Tag: A/B Testing

As 2025 unfolds, the race to find the ultimate link management tool is more intense than ever. 

Marketers and businesses are no longer settling for basic link functionalities—they’re on the hunt for stronger solutions that deliver advanced analytics, retargeting, and branding capabilities. 

If you’ve also been exploring tools like Linkly but feel room for improvement. This comparison will introduce you to Replug—a top Linkly alternative. 

Both platforms are designed to empower marketers with branded links, redirecting features, and advanced branded management, but how do they truly stack up? 

In this Linkly vs. Replug blog, we’ll compare these platforms side by side, dissecting their features, pricing, and limitations to help you discover the perfect fit for your link management needs.

Overview	Linkly	Replug
Description	Linkly– a simple link management tool founded to provide marketers with a straightforward tool for link creation and basic analytics, Linkly has gained traction among businesses looking for a no-frills approach to link management.	Replug positions itself as a comprehensive link management and marketing platform. It goes beyond simple URL shortening to offer a suite of tools designed to enhance your marketing efforts across various channels.
Pricing starts from	$34/month	$19/month
Best for	Link rotations and retargeting	Complete link management

Also read: Custom URL shortener: Benefits, purpose, and the best tools

Feature-by-feature analysis Linkly vs. Replug 

Feature comparison	Linkly	Replug
Link management
Link shortening	Yes	Yes
Custom links	Yes	Yes
SMS links	Yes	Yes
Deep links	Yes	Yes
Custom domains	Yes	Yes
UTM tags	Yes	Yes
Link cloaking	Yes	Yes
Link disguising	Yes	Yes
Bulk link import	Yes	Yes
Bulk link export	Yes	Yes
Link previews	Yes	Yes
Password protect short link	No	Yes
Link expiration	Yes	Yes
Traffic routing and retargeting
Link rotation	Yes	Yes
Link redirection	Yes	Yes
Retargeting pixel	Yes	Yes
Redirect by country	Yes	Yes
Redirect by device	Yes	Yes
A/B test links	No	Yes
Campaigns
Campaign management	No	Yes
Custom CTA’s	No	Yes
3rd-party/ Custom widgets	No	Yes
Link-in bio	No	Yes
Link shortening	Yes	Yes
Retargeting pixel	Yes	Yes
Bio links
Editable template	No	Yes
Ability to add title, description	No	Yes
RSS feed	No	Yes
Custom theme	No	Yes
Multiple button style	No	Yes
Verification button	No	Yes
Social links	No	Yes
Cards	No	Yes
Images / Videos	No	Yes
Bio-links preview	No	Yes
Editable alias	No	Yes
White-label solution
White-label dashboard	No	Yes
Personalized favicons, colors, domain	No	Yes
QR-codes
Dynamic QR codes	Yes	Yes
Custom colors	Yes	Yes
Multiple download formats	No – Only PNG	Yes
Customizable QR codes	Yes	Yes
Analytics & reporting
Link analytics dashboard	Yes	Yes
Shareable analytics dashboard	Yes	Yes
Analytics of unique redirects	Yes	Yes
Real-time analytics	Yes	Yes
Filter by month	Yes	Yes
Visitors by country	Yes	Yes
Unique clicks	Yes	Yes
UTM tracking	Yes	Yes
QR scans	No	Yes
Branded domain 404 redirect	Yes	Yes
Data export CSV	Yes	Yes
Email reports	No	Yes
301 redirect code	Yes	Yes
Chrome extension	Yes	Yes
Customer support
Dedicated support	No	Yes
Onboarding & call support	No	Yes
Workspace/ user
Team/ user dashboard	Yes	Yes
Workspace protection	Yes	No
Inviting user via email	Yes	Yes
Team member role – Admin	No	Yes
Team member role – Guest/ Viewer	No	Yes

A detailed comparison of Linkly vs. Replug

Now that we have a basic understanding of Linkly and Replug, the ultimate Linkly alternative. Let’s dive into a detailed comparison of their features, user interface, and other important pointers. This will help you determine which platform aligns best with your specific needs.

Link management and organization

Link management involves organizing, tracking, and optimizing URLs across various digital marketing channels. 

Linkly link management

• Create branded links with a custom domain: Linkly allows you to use your own branded domain, enhancing brand visibility and trust with custom short links.
• Offers simple tagging for categorization: Tags help categorize links for quick identification, but they may lack more advanced tagging options.
• No option to create password-protected links: Unlike other platforms, Linkly doesn’t allow you to add password protection for extra security on short links.
• Easily delete or disable links: Links can be quickly deleted or disabled from the platform, making it easy to manage active and inactive links.
• Quick QR codes: Linkly enables you to generate custom QR codes for your links, streamlining access and providing valuable tracking insights.
• Offers easy link cloaking capabilities: Link cloaking is simple to implement, helping you hide long URLs and protect affiliate commissions.
• Create custom social media link previews: Customize how your links appear on social media platforms, improving click-through rates and engagement.

Replug link management

• Advance URL shortener: Transform generic links into branded ones and share them with your audience to drive more traffic. Track performance with each click to measure your impact.
• Provides a clear dashboard for tracking links and campaigns: The dashboard is user-friendly and provides a comprehensive view of your links and their performance.
• Supports advanced tagging and categorization options: With Replug, you can apply link tags and categories, improving link organization and searchability.
• Includes a search function to quickly locate specific links: A search feature allows fast access to specific links, ideal for large collections.
• Allows creation of password-protected links or setting expiry dates: You can protect your links with a password or set an expiration date, adding a layer of security and control.
• Instantly create dynamic QR codes for your links: Easily generate dynamic QR codes that can be updated without changing the original link, perfect for print and digital media.
• Deep linking for smooth navigation: Deep linking ensures users are directed to the right content in-app, enhancing their experience and reducing drop-offs.

• Add favicons to your links with ease: You can easily add favicons to links, creating a more personalized and professional look for your URLs.
• Allows easy link cloaking capabilities: Replug also provides simple link cloaking options, ensuring a cleaner and more branded URL for your campaigns.
• Link previews for social media, SMS, or custom use: Replug lets you customize link previews, making them more appealing on social media, SMS, or other platforms to boost engagement.

Replug’s more advanced organizational features give it an edge, particularly for users managing a large volume of links or complex marketing campaigns.

Also read: Bitly vs Rebrandly vs Replug: Which is the best link management tool?

URL shortening and customization

Linkly URL shortening

• Slug customization: Linkly provides basic customization for the URL slug, but it lacks advanced options for optimizing links for SEO beyond the basics.
• Bulk link creation capabilities: Allows users to create multiple short links at once, making it efficient for campaigns requiring numerous URLs.
• Lack of advanced deep linking: Linkly doesn’t offer deep linking features that direct users to specific in-app pages for a seamless user journey.
• SEO-friendly URLs: Linkly supports SEO-friendly URLs by allowing the inclusion of relevant keywords in the URL path, improving visibility in search engines.

Replug URL shortening

• Dynamic link customization: Replug allows users to create dynamic URLs that can be updated with new destinations without changing the shared link.

Also read: Dynamic URLs vs. Static URLs

• Bulk link import functionality: You can import multiple links at once, which saves time when managing large link libraries.
• Custom domains for branded links: Replug supports the use of custom domains, allowing businesses to create branded short links that help reinforce brand recognition.
• SEO-friendly URLs: Replug ensures that users can create SEO-friendly URLs by customizing the slug and optimizing the link structure for better search engine performance.

• Automated link customization: Replug includes automation features like link tagging, UTM presets, and bulk editing, saving time and effort for SEO optimization.
• Custom-branded SMS links: Create personalized, branded links for SMS campaigns to boost trust and click-through rates.
• Mobile-first optimization: Links created in Replug are optimized for mobile users, with options for app deep linking and responsive URLs for better user experience.

Bio-link pages

Linkly bio-link

• Lacks the bio-link feature: Linkly does not provide the option to create customizable bio-link pages to consolidate multiple links like its competitors.

Replug bio-link

• Customizable bio-link pages: Replug allows users to create personalized bio-link pages with branded designs matching their brand identity.
• Add brand name to your bio link: Include your brand name directly in your bio link to strengthen brand visibility and recognition.

• Add multiple links to one page: Use a single bio-link page to house multiple URLs, including videos, text, cards, and social links, making it easy for users to navigate to specific content.

Also read: 7 benefits of bio links you need to know: your ultimate manual

• RSS feed: Automatically display your latest blog posts or updates on your bio-link page with an integrated RSS feed.
• Add a tracking pixel to your bio-links: Enhance analytics by embedding tracking pixels to monitor audience engagement with your bio-links.

