Tag: white label

As 2025 unfolds, the race to find the ultimate link management tool is more intense than ever. 

Marketers and businesses are no longer settling for basic link functionalities—they’re on the hunt for stronger solutions that deliver advanced analytics, retargeting, and branding capabilities. 

If you’ve also been exploring tools like Linkly but feel room for improvement. This comparison will introduce you to Replug—a top Linkly alternative. 

Both platforms are designed to empower marketers with branded links, redirecting features, and advanced branded management, but how do they truly stack up? 

In this Linkly vs. Replug blog, we’ll compare these platforms side by side, dissecting their features, pricing, and limitations to help you discover the perfect fit for your link management needs.

Overview	Linkly	Replug
Description	Linkly– a simple link management tool founded to provide marketers with a straightforward tool for link creation and basic analytics, Linkly has gained traction among businesses looking for a no-frills approach to link management.	Replug positions itself as a comprehensive link management and marketing platform. It goes beyond simple URL shortening to offer a suite of tools designed to enhance your marketing efforts across various channels.
Pricing starts from	$34/month	$19/month
Best for	Link rotations and retargeting	Complete link management

Also read: Custom URL shortener: Benefits, purpose, and the best tools

Feature-by-feature analysis Linkly vs. Replug 

Feature comparison	Linkly	Replug
Link management
Link shortening	Yes	Yes
Custom links	Yes	Yes
SMS links	Yes	Yes
Deep links	Yes	Yes
Custom domains	Yes	Yes
UTM tags	Yes	Yes
Link cloaking	Yes	Yes
Link disguising	Yes	Yes
Bulk link import	Yes	Yes
Bulk link export	Yes	Yes
Link previews	Yes	Yes
Password protect short link	No	Yes
Link expiration	Yes	Yes
Traffic routing and retargeting
Link rotation	Yes	Yes
Link redirection	Yes	Yes
Retargeting pixel	Yes	Yes
Redirect by country	Yes	Yes
Redirect by device	Yes	Yes
A/B test links	No	Yes
Campaigns
Campaign management	No	Yes
Custom CTA’s	No	Yes
3rd-party/ Custom widgets	No	Yes
Link-in bio	No	Yes
Link shortening	Yes	Yes
Retargeting pixel	Yes	Yes
Bio links
Editable template	No	Yes
Ability to add title, description	No	Yes
RSS feed	No	Yes
Custom theme	No	Yes
Multiple button style	No	Yes
Verification button	No	Yes
Social links	No	Yes
Cards	No	Yes
Images / Videos	No	Yes
Bio-links preview	No	Yes
Editable alias	No	Yes
White-label solution
White-label dashboard	No	Yes
Personalized favicons, colors, domain	No	Yes
QR-codes
Dynamic QR codes	Yes	Yes
Custom colors	Yes	Yes
Multiple download formats	No – Only PNG	Yes
Customizable QR codes	Yes	Yes
Analytics & reporting
Link analytics dashboard	Yes	Yes
Shareable analytics dashboard	Yes	Yes
Analytics of unique redirects	Yes	Yes
Real-time analytics	Yes	Yes
Filter by month	Yes	Yes
Visitors by country	Yes	Yes
Unique clicks	Yes	Yes
UTM tracking	Yes	Yes
QR scans	No	Yes
Branded domain 404 redirect	Yes	Yes
Data export CSV	Yes	Yes
Email reports	No	Yes
301 redirect code	Yes	Yes
Chrome extension	Yes	Yes
Customer support
Dedicated support	No	Yes
Onboarding & call support	No	Yes
Workspace/ user
Team/ user dashboard	Yes	Yes
Workspace protection	Yes	No
Inviting user via email	Yes	Yes
Team member role – Admin	No	Yes
Team member role – Guest/ Viewer	No	Yes

A detailed comparison of Linkly vs. Replug

Now that we have a basic understanding of Linkly and Replug, the ultimate Linkly alternative. Let’s dive into a detailed comparison of their features, user interface, and other important pointers. This will help you determine which platform aligns best with your specific needs.

Link management and organization

Link management involves organizing, tracking, and optimizing URLs across various digital marketing channels. 

Linkly link management

• Create branded links with a custom domain: Linkly allows you to use your own branded domain, enhancing brand visibility and trust with custom short links.
• Offers simple tagging for categorization: Tags help categorize links for quick identification, but they may lack more advanced tagging options.
• No option to create password-protected links: Unlike other platforms, Linkly doesn’t allow you to add password protection for extra security on short links.
• Easily delete or disable links: Links can be quickly deleted or disabled from the platform, making it easy to manage active and inactive links.
• Quick QR codes: Linkly enables you to generate custom QR codes for your links, streamlining access and providing valuable tracking insights.
• Offers easy link cloaking capabilities: Link cloaking is simple to implement, helping you hide long URLs and protect affiliate commissions.
• Create custom social media link previews: Customize how your links appear on social media platforms, improving click-through rates and engagement.

Replug link management

• Advance URL shortener: Transform generic links into branded ones and share them with your audience to drive more traffic. Track performance with each click to measure your impact.
• Provides a clear dashboard for tracking links and campaigns: The dashboard is user-friendly and provides a comprehensive view of your links and their performance.
• Supports advanced tagging and categorization options: With Replug, you can apply link tags and categories, improving link organization and searchability.
• Includes a search function to quickly locate specific links: A search feature allows fast access to specific links, ideal for large collections.
• Allows creation of password-protected links or setting expiry dates: You can protect your links with a password or set an expiration date, adding a layer of security and control.
• Instantly create dynamic QR codes for your links: Easily generate dynamic QR codes that can be updated without changing the original link, perfect for print and digital media.
• Deep linking for smooth navigation: Deep linking ensures users are directed to the right content in-app, enhancing their experience and reducing drop-offs.

• Add favicons to your links with ease: You can easily add favicons to links, creating a more personalized and professional look for your URLs.
• Allows easy link cloaking capabilities: Replug also provides simple link cloaking options, ensuring a cleaner and more branded URL for your campaigns.
• Link previews for social media, SMS, or custom use: Replug lets you customize link previews, making them more appealing on social media, SMS, or other platforms to boost engagement.

Replug’s more advanced organizational features give it an edge, particularly for users managing a large volume of links or complex marketing campaigns.

Also read: Bitly vs Rebrandly vs Replug: Which is the best link management tool?

URL shortening and customization

Linkly URL shortening

• Slug customization: Linkly provides basic customization for the URL slug, but it lacks advanced options for optimizing links for SEO beyond the basics.
• Bulk link creation capabilities: Allows users to create multiple short links at once, making it efficient for campaigns requiring numerous URLs.
• Lack of advanced deep linking: Linkly doesn’t offer deep linking features that direct users to specific in-app pages for a seamless user journey.
• SEO-friendly URLs: Linkly supports SEO-friendly URLs by allowing the inclusion of relevant keywords in the URL path, improving visibility in search engines.

Replug URL shortening

• Dynamic link customization: Replug allows users to create dynamic URLs that can be updated with new destinations without changing the shared link.

