, video, and productivity, also offer deep linking capabilities.

Can deep links be used for both Android and iOS apps?

Yes, deep links can be utilized for both Android and iOS apps. Each platform has its own mechanisms for implementing and handling deep links, but the concept remains the same.

How do deep links improve app discoverability?

Deep links can improve app discoverability by allowing users to access specific app content through external sources such as search engines or other apps. This enables users to find and engage with app content more easily, leading to increased visibility and potential user acquisition.

Are there any limitations or restrictions when using deep links?

There can be limitations and restrictions when using deep links, depending on the platform and app. Some apps may require specific configurations or permissions to support deep linking, and certain platforms may have limitations on how deep links can be generated and accessed.

Arslan Jadoon

Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

Are you tired of sending your app users to the home page every time they click on a link? Do you want to provide a seamless and personalized experience for your users? Then you need to learn how to create deep links!

Deep links are the magic sauce that can take your app user experience to the next level. In this article, we’ll guide you through the process of creating deep links, and show you how to make the most out of them. So buckle up, and get ready to take your app to new heights!

Also read: How to share videos using Deep Links?

What is a deep link?

A deep link is a hyperlink that takes you directly to a specific page within an app or website, bypassing the homepage or any intermediate pages. Unlike a regular link that directs you to the main page of a website or app, a deep link directs you to a specific section or page within the app or website.

Deep links are created by adding a specific parameter to the end of a URL. This parameter is usually referred to as a “deep link identifier” or “deep link URI”. The exact format of the parameter may depend on the app or website you are linking to.

But, why create a deep link?

Deep links provide a more seamless and personalized user-experience by allowing users to go directly to the content they’re interested in, rather than having to navigate through multiple pages to find it. They also provide a more effective way to drive traffic to specific pages within your app or website, and can be used in marketing campaigns to increase engagement and conversions.

How to create a deep link?

Creating a deep link involves adding a specific parameter to the end of a URL, which allows you to link directly to a specific page within an app or website. Here’s a step-by-step guide to creating a deep link:

Also read: How to share a YouTube playlist using deep links?

Step 1: Identify the URL of the page you want to link to

The first step in creating a deep link is to identify the URL of the specific page you want to link to within your app or website. This could be a product page, a blog post, a specific section of an app, or any other page that you want to direct your audience to.

Step 2: Choose a link shortener 

By using a link shortener service like Replug, you can easily create and manage your deep links, track your clicks and conversion rates, and optimize your campaigns for maximum results. This can help you increase engagement and drive more traffic to specific pages within your app or website.

Also read: Track your success: How to create a tracking link?

Replug is the ultimate solution for creating deep links that get results. Here’s how to create a deep link using Replug, and why it’s the undisputed champion of deep link creation.

Also read: What are Tracking Pixels & how do they work?

Step 3: Test the deep link to ensure that it works properly

Before sharing the deep link with your audience, it’s important to test it to ensure that it works properly. Click on the link to ensure that it takes you directly to the intended page within the app or website. This will help you identify any issues and make any necessary changes before sharing the link with your audience.

Step 4: Share the deep link with your audience

Once you’ve tested the deep link and confirmed that it works properly, you can share it with your audience. You can share deep links via email, social media, or any other marketing channel to drive traffic directly to the specific page within your app or website. This provides a more seamless and personalized user experience, and can also help increase engagement and conversions.

Also read: How to add UTM parameters?

FAQs

What are the benefits of using Replug for deep link creation?

Replug offers a user-friendly interface that makes it easy to create and manage deep links. It also provides advanced analytics and tracking features that allow you to monitor the performance of your deep links and optimize your campaigns for better results. Additionally, Replug offers link-shortening and tracking features that can help streamline your marketing efforts.

How do you create a deep link in HTML?

To create a deep link in HTML, you can use the anchor tag <a> and add the specific URL of the page you want to link to as the value of the href attribute. Here’s an example:

In this example, the “href” attribute points to the specific section of the webpage using the hash symbol “#” followed by the section identifier. When a user clicks on this link, it will take them directly to the section of the webpage that has the corresponding identifier.

Note that the specific format of the parameter may depend on the app or website you are linking to, and you may need to use a different format for deep links within mobile apps or other platforms. Additionally, some platforms may require you to use a specific SDK or API to create deep links programmatically.