Traffic routing and retargeting

Linkly retargeting and traffic distribution 

• Simple routing rules: Enables straightforward link rotation setup of routing criteria without requiring technical expertise.
• Manual traffic distribution: This allows you to control how much traffic is allocated to each variation in your links.
• Redirect users based on country: This enables you to redirect users to specific URLs based on their country, ensuring they access region-specific content or offers.
• Robot and spider blocking: Linkly allows you to block bots and search engine spiders from crawling your links, ensuring better control over your traffic and analytics.
• Device-based routing: Directs users to mobile or desktop-optimized pages depending on the device they are using.
• Simplified pixel setup: Provides an easy-to-use interface for attaching retargeting pixels to your links without technical hurdles.
• Limited platform integrations: Offers basic retargeting support but integrates with fewer platforms like Meta, Google Pixel, etc, compared to advanced tools.

Replug retargeting and traffic distribution 

• Geo and device-based routing: Replug allows you to route traffic based on location or device type, ensuring a personalized experience for users.
• A/B testing for campaigns: Test multiple URLs or landing pages to determine the best-performing version for your audience.
• Custom routing rules: Set advanced rules to direct traffic to specific pages depending on user behavior or preferences.
• Dynamic link rotator: Easily adjust traffic distribution between URLs during A/B testing based on performance insights.
• Real-time analytics for optimization: Monitor real-time routing and testing results to tweak campaigns and maximize conversions.
• Add retargeting pixels to every link: Replug allows users to attach retargeting pixels from social platforms like Facebook, Google, or LinkedIn to any shortened URL, enabling precise audience tracking.
• Enhance ad relevance: Retarget users with personalized ads based on their previous interactions with your links.
• Track pixel performance: Monitor how well your retargeting pixels perform directly from Replug’s analytics dashboard, ensuring you can tweak campaigns for better results.

Call-to-action campaigns

Linkly CTA campaigns

• Missing CTA creation feature: Unlike Linkly alternatives, The platform has no option to add tailored call-to-action buttons to your links for enhanced conversion.

Replug CTA campaigns

• Customizable call-to-action: Replug allows users to create fully customizable CTAs that align with their branding and campaign goals.
• Personalized text and links: Customize CTAs with headlines, messages, links, and phone numbers for contact.

• Brand-consistent design: Use your brand’s colors and theme for a seamless, professional look across your campaigns.
• Multiple CTA Types: Users can create different types of CTAs, such as buttons, banners, or pop-ups, to drive user engagement.
• Control timing and positioning: Schedule when your CTA appears and adjust its placement for maximum visibility.

• A/b testing for optimization: Use A/B testing to refine and optimize your CTAs based on real-time performance data.

Also read: Boost Your ROI with Personalized Call to Action for a Website

Analytics and tracking capabilities

Linkly analytics

• Provides simple data visualization: Linkly offers clean and straightforward data visualization, making it easy to track clicks and key metrics through simple graphs and charts.
• Limited options for data export: Linkly provides basic data export functionality, but advanced options for exporting analytics may be limited for users needing deeper analysis.
• Click tracking: Get efficient click tracking, showing data like the number of clicks and the location of users to gauge engagement.
• Geographic insights: It provides location-based analytics, helping you understand where your audience is coming from.
• Device and browser tracking: Linkly can track the devices and browsers users are using to click on your links, aiding in more targeted campaigns.

Replug analytics 

• Real-time, in-depth analytics: The Linkly alternative – Replug, provides live tracking and detailed insights into link performance, click analytics, and user behavior for immediate campaign optimization.
• Geographic, device, and referrer insights: Understand where users come from, which devices they use, and what sources drive the most traffic to your links.
• UTM parameter tracking: Create and measure campaign effectiveness by tracking UTM-tagged links and identifying top-performing traffic sources.
• Campaign and link-specific tracking: Analyze performance at the campaign level or link level, track retargeting pixel data, QR scans, CTA campaign, and bio-link engagement.
• Detailed custom link and SMS analytics: Dive deep into custom link or SMS campaign data, including click-through rates, user engagement, and interaction metrics.
• Comprehensive data export options: Replug provides you a separate dashboard for all your reports. Export analytics data in flexible formats for further analysis, reporting, or integration with external tools.

Replug consistently offers more advanced and comprehensive options than Linkly in this feature-by-feature comparison. However, the best choice depends on your specific needs and the level of complexity you’re comfortable with in your link management tool.

Pros & cons comparisons – Linkly vs Replug

	Linkly	Replug
Pros	– Strong traffic routing capabilities – Simple and straightforward user interface – Supports UTM tracking for campaigns – Quick and reliable performance	– Complete link management solutions – White-label dashboard- Advanced retargeting features – Customizable CTAs and bio-links – A/B testing for CTA effectiveness – 24/7 customer support – Excellent value for money
Cons	– Pricing may feel high for the feature set – Limited options for data export – Basic visualization tools – Lacks advanced customization features	– No free plan currently available

Overall performance and user interface 

When it comes to link management tools, performance and interface are paramount. So consider your team’s technical expertise and the time you’re willing to invest in learning a new tool when deciding.

Let’s examine how Linkly and Replug measure up in these critical areas.

User interface

Linkly offers a clean and minimalistic interface designed for simplicity. It focuses on essential features without overwhelming users, making it an excellent option for teams who need straightforward link management and analytics. 

Navigating through key functions like creating short links, adding UTMs, and accessing analytics is intuitive, even for those with limited technical experience.

On the other hand, the Linkly alternative – Replug takes a more feature-rich approach with its user-friendly interface. Despite offering advanced tools like CTA campaigns, bio-link creation, and retargeting options, Replug organizes its dashboard neatly, ensuring a smooth user experience. 

You may also like: Top call-to-action tools – Proven CTA tips and tricks

Its modern design caters to both beginners and experienced marketers, allowing teams to find and utilize features quickly without a steep learning curve.

Link loading speed

Linkly focuses on delivering reliable performance with a lightweight tool optimized for quick link creation and tracking. However, it may lack advanced features that growing teams or data-heavy campaigns might require. Besides that, you may notice limited information available on server response times.

In comparison, the Linkly alternative – Replug offers complex link management tasks while maintaining stability and speed. All while providing capabilities like advanced click analytics, deep links, and traffic redirects. 

Replug’s customer support offers prompt and reliable assistance, ensuring users get quick solutions to their queries. With responsive support channels and helpful resources, navigating the platform is seamless for all users.

Linkly vs. Replug: Feedback from real users

	Linkly	Replug
Reviews	“Simple yet powerful link tracker” Verified user	“Powerful URL shortener with advanced features” Carlos T.
	“Easy to use” Verified user	“One of the best URL Shortner with Deeplinking” Verified user
	Great solution for link shortening specially for “mail:to” events” Anthony W.	“Very convenient platform to create Branded Links with Marketing & Reporting” Karen S.
		“Solid team behind Replug” Verified user
Support channels	– Live-chat  – Email support  – Knowledge base – Release notes  – Request a Linkly feature – Basic support	– Live-chat  – Email support  – Changelog  – Knowledge base  – Glossary  – Help center – Dedicated support – Onboarding & call support

A one-on-one pricing comparison – Linkly vs. Replug

When choosing a link management tool, pricing is often a crucial factor. Let’s break down the pricing structures of Linkly and Replug to help you determine which offers better value for your investment.

Plan	Linkly	Replug
Free	Offers a free tier with 1000 clicks every month	Offers a 14-day free trial
Basic	Up to 25k clicks – $34/mo	Up to 10k clicks – $19/mo
Pro	Up to 50k clicks – $59/mo	Up to 50k clicks – $49/mo
Agency small	Up to 100k clicks – $94/mo	Unlimited clicks – $79/mo
Agency medium	Up to 200k clicks – $154/mo	Unlimited clicks – $149/mo
Agency Large	Up to 500k clicks – $289/mo	Unlimited clicks – $299/mo
Agency Enterprise	Up to 1m click – $499/month	Unlimited clicks – $499/mo
Custom plans	No	Yes

Note: Replug also offers annual billing with a discount.

Ultimately, the better value depends on your specific needs and budget. If you’re looking for a simple, no-frills link management tool and have the budget for it, Linkly could be a viable option. However, If you require advanced features, the Linkly alternative – Replug offers them at a more competitive price point.

Our verdict 

If you’re looking for a tool that can grow with your marketing needs and integrate seamlessly with your existing workflow, Replug’s advanced features and integrations make it a compelling choice.

FAQs on Linkly vs. Replug 

Which URL shortener platform provides better value for money: Linkly or Replug?

Replug generally offers better value for money due to its more flexible pricing structure and comprehensive feature set, especially for businesses looking for advanced link management capabilities.

Which link management tool is better for small businesses: Linkly or Replug?

For small businesses with basic needs, Linkly might be sufficient. However, for small businesses looking to grow and leverage more advanced marketing strategies. The Linkly alternative – Replug’s scalable features and pricing make it a more versatile choice that can adapt to evolving needs.

What makes someone click on a retargeting ad?

The best retargeting ads are relevant, timely, and personalized. They resonate with the audience by addressing specific needs or interests, making them more likely to engage. These ads can effectively drive traffic to your website or product pages.