Also read: Dynamic URLs vs. Static URLs

• Bulk link import functionality: You can import multiple links at once, which saves time when managing large link libraries.
• Custom domains for branded links: Replug supports the use of custom domains, allowing businesses to create branded short links that help reinforce brand recognition.
• SEO-friendly URLs: Replug ensures that users can create SEO-friendly URLs by customizing the slug and optimizing the link structure for better search engine performance.

• Automated link customization: Replug includes automation features like link tagging, UTM presets, and bulk editing, saving time and effort for SEO optimization.
• Custom-branded SMS links: Create personalized, branded links for SMS campaigns to boost trust and click-through rates.
• Mobile-first optimization: Links created in Replug are optimized for mobile users, with options for app deep linking and responsive URLs for better user experience.

Bio-link pages

Linkly bio-link

• Lacks the bio-link feature: Linkly does not provide the option to create customizable bio-link pages to consolidate multiple links like its competitors.

Replug bio-link

• Customizable bio-link pages: Replug allows users to create personalized bio-link pages with branded designs matching their brand identity.
• Add brand name to your bio link: Include your brand name directly in your bio link to strengthen brand visibility and recognition.

• Add multiple links to one page: Use a single bio-link page to house multiple URLs, including videos, text, cards, and social links, making it easy for users to navigate to specific content.

Also read: 7 benefits of bio links you need to know: your ultimate manual

• RSS feed: Automatically display your latest blog posts or updates on your bio-link page with an integrated RSS feed.
• Add a tracking pixel to your bio-links: Enhance analytics by embedding tracking pixels to monitor audience engagement with your bio-links.

Traffic routing and retargeting

Linkly retargeting and traffic distribution 

• Simple routing rules: Enables straightforward link rotation setup of routing criteria without requiring technical expertise.
• Manual traffic distribution: This allows you to control how much traffic is allocated to each variation in your links.
• Redirect users based on country: This enables you to redirect users to specific URLs based on their country, ensuring they access region-specific content or offers.
• Robot and spider blocking: Linkly allows you to block bots and search engine spiders from crawling your links, ensuring better control over your traffic and analytics.
• Device-based routing: Directs users to mobile or desktop-optimized pages depending on the device they are using.
• Simplified pixel setup: Provides an easy-to-use interface for attaching retargeting pixels to your links without technical hurdles.
• Limited platform integrations: Offers basic retargeting support but integrates with fewer platforms like Meta, Google Pixel, etc, compared to advanced tools.

Replug retargeting and traffic distribution 

• Geo and device-based routing: Replug allows you to route traffic based on location or device type, ensuring a personalized experience for users.
• A/B testing for campaigns: Test multiple URLs or landing pages to determine the best-performing version for your audience.
• Custom routing rules: Set advanced rules to direct traffic to specific pages depending on user behavior or preferences.
• Dynamic link rotator: Easily adjust traffic distribution between URLs during A/B testing based on performance insights.
• Real-time analytics for optimization: Monitor real-time routing and testing results to tweak campaigns and maximize conversions.
• Add retargeting pixels to every link: Replug allows users to attach retargeting pixels from social platforms like Facebook, Google, or LinkedIn to any shortened URL, enabling precise audience tracking.
• Enhance ad relevance: Retarget users with personalized ads based on their previous interactions with your links.
• Track pixel performance: Monitor how well your retargeting pixels perform directly from Replug’s analytics dashboard, ensuring you can tweak campaigns for better results.

Call-to-action campaigns

Linkly CTA campaigns

• Missing CTA creation feature: Unlike Linkly alternatives, The platform has no option to add tailored call-to-action buttons to your links for enhanced conversion.

Replug CTA campaigns

• Customizable call-to-action: Replug allows users to create fully customizable CTAs that align with their branding and campaign goals.
• Personalized text and links: Customize CTAs with headlines, messages, links, and phone numbers for contact.

• Brand-consistent design: Use your brand’s colors and theme for a seamless, professional look across your campaigns.
• Multiple CTA Types: Users can create different types of CTAs, such as buttons, banners, or pop-ups, to drive user engagement.
• Control timing and positioning: Schedule when your CTA appears and adjust its placement for maximum visibility.

• A/b testing for optimization: Use A/B testing to refine and optimize your CTAs based on real-time performance data.

Also read: Boost Your ROI with Personalized Call to Action for a Website

Analytics and tracking capabilities

Linkly analytics

• Provides simple data visualization: Linkly offers clean and straightforward data visualization, making it easy to track clicks and key metrics through simple graphs and charts.
• Limited options for data export: Linkly provides basic data export functionality, but advanced options for exporting analytics may be limited for users needing deeper analysis.
• Click tracking: Get efficient click tracking, showing data like the number of clicks and the location of users to gauge engagement.
• Geographic insights: It provides location-based analytics, helping you understand where your audience is coming from.
• Device and browser tracking: Linkly can track the devices and browsers users are using to click on your links, aiding in more targeted campaigns.

Replug analytics 

• Real-time, in-depth analytics: The Linkly alternative – Replug, provides live tracking and detailed insights into link performance, click analytics, and user behavior for immediate campaign optimization.
• Geographic, device, and referrer insights: Understand where users come from, which devices they use, and what sources drive the most traffic to your links.
• UTM parameter tracking: Create and measure campaign effectiveness by tracking UTM-tagged links and identifying top-performing traffic sources.
• Campaign and link-specific tracking: Analyze performance at the campaign level or link level, track retargeting pixel data, QR scans, CTA campaign, and bio-link engagement.
• Detailed custom link and SMS analytics: Dive deep into custom link or SMS campaign data, including click-through rates, user engagement, and interaction metrics.
• Comprehensive data export options: Replug provides you a separate dashboard for all your reports. Export analytics data in flexible formats for further analysis, reporting, or integration with external tools.

Replug consistently offers more advanced and comprehensive options than Linkly in this feature-by-feature comparison. However, the best choice depends on your specific needs and the level of complexity you’re comfortable with in your link management tool.

Pros & cons comparisons – Linkly vs Replug

	Linkly	Replug
Pros	– Strong traffic routing capabilities – Simple and straightforward user interface – Supports UTM tracking for campaigns – Quick and reliable performance	– Complete link management solutions – White-label dashboard- Advanced retargeting features – Customizable CTAs and bio-links – A/B testing for CTA effectiveness – 24/7 customer support – Excellent value for money
Cons	– Pricing may feel high for the feature set – Limited options for data export – Basic visualization tools – Lacks advanced customization features	– No free plan currently available

Overall performance and user interface 

When it comes to link management tools, performance and interface are paramount. So consider your team’s technical expertise and the time you’re willing to invest in learning a new tool when deciding.

Let’s examine how Linkly and Replug measure up in these critical areas.

User interface

Linkly offers a clean and minimalistic interface designed for simplicity. It focuses on essential features without overwhelming users, making it an excellent option for teams who need straightforward link management and analytics. 

Navigating through key functions like creating short links, adding UTMs, and accessing analytics is intuitive, even for those with limited technical experience.