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Arslan Jadoon

Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

Do you want to share a video with your followers, but can’t find the right way to do it? Are you tired of sending long, cumbersome links that often get lost in translation? Well, look no further because we’ve got you covered! 

Deep linking allows you to share a video directly to a specific point within the app or website, saving time and effort for you and the person receiving the link. 

Imagine you’ve just found the perfect video to share with your audience. It’s engaging, informative, and sure to make an impact. But, there’s one problem – the link is long, convoluted, and almost impossible to remember. 

Enter Replug’s deep links – the superhero that saves the day!

Replug’s deep links work by taking that long and cumbersome link and turning it into a short and snappy one. But, that’s not all – Replug’s deep links can direct your audience to a specific point within the video or website, ensuring they get to the meat of the content and don’t miss out on anything important.

But wait, there’s more! Replug’s deep links also come with advanced features that give you the power to track and optimize your links. You can add custom CTAs, retargeting pixels, and more, giving you valuable insights into how your links are performing and how you can improve them.

So, what are you waiting for? Say goodbye to long and confusing links and hello to Replug’s deep links – which take your audience on a seamless journey to the content they crave.

Replug deep links for videos: how do I do it?

Here’s how to share videos using deep links from Replug:

Step 1: Sign in to Replug or create an account for free. 

Step 2: On the main dashboard page, click the “drop-down icon” in the top right corner and choose “deep links’’ from the drop-down list. 

Also read: How to share youtube playlist using deep links?

Step 3: On the deep links page, click “video” to create a deep link for a video, then choose the video platform you want to create a deep link for. Let’s choose “YouTube”. 

Note: Deep links are allowed on up to 70 applications under Social Media, e-Commerce, Music, Video, and Productivity categories.

Step 4: When a deep link for YouTube is generated, clicking on it will open the desired live stream, video or share, profile, channel, home, or playlist directly in the YouTube application. Select the option you want and click the ‘create deep link’ button (here we’ll select the video or share option as we are creating a deep link for a YouTube video).

Also read: How to share YouTube videos using deep links?

Step 5:  Now you’re on the “Replug link” page. Select the desired “campaign” name, and paste the video URL in the “URL field”. 

Step 6: To enable Deep Links, toggle the state. If the destination URL can be used as a Deep Link, the following indicator will appear.

Also read: Benefits Of A Link Rotator: Why & When To Use Rotating Links?

Note: If the destination URL can not be used as a Deep Link, the following indication will appear.

Step 7: Click the “save link’’ button and your link with the deep linking feature will be saved and available for sharing.

Also read: Revamp Your Online Branding with Branded Short Links 

FAQs

What are the two types of deep links?

The two types of deep links are:

Standard Deep Links: These are deep links that take users directly to a specific page or content within an app. For example, a standard deep link could take a user to a specific product page within an e-commerce app.

Deferred Deep Links: These are deep links that not only take users to a specific page within an app but also carry additional information about the user or the context of the link. This information can be used to personalize the user experience within the app. For example, a deferred deep link could take a user to a specific product page within an e-commerce app and also provide information about a promotion that the user is eligible for. Deferred deep links are typically used in marketing campaigns to deliver personalized experiences to users.

How do you create a deep link in HTML?

You can create a deep link in HTML by adding an anchor tag with a specific target location. Here’s an example:

<a href=”https://example.com/page#section”>Click here to go to the section</a>

In this example, “https://example.com/page” is the URL of the webpage, and “#section” is the ID of the section you want to link to. To create a deep link, you simply add a “#section” to the end of the URL in the “href” attribute of the anchor tag.

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Arslan Jadoon

Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

YouTube playlists are a feature that allows users to organize and view a series of videos together. Users can create their playlists or add videos to existing playlists created by other users. Videos in a playlist can be rearranged, edited, or removed at anytime. 

Deep links directly link to specific content within an app rather than simply linking to the app’s home page. 

Using a deep link to share a YouTube playlist allows the recipient to immediately access and view the playlist without having to search for it within the app. Also, deep links can contain information about the content, such as the specific video or playlist, so recipients know what they click on and why it is relevant. 

Using deep links to share YouTube playlists can also help increase the app’s engagement and retention. As a result, recipients are more likely to continue using the app after being directed to the specific content they are interested in.