Why do I see ads for things I’ve already purchased?

This happens when retargeting campaigns don’t exclude previous buyers from their audience. Updating your audience settings can prevent unnecessary ads for items already purchased.

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When it comes to running a successful digital marketing campaign, the right tools can make all the difference. 

Managing, shortening, and tracking your links efficiently is crucial for boosting engagement and conversions.

If you’ve been on the hunt for the perfect link management solution, you’ve probably come across two big names: Cuttly and Replug.

Each promises to simplify your link management, but let’s be real—it’s not always easy to choose between them. 

Cuttly keeps things simple, offering basic features that work well for personal use or small businesses, while Replug steps it up with advanced analytics, white-label dashboards, and serious customization. 

Cuttly vs Replug – So, which one is right for you? Whether you’re a freelancer, a marketer, or a business owner looking to level up your link game, this detailed showdown will help you make an informed choice.

By the end of this article, you’ll have a clear picture of how Cuttly and Cuttly’s alternative – Replug, works.

So, let’s sharpen our focus and cut to the chase!

Overview	Cuttly	Replug
About the tool	Cuttly is a URL shortening tool that allows users to create shortened links, track their performance, and manage them more effectively.	Replug is a powerful link management tool offering link shortening, retargeting, bio links, traffic routing, and detailed analytics—all in one platform.
Pricing starts from	$12 /month	$19 /month
Best for	Freelancers, individuals and small businesses.	Freelancers, individuals, and agencies, small, mid, and and large tier businesses.

An overall feature-by-feature analysis – Cuttly vs Replug

If you’re short on time and just need a quick overview, here’s a handy feature table for you!

Features	Cuttly	Replug
Link management
Link shortening	Yes	Yes
Custom links	Yes	Yes
SMS links	No	Yes
Link rotation	Yes	Yes
Deep links	Yes	Yes
A/B testing	Yes	Yes
Password short link	Yes	Yes
Custom back-half	Yes	Yes
Link expiration	Yes	Yes
Link redirection	Yes	Yes
Branded domains	Yes	Yes
Bulk link import	Yes	Yes
Bulk link export	Yes	Yes
UTM generator	Yes	Yes
UTM tags	Yes	Yes
Campaigns
Campaign management	No	Yes
Custom CTA’s	No	Yes
3rd-party/ Custom widgets	No	Yes
Link-in bio	Yes	Yes
Link shortening campaigns	Yes	Yes
Retargeting pixel	Yes	Yes
Bio-links
Editable template	Yes	Yes
Ability to add title, description	Yes	Yes
RSS feed	No	Yes
Custom theme	Yes	Yes
Multiple button style	No	Yes
Verification button	No	Yes
Social links	Yes	Yes
Cards	No	Yes
Images / Videos	Yes	Yes
Editable alias	Yes	Yes
White-label solution
White-label dashboard	No	Yes
Personalized favicons, colors, domain	No	Yes
QR-codes
Dynamic QR codes	No	Yes
Custom colors	Yes	Yes
Multiple download formats	Yes	Yes
Customizable QR codes	Yes	Yes
Analytics & reporting
Link analytics dashboard	Yes	Yes
Analytics of unique redirects	Yes	Yes
Conversion rate	Yes	Yes
Click performance	Yes	Yes
Visitors by country	Yes	Yes
Unique clicks	Yes	Yes
UTM tracking	No	Yes
QR scans	No	Yes
Branded domain 404 redirect	Yes	Yes
301 redirect code	No	Yes
Automated email reports	No	Yes
Chrome extension	No	Yes
Customer support
Dedicated support	No	Yes
Onboarding & call support	No	Yes
Teams
Team dashboard	Yes	Yes
Short links per team/month	50,000 /month	Unlimited
Team members per team	Up to 10	100
Inviting team members via email	Yes	Yes
Team member role – Admin	Yes	Yes
Team member role – Guest/ Viewer	Yes	Yes

Breaking down the capabilities of Cuttly vs Replug

Earlier, we shared a feature-by-feature analysis, but it lacked insight into the overall feature volume and customization potential. These details are critical for choosing the right tool.

We’ve prepared this in-depth comparison to ensure you have all the information. It highlights the most important aspects to keep in mind. Take a closer look before making your decision.

Overall link management 

Replug link management

Replug is designed with businesses of all sizes in mind. It lets you manage multiple campaigns all in one place, with options to fully customize your shortened links—think branded domains, custom URL slugs, and even the ability to add link previews, set expirations, unlimited bulk shortening, and customize favicons.

Plus, you can organize everything with tags to keep track of your campaigns easily. But that’s not all. Replug also packs some advanced features like traffic routing, A/B testing, deep linking, QR code generation, and UTM presets.

The best part? All these features are available even on the most basic plans, making it a great value for businesses that need comprehensive tools without breaking the bank.

Cuttly link management

Cuttly is simpler and more straightforward, making it a solid option for personal use or smaller businesses. Just like Cuttly’s alternative, it allows you to shorten links, track performance, A/B test links, add deep links, redirect links, and much more. 

However, the downside is that most of these features aren’t available in the basic plans, so if you want to access these features or more advanced tools, you’ll need to upgrade to a higher plan.

While it offers basic link management and tracking, Cuttly falls short when it comes to organizational features like creating campaigns, centralized management, or limited bulk link shortening in the highest pricing plans. 

It also doesn’t include helpful features like “broken link notification” which could be a dealbreaker if you need to keep your links in top shape.

Also read: Bitly vs Rebrandly vs Replug: Which is the best link management tool?

Performance and analytics

Replug performance and analytics

Replug is the master when it comes to real-time analytics. Beyond basic click counts, you can gain insights into key metrics like click-through rates, device types, geolocations, referral sources, UTM links campaigns, UTM tracking, and more.

Replug also offers unlimited analytics history, ensuring you never lose valuable data over time. What’s more, you can filter analytics by campaigns or specific links, making it easy to track and analyze performance at a granular level. 

For marketers running dynamic QR code campaigns, Replug provides data on QR scans alongside unique clicks, which you can compare using intuitive Clicks vs. Unique Clicks vs. QR Scans charts.

This rich level of detail helps marketers fine-tune their campaigns using actionable, data-driven insights, giving them an edge in maximizing performance.

Cuttly performance and analytics

Cuttly, on the other hand, offers good analytics like total clicks, unique clicks, and referrers, which can work well for simple tracking needs. However, it falls short when it comes to advanced click analytics and segmentation.

When it comes to analytics history, Cuttly provides a limited lookback period—up to 2 years for link analytics, 1 year for bio link clicks, and no data tracking for QR scans or UTMs. 

Also read: UTM best practices & tips: Track, analyze & convert

As there’s no concept of campaigns or filtering, managing and analyzing multiple links can become cumbersome. This limitation might be a significant drawback for marketers who need detailed reporting.

Custom branding with URL shortening 

Replug URL shortener

Replug sets the gold standard for URL customization, offering a comprehensive suite of branding tools to help businesses as you can fully customize branded domains, slugs, and UTM parameters. Regarding the volume, you don’t have to worry about that because you can create unlimited links even if you buy the most basic plan.

Cuttly URL shortener

Cuttly is a well-known custom URL shortener that offers impressive customization options, providing features such as custom slugs, link prefixes, link titles, and pixel settings. It’s a versatile tool for branding, but one limitation is the link volume. 

Even with its highest pricing plan, Cuttly allows a maximum of 50,000 links, which may be sufficient for businesses with low-volume link management needs. While it provides solid branding capabilities, it’s best suited for users with moderate requirements.

All you can do with bio-links

Replug bio-links

Replug’s bio links feature is like creating your own personal link playground! It lets you set up a stylish, fully customizable page where all your links live in one place—no more hopping between URLs. You can add your branding, change up the theme and button style, add a verification button, and make it look as fun or professional as you want.

And the cherry on top? You can create up to 550 bio link pages in the biggest plan and up to 50 in the small agency plans. Moreover, get detailed analytics to see how your links are doing so you can fine-tune your strategy and keep your audience engaged. It’s the easiest, most fun way to share everything with just one link!

Also read: 7 benefits of bio links you need to know: your ultimate manual

Cuttly bio-links

Cuttly’s bio Links feature is like your personal digital lounge, where all your important links hang out in one place! Whether you’re an influencer, a business, or just love sharing everything you do, this tool lets you create a single, easy-to-share URL. You can jazz it up with your brand colors, logo, and a layout that screams “you.”

A major drawback is the volume of link-in-bio pages, which is just 20 pages in the highest available plan, and the link analytics of bio links are only up to 1 year, which can be a problem for most users. 

Custom CTA campaigns

Replug CTA

Another standout feature of Replug is its ability to add custom call-to-action (CTA) overlays to shared content. These overlays can take various forms, including buttons, forms, links, banners, pop-ups, bridge pages, and exit-intent prompts, making them a powerful tool for lead tracking, lead generation, and audience engagement. 