On the other hand, the Linkly alternative – Replug takes a more feature-rich approach with its user-friendly interface. Despite offering advanced tools like CTA campaigns, bio-link creation, and retargeting options, Replug organizes its dashboard neatly, ensuring a smooth user experience. 

You may also like: Top call-to-action tools – Proven CTA tips and tricks

Its modern design caters to both beginners and experienced marketers, allowing teams to find and utilize features quickly without a steep learning curve.

Link loading speed

Linkly focuses on delivering reliable performance with a lightweight tool optimized for quick link creation and tracking. However, it may lack advanced features that growing teams or data-heavy campaigns might require. Besides that, you may notice limited information available on server response times.

In comparison, the Linkly alternative – Replug offers complex link management tasks while maintaining stability and speed. All while providing capabilities like advanced click analytics, deep links, and traffic redirects. 

Replug’s customer support offers prompt and reliable assistance, ensuring users get quick solutions to their queries. With responsive support channels and helpful resources, navigating the platform is seamless for all users.

Linkly vs. Replug: Feedback from real users

	Linkly	Replug
Reviews	“Simple yet powerful link tracker” Verified user	“Powerful URL shortener with advanced features” Carlos T.
	“Easy to use” Verified user	“One of the best URL Shortner with Deeplinking” Verified user
	Great solution for link shortening specially for “mail:to” events” Anthony W.	“Very convenient platform to create Branded Links with Marketing & Reporting” Karen S.
		“Solid team behind Replug” Verified user
Support channels	– Live-chat  – Email support  – Knowledge base – Release notes  – Request a Linkly feature – Basic support	– Live-chat  – Email support  – Changelog  – Knowledge base  – Glossary  – Help center – Dedicated support – Onboarding & call support

A one-on-one pricing comparison – Linkly vs. Replug

When choosing a link management tool, pricing is often a crucial factor. Let’s break down the pricing structures of Linkly and Replug to help you determine which offers better value for your investment.

Plan	Linkly	Replug
Free	Offers a free tier with 1000 clicks every month	Offers a 14-day free trial
Basic	Up to 25k clicks – $34/mo	Up to 10k clicks – $19/mo
Pro	Up to 50k clicks – $59/mo	Up to 50k clicks – $49/mo
Agency small	Up to 100k clicks – $94/mo	Unlimited clicks – $79/mo
Agency medium	Up to 200k clicks – $154/mo	Unlimited clicks – $149/mo
Agency Large	Up to 500k clicks – $289/mo	Unlimited clicks – $299/mo
Agency Enterprise	Up to 1m click – $499/month	Unlimited clicks – $499/mo
Custom plans	No	Yes

Note: Replug also offers annual billing with a discount.

Ultimately, the better value depends on your specific needs and budget. If you’re looking for a simple, no-frills link management tool and have the budget for it, Linkly could be a viable option. However, If you require advanced features, the Linkly alternative – Replug offers them at a more competitive price point.

Our verdict 

If you’re looking for a tool that can grow with your marketing needs and integrate seamlessly with your existing workflow, Replug’s advanced features and integrations make it a compelling choice.

FAQs on Linkly vs. Replug 

Which URL shortener platform provides better value for money: Linkly or Replug?

Replug generally offers better value for money due to its more flexible pricing structure and comprehensive feature set, especially for businesses looking for advanced link management capabilities.

Which link management tool is better for small businesses: Linkly or Replug?

For small businesses with basic needs, Linkly might be sufficient. However, for small businesses looking to grow and leverage more advanced marketing strategies. The Linkly alternative – Replug’s scalable features and pricing make it a more versatile choice that can adapt to evolving needs.

What makes someone click on a retargeting ad?

The best retargeting ads are relevant, timely, and personalized. They resonate with the audience by addressing specific needs or interests, making them more likely to engage. These ads can effectively drive traffic to your website or product pages.

Why do I see ads for things I’ve already purchased?

This happens when retargeting campaigns don’t exclude previous buyers from their audience. Updating your audience settings can prevent unnecessary ads for items already purchased.

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Ever clicked on a link that seemed to stretch forever? URL shorteners are the magic wand to that problem.

They transform lengthy URLs into concise, manageable links. Whether you’re running an online business or just love sharing cool stuff, creating your very own URL shortener can be a nifty move.

In this guide, we will show you how to create your own link shortener.

Think of it as creating your own secret link language. Don’t worry, it’s simpler than you might think.

Let’s jump in and start shortening!

What is a URL shortener?

A URL shortener is a tool that takes a long URL and converts it into a shorter one. This can be useful for a number of reasons, such as:

• Making it easier to share links on social media or in text messages
• Reducing the amount of space a link takes up on a website or in an email
• Tracking the number of clicks on a link

There are many different URL shorteners available; some of the most popular ones include Replug, Bitly, and TinyURL.

To use a URL shortener, simply enter the long URL into the shortener’s website. The short URL will be generated. You can then copy and paste the short URL wherever you need to share it.

How to create your own URL shortener?

In this guide, we’ll explore two methods to achieve this: the traditional DIY approach and utilizing a service like white-label Solution.

Method 1: The DIY approach

Creating a custom URL shortener from scratch might sound complex, but it’s entirely achievable with some tech enthusiasm. Here’s a simplified breakdown:

Step 1: Choose a short domain

Select a short and memorable domain name for your URL shortener. Think “mylink.com.”

Step 2: Register your domain

Register your chosen domain through a domain registrar. Opt for a name that reflects your style. For instance, you could use a service like Namecheap to register.

Step 3: Get hosting

Choose a web hosting provider that suits your needs. This will be where your URL shortener lives. You might choose a provider like Bluehost.

Step 4: Create a database

Set up a MySQL database to store your shortened URLs and related data.

Step 5: Develop your URL shortener application

Create the user interface using HTML, CSS, and JavaScript. For the backend, use PHP to handle data and database interactions.

Step 6: Coding your URL shortener

Implement the logic to generate shortcodes, store URLs in the database, and manage redirection.

Here’s an example of how you might structure the backend PHP code for your URL shortener:

Step 7: Upload files to the hosting

Use an FTP client or hosting file manager to upload your application files.

Step 8: Configure database connection

Ensure your PHP files are properly configured to connect to your MySQL database. In the PHP code above, replace “localhost”, “username”, and “password” with your actual database host, username, and password.

Step 9: Implement redirection

Create a redirection script to retrieve the original URL and redirect users. Create a file named “index.php” in the “url-shortener” directory.

Here’s an example of how you might implement redirection:

Step 10: Finish installation

Visit your application’s URL and test your newly created URL shortener.

By following these steps, you’ve created a simple URL shortener that allows users to input long URLs and receive shortened links. This example uses PHP and MySQL to demonstrate the process, and you can further customize and enhance your URL shortener as desired. Remember to regularly update and maintain your application for security and functionality.

Also read: All about white label & why it can be a game changer for you!

Method 2: Get a white-label URL shortener from Replug

Another approach to creating your custom URL shortener is to utilize Replug’s white-label feature. This feature empowers you to customize the Replug experience with your branding elements, allowing you to make it uniquely yours. 