Also Read: YouTube URL Shortener-A Must Have For Every YouTuber

Here’s how to share YouTube playlists on mobile and computer devices:

How to share Youtube playlist with deep links on a mobile device?

Follow the steps below:

Step 1: Open YouTube on your mobile phone and tap the profile icon in the top right corner. 

Step 2: Tap “your channel” from the drop-down menu.

Step 3: Tap “playlist” on your mobile screen. 

Step 4: Open the playlist you want to share.

Step 5: Tap three dots alongside the playlist. 

Step 6: Tap share to share the playlist. 

Step 7: Tap Copy link to copy the link and create a deep link for your YouTube playlist.

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Create a deep link for YouTube Mobile Playlist: 

Step 8: Sign in to Replug or create an account for free. 

Step 9: Select the desired campaign on the main dashboard or create a new campaign. 

Step 10: Enter the YouTube playlist link in the “URL to shorten” section under the campaigns section, and click create. 

Step 11: You’ve your newly created Replug link. Click the edit icon to customize the link. 

Step 12: Turn on the Deep link button and verify that deep links are allowed for the link.

Step 13: Click the update button to create a deep link for your YouTube playlist. 

Note: To find the deep link, Go to the manage section on the main dashboard > Click Replug links. 

Also Read: How to Build Your Brand on YouTube &#8211; Branding on Youtube the Right Way!

How to share YouTube playlist with deep links on a computer device?

Step 1: Open YouTube on your computer and click the profile icon in the top right corner.

Step 2: Click “your channel” from the drop-down menu.

Step 3: Click playlists on your screen. 

Step 4: Click “view full playlist” under the playlist you want to share. 

Step 5: Click three dots at the end of the playlist, then click share. 

Step 7:  Click Copy to copy the link and create a deep link for your YouTube playlist. 

Also Read: How to change YouTube URL name using a URL shortener tool?

Create a deep link for a YouTube computer playlist:

Step 8: Sign in to Replug or create an account for free. 

Step 9: Select the desired campaign on the main dashboard or create a new campaign. 

Step 10: Enter the YouTube playlist link in the “URL to shorten” section under the campaigns section, and click create. 

Step 11: You’ve your newly created Replug link. Click the edit icon to customize the link. 

Step 12: Turn on the Deep link button and verify that deep links are allowed for the link.

Step 13: Click the update button to create a deep link for your YouTube playlist. 

Note: To find the deep link, Go to the manage section on the main dashboard > Click Replug links. 

FAQs

How to share a YouTube playlist on WhatsApp?

To share a YouTube playlist on WhatsApp:

1. Open the YouTube app on your mobile device and sign in to your account.
2. Find the playlist you want to share and tap on it.
3. Tap the “Share” button, usually represented by an icon of two arrows pointing in opposite directions.
4. Select “Share on WhatsApp”
5. Select the contact you want to share the playlist with
6. Your contact will receive a message with a link to the playlist

Alternatively, you can share the link by copying it and then sharing it on WhatsApp by creating a new message or pasting it into an existing conversation.

Please note that the person you share the link with needs to have the YouTube app installed on their device to view the playlist.

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Arslan Jadoon

Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

How many times have you heard the buzzword “deep links” and thought about googling it?

Deep linking has been around for a while, and if you’re a developer working in the tech industry or you have been doing affiliate marketing to make money, then you may know about this.

However, the rest of the readers might not be exactly sure what deep linking is and why they need to learn about it.

Replug users and blog readers are online marketers, affiliate bloggers, digital marketing gurus, web developers, and social media experts.

So it’s essential for us to discuss a vital topic in the link management industry to make sure that you don’t miss out on any user engagement opportunities.

Well, this article is going to help you explain what deep linking is and your brand can benefit from deep linking.

So buckle up because you might want to pick a few nuggets from the sections below.

What is deep linking?

A deep link is a pathway that drives users directly to a specific page or section of the website or mobile app without having to launch the app or open the website from the home page.

In simple words, deep links are administered by marketers or app developers to direct the users to a specific in-app location or website URL before the user decides to take off.

A brief history of deep linking

The concept of deep linking has been around since the early days of the web, but it wasn’t until the widespread adoption of smartphones and apps that deep linking really took off.

Deep linking went mainstream when social media platforms took over the internet marketing realm. In a nutshell, the convenience of linking to specific content or section within an app, rather than just launching the app from the home screen turned things around for this marketing tactic.