Additionally, Replug allows you to customize each CTA campaign with your brand’s text and theme colors while providing detailed analytics to track the performance of your campaigns.

Cuttly CTA

Cuttly lacks the ability to create custom CTA campaigns, limiting its potential for driving traffic or conversions through shared content.

Also read: Top call-to-action tools – Proven CTA tips and tricks

Going pro with a white-label dashboard

Replug white-label

Replug’s white-label dashboard is a game-changer for agencies aiming to provide professional link management services under their brand name. 

It allows you to create a lasting impression by customizing every detail, including the dashboard, logo, favicons, title, meta image, description, agency name, domain, branded reports, and emails. 

With these features, Replug ensures your agency’s branding stays front and center, elevating your professional identity.

Cuttly white-label

Cuttly does not offer a white-label option, which can be a dealbreaker for agencies and businesses that prioritize branding and professionalism.

Responsive customer support

Replug customer support

Replug takes customer support seriously, offering prompt and responsive assistance to its users. Whether you’re troubleshooting an issue, learning about a feature, or seeking technical advice, Replug ensures you’re never left waiting. 

The platform provides multiple support channels, including email, live chat, and a well-documented help center filled with guides, FAQs, and tutorials.

Let’s see what the reviews say about customer support.

“I didn’t know initially how to add my custom domain, and the support helped me, great support, and it is actually very easy to set up. They have also developped many features in these last years, so very happy I made this choice to use Replug a few years ago.”

Cuttly customer support

Cuttly offers functional customer support that lacks the immediacy and depth found in platforms like Replug. Support is available through email and a help center, but the resources are limited, and response times can vary. 

While adequate for users with straightforward needs, Cuttly’s support system may feel lacking for businesses requiring quick resolutions or more in-depth guidance.

Let’s see what the reviews say about customer support.

“Great tool for shortened links through API. The Support Team is very helpful and quick to respond in general. It would be helpful to put an automated email response when the team is off, so that the customer knows when to expect an answer.”

Some pros and cons you should be aware of 

The following pros and cons are derived from user reviews and feedback on these tools.

	Cuttly	Replug
Pros	Offers wide feature set Easy to use	Wide feature set  Value for money Lightfast customer support Wide integrations
Cons	Limited features in the free plan Inaccurate link tracking Technical issues and downtime Lack of advanced customization options	No free plan is available for now

A one-on-one pricing comparison – Cuttly vs Replug

Compare Cuttly and its alternative pricing plans side by side to find the best value for your link management needs. Discover which tool offers the features you need at the right price!

Sr.	Cuttly	Replug
Free	$0	–
Free trial	–	14-day free trail
Basic / Starter	$12 / month	$19 / month
Pro / Single	$25 / month	$49 / month
Agency small	Team – $99 / month	$79 / month
Agency medium	Team enterprise – $149 / month	$149 /month
Agency large	–	$299 / month
Agency enterprise	–	$499 / month

Also read: Bitly Vs TinyURL Vs Replug: Which URL Shortener is Best for Agencies?

Reviews and Summary – Cuttly vs Replug

	Cuttly	Replug
Reviews	“Easy way to shorten links” Deniz K.	“The master in the world of Link Shortener world” Nitesh M.
	“Simple tool, clear and useful for social media links publication” Claire L.	“User of 3 years, I approve of it!” Raymond P.
	“Great tool for shortened links through API. The Support Team is very helpful and quick responding in general. It would be helpful to put an automated email response when the team is off, so that the customer knows when to expect an answer.” Niki Beta	“Very convenient platform to create Branded Links with Marketing & Reporting” Karen S.
Summary	Cuttly is a straightforward URL shortener best suited for freelancers and small businesses. It offers essential link tracking and customization features but lacks advanced tools like custom CTAs or a white-label dashboard. While its pricing is budget-friendly, limited functionalities on lower plans may not satisfy growing business needs.	Replug is an all-in-one link management platform designed for businesses of all sizes. It provides advanced features, including detailed analytics, Custom CTAs and white-label solutions. Its responsive support and value-packed pricing make it a top choice for marketers and agencies.

Our verdict 

It’s tough to give a definitive verdict because both tools perform admirably in the link management space. Cuttly is an excellent choice if you’re looking for something simple and budget-friendly. It’s straightforward, easy to use, and ideal for those who just need to shorten and track links without any extra bells and whistles.

However, Replug is a stronger Cuttly alternative that shines if you need more than the basics. With advanced features like in-depth analytics, customization options, retargeting pixels, and comprehensive link management tools, it takes the lead when it comes to powering more serious marketing efforts.

FAQs on Cuttly vs Replug

What is link management?

Link management helps track and optimize URLs, making it easier to monitor performance and improve marketing efforts.

What makes Replug a better alternative to Cuttly?

Replug offers advanced features like custom CTAs, dynamic QR codes, white-label solutions, UTM tracking, and detailed analytics, which Cuttly lacks. Additionally, its responsive customer support and feature-rich plans cater to businesses of all sizes.

Can both tools handle branded URLs and custom slugs?

Yes, both Cuttly and Replug allow you to create branded URLs and customize slugs. However, Replug’s features go further with white-label branding and unlimited link customization, even in basic plans.

Why use a link shortener?

Link shorteners create cleaner, shareable links and offer valuable analytics for better campaign tracking.

Which tool provides better analytics and tracking?

Replug provides detailed analytics, including UTM tracking, QR scan data, and real-time insights. In contrast, Cuttly’s analytics are more basic and have a limited history lookback, making Replug a better choice for data-driven marketers.

You might also like:

Top 10 Bitly alternatives and competitors in 2025

9 best alternatives of Rebrandly for agencies 

Clickly vs. Replug: Switch to the best Clickly alternative

Have you ever thought about experimenting with link rotation?

Bloggers, affiliate marketers, and digital marketing experts try to capitalize on every opportunity to grasp the audience’s attention and convert visitors into subscribers or customers.

Now different marketers and social media experts may opt for different routes to achieve this very goal of converting the audience. So they experiment with a number of tactics to achieve the goal.

Since links are vital in the digital world for conversion optimization, companies apply different techniques to make their links better and more prominent, such as URL shortening and link rotation.

Benefits of using a link rotator

The table below shows the benefits of a link rotator and why online marketers should start rotating link destinations and routing traffic.

Benefits of using a Link Rotator
Equitable traffic distribution	Ensures fair and balanced sharing of traffic among multiple URLs.
A/B testing capabilities	Enables testing various landing pages or offers to enhance conversion rates.
Operational efficiency	Allows specific criteria for URL rotation, enhancing control and customization.
Real-time optimization	Facilitates immediate adjustments based on performance analytics for better outcomes.
Flexible modifications	Easily update destination URLs without altering the shared link, ensuring adaptability.
Comprehensive tracking	Provides detailed analytics for each URL’s performance within the rotation, aiding in informed decisions.
Targeted marketing	Allows setting specific criteria for URL rotation, enhancing control and customization.
Customizable rules	Allow setting specific criteria for URL rotation, enhancing control and customization.

Interesting read: Benefits of a link rotator

How do link rotators work?

Online marketers have a collection of different web links, each leading to a unique landing page or promotional offer. Instead of manually sharing these links or relying on a single destination, a link rotator acts as a dynamic guide, deciding where users should go when they click on a shared link.

Now, here’s where it gets even more interesting. Some Link rotation tools are not just traffic directors; they are also powerful tools for marketers testing multiple versions of a landing page, each designed to appeal to your audience in a slightly different way.

This routing can be strategic, ensuring that certain links get more attention than others based on a predefined distribution plan or even randomized to ensure a fair distribution of clicks.

Related: How does a dynamic link rotator work?

Example of link rotation

In a global holiday sale campaign, a link rotator serves as a sophisticated traffic director.

Instead of sharing individual product links, a link rotator dynamically guides users to region-specific categories on the basis of preset filters.

For instance, you are a marketer of a global clothing brand and want to show tailored product pages based on your audience’s geographic/country location.

Customers in colder climates, like the United Kingdom, seamlessly transition to the “Winter Warmth Collection,” while those in warmer regions, such as Brazil, are seamlessly redirected to the “Summer Splendors Showcase.”

This strategic use of link rotation ensures a tailored shopping experience, allowing marketers to adapt and fine-tune their sales approach based on real-time insights into regional preferences and campaign performance.

Thus, the link rotator emerges as a powerful tool that can help e-commerce stores, SAAS companies, and any other business that sells products online. It helps steer online campaigns toward maximum effectiveness across diverse global markets with condition-based filters.

Best link rotators

It wouldn’t be fair to discuss everything about the link rotators but not mention industry-leading link rotators for marketers to try out.

Let’s first discuss the best link rotator.

