Tag: replug

Deep links are the digital signposts that allow you to navigate the vast landscape of the internet with precision. They work by directing you to specific, relevant content or actions within a mobile app or website, rather than just the homepage. 

In this guide, we’ll dive into what deep links are and how they function, empowering you with a clear understanding of this essential element in today’s digital world.

What are deep links?

Deep links are URLs or hyperlinks that take you directly to a specific, meaningful piece of content or a particular location within a mobile app or website, bypassing the homepage or main landing page. 

These links enable users to access precise information, perform actions, or engage with features within an app or website without the need to navigate through multiple pages or menus. 

What are deferred deep links?

Deferred deep links are a strategic solution to a common challenge in mobile app deep linking. When users click on a deep link but don’t have the corresponding app installed, deferred deep links redirect them to the relevant app store for installation. The magic happens when the user subsequently opens the app; they are still directed to the precise in-app location or content originally intended by the deep link. 

This capability enhances user experience and conversion rates, making deferred deep links a valuable feature for app developers and marketers. They ensure that users, whether they have the app or not, can seamlessly access targeted content within the app after installation.

Understand different types of deep links:

There are several types of deep links, each designed for specific purposes and use cases:

1. Traditional deep links: These links take users directly to a specific location or content within a mobile app. They are commonly used for providing a seamless and efficient user experience.
2. Deferred deep links: As previously discussed, deferred deep links handle situations where users click on a deep link but don’t have the app installed. They redirect users to the app store for installation and then guide them to the intended in-app location after installation.
3. Contextual deep links: These links not only take users to a specific location within an app but also carry additional context or information. This context can be used to personalize the user experience within the app.
4. Universal links (iOS) and app links (android): These are platform-specific deep linking standards that allow apps to register their deep link URLs with the operating system. They offer a seamless transition between web and app content, enhancing user engagement.
5. Custom scheme deep links: Apps can define custom URL schemes that trigger the app to open when a corresponding URL is clicked. While they are effective, they are less secure and more prone to conflicts.
6. Smart app banners: These are not traditional deep links but deserve mention. They are banners that appear at the top of a mobile website when viewed on a device where the corresponding app is installed, encouraging users to switch to the app.
7. Promotional deep links: These links are used in marketing campaigns to drive users to specific content or offers within an app. They are often used in email marketing, social media, and advertisements.
8. One-time use deep links: These deep links can only be used once and are often employed for security or tracking purposes, such as one-time login links or referral links.

Also read: How to share Videos using Deep Links?

How do mobile marketers use deep linking?

Mobile marketers use deep linking to improve user engagement, enhance the user experience, and drive conversions within mobile apps. 

Here are several ways in which mobile marketers leverage deep linking:

• Personalized campaigns: Marketers create personalized deep links for different user segments based on user behavior, demographics, or preferences. These links direct users to content or offers tailored to their interests, increasing the likelihood of conversion.
• User onboarding: Deep links can guide new users to specific onboarding screens within an app, helping them understand its features and benefits. This improves user retention and reduces churn.
• Re-engagement: Marketers use deep links to re-engage inactive users by directing them to relevant content or promotions. This can help revive user interest and encourage them to return to the app.
• Promotions and offers: Deep links are effective for promoting discounts, special offers, or limited-time deals within an app. Users clicking on these links are taken directly to the relevant product or promotion, increasing conversion rates.
• Referral programs: Marketers create deep links for referral programs, allowing users to share personalized referral links with friends. When a friend installs the app through the referral link, both the referrer and the new user can be rewarded, encouraging word-of-mouth marketing.
• Email and SMS marketing: Deep links are embedded in email and SMS marketing campaigns to take users directly to specific content or actions within the app. This reduces friction and increases the chances of conversion.
• Social media marketing: Marketers use deep links in social media posts and ads to lead users to app content, such as product pages, articles, or videos, maximizing the impact of their social media campaigns.
• Cross-promotion: Apps can cross-promote each other by using deep links to direct users from one app to another. This is commonly seen in gaming apps or within app ecosystems.
• Attribution and analytics: Deep linking helps marketers track the effectiveness of various marketing channels and campaigns by attributing app installs and user actions to specific sources or campaigns.
• A/B testing: Marketers can run A/B tests by creating multiple deep links with different parameters, allowing them to evaluate which version of a campaign or promotion is more successful in driving user engagement and conversions.

How to create deep links using Replug?

Replug is a URL shortener tool that helps you create and manage deep links, track your clicks and conversion rates, and optimize your campaigns for optimal results.  This can help you increase engagement and drive more traffic to specific pages within your app or website.

Here’s how to create deep links using Replug:

Step 1: Sign in to your Replug account or create one for free if you don’t have an account yet.

Step 2: On the main dashboard, locate the “drop-down icon” in the top right corner and select “deep links” from the drop-down list.

Also read: How to Create Your Own URL Shortener?

Step 3: Select a category for whom you want to create a deep link on the deep links page. Choose from:

• Social Media
• E-Commerce
• Music
• Video
• Productivity

Step 4: Generate the deep link for the selected platform. Clicking on this deep link will open the desired content directly within the corresponding app (e.g., YouTube app). Select the appropriate option (e.g., video or share, etc.), and click the “create deep link” button.

Also read: How to Get a YouTube Vanity URL: Quick Guide

Step 5: You’ll be taken to the “Replug link” page. Here, choose the desired “campaign” name and paste the desired URL in the “URL field.”

Step 6: To enable Deep Links, toggle the state. An indicator will appear to confirm if the destination URL can be used as a Deep Link.

Note: If the destination URL can not be used as a Deep Link, the following indication will appear.

Step 7: Finally, click the “save link” button, and your deep link with the deep linking feature will be saved and ready for sharing.

End note:

Deep links are a fundamental feature in the arsenal of mobile marketers and app developers alike. They serve as the critical connectors between users and specific content or actions within mobile apps and websites. Whether you’re looking to enhance user engagement, increase conversions, or streamline the user experience, deep links are the solution.

By creating personalized campaigns, improving user onboarding, and harnessing the power of deep linking in various marketing channels, you can leverage this technology to its fullest potential. Deep links are the keys to delivering precisely what users want, when they want it, and where they want it. So, dive in, experiment, and leverage the power of deep links to elevate your digital strategies and provide your audience with an unparalleled online experience.

Also read: How to share YouTube videos using deep links?

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Do you want to create your own custom short URL for your website links? Just like we use “rplg.co” for our own branded short URLs, you can do the same for yours.

In this article, we’ll guide you through the straightforward process of crafting your custom short URLs. 

Elevate your blog’s accessibility, streamline your links, and make sharing content a breeze with personalized web addresses that resonate with your audience.

What is a custom short URL?

A custom short URL, also known as a branded or vanity URL, is a shorter and customized version of a longer web address (URL). It’s designed to be easy to remember, share, and recognize. 

Custom short URLs typically incorporate a brand’s name, a relevant keyword, or any other chosen text to create a web address that is more user-friendly and aligned with the entity’s identity.

Prominent brands and organizations leverage custom short URLs for streamlined online engagement. The New York Times employs “nyti.ms,” Coca-Cola opts for “cokeurl.com,” WWF uses “wwf.to,” the United Nations relies on “un.org,” and HubSpot chooses “hubs.ly.” These concise links enhance branding and simplify sharing across digital platforms.

Custom short URLs offer several benefits:

• Memorability: They are easier to remember, making it simple for users to type or recall the link.
• Branding: Custom short URLs reinforce brand identity and can include brand names or keywords.
• User Experience: Shorter URLs improve the user experience by reducing clutter and enhancing readability.
• Tracking: URL shortening services offer analytics, allowing you to track click-through rates and user engagement.
• Social Media: On platforms with character limits, like Twitter, custom short URLs save space for your message.

How to create a custom short URL using Replug?