Here’s a step-by-step guide to setting up your white-label URL shortener using Replug:

Step 1: Sign Up for white-label Replug

Begin by signing up for Replug and accessing your account dashboard.

Step 2: Navigate to white-label settings

Click on the settings icon on your screen’s top right corner, and a dropdown menu will appear.

Select the “White-Label” option from the menu to access the rebranding settings.

Step 3: Configure general settings

In the general settings section, provide the following details:

• Agency name
• Favicon
• Logo
• Privacy policy URL
• Terms of service URL

Once you’ve added these details and any branded elements, click “Next step” to confirm your general settings.

Step 4: Set up domain settings

In the domain settings section, personalize your URL shortener’s domain name. For example, you can rebrand “app.replug.io” to “app.yourbrand.com.”

Enter your agency domain name and create a CNAME record with “Whitelabel.replug.io” in the DNS settings of your custom domain.

Step 5: Configure email settings

Fill in the fields in the email settings section to set up your white-label email settings:

• From email
• Sender’s name
• SMTP host address
• SMTP port
• SMTP username
• SMTP password
• Encryption

Step 6: Switch to the white-label version

Once you’ve completed the necessary settings, it’s time to switch to the white-label version of Replug.

Click on your profile name or icon at the top right corner to access the white-label version.

End note

The Replug white-label feature empowers you to infuse your branding into every aspect of the URL-shortening experience. You can create a seamless and professional extension of your brand by personalizing URLs, emails, reports, logos, and favicons.

This method is an excellent option for companies looking to expand their services without the complexity and resources required for developing new products.

With Replug’s white-label solution, you can effortlessly enhance your online presence and link-sharing capabilities.

FAQs on URL shortener

Why should I create my own URL shortener?

Creating your own URL shortener gives you greater control over your links, branding, and analytics. It’s ideal for businesses, marketers, and anyone looking to enhance their online presence and engagement.

Do I need coding skills to create a URL shortener?

It depends on the method you choose. The DIY approach involves some coding, but there are also services like white-label Replug that offer a no-coding solution.

What’s the benefit of using white-label Replug for URL shortening?

White-label Replug allows you to customize the URL-shortening experience with your branding. You can personalize URLs, emails, reports, logos, and favicons, giving your links a professional touch.

Can I track link analytics with my own URL shortener?

Yes, many DIY solutions and services offer link tracking and analytics features. You can monitor click-through rates, audience demographics, and more.

Is setting up my own URL shortener time-consuming?

The time required depends on your chosen method. The DIY approach might take a bit more time due to coding and configuration, while services like white-label Replug offer a quicker setup.

Ready to launch your own brand, But short on time? 

We’ve got you covered with two great options: white labeling and private labeling. Both can help your brand grow in unique ways, but which one is the right fit for you?

In this blog, we’ll break down everything you need to know about white label vs. private label. We’ll explore their similarities, drawbacks, benefits, and real-world examples. 

By the end, you’ll have a clear understanding of which strategy will help your brand thrive. Let’s get started!

What is white labeling?

White labeling means rebranding products or services developed by another company and selling them under your company’s name.

You’ve probably come across many white-labeled products without even knowing it because they were rebranded so smoothly. This makes it hard for most people to tell the difference.

White labeling is common in many industries, like food and beverages, electronics, and software. It helps businesses expand their product lines without needing to invest in research, development, or manufacturing.

Here are a few examples:

White-label example no.1: Replug – A SaaS white-label solution

One perfect example of white-label software is Replug. It’s a powerful link management tool packed with advanced features. With Replug, you can fully customize the dashboard with your brand’s colors, favicons, and logos, making it feel like your own.

But Replug is more than just a branding tool. It also offers fantastic link management features, like retargeting pixels, bio-links, deep links, and the ability to create custom CTAs. This is a classic example of white labeling, ideal for businesses looking to boost their marketing while keeping everything aligned with their brand.

White-label example no. 02: Printful

Printful is a print-on-demand company that lets businesses create and sell custom products like t-shirts, posters, and accessories without dealing with inventory or production. Companies can design their own graphics and logos, which Printful prints and ships under the company’s brand. This allows businesses to offer customized products easily and quickly without needing their own manufacturing facilities.

White-Label example no.03: Printify

Printify is a print-on-demand platform. It allows users to design and sell custom products online without needing to maintain an inventory. Printify connects its users with a vast network of print providers worldwide, offering a wide range of custom-printed products. Printify plays a significant role in the white-label market, particularly in the print-on-demand (POD) space. Through Printify, businesses can create white-label products like custom apparel, accessories, home goods, and more. Users can integrate Printify with major e-commerce platforms like Shopify, Etsy, WooCommerce, and others, making it easy to automate the sales and fulfillment process.

Top benefits of white labeling

Until now, you must have understood that white-label products are pre-manufactured items for you that are completely ready to be shipped with your brand logo. Here are some of the most prominent benefits of white-labeling. 

• Lower initial investment: White label products are often cheaper than private label because you’re not customizing them from scratch.
• Faster turnaround time: Since the product already exists, you can get it to market quickly.
• Less risk: You don’t have to worry about the product failing to meet quality standards or market demands.
• Scalability: Easy to scale up or down production based on demand.

Read more: 13 Best white label marketing tools for agencies in 2024

Drawbacks of white labeling

Now that you have gone through the similarities, it’s time to go through the drawbacks.

• No customization: The product itself is typically not customized for each purchaser; it remains the same for all buyers.
• Brand differentiation: Your product might be similar to offerings from other brands.
• Profit margins: Profit margins can be lower due to competition from other white-labeled versions.

Read more: Learn the Art of Branding

What is private labeling?

Private labeling is a business strategy where a retailer or company contracts with a manufacturer to produce a product under their own brand name. The retailer essentially “outsources” the manufacturing process while controlling the branding and marketing of the final product.

Private label example no 01: Heyday

Heyday, a brand specializing in consumer electronics, follows this model. Although they don’t handle manufacturing directly, they supervise the process and affix their label to top-quality electronics manufactured by partnering companies. This allows them to offer customers products that reflect their brand identity.

Private label example no. 02: Stone & Beam

It’s one of the most successful private-label brands. Stone & Beam, known for its furniture line, utilizes private labeling. They partner with manufacturers to produce furniture items under their brand name. By overseeing manufacturing standards and design elements, they ensure that the products meet their quality standards and resonate with their customers.

Benefits of private labeling

• Be your own brand boss:  From product to packaging, make it all your own. Partner with a trusted packaging labels manufacturer to give your customers a brand experience they’ll remember!

• More profit for you: Private labeling often allows for more control over production costs. By bypassing some middlemen, you can potentially increase your profit margins compared to selling established brands.
• Customer loyalty: Create products people love under your brand. Watch them come back for more!
• Solve specific needs: See a gap in the market? Private labeling lets you create the perfect product to fill it!

Drawbacks of private labeling

• Higher costs: Development and minimum order quantities can be expensive.