Replug – The best link rotator with advanced features

Replug is a powerful link manager that comes with several advanced features other than being a link rotator or a link disguiser, such as:

• A/B testing
• Link rotation / Traffic Routing
• Deep links
• UTM tracking
• CTA
• Bio links
• Retargeting
• Branded short links

One of the best things about this tool is that it gathers analytics data for click and conversion data on links. Identify the most suitable marketing combinations and make the most of it. All these benefits speak volumes.

Digital marketers, affiliate bloggers, and conversion optimizers do a lot of testing.

For instance, they create multiple ads or landing pages to see which one performs better than the rest. And some marketers need to direct traffic on the basis of their audience preferences for more personalized experiences and targeted campaigns.

This is where Replug enters like a boss and shines, i.e. helping you get the most return from your online links and campaigns with Link rotation (also known as traffic routing) & A/B testing.

Replug has segregated link rotation into two separate features, i.e., Link Rotator (Traffic Routing) and A/B Testing. This helps users separate the campaigns and gain far more effective data insights for each marketing campaign.

Let’s have a more in-depth look at these essential features.

Link rotator (Traffic routing)

When your website visitors or social media followers click that snazzy short link, the link rotator gets activated and allocates the destination URL for the pre-defined settings.

In easier words, this method ensures your users are directed to their intended destination without any hassle. And you know who benefits from all this? E-commerce stores, SAAS companies—basically, any business selling stuff online gets a boost from these tactics. They help optimize the journey from click to conversion, making everyone happier in the end.

A/B testing 

One of the essential features of Replug is A/B testing which allows marketers to redirect visitors to multiple destinations to see how splitting the traffic affects the campaign performance.

Marketers love A/B testing – They toss a bunch of destination URLs into the mix and set the percentage of visitors each link gets. It’s like running mini experiments to see which page or offer hits the jackpot.

Related: Why you need a custom URL shortener?

Link rotation & A/B testing using Replug

First, you need sign up and log in to your Replug account.

Once you’ve set up the account, log in to your Replug account with your credentials to start the link management.

Then create a brand and campaign.

Note: Learn how to create a brand and campaign on Replug.

Link rotation with Replug

Step 01: On the Home page, paste your desired link in the top bar and click to generate a Replug short link.

Step 02: You’ll be redirected to a new page where you can edit the slug or make other changes to your link.

Scroll down to select the “Traffic Routing Rules” bar.

Step 03: Click on “Add New Rule” to set rotation rules. You can distribute and prioritize links based on preset conditions such as geographic location, date, day, system, or device type.

Once the rules are set, click Save and then hit the “Save shortened link” button to start your campaign.

After launching your campaign, track performance and make adjustments as needed to improve results.

A/B testing with Replug

You need to follow the same procedure of creating a short link with Replug and then.

Step 01: Follow the same process to create a short link in Replug. Once created, you’ll be redirected to a new page.

After you turn on the A/B testing option, the destination URL will be the first link with 100% weightage.

Step 02: Provide links for which you want to split traffic & test performance.

All you have to do is to click “Add Destination Link” button to add more links for A/B testing.

Related: Run A/B tests using Replug

They set the weights for each link. Once you’re done with it, finish creating the Replug link with the A/B testing feature enabled. Now, you’re ready to track the link rotation performance of your links.

Other link-rotating tools

1. JotURL – Feature-rich click rotator software

JotURL is a URL shortener tool that offers UTM tracking, bio links, deep links, branded URLs, retargeting, and QR codes.

It’s not just a URL shortener that trims down long and clunky URLs for you. Instead, it empowers your branding, helps generate leads, and provides link tracking. Plus, it has a link rotation feature that puts this tool among the top link rotators for marketers.

Related: How to add UTM parameters?

2. ClickMeter – Links rotator

ClickMeter is an all-in-one short link solution that helps bloggers and marketers create, monitor, and track marketing links to improve conversion rates. It offers URL shortening, branded domains, A/B test link rotation, conversion tracking, and several other features.

It’s a link management solution that works best for marketers and bloggers with content-heavy blogs and websites monetized with multiple affiliate marketing programs.

Plus, it’s also suitable for social media influencers and experts who use social media marketing channels to promote and sell their products.

3. Spinster – URL rotator

Spinster is a URL rotation solution built with JavaScript, HTML, and CSS for marketers and web entrepreneurs who want to create a personalized URL on their websites.

This URL rotator creates a unique short URL to redirect the incoming traffic on the URL and help distribute the visitors to the pages of the choice. It’s a perfect solution for splitting a website page traffic and tracking the number of visits on each page.

4. Voluum – Best link tracker for CPA marketing

Voluum is an excellent link-tracking solution for online advertisers that run ad campaigns across different ad networks. It offers link tracking, campaign optimization, and process automation.

Voluum is a professional ad-tracking software that integrates with multiple ad platforms to provide campaign performance reports. It’s a fantastic link tracker for advertisers and marketers who are into conversion optimization.

Conclusion

Link rotators are an integral part of the link management ecosystem, which is why almost all the popular URL shorteners have this feature.

The core idea behind using link rotators is to dissect the number of website visitors and drive them to multiple destinations with the same or different proportions to see the impact on the results. That’s pretty much it.

Why choose Replug over other tools?

Replug is an all-in-one link management tool for marketers. It offers influencers, social media managers, and digital marketers handy features, such as link shortening, link rotation, A/B testing, and more to play around with links.

FAQs on link rotators

What is a link rotator, and how does it work?

A link rotator directs traffic from a single link to multiple destinations based on predefined rules like location or time.

Why should digital marketers use a link rotator?

Marketers use link rotators to split traffic, improve conversions, and test landing pages for better user experience.

Can a link rotator improve targeted marketing?

Yes, link rotators can enhance targeted marketing by directing users to different pages based on criteria like location or device type.

How do link rotators support real-time optimization?

Link rotators provide real-time performance analytics, allowing marketers to adjust campaigns instantly for better results.

Other interesting reads:

A/B testing is a popular digital marketing strategy used by conversion specialists when trying to improve website conversion. This test involves a side-by-side test of two or more options to find which one performs better than the rest.

Let’s understand A/B testing, its types, benefits, and examples to ensure every beginner who hasn’t tried A/B testing can get off to a good start.

What is A/B testing?

The A/B testing is a comparison of two or more cases only to find out which works better than the other one. The purpose of an A/B testing campaign is to uncover the better-performing option out of all.

It’s a powerful analysis strategy used in online advertising, email marketing, social media publishing, website conversion, and several other areas.

The goal of an A/B testing campaign is to see which option outperforms the other one.

For instance, a brand does side-by-side testing of two Facebook ad units under the same ad set. It can see which ad unit performs better than the other one by comparing the ad results.

Types of A/B tests

Three types of A/B testing are widely popular in the digital marketing space:

1. Split testing

Split testing is a type of A/B testing in which a user creates a new version of an existing landing page, logo, or banner ad and compares it to the original to determine which one achieves better performance metrics. It works best when the user wants to overhaul the entire design of a landing page without altering the current version.

2. Multivariate testing

Multivariate testing is yet another useful A/B testing type that allows marketers to examine multiple variables simultaneously to identify the most effective combination of elements on a page. Unlike A/B testing, which focuses on testing one version against another, MVT involves creating numerous variant pages where different elements, such as headlines, images, buttons, and text) are altered. This A/B testing type is more complex and data-intensive as compared to the previous one.

3. Multi-page testing

Multi-page testing plays around with specific elements, such as the call-to-action button, and analyzes their impact across several pages within a user journey. It comes in handy when users want to understand how modifications to a consistent element affect user interactions and conversions throughout the entire funnel.

Role of A/B testing in marketing

Let’s understand the role of A/B testing in marketing and find out what difference it can make along the way:

• A major role of A/B testing is to provide undeniable evidence based on the data to make marketing or branding decisions. The process enhances user experience and optimizes marketing strategies. For instance, businesses can test different headlines, images, call-to-action buttons, or overall layouts to see which elements resonate most with their audience.
• 58% of companies use A/B testing for optimizing their conversion, whereas 35% of companies plan to use A/B testing for conversion optimization. Furthermore, 60% of the brands believe A/B testing is crucial to conversion optimization.
• One of the important roles of A/B testing in digital marketing is risk mitigation. Before implementing broad changes across an entire user base, companies can test on a smaller scale to ensure the modifications will have the desired positive impact. This approach minimizes potential negative effects on user engagement and conversion rates.
• A/B testing also fosters continuous improvement on the website or application. By regularly conducting such tests and performance testing, businesses can keep up with evolving user preferences and market trends, thereby maintaining a competitive edge. This iterative process helps in fine-tuning engagement strategies on the website or app to incrementally boost performance over time.
• It’s crucial for personalizing user experiences. By analyzing which versions work best for different audience segments, marketers and conversion experts can tailor their content and offerings to meet specific needs and preferences, resulting in a better response from the target audience.