Imagine opening an app and going across different sections to reach a specific section within the app. It would surely take a while to do that. Therefore, deep linking is immediately adopted by digital marketers and app developers to improve engagement and conversion.

Importance of deep links

Brands now understand the power of quick user engagement. Therefore, they try to squeeze every marketing channel to attract, engage, and convert the audience.

No doubt, such engagement tactics do wonders for social media marketing along the way. Not only does a deep link improve user engagement, but it also positively impacts the conversion rate.

In 2023, deep links are specifically linked to mobile apps and social media platforms. However, deep linking has been around for a long time.

Pro-bloggers and veteran affiliate marketing would know that many affiliate networks offer a deep linking tool for affiliate marketers to generate deep links to advertisers’/brands’ product pages.

So affiliate marketers copy and paste the landing pages or specific product pages of brands/advertisers into the deep link tools to generate their custom affiliate URLs for their campaign.

Several affiliate networks offer the facility to create a deep link for the specific page of the advertiser’s website. Usually, it’s the landing page or a product page that affiliate marketers want to promote.

Impact Radius is a popular affiliate network that provides a deep linking tool for affiliate marketers. Take a look at the screenshot below:

Similarly, ShareASale is another well-known affiliate network that offers a custom link generator, which does the same thing. Here’s the screenshot:

How Does a Deep Link Work?

The way deep links work is that such links are created using a specific URL format that includes the full path to the specific page or content within the website or app.

Suppose a website that has a page with information about a particular product. The URL for the homepage of this website might be “http://www.examplewebsite123.com“, while the URL for the product page might be “http://www.examplewebsite123.com/products/product-name“.

In this case, when the deep link to the product page would be created, the web browser or app will open and navigate visitors directly to the specific product page using the deep link system.

Moreover, in the case of a mobile app, the app may need to be installed on the user’s device in order for the deep link to work properly.

Deep links can be created and used in a variety of contexts, including in emails, social media posts, advertising campaigns, and more. However, they’re widely used in the social media industry mostly by top-tier social media and communication apps.

Why deep linking is so critical in building great mobile journeys?

Deep linking helps brands and influencers create a seo friendly and effective engagement experience that facilities the overall user experience of the prospects and customers.

A great mobile journey is a term that describes how easy and quick the accessibility of a tool or app is for the target audience.

It’s the era of smart devices and mobile communication, so brands might not want to comprise the mobile-first user experience. No wonder companies pay close attention to building responsive websites these days.

Since deep linking assists businesses in providing customers with quick access to resources, it directly influences the conversion rate.

To understand why deep linking is crucial to building a great mobile journey for the audience, it’s important to dive deep into the key reasons to use deep linking for better mobile journeys:

Seamless integration

Deep linking allows for more seamless integration of mobile apps into the overall user experience, as it enables developers to create links that take users directly to specific pages or features within an app, rather than just the home screen. This can help to improve the overall flow and continuity of the user journey.

Intuitive user experience

By allowing developers to link directly to specific content or features within an app, deep linking can help to create a more intuitive user experience, as it makes it easier for users to find and access the information or functionality that they are looking for.

Conversion optimization

Deep linking can be used to optimize the conversion process by allowing developers to create links that take users directly to the pages or features within an app that are most relevant to their needs or interests. This can help to increase the chances of a successful conversion by making it easier for users to find and engage with the content or functionality that they are looking for.

Fast communication

Deep linking can help to facilitate fast communication between apps and websites, as it allows developers to create links that can be used to quickly open specific pages or features within an app. This can help to improve the overall speed and efficiency of the user journey.

User engagement

Deep linking can be used to drive user engagement by allowing developers to create links that take users directly to specific sections or features within an app that are likely to be of interest to them. This can help to increase the amount of time that users spend within an app, and can help to improve the overall user experience.

Customer retention

Deep linking can be used to improve customer retention by allowing developers to create links that take users directly to the features or content within an app that are most relevant to their needs or interests. This can help to keep users engaged with an app and can help to increase the likelihood of them returning to the app in the future.