• Longer lead time: Customization takes time, delaying product launch.
• Minimum order quantities: Manufacturers often have minimum order quantities (MOQs) for private-label products. This can be a barrier for smaller businesses starting out.
• Risk of failure: If the product doesn’t resonate with consumers, you’re stuck with it.

However, keep in mind that just because a product has your label doesn’t mean customers will automatically recognize it. You’ll still need to invest in marketing and building brand awareness for your private-label line.

Similarities between white label vs private label

Similiarity	Description
Product origin	Both utilize a product manufactured by a third party.
Branding control	The retailer or company has complete control over the branding, including logo, packaging, and marketing materials.
Sales and distribution	The retailer or company is responsible for selling and distributing the final product through their own channels.

Difference between white label vs private label

Differences	White-label	Private-label
Level of customization	Lower	Higher
Branding focus	Generic (may have minimal branding options)	Strong focus on creating a unique brand identity
Product development	Little to no control over product development	More involvement in product development, potentially including formula tweaks or feature adjustments
Minimum order quantities (MOQs)	Typically lower	May have higher minimum order quantities due to the potential for more customization
Cost	Generally lower	Generally higher

Related: The Ultimate Guide to Replug’s White Label Software for Agencies

When to choose the white label or private label?

In white label vs private label, the best option for you depends on your business goals and resources. Here’s a quick guide:

• Choose white label if: You need a product quickly, like a custom hat, have limited resources, and want to test the market before investing heavily in branding.
• Choose a private label if: You have a clear brand vision, want a unique product offering, and are willing to invest time and money upfront.

Ultimately, both white-label vs private-label strategies can be successful. You can choose the path that propels your business forward by carefully considering your needs and limitations.

FAQs on white-label

What is white label vs private label?

Both white-label and private label involve customizing a pre-made product, but white-label offers less customization (think generic packaging with your logo)  while private label gives you more control over design and features (like a store-brand cereal with a unique recipe).

Is private labels cheaper than national brands? 

Private-label products can be cheaper for retailers to purchase, which can translate to lower prices for consumers. However, only sometimes.

What are some examples of white-label products? 

White-label products can be anything from clothing and electronics to software and supplements.

Is private labeling a good business strategy? 

Private labeling can be a good strategy for businesses looking to build brand loyalty and higher profit margins. However, it requires careful planning and execution.

White-label marketing tools cover a wide range of needs, each with its own specialty—whether it’s custom branding, social media management, SEO, or CMS services. 

That’s why we’ve put together this guide to simplify your selection process. 

Stick with us as we break down the options and help you find the perfect fit for your needs.

What is a white-label tool?

A white-label tool is a pre-built software application or service that can be customized with your own branding elements.

Here’s a breakdown of the concept:

The core product: A developer creates a software tool with all the essential features but without any specific branding.

Customization: You, the business owner, purchase this tool and personalize it with your brand identity. This could include:

• Adding your logo and color scheme.
• Modifying the user interface (UI) elements to match your brand style.
• Customizing the content and messaging within the tool.
• And much more…

The final product: You then offer the white-labeled tool to your customers or clients under your own brand name. This way they got a branded experience as if the tool was built specifically by your company.

Related: What is white-labelling?

How does white-labeling work in business?

White labeling can be applied to various aspects of a business. Some of the common include the following:

Category	Description
Software	Software companies can white-label software applications and resell them as their own. This allows them to offer branded solutions without the cost and time investment of developing software from scratch.
Marketing tools	Marketing and other types of agencies can white-label email marketing platforms, link management tools, or social media management tools to offer these services to their clients under their own brand.
Websites	Website builders can provide white-label solutions, allowing clients to create custom websites without any branding from the builder.

14 best SAAS white-label tools for agencies

1. Replug – White-label link management tool

At the top of our list is Replug, an all-in-one link management tool packed with advanced branding features. With Replug’s white-labeling, you can customize everything to match your brand—from logos and favicons to titles, meta images, descriptions, agency names, domains, branded reports, and emails.

Replug makes it easy to create optimized URLs and unique slugs that represent your brand perfectly. You can also track click-through and conversion rates to see how well your links are performing.

Need to shorten a lot of links at once? No problem—Replug lets you import files for bulk link shortening. Plus, you can turn visitors into customers by adding retargeting pixels to your links or creating branded microsites for your clients using the bio link feature.

Safety is a top priority for Replug. The platform scans and checks links in real time blocks malicious URLs and uses phishing detection algorithms to keep everything secure. The best part? Replug offers affordable and scalable pricing, so it can grow with your brand or agency’s needs.

Here’s what you get with the Replug white-label solution:

• URL shortening 
• White-label dashboards
• Link rotator
• QR codes
• SMS links
• Custom CTA’s
• Deep links 
• Bio-links
• Link analytics
• Retargeting pixels

Pricing of Replug

Replug’s pricing is both affordable and flexible, allowing you to scale your plan as your brand or agency grows. The white-label pricing plans start at $79 per month (with a free trial) and include a host of advanced features. 

2. Short.io – White-label domain

Short.io is a user-friendly tool that helps you create branded short links, making long URLs shorter and easier to share. It’s perfect for social media, emails, and text messages.

While it doesn’t offer a white-label dashboard like Replug, you can still white-label your links with your custom domain. Additionally, you can track clicks and user behavior on your links, providing valuable insights for your marketing campaigns and website optimization efforts.

Pricing of ShortIo

Regarding its pricing, there’s no specific mention of white-label links, although the platform does reference this on the homepage. Most of the tool’s advanced features are included in the enterprise plan, which costs $148 per month.

Related: How to Create a Custom URL: Step-By-Step Guide

3. ContentStudio – White-label social media software

ContentStudio is your go-to solution for managing social media effectively. It helps you discover trending topics and curate engaging content to keep your audience glued.

Besides that measure metrics such as total engagement, audience growth, top-performing posts, and many more.

One of its standout features is the ability to white-label files or reports. This white-labeling feature is beneficial because it allows you to present your content as if it were created entirely by your own team, strengthening brand recognition and creating a smooth user experience.

These white-label reports are like tailor-made suits, perfectly fitting the needs and preferences of every client.

Other popular features:

• Content planning
• Content curation
• Influencer search
• Content discovery
• AI caption generator
• Content automation
• RSS feed reader
• Content calendar

Pricing of ContentStudio

The tool offers three different pricing plans. The mid-tier plan starts at $49 per month and includes white-label reports along with many other advanced features.

Related: How to Measure Social Media Engagement: 12 Crucial Metrics

4. SE Ranking – White-label SEO tool

SE Ranking offers a self-hosted, white-label, cloud-based tool, along with a customized, performance-based invoicing platform that easily integrates into your service offerings.

With SE Ranking, you can automate reporting, create comprehensive marketing plans, check keyword rankings, monitor backlinks, and much more. The platform is user-friendly and serves as your ultimate support for excelling in search engine results pages (SERPs).

The white-label services allow you to make the platform uniquely yours by configuring your personalized domain name and removing any references to SE Ranking. Impress your clients with professional, branded SEO reports that can be automatically sent from your corporate email or manually dispatched as needed.

Pricing of SE Ranking

The platform currently offers three pricing plans, with white-label services available starting from the Pro plan at $109.00 per month.