Benefits of A/B testing

A/B testing strategy has been around for years. There are numerous benefits of applying the A/B testing strategy that have helped brands and marketers increase attention and sales over the years. Here are the six of many benefits of A/B testing:

1. Get more user engagement

User engagement means how long users stick around when they visit a website or open an app. The longer the users stay, the higher the chances of sales. One of the benefits of A/B testing is that it can significantly improve the user engagement of a company.

A/B testing ensures that the business gets to choose the better versions of the website or app layout, color scheme, CTA color and text, landing page copy, and other elements.

2. Skyrocket conversion rate

Marketers and conversion experts always A/B test different sections of the website or landing page. Their ultimate goal is to increase the conversion rate of the business. Therefore, they make all necessary changes to test things out until they find the best combination.

The website or app elements that play a vital role in improving the conversion rate are call-to-action, website copy, headlines, colors, fonts, layout/design, etc. Undoubtedly, A/B testing is crucial to increasing conversion rates regardless of the industry.

3. Decline in the bounce rate

Bounce rate is the percentage of visitors that quickly leave the website or page without taking any noticeable action on the platform. No wonder digital marketers strive to reduce the bounce rates of their sales pages at any cost. Therefore, they tweak all sorts of things, for instance, the sales page design, layout colors, website fonts, CTA text, etc.

The purpose is to stop people from bouncing off the site without engaging with the site or app. A/B testing helps them figure out which combination of CTAs, colors, page designs, and website copy performs better than the others.

4. Low cart abandonment

Cart abandonment is a pain point for many e-commerce businesses and online retailers. Businesses use different engagement and remarketing tactics to reduce cart abandonment.

One of the perks of A/B testing is that it could impact the conversion process and eventually reduce cart abandonment. Businesses can A/B test the pricing model, UI/UX, CTA buttons, color scheme, and website copy just to see how this experiment works out for them.

Related: Abandoned Cart Emails That Actually Convert

4. Test URL performance

Influencers and brands create and manage URLs very carefully. They know that URLs have a huge role to play in the SEO and social media marketing. Marketers, influencers, and brands A/B test two or more versions of the same URL to see how the audience responds to those URLs.

Replug is an all-in-one URL management tool that allows marketers and brands to A/B test their URLs. Ultimately, it helps brands and experts understand URL performance across different platforms.

5. Understand user behavior

A/B testing isn’t just about picking up the better website copy, CTA buttons, and website design. Instead, it goes beyond the basic website structure. User behavior is a vital engagement metric that showcases the effectiveness of the website or app design philosophy.

Understanding user behavior on the website or landing and making changes can save time, effort, money, and energy. A/B testing provides businesses a chance to understand user behavior better than ever.

Read more: Benefits of A/B testing

What elements can you A/B test?

Several website or app elements can be analyzed with A/B testing. Let’s take a look:

1. Website or app layout

The layout design is an integral part of the UI/UX. Testing different layout designs and applying changes to the elements’ arrangement can reveal which layout maximizes user engagement and conversion.

You may also like: How to create high-converting landing pages

2. Email subject line

Email marketing is an essential part of the digital marketing campaign. A/B testing different email subject lines to find out which one has the highest open rate can be extremely helpful. Understanding what wording resonates most with your audience and increases email engagement can improve the overall performance of the campaign.

3. Banner ad design

Banner ad design is a vital element when A/B testing different elements of the marketing campaign. Creating and testing different variations of design elements such as images, text, and layout in banner ads can determine which version attracts more clicks and conversions. Optimizing the visual appearance can improve the effectiveness of the advertising.

4. Call-to-action buttons

Call-to-actions can shape the outcome of the marketing campaign, especially when all other elements are up to the mark. It’s recommended to test different texts, sizes, colors, and placements of call-to-action buttons. A/B testing multiple CTA buttons can help determine the winning combination.

Try Replug’s Free CTA Generator to get the best results.

5. Color scheme

One of the elements to test out when A/B testing is the color scheme regardless of the product. Try out different color schemes to see which one enhances user experience and improves engagement. Not only does it impact the design and aesthetics of a website or app, but it also influences the user’s behavior toward the web or app.

When to run A/B tests

Here are some of the situations when running A/B tests are extremely helpful:

• Striving to improve conversion rate: A/B testing can be pretty useful when you’re struggling with conversion rate. The course of action in this case is to make alterations on the website or landing page to make your offer more impactful. To see how these changes work out, you have to A/B test and see how things turn out.
• Trying to increase CTA clickability: Call-to-actions are important for sales, lead generation, and sign-ups no matter what industry or niche you work in. A/B test in your CTA buttons to see what difference it makes. Always experiment with the CTA size, text, colors, and shape for better results.
• Comparing URL performance: URLs are an essential part of the digital marketing strategy. A/B testing comes in handy when you want to compare two or more URLs leading to the same destination.
• Optimizing landing pages for more engagement: A/B testing is crucial to the landing page optimization process. Since the purpose of optimization is to improve page performance, A/B testing elevates landing page outcomes by providing data-backed results. So, brands should run A/B testing when they want more traction, engagement, and conversion on their online real estate.

Therefore, don’t shy away from trying A/B tests if you’re trying to achieve any of the above-mentioned marketing goals.

A/B testing examples with outcomes

WorkZone boosts leads by 34% through testimonials page

WorkZone, a US-based software company specializing in project management solutions and documentation collaboration tools, aims to maximize conversions. To enhance brand reputation, they added a customer review section beside the demo request form on their lead generation page. However, the colorful testimonial logos distracted visitors from filling out the form.

Variant A

Variant B

To address this, WorkZone changed the testimonial logos to black and white and tested the impact. After 22 days, the results showed a 34% increase in form submissions, with a 99% statistical significance, demonstrating the success of this adjustment.

Thrive Themes increases sales by 13% through sales page optimization

Thrive Themes decided to test a new feature on its landing pages—customer testimonials. Previously, their control page featured a banner highlighting product features without customer feedback. The team conducted a 6-week A/B test, comparing the control with an updated page including testimonials. The result was a 13% increase in sales, with the conversion rate rising from 2.2% to 2.75%.

Obama campaign boosts sign-ups by 40.6% through A/B testing

One of the popular A/B testing examples is from Obama’s campaign for the presidency. Dan Siroker was the Director of Analytics for the Obama campaign. He went on to perform different A/B tests on the campaign landing page to see what increases sign-up and donation rates.

The original landing page has had the following properties:

Image source

• Sign up as a CTA button
• Solo picture of Obama, associated CTA media, and copy that says, “GET INVOLVED”

Then, the team started A/B testing and came up with a new landing page design. It consisted of the following properties:

• Learn More as a CTA button text
• Obama family picture and the associated CTA media and copy that says, “Change We Can Believe In”

The results of these changes were astonishing. It was reported that the highlighted changes brought in a 40.6% increase in email sign-ups and an additional $60 million in donations.

Do’s & Don’ts when running an A/B test

A/B testing requires time, money, and resources, so brands and experts try to avoid any mistakes during the process. Understanding the dos and don’ts of running an A/B test can significantly reduce the chances of any expected upheaval during the experiment.

Here are the important do’s and don’ts to remember when getting started with A/B testing:

Do’s	Don’ts
Define clear goals:	Changing test parameters halfway through
Segment your audience	Ignore the importance of randomization
Run tests simultaneously	Test multiple variables simultaneously
Use sufficient sample size	Relying on short-term data
Test one variable at a time	Overlooking external factors

Also read: SEO Split Test Your Way To Higher Search Engine Ranking

Do’s When Running an A/B Test

Here we go:

• Define clear goals: Establish specific, measurable objectives before starting the A/B test to ensure meaningful results and start on the right foot.
• Segment your audience: Properly segment your audience to ensure that the test groups are representative and comparable.
• Run tests simultaneously: Conduct the tests at the same time to avoid seasonal or time-based biases. Otherwise, the results might not be accurate.
• Use sufficient sample size: Ensure your sample size is large enough to yield statistically significant results. No one wants to make their A/B look irrelevant.
• Test one variable at a time: Focus on a single element (e.g., headline, CTA) to accurately attribute changes in performance. It will also help you portray the results more clearly.

Don’ts of running an A/B Test

• Changing test parameters halfway through: Avoid altering the test setup or criteria once the test has started to maintain integrity. Any alteration, delay, or pause during the process might ruin the gist of the A/B test.
• Ignore the importance of randomization: Ensure random assignment of participants to eliminate selection bias. Ignoring randomization would be a huge mistake.
• Relying on short-term data: Avoid making decisions based on data collected over too short a period; let the test run its course.
• Testing multiple variables simultaneously: Testing several changes at once makes it difficult to determine which one caused the effect.
• Overlooking external factors: Consider external influences like holidays or market trends that might skew results.

A/B test with Replug

Replug is a top gun when it comes to URL tracking and link management. One of the features of this tool is A/B testing. Let’s learn how to use Replug for A/B testing:

Step 1: Sign up for a Replug account if you haven’t already.