Replug is a URL shortener and branding tool that simplifies link management. It allows users to create custom short URLs, reinforcing brand identity and optimizing online marketing. With user-friendly domain customization and strong connectivity features, Replug streamlines the process of enhancing your online presence and sharing branded links.

To create a custom short URL using Replug, first add your custom domain:

Important note: By default, Replug generates links using our default shortener domain, rplg.co. 

However, you have the option to enhance your branding and domain reputation by incorporating a custom domain. This allows you to use branded domains in your ads, social link-tracking campaigns, and email communications.

Follow these steps:

Step 1: Access custom domains

• Open your Replug dashboard.
• Navigate to “Settings” and select “Custom Domains” from the dropdown menu.

Step 2: Add a new domain

• Click on “Add Domain” to initiate the process of creating your custom short URL.

Step 3: Connect the custom domain

On the next screen, provide the following details:

• Domain URL: This is your branded or custom domain.
• 404 redirect URL: Specify where users should be directed if they land on a 404 error page.
• Branded domain: This redirects users to the designated URL when they visit the root address of your brand’s domain.

Afterward, click the “Connect” button as shown on the screen.

Note: Once you have added your domain to the platform, the next step is to point CNAME in your domain registrar’s DNS.  If you would like to redirect your root domain, please try adding @ or www. Some of the registrars do not allow the @ option, for that, you will have to add www as a HOST value. 

Step 4: Manage your custom domain

After clicking “Connect,” your custom domain will be successfully added to your Replug account.

You can check the connectivity status, edit domain settings, or delete domains as needed.

Read our help document for additional information on setting up a custom domain in Replug. 

Once you’ve added your custom domain to Replug, its time to create a custom short URL.

Create a custom short URL: 

Here’s a step-by-step guide to create a custom short URL in Replug:

Step 1: Add a new link

Once you’re logged into your Replug dashboard, select “Select your campaign” to initiate a new campaign. 

Note: In campaigns, you’ll find the custom domain you just created. 

Paste the original link you want to shorten into the “URL to shorten” section. This link can point to a specific webpage, product, or content you wish to share. Click the blue “Create” button to generate a custom shortened URL.

Step 2: Customize your shortened URL

Replug offers the flexibility to customize your shortened URL. This means you can select a specific alias or keyword to incorporate into the shortened link. For instance, you can create a custom shortened URL like “replug.link/myproduct.”

Step 3: Configure link settings

Depending on your requirements, you can adjust additional settings for your custom URL link. These settings may include link expiration, tracking options, A/B testing, and more. Customize these settings according to your preferences and click the “Update” button to generate your custom shortened URL.

Step 7: Share your custom shortened URL

Utilize your custom-shortened URL in your marketing materials, social media posts, emails, or any content where you want to promote your link. Custom-shortened URLs are ideal for making lengthy and complex links more user-friendly.

Step 8: Monitor performance

Replug provides comprehensive analytics and tracking features, enabling you to monitor the performance of your custom shortened URLs. You can track the number of clicks, the geographic location of users, referral sources, and more.

End note:

Replug offers numerous benefits for branding, tracking, and enhancing the user experience. By shortening and customizing your URLs, you can make them more memorable and suitable for various marketing and promotional efforts. 

With the ability to track performance and user interactions, Replug empowers users to optimize their online presence and marketing campaigns effectively. 

Whether you’re promoting products, sharing content, or strengthening your brand identity, custom URL links created through Replug can play a vital role in your online strategy.

FAQs

Can I use my own domain for custom short URLs?

Yes, many URL shortening services, including Replug, allow you to use your custom domain for creating custom short URLs. This ensures that your brand is prominently featured in the links you share.

How do I track the performance of short URLs?

Most URL shortening services offer tracking and analytics tools that allow you to monitor the performance of your custom short URLs. You can track click-through rates, geographic location of users, and more to assess link effectiveness.

Are custom short URLs secure?

Custom short URLs are as secure as regular long URLs. However, like any link, they should be used with caution. Avoid clicking on unfamiliar custom short URLs, as they could potentially lead to malicious websites.

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How to Create a Custom URL: Step-By-Step Guide

Redirecting a URL to another destination is a fundamental skill in web development and online communication. Whether you’re rebranding a website, updating content, or optimizing user experience, the ability to seamlessly guide users from one web address to another is invaluable. 

In this guide, we’ll explore various methods and step-by-step instructions on how to effectively redirect URLs, ensuring your online presence remains agile and user-friendly.

What is a URL redirect?

A URL redirect is a way to send users from one URL to another. This can be done for a variety of reasons, such as:

• To improve the user experience by sending users to a more relevant or up-to-date page.
• To prevent broken links by redirecting users to a new page that has replaced the old one.
• To track website traffic by redirecting users to a different page depending on where they came from.

2 main types of URL redirects:

There are two main types of URL redirects: 301 redirects and 302 redirects. 

A 301 redirect is a permanent redirect, which means that the old URL will no longer be used and all traffic should be directed to the new URL. 

A 302 redirect is a temporary redirect, which means that the old URL may be used again in the future.

URL redirects can be set up by website administrators or by using a third-party service.

Also read: How to Fix “ERR_TOO_MANY_REDIRECTS” Error: Step-by-Step Guide

How to redirect a URL to another URL?

Redirecting a URL to another URL can be done using various methods, depending on your specific needs and the technology stack you are using. 

Here are some common methods and steps for each:

• HTTP Redirects (Status Codes 301 and 302)
• Using JavaScript for Client-Side Redirect
• Using Meta Refresh Tag (HTML Meta Tag)
• Using Server-Side Scripting (e.g., PHP)
• Using URL Rewrite Rules (Apache mod_rewrite or Nginx)
• Using a Content Management System (CMS)
• Using a URL shortener 

Now, let’s explain each of these methods step by step:

Method 1: HTTP redirects (status codes 301 and 302)

Step 1: Open your web server configuration file (e.g., Apache’s “.htaccess” for Apache servers) or use a control panel like cPanel.

Step 2: Add the following line to redirect the old URL to the new URL:

Replace “/old-page.html” with the path to the old URL and http://example.com/new-page.html with the new destination URL.

Step 3: Save the configuration file.

Step 4: The 301 redirect informs search engines that the old URL has permanently moved to the new URL.

Method 2: Using JavaScript for client-side redirect

Step 1: Insert the following JavaScript code in the <head> section of your HTML document:

Replace “http://example.com/new-page.html” with the URL you want to redirect to.

Step 2: When a user accesses the old URL, they will be automatically redirected to the new URL.

Method 3: Using meta refresh tag (HTML meta tag)

Step 1: Insert the following HTML <meta> tag in the <head> section of your HTML document:

Replace “http://example.com/new-page.html” with the new destination URL.

Step 2: The content attribute specifies the time delay (in seconds) before the redirect occurs. In this example, it’s set to 0, which means an immediate redirect.

Method 4: Using server-side scripting (e.g., PHP)

Step 1: Create a PHP file for the old URL (e.g., old-page.php).

Step 2: Add the following PHP code to the PHP file:

Replace “http://example.com/new-page.html” with the new destination URL.

Step 3: This PHP script sends an HTTP header to the browser, triggering a 301 redirect to the new URL.

Method 5: Using URL rewrite rules (Apache mod_rewrite or Nginx)

Step 1: For Apache, create or edit a .htaccess file in your website’s directory. For Nginx, edit your server block configuration.

Step 2: Add rewrite rules to redirect URLs. For example, for Apache with mod_rewrite:

Replace “old-page\.html$” with the old URL pattern and http://example.com/new-page.html with the new destination URL.

Step 3: Save the configuration file.

Step 4: These rules will redirect requests for the old URL to the new URL with a 301 status code.

Method 6: Using a content management system (CMS):

If your website is built on a CMS like WordPress, Joomla, or Drupal, there are usually plugins or settings within the CMS that allow you to set up URL redirects without directly editing server configuration files.

Here’s a step-by-step guide on how to redirect a URL to another URL in WordPress!