You may also like: How To Create SEO-Friendly URLs

5. HubSpot – White-label email marketing software

Say goodbye to generic email marketing campaigns and hello to personalized, engaging content that drives results. HubSpot marketing automation platform puts the power of automation and analytics at your fingertips, allowing you to deliver the right message to the right person at the right time.

The platform allows you to fully white-label their product, replacing their branding with your own or your client’s logo across the platform, including the interface, email campaigns, notifications, and reports.

With automated white-label email campaigns featuring personalized messaging, you can guide prospects toward conversion, nurturing them through the purchasing process until they’re ready to buy. This is particularly advantageous for B2B businesses with extended sales cycles.

Pricing of Hubspot

Starts from $45/user/month if billed annually for small to medium-sized businesses. 

Related: How to track emails using UTM parameters?

6. DashThis- White-label project management software

DashThis is a marketing reporting tool designed to simplify creating data visualizations and reports. It excels at combining data from various sources like SEO, social media, and analytics platforms into a single, informative dashboard.

The white-label feature allows you to remove all references to DashThis and customize your analytics dashboards to reflect your own branding effortlessly. Additionally, you can start with preset report templates that include all the essential KPIs.

Pricing of DashThis

Dash offers up to four pricing plans, starting at just $149/month for the complete white-label dashboard. You can upgrade your plan as needed.

You may also like: A Complete Guide to Building a Brand Marketing Strategy

7. Domo – White-label reporting tool

Domo’s advanced analytics and visualization capabilities give you the tools you need to uncover insights, spot trends, and make smarter decisions.

Besides that domo ensures your client’s data remains secure within their environment while still allowing for comprehensive analysis. With its white label, you can completely customize the look and feel of the analytics reports platform to match your brand.

Pricing of Domo

To obtain pricing information, please contact the platform’s sales team.

You may also like: Usermaven- the best Google Analytics alternative

8. WordPress – White-label CMS Tool

WordPress offers a white-label option ideal for agencies and web developers who build websites for clients. Building a professional website doesn’t have to be complicated. With WordPress, you can create a stunning online presence that reflects your brand identity and engages your audience.

Remove all WordPress branding from the admin panel and public-facing website. This make sure your client’s brand takes center stage, fostering a professional image.

Pricing of WordPress

The platform offers various pricing plans and provides custom quotes for large enterprises. For more details, we recommend visiting the website.

You may also like: How to Create Highly Shareable Content?

9. Drupal – White-label CMS Tool

Need a CMS service that can handle complex websites and digital experiences? Look no further than Drupal. Drupal is a free and open-source content management system (CMS) used by millions to build and manage websites.

It allows users to personalize their profiles with their logo and preferred color scheme. It then automatically adds a white-label token to all outgoing URLs, ensuring email links and other links direct recipients to the user’s custom-branded website.

Pricing of Drupal

The basic Drupal modules are free, but there are no pricing details on the Drupal website. We recommend contacting the customer support team for specific information about your needs.

You may also like: Art of online branding

10. Asana – White-label project management software

Create dedicated workspaces for each client, allowing you to organize projects, tasks, and communication under a specific client brand. While full white labeling isn’t available, you can utilize custom fields and integrations to incorporate your agency’s branding within the Asana interface. Or provide clients with a streamlined view of their projects without exposing them to the full Asana platform. This can be achieved through custom integrations or dedicated dashboards.

Pricing of Asana

The platform offers pricing plans for individuals, small teams, and large teams. Custom branding features are available starting from the advanced pricing plan at $24.99.

Related: Abandoned Cart Email Examples & Tips That Actually Convert

11. Invoice Ninja- White-label payment platform

Invoice Ninja is a free invoicing and expense management software ideal for freelancers and small businesses.  It simplifies sending professional invoices, tracking time and projects, and managing client communication.  With its user-friendly interface, you can create branded invoices, accept online payments, and automate recurring bills.  

 Plus, for a professional touch, Invoice Ninja offers a white-label option that removes their branding, allowing you to completely customize the software with your own logo and colors.

Pricing of Invoice Ninja

Invoice Ninja doesn’t list the white-label pricing on their main pricing page, but the enterprise plan allows you to remove platform branding for $16 per month.

You may also like: Custom URL shortener: Benefits, applications, and the best tools

12. DashClicks – CRM

Scale your business and automate your marketing efforts with DashClicks. Its white-label CRM and marketing automation solutions help you to manage leads, strengthen relationships, and track ROI – all from one intuitive platform.

Pricing of DashClicks 

There are no such details mentioned about pricing on the website.

You may also like: Replug click analytics: Turn clicks into conversions

13. Simvoly – Website building tool

Create stunning websites and online stores without writing a single line of code with Simvoly. Its drag-and-drop builder and white-label options make it easy to bring your vision to life and showcase your brand to the world. 

Whether you’re a freelancer, agency, or entrepreneur, Simvoly gives you the tools you need to succeed online.

Pricing of Simvoly 

Starts from $59/month and goes up to $199/month

You may also like: What Are Personal URLs & Its Diverse Application

14. BlockSurvey – White-label survey tool

BlockSurvey is a privacy-focused survey tool that offers full white-label capabilities, making it ideal for businesses and agencies that prioritize data security. BlockSurvey ensures that your surveys are completely anonymous and encrypted, providing an additional layer of trust for your clients.

Pricing of BlockSurvey

BlockSurvey’s pricing is flexible, with a white-label option available with a team plan starting at $55 per month. It’s an affordable solution for agencies looking to provide branded, secure surveys to their clients without sacrificing data privacy.

10 Things to look for in your white label tool 

When choosing a SaaS white-label tool, it’s important to consider some of the following factors:

1. Branding

Can you easily add your logo, color scheme, and fonts throughout the tool? Does it allow customization of login screens, email templates, and other branding elements?

2. Custom functionalities 

Does the tool offer the level of control you need to tailor features and functionalities specific to your client’s needs? Can you disable unused features or create custom user roles?

3. Existing systems

Does the white-label tool integrate with your existing CRM, marketing automation platform, or other software you use?

4. Data security

How does the white-label provider ensure the security of your client data? Look for features like data encryption, access controls, and compliance with relevant security standards.

5. Uptime and reliability

Is the white-label tool hosted on a reliable platform with a high uptime guarantee? Ensure minimal downtime to avoid disruptions for your clients.

6. Scalability

Can the tool handle your growing client base and data volume? Choose a solution that scales with your business needs.

7. Support

Does the white-label provider offer adequate technical support to address any issues you or your clients encounter? Consider the availability and response times of their support team.

8. Pricing

Review the pricing structure of the white-label tool. Does it offer a model that aligns with your budget and client pricing strategies (e.g., per-user, tiered pricing)?

9. Ease of use

Is the white-labeled tool user-friendly for both you and your clients? Look for intuitive interfaces and available training resources.

10. Free trial or demo

Many white-label tool providers offer free trials or demos. Take advantage of these to assess the tool’s functionality and user experience before committing.