Once it’s done, log in to your Replug account to get started.

Step 2: After logging in to your account, you’ll land on the Replug dashboard.

Go to the Manage drop-down menu from the top and choose the Campaign section.

Now, click the New Campaign button to create a new campaign (if it’s your first time).

Step 3: Go to the dashboard; you’ll see the “Create Quick Replug Link” option. This is where you can start creating the short link to track and A/B test.

Select the campaign you have already created, and provide the link to the A/B test. Go ahead and create the short link.

Step 4: Once the short link is created, a popup window will appear with the settings for the very short link.

Now, enable A/B testing by toggling the AB testing button before saving the link. This process will set the default destination URL as the first A/B test link with 100% weightage.

Add more destination links by clicking on the Add Destination Link.

Note: Allocate the weightage to the A/B test links. You can equally distribute it or allocate different weightage to the specific links.

Once you’re done, press the update button and you’re all set to start A/B testing with Replug.

Related: How to Do A/B Testing the Easy Way: Step-by-Step Guide

FAQs about A/B testing

Let’s answer some of the frequently asked questions about A/B testing:

How many ab tests are successful?

There is no definite answer to this question. However, there are hundreds of thousands of examples of very successful A/B test experiments that vouch for the effectiveness of this strategy.

Why is it called AB testing?

It’s a strategy in which a user generally tests option A against option B to find out which performs better than the other one. That’s why it’s called A/B testing (also known as split testing or bucket testing).

What is the future of AB testing?

The future of A/B testing seems extremely bright. A/B are testing SAAS tools available that take this testing and analysis tactic to the next level. It’s safe to say that A/B testing is getting bigger and bigger with time.

Does AB testing affect SEO?

A/B testing can have a significant effect on the SEO. Since A/B testing impacts UI/UX, engagement, conversion, and CTR, it could affect SEO. Whoever knows SEO also knows that SEO isn’t just about keywords. It involves design, speed, engagement, links, clickability, and much more.

When not to use ab testing?

A/B testing shouldn’t be used when external factors, such as the holiday season or certain market trends, are making tides. Plus, other signals tell us that it’s not the right time for A/B testing. Refer to the “Don’ts When Running an A/B Test” section of this article.

Can you run multiple ab tests?

Running multiple A/B tests seems like a mistake because it is hard to determine which specific change affected the outcome of the campaign.

Tired of guesswork in SEO? Embrace the science of SEO split testing!

Discover how small changes to your website’s structure, keywords, and content can have a big impact on search rankings, organic traffic, and user engagement.

Let’s supercharge your website’s organic search results with our SEO split testing guide.

What is SEO Split Testing? 

SEO split testing is the process of comparing different versions of web pages to measure their impact on search engine rankings. It’s like a controlled experiment, where you have a variant page with changes and a control page. By tracking the performance of each variant, you can identify the best performing webpage and enhance your website’s visibility in search engines.

The benefits of SEO split testing

• Data-driven decision-making: You can make informed decisions based on empirical evidence on the effectiveness of different variations.
• Improved user experience: Testing different elements can lead to a better user experience, resulting in higher engagement and improved rankings.
• Increased organic traffic:  You can attract more organic traffic from search engines by optimizing your website based on test results.
• Better conversion rates: Split testing helps identify the most effective strategies to drive conversions.
• Adaptation to algorithm changes: It allows you to adjust your SEO strategies in response to algorithm updates.
• Stakeholder buy-in: A/B Split test results provide tangible evidence of the impact of SEO efforts.

Why should I split test my SEO strategy? 

Below are the benefits of split testing the SEO strategy that might convince you to invest your time in them:

1. Improve Conversion Rates:

Conversion rate optimization (CRO) and SEO are closely related concepts. By split testing your SEO campaign you can increase traffic and conversion rates. You can fine-tune your SEO strategy to enhance user experience and boost conversions by testing various iterations of landing pages and calls-to-action buttons.

2. Optimize SEO Efforts:

By using split-testing, you can compare various iterations of your SEO strategy, including : 

• Keyword usage
• Meta tags/descriptions
• On-page optimization
• Content organization

This practice allows you to identify which tactic produces the best outcomes. It assists you in determining the best strategies to raise your search engine rankings and increase organic traffic.

3. Keeping up with algorithm changes:

Search engine algorithms are always changing, so what works today might not work tomorrow. Split-testing enables you to modify and polish your SEO approach to conform to algorithm updates. You can make sure your website maintains its search engine optimization and visibility in the constantly shifting environment by being proactive and conducting ongoing testing.

4. Convince stakeholders and quatify Impact:

The impact of SEO can be quantified by measuring key metrics both before and after changes by performing an SEO Split test. This data-driven strategy offers verifiable proof of the efficacy of your SEO strategy, enabling you to convince stakeholders of the value of your optimizations and make wise resource allocation choices.

5. Refine user experience:

Split-testing SEO components can help you improve your website’s overall user experience. By testing various layouts, navigation structures, page load times, and mobile responsiveness, you can find changes that make your website more user-friendly

Factors to consider before performing the SEO Split test?

These several factors must be considered before performing an SEO split test.

1. Clear objectives: Define clear objectives for your test. What specific aspect of your SEO strategy are you testing? 
2. Testing scope: Determine the scope of your test. Decide whether you’ll be testing a single webpage or multiple pages.
3. Sample size:  Strive for a sample size that provides meaningful insights without being too resource-intensive.
4. Test duration: Determine the appropriate duration for your test within the time frame of changing dynamics.
5. Statistical significance: Establish the level of statistical significance you require for your results to be reliable. This helps determine the confidence level you need to make decisions based on the test data. 
6. Choosing the right testing tool: Use a reliable, user-friendly A/B split testing tool with a solid track record.
7. Consistency in testing conditions: Make sure the testing conditions, such as the user demographics, devices, browsers, and traffic sources, are constant throughout the test.
8. Segmentation and personalization: Depending on user characteristics, decide whether you want to segment your audience or personalize the variations. 
9. Data collection and analysis: Establish a clear plan for data collection and analysis to derive actionable conclusions.
10. Documentation and reporting: Document your test process, including the variations tested, metrics measured, and results obtained. This documentation will be valuable for future reference

How do you know if an SEO test is successful?

Keyword rankings:

When it comes to evaluating your SEO results, one important aspect to consider is monitoring your keyword rankings on search engine results pages (SERPs). While rankings should not be the sole focus of your SEO campaign, they provide valuable insights into the performance and effectiveness of your targeted keywords. By regularly checking your rankings, you can track whether they are improving, declining, or remaining stagnant over time. If you find out that you are not ranking for the keywords you targeted, reevaluate whether it is worth continuing to focus on those keywords or considering alternative options.

Organic traffic:

Another way to see whether your SEO test was successful is by analyzing your website’s organic traffic. There are comprehensive tools like Content Studio that help you look for trends and changes in traffic volume, sources, and user behavior. Compare the data before and after implementing SEO strategies to identify any positive impact on organic traffic. 

An increase in organic traffic serves as a strong indicator of the effectiveness of your SEO efforts. However, do keep in mind that organic traffic data is more important than overall traffic. It is because factors outside of SEO can influence overall traffic numbers. Conversely, a decrease in organic traffic suggests that your SEO tests are not working.

Backlinks: 

Evaluate the quantity and quality of backlinks to your website. Backlinks from reputable and relevant sources can improve your website’s authority and search rankings. When implementing effective SEO practices, it is natural to witness an increase in backlinks. You need to assess whether the number of links and unique domains they originate from is growing, declining, or stagnant. However, quantity alone is not sufficient; the quality of backlinks also holds great importance. Low-quality backlinks can be detrimental to your website’s reputation, similar to having no links at all. Boost your business visibility in local search with professional services from Copify.

Check impressions:

Impressions refer to the number of times your website appears in search results without receiving any clicks. It serves as an initial metric to consider. This is because, when you begin optimizing for keywords, it’s unlikely that you’ll immediately land on the first page of search results.

Starting from lower pages means that even if your website appears in searches, there is a lower chance that it will be clicked. Knowing that you have begun ranking for those keywords will help you keep working toward the top of the page. You can use ‘Social Media Analytics’ by Content Studio to check your organic impressions. If it shows an increase in the number of organic impressions, your SEO tests are working if not better perform the tests again.

Bounce rate:

Another important aspect to consider when evaluating your SEO performance is analyzing the bounce rate of your website. The bounce rate refers to the percentage of visitors who leave your site after viewing only one page. By examining this metric, you can gain insights into how well your SEO tests are working. You should aim to have a lower bounce rate. This means that visitors find value in your content and are more likely to explore multiple pages on your website. 

To improve your bounce rate, focus on creating high-quality content that is relevant, informative, and engaging. Ensure that your website is user-friendly, with clear navigation and intuitive design. Additionally, optimize your landing pages to align with the search intent of your target audience, delivering the information or solution they are seeking.