Method 7: Using a URL shortener 

URL shorteners are commonly used for this purpose, especially when you want to create a shorter and more user-friendly URL that redirects to a longer or less user-friendly one. 

Replug: Redirect long, complex URLs into short, user-friendly links

Replug is a popular URL shortening and link management platform that allows you to create short, branded, and trackable links.

Here’s how to redirect a URL to another URL using a URL shortener:

Step 1: Sign in to Replug or create an account for free. 

Step 2: In your Replug dashboard, click “Select your campaign” then paste your long URL into the “URL to shorten” field and click the “Create” button. 

Also read: How to mask a URL link using a URL shortener?

Step 3: Customize the short URL here to make it more user-friendly. You can add a custom slug to the link if desired. 

Note: You can also add some powerful features here to enhance your shortened URL and boost CTR. As shown in the image below:

Step 4: After configuring your link settings, save the link. Replug will generate a short, user-friendly link that you can use for redirection.

Also read: How to Create a Short URL: Step-by-Step Guide

Step 5: Replug provides analytics and tracking data for your short links. You can monitor click-through rates, geographic locations of users, and other insights to understand how your links are performing.

Replug simplifies the process of creating short, user-friendly links and managing URL redirection. It’s a valuable tool for individuals and businesses looking to make their links more accessible and trackable.

FAQs

Why would I need to redirect a URL?

You might need to redirect a URL to update content, change domain names, enhance SEO, or create user-friendly, easy-to-share links.

What’s the difference between a permanent (301) and a temporary (302) redirect?

A 301 redirect is permanent and tells search engines that the old URL has been permanently moved. Whereas, a 302 redirect is temporary and indicates a temporary move.

Can I manually redirect a URL without any technical knowledge?

Yes, you can use user-friendly methods like CMS plugins or online URL shorteners to perform redirection without technical expertise.

Which method should I choose for URL redirection?

The method depends on your goals. Use HTTP redirects for permanent changes, JavaScript for client-side changes, and plugins for CMS-driven websites.

What are the SEO implications of URL redirection?

Properly implemented 301 redirects can preserve SEO rankings during URL changes, but it’s essential to maintain content quality and relevance.

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Tired of guesswork in SEO? Embrace the science of SEO split testing!

Discover how small changes to your website’s structure, keywords, and content can have a big impact on search rankings, organic traffic, and user engagement.

Let’s supercharge your website’s organic search results with our SEO split testing guide.

What is SEO Split Testing? 

SEO split testing is the process of comparing different versions of web pages to measure their impact on search engine rankings. It’s like a controlled experiment, where you have a variant page with changes and a control page. By tracking the performance of each variant, you can identify the best performing webpage and enhance your website’s visibility in search engines.

The benefits of SEO split testing

• Data-driven decision-making: You can make informed decisions based on empirical evidence on the effectiveness of different variations.
• Improved user experience: Testing different elements can lead to a better user experience, resulting in higher engagement and improved rankings.
• Increased organic traffic:  You can attract more organic traffic from search engines by optimizing your website based on test results.
• Better conversion rates: Split testing helps identify the most effective strategies to drive conversions.
• Adaptation to algorithm changes: It allows you to adjust your SEO strategies in response to algorithm updates.
• Stakeholder buy-in: A/B Split test results provide tangible evidence of the impact of SEO efforts.

Why should I split test my SEO strategy? 

Below are the benefits of split testing the SEO strategy that might convince you to invest your time in them:

1. Improve Conversion Rates:

Conversion rate optimization (CRO) and SEO are closely related concepts. By split testing your SEO campaign you can increase traffic and conversion rates. You can fine-tune your SEO strategy to enhance user experience and boost conversions by testing various iterations of landing pages and calls-to-action buttons.

2. Optimize SEO Efforts:

By using split-testing, you can compare various iterations of your SEO strategy, including : 

• Keyword usage
• Meta tags/descriptions
• On-page optimization
• Content organization

This practice allows you to identify which tactic produces the best outcomes. It assists you in determining the best strategies to raise your search engine rankings and increase organic traffic.

3. Keeping up with algorithm changes:

Search engine algorithms are always changing, so what works today might not work tomorrow. Split-testing enables you to modify and polish your SEO approach to conform to algorithm updates. You can make sure your website maintains its search engine optimization and visibility in the constantly shifting environment by being proactive and conducting ongoing testing.

4. Convince stakeholders and quatify Impact:

The impact of SEO can be quantified by measuring key metrics both before and after changes by performing an SEO Split test. This data-driven strategy offers verifiable proof of the efficacy of your SEO strategy, enabling you to convince stakeholders of the value of your optimizations and make wise resource allocation choices.

5. Refine user experience:

Split-testing SEO components can help you improve your website’s overall user experience. By testing various layouts, navigation structures, page load times, and mobile responsiveness, you can find changes that make your website more user-friendly

Factors to consider before performing the SEO Split test?

These several factors must be considered before performing an SEO split test.

1. Clear objectives: Define clear objectives for your test. What specific aspect of your SEO strategy are you testing? 
2. Testing scope: Determine the scope of your test. Decide whether you’ll be testing a single webpage or multiple pages.
3. Sample size:  Strive for a sample size that provides meaningful insights without being too resource-intensive.
4. Test duration: Determine the appropriate duration for your test within the time frame of changing dynamics.
5. Statistical significance: Establish the level of statistical significance you require for your results to be reliable. This helps determine the confidence level you need to make decisions based on the test data. 
6. Choosing the right testing tool: Use a reliable, user-friendly A/B split testing tool with a solid track record.
7. Consistency in testing conditions: Make sure the testing conditions, such as the user demographics, devices, browsers, and traffic sources, are constant throughout the test.
8. Segmentation and personalization: Depending on user characteristics, decide whether you want to segment your audience or personalize the variations. 
9. Data collection and analysis: Establish a clear plan for data collection and analysis to derive actionable conclusions.
10. Documentation and reporting: Document your test process, including the variations tested, metrics measured, and results obtained. This documentation will be valuable for future reference

How do you know if an SEO test is successful?

Keyword rankings:

When it comes to evaluating your SEO results, one important aspect to consider is monitoring your keyword rankings on search engine results pages (SERPs). While rankings should not be the sole focus of your SEO campaign, they provide valuable insights into the performance and effectiveness of your targeted keywords. By regularly checking your rankings, you can track whether they are improving, declining, or remaining stagnant over time. If you find out that you are not ranking for the keywords you targeted, reevaluate whether it is worth continuing to focus on those keywords or considering alternative options.

Organic traffic:

Another way to see whether your SEO test was successful is by analyzing your website’s organic traffic. There are comprehensive tools like Content Studio that help you look for trends and changes in traffic volume, sources, and user behavior. Compare the data before and after implementing SEO strategies to identify any positive impact on organic traffic. 

An increase in organic traffic serves as a strong indicator of the effectiveness of your SEO efforts. However, do keep in mind that organic traffic data is more important than overall traffic. It is because factors outside of SEO can influence overall traffic numbers. Conversely, a decrease in organic traffic suggests that your SEO tests are not working.

Backlinks: 

Evaluate the quantity and quality of backlinks to your website. Backlinks from reputable and relevant sources can improve your website’s authority and search rankings. When implementing effective SEO practices, it is natural to witness an increase in backlinks. You need to assess whether the number of links and unique domains they originate from is growing, declining, or stagnant. However, quantity alone is not sufficient; the quality of backlinks also holds great importance. Low-quality backlinks can be detrimental to your website’s reputation, similar to having no links at all. Boost your business visibility in local search with professional services from Copify.

Check impressions:

Impressions refer to the number of times your website appears in search results without receiving any clicks. It serves as an initial metric to consider. This is because, when you begin optimizing for keywords, it’s unlikely that you’ll immediately land on the first page of search results.