By carefully considering these factors, you can select a white-label SaaS tool that empowers your business to offer exceptional branded solutions to your clients while streamlining your operations and ensuring a positive user experience.

Related: Top 22 Personal Branding Tools To Upscale Your Marketing

Conclusion

Remember, the ideal white-label tool allows you to deliver exceptional branded solutions to clients, streamline operations, and ensure a positive user experience. By carefully considering the factors outlined in this guide, you can make an informed decision that propels your agency’s success.

FAQs on White-label tools

I’m concerned about data security with white-label tools. What should I look for?

Data security is crucial. When choosing a white-label tool, ensure they offer features like data encryption, access controls, and compliance with relevant security standards. Don’t hesitate to inquire about their data security protocols to ensure your clients’ information remains protected.

What are some popular white-label marketing tools for social media management?

The guide highlights two excellent options: PromoRepublic and ContentStudio. Both offer advanced collaboration features and customizable white-labeling, allowing you to seamlessly manage social media for your clients under your own brand.

Can I use white-label tools for email marketing as well?

Absolutely! The guide explores two popular choices – HubSpot and Brevo. While HubSpot offers full white-labeling, Brevo focuses on user-friendly campaign creation and tracking with white-labeling capabilities. Consider your specific needs and budget when choosing an email marketing tool.

Links serve as vital assets that connect your brand with the digital world, so having full control over them is essential. Branded Link management empowers you to safeguard your brand, optimize your marketing, and efficiently handle the many links your company generates. 

Therefore, a central link management tool is essential to enhanced collaboration, accurate tracking, and brand protection.  It can also help to increase brand awareness and streamline link sharing between colleagues.

Here’s what branded link management is and why it’s crucial for your company’s online success.

What is branded link management?

Branded link management, often referred to as branded link shortening is a specialized facet of link management that focuses on shortening, customizing, and optimizing links, particularly for branding and marketing purposes. 

Branded links are shorter and more user-friendly versions of URLs, and they often feature a custom domain that aligns with a brand or campaign.

Key aspects of branded link management:

• Customization: Branded links allow you to tailor URLs to match your brand, campaign, or content. For example, a long and complex URL can be transformed into a concise and branded link.
• Branding: By using branded links, you reinforce your brand identity in every link you share. This consistency can boost brand recognition and trust among your audience.
• Tracking and analytics: Branded link management tools often offer robust tracking and analytics features. This data helps you measure the performance of your branded links, enabling data-driven marketing decisions.
• Link security: Branded link management platforms often include security features that protect your links from malicious activities, ensuring the integrity of your brand’s online presence.
• User experience: Branded links are user-friendly and can enhance the overall user experience, as they are easier to remember and share.

Branded link management: why do you need it?

Companies, particularly those engaged in e-commerce, affiliate marketing, and social media marketing, benefit from using a link management tool for several compelling reasons:

1. URL shortening: 

A branded link management tool shortens long and cumbersome URLs, making them more user-friendly and aesthetically pleasing. This is particularly useful for sharing links on social media, in email marketing campaigns, and within content.

2. Tracking and analytics: 

Branded link management tools offer robust tracking and analytics features, allowing companies to monitor the performance of their links. This includes tracking click-through rates, conversion rates, and other essential metrics to assess the effectiveness of marketing campaigns.

3. Conversion analysis: 

Companies can analyze the conversion rates associated with specific links. This insight helps in optimizing marketing efforts and understanding which links are driving the most conversions and sales.

4. Branding: 

Branded links provide consistency and reinforce a company’s brand identity with every link shared. This consistency can boost brand recognition and trust among the audience.

5. Efficiency: 

Link management tools streamline the process of creating and managing links, saving time and reducing the risk of errors. This is especially valuable for companies that deal with a large number of links.

6. Social media traffic: 

Many link management tools offer features like bio links, which are crucial for social media marketers. These tools help drive social media traffic to the company’s website by providing a simple and appealing way to share links on platforms with character limits or visual constraints.

7. Lead generation and retargeting: 

Some link management tools go beyond shortening links and offer lead generation and retargeting capabilities, enabling companies to capture leads and re-engage with potential customers who clicked on their links.

Brand and manage your links with Replug:

A powerful link management tool can be the difference between success and obscurity. Replug is not just another option; it’s the best choice, and here’s why:

Branded short links: 

Replug’s link shortener transforms lengthy URLs into concise, branded short links. Your audience will remember and trust these links, and you can even use your custom domain for that extra touch of professionalism.

Link analytics: 

Replug provides in-depth link analytics, so you’re never in the dark about your link performance. UTM tracking allows you to monitor metrics at your fingertips, enabling data-driven decisions.

Bio links: 

Say goodbye to juggling multiple links. With Replug, you can consolidate all your branding needs into a single, sleek bio link. It’s a one-stop landing page to engage your audience effectively.

Also read: How to Add Multiple Links to Instagram Bio Using Replug?

Retargeting pixel: 

Lost sales don’t have to stay lost. Replug’s retargeting pixel enables you to re-engage potential customers across multiple networks, increasing your chances of conversion.

QR code: 

Create dynamic marketing interactions with QR codes. They’re versatile tools that can bridge the gap between the digital and physical worlds.

A/B testing: 

Experiment with up to 10 variations of your URLs to find the winning formula. Replug’s A/B testing feature helps you optimize your links for the best results.

Deep links: 

Guide your audience through smooth in-app experiences with deep links. These links enable users to navigate seamlessly within mobile apps, enhancing the customer journey.

Link rotator: 

Optimize user experiences by intelligently routing traffic based on user preferences. It’s a powerful tool for keeping your audience engaged and interested.

SMS links: 

Improve your SMS marketing efforts with bulk short links and insights provided by Replug. Enhance your messaging strategy and drive more conversions.

Call to action generator: 

Simplify your calls to action (CTAs) to increase engagement and conversions. Replug makes it easy to create effective CTAs that drive results.

Replug’s white label solution: Your brand, your link management

For businesses, agencies, and professionals looking to maintain brand consistency and provide top-tier link management services, Replug’s White Label Solution is the game-changer you’ve been waiting for. Here’s why it’s the ultimate choice:

• In-house link management: Replug’s White Label Solution allows you to have your very own, in-house link management tool. It’s an extension of your brand, ensuring a seamless user experience for your clients.
• Branded experience: Every interaction with your link management tool is a branded experience. Your clients see your branding, reinforcing your identity and building trust.
• Client control: With your white-label solution, you maintain full control over your client’s experience, ensuring that it aligns perfectly with your brand’s values and message.
• Streamlined workflow: Replug’s white-label tool streamlines the link management process, saving you time and reducing the risk of errors. It’s all about optimizing your workflow to be more efficient and productive.
• Data insights: Comprehensive data insights are at your fingertips. Understand how your clients are using the tool and gain insights to guide your services.
• Agency growth: As an agency, offering a white-label solution positions you as a full-service provider and strengthens your brand as a leader in your industry.

Suggested Read: The Ultimate Guide to Replug’s White Label Software for Agencies

Final verdict:

Replug is not just a link management tool; it’s a comprehensive solution that empowers your brand, streamlines your digital efforts, and positions you for success in a competitive online landscape. 