Conversion rates:

Tracking the number of conversions is one technique you can use to gauge the effectiveness of your SEO strategy. Start with form submissions, purchases, sign-ups, and any other desired actions on your website. A rise in conversion rates indicates that your SEO tactics are effectively attracting visitors who are genuinely interested in your offerings. It signifies that your website’s content, user experience, and overall SEO optimization are aligned with the needs and expectations of your target audience.

To calculate the conversion rate, divide the number of conversions by the total number of visitors and multiply it by 100 to get the percentage.

This metric provides a clear indication of how well your website is performing in terms of converting visitors into customers or achieving your desired goals.

A/B Split Testing using Replug

Replug is a comprehensive platform for tracking and URL shortening. It provides many features to help you manage links and improve your marketing. Users can track link performance, shorten and customize URLs, and enhance the user experience.

It allows split A/B testing of various URL variations. By doing this you can determine their effect on click-through rates and overall performance.

Follow the steps given below using Replug and perform A/B split tests.

Step 1

To access the Replug application, begin by logging in to your account.

Once logged in, navigate to the Replug Links page.

Locate and click on the New Link button to initiate the process of creating a new link. Follow the subsequent steps provided to complete the link creation procedure.

Step 2

Before saving the link, activate the A/B Split testing feature by switching on the toggle button. This action will automatically set your destination URL as the initial A/B Testing Link with a weightage of 100%.

To include additional URLs for testing, simply click on the “Add Destination Link” button.

Step 3

You have the flexibility to assign different weights to each URL, as long as the total weightage adds up to 100%.

To simplify the process, you can utilize the “Equalize Weights” button, which automatically distributes the weightage equally among the URLs.

This allows for easy adjustment and optimization of the weight distribution for your A/B testing purposes.

Step 4

After enabling the A/B Testing feature, you are ready to save your branded link. Start engaging your audience by sharing your Replug Link

Now analyze link performance and keep using the best performing one.

Note:
It’s important to note that the weightage assigned to each URL is not influenced by previous visits and does not have strict constraints.Whenever the short link is accessed, the final destination URL is selected based on the defined weightage, ensuring a dynamic and varied user experience. However, it’s worth mentioning that if your campaign type is CTA (Call-to-Action) and the specified link does not support iframe functionality, the link cannot be saved for A/B Testing. This limitation is due to the requirement of displaying web page content within another website using iframe. If the source website does not permit iframe inclusion, Replug displays a warning when creating CTA Campaigns.

FAQs

Does A/B Testing hurt SEO?

A/B testing itself does not hurt SEO. It can be a valuable strategy to optimize your website for better search engine rankings. When running A/B tests, it’s important to ensure that the changes you make align with SEO best practices and guidelines provided by search engines. By running tests you can improve your search engine ranking in Google search results.

Most common mistakes to avoid while running SEO split tests

• No clear goals/ objectives
• Simultaneous testing of multiple variations 
• Not collecting and analyzing enough data to draw statistically significant conclusions.
• Not giving the test enough time to run and produce valid data.
• Not documenting and tracking the modifications that were made and their impact on SEO performance.
• Ignoring additional outside elements that could affect the test results.

What SEO elements can I test using split testing?

You can test various SEO elements to improve your website’s performance. Some elements you can consider testing include:

• Page titles 
•  Meta descriptions
• Keyword usage and optimization
• Headings and subheadings (H1, H2, etc.)
• Content length and formatting
• Navigation and site architecture
• Calls-to-action
• Linking strategies
• Image optimization 
• Mobile responsiveness 
• URL structure
• Site speed

What’s the difference between conducting a split test and an A/B test?

A split test and an A/B test are two different terms used to refer to the same type of experiment. However,  the term “split test” is a broader term that encompasses any test where different versions are compared including A/B tests. In other words, it refers to dividing the traffic between multiple variations to measure their impact on key metrics. Whereas an A/B test specifically refers to comparing two versions: a control version (A) and a variant version (B).

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Marketers use link rotation tools to understand the website visitors or audience response towards the provided URL links, so to speak. So if you share your website or actively share content on social media then use short URLs on social media to drive traffic to your website pages, blog posts or fan pages. Adding link rotation to your marketing repertoire can be a good way to convert more audience.

 URL shortening is a popular link management tactic. However, the story doesn’t end with utilizing short links on social media. This is why we decided to shed some light on the concept of link rotation .

For those who are curiously waiting to find out where exactly we could use link rotators, this section is written for them. There are several occasions when you could use link rotators. Let’s find out:

1.A/B Test Campaigns

Link rotators could come in handy when you want to run A/B split testing campaigns with your links. Digital marketing may have a million ways to market your product or content, but the end goal of every strategy or tactic is to attract the audience to take action. Therefore, embrace the link management strategies.

Most top-notch URL shorteners have a link rotator feature for A/B testing. A/B testing is a testing strategy of creating two options for comparison. Usually, marketers test out two ad designs or ad headlines to do a comparison between them.

Since link rotators allow users to split the traffic to two different destinations, it helps them understand which one performed better. It could be two sales pages or separate websites.

2. Promoting products in affiliate marketing

Affiliate marketing is a monetization model that allows marketers to earn commissions on sales. Affiliate marketers – whether they’re bloggers, YouTubers, or Instagram influencers – the majority of them use short links for their affiliate links.

Plus, short URLs are used for almost all the outbound links that they need to track. There are short URL WordPress plugins that most of them use for shortening their URLs .

Link rotation could be used in affiliate marketing by setting up two different links to see which drives more visitors or which one attracts more eyeballs. It could quite be an experiment, because affiliate marketing depends on link clickability. One can’t earn a living with affiliate marketing if links aren’t being clicked.

Related: Affiliate Marketing Guideline for Beginners

3. Sending out emails in email marketing

Email marketing is a digital marketing strategy that allows brands, businesses, and marketers to reach out to their subscribers via email. The subscribers must opt-in to receive the email newsletters.

Email marketers use their email content to convey their message and insert links to drive traffic to their websites or landing pages.

Link rotators could be infused into an email marketing campaign by adding two or more links with different anchor texts across multiple emails to see which one works best. However, one has to make sure that all the links are pointing to the same page.

Related: Email Marketing: The Best Time And Day To Send Your emails And Make An Impact

4. Driving traffic through social media marketing

Social media is a powerful source of website traffic. Marketers heavily rely on social media platforms such as Pinterest, YouTube, Quora, and Facebook to get website traffic. A small portion of that social media website traffic could convert into paying customers.

Link rotation could be used on social media when driving website traffic. Since link rotation helps you understand how the audience behaves towards your links, it gets easier to understand the acceptability of a specific URL or website page.

Related: 8 Ways to Increase eCommerce Sales Using Social Media 

5. Running ad campaigns

Online ad campaigns are incomplete without providing thedestination URLs. Advertisers usually drive traffic through their online ads to the landing/sales pages or product pages on the website.

Link rotation could help advertisers with creating multiple links for their pages to analyze how those users receive those links.

So these were a few of the use cases of link rotators in digital marketing, but I’m sure there are plenty of other areas where link rotators could help marketers.

Related: How To Optimize Your Retargeting Efforts To Win Back Online Customers

6. Link Rotators and SEO

Link management is a vast domain and doesn’t only cover URL shortening. You must have learned so far that link rotation is a vital feature of URL-shortening tools.

Link rotators could come in handy in SEO for many reasons. One of those reasons is that link rotators go hand-in-hand with A/B testing and SEO experts split tests with landing pages, CTAs, navigation, content, and other stuff all the time .

Link rotators assist marketers and conversion specialists with driving traffic to specific pages or rotating some visitors for testing purposes. The reason behind pivoting some of the website visitors could be bringing some attention to the specific offer or landing page.

Similarly, the clickability on the CTAs or banners could also be analyzed by using the link rotation technology.

7. Rotate multiple links

One of the reasons why you should be trying out the link rotating feature is to rotate multiple links for testing purposes. You might want to see which one works best for you. For instance, if you have a dedicated domain registered for your short URLs, you could test out the link shortening with the custom domain and the regular domain to see the difference.

8. Alter destination URLs

Altering or rotating destination URLs is one of the features that most URL rotators offer . It allows marketers and bloggers to test the outcome if they switched the destination URLs, meaning if the traffic lands on a different destination page.

9. Add a link weight

Adding a link weight is the ability to tell the link rotator about the importance of two or more links by setting a certain percentage for each link. Replug allows users to set the weight while A/B tests the URLs.

In conclusion, link rotators provide a number of benefits for online marketers and businesses. They allow for easy tracking and analysis of traffic, enabling users to see which links are performing well and which are not. They also offer the ability to rotate multiple links, providing a way to test different campaigns and marketing strategies. Overall, link rotators offer a powerful tool for optimizing online marketing efforts and are an essential part of any online business strategy.