Starting from lower pages means that even if your website appears in searches, there is a lower chance that it will be clicked. Knowing that you have begun ranking for those keywords will help you keep working toward the top of the page. You can use ‘Social Media Analytics’ by Content Studio to check your organic impressions. If it shows an increase in the number of organic impressions, your SEO tests are working if not better perform the tests again.

Bounce rate:

Another important aspect to consider when evaluating your SEO performance is analyzing the bounce rate of your website. The bounce rate refers to the percentage of visitors who leave your site after viewing only one page. By examining this metric, you can gain insights into how well your SEO tests are working. You should aim to have a lower bounce rate. This means that visitors find value in your content and are more likely to explore multiple pages on your website. 

To improve your bounce rate, focus on creating high-quality content that is relevant, informative, and engaging. Ensure that your website is user-friendly, with clear navigation and intuitive design. Additionally, optimize your landing pages to align with the search intent of your target audience, delivering the information or solution they are seeking.

Conversion rates:

Tracking the number of conversions is one technique you can use to gauge the effectiveness of your SEO strategy. Start with form submissions, purchases, sign-ups, and any other desired actions on your website. A rise in conversion rates indicates that your SEO tactics are effectively attracting visitors who are genuinely interested in your offerings. It signifies that your website’s content, user experience, and overall SEO optimization are aligned with the needs and expectations of your target audience.

To calculate the conversion rate, divide the number of conversions by the total number of visitors and multiply it by 100 to get the percentage.

This metric provides a clear indication of how well your website is performing in terms of converting visitors into customers or achieving your desired goals.

A/B Split Testing using Replug

Replug is a comprehensive platform for tracking and URL shortening. It provides many features to help you manage links and improve your marketing. Users can track link performance, shorten and customize URLs, and enhance the user experience.

It allows split A/B testing of various URL variations. By doing this you can determine their effect on click-through rates and overall performance.

Follow the steps given below using Replug and perform A/B split tests.

Step 1

To access the Replug application, begin by logging in to your account.

Once logged in, navigate to the Replug Links page.

Locate and click on the New Link button to initiate the process of creating a new link. Follow the subsequent steps provided to complete the link creation procedure.

Step 2

Before saving the link, activate the A/B Split testing feature by switching on the toggle button. This action will automatically set your destination URL as the initial A/B Testing Link with a weightage of 100%.

To include additional URLs for testing, simply click on the “Add Destination Link” button.

Step 3

You have the flexibility to assign different weights to each URL, as long as the total weightage adds up to 100%.

To simplify the process, you can utilize the “Equalize Weights” button, which automatically distributes the weightage equally among the URLs.

This allows for easy adjustment and optimization of the weight distribution for your A/B testing purposes.

Step 4

After enabling the A/B Testing feature, you are ready to save your branded link. Start engaging your audience by sharing your Replug Link

Now analyze link performance and keep using the best performing one.

Note:
It’s important to note that the weightage assigned to each URL is not influenced by previous visits and does not have strict constraints.Whenever the short link is accessed, the final destination URL is selected based on the defined weightage, ensuring a dynamic and varied user experience. However, it’s worth mentioning that if your campaign type is CTA (Call-to-Action) and the specified link does not support iframe functionality, the link cannot be saved for A/B Testing. This limitation is due to the requirement of displaying web page content within another website using iframe. If the source website does not permit iframe inclusion, Replug displays a warning when creating CTA Campaigns.

FAQs

Does A/B Testing hurt SEO?

A/B testing itself does not hurt SEO. It can be a valuable strategy to optimize your website for better search engine rankings. When running A/B tests, it’s important to ensure that the changes you make align with SEO best practices and guidelines provided by search engines. By running tests you can improve your search engine ranking in Google search results.

Most common mistakes to avoid while running SEO split tests

• No clear goals/ objectives
• Simultaneous testing of multiple variations 
• Not collecting and analyzing enough data to draw statistically significant conclusions.
• Not giving the test enough time to run and produce valid data.
• Not documenting and tracking the modifications that were made and their impact on SEO performance.
• Ignoring additional outside elements that could affect the test results.

What SEO elements can I test using split testing?

You can test various SEO elements to improve your website’s performance. Some elements you can consider testing include:

• Page titles 
•  Meta descriptions
• Keyword usage and optimization
• Headings and subheadings (H1, H2, etc.)
• Content length and formatting
• Navigation and site architecture
• Calls-to-action
• Linking strategies
• Image optimization 
• Mobile responsiveness 
• URL structure
• Site speed

What’s the difference between conducting a split test and an A/B test?

A split test and an A/B test are two different terms used to refer to the same type of experiment. However,  the term “split test” is a broader term that encompasses any test where different versions are compared including A/B tests. In other words, it refers to dividing the traffic between multiple variations to measure their impact on key metrics. Whereas an A/B test specifically refers to comparing two versions: a control version (A) and a variant version (B).

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Brand marketing examples showcase the power of effective strategies and creative execution in building successful brands.

From captivating ad campaigns and engaging social media presence to memorable brand experiences, these branding examples demonstrate how businesses have leveraged storytelling, differentiation, and consumer insights to create strong brand identities that resonate with their target audiences.

Before moving on to branding examples, let’s see what key elements make brand marketing successful.

10 Key elements of brand strategy

1. Brand purpose: Defining a clear and meaningful purpose that aligns with the values and aspirations of the target audience.
2. Brand positioning: Identifying and establishing a unique and compelling position in the market that sets the brand apart from competitors.
3. Target audience: Understanding the target audience’s specific demographics, psychographics, and needs to effectively tailor brand messaging and experiences.
4. Brand identity: Developing a cohesive and distinctive visual and verbal identity, including logo, typography, color palette, and brand voice.
5. Brand messaging: Crafting compelling and consistent messaging that communicates the brand’s values, benefits, and unique selling propositions to the target audience.
6. Brand storytelling: Creating a compelling narrative around the brand that connects emotionally with the target audience and builds a strong brand image.
7. Brand experience: Designing and delivering consistent and exceptional experiences at every touch point, including physical locations, online platforms, customer service, and product quality.
8. Brand differentiation: Identifying and communicating key points of differentiation that set the brand apart from competitors, emphasizing unique features, benefits, or values.
9. Brand consistency: Ensuring consistent messaging, visuals, and experiences across all brand touchpoints to build recognition, trust, and loyalty among customers.
10. Brand monitoring and adaptation: Continuously monitoring brand performance, market trends, and customer feedback to adapt and evolve the brand strategy as needed, staying relevant and competitive in the market.

Related: Top 22 Personal Branding Tools To Upscale Your Marketing

From strategy to success: 5 Powerful examples of branding

Here are a few branding examples for stronger brand marketing:

1. TOMS “One For One” brand marketing strategy

TOMS’ brand marketing strategy revolves around its unique “One for One” concept. For every pair of shoes purchased, TOMS donates a pair to a person in need. This strategy emphasizes social responsibility, creating a powerful connection between the brand and customers who want to make a positive impact.

Additionally, TOMS utilizes storytelling and powerful visuals to communicate its mission, inspiring customers to buy its products and support its charitable initiatives. Through this strategy, TOMS has successfully differentiated itself in the market and built a loyal customer base that aligns with its purpose-driven approach.

2. Starbucks’ “It Starts with You” campaign

Starbucks’ branding example shows why creating a welcoming and personalized experience is important. Their iconic green logo, cozy store ambiance, and seasonal promotions establish a sense of familiarity and indulgence, making Starbucks a beloved global coffee brand.

Starbucks’ “It Starts with You” campaign was a successful initiative that highlighted the positive impact individuals can make in their communities.

Starbucks encouraged acts of kindness and community engagement, positioning itself as a brand that cares about making a difference.

The campaign resonated with customers, fostering a sense of connection and inspiring them to take action.

In the branding example, Starbucks creates a premium and aspirational image, enticing customers to spend more. Through visually appealing displays, seasonal promotions, and a customer rewards program, Starbucks encourages repeat visits and larger purchases.