Benefits of Deep Linking in Mobile Apps

Deep linking has essentially become more useful to social media platforms and mobile applications after the vast adoption of mobile devices globally. The concept seems more like an engagement strategy for mobile users, let’s dive deep into the benefits of deep linking in mobile apps:

Access to location-based content

Deep linking allows you to link directly to a specific location-based page within an app, which can be useful if you want to direct users to content that is relevant to their current location.

Often companies have different versions of the apps or websites, so deep linking helps them navigate the users to the appropriate app or website version based on their country or city.

Personalized user experience

It can be used to provide a more personalized user experience by linking users directly to the content that is most relevant to them or the app version designed for them.

This can be especially useful for e-commerce websites where deep linking can be used to direct users to a specific homepage based on their IP address or other location-detecting parameters.

Target a specific audience segment

Brands and entrepreneurs try to segment their audience whether they’re doing email marketing or social media advertising. Once they successfully do that, it makes it easier for them to reach out to a specific segment of the audience.

This is where deep linking comes in handy when companies and experts can generate specialized deep links based on the credentials of the specific segment.

Speed up the communication

No doubt that deep linking can speed up the communication process by allowing users to access specific content within an app quickly and easily. This can be especially useful in situations where users need to access information quickly, such as when they are trying to make a purchase decision.

Improve conversion rate

By providing a more personalized and relevant user experience, deep linking can help to improve the conversion rate for an app or website. This can be especially important for e-commerce apps, where deep linking can be used to direct users to specific product pages and increase the likelihood of a sale.

You must have noticed that sometimes when you visit a rather big e-commerce store, it automatically detects your country or sometimes directs you to your country-specific online store version.

Improves search engine discoverability

One of the key benefits of deep linking is that it also allows search engines to easily index and rank specific pages or content within a website or app, which can lead to better search engine optimization (SEO) and improved discoverability.

How to create deep links using Replug?

Replug is among the best link management tools that offers URL shortening, deep linking, bio links, QR codes, and several other URL management services.

One of the features of Replug is deep linking. I’ll use the TikTok example, meaning I’ll create a deep link for a TikTok video just to showcase how it’s done.

If everything goes perfectly, the short URL will be created as a deep link and it would open the same TikTok video in the TikTok app on clicking on that short link.
Interesting read: How To Put A Link In TikTok Bio?

Let me walk you through how you can create deep links using Replug:

• Step1: Log in to your Replug account

To create a deep link using Replug, log in to your Replug account. Create an account if you haven’t signed up yet. Replug has a 14-day free trial offer.

• Step 2: Create brand & a shortener campaign (skip if it’s already created)

In the next step, you have to create a brand. Navigate to manage and click on Brands.
Once you have landed on the brand’s webpage. Click on the New Brand tab and create your custom brand.
Now create a shortener campaign. Navigate to Manage and click on the Campaigns tab.

Go ahead and create a campaign. Provide an appropriate campaign name.

Note: Remember you need to create a link-shortening campaign. Don’t check any other boxes such as retargeting or call-to-action, etc.
Related: Share YouTube videos using deep links?

• Step 3 : Go to the deep links section
  

Once you successfully create your campaign in the Replug account, go to the deep links area.

To access the deep links section, click on the profile icon from the top left of the dashboard and then click on the “deep links” option.

• Step 4: Choose the platform

This is the step where you’d have to choose the platform for the deep link campaign. After landing on the deep links section page, there will be dozens of options across different categories.

Click on the icon of the platform you want to create your deep link for, for instance, TikTok or Pinterest. Once you click on the platform icon, a popup window would appear.

• Step 5: Adjust the formatting

The popup window as shown in the above image would be a deep link integration area where you get a chance to adjust the formatting of the deep link.

Moreover, this integration area would also showcase different available deep link formats/options for each platform.

Once everything looks okay, just click on the “create deep link” button to go ahead.

• Step 6: Create a deep link-enabled short URL

The last step is also crucial to the whole deep link creation process. It’s the section where you input the associated URL as well as choose the appropriate campaign.

When everything goes smoothly, there shouldn’t be a problem. Turn on the deep link option for the link using the toggle, just in case.

Also, makes sure that the deep link is supported for the URL. Fix the URL formatting if the deep link is displaying an error.

Once everything seems okay, go ahead and save the link. Now you have created a deep link for your favorite social media platform.