Whether it’s enhancing brand visibility with branded short links, providing a white-label solution for your agency, or offering a range of powerful features, Replug is the ultimate choice for those who aspire to stand out, make every click count, and unlock their brand’s full potential in the digital world. 

FAQs 

What is branded link management?

Branded link management combines link shortening with customization using your branded domain, creating links that reinforce your brand’s identity.

Can I track the performance of branded links with analytics?

Yes, our link management tool offers robust analytics, enabling you to monitor click-through rates, conversion rates, and other essential metrics for branded links.

Can branded link management be used by agencies for their clients?

Yes, agencies can benefit from white-label branded link management solutions like Replug to provide branded link management services to their clients.

What tools are available for effective link management?

Numerous tools and platforms are available, including Replug, which offers branded link management, analytics, custom domains, bio links and more. 

In the competitive field of marketing and branding, establishing a unique and trustworthy presence is vital. With Replug’s White label software, agencies can gain full control of their branding by customizing the platform with their branded custom domain, logos, interface, and more. 

In this guide, you’ll gain a better understanding of Replug’s White label solution, what it offers, and the numerous benefits it brings to agencies.

What is Replug’s white label software?

Replug’s White label software is a powerful and customizable link management and tracking solution designed for marketing agencies and businesses. This software allows users to fully customize the Replug platform, including adding their own branding elements such as logos, custom domains, interface designs, and more.

With Replug’s White label software, agencies and businesses can present the URL shortening and link tracking service as if they developed it themselves, reinforcing their brand identity and building trust with clients and customers.

Replug’s white label service: what’s in it for you?

Replug’s White label service empowers you to create a branded, trustworthy experience for your clients and customers. It allows you to enhance your services, strengthen your brand presence, and scale your marketing efforts efficiently.

Here’s what you’ll get with Replug’s White label software:

1. Full brand customization: Replug’s White label service offers complete brand customization. You can add your agency’s or business’s logos, color schemes, and favicons to the dashboard, creating a user interface that aligns seamlessly with your brand identity. This level of customization is essential for creating a branded experience for your clients and customers.
2. Branded custom domain: The service enables you to replace Replug’s domain with your own custom domain. This means that every link is shortened and shared under your brand’s name, reinforcing your brand’s online presence and credibility. Additionally, leveraging the benefits of domain protection helps safeguard your brand from potential cyber threats, ensuring the integrity of your custom links.
3. Branded reports and emails: Your agency’s or business’s name and domain are incorporated into all reports and emails. This personalizes your communication and reinforces your brand identity, making every interaction with your clients consistent and trustworthy.
4. Advanced link management tools: Replug’s White label solution provides access to a suite of advanced link management tools. This includes branded short links, deep links, A/B testing, traffic routing, customizable call-to-action overlays, and more. These tools empower you to optimize your marketing campaigns and enhance user engagement.
5. Retargeting capabilities: Replug’s White label service supports retargeting efforts. You can strategically place retargeting pixels and create campaigns to bring back visitors who didn’t convert, effectively maximizing your advertising and remarketing efforts.
6. Detailed Analytics and Reporting: The service offers detailed analytics and reporting features. This data allows you to gain insights into the performance of your marketing campaigns, track the effectiveness of your links, and make data-driven decisions to improve your strategies.
7. Cost-efficient scalability: Scaling up your services is made cost-efficient with Replug’s white-label solution. It provides a ready-to-use link management solution, allowing you to meet the demands of launching new services without incurring additional costs. This means you can expand your offerings and grow your agency or business without extensive time and resource investments.
8. User-friendly setup: Getting started with Replug’s White label solution is quick and easy. The user-friendly setup process ensures that everything runs smoothly, and your clients can easily navigate the platform.
9. Expert tech support: In addition to a user-friendly setup, Replug offers expert tech support. This means you have access to assistance whenever you need it, ensuring a seamless and hassle-free experience for you and your clients.

Replug white label: how to set it up?

Here’s a step-by-step guide to set up White label in Replug:

Step 1: Log in to your Replug account.

• Log in Replug or create an account for free. 

Step 2: Access white-label settings

• To access the White label settings, click on your profile name or image at the top right corner of the dashboard. This will display a drop-down settings menu.
• In the settings menu, click on the “White-Label” option to start the process of rebranding the Replug dashboard.

Step 3: Completing the white-label setup

• The White-Label setup process consists of three main sections: General Settings, Domain Settings, and Email Settings.

>> General setting

In this section, you need to provide the following details:

• Agency name: Enter your agency or business name.
• Favicon image: Upload a favicon image that represents your brand.
• Privacy policy URL: Provide the URL to your privacy policy.
• Terms of service URL: Provide the URL to your terms of service.
• Login page image: Upload an image for your login page.
• App loader image: Upload an image for the app loader.

Once you’ve added your agency name, branded logos, favicons, and other details, click on “Apply Changes” to confirm and save your general settings.

Also read: How to Shorten a Website Link: Step-by-Step Guide

>> Domain setting

In this section, you can personalize your domain name. For example, you can rebrand “app.replug.io” to a customized and branded domain like “app.yourbrand.com.”

To set up your White-Label dashboard with a custom domain, follow these steps:

• Enter the agency domain name where you want to set up your White-Label dashboard.
• Access the DNS settings of your custom domain.
• Create a CNAME record with the value “Whitelabel.replug.io.”
• After configuring your custom domain, select your branded custom domain from the dropdown menu.
• Click “Apply Changes” to confirm the action or “Discard Changes” if you want to remove your custom agency domain.

Note: In the White-Label version of the app, when a link is shortened using a campaign with no custom domain connected, the branded custom domain you’ve set will be used by default.

Also read: What is a Branded Short Domain and How Do I Get One?

>> Email setting

In the White-Label email settings section, you need to fill in the following fields:

• From email: Provide the email address that will appear as the sender’s address.
• Sender’s name: Enter the name that will be displayed as the sender.
• SMTP host: Specify the SMTP host settings.
• SMTP username: Provide your SMTP username.
• SMTP password: Enter your SMTP password.
• Encryption: Select the encryption method to secure your email communication.

Also read: How to Increase Click-Through Rate (CTR) using Branded Links?

Step 4: Switching to the white-label dashboard

• After completing the prerequisite settings, you can easily switch to the White-Label version of the dashboard. To do this, simply click on your profile name or icon at the top right corner.

And that’s it! You’ve successfully set up Replug’s White label feature, creating a branded experience for your clients and customers, while reinforcing your brand identity and enhancing your marketing services.

FAQs

What is Replug’s White label feature?

Replug’s White label is a customization option to brand the platform with your own logos, domain, and more.

What branding elements can I customize?

Agency name, favicon, privacy policy, terms of service, login page, app loader, and custom domain.

What are the benefits of using a custom domain?

A custom domain strengthens your brand identity and professionalism, fostering trust with clients and customers.

Is White label user-friendly for non-technical users?

Yes, the setup is designed to be user-friendly and accessible to users with varying technical expertise.