This unwavering loyalty is a testament to Starbucks’ ability to create a unique and meaningful experience that resonates with its customers on a deeper level.

3. Patagonia’s “Don’t Buy This Jacket” campaign

Patagonia, an outdoor apparel company, has built a strong brand relationship with its customers through its commitment to environmental sustainability and activism.

Patagonia’s “Don’t Buy This Jacket” campaign aimed to raise awareness about overconsumption and encourage responsible consumer behavior. It taught a valuable lesson about the importance of sustainability and conscious purchasing choices.

By aligning its brand values with its target audience, Patagonia has created a loyal community of customers who share their passion for the outdoors and environmental preservation.

Related: Brand Consistency:  Build Brand Consistency Using Branded Links

4. Nike from “Just Do It” to “Believe in Something”

Nike’s branding example can be seen in its iconic “Just Do It” campaign. “Just Do It” encapsulates Nike’s brand ethos, inspiring individuals to push their limits, overcome obstacles, and achieve greatness in sports and life.

Nike’s ability to navigate controversy and position itself as a champion of social change has proven to be a successful marketing tactic, driving both financial success and a positive brand image.

Nike turns controversy into dollars through its marketing by strategically embracing social issues and aligning with controversial figures. Nike generates significant media attention and sparks conversations worldwide by taking a bold stance on divisive topics.

This heightened visibility helps increase brand awareness and exposure. While the company may face initial backlash from some segments of the population, Nike’s marketing strategy appeals to its target audience, which includes socially conscious individuals who value progressive values and inclusivity.

This approach fosters a strong emotional connection and loyalty among these consumers, leading to increased sales and revenue for the brand.

Best Branding Example: Nike’s Colin Kaepernick ad

Nike’s Colin Kaepernick ad was a resounding success. Released in 2018, the ad featured the controversial football player and activist kneeling during the national anthem, accompanied by the powerful message: “Believe in something.” Even if it means sacrificing everything.”

The ad sparked widespread conversation and polarizing reactions, but it ultimately reinforced Nike’s commitment to social issues and resonated with its target audience. Despite the backlash, the campaign garnered significant attention, boosting brand awareness and sales.

Nike’s bold stance and alignment with Kaepernick’s activism tapped into the cultural zeitgeist, praising their willingness to take a stand on divisive social issues and inspiring a new wave of brand loyalty among consumers who shared similar values.

Related: Branding on Youtube the Right Way!

5. Apple “Think Different”

Apple’s brand marketing exemplifies innovation, simplicity, and elegance. Their iconic “Think Different” campaign and product launches build anticipation and create a strong emotional connection with consumers.

Apple’s meticulously planned product launches generate excitement and drive sales. Their strategy showcases the power of building anticipation, creating a buzz, and cultivating a strong brand community.

Apple has established a strong and distinctive brand identity through various campaigns that resonate with consumers worldwide. Apple’s campaigns highlight its ability to create compelling narratives, evoke emotions, and showcase the unique features of its products.

Here take a look at their interesting data privacy campaign.

Related: Social Media Risks For Brands

Neuroscience of branding

The neuroscience of branding explores how our brains respond to different aspects of a brand. Scientists use brain imaging techniques to understand how things like logos, colors, and associations with a brand affect our thoughts and feelings.

They’ve found that branding can make us feel logical and emotional, so companies must create positive and memorable experiences.

By understanding how our brains react to branding, businesses can make smart choices to create a strong connection with customers and make them more likely to choose and stick with their brand.

Related: 9 Trending techniques to expand your Businesses via Social Media

Online branding with Branded Link Management Tool

URL shorteners can play a role in branding by providing concise and memorable links that promote a brand’s online presence. Having a branded domain is a smart branding strategy that offers a cleaner and more professional appearance, increasing trust and click-through rates.

Additionally, branded short links can be tracked and analyzed, providing valuable insights into user engagement and marketing campaigns.

Replug is an excellent URL shortener that offers several link management tools for brands and marketers. It’s a complete toolkit to manage short, branded URLs for brand marketing and digital media campaigns.

In the bid to improve brand marketing, Replug could be useful in many ways. No wonder thousands of brands and marketers use Replug to manage their short URLs.

Here are some prominent Replug features has to offer to upscale your branding efforts.

Branded domain and custom URLs

It’s been learned that branded URLs could significantly improve audience trust and user clickability. Many brands, entrepreneurs, and digital marketers use branded domains for social media sharing and email marketing.

Here’s an online branding example

You can also retarget audiences using branded links. Implement this marketing strategy on your branded links to retarget the website visitors who have clicked on your short links.

You just need to add pixel codes to Replug from your famous social media platforms like Facebook, Twitter, and Quora, then reach out to them through social media ads.

Bio links for Social Media

Bio links are in trend these days. The purpose behind bio-links is to have all of your content, from links to audio-visual content, on a single custom webpage.

The webpage is easy to create with drag-and-drop functionality. You can set up your bio link webpage in just a few clicks.

Now anyone can use this one-link solution to create social media bio links and connect all your social media profiles, such as TikTok, Instagram, Facebook, and Twitter, with this link.

Branded CTA

Replug allows you to customize and place CTA’s to your short links. Creating branded CTAs encourage immediate action and reinforce brand identity and messaging.

Aligning CTAs with a brand’s tone, values, and visual elements can strengthen your brand’s recognition and drive higher conversions.

QR Code Marketing

QR codes offer a unique opportunity for branding by providing a versatile and interactive marketing tool.

Incorporate branded QR codes into their promotional materials to create seamless offline and online experiences.

Businesses can reinforce their visual identity and increase brand recognition enhancing the overall brand experience.

FAQs

What is brand marketing with example?

Brand marketing is promoting a brand to create awareness, build a strong reputation, and establish a connection with consumers. Example: Nike’s “Just Do It” campaign.

What is an example of brand preference?

An example of brand preference is when a consumer consistently chooses a particular brand over its competitors based on personal preference or loyalty. For instance, a person always purchases Nike shoes over other sports shoe brands due to their perceived quality, style, and alignment with personal values.

What is the best example of a branding strategy?

Apple’s branding strategy revolves around simplicity, innovation, and a focus on user experience. They have consistently communicated their brand values through sleek design, intuitive interfaces, and cutting-edge technology. This strategy has helped them create a strong emotional connection with customers.

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Unique URLs: What They Are and How to Use Them?

URL slug, or user-friendly web address, plays a vital role in enhancing user experiences and attracting search engine attention. Think of them as the superheroes of your website’s links, guiding visitors and search engines to the right content with ease.

But why should you care about optimizing URL slugs? The answer is simple: by optimizing these slugs, you can boost your website’s visibility, increase click-through rates, and improve overall user engagement. It’s like giving your website a powerful advantage in the digital arena.

In this guide, we’ll dive into practical strategies and expert tips for optimizing your URL slugs. You’ll learn how to create concise and descriptive slugs that resonate with both humans and search engines, ultimately leading to improved rankings and a better user experience.

Let’s dive in and uncover the secrets of URL slug optimization together!

What is a URL slug?

A URL slug is a component of a web address or URL that represents a specific page or resource on a website. It is the human-readable part of the URL that typically appears after the domain name or root address. URL slugs are designed to be descriptive and concise, providing users with a clear idea of the content they can expect to find on the page.

For example, in the URL “https://www.example.com/blog/post-title,” the slug is “post-title.” It serves as a user-friendly identifier for a particular blog post on the website. The purpose of a URL slug is to improve the readability of the web address, making it easier for users to understand and remember.

URL slugs often contain relevant keywords that describe the content of the page, which can have benefits for search engine optimization (SEO). Search engines use these slugs as signals to understand the context and relevance of a webpage, potentially improving its visibility in search results.

Also read: How to Create Tiny URL: Step-by-Step Guide

How to edit a URL slug in WordPress?

Here’s how to edit and change your URL slug in WordPress:

Step 1: Log in to your WordPress dashboard.