As I said earlier that if everything works out fine, the short link would be used as a deep link and it would open the TikTok video in the TikTok app. I tested this short URL and it did open the TikTok video in the TikTok app.
Try it yourself: https://replug.link/CS2titok

FAQs about deep links

What happens when the user is deep linked into an app they don’t have installed?

When a user clicks on a deep link but doesn’t have the relevant app installed, then there are two possibilities that could happen depending on the platform or app. The deep linking system would either open the web version of the app or take you to the relevant app store to install the specific app.

Deep link vs. hyperlink – what is the difference?

A deep link is a mobile link that directs the user toward the relevant app instead of the website. Whereas the hyperlink is a link that sends the website visitor to the specific page or website it’s linking to using a web browser regardless of the device.

What is the biggest benefit of deep linking?

The most important one is that it provides end-users with quick access to the content within the app or website.

Hassaan Khan

Hassaan Khan is a freelance writer for SAAS companies, e-commerce stores, and niche websites. He has contributed to SEMrush, ThriveGlobal, BloggingCage, AllBloggingTips, and several other publications. He builds niche websites, publishes e-books, and helps website investors with his done-for-you niche site-building service.

Many people share YouTube videos to introduce others to new music, movies, or other content they have discovered and enjoyed. Sharing YouTube videos can be a great way to connect with others and share your interests and passions.

Deep links allow you to share a specific point in a YouTube video rather than just the video’s main link. This can be useful if you want to share a specific video section, such as a specific song or scene. 

Additionally, deep links can allow users to bypass ads or other content at the beginning of a video.

Read Now: Links On Youtube: The Ultimate Guide

You can share YouTube videos with deep links from your mobile device or computer. Follow the steps below to get started:

How to share YouTube videos with Deep links on mobile phones:

Step 1: Open Youtube from your mobile phone and play the video you want to share. 

Step 2: Tap the share button below the video you played. 

Step 3: Tap copy link to copy the link and add a deep link feature to your link.  

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Step 4: Go to app.replug.io. Sign in or create an account. 

Step 5: Choose the desired campaign on the main dashboard or if you’re new, create a new campaign in just a few seconds. 

Step 6: Once selected the campaign, paste the YouTube video link in the “URL to shorten” section below the campaign section. 

Note: Here, you can add UTM parameters to your video link.

Step 7: Click the create button to create a new link. 

Step 8: Click the edit icon and customize your link. 

Step 9: Turn on the deep link button and click update. Your YouTube video link now has deep link enabled. 

Note: To find your newly created Replug link, go to manage on the main dashboard and click Replug links. 

How to share YouTube videos with Deep links on computer devices:

Step 1: Open YouTube on your computer and play the video you want to share. 

Step 2: Click share below the video you just played. 

Also Read: How to Build Your Brand on YouTube; Branding on Youtube the Right Way!

Step 3: Click copy to share the video link or to create a deep link for your video. 

Step 4: Sign in to Replug or create an account. 

Step 5: Choose the desired campaign on the main dashboard or if you’re new, create a new campaign in just a few seconds. 

Step 6: Once selected the campaign, paste the YouTube video link in the “URL to shorten” section below the campaign section. 

Step 7: Click the create button to create a new link. 

Step 8: Click the edit icon and customize your link. 

Step 9: Turn on the deep link button and click update. Your YouTube video link now has deep link enabled. 

Note: To find your newly created Replug link, go to manage on the main dashboard and click Replug links.

Also Read: YouTube URL Shortener-A Must Have For Every YouTuber

FAQs

What is YouTube deep linking?

YouTube deep linking refers to a specific video or playlist on the YouTube platform rather than the YouTube homepage or channel. This allows users to easily access the desired content without searching for it or navigating through a channel. It can be done by using the unique URL of a video or playlist.

What is the difference between deep links and dynamic links?

Deep links and dynamic links are both types of links that can be used to redirect users to specific content within an app or website. However, there are some key differences between the two.

Deep links take users directly to a specific location within an app or website. They typically provide direct access to specific content, such as a product page or website section. Deep links can also trigger specific actions within an app, such as opening a page or performing a specific task.

Dynamic links, however, can change depending on the context in which they are used. These links can redirect users to different locations or content based on factors such as the device they are using, the platform they are on, or the time of day. Dynamic links can also redirect users to different versions of an app or website depending on their devices, such as a mobile app or a web-based version.

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Arslan Jadoon

Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.