Step 2: In WordPress, the slug is the part of your URL that you can edit when writing or editing a post. 

Note: WordPress will automatically update the URL slug based on your modifications. However, keep in mind that changing the URL slug of an existing post or page may affect its SEO and any existing links pointing to that URL. Consider setting up proper redirects to avoid broken links or loss of search engine rankings if necessary.

Check out this post on how to redirect a URL in WordPress!

Step 3: To change an existing URL slug or to change the URL slug structure access permalink settings. From the left-hand menu, locate and click on “Settings,” and then select “Permalinks.” This action will take you to the Permalink Settings page, where you can customize your Permalink structure.

Note: We recommend choosing an option in which the URL contains relevant words, as this provides users and search engines with more information about the page than an ID or parameter would.

Remember to preview your changes and verify that the new URL slug reflects your intentions before publishing or updating the post/page.

Also read: What Is a Permalink? How Does It Impact SEO Ranking?

How to shorten or change any URL slug easily?

If you’re looking for an easy way to shorten or change URL slugs, you can utilize our link management tool called “Replug.” Replug is a powerful tool that allows you to manage and optimize your URL slugs effortlessly. Here’s how you can use Replug to shorten or modify your URL slugs:

Step 1: Sign in to Replug or create an account for free. 

Step 2: Select a campaign from your main dashboard, or create a new one. 

Note: Here’s how to “Create a campaign in a few seconds.” 

Step 3: Enter the link in the “URL to shorten” section below “Select your campaign” and click Create. 

Note: Here, you can also add UTM parameters to your link to track the performance of that link. Using UTM parameters can help you better understand which marketing channels and campaigns are driving the most traffic and conversions for your website.

Also read: How to add utm code to the URL using a link shortener?

Step 4: A shortened link will be generated for you. Click the edit icon and type the URL slug you want to use in the link. 

Step 5: Copy the new link, hit the update button, and you’re done. 

Also read:  How to create a vanity URL?

Why are URL slugs important for SEO?

URL slugs play an important role in search engine optimization (SEO) for several reasons:

Relevance and Keyword Visibility: 

URL slugs provide search engines and users with valuable information about the content of a webpage. Including relevant keywords in the URL, slug can help search engines understand the context of the page and improve its visibility in relevant search results.

User Experience: 

Clear, concise, and descriptive URL slugs make it easier for users to understand what a webpage is about before clicking on it in search results. When the URL slug aligns with the user’s search intent, they are more likely to click through, resulting in improved user engagement metrics, such as click-through rates (CTRs).

Also read: How to Fix Broken Links in WordPress – A Complete Guide

Readability and Memorability: 

URL slugs that are easy to read and remember can contribute to a positive user experience. When users can recall or manually enter a URL

based on its slug, it can increase direct traffic to the website and enhance brand recognition.

Link Sharing and Anchor Text: 

When other websites link to your content, they often use the URL as the anchor text. Having an optimized URL slug with relevant keywords can make the anchor text more informative and contribute to the overall SEO value of the backlink.

Social Sharing: 

URL slugs are often displayed when content is shared on social media platforms. A clean, concise, and keyword-rich slug can make the shared link more appealing, increasing the likelihood of clicks and engagement on social media.

Also read: How to Disguise a Link Using a URL Shortener?

FAQs

How can I optimize URL slugs for better search engine rankings?

To optimize URL slugs, aim for concise and descriptive slugs that include relevant keywords. Avoid using stop words, numbers, or unnecessary characters. Ensure the slug accurately reflects the content of the page and is user-friendly.

Are there any best practices for creating descriptive URL slugs?

Yes, some best practices include using lowercase letters, separating words with hyphens, and keeping the slug brief but meaningful. Incorporate relevant keywords naturally and make sure the slug is easy to understand and remember.

Can I change the URL slug of an existing webpage without affecting SEO?

Changing URL slugs can impact SEO if not handled properly. It’s crucial to set up proper redirects (301 redirects) from the old URL to the new one to maintain search engine rankings and avoid broken links.

What are the potential consequences of having long or irrelevant URL slugs?

Long or irrelevant URL slugs can negatively affect SEO and user experience. They may confuse search engines and users, hamper keyword visibility, and result in lower click-through rates.

Are there any WordPress plugins or tools specifically designed for URL slug optimization?

Yes, there are several WordPress plugins available that can assist with URL slug optimization, such as Yoast SEO, Rank Math, or All in One SEO Pack. These plugins offer features to customize and optimize URL slugs within your WordPress website.

How do URL slugs impact user experience and website navigation?

URL slugs impact the user experience by providing a clear indication of what to expect from a webpage. Descriptive and readable slugs help users understand the content and improve website navigation, leading to better engagement and satisfaction.

Should I include keywords in my URL slugs, and if so, how can I choose the right ones?

Including relevant keywords in URLs, and slugs can be beneficial for SEO. Choose keywords that accurately represent the page’s content and align with user search intent. Conduct keyword research to identify commonly used terms and phrases.

Are there any recommended character limits or restrictions for URL slugs?

While there is no strict character limit for URL slugs, it’s generally recommended to keep them as concise as possible. Long slugs may get truncated in search results, so aim for a length that is easy to read and share.

Can URL slugs be localized for multilingual websites, and how does it affect SEO?

Yes, URL slugs can be localized for multilingual websites to cater to different languages or regions. Properly localized slugs help improve SEO by signaling to search engines the language or region-specific relevance of the content.

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Have you ever come across a long and confusing URL that you needed to share with others? It’s frustrating, isn’t it? Luckily, tiny URLs offer a solution to this problem. By shortening links, you can make them easier to share and remember. In this guide, we’ll take you through the step-by-step process of creating tiny URLs, so you can start sharing your links more efficiently and effectively.

However, not all URL shorteners are created equal. Some may have limitations, while others may not be reliable. That’s why we recommend Replug as the best URL shortener on the market. 

Replug offers an all-in-one solution for all your link-shortening needs. With its powerful analytics and customization options, Replug helps you track and optimize your links, so you can get the best results for your business. Let’s dive in and learn how to create tiny URLs that work best for you!

How to create a tiny URL using Replug?

To create a tiny URL using Replug, follow these simple steps:

Step 1: Sign in to Replug or create an account for free. 

Also read:  How to create a vanity URL?

Step 2: Choose the desired campaign on the main dashboard or create a new campaign in just a few seconds.

Step 3: Paste the link in the “URL to shorten” section below “Select campaign” and click the Create button.

Note: Here you can also add UTM parameters to your shortened link.

Also read: How to add utm code to the URL using a link shortener?

Step 4: You have your newly created URL. Click the edit icon and type the URL slug you prefer.

 

Step 5: Copy the URL, click the update button, and you’re done.  

Also read: How to hide a link using a URL shortener?

That’s it! You now have a short and easy-to-remember link that you can share with your audience. Plus, with Replug’s analytics and optimization features, you can track your link’s performance and make adjustments to improve your results. Creating tiny URLs with Replug is quick, easy, and effective. Give it a try today!

FAQs

What is a tiny URL?

A tiny URL is a shortened version of a long URL that makes it easier to share and remember. It’s commonly used in social media posts, emails, and other digital content.

What is Replug?

Replug is a URL shortener and link management tool that helps you create and optimize your long URL’s into tiny URLs. With its powerful analytics and customization options, Replug helps you track and improve your links’ performance.

Can I track the performance of my tiny URLs with Replug?

Yes, Replug offers advanced analytics that let you track your links’ clicks, conversions, and other important metrics. You can use this data to optimize your links and improve your results. 

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Are you tired of sending your app users to the home page every time they click on a link? Do you want to provide a seamless and personalized experience for your users? Then you need to learn how to create deep links!

Deep links are the magic sauce that can take your app user experience to the next level. In this article, we’ll guide you through the process of creating deep links, and show you how to make the most out of them. So buckle up, and get ready to take your app to new heights!

Also read: How to share videos using Deep Links?

What is a deep link?

A deep link is a hyperlink that takes you directly to a specific page within an app or website, bypassing the homepage or any intermediate pages. Unlike a regular link that directs you to the main page of a website or app, a deep link directs you to a specific section or page within the app or website.

Deep links are created by adding a specific parameter to the end of a URL. This parameter is usually referred to as a “deep link identifier” or “deep link URI”. The exact format of the parameter may depend on the app or website you are linking to.

But, why create a deep link?

Deep links provide a more seamless and personalized user-experience by allowing users to go directly to the content they’re interested in, rather than having to navigate through multiple pages to find it. They also provide a more effective way to drive traffic to specific pages within your app or website, and can be used in marketing campaigns to increase engagement and conversions.

How to create a deep link?

Creating a deep link involves adding a specific parameter to the end of a URL, which allows you to link directly to a specific page within an app or website. Here’s a step-by-step guide to creating a deep link:

Also read: How to share a YouTube playlist using deep links?

Step 1: Identify the URL of the page you want to link to

The first step in creating a deep link is to identify the URL of the specific page you want to link to within your app or website. This could be a product page, a blog post, a specific section of an app, or any other page that you want to direct your audience to.

Step 2: Choose a link shortener 

By using a link shortener service like Replug, you can easily create and manage your deep links, track your clicks and conversion rates, and optimize your campaigns for maximum results. This can help you increase engagement and drive more traffic to specific pages within your app or website.

Also read: Track your success: How to create a tracking link?

Replug is the ultimate solution for creating deep links that get results. Here’s how to create a deep link using Replug, and why it’s the undisputed champion of deep link creation.

Also read: What are Tracking Pixels & how do they work?

Step 3: Test the deep link to ensure that it works properly

Before sharing the deep link with your audience, it’s important to test it to ensure that it works properly. Click on the link to ensure that it takes you directly to the intended page within the app or website. This will help you identify any issues and make any necessary changes before sharing the link with your audience.

Step 4: Share the deep link with your audience

Once you’ve tested the deep link and confirmed that it works properly, you can share it with your audience. You can share deep links via email, social media, or any other marketing channel to drive traffic directly to the specific page within your app or website. This provides a more seamless and personalized user experience, and can also help increase engagement and conversions.

Also read: How to add UTM parameters?

FAQs

What are the benefits of using Replug for deep link creation?

Replug offers a user-friendly interface that makes it easy to create and manage deep links. It also provides advanced analytics and tracking features that allow you to monitor the performance of your deep links and optimize your campaigns for better results. Additionally, Replug offers link-shortening and tracking features that can help streamline your marketing efforts.

How do you create a deep link in HTML?

To create a deep link in HTML, you can use the anchor tag <a> and add the specific URL of the page you want to link to as the value of the href attribute. Here’s an example:

In this example, the “href” attribute points to the specific section of the webpage using the hash symbol “#” followed by the section identifier. When a user clicks on this link, it will take them directly to the section of the webpage that has the corresponding identifier.

Note that the specific format of the parameter may depend on the app or website you are linking to, and you may need to use a different format for deep links within mobile apps or other platforms. Additionally, some platforms may require you to use a specific SDK or API to create deep links programmatically.

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Short links have several benefits when sharing on social media platforms. They are more visually pleasing and take up less space, making them perfect for platforms where space is limited. Additionally, their simpler and shorter structure makes them easier to remember and share verbally.

A URL shortener can also hide the original link behind a redirect, which can track clicks and keep the original link concealed. Furthermore, short URLs are much simpler and more convenient to share, especially via email or chat.

A short link can also be a great way to disguise a long and complex link with a more user-friendly and memorable domain name. This can increase click-through rates, making the link more likely to be clicked. 

How to shorten a website link?

Follow these steps to shorten any website link:

Step 1: Sign in to Replug or create an account for free. 

Step 2: Choose the desired campaign on the main dashboard or create a new one in seconds.

Step 3: Paste the link in the “URL to shorten” section below “select campaign” and click the create button.

 

Step 4: You have your newly created URL. Click the edit icon and type the URL slug you prefer.

Step 5: Copy the URL, click the update button, and you’re done.  

How to Shorten a Google Doc link?

Step 1: Open the document you want to share and click the share button in the top right corner.

Step 2: Click the “anyone with link” section. 

Step 3: Click the role you want to assign your Google doc link, i.e., viewer, editor, commenter, and click copy. 

Step 4: Go to Replug and paste your Google doc link in the “URL to shorten” section below “select campaign” and click create button. 

Step 5: Your new link is now created. Click the edit icon, type the URL slug you prefer, copy and click update.  

Read Now: How to create a call to action using a URL shortener?

FAQs

What is a URL shortener?

A URL shortener is a service that condenses a long URL into a shorter, more manageable version. The shortened URL version often redirects to the original URL when clicked. These shortened URLs are often used to share links on social media platforms, with a limit on how many characters can be included in a post. URL shorteners also track links’ clicks and make links more visually appealing. For example, a long and complex URL like “https://www.example.com/category/subcategory/product-name” can be shortened to “http://example.com/abc,” which is short and easy to remember.

Can we shorten a Google Doc link?

Unfortunately, Google has terminated its URL shortening service “goo.gl ”.  Another way is to use third-party URL shortener services like bit.ly, Replug, etc.

You can use these services by pasting the google docs link and getting the shortened link in return.

It’s important to note that shortening a link does not give you additional security, but it can help make the link more friendly and memorable and track clicks.

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URL tracking is an engagement strategy used in digital marketing that allows marketers to track the clickability, conversion rate, and call-to-action buttons on the websites.

Have you seen a call-to-action button in an email newsletter or cloaked Amazon affiliate links?

The reason behind it is that e-commerce marketers utilize tracking tools that allow them to add parameters that help track user behavior and also to win back customers through retargeting.

Why is URL tracking important?

URL tracking is an essential process in online marketing that helps marketers in analyzing the overall performance of the URLs. It includes factors such as number of clicks and conversions.

The reason why the URL tracking process is important for bloggers, affiliate marketers, and digital marketers is that it assists users in determining the link performance in an article or on a website page.

It’s nearly impossible to track affiliate sales without URL tracking. Almost every affiliate network or affiliate marketing software uses URL parameters in the product links to track the clicks and conversions.

Digital marketing experts use UTM parameters to track their website visitors and understand the source of the traffic. They set separate UTM parameters for Google ads, Facebook ads, social media, landing pages, etc.

To sum it up, the reason why URL tracking is important in the digital marketing world is that it provides users with insights into link performance, click activity, and conversion rate.

Related: What Is A Vanity URL & How To Track It?

How does the URL tracking work?

URL tracking is an online marketing strategy that monitors the impact of the marketing campaigns through link performance. Following are the activities that can be tracked with URL tracking:

• Clicks
• Conversion
• Affiliate commissions
• Click-through rate
• Traffic sources
• Leads generated

Related: Retargeting Hack: How to Retarget People Who Haven’t Visited Your Website

URL tracking process

• Define the purpose of URL tracking:

Bloggers and marketers don’t vaguely start tracking random URLs. Instead, there is always an agenda behind the tracking.

• URL selection:

Pinpoint the URLs that you can track over the next few weeks or months.It’s almost impossible to manually track hundreds of thousands of URLs.

• Opt for the most suitable UTM parameters:

Opt for the most suitable UTM parameters to insert in the URL to track. A UTM parameter is a tiny code that goes into the URL address to track the sources of website page traffic.

• Tracking the UTM parameters:

The last and most important part of the URL tracking process is tracking the UTM parameters. Track UTM parameters through Replug or also can use Google Analytics.

When should I use a tracking URL?

There are several use cases for tracking URLs. Once you have figured out what tracking a URL means, it gets easier to apply the tactics.

Here are different scenarios when you should use a tracking URL:

• Record the clicks on the links:

Whenever you want to know how many clicks a link has gotten, the easiest way to track the clicks is by using a tracking URL.

• Track sales and conversions:

E-commerce stores and online businesses track sales and conversion through a tracking URL. It usually comes in handy when businesses want to know where the sale or conversion has come from on their website.

• Identify the top-performing pages:

When there are multiple sales pages with unique UTM parameters, it’s easier to identify the top-performing sales page.

• Study the performance of the links on a site:

There are site-wide links available on every blog or website. Tracking URLs help admins understand the overall link performance on the website.

• Allot the affiliate commissions appropriately:

Tracking URLs are imperative in affiliate marketing. No wonder the affiliate product links are long and clunky. The affiliate networks use URL parameters to identify and allot the affiliate sales to the appropriate affiliate account.

• Find the traffic sources for a landing page:

When marketers create a new landing page for a new product, they share the landing page link across all channels, such as social media, email newsletter, blog sidebar, etc. Therefore, the source of the website visitor is easily traceable with a tracking URL.

• Trace the footprints of the generated leads:

Lead generation means when a visitor signs up for a trial account or downloads a freebie. Marketers insert a UTM parameter that explains where the lead came from.

Related: 9 Ways to Track Results from Partners & Influencers

Types of URL tracking

There are three types of URL tracks that are being used:

1. Auto-tagging

The auto-tagging URL tracking is a URL tracking system that automatically adds relevant slugs to the URL that helps in tracking the data. There is no need to manually add a tag to every URL.

2.Manual tagging for backend systems

Manual tagging for backend systems relies on the ValueTrack parameters. These parameters track information about the ad clicks. Adding these parameters to your ad campaign, the user can track or identify the details such as device, location, and other information about the audience.

3.Manual-tagging

In a manual-tagging system, the user needs to put in the UTM parameters using a URL builder. Usually, the UTM tracking generators have a form and the users need to fill in the blanks using the parameters to generate the tracking URL.

How to track URLs with UTM parameters?

Are you wondering about tracking URLs with UTM parameters?

Here are four steps to follow:

#1. Select the URLs to track

The URL tracking process begins with selecting the URLs to track. Most experts start with choosing the UTM parameters and bypassing step no. 1, which doesn’t make sense. So start with the URL selection and then get to the UTM parameters afterward.
Usually, digital marketing experts use UTM parameters on the call-to-action buttons in email newsletters, landing pages, discount offer pages, and Facebook or Google ads.

#2. Choose appropriate UTM parameters

The next up is to choose the suitable UTM parameters to add to your URL. Digital marketers who run Google ads or Facebook ad campaigns know the effectiveness of these UTM parameters.
Moreover, a campaign’s URL could have multiple UTM parameters doing their specific jobs. The most common UTM parameters are mentioned below:

utm_source:

To identify the traffic platform sending traffic to a website

utm_medium:

To understand the type of link where it’s being used

utm_campaign:

To specify a certain campaign or promotion

utm_term:

To recognize the search term the brand is targeting

utm_content:

To explain the type of content used to drive website visitors such as an article text or a sidebar banner.

#3. Place the UTM parameter tracking

UTM parameters placement does seem a difficult task, especially for online marketers who have zero experience with HTML or website code editing. However, the manual insertion of the UTM parameter isn’t the only way to do it.
There are several UTM tracking code generators available on the market that lets you insert the UTM parameters into a URL. Not only are these UTM generators spot on, but they also make the process faster.

#4. Analyze the results

It’s necessary to keep an eye on the campaign results to navigate along the way. To get started with tracking your UTM campaign results, follow these steps:
Go to your Google Analytics account for further steps
Head over to the Acquisition. Then go to the Traffic Acquisition.

You’ll see all the traffic acquisition channels.

The UTM campaign would reflect under the source/medium section, so look out for that.

How to get a tracking URL?

The UTM parameters are extremely helpful when tracking user behavior during an online campaign. A tracking URL with complete tracking anecdotes could come in handy in social media marketing, online advertising, and email marketing.
Have you ever hovered over a link in an email that includes various terms such as source or medium? The reason is that these are types of UTM parameters that facilitate to track the performance of the email marketing campaigns.
You might wonder, how do I get a tracking URL?
Well, you can opt for a decent UTM tracking tool that allows you to add UTM tags to your URLs without making a big deal out of it.

Add UTMs with Replug

Replug is an all-in-one link management tool for creating, managing and tracking vanity URLs for social media, online advertising, or email newsletters. Branded URL shortener allows users to shorten the long URLs so that they appear clean anywhere you share them.

Moreover, the additional Replug features include UTM, retargeting, bio links, QR generation, mobile deep linking, and more.
Here are four simple steps to get a tracking URL using Replug:

Step 1: Log in to your Replug account
Go to the Replug app and log in to your account.

Step 2: Enter the URL to shorten
After the login, you’ll see a URL shortening snippet right on the dashboard. Select the Replug campaign and paste the long URL you want to shorten and add UTM parameters to the campaign. If you haven’t created a campaign, you’ll be better off creating one.

The moment you paste the URL to shorten it, an “Add UTM” CTA button will appear next to the URL.

Step 3: Add UTM parameters

Click on the “Add UTM” CTA button to include the UTM parameters to add the ability to track the URL using Replug.

Once you click that CTA, you’ll be prompted with a UTM screen – you’d have to select an already created UTM or add a new one.

If you choose to create a new UTM code, a form will pop up to fill out.

Go through this step as it’s crucial to add the URL tracking. Once you’re done with adding all required parameters, proceed to the next step.

Step 4: Generate the short URL
After you add the parameters, they will appear along with your URL. Proceed further to generate that short URL along with UTM parameters to track link performance.

Start Tracking

Generating a tracking URL is a great tool for online marketers to push sales growth. The fundamentals of a tracking URL will remain the same whether you use Google Analytics or a URL shortener tool. However, the benefits of URL shorteners are still yet  to be explored to its maximum potential.
Brands and entrepreneurs use URL tracking for branding, building a custom audience, and generating more sales.

FAQs

Can URL be tracked?

Any URL that contains the tracking parameters can be tracked. The ideal method is to include UTM parameters to track the URL performance.

What is URL tagging?

URL tagging is the process of infusing identifiers to the URLs to attribute the traffic to a specific campaign or event.

What is UTM stand for?

UTM stands for Urchin Tracking Modules. Check out the complete guide on UTM parameters.

 

Start making most of your online marketing efforts with tracking URLs today!

Improved Scalability for a URL Shortener

With the recent influx of new users, we saw a huge increase in traffic on the URL shortener which led to downtimes during the peak traffic.

To tackle this problem, we have scaled our infrastructure, which is now auto-scalable, capable of serving up to 50,000 requests per minute.

Alongside, we added an uptime monitoring so that you can monitor the system status: https://rplg.co/05ebdd30

Custom Domain Registration and Encrypt SSL

We have updated the infrastructure of our system. This helps you to avoid any kind of custom domain registration errors.

Once you have added your domain to the platform, the next step is to point CNAME in your domain registrar’s DNS. If you would like to redirect your root domain, please try adding @ or www. Some of the registrars do not allow the @ option, for that you will have to add www as a HOST value.

CNAME – Canonical Name: rplg.co
HOST: @ or www

However, if there is a working website on your root domain, we recommend using a subdomain such as links.yourdomain.com or track.yourdomain.com. Then follow the convention below.

CNAME – Canonical Name: rplg.co
HOST:  links or track or (whatever subdomain name you)

If you don’t want to use a subdomain, you should use a different domain that doesn’t have any website working on its root URL.

IMPORTANT: You need to point through CNAME to our URL shortener to avoid SSL error or update the IP Address / A address (35.238.70.19) to avoid connection errors the future.  For more details on how to add a custom domain.

We sincerely hope that the above-mentioned improvements will elevate your Replug experience, enabling you to achieve better ROI from the branded shortened links you share.